Jay Baer - Podcast Details

Shows

How Stories Happen How to find powerful stories everywhere | Jay Baer, hall-of-fame speaker & NY Times bestselling business authorInspiration is everywhere -- if you're paying attention.Today we’re resharing a slightly modified version of an episode I used to help pilot How Stories Happen, back inside my old show called Unthinkable. (You’ll hear me reference the “miniseries,” which is what I used to craft this show and test various elements.) In this episode, bestselling author and Hall of Fame keynote speaker Jay Baer brings one of his oldest, most proven stories to the show -- and we learn the two psychological concepts we can embrace to craft...

2025-01-3146 min

Unthinkable with Jay Acunzo Signature Stories: Jay BaerSignature Stories is a miniseries where world-class business storytellers take us inside one important story and dissect it with us. It's like Song Exploder meets storytelling for our work! In our sixth and final episode of the series, bestselling author and Hall of Fame keynote speaker Jay Baer brings one of his oldest, most proven stories to the show -- and we learn the two habits most driving effective storytellers like Jay. And also Jay. Both Jays. (There are two Jays on this episode, is what I'm saying...)Collecting stories regularly, in the seemingly mundane moments of lifeDesigning...

2023-11-2052 min

Jay Today TV Why I'm Ending Jay TodayThey say all good things must come to an end, even Jay Today. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. ABOUT JAY TODAY Jay Today is a video...

2015-08-0505 min

Jay Today TV A Great Example of Helpful ContentMarketing that helps is better than marketing that sells. Today's Sprout Social Shout Out goes to Kelly McDonald, a terrific author and speaker. Follow Kelly on Twitter at https://twitter.com/kellymcdonald. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Ja...

2015-07-3003 min

Jay Today TV 2 More Facebook Changes That Impact AdvertisersFacebook keeps adding features that are great for users, but particularly good for them to make money. Today's Sprout Social Shout Out is to Brian Carter, a friend of mine who has a great handle on social media advertising at the Brian Carter Group. Follow Brian at https://twitter.com/briancarter on Twitter. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to my friend and fellow video marketer Greg Taylor...

2015-07-2503 min

Jay Today TV How Wilco Embraced YoutilityWilco just became the latest force bringing Youtility to the music industry. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to my friend and fellow video marketer Greg Taylor. Follow Greg on Twitter at https://twitter.com/grtaylor2. SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Sprout Social (http://sproutsocial.com), a social media management and analyt...

2015-07-2103 min

Jay Today TV Did LinkedIn Throw Out the Baby with the Bathwater?After its initial growth surge and smart scaling, what's happened to LinkedIn? Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to my friend Viveka von Rosen, one of the foremost LinkedIn experts in the world. Follow Viveka on Twitter at https://twitter.com/linkedinexpert. SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Sprout Social (http://sproutsocial.com...

2015-07-1703 min

Jay Today TV 1-Year Anniversary - 4 Things I've Learned and 1 I Haven't YetA very happy 1st birthday to Jay Today. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons...

2015-07-1605 min

Jay Today TV Are you Pro Emoji or No Emoji?Is the almighty emoji just a fad or a totally new way to communicate? Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Jen Kane, a super smart social media speaker, author, and strategist who has written an excellent book on social media etiquette that you can pick up here: http://candc.ly/1HXhp57 Follow Jen on Twitter: http://twitter.com/jenkaneco SHOW SPONSORS

2015-07-1303 min

Jay Today TV Instagram is a Huge Opportunity, But Is It Only Temporary?If you really want to boost the effectiveness of your social media program, the best place to do that is probably Instagram. BUT, is the fact that Facebook owns the network going to cause problems in the future for visibility and engagement? Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Tim Hayden of Zignal Labs, who is also a wonderful sponsor of our brand new show, The Business of Story. Check it out at http://www.c...

2015-07-1004 min

Jay Today TV Give Away Experiences, Not StuffIf you're doing a contest or giveaway, think about providing an adventure or memorable experience, not just a free trial or product from your business. Let me know what you think about my giveaway idea for our next Convince & Convert contest! Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Ian Cleary, a fantastic social media consultant and agency owner who specializes on marketing and social media tools. He and I are collaborating on a brand new s...

2015-07-0903 min

Jay Today TV The Most Popular App for High School StudentsThe most popular application among high school students may surprise you. And the usage of the most popular apps is staggering. ***Did you like this video? Please take a moment to like, rate, comment on, or share it. Thanks! Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Pam Slim, a terrific life coach, author, speaker, and overall great person. Follow Pam on Twitter: http://twitter.com/pamslim SHOW SPONSORS Candidio (h...

2015-07-0604 min

Jay Today TV Facebook's Not-So-Secret Plan to Take Over EmailFacebook has announced that if you want to use Facebook Messenger, you do not have to be a Facebook user. This is a huge announcement and leads the network toward its master plan to become the de facto communications tool. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Tamsen Webster, who helps speakers become better presenters. She's a brilliant person, a great speaker, and a friend. Follow Tamsen on Twitter: http://twitter.com/tamadear ...

2015-07-0203 min

Jay Today TV Stop Embracing the Cult of HustleWe need to stop wasting time, energy, and conversation cycles on the concept of "hustle." Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Marcus Sheridan, a truly amazing thought leader. Follow Marcus on Twitter: http://twitter.com/thesaleslion. SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Sprout Social (http://sproutsocial.com), a social media management and an...

2015-06-2903 min

Jay Today TV If You Want User-Generated Content, Ask For ItIf you want user-generated content (and you do), you have to remember to ask for it. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to the brilliant Rohit Bhargava, author of Non-Obvious. Follow Rohit on Twitter: http://twitter.com/rohitbhargava. SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Sprout Social (http://sproutsocial.com), a social media manage...

2015-06-2603 min

Jay Today TV Why You Need a Facebook Video StrategyFacebook doesn't just want to help you promote your website. Maybe they actually want to replace your website. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Mark Schaefer. Mark wrote a blog post about this topic, which you can read here: http://www.businessesgrow.com/2015/06/18/sticky-content-for-facebook/ Follow Mark on Twitter: http://twitter.com/markwschaefer SHOW SPONSORS Candidio (http://candidio.com), a sim...

2015-06-2403 min

Jay Today TV Huge Announcements from Pinterest and InstagramIt's time for the rise of the "second tier" social networks. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to my friend Ann Handley, a fantastic author and Chief Content Officer at MarketingProfs. Follow Ann on Twitter at http://twitter.com/annhandley. SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Sprout Social (http://sproutsocial.com), a social media...

2015-06-0503 min

Jay Today TV The 1 Thing I'd Change About BusinessWhen done right, customer service is a profit center--something most businesses just don't get. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/ Today's two Sprout Social shout outs go to my friend Joseph Jaffe, author of Flip the Funnel, and the team at Social Business Hour. Follow Joseph on Twitter at http://twitter.com/jaffejuice and follow the Social Business Hour conversation at https://twitter.com/hashtag/SBizHour. SHOW SPONSORS Candidio (http://cand...

2015-06-0404 min

Jay Today TV Twitter and LinkedIn Are Killing the Spirit of Social MediaThe creative ecosystem of third party social media developers is being cut off at the knees, and we're all poorer for it. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to my friend Jon Steiert, Social Media Manager at Pet360. Follow Jon on Twitter at http://twitter.com/jwsteiert. SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Sprout...

2015-06-0104 min

Jay Today TV Why Are We Allergic to Being Average?Not every experience should garner a five-star review. Rejecting the "average" might be the wrong idea. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to my friend Tom Webster, who'll be contributing the Foreword to my upcoming book, Hug Your Haters. Follow Tom on Twitter at http://twitter.com/webby2001. SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Sprou...

2015-05-2903 min

Jay Today TV Giving Thanks and Gaining PerspectiveIn honor of Memorial Day, I'd like to give thanks to all our veterans. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to all our servicemen and women being honored this Memorial Day. SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much o...

2015-05-2503 min

Jay Today TV Can You Make Your Process 1 Click?Let's find a way to take inefficiencies out of your process and turn your business into a one-click, transparent customer experience. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Roadtrip Nation, who just hit the New York Times Best Seller List with their book, Roadmap. Follow Roadtrip Nation on Twitter at http://twitter.com/roadtripnation. SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable vide...

2015-05-2204 min

Jay Today TV Exceeding Expectations Creates the Biggest ImpactThe gap between what's expected and what you deliver is where the magic happens, in business and in life. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Kruno Stifter, a photo retoucher with some amazing online courses and resources on retouching in Photoshop. Follow Kruno on Twitter at http://twitter.com/krunostifter. SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company.

2015-05-2105 min

Jay Today TV Never Put Your Brand in Second PlaceNo matter how tempting it gets to trade cash for brand equity, the brand you've worked so hard on should never come in second place. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Kim Garst, an amazing social media thought leader you should absolutely be following. Follow her on Twitter at http://twitter.com/kimgarst. SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Sprout Social (http://s...

2015-05-1503 min

Jay Today TV 10 Tips to Be a Better WriterIt's a paradox, but good writing is more important than ever. In this episode I'm going to give you 10 tips on how to be a better writer. Get my new Definitive newsletter: http://www.convinceandconvert.com/newsletter/ WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 Today's Sprout Social shout out goes to Josh Bernoff. You should absolutely be following him in social media and read his blog as well: http://withoutbullshit.com/ Follow him on Twitter at http://twitter.com/jbernoff OUR SPONSORS Candidio (http://ca...

2015-05-1103 min

Jay Today TV How Bud Light Killed Its Brand With ClevernessYou know what I'm not a fan of these days? Brands trying to be too clever with their marketing. Take these example from Bud Light and the Dallas Mavericks to heart. Get the new Definitive: http://www.convinceandconvert.com/newsletter/ WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 Today's Sprout Social shout out goes to Andy Crestodina, who is a smart content marketer based out of Chicago. Andy is recovering from some health problems, so please give him your well wishes and follow Andy at @crestodina. OUR SPONSORS ...

2015-05-0703 min

Jay Today TV Make It Feel Like The First Time With Your CustomersWhen you're working with your customers, do you make it feel like it's the first time? This, my friends, is the key to differentiating yourself with your customer service. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Jeff Bullas, a fantastic social media marketer all the way from Australia. Follow him on Twitter at http://twitter.com/jeffbullas. JAY TODAY SPONSORS Candidio (http://candidio.com), a simple and affordable video production company.

2015-05-0703 min

Jay Today TV Newspapers Fail Because They Don't Contain NewsHere's an idea... What if newspapers actually contained REAL news?! Get the new Definitive: http://www.convinceandconvert.com/newsletter/ WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 Today's Sprout Social shout out goes to CC Chapman, who is a fantastic author, blogger, and photographer and an overall great guy. Make sure you're following CC on social media at http://twitter.com/cc_chapman OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a...

2015-05-0403 min

Jay Today TV Boxing is the New BaseballJust because something is temporarily successful doesn't mean it's going to stay successful over the long haul. Get the new Definitive: http://www.convinceandconvert.com/newsletter/ WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 Today's Sprout Social shout out goes to Tim Hayden, who is now VP of Marketing at Zignal Labs and is doing some really innovative stuff with real-time marketing. Follow Tim at http://twitter.com/thetimhayden OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

2015-05-0103 min

Jay Today TV Definitive - A New Way to Learn MarketingI'm totally changing the way email marketing education works. Can I count on you to be with me? Get Definitive: http://www.convinceandconvert.com/newsletter/ OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, soci...

2015-04-3002 min

Jay Today TV The First Periscope Ban is Upon UsThe NHL has banned livestreaming in its arenas, which means you cannot use Meerkat or Periscope to record the playoff games (or any other games). But how with the NHL enforce this? How can any organization enforce this in the real world? GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Julien Smith, founder of Breather, which is an amazing rent-by-the-hour office solution for people who want to work, play, or nap while they're on the go. Breather just launched in B...

2015-04-2703 min

Jay Today TV Is Twitter the Key to Modern Customer ServiceTwitter has announced that they will allow users to send and receive direct messages without having to follow the account. Will this be the key that opens up new customer service avenues for businesses? How often do you use Twitter for customer service as opposed to Facebook? GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Sean McGinnis, who is a really smart guy and the head of all things digital at Sears. Follow Sean at http://twitter.com/se...

2015-04-2403 min

Jay Today TV Now We're Officially In the Age of Mobile"Mobilegeddon", also known as April 21st, is the day that Google changed their algorithm to punish websites for not being mobile-friendly. This is going to be the tipping point for businesses to embrace mobile. GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Mitch Joel, a thought leader and prolific author and speaker who published a great post about the mobile future. Follow Mitch at http://twitter.com/mitchjoel OUR SPONSORS Candidio (http://candidio.com), a simple...

2015-04-2303 min

Jay Today TV Media Buying Software Companies, Is This A Thing?Are media companies getting into the marketing software business? GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Frank Eliason, who is a genius about how customers can interact with businesses and vice versa in this modern age. Follow Frank at http://twitter.com/frankeliason and pick up his book on Amazon: http://www.amazon.com/At-Your-Service-Customers-Techniques/dp/1118217225/ OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sp...

2015-04-2003 min

Jay Today TV LinkedIn is Playing for KeepsWe talk a lot about Facebook and Twitter, but maybe the one to watch is LinkedIn. They just announced two big moves that I'm really excited about. Tune in to hear more. GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Jason Miller who is the marketing director at LinkedIn and author of Welcome to the Funnel (http://www.welcometothefunnel.com/). Follow him at https://twitter.com/jasonmillerca OUR SPONSORS Candidio (http://candidio.com), a simple and...

2015-04-1702 min

Jay Today TV How to Build a Brand From ScratchWhat's the best way to build a brand from scratch? By identifying your differentiation factors and getting people from outside your organization to help you. GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Steve Woodruff, owner of Clarity Therapy and a really great guy. Check out his site at http://www.stevewoodruff.com/get-clarity/ and follow him at https://twitter.com/swoodruff OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @c...

2015-04-1603 min

Jay Today TV Marketing Plus Customer Service Equals RealityNowadays, if people are unhappy, they take it public. And that makes the issue marketing's responsibility, not customer service's. GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Shep Hyken, a terrific author and speaker about the customer service industry. Follow Shep at http://twitter.com/hyken OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics c...

2015-04-1303 min

Jay Today TV Your Nickname is Saturday Because You've Got No ClassIt doesn't matter what the circumstances or the conditions are. Having class is important. GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Dorie Clark, a fantastic speaker and author of the new book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. Follow Dorie Clark at http://twitter.com/dorieclark OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (h...

2015-04-1002 min

Jay Today TV Are We Crossing the Line Between Usefulness and Wisdom?I am the proud owner of a new Amazon Echo, which is like Siri for your house. It's pretty amazing because you can ask it for anything, but it is more than useful? Is the data that the Echo stores in its system going to come back to haunt us? GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Chuck Hemann, a social media and digital marketing analyst. Follow Chuck at http://twitter.com/chuckhemann OUR SPONSORS C...

2015-04-0905 min

Jay Today TV When Is An Idea Played Out?When should we stop talking about a topic? When it's been discussed or when it's been implemented? Tune in to find out. GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes out to Jason Falls, who is a great friend and marketer at Elasticity. Follow Jason on Twitter at http://twitter.com/jasonfalls OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a so...

2015-04-0604 min

Jay Today TV Is the Era of Innovation Ending?A lot of the "new stuff" that's out right now isn't really new; it's taking old things and making them easier, faster, and less complicated. Maybe the era of innovation is over. GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Sandy Carter, who is head of the IBM social business team. Follow her at http://twitter.com/sandy_carter OUR SPONSORS Candidio (http://candidio.com), a simple...

2015-03-0503 min

Jay Today TV Even Police Can Make the Story BiggerAre you giving yourself permission to make the story bigger? Take a tip from this real-life story of policemen who are trying to create Youtility for their community. GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Mike Corak, VP of Strategy at Ethology, a wonderful digital and content marketing agency. Follow him on Twitter: https://twitter.com/mikecorak OUR SPONSORS Candidio (http://candidio.com), a simple and a...

2015-02-0903 min

Jay Today TV Is This the Way to Do Mobile Marketing?Are we about to finally crack the mobile marketing code? Learn about hyper-relevent, real-time mobile marketing ideas in this episode of Jay Today. GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Michael Port, who has a new book coming out this fall, so keep an eye out. Follow him on Twitter: https://twitter.com/michaelport OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video produ...

2015-02-0704 min

Jay Today TV Either You're In, or You're OutEither you support something or you don't. You don't get to pick and choose the conditions of your support. GoDaddy is the prime example of this idea in action. GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Joe Chernov, VP of Content at Hubspot and a good friend. Follow him on Twitter: https://twitter.com/jchernov OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video...

2015-02-0403 min

Jay Today TV How to Tell If Your Team Has Enough PassionI'm going to give you an easy way to know whether or not the people who work for or with you care enough about what you're doing. We just bought a new car for my daughter who is officially legal to drive in Indiana, and my experience with the salesman was exceptional. Why? Because he was genuinely excited about the car that I was buying and knew more about it than anyone else. On the other end of the spectrum, I overheard a woman on a phone call who was telling the...

2015-01-3004 min

Jay Today TV You Can't Cut Your Way to SuccessI got some sad news recently. Sports Illustrated has laid off its last six contract photographers and is going to go full freelance instead. Sports Illustrated is known for its photography, so why would it let go of the people who helped make it known for this? Southwest Airlines is still the only airline that offers a free checked bag and no change fees. They probably lose thousands if not millions of dollars each year by offering this, but they recognize that it's an important value-add to their customers, so that's why they continue to...

2015-01-2904 min

Jay Today TV What Is Your Talk Trigger That Creates WOM?When I started the Jay Today show, I didn't know whether it would catch on or if people would like it. In the moments since launching the show, however, I've realized that the show's talkable trigger is its length. The show is only 3 minutes long each day, which is different from most video and audio podcasts. This is what has triggered a word of mouth marketing effect. You may not plan your WOM feature; it's something might discover over time. But unless you have a talkable trigger for your product, service, or project, you're never going to b...

2015-01-1703 min

On Track Tips | Small Business | Marketing | Branding | Social Media | SEO Is Your Marketing More Interesting Than … ? Jay BaerConvince and Convert That’s what the sign says. Right in front of the sign is Jay Baer, pronouncing that your marketing HAS TO BE more interesting than your customer’s wife … Marketing today is hyper-competitive. On every social media feed, you will see a combination of professional and personal posts. That means messages from your family and friends show up in the stream alongside business-oriented content – both … Is Your Marketing More Interesting Than … ? Jay Baer Read More » The post Is Your Marketing More Interesting Than … ? Jay Baer appeared first on On Track Tips - Get on Tr...

2015-01-1600 min

Jay Today TV My Secret to Knowing When the Economy is On the RiseThe economy is getting better than ever in the United States, and here's how I know it's true. I was in New York City having lunch with a friend, and while the restaurant is generally good, the service was terrible. I couldn't even get a water refill. This experience reminded me of my thesis: When service is bad, the economy is good. This is because when the economy is good, the people who end up taking service jobs fall down the ladder of expertise. While it might be f...

2015-01-1403 min

Jay Today TV Why Social Media Will Never Get The Credit It DeservesSocial media is never going to get the credit it deserves when driving commerce and here's why: My wife gave me a brand new laptop bag for Christmas (for the first time ever, I told her exactly what I wanted). I had heard about the bag from my friend Rohit Bhargava, who recommended it in a private Facebook group that I'm a part of. The bag is not sold in the United States, so I gave my wife the link. As a result, the bag company will never know that I hea...

2015-01-1204 min

Jay Today TV Is Twitter Ruining Journalism?Is our addiction to Twitter ruining journalism? Last week, I saw an article from People.com about Elon Musk, who is the founder of Tesla and SpaceX. It turned out Elon is divorcing his wife (again). The interesting thing about this article was not the content, but the last sentence, which said that Elon Musk did not immediately tweet out a comment about the divorce. Are people's tweets really what journalism is all about now? Are journalists unable to pick up the phone to get a statement abou...

2015-01-0803 min

Jay Today TV Are You Slow Enough?We're being told to do more faster, but is that always the best way? The brisket that I made for Christmas Eve took about 12 hours when all was said and done. As a barbecue judge (it's true!), I've learned that all the best barbecue takes a really long time. And although we're often better off now to be fast than be good, sometimes our customers don't want that. They want to self-serve educate and then make decisions later. Gary Vaynerchuk said it best. He says that the probl...

2015-01-0204 min

Jay Today TV Is SEO Still Relevant?Is your job massively in demand in 2015? Recently, LinkedIn released their top 25 jobs of 2014. Number one was "Big Data Analyst", and many other technical and marketing jobs were included as well. The number 5 most searched for professional skill on LinkedIn in 2014 was SEO and paid search. Despite the claims that "SEO is dead" and "content is king," helping people find and land on your website is still extremely important. Will you reconsider the importance of search in 2015? SUBSCRIBE: https://www.youtube.com/jaybaer00 ...

2014-12-2802 min

Jay Today TV Should Social Media Be Taught in High School?Is social media so important now that we should be teaching it as a mandatory class in high school? In the UK, students are required to take a class on cyber security. Their idea is that since kids are using social media so pervasively, they should understand how their status updates and Instagram posts affect their privacy and their future. Of course, it begs the question: Should this class also be required here in the U.S. and across the world? In San Francisco, some educators are saying that, well, kids nee...

2014-12-2303 min

Jay Today TV The Easy Secret to Overcoming Your FearsWhatever you're scared of, here's how to fix that:I'm recording this episode from a recording studio in Bloomington where I'm creating audio versions of my books. I was freaked out about this process. What if people don't like the way they sound? What if I screw up? I'm not a big believer in writing down your goals because I feel like you're limiting yourself. But many times when you're scared of something, it's all in the abstract. To overcome your fears, write them down. Because when you take a piece...

2014-12-2204 min

Jay Today TV When Technology Is Not the AnswerSometimes when we try to use technology to solve problems, there's an easier way. I have a personal story about this, which happened over Thanksgiving. I was going to a friend's farm to enjoy a deep fried turkey with some friends, when we realize we didn't have enough oil. We drove over to the grocery store, only to realize neither one of us had our wallets. We couldn't pay for the oil! Being the tech-type that I am, I went through every money app on my phone - Payp...

2014-12-1804 min

Jay Today TV Does Growth Crush Customer ExperienceIf you're some kind of drunk hobo dressed up as an Elmo in Times Square of Hollywood, that's not really doing much for the Elmo brand, is it? In December, UPS is scheduled to deliver 580 million packages in the United States alone. But I've noticed that during the month of December with all of these deliveries, the UPS branding goes out the window. they're using Budget rental trucks, their friend's pickup, or some other mode of delivery, and they're looking haggard and worn. Does it really benefit the company when you hav...

2014-12-1304 min

Jay Today TV Are Hashtags Dangerous?Maybe hashtags are more trouble than they're worth. There was a recent Twitter controversy in Indianapolis surrounding the protestors that were arrested for blocking traffic on Sunday night, and the Indianapolis newspaper had contacted me to see what I thought about it. You can read more about the situation here (http://www.indystar.com/story/news/crime/2014/12/05/critics-condemn-impd-wecanbreathe-tweet/19941857/), but in general, I've noticed that in a lot of cases when Twitter goes bad, its' because of the hashtag. It could be a simple typo or misunderstanding, or it could be a lar...

2014-12-1303 min

Jay Today TV Worry About the Information Not the FormatMore than ever, businesses, especially big B2B companies, need to create content. And they're trying to find creative and interesting ways to create that content, oftentimes tapping into the knowledge of their own employees. The problem they encounter is that the engineer or the artist or whoever holds the knowledge is not interested in writing a blog post or shooting a video for the company marketing efforts. Instead of relying on them, worry about getting the content first, and worry about the format second. Get the inf...

2014-12-1004 min

Jay Today TV Would You Trade Airline Miles for Food?What's the point of accruing airline miles if you can't even use them? If you've ever tried to use airline miles to book a flight, then you know how difficult it can be. But what if you were able to use airline miles for something other than air travel? United Airlines is partnering with their terminal in Newark to offer a new program where customers can use their United miles to pay for food and beverages. This sounds like a brilliant idea given the amount of miles that people have, but nev...

2014-12-0203 min

Jay Today TV Stop Bribing Your CustomersWhy do people think it's okay to bribe their customers to talk about them in social media? There's a company down in SoHo that is offering a deal to its customers: If you mention them on Twitter, they will give you dollars off of your purchase. Customers will get $1 for every 500 followers they have up to $20. The company makes gourmet onesies for adults. Just because someone has 10,000 followers and the person tweets about it, doesn't mean the person is influential about onesies or even cares about them. It also doesn't mean that...

2014-11-2103 min

Jay Today TV Will You Use Facebook for Business?Facebook already has all your free time. Will they get your business too? Facebook recently announced that it is releasing a business tool that will allow companies and teams to communicate internally, share files, and exchange feedback. It will look like Facebook but will compete with Yammer and other internal communications tools. I would imagine that business professionals, and especially IT professionals, might feel dubious about giving Facebook even more of their personal information. Plus, there are already companies that are doing this, and doing a great job at it I mig...

2014-11-2103 min

Jay Today TV Is Amazon Going to Dominate Your Life?Are Amazon and Ali Baba going to dominate our lives in ways that Google and Apple never will? Amazon has introduced a new tool called Echo. It's basically Siri, but as a standalone device that's not connected to your phone. You can ask it for any information, like weather or sports scores, and you can also ask it for things like toilet paper and books. That's because it's connected to Amazon's e-commerce system, and I'd imagine more partnerships will be coming soon. This is a very interesting and p...

2014-11-1604 min

Jay Today TV How to Be an Average Marketer, and Nothing But ThatIn your marketing department, are you asking the exact wrong question? I recently got an interesting question from an attendee at one of the events I was speaking at. I was asked, "What companies like ours are doing this kind of marketing?" If you always seek inspiration from others or need to see case studies to prove that something works, you're doing it wrong. Instead of being sure that something has worked in the past, why not try asking yourself, "What would our customers genuinely love?" What would make them excited abo...

2014-11-0702 min

Jay Today TV Are You Cutting Off Your Nose?Are you cutting off your nose to spite your face? I'm coming to you from Orlando, FL, where the feeling of Disney World roams wild. And I noticed that one of the things Disney has implemented is a technology system that measures how many refills you get on the soda you bought. Using a microchip on the bottom of the cup and a video screen above that displays how many refills you have left. This reminded me of a case study that I did for Youtility on Holiday World. At Holiday Wo...

2014-11-0603 min

Jay Today TV A List of Ingredients Doesn't Make You a ChefI get the same question over and over at the many, many events that I speak at each year. People are always wondering how they can possibly create all this content around what they're doing without having someone steal their "secret sauce." And I tell them the same thing every time: The sauce that you think is secret isn't actually secret. Your competitors already know what you're doing and how you're doing it. And your potential clients or prospects aren't going to steal your thunder just by reading a blog post or another...

2014-11-0503 min

Jay Today TV Two Magic Words That Can Save Your BusinessI had an interesting interaction in Kansas City with the Budget rental car company. I am a Budget Fast Break member, which means that I get to reserve my car in advance and then arrive to the location with a car waiting for me. In this situation however, I arrived to my space and there was no car.The woman in the office told me they were sold out and all they had available was a mini van. And it bothered me because what's the point of my Fast Break membership if there's no car...

2014-10-2903 min

Jay Today TV The Problem With GoogleThe problem with Google isn't revenue or growth. Google is a victim of our own expectations. People are freaking out because Google's growth rate has slowed. That's true, but let's be realistic – their growth rate is currently at 17%, which is still crazy. When you've reach ubiquity, growth WILL slow. That's just math. The same thing has happened to Facebook. And now that Facebook is starting to implement some of the services that Google offers, they will likely take a piece of Google's revenue. But Google's model is changing and not everyone is ne...

2014-10-2304 min

Jay Today TV You Are Responsible for Your Own BrandHow you treat people is up to you, not up to your circumstances. I recently had the chance to meet and interview Ron Howard, who is extremely humble and kind. I was a little surprised because of his massive success. But it got me thinking – why wouldn't he be? Similarly, I was told several times over the last couple of weeks from conference directors and events coordinators that they were impressed that I was so approachable. Yes, things are going pretty well in Jay Baer Land, but success doesn't give me the r...

2014-10-1704 min

Jay Today TV Customers CAN Handle the TruthDelta recently sent me an email telling me that in order to keep the same frequent flyer rewards, I have to spend more money. They said, "If everyone is a frequent flyer, no one is a frequent flyer." Really, Delta? You couldn't just tell me that your costs are going up and that you need to change the structure of your program? Instead you had to come up with some story about how frequent flyers and non-frequent flyers can't be in the same tier? This is bad form, and I think Delta is losing a l...

2014-10-1505 min

Jay Today TV Images Are EverythingNewsflash: Visuals matter. I would even venture to say that visuals matter more than words. Because if you don't have a great visual, people aren't going to click through to read those words that are so important to you. And it's not just any visual - it's high-quality visuals. Adding a stock photo to your content isn't going to be what gets your content read. It needs to be good-looking and compelling. If your featured images suck, it doesn't say much about you and your content. Furthermore, you...

2014-10-0804 min

Jay Today TV Do You Have the Guts to Say No?Just because you can doesn't mean you should. Yet businesses often try to do everything, even if it's not going to have a great outcome. The most important word in business isn't yes - it's no. Have the courage to make the decision NOT to do something if it doesn't make your customers happy. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Jonathan Wichmann (http://twitter.com/jonathanwich), who was one of...

2014-10-0303 min

Jay Today TV If You Want Feedback, ASK for ItWondering what people think about your products or services? Why not ask your customers? A few recent examples reminded me how valuable this is. From a restaurant offering a discount for providing feedback to an app that asked for testimonials in exchange for free prizes, these kinds of questions can provide you with invaluable information about your company. It's not your customers' responsibility provide you with their reviews. It's your responsibility to ask. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT...

2014-09-3003 min

Jay Today TV Are You Paying Your Daily Rent? Success isn't owned. It's leased. And rent is due every single day. If you're not consistently improving your game, someone else is. So, if you want to be the best, you need to work on it every day. That's because someone else will always be trying to take away whatever you have built for yourself. It doesn't matter what type of work you do - there is always going to be someone else who is coming for your success. There are no days off. What can you do today to climb that mountain and stay on top? SUBSCRIBE: https://www.youtube...

2014-09-2603 min

Jay Today TV Quit Blaming Social Media for Your People ProblemEvery time someone complains on social media (or any other channel), it's not because of social media. It's not even a customer service issue. It's almost always a hiring problem, a training problem, or a management problem. It's because a person at your company did not do their job adequately. While you should always answer the complaint as soon as possible, don't forget to dig deeper. Figure out what the human failure was that caused the customer to reach out or complain in the first place. This is how you can avoid future social media complaints and make your business bett...

2014-09-2403 min

Jay Today TV Celebrities Are PoisonIs this the beginning of the end of celebrity culture in America? It has been a tough week for celebrities, including backlash against athletes like Ray Rice and Adrian Peterson, plus musicians like U2 and Robin Thicke. But the one issue that is making me crazy right now is what happened with Rihanna and her spot that was pulled from CBS (http://www.cnn.com/2014/09/16/showbiz/tv/rihanna-cbs-thursday-night-football/). CBS, who thought they were doing the right thing by removing a song that was performed by a woman who was a victim herself of domestic violence, was slammed by Rihanna. Clearly, sh...

2014-09-1904 min

Jay Today TV It's About Action, Not EyeballsUnless you're selling advertising, website traffic isn't really the goal. In some recent research, the Content Marketing Institute found that the number one thing that ineffective content marketers have in common is that they use website traffic as a key success metric. Instead of measuring views, consider actionable metrics like whether visitors tell their friends about you, make a purchase, or fill out a contact form. These deeper metrics are much more valuable when figuring out whether your content marketing has been successful. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL S...

2014-09-1603 min

Jay Today TV You Can Learn a Lot From a Pine TreeThere are 2 marketing trends that we can glean from a pine tree: 1) Marketing sideways: It's not always about your products and services. Sometimes, it's taking something that would be useful to your customers and giving it to them to offer additional value. This pine tree, for example, was provided to a friend by their real estate company to make their yard more beautiful. 2) Small business: In addition to a free pine tree, the real estate company offered $1,000 off the next real estate purchase. This is a great way to create loyal customers, especially for smaller...

2014-09-1203 min

Jay Today TV Choice Isn't Always the AnswerAfter an experience in a hotel with the famous Sleep Number bed, I realized that having the option to choose my sleep number when I wasn't familiar with it wasn't easier for me - it was harder. And this same paradox of choice plagues businesses just as much as it plagues travelers. If you offer too many choices, people will get lost and give up. I see this most commonly on business websites, where multiple links, navigation bars, and color schemes take away from what exactly the company wants me to do on their site. R...

2014-09-1102 min

Jay Today TV Marketing is OverratedTHE SHOW Hubspot recently announced their IPO, which raised a lot of questions among marketers and business people alike. Tom Webster, a fantastic research and analytics guy at Edison Research, wrote a blog post for Convince & Convert about the IPO that sparked a huge discussion (http://www.convinceandconvert.com/digital-marketing/is-inbound-marketing-actually-profitable-or-just-a-slogan/). Brian Clark was one part of the discussion, and he brought up his opinion which was that at the end of the day, the product itself matters more than the marketing. Ultimately, marketing is dependent on the entire company. If yo...

2014-09-0503 min

Jay Today TV Tell Your Story Everywhere, Not Just Your WebsiteTHE SHOW A recent statistic showed that 80% of the average American's time online is spent on 15 websites or fewer. It's likely the same scenario for the way Americans shop and watch TV - we choose our favorite 5-15 places or channels to spend our time. This is extremely important for marketers because while you should focus some of your efforts on your own website content, you should focus more of them on the other websites and channels out there that your audience is already visiting such as Facebook, Youtube, Slideshare, and more.

2014-09-0303 min

Jay Today TV Two New Examples of How Helping Beats SellingTHE SHOW We're all about finding new ways to be helpful to fans and customers instead of always trying to sell to them, and these two new examples of Youtility will knock your socks off. During a recent trip to Arizona, Jay heard an awesome commercial on the radio about a car dealer who bought a band for one of its Facebook fan's wedding. The Valley Honda Dealers participate in what they call "Random Acts of Helpfulness," and this radio commercial showcased their helpful nature, not their car promotions. While we're not sure what the...

2014-09-0203 min

Jay Today TV The Two Big Changes You Need to Make on FacebookTHE SHOW Facebook has released some new information that is important for marketers to note. Now, if you post something on Facebook that people click on but then click right back to Facebook, that shows Facebook that the quality of that link or article isn't great, so Facebook will devalue it and not show it in the newsfeed. Google has been doing this for many years, and it's one of the ways they rank ads. Facebook has adopted this technology, which is great for all of us because it will help remove spam an...

2014-08-2803 min

Jay Today TV Why Social Media Doesn't Work for Sales, Until It DoesTHE SHOW JD Power & Associates surveyed 1900 American consumers, and found that only 1% of consumers used social media when shopping for a new or used vehicle. No kidding! When would you ever use social media to buy a car? You wouldn't. Social media is not a direct-response channel. It's about taking people who like you and making them love you. Remember that as you're developing your own strategy. Tune in to meet Sharpie, Jay's daughter's new hedgehog, live and in the flesh! SUBSCRIBE: https://www.youtube.com/jaybaer00

2014-08-2602 min

Jay Today TV Slideshare Made a BIG Move That Will Help Your BusinessTHE SHOW As of last week, Slideshare has announced that all of its features, including the ones that were only available on a PRO account, are now free. In addition to a customized background and the ability to embed video into your presentations, you may now set up lead capturing tools in your Slideshare presentations. This is especially useful for any business that is looking to generate more qualified leads, and you can implement the feature now absolutely free (http://Slideshare.net). SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT S...

2014-08-2502 min

Jay Today TV Tell Me: Am I Using LinkedIn All Wrong?THE SHOW Jay has recently started using the LinkedIn Publishing platform to repurpose popular blog posts, and even transcriptions of the Jay Today show, to reach new audiences. But a strange thing has happened since publishing - tons of new connection requests that Jay doesn't know are flooding into his inbox. LinkedIn always seemed different than other networks in that it was about connecting with people that you know IRL, whereas Twitter and Google+ are more public "follow" networks where it's about making new connections. The great thing about LinkedIn has been that...

2014-08-2203 min

Jay Today TV This Tiny Facebook Change Helped ALS Ice Bucket Challenge Go Crazy ViralTHE SHOW If you haven't seen your friends douse themselves in ice to support ALS research yet, you're probably living under a rock. The ALS Ice Bucket challenge has raised over $13.3 million (compared to $1.7 million last year) and has over 260,000 new donors. Why is the ice bucket challenge so effective? 2 reasons: 1) It plays on the power of video, which is much more visceral and experiential than text or photo could ever be. 2) It happened concurrently with the new Facebook update that now allows videos to autoplay in your news f...

2014-08-2104 min

Jay Today TV Stop Worshiping OriginalityTHE SHOW Many businesses these days spend hours in meeting rooms trying to figure out what the next big thing will be and how they can harness its power. But being the first or the most original isn't as important as doing whatever you do with conviction, and doing it well. Steve Jobs wasn't the first to come up with a smartphone or a tablet, but he flawlessly executed their release into the world. We need to stop overvaluing originality and undervaluing execution. SUBSCRIBE: https://www.youtube.com/jaybaer00

2014-08-1903 min

Jay Today TV Why Innovation and Desperation Don't MixTHE SHOW During a recent trip to NYC, Jay visited two businesses that are thriving from innovation: Nike and Breather. Nike is the better-known of the two, and they continue to create comfortable, fashionable, and innovative products that their audience wants. Breather is a lesser-known company that is providing quiet, comfortable spaces around the world for travelers like Jay and locals alike. Both companies have one thing in common: They innovate from a point of strength, not desperation. When things are going poorly, that's the time to focus on making your current offerings...

2014-08-1803 min

Jay Today TV How Asking for Help Creates Customer BondsIn working with a local university, Jay learned that the tactics they used to engage their audiences was different than many of the other companies he's worked with. Instead of saying, "Do you like this or that?" or, "Like us on Facebook!", this university simply said, "Tell us what you think." This open-ended request for opinions allows their audience to share, candidly, exactly how they feel about anything the organization is doing - both good and bad. This creates the feeling of trust and kinship, which psychologically builds a lasting bond between the customers and the business...

2014-08-1402 min

Jay Today TV Do You Expect Companies to Tweet You Back?Jay recently went to the PGA Tour in Valhalla. Prior to attending, he sent a tweet to the PGA asking about umbrella size and parking lot location. He has yet to hear back from them. This brings up an interesting question of consumer expectations when it comes to social media customer service. Are we reaching a tipping point where people have the same expectations of social media service as they do of phone calls? If so, companies need to be prepared with the resources and strategy to handle it. SPROUT SOCIAL SHOUT OUT T...

2014-08-1302 min

Jay Today TV Remember to Keep Yourself HappyYour life is never going as well as you think it is, but it's also never going as poorly as you think it is. The way to keep yourself off the roller coaster ride of emotions that make up life is to never fly too high or too low when something happens. It's easy to take a victory lap or wallow in your sorrows, but always remember that life is a series of curve balls, so you never know what is coming around the next corner. SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out...

2014-08-1202 min

Jay Today TV The Real Truth About Social Media MetricsTHE SHOW The problem with social media metrics is that people think it's just about likes and fans. And that these numbers stand alone. If you want to know what value social media is providing, you have to do the work. Insights always require effort, and it's important to remember that the goal is not to be good at social media, it's to be good at business as a result of social media. We have too many metrics, so it can be difficult to pull out the ones that matter. Consider using metrics l...

2014-08-1102 min

Jay Today TV 5 Reasons You'll Eventually Abandon the NFLA recent article about Nintendo showed that sometimes when a company has a smash hit with their products or services, it may actually be the beginning of the end. In today's episode, Jay explores why the NFL might be going through the same "last blockbuster" issue that Nintendo is for five main reasons: 1. Attending a game isn't as family-friendly or enjoyable as watching from home 2. The NFL is saturating us with too many games on TV 3. Their drug policy is ridiculous 4. Their concussion policy is insane 5. They...

2014-08-0405 min

Jay Today TV How to Fix the TSA Without CrowdsourcingThe TSA (transportation security administration) has announced a new crowdsourcing campaign whereby they will look to the public to come up with ideas to make the TSA lines shorter. The idea on its own isn't a terrible one, but after doing some digging, it turns out that it's not about making lines shorter, it's about getting people to sign up for the TSA Pre-Check program and pay what it takes to get there. That's not a technology issue for the masses to solve, that's an issue for a marketing person or team within the TSA to tackle...

2014-07-3104 min

Jay Today TV Why Wise Men are Confident and Fools are CertainPeople often ask Jay why he does so many different things. Between the Convince & Convert blog, the Social Pros podcast, and the new Jay Today show, Jay always has a lot of irons in the fire. The reason for this is that technology is always changing, as are people's wants, needs, and desires. By wearing many hats and working on many different projects, there is a the element of research and experimentation that helps us understand which things will work best. This is how Jay approaches business as well. While we may not always have t...

2014-07-3003 min

Jay Today TV Teens Are Showing Us the Future of Social MediaNow that Jay's children are both officially teenagers, the future of social media is becoming more and more apparent. While marketers have been using technology to build up an audience, study their needs, and reach them all at once, teens are using social media to have a conversation with a small number of people. For them, it's not about the audience, it's about the personal communication. The future of social media is all about using a phone book, not an auditorium. Today's Sprout Social shout out goes to Robert Rose (http://twitter.com/robert_rose...

2014-07-2903 min

Jay Today TV Will Google Ruin Its Social Network by Allowing Fake Names?Google Plus has announced that it will allow aliases and pseudonyms, removing the requirement that users sign up for the service with their real names (http://www.pcmag.com/article2/0,2817,2460945,00.asp). This is a dangerous game for Google as it has the potential of making the service into a Myspace-esque trap of fake identities and inauthentic personalities. Does this switch mark the beginning of the end for Google Plus? Today's Sprout Social shout out goes to Martin Shervington (http://twitter.com/martinsherv), who runs a company called Plus Your Business (http://www.plusyourbusiness.com/). Martin...

2014-07-2203 min

Jay Today TV Why Every Social Interaction is an OpportunityThis episode of Jay Today comes to you from the Social Fresh conference (http://socialfresh.com). Laurie Meacham of Jetblue spoke at the conference about her experiences leading social media for the popular airline. She told an interesting story about a tweet that referenced the old Oregon Trail game (http://en.wikipedia.org/wiki/The_Oregon_Trail_(computer_game)). Instead of saying a generic "thank you," Jetblue came back with a fun and relevant reply that truly impressed their passenger (https://twitter.com/JetBlue/status/258938937698054145). Changing the way we interact and respond to the people who are w...

2014-07-2102 min

Jay Today TV Build Trust by Telling People NOT to Hire YouTrust is the foundation of every successful relationship - business and personal. And it's something that not all businesses truly understand. Today's story comes from Joe Manausa, a real estate agent that Jay interviewed for Youtility for Real Estate (coming out this fall). Joe is a real estate agent, but has offered a free ebook on how to sell your home on your own. It may seem counterintuitive at first, but showing people all the reasons NOT to hire you by providing free information is the perfect way to get them TO hire you. Get th...

2014-07-1603 min