Shows
How To Kill A Sacred Cow89- Matthew Ehret- The Empire Never DiedMatthew Ehret is a journalist, lecturer and founder of the Canadian Patriot Review. His works have been published in Executive Intelligence Review, Global Times, Asia Times, 21st Century Science and Technology, Los Angeles Review of Books, The Duran, Zero Hedge, Fort-Russ and Sott. He has published "The Time has Come for Canada to Join the New Silk Road" and is the author of three volumes of the Untold History of Canada. Matt joins us to talk about his four volume series entitled, The Clash of the Two Americas. ++HTKASC LINKS++ WEBSITE | ROK...2023-07-281h 17
Jay'sAnalysisDarwinism, British Espionage, Transhumanism & Teilhard - Matt Ehret / Jay DyerResearcher / writer Matthew Ehret joins me for an in-depth discussion of some of his recent work: particularly his excellent essay on Teilhard and transhumanism, and the deep connections to the deeper state, as well as his recent documentary on America's secret police and the overlap of secret societies and intelligence operations.2022-11-191h 48
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingChapter 5: The 3 Hitches Your Marketing Message Needs if You Want People to Pay AttentionWith only one chance to make a first impression, you're tempted to cram all of your product or services benefits into that small pitch. But instead of bragging, why not reel in your prospects with something unexpected, interesting, and creative? A marketing message is that main line of communication with new customers, so capturing their attention through a message that reflects your personality, gives the customer value, and is unexpected may give customers that so called "love at first sight".
The Dean of Marketing Know-How shares his three "Hitches" to get people to pay attention to your marketing message.
Give...2014-06-1236 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingChapter 4: Earning Word of Mouth Marketing through Brand EngagementOne goal of your marketing plan is to get people to have conversations about you. How do you earn word-of-mouth in the Age of Social Sharing and Connectivity? Special guest Andrea Goulet Ford joins us to earn customer conversations through brand engagement.
In Chapter Four of the Marketing Plan Podcast, it’s time for us to discuss earning the trust and recommendations of your customers. We discuss how to engage your customers, to start the flow of word-of-mouth conversation for your brand.2014-06-0530 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingChapter 3: The Four Principles of Customer Relationships That PayIn Chapter 3 of The Marketing Plan Podcast we will consider the main character of the story the customer. Looking at most business models, we can see that the customer is a target. Something to be captured. Customers are often considered transactions to be acquired, trophies to be won. This is the essence of transaction hunting, but I think that’s running the wrong way.
The goal is an emotional bond between your brand and the customer, this transcends product and service. When you establish this bond, sales happen. And while the key to sustainability and growth is sales, creating a rel...2014-05-2930 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingChapter 2 of the Marketing Plan PodcastChapter 2: Four Questions to Create Your Brand Story
My new show, The Marketing Plan Podcast focuses on transforming your business into the brand you've always dreamed it could be. In Chapter 2 of The Marketing Plan Podcast, I will guide you through four, Level 1 Branding Questions. These will drill down and reveal the essence of your brand to help you build your brand story. Below you will find a worksheet, listen to Chapter 2 for complete guidance through the questions, and examples of answers.2014-05-0823 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingBonus Episode: Chapter 1 of The Marketing Plan PodcastIt's Time for a Transformation Plan
This is my new show, The Marketing Plan Podcast. It focuses on transforming your business into the brand you've always dreamed it could be. Power to the Small Business is no longer being produced. This feed will continue until June 5, 2015, and then it will shut down.
If you like the new show, you can subscribe in iTunes or your feed reader at http://MarketingPlanPodcast.com/subscribe
But now, I'd like to treat you to the premiere episode of my brand new show: It's Time for a Transformation Plan. ...because it is time. If you...2014-04-2831 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingBonus Episode: Powering DownThis podcast will reformatted and premier as a brand new show next week, April 24, 2014. But don't unsubscribe! I will post the new show in this feed for the first month so you can get a taste and see if you like it. It will be a focused, marketing podcast with lots of actionable ideas, AND a plan for you to become the business you've always dreamed you could be.
Big promise, right? Tune in next episode to see if I can deliver. Meantime....
I invite you to enjoy the most popular episode in the history of the previous 99 episodes:
Megan...2014-04-1728 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingHow to use the Customer Experience Formula to create Wow! for Customer Loyalty - Episode 99If you meet ALL customer expectations, congratulations the customer considers that to be an average customer experience and they are only 42% likely to be a repeat customer and only 32% likely to recommend you to their friends and family.
In this episode, Jay takes a deep dive into the Customer Experience Wow! formula to show you how to create customer loyalty and spark word-of-mouth conversations about your business. He will introduce two tools to you to help you take your business' customer experience from ordinary to Wow!
Download-able worksheets are available in the show notes at website: TheMarketingSpot.com/blog
In...2014-04-0330 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingShould Small Business Leave Facebook with Jason Falls of Social Media Explorer - Episode 98Jason Falls of Social Media Explorer joins Jay to discuss the news that Facebook is ratcheting back the exposure of content posts from brand pages. Now, as few as 1-2% of your fans will actually see your posts organically.
Jason Falls and Jay Ehret discuss:- Is this the end of small businesses using Facebook?- How will brands, both big and small react to this move?- It will not be important to be great at content marketing- Businesses who are proficient in PPC (pay per click) advertsing will have the advantages.- Was there every really such a...2014-03-2740 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingBrand Communication: How to Explain Your Business with Lee Lefever of Common Craft - Episode 97This episode is about better brand communication. Do you feel like customers have a difficult time "getting it" about your business? Then you may have an explanation problem.
Lee Lefever is the voice behind all the Common Craft videos that changed how we explain things on the internet. His videos have had more than 50 million views. Lee is also the author of The Art of Explanation and he joins host Jay Ehret to discuss how to craft a better explanation for your business.
Topics Discussed:
What a good explanation is.
What you should be communicating about your business.
The curse...2014-03-2035 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 96 - Answering Your Burning Marketing QuestionsJay Ehret, Dean of Marketing Know-How at The Marketing Spot.com answers the most common marketing questions and gives advice and tips to small businesses on how to handle these marketing issues.
Questions answered are:
- How do I get my name out there with impact?
- What local marketing tactics am I neglecting?
- How do I know my tagline is good?
Jay also previews how to get a discount on his new virtual workshop:
Create a Custom Marketing Plan to Transform Your Business
Use discount code 97 to get the entire workshop for only $97 atTheMarketingspot.com/plan2014-03-1426 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 95 - LinkedIn Marketing TacticsIn this episode, how to used LinkedIn to market your business, network and directly go after business. Josh Turner, founder of LinkedSelling.com and LinkedUniversity.com joins host Jay Ehret to discuss beginning, intermediate, and advanced LinkedIn marketing tactics.
Also in this episode:- How effective is social media marketing?- New online workshop announced: How to Create a Custom Marketing Plan to Transform Your Business.Get more details on the workshop at TheMarketingSpot.com/plan
See the show notes and links at themarketingspot.com/linkedin-marketing-solutions.html2014-03-0639 min
The Napzok NetworkTNF - EP 34 Top Ten Albums w/ Jay EhretHosted by Ken Napzok, the producer of the popular Schmoes Know Podcast, The Napzok Files is a show about life, the universe, and everything. (Douglas Adams would agree.) Each episode Ken welcomes the important, cool, and fancy people in his life onto the airwaves to explore, explain, and exclaim the interesting and entertaining.
On this episode, music superfan Jay Ehret and Ken come back from a nice lunch to discuss their Top Ten Favorite Albums. Of all time? Maybe. But they definitely mean a lot to them. Tune in and start making your list of your favorite albums.
Like The...2014-02-261h 32Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 94 - Responsive Web Design: Should you?Responsive web design is the hot new trend in websites. In this episode of Power to the Small Business, web developer Cory Webb joins us to discuss the pros and cons of using responsive design for your site, or whether you should create a mobile site, or maybe nothing at all. And if you decide to go that route, how to hire a responsive web developer.
We also discuss content management systems and compare the three major CMS's: WordPress, Joomla, and Drupal.
Your content is being accessed by a wide array of devices from desktop PCs, to laptops, tablets, and...2014-02-1924 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 93 - What Great Brands DoAccording to Denise Lee Yohn, there are seven principles, seven things, that a selective group of businesses do to make themselves a great brand. She lays out those seven principles in her new book: What Great Brands Do.
Denise joins Jay Ehret to talk about her new book and those seven principles. They also discuss if it's possible for an existing business to shift gears and become a great brand.
TOPICS DISCUSSED:
Brand influence in business strategy
What is a brand?
The role of marketing and advertising in shaping brand perception
How to operationalize a brand.
For complete show notes...2014-02-0525 minThe Napzok NetworkTNF - EP 31 - Favorite Songs w/ Jay EhretHosted by Ken Napzok, the producer of the popular Schmoes Know Podcast, The Napzok Files is a show about life, the universe, and everything. (Douglas Adams would agree.) Each episode Ken welcomes the important, cool, and fancy people in his life onto the airwaves to explore, explain, and exclaim the interesting and entertaining.
On this episode, music superfan Jay Ehret returns to talk about Songs You Need To Live with Ken. What are the most important songs in their life? Tune in and start making your list.
Like The Napzok Files on Facebook, subscribe, rate and review on iTunes, and...2014-02-051h 25Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 92 - A Radical Approach to MarketingFlinging ads at a problem does not a marketer make, not in today's business world. That's the opinion of Gareth Kay as he joins host Jay Ehret for a discussion on radical marketing. What is radical marketing? What should be the role of a marketer, CMO, and marketing agencies going forward?
TOPICS DISCUSSED:
A Radical Approach to Marketing
The Role of Marketers Today
Hacking and Doing Things Differently
The Unimportance of Brands
The Ineffectiveness of Advertising
See complete show notes and links on the website:www.PowerToTheSmallBusiness.com2014-01-2127 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 91 - Phenomenal Experience DesignBrian Clark of GMD Studios mixes philosophy with experience design to create and amplify customer stories. The result is a powerful form of word of mouth that gives potential customers a vicarious taste of your business. Clark joins host Jay Ehret to discuss the application of phenomenology is experience design to enhance brand meaning.
TOPICS DISCUSSED:
Phenomenology
Experience Design
Storytelling
Making Meaning
Get complete shownotes on the podcast website:Create Customer Stories by Creating Phenomenal Experiences2013-11-1328 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 90 - Two Sides of Search Engine MarketingSearch Engine Marketing is out topic on this episode of Power to the Small Business. John Gagnon of Bing Ads discusses both Bing Ads and dispenses search engine marketing advice, then Joe Kerschbaum of 3Q Digital compares Bing Ads to Google Adwords with some surprising results.
TOPICS DISCUSSED:
Bing Ads
Google AdWords
How to Approach Search Engine Marketing
Tips for success on Bing Ads
Landing Pages
Get complete show notes and links from the podcast site: Two Sides of Search Engine Marketing2013-10-3133 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 89 - Inspiring Word of Mouth Through PassionWord of mouth marketing is about passion, but not just the customer's. First, businesses must love their customers. Say what? John Moore and Geno Church from Brains on Fire, co-authors of The Passion Conversation, join host Jay Ehret to discuss the two-way conversation between businesses and customers and how the results can inspire passionate word of mouth.
TOPICS DISCUSSED
Word of Mouth Marketing
The relationships between customers and businesses
Being a talkable brand
Inspiring customers to start conversations
Can any business do this?
For complete show notes and links, see the podcast site: Inspiring Word of Mouth Through Passionate Conversations2013-10-1627 minThe Napzok NetworkTNF - EP 24 - Music Fandom with Jay EhretHosted by Ken Napzok, the producer of the popular Schmoes Know Podcast, The Napzok Files is a show about life, the universe, and everything. (Douglas Adams would agree.) Each episode Ken welcomes the important, cool, and fancy people in his life onto the airwaves to explore, explain, and exclaim the interesting and entertaining.
On this episode, Ken catches up with Jay Ehret to discuss what bonded them as friends some 14 years ago: Passionate Music Fandom. Jay and Ken talk about how to make a mix tape, the joy of sharing your favorite band or song, and what it was like...2013-10-091h 16Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 88 - Counterintuitive MarketingRoger Dooley, author of Brainfluence, joins Jay Ehret to discuss neuromarketing and marketing tactics that just don't make sense. Get ready for some of your most cherished beliefs to be challenged. Trust your gut and market by shooting from the hip? Hold on there, cowboy!
Topics Discussed
Neuromarketing
Consumer behavior
Decoy products
Paradox of choice
Elevator pricing and anchor pricing
Emotional vs. rational marketing
For complete show notes and links, see: Counterintuitive Marketing: When not to trust your gut.2013-10-0226 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 87 - Belief in Your BusinessWould you like to know the three most important steps to improving your business? Sorry, but you won't find them in this episode. What you will do, however, is start to examine your beliefs, and the desires and beliefs of your customers. Perhaps you will begin to adopt a new way of thinking that will lead you to develop your own A-B-C's of how to be a better business.
In this episode of Power to the Small Business, Tom Asacker, author of The Business of Belief, joins host Jay Ehret to discuss what drives your customers' actions. But also, and...2013-09-2526 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 86 - Who is Spoiling Your Customer?Your customer is receiving the best-of-the-world customer experiences and they are judging you against those experiences. Your competition is not just your competition. It's time to exceptionalize your customer's experience. Lior Arussy, President of the Strativity Group joins host Jay Ehret to discuss how you can turn your customer experience into a loyalty-building asset.
Guest: Lior Arussy, President of Strativity Group Host: Jay Ehret of TheMarketingSpot.com
Topics Discussed:
Customer Loyalty
Customer Expectations vs. Your Beliefs
Exceptionalizing Customer Experiences
Customers Paying You Back
Your Real Competition2013-04-3017 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 85 - Holly Jolly Marketing FollyThere's marketing prudence, and then there's marketing foolishness. In this episode of Power to the Small Business, Spike Jones of WCG joins host Jay Ehret to discuss how business get caught up in the wrong marketing. It's a fun, post-holiday look at what not-to-do.
Spike Jones is Group Director, Engagement at WCG in Austin, Texas and is author of Brains on Fire.
Guest: Spike Jones of WCGHost: Jay Ehret of TheMarketingSpot.com
Topics Discussed:
Crowd-sourcing misteps
Hijacked Hashtags
Great Content is Great Advertising
Looking for the Next Big Thing
Relying only on Free Tools
Not having a website.2013-01-0924 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 84 - Tapping Brand Advocates for Word of MouthBrand Advocacy and Word-of-Mouth Marketing
Author and Social Media Marketing CEO Rob Fugetta joins host Jay Ehret to talk about your most powerful word-of-mouth marketing weapon: your brand advocates. In this episode you will learn a simple way build a natural and effective word-of-mouth marketing plan. Fugetta is CEO and founder of Zuberance and is author Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.
Guest: Rob Fugetta of ZuberanceHost: Jay Ehret of TheMarketingSpot.com
Topics Discussed:
How to identify your brand advocates.
The ultimate question for customer loyalty.
How to use the advocate marketing playbook.
How to get ad...2012-12-0724 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 83 - What's Going on With the Future of Business BooksBusiness book expert Todd Sattersten joins host Jay Ehret to discuss the trends that are shaping the future of business books. Sattersten also gives his business book recommendations for entrepreneurs and shares how to find a good business book to read.
Guest: Todd Sattersten of Biz Book LabHost: Jay Ehret of The Marketing Spot
Topics Discussed:
The Business Book e-book Trend
The Length of Business Books
The Role of the Retail Store
The Definition of a Book
Top Business Books for Entrepreneurs
How to Choose a Good Business Book
Complete show notes and links can be found at the podcast w...2011-08-2927 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 82 - Top Local Search Results Ranking FactorsLocal search expert Mike Ramsey joins host Jay Ehret to discuss the shift in the top local search ranking factors. Local SEO continues to evolve and this years rankings have shifted significantly in some areas. Mike Ramsey of Nifty Marketing reviews this year's survey of top local search factors and then gives the results of his own study.
Guest: Mike Ramsey of Nifty MarketingHost: Jay Ehret of TheMarketingSpot.com
Topics Discussed:
The different types of search engine results
The top five local search ranking factors
Mike Ramsey's study of the correlation and causation of local search factors
Google Places pages
...2011-07-2826 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingWebsite Conversion Science - Episode 81Conversion Scientist Brian Massey joins Jay Ehret to talk website conversion. How to convert website visitors into customers. He discusses conversion strategy for the five major patterns of business websites.
Guest: Brian Massey, The Conversion Scientist Host: Jay Ehret, TheMarketingSpot.com
Topics Discussed:
What is conversion?
The key to a website conversion strategy.
The five major patterns of business websites.
Conversion strategies for the five patterns.
Complete show notes and links can be found at the official website of the Power to the Small Business website: Website Conversion Science2011-07-2028 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 80 - How to Create Great AdvertisingAuthor and advertising expert Luke Sullivan joins host Jay Ehret to discuss the role of creativity in advertising, and how to create great advertising. Sullivan also answers the burning question: What is great advertising?
Guest: Luke Sullivan, author of Hey Whipple, Squeeze ThisHost: Jay Ehret of TheMarketingSpot.com
Topics Discussed:
What is great advertising?
The advertising creative process
The importance of creativity in advertising
Rules for creating great advertising
Complete show notes and links can be found at the official website of the Power to the Small Business podcast:How to Create Great Advertising2011-07-0229 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 79 - Social Media and 140 Characters ConferenceSocial media and branding lessons learned from 140 Characters Conference in NYC, organized by Jeff Pulver.
Host: Jay Ehret of TheMarketingSpot.com
Topics Discussed:
Being trapped in the now by social media.
Allowing for differentiation between businesses.
Using "Hybrid Higor" to create a "Corridor of Opportunity."
Using social media to network instead of marketing.
Premium webinar: How to create, write and leverage a blog.
Complete show notes and links: Hybrid Vigor and the Corridor of Opportunity2011-06-2021 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingMarketing Traps and Treasures - Episode 78What should you definitely do and what should you avoid when marketing your business? In this episode of Power to the Small Business I analyze five marketing traps and five marketing treasures for the small business.
Marketing Traps:
Discounting
Facebook Business Pages
Letting a media sales rep handle your marketing.
A good idea.
An industry specialist
Marketing Treasures
Google Local Listings
Reading marketing books.
A tagline or hook.
Google Analytics / Webmaster Tools
A meaningful brand identity
Show Links
Complete show notes can be found at: Marketing Traps and Treasures
Blogging Webinar: How to Create and Write a Blog Discount Promo Cod...2011-06-0627 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 77 - The Spend Shift to Local BusinessesAuthor and social theorist John Gerzema joins host Jay Ehret to talk about local business share of local spend. The time is right for local businesses to gain a larger market share. Consumers are losing trust in larger institutions. They want to spend more money with locally owned businesses, but the business must still earn it.
Guest: John Gerzema, co-author of the book: Spend Shift.Host: Jay Ehret of TheMarketingSpot.com
Topics Discussed:
The virtuous circle between local businesses and the community
Why consumers may be willing to pay a premium to local businesses
The three keys to earning local b...2011-05-0217 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 76 - Using WordPress for Small Business WebsitesThe WordPress for Websites episode. WordPress trainer Bob Dunn joins Jay Ehret to discuss control and content management for small business websites.
How much time do you spend managing the content of your website. A typical small business owner either spends too much time or not enough time. That's because managing a website is not easy. But that has changed in the past couple of years with WordPress, the free, open-source software that is a user-friendly content management system. WordPress allows any entrepreneur to take control of their website content.
In this episode of Power to the Small Business, WordPress...2011-04-1931 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 75 - Magic Marketing: Light and Dark TacticsPodcast host and small business marketing specialist Jay Ehret discusses "Marketing Magic," both the good and the bad. The importance of magic moments in the customer experience and why the search for magic marketing pixie dust is fruitless.
Topics Discussed:
Why quality products, good service and a fair price are not enough.
How to become more than just a bullet point to customers
What is customer experience magic.
Also:
What you get from the hyped-up online providers of magic marketing pixie dust
Why there are no marketing secrets
Success is not determined by a secret, it’s guided by a pl...2011-03-0816 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 74 - The Where and What of Word-of-Mouth MarketingA double shot of word of mouth in this episode with two guests. First Ed Keller of Keller Fay Group joins podcast host Jay Ehret to discuss where most word of mouth conversations are sparked. Then, John Moore of Brand Autopsy discusses his concept of "Deliberate Intention" and how businesses can bake word-of-mouth into their business everyday.
Topics Discussed:
The roles of social media and advertising in word of mouth.
How to use advertising to spark word-of-mouth conversation.
Why word of mouth is important to the marketing mix.
How to give customers a reason to talk to you.
Injecting personality...2011-02-2138 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 73 - Branding the U.S. MarinesFormer Marines Chief Marketing Officer Andrew Fortunato joins host Jay Ehret to glean branding lessons from one of America's best brands: The Few. The Proud. The Marines. Mr. Fortunato shares how The Marines built, and then maintained a powerful brand.
Topics Discussed:
The foundations of a strong brand
Brand positioning
The rules of branding
Taglines
Adapting brands to demographic shifts
The role of pop culture in branding
Logos?
Guest: Andrew Fortunato - Marketing Consultant, former Chief Marketing Officer at U.S. MarinesHost: Jay Ehret - of The Marketing Spot.com
Local SEO and Google Analytics Webinar:http://budurl.com/LocalSEOpod
See...2011-02-0828 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 72 - Biggest Marketing Impact of the YearSpecial Marketers Rountable episode: Marketers Tamsen McMahon, Kyle Lacy and Ken Briscoe join host Jay Ehret to discuss the biggest marketing impact of 2010, and what will have the biggest marketing impact in 2011.
Topics discussed:
The Social Media Barrier
Business Operations
Mobile Marketing
Facebook Pages and Places
Guests:
Tamsen McMahon of Sametz BlackstoneKyle Lacy of MindframeKen Briscoe of A6 MediaJay Ehret of The Marketing Spot (podcast host)
Complete show notes and links are available at:Marketers Roundtable - Marketing Impact Episode2011-01-2427 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 71 - Advertising Creativity :: Generating Creative IdeasCreative Director and author Tom Altstiel joins host Jay Ehret as they discuss the creative process and the benefits of creativity in your advertising. Jay shares some tips on how you can generate creative ideas.
Topics discussed:
What is real creativity in advertising
Benefits of creativity
Creative avenues
Creative process
Generating creative ideas
Creative advertising examples
Guest: Tom Altstiel PKA Marketing AgencyHost: Jay Ehret of The Marketing Spot http://www.TheMarketingSpot.com
Complete Show Notes: http://www.powertothesmallbusiness.com/?p=447
Facebook for Business Webinar:http://budurl.com/FBbizwebinar2010-12-2227 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingConsumerology: The Psychology of Shopping and How Customers Make Purchase DecisionsConsumer behavior consultant and author Philip Graves joins Jay Ehret to discuss the psychology of shopping and how customers make purchase decisions. What you think about how consumers decide to buy may be totally wrong. Jay and Philip discuss how you can better tune in to the customer to help them buy.
Topics discussed:
The role of the conscious and subconscious mind in making purchase decisions.
Why customers decide not to buy anything at all.
How much information and how many choices customers need.
How to get the data you need to make decisions about the future.
Guest: Philip GravesHost...2010-12-0627 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 69: The Facebook for Business RundownThe complete rundown of Facebook tools for business. Mike Whaling of 30 Lines joins Jay Ehret to discuss how businesses can set up and use Facebook Pages, Facebook Places and the new Facebook Deals. Also a discussion on the role of Facebook for business and the relevance of websites.
Guest: Mike Whaling - CEO of 30 Lines, Online Marketing - http://www.30lines.com
Host:Jay Ehret - The Marketing Spot - www.TheMarketingSpot.com2010-11-2125 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 68: The Decline and Fall of Marketing DisciplineThree marketers join host Jay Ehret to discuss what the lack of traditional marketing discipine has done to today's generation of marketers. Guests: Stephen Denny, Emanuel Brown and Mike Wagner.
Topics Include:
Why advertising and marketing is so bad
How to test new ideas and products
Why good ideas are not the best way to advertise
How to build brand value over time
The affect of social media on marketing discipline
Bad marketing campaigns like Old Spice and Dodge Journey
Guests:Stephen Denny of Denny Marketing and author of Killing Giants (April 2011)Emanuel Brown, Creative Technologist, Portland, OregonMike Wagner, CEO...2010-11-0834 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 67: Building a Small Business BrandBrand-building clinic. Podcast host Jay Ehret delivers a mini-branding seminar. Learn what a brand is, how it works, and how to build a brand for your small business. Included is a brand-building checklist.
Topics include:
Definition of a brand
How a brand gives customers choices
Unique selling proposition
Inside-out thinking
Why you need a brand
How you can build a brand for your business.
Guest: Podcast host, Jay Ehret goes solo on this one. No guests.
Get complete show notes, links and the Brand-Building checklist at the official podcast website of Power to the Small Business: Small Business Branding Clinic2010-10-2219 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 66: Facebook Pages for Small BusinessFacebook business page optimization. Host Jay Ehret talks with technology consultant Thomas Umstattd about Facebook best practices and how to optimize your Facebook business page for marketing efectiveness.
Topics include:
Having a personality on your Facebook page
Facebook page optimization
Best practices of starting a Facebook page for your business
B2B marketing through social media
Moderating the online conversation
Guest: Thomas Umstattd, Technology Consultant
Complete show notes and links can be found at the official Power to the Small Business podcast website: Getting Your Business in the Facebook Game2010-10-0927 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 65: Amazing Customer Experiences - Building Customer LoyaltyCustomer experience expert and best-selling author Shep Hyken joins host Jay Ehret to discuss building amazing customer experiences through what Hyken calls "The Cult of Amazement."
Topics Include:
The 5 Phases of the Customer
Customer Loyalty
Creating "Moments of Magic"
Being better-than-average
The advantage of small business access
Employee engagement
Guest: Shep Hyken, Customer Experience Expert
Complete show notes and links can be found at the official Power to the Small Business podcast website: Shep Hyken & The Cult of Customer Amazement2010-09-2628 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 64 - Marketers Roundtable 7: A discussion of current marketing issues.Marketers talking shop and debating hot marketing topics. Marketers Shashi Bellamkonda of Network Solutions, Scott Ellis, Erica Campbell of ForRent.com and host Jay Ehret of The Marketing Spot.
Topics Include:
Using office as a networking tool
Organizing your online content
Social media contests and consumer loyalty
The current online coupon and discount craze
Marketers Roundtable Guests:
Shashi Bellamkonda, Social Media Swami at Network Solutions in Washington D.C.Scott Ellis, translating technology in Dallas, TexasErica Campbell, Senior Manager of New Media Marketing at ForRent.com in Norfolk, VirginiaJay Ehret, Chief Officer of Awesomeness at The Marketing Spot in Waco, Te...2010-09-1329 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 63 - Email Marketing with Christopher S. PennChristopher Penn of Blue Sky Factory talks email marketing with host Jay Ehret. Penn shares tips and best practices for harnessing the power of email marketing.
Topics discussed:
Where email fits in the marketing mix
How to avoid spam problems
Free email tools
Email best practices
Get extended show notes and links here: Email Marketing Featuring Christopher S Penn
Host: Jay EhretGuest: Christopher S Penn
For special VIP registration at Optimization Summit, click the image below.2010-08-3025 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 62 - The Keys to Transformational BrandingJay Ehret and Eric Brown discuss the keys to changing your brand into something that achieves differentiation. A preview of their Transformation Branding presentation at Optimization Summit.
The Keys to Transformational Branding
Reframing your business into a different class (second-order change).
Analysis and alignment of key business function. Elimination of functions that don't contribute.
Changing the rules. Discarding the old rules and creating some new ones.
Conquering the fear of becoming a business that’s different.
Get extended show notes and links here: The Keys to Transformational Branding
Host: Jay Ehret of The Marketing SpotGuest: Eric Brown of The Urbane Wa...2010-08-1824 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 61 - The Social Media Marketing FormulaAuthor and business instructor Stephen Woessner talks about using social media marketing to increase conversion sales rates of online products with host Jay Ehret
Real results from social media marketing are difficult to quantify. Can you actually generate sales through social media marketing? There's one man who believes he can, and for good reason: he's done it. Through research, practical application, and trial and error, he's come up with a formula of sorts. Meet Stephen Woessner of the University of Wisconsin La Crosse and author of the soon to be published book: Increase Online Sales Through Viral Social Marketing.
Woessner...2010-08-0225 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 60 - The Essential Small Business Marketing Reading List6 guests, including 5 best-selling authors in this special episode of Power to the Small Business.
In five years you will be the same person you are today, except for the books that you read and the people you meet. In this special episode of Power to the Small Business, I present my small business marketing essential reading list, and will features five of the authors of books on that list.
Guests on this episode:
Jack Trout - Co-author of Positioning: The Battle for Your Mind
T. Scott Gross - Author of Microbranding: Build a Powerful Personal Brand and Beat Your Competition
...2010-07-2241 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 59 - Marketers Roundtable 6: A discussion of current marketing issues.Marketers talking shop and discussing current marketing issues. Marketers Jay Miletsky, Rich Becker, C.B. Whittemore and Jay Ehret sit down at the Marketers Roundtable to decide the future of marketing!
Topics include:
Marketers giving advice on social media. Are they dealing in reality?
What is the best way to manage and measure the marketing mix? Can it be done?
How do you blend online and offline marketing?
Do companies really want to be different, or are they just trying to be better?
Marketers Roundtable Guests:
Jay Miletsky, CEO at Mango Marketing in New York
Rich Becker, President of Copywrite...2010-07-0634 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 58: Instinct and Remarkable Customer Experience CreationAuthor and customer experience consultant Shaun Smith joins host Jay Ehret as they discuss the power of instinct in creating remarkable customer experiences. Smith shares advice and practical examples from his book See Feel Think Do.
Click the play button below to listen. Complete show notes are available at this link: Using Your Instinct to Create a Remarkable Customer Experience2010-06-2129 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 57 - Getting Seen with Online VideoOnline video expert and author Steve Garfield joins host Jay Ehret to reveal some of his online video secrets.
Garfield has written a book called Get Seen: Online Video Secrets to Building Your Business. In this episode, you will get tips on cameras, audio, lighting, editing, uploading to YouTube, and more.
For complete show notes and links from the episode, see Getting Seen with Online Video2010-06-1735 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingCultivate the Customer - Episode 56Host Jay Ehret discusses ideas and tips to spark word of mouth by making your customer better.Cultivate the Customer - Growing the customer by making the customer better. Developing them and improving them...for free
The Objective: Stimulating word of mouth and enlisting customer evangelists who recommend your business, even if they've never purchased from you.
In this episode, host Jay Ehret, small business marketing coach, tells how to decide what you can offer the customer that will make them better, then gives you tips to put the cultivation into usable form. Finally Jay will brainstorm ideas and give...2010-06-0817 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 55 - The Legal Side of MarketingBusiness-law attorney Danny Bronski discusses trademarks, copyright law and intellectual property.
Dive into the murky waters of the legal side of marketing it this episode of Power to the Small Business. Host Jay Ehret speaks with Seattle attorney Danny Bronski. The discussion includes:
What should you trademark?
What is your obligation with a trademark?
What protection does a trademark provide?
Also
What should you copyright?
What are the differences between copyright and trademark?
What are the legal costs involved.
For complete show notes and links on The Marketing Spot Blog, see: The Legal Side of Marketing
Check out Jay Ehret's...2010-05-1026 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 54 - Local Search Engine Optimization ClinicSEO expert Glenn Gabe joins host Jay Ehret for a case study of Kati's Kupcakes in Moorestown NJ. How a local SEO project improved the bottom line. Business owner Kati Angelini also joins the panel.
You can get a lot of advice and theory about local search engine optimization, but how about real proof? In this episode of Power to the Small Business we examine a real Local SEO project and how it impacted the bottom line. Glenn Gabe of G-Squared Interactive had a contest to help a local business with search engine optimization. Kati Angelini of Kati's Kupcakes in M...2010-04-2531 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 53 - Marketers RoundTable 5: Discussion of Current Marketing Issues4 Marketers discussing today's important marketing issues including integration, messaging in social media, leveraging your brand, and listening to customers.
Guests: Bill Schley – David ID Denise Lee Yohn - Brand as Business Harry Hoover - My Creative Team Jay Ehret - The Marketing Spot (Podcast Host)
For complete show notes, including quotes and links, see The Marketing Spot Blog2010-04-1133 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 52 - Filling in Your Brand GapConversation with best-selling author, Marty Neumeier on branding and differentiation. Neumeier is the author of three books: The Brand Gap, Zag, and The Designful Company. In this episode of Power to the Small Business we discuss how to find that radical differentiation within your business that gives customers a gut feeling about you. When you can do that, you have filled in your brand gap.
Link to Show Notes: http://budurl.com/khbu
Guest: Marty Neumeier - Director of Transformation at Liquid Agency
Host: Jay Ehret - Chief Officer of Awesomeness at The Marketing Spot2010-03-2826 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 51 - How to Start Crawling With Mobile MarketingGary Schwartz of Impact Mobile joins host Jay Ehret to discuss how local, small businesses can get started with mobile marketing using a "crawl strategy."
Learn how to use short codes and a simple SMS (text messaging) campaign to engage the mobile consumer and build an interactive relationship with customers.
You will also get information on mobile commerce and how to merge mobile marketing and traditional advertising. Plus get information on Mobile University 101, an affordable one-day event in Chicago on April 28th.
Complete show notes and links can be found on Jay Ehret's The Marketing Spot Blog: http://budurl.com...2010-03-1424 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 50 - Local Search: The Game is ChangingLocal search expert Mike Ramsey of Nifty Marketing joins host Jay Ehret to discuss how local businesses get found on search engines and what the business can do to influence their position in the Google local "7-Pack." The discussion brings a few surprises and questions.
1. Are Google search engine results no longer unbiased?
2. How does Google determine which businesses get into the 7-pack?
3. What's the role of websites and blogs in local search results?
For complete show notes and links on The Marketing Spot Blog: http://budurl.com/pv38
Jay Ehret's website is: http://www.TheMarketingSpot.com
Mike Ramsey's website...2010-02-2834 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 49 - Marketers Roundtable 4: Discussion of Current Marketing IssuesPower to the Small Business: The Internet Show About Small Business Marketing
Topics: Google Buzz, Trending Topics, Trust Deficits, The Most-Normal-People Rule
Guests:
Jason Falls - Social Media ExplorerGeno Church - Brains on FireMark Roberge - Hubspot
Host: Jay Ehret - The Marketing Spot
Four marketers sit down at the Marketers Roundtable and discuss current marketing issues and how they apply to small business. Get complete show notes, including quotes and links, here: http://budurl.com/MRT4Pod2010-02-1538 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 48 Debunking Word-of-Mouth BunkGuests John Moore and Paul Williams and host Jay Ehret tackle the nonsense surrounding word of mouth, social media and creating conversations about your business.
Creating word of mouth doesn't just happen online through social media, it also happens offline. In fact, more often than online. In this episode of Power to the Small Business we discuss what word of mouth really is, the purpose of word of mouth, the role of social media, and how to create conversation about your business that leads to transactions.
Get complete show notes on The Marketing Spot Blog: http://budurl.com/DeBunk
Power...2010-01-3128 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 47 - Out With the Old, In With the NewThe Best Podcast Episodes of 2009
2010 is the Year of Awesomeness, let's not forget what we learned in 2009. Here are some 2009's best moments from the 10 most popular episodes of Power to the Small Business. Some of the biggest names in marketing were guests on the show, dispensing great marketing advice like,
MARKETING THAT RESONATES - Drew McLellan
COMMON SENSE IN MARKETING - Laura Ries
THE DIFFERENCE BETWEEN BRANDING AND MARKETING - Megan Duckett
LEADERSHIP AND MARKETING - Steve McKee
BUILDING A SALES ORGANIZATION - Tom Hopkins
EMPLOYEES AND CUSTOMER SERVICE - Ari Weinzweig
KNOWING THE GOLDEN RULE - Jason Jennings
...2010-01-1730 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 46 - Branding Reality CheckupCheck the health of your brand in this branding reality check-up with Jay Ehret and tagline specialist Jim Morris (a.k.a. Tagline Jim)
This branding reality check up helps you analyze how your business is doing in three core branding functions: Branding Foundation, Brand Identity, Brand Integration. If you find your brand is not healthy, register for the free branding webinar on January 20th: Branding U - Revive, Refresh, Revitalize your brand for 2010: Webinar Registration
Also, get information on Jay's full day webinar: Building an Awesome Brand, to be presented in Dallas on April 23rd at Optimization Summit 2010. Get...2009-12-1835 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 45 - Marketers Roundtable Discussion of Current Marketing IssuesWill the social media bubble burst? What's the real value of inbound marketing? What's the effect of price advertising? Should you be pitching journalists?
Marketers at the Roundtable:
Spike Jones of Brains on Fire
Jay Ehret of The Marketing Spot (host & moderator)
Chris Wilson of Fresh Peel
Joan Stewart the Publicity Hound
Get complete show notes on The Marketing Spot blog: http://bizy.be/stOEe
SPECIAL ANNOUNCEMENT: Coming to The Marketing Spot Blog in January, "Building a Better Brand" series of articles and webinar. Be sure to subscribe to the blog to receive details: Receive The Marketing Spot by Email o...2009-12-0835 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 44 - What's the Secret to a World-Class Customer Experience?Featuring customer experience expert John DiJulius and host Jay Ehret. DiJulius is author of the book: What's the Secret to Providing a World-Class Customer Experience. Discussion about the customer satisfaction crisis and how your business can provide a world-class customer experience.John DiJulius is hired by some of the top companies in the world to help them provide one-of-a-kind customer experiences. Companies such as: The Ritz Carlton, Lexus and Panera Bread. But John is also an entrepreneur. He founded John Robert's Spa, one of the top 20 salons in America. In this episode of Power to the Small Business, DiJulius discusses...2009-11-2936 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 42 - (Bonus Episode) Marketing Plans: Their importance and construction.My recent appearance on Fred Castaneda's Finance 4 Startups & Struggling Entrepreneur podcast. We discuss the importance of having a marketing plan and how it's constructed using the four essential spots of small business marketing: Branding, Experience, Conversation, and Promotion.
Struggling Entrepreneur Podcast: http://www.strugglingentrepreneur.com/
Finance 4 Startups: http://finance4startups.com/2009-11-0846 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 43 - (Bonus Episode) The Strategic Incubator: What to get out of conferences and conventions,My recent appearance on Matthew Ray Scott's The Stategic Incubator show. We discuss my take-aways from the BlogWorld and New Media Expo, SXSW what to get out of conferences and conventions.
The Strategic Incubator Podcast: http://strategicincubator.com/updates2009-10-3029 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 41 - Marketers RoundTable 2: A marketers discussion of current marketing issues.Guests: Al Lautenslager - Author of Guerilla Marketing in 30 Days, Stephen Denny - President of Denny Marketing and author of the Note to CMO blog, Connie Reece - Chief Community Officer of New Media Lab and blogger at Every Dot Connects. Host: Jay Ehret - Chief Officer of Awesomeness at The Marketing Spot and author of The Marketing Spot blog.
Topics discussed:
Marketing Plan, their importance, purpose and direction
Social Media Strategy and the mantra of "Listen First."
The effectiveness of social media marketing
The Marketing of books by authors and publishers.
Complete show notes, including links and quotes, can...2009-10-3034 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 40 - Tom Hopkins Discusses the Sales-Marketing Mix for Small BusinessTom Hopkins joins Jay Ehret to discuss how sales and marketing work together in the small business. Hopkins is recognized as the world’s leading authority on selling techniques and salesmanship. He is author of the best-selling classic: How to Master the Art of Selling.
Sales and marketing must work together in every organization, no matter what size. Tom gives some perspective and advice on how that can work in your business. He also addresses the sales profession and the myth of the natural born salesperson. His message is that anyone can, and must, sell.
Complete Show notes can be fo...2009-10-2125 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 39 - From the Trenches: An Entrepreneur's View of MarketingMegan Duckett has a great perspective on marketing, but she's not a marketer, at least not professionally. Megan is an entrepreneur and she owns a pretty cool small business called Sew What that makes custom theatrical curtains. She was recently the winner of the Dell Small Business Excellence Award and has some really sensible thoughts about marketing. Take a listen as host Jay Ehret discusses marketing with Sew What owner, Megan Duckett
Complete show notes are available on The Marketing Spot Blog: http://bizy.be/fRsf92009-09-2923 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 38 - Building, Protecting, Destroying Your Online BrandSimon Salt of IncSlingers joins Jay Ehret to discuss strategy and tactics for your online brand. How do you build an online brand, protect one that already exists, and prevent damage to your online brand?
Complete show notes, including links, can be found on The Marketing Spot Blog: http://bizy.be/eZBCQ
Subscribe to The Marketing Spot in iTunes: http://bizy.be/ZgRdM2009-09-1824 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 37 - Marketers' RoundTable #1Impact of economic uncertainty on marketing, spam and social media, customer service is the new marketing, social media blindness.
Four marketers sit down at the Marketers' RoundTable to discuss important small business marketing issues. Guests are Paula Pollack of the Pollack Marketing Group in San Francisco, Steve McKee of McKee Wallwork Cleveland in Albuquerque, Esteban Kolsky of ThinkJar, and Jay Ehret of The Marketing Spot
Show notes & links: http://budurl.com/MRT12009-09-0734 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 36 - Mitch Joel & Six Pixels of SeparationMitch Joel discusses digital marketing and his new book, Six Pixels of Separation. Joel says that everyone is connected, so connect your business to everyone. In the book he makes the case why your company should be marketing online and why it's not too late to start now.
Mitch Joel joins host Jay Ehret to talk marketing in the world of new media, while not forgetting the traditional ways. Complete show notes and links are available on The Marketing Spot Blog at this link: http://budurl.com/6PixelsPod
Press the little play button in the lower left-hand corner or subscribe...2009-08-2828 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 35 - SEO: The Basics of Search Engine OptimizationGuest: Sri Nagubandi. Basic search engine tactics to improve results in organic and local search: he Fundamentals of SEO, Most important on-site elements for SEO, Getting started with SEO for your website, Local Search. Plus advice on analytics, WordPress and content creation. See complete show notes http://budurl.com/BasicSEO
To get started listening, click the little, tiny, itty bitty green play button in the lower left hand corner or do it from this link: http://budurl.com/BasicSEO
Remember to subscribe in iTunes and let the show come to you!2009-08-1525 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 34 - The Experience Economy: 10 Years LaterOn the 10th anniversary of The Experience Economy, authors Joe Pine and Jim Gilmore analyze the state of the customer experience in today's economy. They share tips on how small businesses can stop being a commodity and charge premium prices by participating in the experience economy.
For complete show notes and links: http://budurl.com/ExpEco2009-08-0531 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 33 - Local Marketing Strategies & TacticsA lively discussion on what local businesses can do to market more effectively. Local marketing specialist Bob Lauck and host Jay Ehret discuss 5 areas of focus for small businesses. You can see show notes and links on The Marketing Spot blog: http://budurl.com/localmkt2009-07-2723 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 32 - Personal Branding with Peter MontoyaPersonal branding is not right for all businesses. But it is very appropriate for businesses when the personality is the center figure.
In this episode of Power to the Small Business, Peter Montoya joins Jay Ehret to discuss personal branding:
1. What is personal branding?
2. What are the steps to building a personal brand?
3. What tools do you need to build a personal brand identity.
Complete show notes and show links are available on The Marketing Spot Blog: http://budurl.com/PerBranding2009-07-1922 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 31 - Baking, Making, Faking Word of MouthWord of mouth may be the most powerful form of marketing for your small business. But it's becoming the forgotten marketing discipline because of the attention being focused on the sexy social media tools. In this episode Jay Ehret hosts Word of Mouth Enthusiast John Moore as they discuss John's recipe for sparking conversation for your business. John shares practical examples, timely advice and startling statistics. Get the links and complete shownotes on The Marketing Spot Blog: http://budurl.com/WOMpodcast2009-07-0626 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 30: Wasting Time on Social MediaAre you wasting your time on social media? Facebook and Twitter are all the rage, but are they really viable marketing tools? Bryan Person, social media evangelist for Live World discusses the best use of your social media time with host, Jay Ehret.
The time you have to spend on marketing is limited. You must choose wisely and that means choosing the right social media channel for you. In this episode of Power to the Small Business, Jay Ehret and Bryan Person discuss how to avoid wasting time on social media marketing.
Get complete show notes on The Marketing Spot...2009-06-2728 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 29 - Email Marketing for Small Business.It's time to take the mystery out of email marketing because it just might be the most cost-efficient marketing tool for small businesses. For this episode of Power to the Small Business, we've assembled a panel email marketing experts. They will share their advice on email marketing best practices.
* How to get started.
* How to collect email addresses.
* What to say in your email.
* What service to use.
This podcast is a panel format with three excellent email specialists sitting on the panel: Stephanie Miller of ReturnPath.net, Julie Niehoff of Constant Contact, and Chad White of Smith-Harmon.com
You...2009-05-0631 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 28 - Hit the Ground Running: Jason Jennings' Rules for New EntrepreneursCongratulations! You're a new entrepreneur. Now what? Best-selling author Jason Jennings says you should get after it, Hit the Ground Running. Jennings has written four books for entrepreneurs. His latest, Hit the Ground Running gleans the battle strategies of 10 of America's top CEO's.
In Episode 28 of Power to the Small Business, Jennings gives three rules for new entrepreneurs. It's not about tactics, it's about strategy. See complete show notes and links on the blog: http://budurl.com/RulesforNew2009-04-2226 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 27 - Create Your Own World Wide RaveIn the online world, Internet riches are often talked about, but rarely achieved. The conventional wisdom is to tell your story and to tell it loudly. Websites and social media channels are filled with gurus, experts and blowhards trumpeting their own greatness. And that tactic fails miserably. So what's a business to do?
Best-selling author David Meerman Scott says people get it backwards. Rather than raving about yourself online, create a World Wide Rave. The most powerful way to get your story out there is to let people tell your story for you. If you people are going to talk...2009-04-1028 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 26 - The State of Small Business Marketing: It's not what you think it is.Small businesses are marketing in a great period of transition between the old traditional media, and the so-called "new media." Do the traditional platforms still work? Or are TV, radio, newspaper and outdoor dead? Then there are the social media evangelists trumpeting its magic marketing curative powers. The result is confusion.
In this episode of Power to the Small Business, I talk to four small business marketing practitioners about the state of small business marketing. Where are we today and what does the future hold? You may find some of their answers surprising.
Complete show notes for this episode are...2009-04-0227 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 25 - Laura Ries: War for Your Marketing MindSmall business owners often play a dual role of both marketer and manager. That can rip your marketing mind in half. Left-brain management thinking is at odds with right-brain marketing thinking. Best-selling author Laura Ries says to be a good entrepreneur you need to be a right-brainer.
In their new book: War in the Boardroom, Laura and her father Al Ries tell you how to win this war and revive your marketing program. In this episode, Laura Ries says that "The key to success for any entrepreneur is going to be marketing." You have to understand these forces that bog...2009-03-0229 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingZingerman's And The Customer Experience Episode #24The neat thing about delivering a remarkable customer experience is that it can be the foundation of a strong brand. Or a community of brands. Unless you live in Ann Arbor, Michigan, one of the best experiences you've never had is from a community of businesses you've never heard of: Zingerman's
Zingerman's Deli is a featured company in Bo Burlingham's Small Giants: Companies That Choose to Be Great Instead of Big. Co-founders Ari Weinzweig and Paul Saginaw have grown a community of businesses in Ann Arbor founded on the mission of delivering a great experience. That community is now nine...2009-02-2019 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingStarting a Social Media Program - Episode 23The social media evangelists are preaching: "Social media is the way, the truth, the light!" But is it right for your business? And if it is, how do you get started?
Guest expert David Berkowitz is Director of Emerging Media & Client Strategy for 360i, a social media marketing company based in New York. In this episode of Power to the Small Business, David explains how get a social media program started and how to analyze whether or not a particular channel is for you. David says that while most of these tools are free, the time commitment can be enormous.
...2009-01-2924 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingThe Basics of Marketing: What are web analytics?Your website traffic should not be a mystery. There are tools to help you track and analyze website traffic. Those tools are called web analytics.
Tina Bean is Sales & Marketing for VisiStat, a real time website visitor tracking service. In this episode of Power to the Small Business, Tina Bean explains what web analytics are and what they can do for your small business website. Tina says that, "everyone with a website needs web analytics."
Get complete show notes on The Marketing Spot blog:
http://themarketingspot.blogspot.com/2009/01/marketing-basics-web-analytics.html2009-01-2023 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingDesigning Brand Idenity - Episode 21How do you solve the branding puzzle, especially if you're an existing business? Your brand is your company's most important asset, so you need to do it right.
Alina Wheeler is the author of Designing Brand Identity, now in it's second edition. In this episode of Power to the Small Business, Alina Wheeler gives us four simple questions to answer. Answering those four questions is the start to designing your brand identity.
Show notes and links are posted on The Marketing Spot Blog: TheMarketingSpot.blogspot.com2008-12-2323 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 20 - Mobile Marketing SimplifiedMobile marketing was supposed to be hot in 2008. What happened? We're not really much closer to using mobile tools on a local level than we were when the year began. Part of the reason is that it's somewhat of an unknown for small businesses. Some of the big questions are "What is it? How can I use it? How do I get started."
In this episode of Power to the Small Business, Kim Dushinski answers those questions and simplifies mobile in to something more understandable. Kim is the author of The Mobile Marketing Handbook. and her company is Mobile Marketing...2008-12-1323 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 19 - Social Media Marketing for Small BusinessCan social media be used as a marketing tool for your business? Many social media evangelists say yes. That may not be necessarily so for the small business. The first challenge is to navigate the confusing social media landscape. The second challenge is to figure out how to use social media.
In this episode of Power to the Small Business, Dave Evans helps fit all the pieces together of this marketing puzzle. Dave is a social media consultant with Digital Voodoo in Austin, Texas and the author of Social Media Marketing: An Hour a Day. Dave says that social media...2008-11-0919 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 18 - Going Viral LocallyViral marketing gets too much credit. Slap together a hilarious video, slap it on YouTube and then people all over the world will rush to see it. Problem is, that very rarely leads to quantifiable business. And that type of viral marketing is practically useless to a local small business.
JD Hinton writes songs, is a performer, and he lives in Central Texas. Last month he hosted an amazing event that he simply refers to as a wine concert. But it was much more. It was actually a jazzy, bluesy, eclectic event. The event sold out in four days and...2008-10-2419 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 17: Word of Mouth Tips from Jackie HubaWord of mouth is often called the most powerful form of advertising. But the concept perplexes many small businesses. What is it? How does it work? Can it be controlled?
In this episode of Power to the Small Business, word-of-mouth expert Jackie Huba provides some answers to those questions. Jackie is the author (with Ben McConnell) of Creating Customer Evangelists and Citizen Marketers. She believes that customer evangelism should be a primary concern of your business. Huba advises that you build word of mouth in to the DNA of everything you do in business.
See complete show notes on the...2008-09-2523 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 16 Mobile Search: This is not your father's search.Guest: Michael Dowd - Outrider.com
Is the search engine world already changing? Just as Google establishes itself as the monster of search, will it now have to conquer a new frontier? There are two different worlds of search: the PC and the mobile search space. While they may have similarities, they are not exactly the same. Listen to the podcast as Michael educates us on what you need to know about search in the coming mobile revolution.
Different ads and different organic search results show up in your mobile browser when you search. Meaning you can search a term...2008-08-0521 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 15 - Is your website prepared for the mobile revolution?On this episode of Power to the Small Business, we welcome Holly Kolman. Holly is passionate about the coming mobile revolution. She tracks it, writes about it, and advises on it on her blog: Mobienthusiast. Are you prepared for the coming mobile revolution? You should prepare because it gets closer with each passing month and each new iPhone sold. The good news is you can prepare rather easily and Holly's going to tell us how.
What you are getting in this episode is short, concise, and yet so important to reaching your customers in the future. There are very few...2008-07-2124 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 14 - A Great Tagline is the Best Brand Communication ToolOn this episode of Power to the Small Business, we welcome Jim Morris. Jim creates compelling, evocative advertising. He also writes a weekly column for the Advertising for Peanuts blog. His specialty is creating taglines. His most famous tagline is for Flintstones Children's Vitamins: We Are Flintstones Kids, Ten Million Strong . . . And Growing. Jim has created taglines for both large and small companies.
I asked Jim about the importance of having a tagline. He believes that a good tagline is the single-most powerful, condensed, compact expression of your brand that you can have. Taglines are show their value when you...2008-07-0728 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 13 This Is How You Build A CommunityOne of the most pervasive, misused marketing techniques is building artificial communities. That's because many online businesses fancy themselves the next Facebook, Twitter, or the early years of AOL. What results is a steady stream of friend requests to a constant deluge of new web communities. It's really impossible to keep up. And it's not very effective.
The new wave of community builders doesn't really understand what building a community is all about. Marketers don't help by presenting community as the magic marketing tool. But good news; we found two local business owners that have built successful communities. These communities...2008-06-1931 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 12 - reExperience Starbucks: What's Up Howard?Howard Schultz rode in on his white horse in January to reclaim his throne as CEO of Starbucks. It wasn't just the media anointing Schultz, Howard put himself front and center and promised to return Starbucks to its glory. In his first Transformation Agenda Communication, Schultz listed as one of his priorities:
"Re-igniting our emotional attachment with our customers by restoring the connection our customers have with you, our coffee, our brand, and our stores."
The fact that Schultz called his communication a "Transformation Agenda" hinted of big things to come. Naturally, most people expected a transformation, including me. We...2008-05-2924 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode #11: Visual Thinking With Dan RoamDan Roam, Author of The Back of the Napkin
How much would you pay to become creative and innovative? You may only need to pay $16.47. That's the Amazon price of Dan Roam's new book: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Roam contends that any problem can be solved with what he calls "visual thinking," a simple system of drawing.
Don't like your drawing ability? That's ok, because Roam says it's not artistic ability that matters. It's time to open your mind to new possibilities and opportunities with visual thinking.2008-05-0926 min