Shows
Revenue RewiredEp 21: Tribal Knowledge Is Killing Your RevenueWhat happens when your best rep leaves and takes your revenue with them? If your systems live in someone's head, you don't have a business, you have a bottleneck. In this episode, we break down why tribal knowledge kills scale and what to do instead.In this episode, you’ll learn:Why verbal SOPs are costing you dealsThe simple documentation mindset shift that scales revenueHow to fix inconsistency across sales, marketing, and onboardingA free tool that turns your best rep’s brain into a playbookYour revenue depends on repeatable execution, this episode gives you the system to s...2025-07-2432 minRevenue RewiredEp 20: The Real Reason Your AI Rollout is FailingMost companies don’t fail at AI because the tools are bad, they fail because their leadership never built a system that works.In this solo episode, Sarah breaks down five battle-tested steps to actually enable AI inside your business. No fluff, no hype—just what works when you’re serious about scale.In this episode, you’ll learn:Why AI adoption is a leadership problem, not a tech oneHow to build an AI policy that actually protects (and empowers) your teamThe culture play that made Sarah’s team AI-savvy without forcing itHow to get RO...2025-07-1713 minRevenue RewiredEp 19: What AI Reveals About Broken Revenue SystemsAI won’t fix your broken GTM system. It’ll just accelerate the chaos.This episode introduces the concept of Generative Engine Optimization. Prepping your sales, marketing, and ops systems to actually scale with AI. If your tools are disconnected and your data is messy, listen up before you launch another prompt.In this episode, you’ll learn:Why AI fails in most B2B GTM teamsWhat a generative-ready revenue system actually looks likeThe GEO framework for aligning your engine before automating itDon’t just g...2025-07-1032 minRevenue RewiredEp 18: The One KPI That Aligns Every Department—And Why You're Probably Ignoring ItSick of siloed planning that doesn’t translate to real growth We’ll show you how to anchor every department to the one metric that actually matters, revenue.In this episode, learn:Why most planning frameworks fail to drive business impactHow to audit your Quarterly planning for alignment gapsThe “One KPI” method to unify marketing, sales, and ops starting todayContact Us:Email: podcast@stringcaninteractive.comWebsite: www.stringcaninteractive.comReach out to the hosts on LinkedIn:Jay...2025-07-0329 minRevenue RewiredEp 17: Why the Middle 60% of Your Sales Team Holds the Key to GrowthYour top reps don’t need help. Your bottom reps won’t make it. The middle? That’s where growth lives.In this episode, we break down why the middle 60% of your sales team holds the key to consistent, scalable revenue, and how to coach, support, and motivate them the right way.In this episode, you’ll learn:How to identify your 20/60/20 performance splitCoaching models that actually move the middleCompensation and incentive strategies that workIgnore your middle reps, and you’ll never scale. Invest in...2025-06-2638 minRevenue RewiredEp 16: Is Your Marketing Team Driving Revenue, or Requests?Want real revenue growth? Stop treating marketing like a task team.In this episode, we unpack the hidden cost of short-term marketing motions—and how to rewire your team’s focus toward outcomes that actually move the needle.You’ll learn:How “busy marketing” is killing your funnelWhat real revenue ownership looks like for modern teamsThe mindset shift CROs need to unlock full-funnel performanceGrowth gets faster when marketing gets serious. Rewire what they own.Email: podcast@stringcaninteractive.comWebsite: www.string...2025-06-1928 minRevenue RewiredEp 15: Frankenstack: Why Your Tech Stack Isn't Driving RevenueIs your tech stack fueling your growth—or quietly draining it?Most companies don’t need more tools. They need to unlock the ones they already have. In this episode, we call out the hidden costs of tool sprawl and how a quarterly audit can save your budget, your team, and your revenue targets.In this episode, you’ll learn:Why more tech doesn’t equal more performanceHow to spot silent tech waste before it kills momentumHow quarterly audits and ownership assignments protect your margins2025-06-1227 minRevenue RewiredEp 14: Stop Scaling What’s BrokenIs growth your goal—or your biggest risk?You’ve got budget. You’ve got targets. The pressure to grow is real. But if your systems are already misfiring, scaling won’t fix them—it’ll make the cracks deeper.In this episode, we break down the most common reason growth efforts backfire: leaders scaling broken systems. Before you hire, spend, or launch—pause. Audit your funnel. And fix what’s already slowing you down.In this episode, you’ll learn:3 signs you’re scaling chaos instead of alignmentHow to run a pre-sca...2025-06-0531 minRevenue RewiredEp 13: The Claw Machine Fallacy: Why More Leads Don't Equal More RevenueRemember the arcade and the claw machine? You spend a fortune trying to grab that one perfect prize, but all you get is a limp plastic keychain—or worse, nothing at all. That’s what most lead gen feels like today.This episode reframes an old-school lead gen metaphor: marketing isn’t a vending machine—it’s more like a claw machine: flashy, exciting, and tempting, but only effective when you play it with precision.In this episode, you’ll learn:Why chasing lead volume leads to wasted spend and pipeline noiseWhat actua...2025-05-2931 minRevenue RewiredEp 12: The Ghost Handoff: Your Most Expensive Sales LeakHandoffs are where good deals go to die. In this episode, Sarah and Jay unpack the “ghost handoff”—the invisible pipeline killer between marketing, sales, and ops. They’ll show you how to spot it, stop it, and finally build accountability across your GTM. If you’re a CRO, CMO, or Sales Exec tired of chasing leads that vanish mid-funnel, this one’s for you. Website: www.stringcaninteractive.comEmail: podcast@stringcaninteractive.com 2025-05-2232 minRevenue RewiredEp 11: Finding Your Edge: How We Pivoted Into a Sales-First AgencyMost companies think they know what makes them different—until growth stalls, sales slows down, and leadership realizes the story isn’t landing.In this episode, Sarah and Jay go behind the scenes to share how StringCan went through that exact inflection point during COVID. When client work paused, we used the time to question everything: our messaging, our services, and who we were really built to serve.What came out of that? A complete transformation into a sales-first marketing agency—built around revenue alignment, real accountability, and strategy that actually helps close deals...2025-05-1534 minRevenue RewiredEp 10: The Accidental Marketer: Why No One Trains You for This RoleMarketing isn’t just about campaigns and conversions—it’s about understanding people. Whether it’s decoding customer behavior, aligning with sales, or proving value to leadership, today’s marketing leaders wear a dozen different hats at once.In this episode, Sarah and Jay dive into the human side of marketing leadership—why it’s one of the most diverse, cross-functional, and misunderstood roles in business today.We’re unpacking: 🧠 Why the best marketers think like psychologists, operators, and sales leaders—not just creatives 🎯 The balancing act between brand building, data, and business impact ...2025-05-0837 minRevenue RewiredEp 9: Your Brand is Your Reputation—And You’re Probably Getting It WrongBranding isn’t about logos and colors—it’s about reputation. And if your company’s reputation doesn’t match its messaging, no amount of marketing will save it. In this episode of Revenue Rewired, we break down how mid-market B2B marketing leaders can drive executive buy-in, align branding with business strategy, and build a reputation that fuels long-term revenue growth. If your brand feels like a marketing campaign rather than a business foundation, it’s time to rethink your approach.Email us: podcast@stringcaninteractive.comWebsite: www.stringcaninteractive.com2025-05-0129 minRevenue RewiredEp 8: The CMO Problem: Why Most Marketing Leaders FailMost companies hire a CMO expecting a quick marketing fix—but without the right structure, they’re set up to fail. Should you hire a CMO first or build your marketing team first? In this episode of Revenue Rewired, Jay and Sarah break down the chicken-or-egg problem of CMO timing, why most fail, and how to set them up for success. If you’ve gone through multiple CMOs or are considering hiring one, this episode will save you time, money, and frustration. Tune in for no-BS insights on when—and how—to bring in marketing leadership.Email us: podcast@stringcaninterac...2025-04-2433 minRevenue RewiredEp 7: Power Duo or Power Struggle: Mastering the Visionary-Integrator RelationshipWhy do so many Visionary CEOs hit a growth ceiling? In this episode of Revenue Rewired, Sarah shares how stepping into the Integrator role freed Jay, StringCan’s CEO, to focus on growing the business. Hear the behind-the-scenes story of their years-long power struggle, the inner thoughts Jay had in resisting hiring Sarah, the pivotal EOS quarterly with Scott Elser that changed everything, and how the right Visionary-Integrator partnership unlocks scalable growth for the mighty middle.Email us: podcast@stringcaninteractive.comWebsite: www.stringcaninteractive.com2025-04-1726 minRevenue RewiredEp 6: Marketing Without a Strategy is Like Driving BlindfoldedWinging it with marketing tactics is like driving blindfolded—you might move, but you won’t get where you want to go. In this episode, we cut through the noise and explain why random acts of marketing fail. Learn how aligning your efforts with clear objectives, knowing your audience, and building a strategic roadmap can drive measurable growth. No more guesswork—just smart, focused marketing that delivers results.Email us: podcast@stringcaninteractive.comWebsite: www.stringcaninteractive.com2025-04-1029 minRevenue RewiredEp 5: AI Past Present and Future for Business OwnersAI won’t fix bad marketing—it just makes bad strategies fail faster. In this episode of Revenue Rewired, hosts Sarah Shepard (COO) and Jay Feitlinger (CEO) cut through the AI hype and expose where businesses are going wrong. If you’re relying on AI to replace strategic thinking, you’re setting yourself up for generic content and misaligned messaging. Instead, learn how AI can enhance human expertise, not replace it—so you get real results, not just automation for automation’s sake.Email us: podcast@stringcaninteractive.comWebsite: www.stringcaninteractive.com2025-04-0340 minRevenue RewiredEp 4: Why EOS Without a Marketing Plan Is Setting Your Business Up to FailMost EOS-run businesses excel at operations, finance, and leadership—but when it comes to marketing, things fall apart. Without a strategic marketing plan tied to your EOS framework, your growth stalls, resources get wasted, and departments fall out of sync. In this episode, Jay and Sarah;break down why marketing must have a seat at the EOS tablehow leadership can align marketing with business goalsand the key steps to building a marketing strategy that fuels real growth. Don’t let your EOS efforts go to waste—tune in to get your marketing on track!2025-03-2734 minRevenue RewiredEp 3: Stop Burning Your Marketing Budget; 3 Common Money Wasters and How to Fix ThemAre you unknowingly setting your marketing dollars on fire? Too many CEOs fall into the trap of overspending on tactics that don’t deliver results. In this episode, Jay and Sarah reveal the 3 biggest marketing money pits they see mid-market businesses fall into and share actionable solutions to stop wasting money. You’ll learn: Why chasing “shiny object” tactics like trendy ads or influencers derails your results—and how to tie tactics to strategy instead. How to align sales and marketing teams to ensure the leads you generate convert into revenue. Why neglecting your current customers costs you more than...2025-03-2029 minRevenue RewiredEp 2: 7 Brutally Honest Marketing Tips Your Competitors Don’t Want You to KnowAre your marketing efforts falling flat? In this no-nonsense episode, Jay and Sarah reveal 7 brutally honest tips that will challenge how you think about marketing and uncover the secrets your competitors don’t want you to know. They address the most common mistakes CEOs make and provide actionable solutions to fix them. In this episode, you’ll discover: Why bad lead generation is costing you—and how to target the right audience. How to stop drowning in vanity metrics and focus on data that grows revenue. The truth about AI in marketing: When it works, and when it doesn’...2025-03-1353 minRevenue RewiredEp 1: How to Work With a Marketing AgencyIn this episode, Jay and Sarah dive deep into the frustrations CEOs face when working with marketing agencies and why so many partnerships fail. Drawing from years of experience, they debunk common misconceptions and share actionable strategies to turn these relationships into revenue-driving collaborations. You’ll learn: How to define your goals and KPIs before hiring an agency to ensure success. Why treating your agency as a partner—not a vendor—leads to better outcomes. The communication strategies that prevent ghosting, frustration, and wasted budgets. How to evaluate your agency’s performance and hold them accounta...2025-02-2524 min