Shows
Revenue RewiredEp 38: Why Are Businesses So Obsessed With RedditYou want your message to stand out. Your audience just wants quiet. And somewhere in between, your buyers stopped listening.In this episode, Jay and Sarah unpack why so many teams are chasing attention in oversaturated channels, and how platforms like Reddit are quietly becoming the new places where real conversations (and buying signals) happen. They talk about the shift from noise to nuance, the fatigue of LinkedIn spam, and how decision-weary audiences are forcing brands to get clearer, simpler, and more focused.In this episode, you’ll learn:Why buyers are retreating from cr...
2025-11-2029 minRevenue RewiredAI Ep 25: Why AI Can’t Play ChessEver wonder why ChatGPT, Perplexity or Claude fall apart playing chess? In this episode of Two-Minute AI Tips, Sarah shares what happened when she relied on Claude mid-game, and why language models will never match a real chess engine.In this episode, you’ll learn:Why LLMs can’t calculate with precisionThe difference between pattern-matching and strategic depthWhat this teaches us about trusting AI in high-stakes decisionsIf you’ve ever mistaken confidence for competence, this episode is your checkmate.Contact Us:Email: podcast@stringcaninteractive.comWebsite: www.string...
2025-11-1801 minRevenue RewiredEp 37: The Death of Gut Instinct (and Why You Need to Save It)We’ve been thinking a lot about how leadership has changed. We’re faster. Smarter. More data-driven than ever. And somehow, we’ve forgotten how to trust ourselves.In this solo episode, Sarah talks about what happens when we trade instinct for validation, when every decision needs a dashboard, a spreadsheet, or a prompt before we move. She’ll share why clarity and certainty aren’t the same thing, and how to rebuild the instinct that data can’t replicate.In this episode, you’ll learn:Why overreliance on AI is slowing decision-makingHow to separate clari...
2025-11-1320 minRevenue RewiredAI Ep 24: The Strongest AI Output Isn’t Written. It’s Chosen.Stop waiting for the perfect output. In this episode of Two-Minute AI Tips, Sarah explains why power users don’t rely on one response, they curate, compare, and remix. Because with AI, the real magic isn’t in the prompt. It’s in the pick.In this episode, you’ll learn:Why curation > creation in modern AI workflowsHow to prompt for options, not answersWhat high-leverage users do differently with every outputIf you’ve been disappointed by “meh” responses, this one’s your reframe.Contact Us:Email: podcast@stringcaninteractive.comWebsite: ww...
2025-11-1101 minRevenue RewiredEp 36: Test It or Lose It: Why Companies That Don’t Experiment Fall BehindYour roadmap is opinionated. Your pipeline is impatient. Your competitors are running experiments tonight.In this episode, Sarah and Jay explain why experimentation is the operating system of modern growth, not a marketing hobby. They deliver a ruthless, revenue-first playbook: how to pick hypotheses that map to pipeline, size tests so results actually mean something, force winners into the business, and use AI to surface ideas and speed analysis without sacrificing rigor.In this episode, you’ll learn: How to choose experiments that move revenue (not just clicks)A tight checklist to...
2025-11-0625 minRevenue RewiredAI Ep 23: AI Can’t Learn If You Keep Rewriting Its WorkAI isn’t getting better, because you’re not teaching it. In this episode of Two-Minute AI Tips, Sarah explains why silently fixing AI output stalls progress, and what leaders must do to turn rewrites into real improvement.In this episode, you’ll learn:Why quiet edits kill learning loopsHow to turn rewrites into retrainingThe habit shift that actually scales clarityIf you’re tired of AI “not getting it,” this episode shows you why, and how to fix it.Contact Us:Email: podcast@stringcaninteractive.comWebsite: www.stringcanint...
2025-11-0401 minRevenue RewiredEp 35: Why Strategy Feels SlowYou wanted results yesterday. Your boss wants more leads tomorrow. But your agency? They're asking you to slow down.In this episode, Jay and Sarah unpack why strategy feels slow, but is actually the fastest path to sustainable growth. From TikTok tree surgeons to Wile E. Coyote references, they break down why “just doing something” often backfires, and how external partners can help you see the real issues under the surface.In this episode, you’ll learn:Why fast execution often hides deeper problemsWhat strategic partners see that internal teams can’tHow to prioritize the righ...
2025-10-3025 minRevenue RewiredAI Ep 22: Data Is the Moat. AI Is the Drawbridge.Everyone’s talking about prompts. But the real power move? Structuring the data no one else has. In this episode of Two-Minute AI Tips, Sarah breaks down the winning combo of proprietary data and AI, and why infrastructure, not novelty, is your edge.In this episode, you’ll learn:Why generic models need unique data to create valueHow to think about your internal assets as leverageWhat teams with real AI maturity are doing differentlyIf you want a moat AI can actually defend, it starts with your data.Contact Us:
2025-10-2801 minRevenue RewiredEp 34: This One Thing Accelerates Biz DevYou’ve got a curious prospect. They like your work. They’re vibing with your team. But when you ask what they’re trying to achieve... crickets.In this episode, Jay and Sarah break down why the single most important thing in your sales process isn’t a deck, a demo, or a discount, it’s clarity.You’ll learn how they use one make-or-break question to qualify real opportunities, stop chasing vague leads, and get buyers to define success before a proposal ever hits their inbox.In this episode, you’ll learn:The #1 quest...
2025-10-2329 minRevenue RewiredAI Ep. 21: How to Tell When People Use AIAI writing is getting smoother, but not smarter. In this episode of Two-Minute AI Tips, Sarah breaks down the subtle clues that reveal when something was written by a model, not a human, and why removing too much “mess” makes your message fall flat.In this episode, you’ll learn:The telltale signs of AI-generated contentWhy perfection isn’t always persuasiveHow to bring your voice back into AI-assisted writingIf your writing feels too clean to connect, this one’s for you.Contact Us:Email...
2025-10-2101 minRevenue RewiredEp 33: What HubSpot Got Right About Sales (That Most Service Teams Miss)Everyone wants faster sales cycles.But what if that’s not the smartest move?In this episode, Sarah and Jay challenge the assumption that a shorter sales process is always better. Drawing on their own experience with HubSpot, and their journey refining StringCan’s intake, they explore the value of longer business development cycles that actually build trust, answer real questions, and set the foundation for stronger client partnerships.If long qualification cycles are critical in SaaS, why are service-based businesses skipping them, and then wondering why retention suffers?In this epis...
2025-10-1633 minRevenue RewiredAI Ep 20: How to Measure True AI ROIWhat if the best return from AI isn’t speed or cost savings, but confidence? In this episode of Two-Minute AI Tips, Sarah breaks down why internal trust and fluency with AI tools might be the most underrated ROI of all.In this episode, you’ll learn:Why AI confidence is a performance multiplierHow mindset shifts change results faster than toolsWhat to track if you actually want adoption to stickWant better output? Start by investing in belief.Contact Us:Email: podcast@stringcaninteractive.comWebsite: www.stri...
2025-10-1001 minRevenue RewiredEp 32: Revenue Rewired - The Book! “You don’t scale broken systems. You just scale the chaos.”For 15 years, we’ve worked with CEOs and CROs who thought more leads, bigger budgets, and extra headcount were the answer. But the truth is, their revenue system was leaking underneath.In this episode, Sarah and Jay break down the five silent leaks that are quietly taxing your growth, and why Revenue Rewired, their new book, is the playbook every executive needs to stop bleeding revenue and start scaling results.In this episode, you’ll learn:Why every leak is a hidden tax...
2025-10-0928 minRevenue RewiredAI Ep 19: AI Doesn’t Automate TrustCan AI write the email? Sure. But should it? In this episode of Two-Minute AI Tips, Sarah explains why automating your communication is not the same as earning trust, and how to draw the line between assistance and erosion.In this episode, you’ll learn:Where automation helps, and where it hurtsWhy trust can’t be outsourced to AIHow to protect the human moments that actually close dealsUse AI to support the relationship. Not replace it.Contact Us:Email: podcast@stringcaninteractive.comWebsite: www.stringcaninteractive.comReac...
2025-10-0701 minRevenue RewiredAI Ep 18: AI Fluency Will Become a Leadership PrerequisiteAI isn’t optional anymore, and neither is understanding how it works. In this episode of Two-Minute AI Tips, Sarah explains why AI fluency is quickly becoming a baseline requirement for high-performing leaders, and what happens if you don’t keep up.In this episode, you’ll learn:Why AI literacy will define the next generation of leadershipWhat “fluency” actually means in a business contextHow to close your knowledge gap, before it becomes a credibility gapIf you’re still delegating AI understanding to your team, this one’s for you.Contact Us:
2025-10-0301 minRevenue RewiredEp 31: The Bottleneck No One Wants to Confront: The OwnerYour team is capable. The strategy makes sense. But progress keeps stalling.Why?Because the bottleneck isn’t the system. It’s the person who built it.In this episode, Sarah Shepard and Jay Feitlinger pull back the curtain on the most common, and most uncomfortable, growth constraint in founder-led businesses: the owner.You’ll learn:Why your team is stuck waiting (and too afraid to say why)How “protecting the business” turns into hoarding decisionsWhat real delegation looks like when revenue is on the lineThe tactical moves that remove you from w...
2025-10-0234 minRevenue RewiredAI Ep 17: Why AI Isn’t Cutting CostsThink AI will slash your budgets? Think again. In this episode of Two-Minute AI Tips, Sarah breaks down the myth that AI reduces costs, and reveals what it’s really doing to your budget and team structure.In this episode, you’ll learn:Why AI shifts costs instead of eliminating themHow teams are evolving, not shrinking, in responseWhat mindset shift leaders need to unlock real AI ROIStop expecting savings. Start demanding smarter allocation. That’s where the edge is.Contact Us:Email: podcast@stringcaninteractive.com
2025-09-3001 minRevenue RewiredAI Ep 16: Read These Two AI Books TodayAI isn’t just a tech issue, it’s a leadership one. In this episode of Two-Minute AI Tips, Sarah shares two must-read books (The AI-Driven Leader and Digital Impact) that helped reshape how her team uses AI to drive real business value.In this episode, you’ll learn:Why AI is less about tools and more about decisionsHow trust, not tech, will define your brand’s successWhat small shifts we made at StringCan based on these two readsGrab these books, flip the lens inward, and start leading your AI rollout like it...
2025-09-2601 minRevenue RewiredEp 30: You’re Being Catfished by Your ForecastYour CRM says you have $2M in pipeline. Your bank account says otherwise.Most revenue leaders trust their CRM to make critical business decisions, hiring, forecasting, resource allocation. But garbage data creates garbage decisions, and most CRMs are full of garbage.In this episode, Jay Feitlinger and Sarah Shepard at StringCan Interactive reveal why your CRM is probably lying about your real pipeline health, and how bad data is quietly killing deals before you even know they exist.In this episode, you’ll learn:The 3 CRM lies that destroy accurate forecasting (and ho...
2025-09-2529 minRevenue RewiredAI Ep 15: AI Is Eating Our ProfitTraining on AI feels like it’s draining your time and money? You’re not alone. In this episode of Two-Minute AI Tips, Sarah unpacks the hidden cost of AI adoption, and why it’s worth every penny if you play the long game.In this episode, you’ll learn:Why AI is absorbing 10–20% of team timeWhat “real” AI learning looks like beyond toolsHow compounding effort leads to future returnsIf you’re wondering whether the time you’re spending on AI will ever pay off, this one’s for you.Contact Us...
2025-09-2301 minRevenue RewiredAI Ep 14: The Anatomy of a Perfect AI PromptEver feel like AI just “isn’t getting it”? It’s probably your prompt. In this episode of Two-Minute AI Tips, Sarah walks through exactly how to structure prompts that work, and what most people get wrong.In this episode, you’ll learn:Why AI isn’t intuitive—and never will beThe five must-haves of a high-performing promptHow to stop blaming the tool and start owning the outputThis one’s for anyone who’s ever yelled “That’s not what I meant!” at their screen.Contact Us:Email: podcast@stringcan...
2025-09-1901 minRevenue RewiredEp 29: Cold Email Isn't Dead, You're Just ImpatientYour sales team is doing everything they were taught. Twelve touches. Weekly check-ins. Constant follow-up. And yet? Your deals are dying on the vine. What if more follow-up isn’t helping, but actively hurting your close rate? In this episode, Sarah Shepard and Jay Feitlinger unpack the myth of persistence and show you why smart sales teams are doing less... and closing more.In this episode, you’ll learn:Why follow-up fatigue erodes trust and blocks dealsThe three most common follow-up mistakes that kill credibilityHow one client cut follow-ups by 60% and increased close ratesThe “value-first” framework to fix y...
2025-09-1828 minRevenue RewiredAI Ep 13: AI Isn’t a Skill—Using It IsAI won’t solve your clarity problem. In this episode of Two-Minute AI Tips, Sarah breaks down the real skill behind successful AI use: structure, direction, and knowing the tool’s limits.In this episode, you’ll learn:Why prompting is the real power skill in AI How to reduce friction for AI tools to improve outputThe hidden advantage of understanding model constraintsStop expecting magic. Start training like a strategist.Contact Us:Email: podcast@stringcaninteractive.comWebsite: www.stringcaninteractive.comReach...
2025-09-1601 minRevenue RewiredAI Ep 12: Common Sense and AIWhat happens when your team starts feeding sensitive data into AI models without a second thought? In this episode of Two-Minute AI Tips, Sarah calls out the real issue behind AI misuse, and why leadership, not just tech, needs an upgrade.In this episode, you’ll learn:Why lack of AI governance is a leadership failureThe common-sense test for what not to uploadHow to protect your business without slowing innovationIf you're trusting AI with your business but not giving your team clear rules, this one’s a must-listen.Contact Us:
2025-09-1201 minRevenue RewiredEp 28: This Hiring Mistake Costs $250K (Most CEOs Make It) (with Cailean Bailey)If you’re hiring fast but losing steam, and revenue, this episode is for you. Sarah sits down with Cailean Bailey to unpack why most revenue teams aren’t failing because of talent gaps. They’re failing because of bad systems, reactive hiring, and zero clarity on what success looks like. From headcount churn to founder guilt, Cailean brings a brutally honest take on why your next hire won’t save you, and what to fix instead.In this episode, you’ll learn:Why retention debt is a silent pipeline killerHow broken onboarding...
2025-09-1131 minRevenue RewiredAI Ep 11: AI Won’t Personalize Until You Get Serious About DataEveryone wants AI to deliver personalized customer experiences. But personalization doesn’t start with AI, it starts with data. In this episode of Two-Minute AI Tips, Sarah breaks down why your messy backend is the biggest blocker to smart front-end experiences.In this episode, you’ll learn:Why personalization starts with structured dataWhat teams get wrong about scaling relevanceHow to prep your systems to make AI actually sound humanIf you want AI to speak like it knows your customers, you have to show it who they are first.Contact Us:Em...
2025-09-0901 minRevenue RewiredAI Ep 10: Custom GPT DemystifiedThink building a custom GPT is overkill? Think again. In this episode of Two-Minute AI Tips, Sarah shares three ways her team uses custom GPTs to simplify brand alignment, streamline travel planning, and fuel book research.In this episode, you’ll learn:What makes a custom GPT actually useful How StringCan Interactive uses GPTs for real business (and life) tasks Why specificity beats complexity in AI designIf you want to get more from AI, start tailoring it to you.Contact Us:Email: podcast@stringcaninteractive.co...
2025-09-0502 minRevenue RewiredEp 27: Your Customer Onboarding is Killing Your Revenue GrowthYou spent months closing the deal, then handed them off to "onboarding" and wondered why they churned at renewal.Most companies think onboarding is about teaching people how to use their product. Wrong. Onboarding is about delivering the value you promised during the sales process - and most companies fail catastrophically.Sarah Shepard (COO) and Jay Feitlinger (CEO) from StringCan Interactive break down why your onboarding process is secretly destroying your revenue, even with happy customers who seem "successfully onboarded."In this episode, Sarah and Jay reveal:The onboarding metric that...
2025-09-0432 minRevenue RewiredAI Ep 9: The AI InternUsing AI can feel like babysitting a clueless intern, until you realize that’s the point. In this episode of Two-Minute AI Tips, Sarah shares why your frustration with AI is often a reflection of your own onboarding gaps. She breaks down what it really means to “train” a tool like ChatGPT and how treating it like an intern unlocks long-term ROI.In this episode, you’ll learn:Why most people misuse AI (and what that reveals)What “training” AI actually looks likeHow to shift from frustration to functional resultsIf you want your tools to work hard...
2025-09-0201 minRevenue RewiredAI Ep 8: How to Get Your Team to Actually Use AI, Without Forcing ItHow do you get your team to actually use AI tools? You make it fun. In this episode of Two-Minute AI Tips, Sarah shares the simple tactic she used to turn experimentation into a team sport, without heavy training, formal rules, or resistance.In this episode, you’ll learn:How to introduce AI without pressure or overwhelm Why playful competition drives faster adoption What StringCan's team learned after 6 months of lightweight, structured sharingIf you want more experimentation, start with less friction.Contact Us:Email: po...
2025-08-2901 minRevenue RewiredEp 26: Burned-Out Leaders. Misaligned Teams. Broken Revenue. (with Jane Cebrynski)When leaders are misaligned internally, their teams misfire externally. In this episode, Sports Life Coach and Chief Wellbeing Officer Jane Cebrynski breaks down how stress, burnout, and poor self-regulation at the top create downstream chaos, missed handoffs, poor messaging, low trust, and unpredictable revenue.In this episode, you’ll learn:How to treat leadership wellbeing as infrastructure, not indulgenceWhy breathwork, feedback loops, and team “trust drills” improve conversionHow to build a culture of calm urgency, where strategy actually gets executedThis one’s for every CRO and CEO carrying too much and leadi...
2025-08-2827 minRevenue RewiredAI Ep 7: No AI Policy, No Problem? Think Again.Think your business can get by without an AI policy? Think again. In this episode of Two-Minute AI Tips, Sarah shares why creating a policy isn’t just about risk, it’s about leadership clarity, team trust, and making innovation safe.In this episode, you’ll learn:Why your AI policy drives adoption, not just complianceHow setting standards unlocks smarter experimentation The unexpected external value of having a clear governance stanceIf your team’s hesitant to try AI, your policy might be the key to unlocking progress.Contact Us:Ema...
2025-08-2601 minRevenue RewiredAI Ep 6: My Team Refuses to Adopt AIStill wondering why your team won’t use the AI tools you rolled out? In this episode of Two-Minute AI Tips, Sarah unpacks the real reasons behind low adoption, and how to fix them without forcing it.In this episode, you’ll learn:Why AI resistance is often fear, not defiance How to uncover real blockers to adoption What leaders need to communicate for AI to stickIf your rollout stalled at the team level, this episode gives you the reset.Contact Us:Email: podcast@stringcaninteractive.comWe...
2025-08-2201 minRevenue RewiredEp 25: How to Optimize for AI Search EnginesAI is rewriting the rules of SEO. In this episode, Sarah and Jay break down what B2B teams need to know about Answer Engine Optimization and Generative Engine Optimization, and how to show up when your buyers are talking to AI instead of Google.In this episode, you’ll learn:Why clicks no longer equal visibilityWhat AI actually uses to cite and surface contentHow to build trust with language models, not just humansThe 4-part playbook for training AI to recommend youIf yo...
2025-08-2128 minRevenue RewiredAI Ep 5: AI in My Company, Where Do I Start?Think you’re not using AI yet? Think again. In this episode of Two-Minute AI Tips, Sarah explains how most businesses are already using AI without realizing it, and how to unlock easy wins by starting with tools you already have.In this episode, you’ll learn:Why you’ve probably already started with AI How to find AI features hiding in your current tech stackWhy starting with familiar tools makes adoption smootherIf you're overwhelmed by where to begin, this is your map.C...
2025-08-1901 minRevenue RewiredAI Ep 4: AI Tools Are Not Created EqualFrustrated with AI tools that look great but don’t deliver? You’re not alone. In this episode of Two-Minute AI Tips, Sarah unpacks why most AI platforms are just polished skins sitting on top of the same models—and how to evaluate what’s actually worth your time.In this episode, you’ll learn:Why most AI tools are built on the same few enginesHow to identify the tools that deliver real valueWhat to ask before adopting another “AI-powered” platformIf AI hasn’t worked for you yet, this episode wi...
2025-08-1501 minRevenue RewiredEp 24: How Revenue Happens (with Rob Nicoletti)Strategy isn’t your problem. Execution is.In this episode, Sarah sits down with Rob Nicoletti, author of How Revenue Happens and founder of HALO, to unpack why growth breaks down inside companies, and how executive teams can finally fix the misalignment between decisions, data, and delivery.In this episode, you’ll learn:Why awareness, relationships, and reputation are the real functions that drive revenueHow to diagnose misalignment across marketing, sales, and ops How HALO’s operating framework, and its AI partner LEO, help leaders scale performance without adding headcount...
2025-08-1438 minRevenue RewiredAI Ep 3: Are You Codependent on AI?If you can’t make a decision without asking ChatGPT, you might not be leveraging AI, you might be leaning on it. In this episode of Two-Minute AI Tips, Sarah breaks down the difference between support and dependence when it comes to AI usage.In this episode, you’ll learn:What AI codependency looks like in daily workflowsWhy overreliance weakens strategic clarityHow to reset your relationship with AI so it becomes a partner, not a crutchIf your AI habits are starting to replace your own instincts, this one’s for you.C...
2025-08-1201 minRevenue RewiredAI Ep. 2: AI Isn’t Another ToolStill looking for the “best” AI tool? You’re asking the wrong question. In this episode of Two-Minute AI Tips, Sarah explains why AI isn’t just another platform, it’s a new layer of thinking that underpins how work gets done.In this episode, you’ll learn:Why AI isn’t a tool—it’s a capabilityHow to reframe your approach to AI adoptionWhat leaders miss when they chase platforms instead of outcomesIf you’re still evaluating tools, it’s time to step back and rethink your entir...
2025-08-0801 minRevenue RewiredEp 23: The 8-Figure Funnel Habit No One Talks AboutMost marketing teams don’t have a strategy problem, they have a curiosity problem.In this episode, we unpack why lazy, shallow questions are breaking your sales alignment, and what to ask instead to unlock messaging that actually converts.In this episode, you’ll learn:How bad questions kill good campaignsThe questions your sales and CX teams wish marketing would askHow to stop guessing and start building content that closesBecause revenue doesn’t come from assumptions, it comes from insight.Contact Us:Email...
2025-08-0725 minRevenue RewiredAI Ep. 1: When AI Fails, It’s Usually Your FaultPlanning a trip with ChatGPT should’ve been simple, but it wasn’t. In this pilot episode of Two-Minute AI Tips, Sarah shares how a frustrating travel planning experience revealed something far more important than a bad itinerary: the assumptions we carry into every interaction with AI, and our teams.In this episode, you’ll learn:Why AI mistakes are often human clarity problemsHow to identify the gaps between what you say and what you expectWhat using AI reveals about your leadership styleIf you’ve ever been annoyed by AI’s “stupidit...
2025-08-0502 minRevenue RewiredEp 22: Who Owns Revenue? That’s the ProblemIf Everyone Owns Revenue, No One DoesSales says it’s their job. Marketing thinks they’re in charge. Ops gets stuck picking up the pieces. This episode uncovers the real reason your revenue machine is stalling, ownership confusion, and gives you the structure to fix it.In this episode, you’ll learn:How unclear ownership kills pipeline momentumThe 4 stages of the Ownership Ladder, and who should own whatWhat CROs can do this week to tighten accountability and increase conversionRevenue doesn’t scale through effort...
2025-07-3132 minRevenue RewiredEp 21: Tribal Knowledge Is Killing Your RevenueWhat happens when your best rep leaves and takes your revenue with them? If your systems live in someone's head, you don't have a business, you have a bottleneck. In this episode, we break down why tribal knowledge kills scale and what to do instead.In this episode, you’ll learn:Why verbal SOPs are costing you dealsThe simple documentation mindset shift that scales revenueHow to fix inconsistency across sales, marketing, and onboardingA free tool that turns your best rep’s brain into a playbookYour revenue depends on repeatable execution, this episode gives you the system to s...
2025-07-2432 minRevenue RewiredEp 20: The Real Reason Your AI Rollout is FailingMost companies don’t fail at AI because the tools are bad, they fail because their leadership never built a system that works.In this solo episode, Sarah breaks down five battle-tested steps to actually enable AI inside your business. No fluff, no hype—just what works when you’re serious about scale.In this episode, you’ll learn:Why AI adoption is a leadership problem, not a tech oneHow to build an AI policy that actually protects (and empowers) your teamThe culture play that made Sarah’s team AI-savvy without forcing itHow to get RO...
2025-07-1713 minRevenue RewiredEp 19: What AI Reveals About Broken Revenue SystemsAI won’t fix your broken GTM system. It’ll just accelerate the chaos.This episode introduces the concept of Generative Engine Optimization. Prepping your sales, marketing, and ops systems to actually scale with AI. If your tools are disconnected and your data is messy, listen up before you launch another prompt.In this episode, you’ll learn:Why AI fails in most B2B GTM teamsWhat a generative-ready revenue system actually looks likeThe GEO framework for aligning your engine before automating itDon’t just g...
2025-07-1032 minRevenue RewiredEp 18: The One KPI That Aligns Every Department—And Why You're Probably Ignoring ItSick of siloed planning that doesn’t translate to real growth We’ll show you how to anchor every department to the one metric that actually matters, revenue.In this episode, learn:Why most planning frameworks fail to drive business impactHow to audit your Quarterly planning for alignment gapsThe “One KPI” method to unify marketing, sales, and ops starting todayContact Us:Email: podcast@stringcaninteractive.comWebsite: www.stringcaninteractive.comReach out to the hosts on LinkedIn:Jay...
2025-07-0329 minRevenue RewiredEp 17: Why the Middle 60% of Your Sales Team Holds the Key to GrowthYour top reps don’t need help. Your bottom reps won’t make it. The middle? That’s where growth lives.In this episode, we break down why the middle 60% of your sales team holds the key to consistent, scalable revenue, and how to coach, support, and motivate them the right way.In this episode, you’ll learn:How to identify your 20/60/20 performance splitCoaching models that actually move the middleCompensation and incentive strategies that workIgnore your middle reps, and you’ll never scale. Invest in...
2025-06-2638 minRevenue RewiredEp 16: Is Your Marketing Team Driving Revenue, or Requests?Want real revenue growth? Stop treating marketing like a task team.In this episode, we unpack the hidden cost of short-term marketing motions—and how to rewire your team’s focus toward outcomes that actually move the needle.You’ll learn:How “busy marketing” is killing your funnelWhat real revenue ownership looks like for modern teamsThe mindset shift CROs need to unlock full-funnel performanceGrowth gets faster when marketing gets serious. Rewire what they own.Email: podcast@stringcaninteractive.comWebsite: www.string...
2025-06-1928 minRevenue RewiredEp 15: Frankenstack: Why Your Tech Stack Isn't Driving RevenueIs your tech stack fueling your growth—or quietly draining it?Most companies don’t need more tools. They need to unlock the ones they already have. In this episode, we call out the hidden costs of tool sprawl and how a quarterly audit can save your budget, your team, and your revenue targets.In this episode, you’ll learn:Why more tech doesn’t equal more performanceHow to spot silent tech waste before it kills momentumHow quarterly audits and ownership assignments protect your margins
2025-06-1227 minRevenue RewiredEp 14: Stop Scaling What’s BrokenIs growth your goal—or your biggest risk?You’ve got budget. You’ve got targets. The pressure to grow is real. But if your systems are already misfiring, scaling won’t fix them—it’ll make the cracks deeper.In this episode, we break down the most common reason growth efforts backfire: leaders scaling broken systems. Before you hire, spend, or launch—pause. Audit your funnel. And fix what’s already slowing you down.In this episode, you’ll learn:3 signs you’re scaling chaos instead of alignmentHow to run a pre-sca...
2025-06-0531 minRevenue RewiredEp 13: The Claw Machine Fallacy: Why More Leads Don't Equal More RevenueRemember the arcade and the claw machine? You spend a fortune trying to grab that one perfect prize, but all you get is a limp plastic keychain—or worse, nothing at all. That’s what most lead gen feels like today.This episode reframes an old-school lead gen metaphor: marketing isn’t a vending machine—it’s more like a claw machine: flashy, exciting, and tempting, but only effective when you play it with precision.In this episode, you’ll learn:Why chasing lead volume leads to wasted spend and pipeline noiseWhat actua...
2025-05-2931 minRevenue RewiredEp 12: The Ghost Handoff: Your Most Expensive Sales LeakHandoffs are where good deals go to die. In this episode, Sarah and Jay unpack the “ghost handoff”—the invisible pipeline killer between marketing, sales, and ops. They’ll show you how to spot it, stop it, and finally build accountability across your GTM. If you’re a CRO, CMO, or Sales Exec tired of chasing leads that vanish mid-funnel, this one’s for you. Website: www.stringcaninteractive.comEmail: podcast@stringcaninteractive.com
2025-05-2232 minRevenue RewiredEp 11: Finding Your Edge: How We Pivoted Into a Sales-First AgencyMost companies think they know what makes them different—until growth stalls, sales slows down, and leadership realizes the story isn’t landing.In this episode, Sarah and Jay go behind the scenes to share how StringCan went through that exact inflection point during COVID. When client work paused, we used the time to question everything: our messaging, our services, and who we were really built to serve.What came out of that? A complete transformation into a sales-first marketing agency—built around revenue alignment, real accountability, and strategy that actually helps close deals...
2025-05-1534 minRevenue RewiredEp 10: The Accidental Marketer: Why No One Trains You for This RoleMarketing isn’t just about campaigns and conversions—it’s about understanding people. Whether it’s decoding customer behavior, aligning with sales, or proving value to leadership, today’s marketing leaders wear a dozen different hats at once.In this episode, Sarah and Jay dive into the human side of marketing leadership—why it’s one of the most diverse, cross-functional, and misunderstood roles in business today.We’re unpacking: 🧠 Why the best marketers think like psychologists, operators, and sales leaders—not just creatives 🎯 The balancing act between brand building, data, and business impact ...
2025-05-0837 minRevenue RewiredEp 9: Your Brand is Your Reputation—And You’re Probably Getting It WrongBranding isn’t about logos and colors—it’s about reputation. And if your company’s reputation doesn’t match its messaging, no amount of marketing will save it. In this episode of Revenue Rewired, we break down how mid-market B2B marketing leaders can drive executive buy-in, align branding with business strategy, and build a reputation that fuels long-term revenue growth. If your brand feels like a marketing campaign rather than a business foundation, it’s time to rethink your approach.Email us: podcast@stringcaninteractive.comWebsite: www.stringcaninteractive.com
2025-05-0129 minRevenue RewiredEp 8: The CMO Problem: Why Most Marketing Leaders FailMost companies hire a CMO expecting a quick marketing fix—but without the right structure, they’re set up to fail. Should you hire a CMO first or build your marketing team first? In this episode of Revenue Rewired, Jay and Sarah break down the chicken-or-egg problem of CMO timing, why most fail, and how to set them up for success. If you’ve gone through multiple CMOs or are considering hiring one, this episode will save you time, money, and frustration. Tune in for no-BS insights on when—and how—to bring in marketing leadership.Email us: podcast@stringcaninterac...
2025-04-2433 minRevenue RewiredEp 7: Power Duo or Power Struggle: Mastering the Visionary-Integrator RelationshipWhy do so many Visionary CEOs hit a growth ceiling? In this episode of Revenue Rewired, Sarah shares how stepping into the Integrator role freed Jay, StringCan’s CEO, to focus on growing the business. Hear the behind-the-scenes story of their years-long power struggle, the inner thoughts Jay had in resisting hiring Sarah, the pivotal EOS quarterly with Scott Elser that changed everything, and how the right Visionary-Integrator partnership unlocks scalable growth for the mighty middle.Email us: podcast@stringcaninteractive.comWebsite: www.stringcaninteractive.com
2025-04-1726 minRevenue RewiredEp 6: Marketing Without a Strategy is Like Driving BlindfoldedWinging it with marketing tactics is like driving blindfolded—you might move, but you won’t get where you want to go. In this episode, we cut through the noise and explain why random acts of marketing fail. Learn how aligning your efforts with clear objectives, knowing your audience, and building a strategic roadmap can drive measurable growth. No more guesswork—just smart, focused marketing that delivers results.Email us: podcast@stringcaninteractive.comWebsite: www.stringcaninteractive.com
2025-04-1029 minRevenue RewiredEp 5: AI Past Present and Future for Business OwnersAI won’t fix bad marketing—it just makes bad strategies fail faster. In this episode of Revenue Rewired, hosts Sarah Shepard (COO) and Jay Feitlinger (CEO) cut through the AI hype and expose where businesses are going wrong. If you’re relying on AI to replace strategic thinking, you’re setting yourself up for generic content and misaligned messaging. Instead, learn how AI can enhance human expertise, not replace it—so you get real results, not just automation for automation’s sake.Email us: podcast@stringcaninteractive.comWebsite: www.stringcaninteractive.com
2025-04-0340 minRevenue RewiredEp 4: Why EOS Without a Marketing Plan Is Setting Your Business Up to FailMost EOS-run businesses excel at operations, finance, and leadership—but when it comes to marketing, things fall apart. Without a strategic marketing plan tied to your EOS framework, your growth stalls, resources get wasted, and departments fall out of sync. In this episode, Jay and Sarah;break down why marketing must have a seat at the EOS tablehow leadership can align marketing with business goalsand the key steps to building a marketing strategy that fuels real growth. Don’t let your EOS efforts go to waste—tune in to get your marketing on track!
2025-03-2734 minRevenue RewiredEp 3: Stop Burning Your Marketing Budget; 3 Common Money Wasters and How to Fix ThemAre you unknowingly setting your marketing dollars on fire? Too many CEOs fall into the trap of overspending on tactics that don’t deliver results. In this episode, Jay and Sarah reveal the 3 biggest marketing money pits they see mid-market businesses fall into and share actionable solutions to stop wasting money. You’ll learn: Why chasing “shiny object” tactics like trendy ads or influencers derails your results—and how to tie tactics to strategy instead. How to align sales and marketing teams to ensure the leads you generate convert into revenue. Why neglecting your current customers costs you more than...
2025-03-2029 minRevenue RewiredEp 2: 7 Brutally Honest Marketing Tips Your Competitors Don’t Want You to KnowAre your marketing efforts falling flat? In this no-nonsense episode, Jay and Sarah reveal 7 brutally honest tips that will challenge how you think about marketing and uncover the secrets your competitors don’t want you to know. They address the most common mistakes CEOs make and provide actionable solutions to fix them. In this episode, you’ll discover: Why bad lead generation is costing you—and how to target the right audience. How to stop drowning in vanity metrics and focus on data that grows revenue. The truth about AI in marketing: When it works, and when it doesn’...
2025-03-1353 minRevenue RewiredEp 1: How to Work With a Marketing AgencyIn this episode, Jay and Sarah dive deep into the frustrations CEOs face when working with marketing agencies and why so many partnerships fail. Drawing from years of experience, they debunk common misconceptions and share actionable strategies to turn these relationships into revenue-driving collaborations. You’ll learn: How to define your goals and KPIs before hiring an agency to ensure success. Why treating your agency as a partner—not a vendor—leads to better outcomes. The communication strategies that prevent ghosting, frustration, and wasted budgets. How to evaluate your agency’s performance and hold them accounta...
2025-02-2524 min