Shows
BMX BreakthroughEP. 26 w/ Jay Oakes đź’Ą 1 YEAR ANNIVERSARYCLICK HERE to share your thoughts on the episode!After interviewing 25 next-level humans who have changed the world of BMX, Jay celebrates by sharing a few of his favorite moments, history, vision, and wins from the BMX Breakthrough project over the past year!How many of these people have made an impact on your BMX journey???WATCH FULL EPISODES + SHORTS HERE - https://bit.ly/watchbmxbreakthroughDo you desire to see BMX grow as a sport? Get involved by volunteering at your local track! You can also check out www.bmxbreakthrough...
2024-09-181h 06
BMX BreakthroughEP. 18 w/ Indya OakesCLICK HERE to share your thoughts on the episode!Newer to the world of BMX and the bike industry as a whole, Indya Oakes joins the BMX Breakthrough podcast to share an outside perspective of what it’s like to show up to the track as an inexperienced parent with kids who are eager to ride.Grab a pen and get ready to take notes as Indya gives practical ideas on how to simplify the first race experience, reduce parent stress, retain riders, and more!WATCH FULL EPISODES + SHORTS HERE - https://bit.ly...
2024-05-291h 00
Marketing BreakthroughEP. 101 | NIC & NOËL WEIGEL / RIDE CO. THREAD GOODS / RE.THINK CREATIVE CONSULTINGRide Co. Thread Goods founders and branding masters, Noël and Nic Weigel, talk with Jay and Indya about how their "2020 creative outlet" became a known brand in the BMX and alternative sports industry. Not only did they create a successful retail business, they built a brand that encouraged community during a divisive time.Fast forward to 2024, Noël and Nic have launched re.THINK Creative Consulting, helping businesses create their own lasting brands. Check out the Ride Co. Thread Goods website here. Learn more about re.THINK Creative Consulting here.___________________
2024-04-031h 01
Marketing BreakthroughEP. 100 | THINGS ARE CHANGINGIn this special 100th episode, Jay and Indya discuss struggling businesses, the financial struggle of Q1 in 2024, and where (or when) your marketing can make its best impact. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast for future episodes designed to strengthen y...
2024-03-2033 minMarketing BreakthroughEP. 98 | IT'S THE RESULTSIn this episode, Jay and Indya tell the story of the Breakthrough Blueprint, how it became a roadmap, and its transformative results.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing. For more...
2023-10-0444 minMarketing BreakthroughEP. 97 | WE JUST STOPPED.Weeks and weeks since the last episode? What happened? Listen in as Jay and Indya dive into their summer and share why they paused the podcast. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
2023-09-2032 minMarketing BreakthroughEP. 95 | TRUST THE PROCESSWhen in doubt, trust the process. Jay and Indya use this short episode to discuss the value of giving time for the hard work you’re putting into your marketing. With a solid strategy, there is no reason to doubt the direction you’re heading, no reason to get distracted by the “next best thing.”___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Ques...
2023-05-1014 minMarketing BreakthroughEP. 94 | STOP PLAYING THE ALGORITHM AND SERVE YOUR PEOPLEIn this mini-episode, Jay takes a few minutes out of his busy travel schedule to dive into the dangers of trying to “play the algorithm” to gain exposure on social media. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast for future episodes desig...
2023-05-0309 minMarketing BreakthroughEP. 93 | BMX & THE ENTREPRENEURIAL JOURNEY WITH TOBY HENDERSONFounder of THE (aka, Toby Henderson Enterprises), Intense, Sinz, Box Components, and Owner of Race Inc., Jay talks with Toby Henderson about his entrepreneurial journey from the past to current.Because of Toby’s deep roots in the sport of BMX, the conversation unfolds about how he got into BMX racing, and mountain biking as well as the history between him, Jeff Bottema and Bob “Oz” Osborn.If you’ve ever wondered about how the renowned Box number plate came to be, the history of the T.H.E. mountain bike fender, or what it looks li...
2023-04-2656 minMarketing BreakthroughEP. 91 | OWN YOUR AUDIENCEOne of the single most advantageous things you can do, as an entrepreneur, is to create an audience that you own! By owning your audience, it doesn't matter if platforms go down or if algorithms change... you just have to know how to communicate and connect with your customer. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? S...
2023-04-1214 minMarketing BreakthroughEP. 90 | ACCIDENTAL VS. INTENTIONALYour business, your customers, and your marketing can all be created by accident. But to build a business that aligns with your goals, intentionality is required. Join Jay and Indya as they share their own experience and the value of finding the sweet spot between intentionality and happenstance. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" mo...
2023-04-0521 minMarketing BreakthroughEP. 89 | NO MOVEMENT > WRONG MOVEMENTWhen the pressure is on, do you tend to rush to get things done or pause to make a plan first? In this episode, Jay and Indya discuss how no movement in your marketing can be greater than the wrong movement. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@ma...
2023-03-2928 minMarketing BreakthroughEP. 88 | STOP TRYING HARDERIf you want better results you have to push harder, right? But, what if youre using the wrong method? Jay and Indya discuss the challenges of giving your all and pushing your limits when what you’re doing, in the first place, is wrong. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an emai...
2023-03-2227 minMarketing BreakthroughEP. 87 | PANICKED SALESQ1 is coming to a close. With one week remaining, do you feel the pressure to push for the sales you need in order to make your Q1 goals? In this episode, Indya asks Jay to share his experience in knowing when it’s a good idea to push for a sale and when it’s time to wait and let the process do it’s work. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next...
2023-03-1526 minMarketing BreakthroughEP. 86 | CONSTRUCTIVELY DISCONTENT with ANDREW MILLERAfter a few years of being away from the valley and pursuing corporate life, Andrew Miller returns to the Skagit Valley in the PNW to pursue his entrepreneurial endeavors! After a few years of running tulip farms, he decided to bring to life a new farm, called Tulip Valley, and add a few twists and unique opportunities that the Skagit Valley Tulip Festival has not yet seen including Tea Time, U-Pick, Night Bloom, and more! After all, he did describe himself as "CONSTRUCTIVELY DISCONTENT..."Join us in this conversation with Andrew as we dive into the topics...
2023-03-0846 minMarketing BreakthroughEP. 85 | LAST MINUTE CREATIVERemember when inspiration struck AND you had the margin to bring that idea to life?Jay and Indya take last week’s episode, Last Minute Marketing, deeper in this unofficial part 2 focusing on creativity. ROADMAP FOR YOU - CLICK HERE to join us on March 8, 2023 at 10a PST! ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or...
2023-03-0119 minMarketing BreakthroughEP. 84 | LAST MINUTE MARKETINGOh shoot! It’s 9pm and you forgot to design a post for a special event tomorrow! If you hurry, you can throw something together that’ll work, right?Jay and Indya explore the pros and cons of last minute marketing and the effect it has on your brand. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA...
2023-02-2225 minMarketing BreakthroughEP. 83 | ABANDONED CART 🛒 - 6 WEEKS LEFT!!!64% of people abandon their New Year’s resolutions in the first month. With 6 weeks remaining of Q1, where are you at in achieving your quarterly goals? Listen in as Jay and Indya talk about procrastination, goal desertion, and how to “show up.”___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@mar...
2023-02-1532 minMarketing BreakthroughEP. 82 | GET EXCITEDThat moment you see the vision for your business, your passion and excitement overflow. Jay and Indya discuss how the quality of your work changes and tips to rediscover your excitement when it seems to disappear.  ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow th...
2023-02-0816 minMarketing BreakthroughEP. 81 | NOT UNLIKE A YETI, FREEDOM IS ELUSIVE...What is freedom to you? Is it more time? More money? More travel? Less work? Less stress? How will you know when you've achieved this "freedom?"Â Listen in as Jay and Indya discuss the changing landscape of freedom and the impact it has on your physical, mental, emotional, and spiritual health.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions a...
2023-02-0123 minMarketing BreakthroughEP. 80 | BAD OFFERS with AMANDA BURGYou can have the best messaging—the best marketing, but if you have a bad offer, you will still find yourself stuck. CEO of Liberty Type, Amanda Burg, joins Jay and Indya to share her all-too-real perspective on bad offers and moving quickly from failure to success. You can find Amanda Burg here on Instagram or on her website. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN...
2023-01-2540 minMarketing BreakthroughEP. 79 | A SINKING SHIPHave you ever heard the phrase, “Nobody wants to jump on a sinking ship”? Whether it’s your internal systems, employee culture, or your marketing, communicating your business in a positive light is crucial to its future success. Listen in as Jay and Indya dive deeper into this topic. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "A...
2023-01-1821 minMarketing BreakthroughEP. 78 | HUMAN CONNECTION with KEVIN THOMPSONProfessional Connector, Kevin Thompson, joins Jay and Indya to share why he believes in the power of relationships and how they change the world. Kevin Thompson can be found here on Facebook.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast...
2023-01-1153 minMarketing BreakthroughEP. 77 | NOT ANOTHER JOB!Ideas are priceless. A great idea can be  the spark that jumpstarts your future. But what happens if a new idea distracts you from the path you’re already on? Jay and Indya open up about some great ideas that produced some not so great results.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us a...
2023-01-0422 minMarketing BreakthroughEP. 76 | STOP CONVINCINGHow much time have you wasted trying to convince someone to buy from you? In this episode, Jay and Indya discuss this common battle faced by entrepreneurs. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast for future episodes designed to strengthen your m...
2022-12-2822 minMarketing BreakthroughEP. 75 | RATE YO'SELFWhen someone asks you how you're doing, it's easy to respond with, "great!" But are you really doing great? A quick answer that doesn't honestly describe how you (or your business) are doing will only lead to further distance between you and your community.Jay and Indya created the Rate Yo'Self Assessment to help prevent you from slowly ignoring the problems that need solving in order to grow your business, your team, and yourself.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about...
2022-12-2130 minMarketing BreakthroughEP. 74 | THE POWER OF A GREAT TEAMLeadership and team building can be tough. Especially for those with a clear vision and laser-like focus. In this episode, Jay and Indya discuss the challenges of delegation, hiring, and how your weaknesses can be used to develop the perfect team. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
2022-12-1437 minMarketing BreakthroughEP. 73 | WHAT WE DOWhat happens when Jay & Indya harness their genius to create 12 month roadmaps for their clients? Results! Listen for a deeper look into what Marketing Breakthrough offers and the results that inevitably follow. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast for future e...
2022-12-0741 minMarketing BreakthroughEP. 72 | GLOBAL TRAVEL & ENTREPRENEURSHIP with CAITLIN & MICHAEL DOEMNERFounders of Virtual Coaching Sales, Creators of Ecstatic Way, and Authors, Caitlin and Michael Doemner share how they designed the life of their dreams and make those dreams reality! By intentionally designing and effectively aligning their entrepreneurial endeavors they have been able to travel the globe with their children while working from wherever there’s wi-fi and create unforgettable memories!Follow @alloverthemapfamily on Instagram to see the where Doemner family is off to next! Check out Ecstatic Way - Where Caitlin coaches on how to find financial freedom through emotional mastery.If...
2022-11-3059 minMarketing BreakthroughEP. 71 | BEST YEAR YETWhat does it look like to create your BEST YEAR YET? Jay and Indya discuss the advantages of intentional planning for 2023 and the disadvantages of doing nothing. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast for future episodes designed to strengthen your m...
2022-11-2325 minMarketing BreakthroughEP. 70 | ADAM McCOY PART. 2If life promises change, should your business stay the same? Pivoting tends to happen during seasons of change, struggle, or necessity. But that pivot, that adjustment, could be exactly what your business needs to truly succeed.Adam McCoy, Entrepreneur, Artist, Founder of Treelines Northwest, and Cedar Creek Printing, join Jay & Indya to share his captivating journey of starting out by racing motocross, to owning a skate/snowboard shop, to overcoming the 2008 economy and other financial setbacks, to developing an underground brand, to creating a print shop, to overcoming the 2020 shutdown, and so on. This is an episode y...
2022-11-1638 minMarketing BreakthroughEP. 69 | WILLING TO PIVOT with ADAM McCOYIf life promises change, should your business stay the same? Pivoting tends to happen during seasons of change, struggle, or necessity. But that pivot, that adjustment, could be exactly what your business needs to truly succeed. Adam McCoy, Entrepreneur, Artist, Founder of Treelines Northwest, and Cedar Creek Printing, join Jay & Indya to share his captivating journey of starting out by racing motocross, to owning a skate/snowboard shop, to overcoming the 2008 economy and other financial setbacks, to developing an underground brand, to creating a print shop, to overcoming the 2020 shutdown, and so on. This is an episode y...
2022-11-091h 13Marketing BreakthroughEP. 68 | FINDING THE UNICORNDo unicorns exist? What about unicorns in the marketing world? Jay & Indya describe the desirable, yet elusive, Marketing Unicorn and how near-impossible they are to find. (Link for music used in intro): https://www.youtube.com/channel/UCxSxnCxUdFEmmxUQffurbiQ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co...
2022-11-0227 minMarketing BreakthroughEP. 67 | iFAILEDFailure is a struggle that entrepreneurs know all too well. Quitting their day jobs, believing in their dreams, supporting employees, paying bills, and so much more, all to bring this one vision to life. But the reality is, the idea of failure is created within our own minds... many times what feels like "FAILURE" is only a failure in our mind, but not to those surrounding us.Dive in and listen to Jay & Indya talk about their "failures" in business!___________________BOOK A CALL WITH JAY to find out how we serve e...
2022-10-2627 minMarketing BreakthroughEP. 66 | FEMALE ENTREPRENEURSHIP with ERIKA BIDDIXErika Biddix joins Jay & Indya to share her incredible journey of creating Aught Entrepreneurs -- a place for coaching, coworking, and community for female entrepreneurs. As a woman who has learned from past mistakes, Erika's mission is to share her wisdom with other women to help fast-track their success. In this episode, you'll hear the entrepreneurship lessons Erika learned from an ex-boyfriend, an insider look at Aught, Erika's retreat, and coaching cohort.If you are a female entrepreneur, you NEED to know Erika Biddix, CMM, CMP. You can find more about Aught Entrepreneurs h...
2022-10-1945 minMarketing BreakthroughEP. 65 | WHO IS JAY?In the part 2 of this series, Jay shares why he believes in coaching, connecting with people, and how his past helped create Marketing Breakthrough.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast for future episodes designed to strengthen your...
2022-10-1239 minMarketing BreakthroughEP. 64 | WHO IS INDYA?Listen in for a look at who Indya is and the life experiences that brought about her unique perspective to Marketing Breakthrough. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing. For more i...
2022-10-0527 minMarketing BreakthroughEP. 63 | INNOVATIVE BRANDING with AMANDA BURGWhy is it that Branding is so important yet also challenging? Liberty Type Founder & Creative Director, Amanda Burg, joins Jay & Indya to share her innovative approach to keep branding a top priority. Learn more about the AMAZING Creative Liberty Club here. Use our affiliate code “MARKETING” for a discount!___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and...
2022-09-2852 minMarketing BreakthroughEP. 62 | LEMONADE STAND with ASHLEN OAKESRemember your lemonade stand dreams? What were you planning to use your earnings to buy? Listen in as 5 year old Ashlen plays “Lemonade Stand” with Jay to learn how using your “why” sets your business apart. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow th...
2022-09-2117 minMarketing BreakthroughEP. 61 | THE POWER OF PLAYYour goals are so close you can almost taste them. You see the proverbial finish line and you just need to push a little bit more, give a tiny bit more, work a little bit harder. But at what cost? Jay and Indya remind entrepreneurs of the power of play--how they can achieve their goals AND enjoy life simultaneously.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN...
2022-09-1426 minMarketing BreakthroughEP. 60 | AM I UNIQUE ENOUGH?Do you stand out in your industry? Do you appeal to your ideal customer?Jay & Indya shake things up and challenge your willingness to be vulnerable and connect with your audience.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast...
2022-09-0718 minMarketing BreakthroughEP. 59 | NETWORKING WITH NICOLE BAUERYour best customers begin with a relationship. Nurturing requires a relationship. And lifelong fans of your business demand ongoing relationship. Nicole Bauer joins Jay and Indya to share her networking wisdom and how the relationship-first approach transformed her business in Makeup and Skincare.Find Nicole Bauer on Instagram: @nicolebauerpipCheck out her website here. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN E...
2022-08-3145 minMarketing BreakthroughEP. 58 | VENDOR SELECTIONChoosing a vendor for your creative needs can make or break your marketing goals. Jay and Indya use examples to point out what you want in a vendor and what you don't...Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFor more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the...
2022-08-2419 minMarketing BreakthroughEP. 57 | HYPER FOCUSEDWhen you become hyper focused on what you sell, who you serve and how you generate leads, your business will excel.Jay and Indya use specific examples  challenging entrepreneurs (aka YOU) to hyper focus on what they offer to create both customer and personal satisfaction. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an...
2022-08-1723 minMarketing BreakthroughEP. 56 | PERSPECTIVEIn the toughest seasons, it’s the people around us that get us through. Jay and Indya focus on the value of community and support for entrepreneurs to be successful. Special Announcement: Get the RESULTS Intensive Video Course FREE ($495 value) by subscribing to the Marketing Breakthrough mailing list! Go to www.marketingbreakthrough.co and subscribe in the pop up to get your coupon code today!___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next lev...
2022-08-1025 minMarketing BreakthroughEP. 55 | IF NOTHING CHANGES...Fast forward one year from now. What will your life look like? Where will your business be?Jay and Indya open up about the necessity of change and having a plan in place to achieve your dreams.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coF...
2022-08-0326 minMarketing BreakthroughEP. 54 | GIVING INTO THE DREAMWhat would happen if you submitted to the incredible ideas that haunt your days and keep you awake at night? Special Guest, Alicia Luca Dean, Author and Blogger, joins Jay and Indya to share her life-changing story of overcoming doubt, giving into her dreams, and watching the world respond.Find Alicia Luca Dean on Instagram: @shewritesitplain or her blog: www.shewritesitplain.comBuy her new book: Until the Darkness Turns to Light on AmazonAlicia Luca DeanAuthor of Until the Darkness Turns to Light: A Novel and Blog, She Writes It...
2022-07-2759 minMarketing BreakthroughEP. 53 | WHAT'S NEXT?You’ve had an epiphany! You’ve found inspiration! Now what do you do? Jay and Indya get practical and share how to make a plan and assemble the “troops” in this first episode of Season 2.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Mark...
2022-07-2028 minMarketing BreakthroughEP. 52 | DRAINEDAs common as it is to become drained, it’s equally uncommon for people to take the time truly needed to rest and rediscover themselves. In celebration of their one year podcast anniversary, Jay and Indya share more of their story and the value of rest. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us a...
2022-07-0636 minMarketing BreakthroughEP. 51 | CONSTRUCTIVE CRITICISM FOR CRAFTING CUSTOMER EXPERIENCESSuccessful brands always offer incredible experiences. But how do they achieve that level of customer service? Jay and Indya share their “secret shopper” secrets to increase brand trust, eliminate negative interactions, and nurture your audience. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Market...
2022-06-2926 minMarketing BreakthroughEP. 50 | DEALING WITH NAYSAYERSFrom a roadside candy stop to a Bavarian themed town, the range for incredible ideas is endless. Yet somehow, so is the number of naysayers in a dreamer's life. Jay and Indya discuss some amazing ideas and the confidence required to listen, learn, and push through the naysayers.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send...
2022-06-2236 minMarketing BreakthroughEP. 49 | EVERYTHING IS MARKETING IS EVERYTHING“Work smarter, not harder.”If marketing is everywhere, then why do businesses continue to say they don’t need it? Jay and Indya challenge this thought process with examples from large companies like Coca-Cola and Subaru.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFol...
2022-06-1530 minMarketing BreakthroughEP. 48 | TRUSTING YOUR MARKETERWith online marketing resources leading to scams and inevitable frustration, it can be hard to find a marketer you can trust. Jay and Indya reveal tips to hiring trustworthy marketers that will help you achieve your business goals.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow...
2022-06-0826 minMarketing BreakthroughEP. 47 | BACK TO THE FUTURE - WISDOM FOR A YOUNGER YOU - PT. 2 OF 2If you could go back in time, what wisdom would you share with yourself? Would your younger self truly listen and take your wisdom to heart?In part 2 of the series, Back to the Future - Wisdom for a Younger You, Jay and Indya challenge listeners to learn from their own past and pivot toward the future of their dreams. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN E...
2022-06-0131 minMarketing BreakthroughEP. 46 | BACK TO THE FUTURE - WISDOM FOR A YOUNGER YOU - PT. 1 OF 2If you could go back in time, what wisdom would you share with yourself? Would your younger self truly listen and take your wisdom to heart?In part 1 of the series, Back to the Future - Wisdom for a Younger You, Jay and Indya challenge listeners to learn from their own past and pivot toward the future of their dreams. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND J...
2022-05-2536 minMarketing BreakthroughEP. 45 | EXPERIMENTAL MARKETINGHow much of your marketing in an experiment? What happens when you need a guaranteed ROI?Listen for the failures and successes that Jay and Indya have encountered throughout their years in the industry. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Ma...
2022-05-1831 minMarketing BreakthroughEP. 44 | MARKETING IS A WASTEStop wasting time and money on marketing! These 7 pitfalls of unintentional marketing habits tend to sneak up on us. If knowledge is power, take a few minutes to identify these pitfalls and learn how to avoid them!___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
2022-05-1126 minMarketing BreakthroughEP. 43 | THE LONG PLAYWhere do you want to be one year from now? Are you taking daily steps toward that goal? The Long Play is THE successful approach to achieving your goals. According to Jay and Indya, if you aren't using this approach in your marketing, it's likely that time and effort have been squandered.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Q...
2022-05-0435 minMarketing BreakthroughEP. 42 | COLLAB WITH STEVE HAYESWho do you COLLAB with?Growing up on a bus, staring out the window on long drives, living in no place longer than 2 weeks before the age of 17… enter; Steve Hayes!A guy that has inspired and been a core source of collaboration and joy for Jay when it comes to exploring creative possibilities or sometimes just overcoming creative roadblocks.After being friends for over 7 years, Jay and Steve talk about their creative brainstorming sessions, new ideas of things they want to do, and a barrage of ideas that have gone nowhere serving to...
2022-04-2743 minMarketing BreakthroughEP. 41 | QUIT THINKING ABOUT ITThinking outside of the box isn’t always a natural talent. Jay and Indya explore ways to overcome creative walls, create space to maximize fresh ideas, and get outside of that all-too-annoying box that hinders unique perspective. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Mar...
2022-04-2024 minMarketing BreakthroughEP. 40 | STOP MARKETING, START COMMUNICATINGInspired by last week's conversation with Michael Roderick, Jay and Indya get passionate about the value of listening to your customers.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing. For more information...
2022-04-1330 minMarketing BreakthroughEP. 39 | YOUR BEST COPYWRITING WITH MICHAEL RODERICKMichael Roderick went from high school English teacher to Broadway Producer in under two years. He is now the CEO of Small Pond Enterprises and hosts the podcast 'Access to Anyone'.Listen in on a Zoom Interview as Michael Roderick shares wisdom about networking connections, thought leadership, copywriting, and reaching your ideal customers with a fresh approach.Subscribe to Michael's daily emails here!Have a question for Michael? Interested in Win. Write. Now.? Email him personally at michael@smallpondenterprises.com ___________________BOOK A CALL WITH JAY to find out how we se...
2022-04-0659 minMarketing BreakthroughEP. 38 | WHY YOUR IDEAL CUSTOMER PROFILE MATTERSChoosing the most effective tools and platforms is essential to your marketing success. But where to begin? Jay and Indya highlight the value of using your Ideal Customer Profile as a filter to transform your marketing strategy.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the...
2022-03-3029 minMarketing BreakthroughEP. 37 | MEANINGFUL EXPERIENCESCreating a meaningful experience for your customers can shift them from being followers into lifelong fans. Jay and Indya talk about the value of providing your customers with a story to share and how that positively impacts your brand.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co...
2022-03-2329 minMarketing BreakthroughEP. 36 | FIVE CHALLENGES MARKETERS FACEIn a world of ever-rotating challenges, a marketer needs a stack of solutions at the ready. As Jay and Indya discuss the top five challenges marketers consistently face and tips to overcome them.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast for...
2022-03-1622 minMarketing BreakthroughEP. 35 | SET AND FORGETDon't be misled by advertisers selling you a "quick fix" or cheap scheme. Marketing is not a set and forget process. Listen in as Jay and Indya share tips to avoid that "auto-pilot" mindset.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast...
2022-03-0930 minMarketing BreakthroughEP. 34 | INTERNAL VS. EXTERNALWhat is External Marketing Dependency and why should we be fighting it?Jay and Indya use their insider knowledge to highlight the long-term benefits of having an internal marketing team. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast f...
2022-03-0233 minMarketing BreakthroughEP. 33 | HOW TO INSPIRE - PART 2 OF 2Turn your team into the ultimate DREAM TEAM! Take advantage of every opportunity to provide development to your team, to encourage and challenge, to have their back and you will find your team more unified than ever before. In part 2 of How to Inspire, Jay and Indya share solutions for truly inspiring your team.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!...
2022-02-2329 minMarketing BreakthroughEP. 32 | HOW TO INSPIRE - PART 1 OF 2In order to truly inspire, you must first inspire yourself. As a creative leader, preventing burnout is essential. Listen in to discover ways to stay refreshed, prevent burnout, and keep the creativity flowing.Join Jay and Indya next week for Part 2 of How to Inspire - Inspiring Others___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA"...
2022-02-1632 minMarketing BreakthroughEP. 31 | LEARNING SOMETHING NEWIf we're not willing to learn something new, we risk being left behind. Choosing to be vulnerable, to bravely reveal one's weakness in a new skill, allows room for growth and improvement. Listen in for Jay and Indya's take on increasing your professional value by learning something new.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send...
2022-02-0943 minMarketing BreakthroughEP. 30 | BECOMING A MICRO INFLUENCER WITH BRITTANY LAMICAMicro-Influencers can be some of the most valuable brand affiliates as they use their niche to reach your ideal customers.Special guest, Brittany Lamica, NASM CPT, CHN shares her story of becoming a micro-influencer, maintaining her followers, and monetizing her business, with Jay and Indya. Brittany LamicaPersonal Training and Wholistic NutritionistDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YO...
2022-02-0239 minMarketing BreakthroughEP. 29 | HINDSIGHT IS 20/20Looking back, it's always easier to see what could've been done to bring success. Choosing to find resources, outside perspective, and stay humble in the process will help you achieve your goals sooner. With the release of their new video course, RESULTS, Jay and Indya share past experiences that have led them to believe strongly in taking steps to prevent seasons of looking back and seeing where your strategy went wrong.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can h...
2022-01-2633 minMarketing BreakthroughEP. 28 | THE VALUE OF BRAND RECOGNITIONJay and Indya discuss prioritizing Brand Recognition, a commonly ignored, yet essential piece to marketing success.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing. For more information about what we offer and...
2022-01-1936 minMarketing BreakthroughEP. 27 | TIME FOR CHANGE - WITH TY HAYESSocial Media Manager and Photographer, Ty Hayes, joins Jay and Indya as they talk through recent PR Nightmares, Cultural Relevance, and refreshing your Ideal Customer Profile. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
2022-01-1233 minMarketing BreakthroughEP. 26 | WHY MARKET NOW?Just because you are a marketer, don't skip this episode! We know you know the answer to this question, ya know?Take a deeper look into why decision makers question their marketing as business is going so well AND as marketers, how to respond.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send...
2022-01-0532 minMarketing BreakthroughEP. 25 | TAKING TIME & MAKING SPACE - NEW YEAR PREP 4 OF 4In the final episode of a 4-part New Year's Preparation series, Indya and Jay examine the challenges that come with overbooking schedules, saying yes when you should say no, and having zero margin in your life.As you determine your Goals, Word for the Year, and Mindset for 2022, we urge you to prioritize the time needed to do these things well.Have you set your Goals for 2022? Tell us by emailing aha@marketingbreakthrough.co! We cannot wait to hear from you. Happy New Year!___________________BOOK A CALL WITH JAY to find...
2021-12-2925 minMarketing BreakthroughEP. 24 | MINDSET - NEW YEAR PREP 3 OF 4In the third of a 4-part New Year's Preparation series, Jay and Indya share how your mindset, positive or negative, can impact this goal-setting season. How are your goals coming along? Do you feel ready for the New Year? Share your feedback with Jay by emailing aha@marketingbreakthrough.co!___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "A...
2021-12-2226 minMarketing BreakthroughEP. 23 | WORD FOR THE YEAR - NEW YEAR PREP 2 of 4In the second of a 4-part New Year's Preparation series, Indya asks Jay to share his discovery and implementation of the Word for the Year and how that has shifted their approach to their personal lives, their business, their marketing, all of it! If you have been struggling to find your Genius Zone or achieve your goals, set a Word for the Year and watch 2022 transform you into the person you hope to become.Share your word for 2022 with us by emailing aha@marketingbreakthrough.co and begin your intentional, year-long journey!___________________B...
2021-12-1533 minMarketing BreakthroughEP. 22 | SETTING GOALS - NEW YEAR PREP 1 OF 4It's that time of year again! Time to think about the past, dream of the future, and set some goals--either professional or personal. In the first of a 4-part New Year's Preparation series, Jay and Indya talk about setting goals, pushing through failures, pivoting, visualizing, and finding quality accountability. Once you set your goals for 2022, share them by emailing aha@marketingbreakthrough.co and make your goals real!___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach t...
2021-12-0850 minMarketing BreakthroughEP. 21 | CONVERSATIONS THAT MATTERIt's the uncomfortable conversations that are necessary to have a breakthrough experience in your creativity, your team, and your overall marketing. In this episode, Jay and Indya explore the challenges of communication within a team and how the quality of a campaign is directly impacted.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email...
2021-12-0135 minMarketing BreakthroughEP. 20 | DIGGING IN VS. LETTING GOMarketing professionals know this situation all too well. That moment where you must decide to either dig in and fight for your opinion, or let it go because it just doesn't matter all that much. It is these moments that define great wisdom, great leadership, and great marketing.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send...
2021-11-2429 minMarketing BreakthroughEP. 19 | ANSWER QUESTIONS THEY'RE NOT ASKINGDistinguishing your brand from your competitors can be a challenging task. Choosing to educate your target audience, in a simplified way, can not only help you increase short term revenue, it can also help you turn your followers into lifelong fans. ___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
2021-11-1732 minMarketing BreakthroughEP. 18 | SHOWING YOUR HEART & PASSIONLove your community? Talk about it! Care about your family? Share some pictures! Take your strategy one step further by revealing the heart and passion behind your brand.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast for future episodes designed to strengthen...
2021-11-1034 minMarketing BreakthroughEP. 17 | TALK IT OUTSomething happens when we talk through an idea with other people.One, it helps us to articulate the idea that is rolling around in our head, and two, it allows others the opportunity to take our idea to the next level!Almost everybody has experienced the moment where you've been looking at a project for far too long and you're in so deep, that you really can't even see what's right in front of you anymore... almost like you've got flash blindness. And the best way to get out of that is through the use...
2021-11-0327 minMarketing BreakthroughEP. 16 | IT'S NOT ABOUT YOUIsn't that everyone's favorite sentence to hear? Although nobody particularly loves being told that, we bring it up because when it comes to your marketing, it's important. It is far more about your IDEAL CUSTOMER than it is about your opinions when it comes to how your brand is being portrayed. Now, should you be excited about what your company is doing and what it looks like? Absolutely! You should be able to get behind the messaging that your company is putting out into the world, but ultimately, it's about the person who is buying yo...
2021-10-2730 minMarketing BreakthroughEP. 15 | MARKETING ON ALL CYLINDERSFilling your vehicle's fuel tank and marketing have more in common than you may have considered. In this episode, Jay and Indya discuss how sales can come from more than one area and how choosing to neglect other areas can leave money on the proverbial table. Let's dive in and talk about how critical it is to make sure you're marketing in many different areas and to build a process that you can trust. The goal is to be able to trust in the system you have without having to second guess or question what is happening b...
2021-10-2031 minMarketing BreakthroughEP. 14 | IDENTIFYING HOLDUPSWhat things are holding you back from your next breakthrough and how can you overcome them? Jay and Indya get practical with discovering common holdups in the marketing world and provide solutions to help you move forward.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the...
2021-10-1339 minMarketing BreakthroughEP. 13 | OUTSIDE PERSPECTIVEOutside Perspective is CRUCIAL! For everyone! In business or our personal lives, we thrive on wisdom and intentional input from others.Jay and Indya share how hiring an expert, joining a mastermind, and listening to a personal trainer have challenged their thinking—for the better.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an...
2021-10-0634 minMarketing BreakthroughEP. 12 | PRIORITIZING FUN WITH DOMINIC PETTRUZZELLIWhat happens when you start with "FUN" as the priority and let it carry your brand, culture, and marketing? Well, fun things for starters, but it ultimately results in a culture that has fun and is attractive to other people who like having fun!In this interview with Dominic Pettruzzelli, owner of Pettruzzelli Inc. and Mallard Crossfit, we talk about how certain videos have become fairly iconic within his circle, what it looked like to come up with the ideas and how he uses them to further his business marketing efforts.Pettruzzelli Inc. - https...
2021-09-2950 minMarketing BreakthroughEP. 11 | CREATING CONNECTIONFinding a way to connect with people can be challenging in and of itself. Now, we have an added challenge of understanding not only an in-person connection, but also understanding and establishing a digital connection!Dive in with Jay and Indya as they discuss the ins and outs of talking to people, making friends, building genuine connections and not being "that guy" alone at the table in the corner.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your...
2021-09-2232 minMarketing BreakthroughEP. 10 | COMMERCIAL PHOTOGRAPHYA component of marketing that can be easily overlooked is that of Commercial Photography. And to be fair, for many years, we didn't have a need for nearly as many photos as we do now with the use of social media and search engine listings. However, photos are going to be an essential part of showcasing your authenticity and who you are as a brand and culture!We're launching a virtual camera course on September 20, 2021 called "AUTO to MANUAL" teaching you how to level up your skills with a camera in an effort to take better photos...
2021-09-1539 minMarketing BreakthroughEP. 09 | STRENGTHS FINDER 2.0Regardless of environment, Strengths Finder 2.0 by Tom Rath is an incredible tool that will take you, your business, your marketing team, and your relationships to the next level. It’s time to challenge yourself and have a breakthrough experience. Strengths Finder 2.0 - https://amzn.to/3z0Ns02___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Sen...
2021-09-0853 minMarketing BreakthroughEP. 08 | PITCH WITH CONFIDENCEHaving an idea isn't enough. It takes execution. And in order to get approval to execute the idea, you may have to pitch it to your boss, other members of the marketing team or a company you're trying to get the attention of. Jay & Indya address some of the ups and downs of dealing with a pitch, dealing with the rejection of a pitch that didn't get greenlit and how to have confidence in your idea despite not getting the approval. Ultimately, they're talking about how to keep your confidence and come back swinging and ready for t...
2021-09-0137 minMarketing BreakthroughEP. 07 | WHAT IS A MARKETING BREAKTHROUGH?Curious as to what a "marketing breakthrough" actually is? Although we believe that there are a number of answers and it's going to vary based on who you are and what you're doing, ultimately, we dive into the heart of what it looks like!___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at...
2021-08-2526 minMarketing BreakthroughEP. 06 | DIY MARKETING WITH MICHAEL ANDERSONLearning how to run marketing on your own can be a daunting task! From following marketing trends, finding the best tools to use (free or paid), learning how to engage your audience and so many more pieces to the puzzle that make up "marketing," there's a lot to understand and utilize. Listen in as Jay and Michael as they talk about some of the pros and cons to the DIY approach and hear about the way that Michael utilizes free marketing resources within a non-profit organization to connect with their audience!___________________BOOK A CA...
2021-08-1828 minMarketing BreakthroughEP. 05 | KEYS TO MARKETINGUsing the analogy of a janitor's keys, Jay and Indya dive into the challenges of finding the key that works.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing. For more information about...
2021-08-1134 minMarketing BreakthroughEP. 04 | CONTENT: ENTERTAINING VS. IMPORTANTIs there such a thing as being too entertaining on social media? No. But what about being too informative? Jay & Indya discuss the importance of a healthy ratio of important to entertaining content to help you retain and grow your audience.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
2021-08-0436 minMarketing BreakthroughEP. 03 | TURNING FOLLOWERS INTO FANSFollowers are great for a season, but fans last a lifetime! Listen in for tips on how to turn your followers into fans that buy from you, believe in you, and talk about you.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast...
2021-07-2833 minMarketing BreakthroughEP. 02 | WHAT TO DO WHEN THINGS CHANGEChange in the marketing world can be unexpected. Join Jay & Indya’s discussion about how changes in audience, social media algorithms, and acts of God force us to adapt and adjust our marketing strategies.___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.coFollow the Marketing Breakthrough Podcast fo...
2021-07-2133 minMarketing BreakthroughEP. 01 | ZONE OF GENIUSZone of Genius: What motivates you? In this episode, Jay & Indya talk about how the Zone of Genius changes everything--the quality of your projects, how you work with others, and true satisfaction in your professional and personal life.For more information or to book a coaching one-on-one, visit MarketingBreakthrough.coGet Weird - https://amzn.to/3elz8aHStrengths Finder 2.0 - https://amzn.to/3z0Ns02___________________BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your...
2021-07-1224 min