Shows
BRAVE COMMERCEJay Picconatto of General Mills on Mastering Data in the Consumer Goods IndustryIn this episode of BRAVE COMMERCE (recorded live at Adweek in NYC), Jay Picconatto, VP of Advanced Marketing Solutions at General Mills, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolving nature of the consumer goods industry, focusing on adapting to change, leveraging data, and fostering agility. Jay emphasizes the importance of engaging with industry events, conferences, and experts to stay updated on emerging trends. He also highlights the need to modernize marketing approaches across General Mills brands, including strengthening brand foundations, mastering data-driven marketing, and adapting content creation to the evolving marketing l...
2023-09-1221 minBRAVE COMMERCEJay Picconatto of General Mills on Mastering Data in the Consumer Goods IndustryIn this episode of BRAVE COMMERCE (recorded live at Adweek in NYC), Jay Picconatto, VP of Advanced Marketing Solutions at General Mills, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolving nature of the consumer goods industry, focusing on adapting to change, leveraging data, and fostering agility. Jay emphasizes the importance of engaging with industry events, conferences, and experts to stay updated on emerging trends. He also highlights the need to modernize marketing approaches across General Mills brands, including strengthening brand foundations, mastering data-driven marketing, and adapting content creation to the evolving marketing l...
2023-09-1221 min
Human CenteredHumanized Commerce – Driving Brand Purpose in a Digital WorldEpisode 24: Humanized Commerce – Driving Brand Purpose in a Digital WorldOn this episode of Human Centered, host Nick Brunker visits with Jay Picconatto, Head of Global Commerce at General Mills about the importance of humanizing -- and bringing purpose to -- some of the most recognizable brands in the world. They discuss how technology advancements, the COVID pandemic and ever-changing customer behavior have shaped the way he tackles creative marketing challenges. Plus, Jay shares his insight on how winning teams can embrace experimentation to deliver holistic, connected experiences while remaining human-solution oriented at the core.Host: Gr...
2023-03-1430 min