Shows
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEASIEST Tip to Massive Engagement! ➕ I Look Tired 🤬 Jay’s SCOOP | Ep. 329In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that’s helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses.=================================================Best Moments:(01:04) The email strategy: sending a basic feedback request email to your database(01:46) Subject line technique: using only the word "question" with no preheader(02:37) How to adapt this strategy for different business types and database sizes(04:00) Using AI to synthesize and analyze customer feedback responses2025-05-0911 min
Power Producers PodcastEmail Myths, Metrics and Moves with Jay SchwedelsonIn this Power Producers Podcast episode, David Carothers dives
into the world of email marketing with Jay Schwedelson, founder of
SubjectLine. The discussion focuses on
how to refine your email marketing strategy, specifically the art of creating
subject lines that boost open rates and increase engagement.
David and Jay explore practical tips and insights on how to
optimize your email outreach, avoid common mistakes, and ultimately build a
more effective email marketing campaign.
Key Highlights:
Email Marketing Missteps: Common PitfallsDavid and Jay kick
things off by discussing why many businesses struggle...2025-04-3049 min
The Amy Porterfield ShowSubject Lines That Stop the Scroll: Jay Schwedelson’s Secrets RevealedYour Emails Deserve More Opens, Clicks, and Sales—Here’s How to Get ThemAI is making us feel less and less connected with brands, but personal newsletters are changing the game. With a 48% higher open rate and 30% more click-throughs than traditional brand emails, personal newsletters are becoming the ultimate way to break through the noise and build trust with your subscribers.Email marketing expert Jay Schwedelson joins me to share step-by-step how you can implement unconventional and super impactful strategies to revitalize your email marketing efforts. You'll discover what...2025-04-2254 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldULTIMATE Landing Page Test Ideas!🧠 (Conversion Rate INCREASE!) Jay’s SCOOP | Ep. 312In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle. Dubbed “10 percenter” tactics, these small changes can each improve conversion rates by around 10%. From form layout and button copy to trust badges and consistent imagery, Jay walks through the tweaks marketers can make to help visitors say “yes” more often.=================================================================Best Moments(01:00) The problem: Only 10% of landing page visitors convert(02:35) Introducing “10 percenter” tips for ~10% improvements(03:22) Form field optimization—every extra required f...2025-04-1812 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp.294- SECRET to 40% Email Open Rate INCREASE! ➕I don't like Las Vegas | Jay’s SCOOPIn this episode of the "Do This, Not That" podcast, Jay Schwedelson dives deep into the power of specificity in marketing. He outlines how using microsegmentation can dramatically enhance your email open rates and social media engagement, leading to more conversions. Jay emphasizes the need to stop vague marketing messages and instead focus on clear, targeted communication that resonates with your audience.=================================================================Best Moments:0:00 - Introduction0:26 - The problem with vague marketing1:50 - Microsegmentation explained2:15 - Business examples of microsegmentation2:54 - Consumer examples of microsegmentation4:00...2025-03-2111 min
IMCA peer2peerHow to Create High-Performing B2B Email Campaigns w/ Jay SchwedelsonJay Schwedelson, Founder of SubjectLine.com & President and CEO of Outcome Media & Founder of GURU Media Hub, joins Jim Flynn and Leslie Castillo to talk about effective email marketing in 2025. Interested in learning how to leverage email to reach an insurance audience? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.2025-03-0430 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 274-SEGMENTATION Secrets You NEVER Knew! ➕ I Hate Sharesies with Dinner Groups😡Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson dives into hidden opportunities in database segmentation for marketers, sharing strategies for both B2B and consumer databases. Plus, Jay shares a personal rant about “sharesies” dining experiences that we can all relate to!=================================================================Best Moments:(00:40) Introduction to hidden gold in your database(01:36) B2B database segmentation strategies(04:05) Consumer database segmentation strategies(06:03) Podcast sponsorship by Marigold(06:52) Jay’s personal rant about “sharesies” dining experiences=================================================================Check out our FREE + VIRTUAL EVENTS! -> ...2025-02-1411 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 254- BEST OFFERS Working Right Now! Business➕Consumer!🫤AND Depop? Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson breaks down the best offers to send at different times of the year for both B2B and consumer marketing. Drawing insights from a recent study on offer performance, Jay provides actionable tips to help marketers optimize their timing and strategies.=================================================================Best Moments:(00:44) Introduction to the topic of timing offers throughout the year(01:45) B2B offers that perform well in January and February(02:37) Webinar performance and optimal timing(03:28) Consumer offers that perform well in January and February2025-01-1010 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 246- MISTAKE! You're ignoring your BEST PROSPECTS!🫢"WHAT DO YOU DO?"😡Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson discusses a group of often-overlooked prospects that could potentially be the most valuable for both business and consumer marketers. He shares insights on visitor behavior after offer expirations and provides strategies to capitalize on this intentional traffic.=================================================================Best Moments:(00:40) Introduction to the topic of overlooked prospects(00:56) 24% of offer page visits occur after the offer expires(02:28) Higher lifetime value of customers who convert on expired offers(04:02) Importance of having strategies for expired offer pages(05:32) Podcast sponsorship by...2024-12-2710 min
The Agile Brand with Greg Kihlström®Small changes that make big differences to marketing results with Jay Schwedelson, SubjectLine.comAre small tweaks in your marketing strategy costing you big wins? From email subject lines to debunking commonly-held myths, simple changes can unlock massive improvements.Today we’re exploring the art of finding small changes with big impacts in marketing with Jay Schwedelson, Founder of SubjectLine.com, CEO of Outcome Media, and host of the Do This, Not That! podcast. We’ll discuss how research-backed insights fuel his success, myths holding marketers back, and more.Jay Schwedelson is one of the top marketing experts in the U.S., renowned for providing marketers with the latest rese...2024-12-2027 minThe Agile Brand with Greg Kihlström®Small changes that make big differences to marketing results with Jay Schwedelson, SubjectLine.comAre small tweaks in your marketing strategy costing you big wins? From email subject lines to debunking commonly-held myths, simple changes can unlock massive improvements.Today we’re exploring the art of finding small changes with big impacts in marketing with Jay Schwedelson, Founder of SubjectLine.com, CEO of Outcome Media, and host of the Do This, Not That! podcast. We’ll discuss how research-backed insights fuel his success, myths holding marketers back, and more.Jay Schwedelson is one of the top marketing experts in the U.S., renowned for providing marketers with the latest rese...2024-12-2027 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 234- 48% INCREASE IN CLICK-THROUGHS! [Use SPOTIFY WRAPPED Method in your MARKETING] 🧠 FAMILY DEBRIEF after people leave! 🫢 Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson explores the unique marketing opportunities during the holiday season, emphasizing the power of recap-style content inspired by Spotify Wrapped. He shares actionable tips on leveraging personalized recaps to engage audiences and highlights examples for both B2B and consumer marketing. Jay also adds a touch of humor with a lighthearted segment on family gatherings and Spotify Wrapped anticipation.=================================================================Best Moments:(00:40) The holiday season as a marketing gift(01:54) Introduction to the Spotify Wrapped concept2024-12-0611 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 230 - WRONG!🚫You are doing SOCIAL PROOF WRONG!🤬People Annoy Me - Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson discusses the importance of using effective social proof in marketing strategies. He emphasizes the need for quantifiable metrics and contextual details in testimonials and reviews to significantly increase conversion rates. Jay provides actionable insights on how to incorporate compelling social proof across various marketing channels.=================================================================Best Moments:(00:40) Introduction to social proof and its importance in marketing(02:09) The ineffectiveness of generic and vague social proof(02:44) The power of quantifiable metrics in...2024-11-2911 min
The Digital Marketing PodcastDigital Marketing Trends and Insights for 2025, with Jay SchwedelsonIn this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US #1 Marketing Podcast and Founder of Outcome Media and Guru Media Hub. In the episode, Jay shares with us why being real and showcasing your personality is more critical now than ever, how your email database is your most valuable marketing asset, and why casual 'Lo-Fi' content resonates more with audiences. This is not one to miss! If you're looking for practical insights on the top trends and strategies to elevate your marketing game in 2025, tune in today. Show notes: Have any feedback on the...2024-11-2630 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 226- 🟥THE YEAR IS NOT OVER!🟥 LO-FI Content RIGHT NOW!📺MY TV RECOMMENDATIONS!!📺Jay’s ScoopIn this episode of Do This, Not That, host Jay Schwedelson shares actionable marketing tips for the holiday season, focusing on both B2B and B2C strategies. He discusses the effectiveness of email marketing during this period, the importance of lo-fi content, and various tactics to engage customers and grow your brand.=================================================================Best Moments:(01:16) B2B email marketing effectiveness in late November and December(02:38) The importance of lo-fi content during the holiday season(05:37) Gathering auto-replies for retargeting purposes2024-11-2212 min
Scrappy ABMEP. 118 - Effective Audience Segmentation for ABM Campaigns with Jay SchwedelsonIn this episode of Scrappy ABM, host Mason Cosby interviews Jay Schwedelson, an expert in audience segmentation and marketing strategies. They delve into the importance of targeting specific functions rather than job titles, how to effectively narrow down your target audience, and strategies for distributing content to the right people at the right time.Best Moments:(01:01) Definition and importance of audience segmentation(02:24) Identifying target companies and industries(03:34) Targeting job functions vs. job titles(05:19) Using...2024-11-1821 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 222: STOP WAITING! 🛑 Make 2025 YOUR Year! No Plan = Great Plan! 🏡 And I DON’T TALK TO MY NEIGHBORS! Jay’s ScoopIn this episode of Do This, Not That, host Jay Schwedelson emphasizes the importance of taking action and getting started on your goals, rather than waiting for the perfect moment. He shares insights on how successful companies often begin with simple ideas and evolve over time, highlighting that having a detailed plan isn't always necessary to achieve success.=================================================================Best Moments:(00:50) The value of getting started on your goals(01:58) There is never a perfect time to begin(02:33) Facebook's humble beginnings as FaceMash2024-11-1512 min
Right About Now with Ryan AlfordJay Schwedelson's Game-Changing Tactics for Email, Podcasts, and Outshining AIRight About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree...2024-11-1241 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 218- 28% INCREASE! ⬆️ What is FONF? (Fear Of Not First!) 🛍️ My HOLIDAY BUYING GUIDE! Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson discusses the emerging trend of FONF (Fear of Not being First) in marketing and how it's replacing the traditional FOMO (Fear of Missing Out) approach. He provides actionable tips for both B2B and consumer marketers to leverage this new consumer behavior in their campaigns.=================================================================Best Moments:(00:40) Introduction to the concept of FONF (Fear of Not being First)(02:56) B2B examples of using FONF in marketing(04:06) Consumer marketing examples of...2024-11-0810 min
CRM.BUZZ - אימייל מרקטינג, שיווק, דאטה. מגיש: סלע יפהJay Schwedelson, Speaker, author, and digital pioneerJay Schwedelson is a speaker, author, and digital pioneer.He founded SubjectLine.com, Outcome Media, and Guru Media Hub.Go to the Episode page on EmailGeeks.Show to learn more and watch video clips from the show.Listen to the podcast in Hebrew.Jay Schwedelson is one of the top marketing experts in the U.S. His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries.Jay is the Founder of SubjectLine.com, the leading free subject-line rating tool...2024-11-0638 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 214- LOSERS and WINNERS!🧪Tests We TRIED! 🥫SPAM Eating, Dead or Alive? - Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson shares insights from tests conducted during the recent Guru Conference, a large-scale virtual event focused on email marketing. He discusses strategies that succeeded, those that didn't, and how these findings can be applied to enhance overall marketing efforts.=================================================================Best Moments:(01:12) Experiment with "earned on demand" content access(04:39) Testing email reminder frequency for event attendance(06:40) Working with micro-influencers for event promotion(09:07) Behind-the-scenes look at Guru Conference activities2024-11-0112 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 210 - IMPOSTER SYNDROME - we ALL have it! (nobody has a clue!)🫤I hate when friends sell to friends (and ✨Bedazzling✨is horrible!) Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson discusses imposter syndrome, the importance of trying new things despite self-doubt, and the problem with receiving advice from inexperienced sources. He also touches on the issue of inauthentic support for small businesses started by friends or acquaintances.=================================================================Best Moments:(00:54) Imposter syndrome and its impact on business and career(01:52) Nobody truly knows everything, even successful entrepreneurs(02:25) Bill Gates' early failure with Traf O Data before Microsoft(03:56) Steve Ballmer's incorrect prediction about the iPhone's market share2024-10-2514 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 207- SECRET Holding Back Performance! DOMAIN FREQUENCY = INSTANT BOOST! 🧠 Wait, what is YOUR NAME? - Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson discusses the importance of domain frequency in marketing databases and provides actionable tips for both B2B and consumer marketers.=================================================================Best Moments:(00:54) Introduction to domain frequency and its impact on marketing(01:38) How to run a domain frequency report on your database(02:53) The importance of domain frequency for B2B marketers(05:49) Opportunities uncovered by domain frequency analysis(07:22) Domain frequency considerations for consumer marketers(08:53) Identifying and removing throwaway email addresses(09:43...2024-10-1814 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 203 - SEND MORE EMAIL! You're NOT Sending ENOUGH!😮HALLOWEEN CANDY Meltdown!!🍬 Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson discusses the importance of increasing email frequency for better marketing results. He challenges the common misconception that sending fewer emails leads to better performance and provides data-driven insights to support his argument.=================================================================Best Moments:(00:40) Introduction to the controversial topic of email frequency(01:38) The concept of relevancy equals frequency in email marketing(02:26) Statistics on email open rates and frequency(03:16) The importance of engagement for inbox placement(04:06) Data on average email sending frequency for...2024-10-1112 min
The Aspiring Solopreneur133. [Re-Release] Answers To The Top Email Marketing Questions Asked by Solopreneurs with Jay SchwedelsonJay Schwedelson has his epic email marketing conference (virtual and free!!) coming up on October 16 and 17. We highly encourage all solopreneurs to attend. In light of this event, we're re-releasing this amazing episode.We all have questions about email, whether it be for mass marketing campaigns or just one-on-one communication with clients or customers.So, the fact that we got Jay Schwedelson, I repeat, JAY SCHWEDELSON, to answer these questions is basically just the coolest thing ever. He addresses topics like: If email marketing is actually necessary for solopreneurs (his answer surprised us) The biggest...2024-10-0834 min
Email Geeks ShowJay Schwedelson, Speaker, author, and digital pioneerJay Schwedelson is a speaker, author, and digital pioneer.He is the founder of SubjectLine.com, Outcome Media, and Guru Media Hub.Register for guru eventJay Schwedelson is one of the top marketing experts in the U.S. His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries.Jay is the Founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million...2024-10-0738 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 195- NEW! 5 SUBJECT LINE TESTS you have NEVER TRIED!🥣SOUR PATCH KID CEREAL? Selling Sunset-GOOD or BAD?? - Jay’s SCOOPIn this episode of "Do This, Not That," host Jay Schwedelson shares five effective subject line tests for email marketing that are currently working well for both business and consumer marketers. He also busts some myths about email subject lines and provides actionable tips for marketers to improve their open rates.=================================================================Best Moments:(00:40) Introduction to five subject line tests for email marketing(01:25) The impact of subject line character count on open rates(03:25) Comparison subject lines and their effectiveness(04:50) Capitalizing words in subject lines for increased...2024-09-2711 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 191 - FORGET EVERYTHING YOU KNOW! 🧠 AI Trigger Words - WHAT are they and what does it mean??? 📺 NEW SHOWS coming out!! Soooo good! - Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson discusses the emerging concept of AI trigger words in email marketing and their potential impact on email prioritization in inboxes. He also touches on upcoming TV shows and promotes the Guru Conference.=================================================================Best Moments:(00:40) Introduction to AI trigger words and their impact on email marketing(03:48) Apple's upcoming iOS 18 update and its effect on email prioritization(05:49) Examples of AI trigger words for email marketing(07:35) Promotion of Marigold, an email sending and loyalty marketing platform2024-09-2011 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 187 - 250% INCREASE in Opt-In Rates!😳NOBODY SHOULD GO OUT TO DINNER WITH ME!!😡 Jay’s SCOOPIn this episode, host Jay Schwedelson explores the critical window for database growth in marketing, from October 15th to December 15th. He offers marketers actionable insights and strategies to optimize database growth during this pivotal period.=================================================================Key Discussion Points:(00:40) The most important time for database growth and why it matters(01:15) Analyzing opt-in trends for consumer marketers during this period(02:23) The importance of mentioning 2025 in business communications for increased engagement(03:40) Tactics for optimizing websites and using pop-ups effectively to capture...2024-09-1312 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 183 - SECRETS of TOP CMOs & CEOs (easy tactics to INSTANTLY boost email OPEN RATES!) 🏈 I STINK at Fantasy Football and DON'T SPOIL Love is Blind UK for me!!😡 Jay’s SCOOPIn this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates.=================================================================Best Moments:(00:40) What aspirational marketing is and why it's effective(02:00) Statistics showing how aspirational subject lines outperform others(02:15) Examples of aspirational subject lines that resonate with both B2B and B2C audiences(04:10) How tapping into ambition and creating emotional connections can transform campaigns(05:11) A comparison of standard vs. aspirational testimonials...2024-09-0611 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 179 - UNSCALABLE! Marketing Tips NO ONE WILL TRY (But Should)! 🔕 I have NO IDEA HOW TO USE SNAP! ☎️ | Jay’s ScoopIn this episode, host Jay Schwedelson dives into the transformative power of unscalable marketing tactics. He shares his personal "90-day handholding" strategy, which focuses on building human connections in an era increasingly dominated by automation and AI-generated content.=================================================================Best Moments:(00:40) Unscalable tactics and their importance in standing out in a highly automated marketing landscape(01:20) The over-reliance on automation and AI can lead to a loss of personal touch in marketing efforts(02:15) Jay explains his "90-day handholding" approach, a personalized strategy designed to nurture...2024-08-3012 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 171 - I WAS WRONG! Perfect Content for EMAIL vs. SOCIAL? ☀️🧴My WIFE The DERMATOLOGIST!! (I'm a Wimp) | Jay’s ScoopIn this episode, host Jay Schwedelson dives into the critical importance of tailoring your content to specific platforms, backed by new research findings from Worldata Research.Learn why beginner-level content thrives on social media while advanced content excels in email marketing and discover the stats that prove it!=================================================================Best Moments:(00:40) Why beginner-level content is more effective on social media(01:35) Research insights: Platform-specific content strategies(02:28) Performance stats for beginner content on LinkedIn and Instagram(03:33) Why advanced content should be reserved for email campaigns2024-08-1612 min
B2B Marketing with Dave Gerhardt#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce UijainwallaDave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.They cover:Subject line strategiesDesign do’s and don’tsWhat makes a truly great email in 2024This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.Timestamps(00:00) - - Intro to Jay and Pierce
(04:47) - - What Personalization Looks Like in 2024
(09:32) - - Using “Friendly...2024-08-1550 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 167 - FAIL! Your Re-Engagement Campaigns STINK! 🤠 GUY'S TRIP RECAP! 🔥 | Jay’s ScoopIn this episode, host Jay Schwedelson discusses the pitfalls of re-engagement campaigns and provides actionable tips on how to focus marketing efforts more effectively.=================================================================Best Moments:(00:40) Jay discusses re-engagement campaigns and their drawbacks(01:59) Findings from tests conducted on the effectiveness of re-engagement campaigns for B2B(04:40) Insights on the impact of re-engagement campaigns for consumer marketing(06:54) Advice on focusing energy on new customers rather than re-engaging old contacts(07:49) "Since You Didn't Ask" segment, where Jay shares his experience from a recent guys' trip...2024-08-0912 min
#704: How To Have Emails EVERYONE Opens (Which Means MORE Money!) with Founder of Subjectline.com, Jay SchwedelsonListen on… How to get more clicks on your offer with the help of an eye-catching email subject line. You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course! I know you put a massive amount of […]
The post #704: How To Have Emails EVERYONE Opens (Which Means MORE Money!) with Founder of Subjectline.com, Jay Schwedelson appeared first on Amy Porterfield | Online Marketing Expert.2024-08-0800 min
The Amy Porterfield Show#704: How To Have Emails EVERYONE Opens (Which Means MORE Money!) with Founder of Subjectline.com, Jay SchwedelsonHow to get more clicks on your offer with the help of an eye-catching email subject line.You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course!My guest today is none other than the incredible Jay Schwedelson, a true email marketing genius who is here to share his game-changing strategies that will completely uplevel your email game overnight. Jay is the president and CEO of Outcome Media and the founder of the...2024-08-0840 min
Sales Tales - A podcast sharing epic stories that get you through your sales adventure.Episode 37 - Email Prospecting: Subject Lines Done Right with Jay SchwedelsonDo you do email prospecting?
Are you doing things that are preventing prospects from ever seeing them?
EMAIL FAILS: Jay Schwedelson tells us the MULTITUDE of things we are doing wrong.
You'll be surprised how many of them are easy fixes. Jay, Dave, and I focus on:
Subject line cheat codes that increase your open rate
Email copy DON'Ts that will help you warm up leads
Calls to actions that focus on the customer and compel interaction
Email sequencing tips
Jay's biggest "Boat Anchors" of email (no more webinars, please)
Email tales of greatness!
And...2024-08-0640 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 163 - 2024 is OVER! 2025 Trends... Pre-Black Friday?! 🎤 Livin’ on a Prayer? | Jay’s ScoopIn this episode, host Jay Schwedelson dives into the importance of getting ahead in YOUR marketing efforts as you approach September 1st (leading up to big holiday promo). He also provides actionable tips and insights on how you can adapt your email sending strategies for better engagement and results!=================================================================Best Moments:(00:42) The importance of staying ahead in your marketing strategy(00:54) Significant data about marketing activities in the next 30 days(01:07) Increase in Halloween and Q4 email promotions(01:32) September 1st as a crucial date for marketers2024-08-0209 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 159 - Shhh...Poor Grammar WORKS! 😐 Vegetables at HOMEGOODS? | Jay’s ScoopIn this episode, host Jay Schwedelson delves into unconventional grammar and its SHOCKING effectiveness in modern marketing. He shares valuable insights and actionable tips for improving your email and social media campaigns by embracing imperfections in language.=================================================================Best Moments:(01:25) The value of unconventional grammar and misspellings(01:47) Benefits of using onomatopoeia in subject lines(03:09) The effectiveness of slang acronyms(05:01) Impact of bad grammar on email headlines and landing pages(06:54) How broken sentences can increase open rates(07:40) Introduction to Marigold's complete guide to...2024-07-2612 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 155 - 60 Days Till EMAIL CHANGES FOREVER! #1 Thing you NEED to do NOW! 🌹 Reality TV Update! | Jay’s ScoopIn this episode, host Jay Schwedelson discusses the importance of launching a personal email newsletter to stay relevant as Apple rolls out its iOS 18 update with new email categorization features.=================================================================Best Moments:(00:40) Jay explains why the world of email marketing is about to change with Apple's iOS 18 update(01:35) Over 46% of all business and consumer email is read via the Apple Mail app(02:07) With iOS 18, Apple will use AI to categorize emails into primary, transactions, updates, and promotions tabs(02:56) Schwedelson recommends launching a personal email newsletter...2024-07-1911 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 151 - 3 EASY Email Marketing Tips (you haven't tried)!! 😮 Flying SOUTHWEST!! | Jay’s ScoopIn this episode of "Do This, Not That," host Jay Schwedelson shares actionable tips and tactics for email marketing that can have a significant impact.=================================================================Best Moments:(01:22) The impact of using title casing versus sentence casing in email subject lines(02:23) The effectiveness of capitalizing one word in the subject line to make it stand out(03:21) Using a compelling stat as the subject line for email newsletters to boost open rates(04:24) Including memes in newsletters to increase click-through rates and add a human touch(05:21...2024-07-1211 min
FranklinCovey On Leadership with Scott MillerJay Schwedelson: Mastering Digital EngagementJay Schwedelson, CEO of Outcome Media, joins On Leadership to discuss the ins-and-outs of digital marketing and media as he shares his expertise in five specific areas: email marketing, social media, podcasting, online events, and thought leadership. Whether you're looking to refine your current strategies or explore new avenues for growth, Jay shares valuable knowledge and actionable tactics from his track record of success.
Manage Your Time Like a Pro: 7 Tips for Doing What Matters Most – Hard-working professionals should be spending more time on their long-term goals. We can help.
2024-07-0945 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 147 - NEW Segmentation Secrets!! 😮 Team Building Ugghhhhhh! | Jay’s ScoopIn this episode, host Jay Schwedelson discussing two simple but impactful marketing tactics related to segmentation — click-based segmentation and telling customers the segment they are in.================================================================Best Moments:(00:33) The importance of click-based segmentation in marketing(04:22) Segmentation and personalization and how it can improve CTRs(08:55) Jay on a team-building exercise he had to do recently (guilt pleasure movies)=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.co...2024-07-0512 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 143 - HOW ELECTION will Impact YOUR MARKETING! (key stats you need to know!) 😧 and CONSPIRACY THEORIES! | Jay’s ScoopIn this episode of "Do This, Not That", host Jay Schwedelson discusses how the upcoming U.S. presidential and local elections in November will impact marketing. He provides insights into expected increases in advertising costs, decreases in marketing performance, key dates to be aware of, and strategies for how marketers can adjust their efforts.=================================================================Best Moments:(02:12) Political ad spending estimated to reach $16 billion, causing increased costs for regular marketing(03:13) Email open rates expected to drop 2-3% each week as election approaches(03:44) Newsletter click-through rates could drop 25% one...2024-06-2813 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 139 - 40% INCREASE in Engagement from ONE WORD! Subject Line Tips, Offer Tips, and 🫠 IT IS HOT OUT! | Jay’s ScoopIn this episode of the Do This, Not That podcast, host Jay Schwedelson discusses small changes in wording and phrasing that can have a big impact on email marketing performance. Listeners will learn specific words and phrases that are currently performing very well in both business-to-business and consumer email campaigns.=================================================================Best Moments:(02:09) For business emails, naming content as a "blueprint" instead of a "guide" can increase downloads by 22-40%(04:25) Adding the word "insider" to subject lines increases business email open rates by over 20%(05:04) The phrase "step-by-step" is...2024-06-2113 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 135 - NEW LINKEDIN TIPS! 👀 You Have NEVER Heard These BEFORE! | Jay's ScoopIn this episode of "Do This, Not That", host Jay Schwedelson shares 3 actionable LinkedIn growth strategies that listeners can implement TODAY! He also shares his opinions on reality TV "all-star" shows.=================================================================Best Moments:(01:57) Best time to post on LinkedIn is 8:31 AM local time to stand out from scheduled posts(04:31) LinkedIn pushing vertical videos similar to TikTok, which is seeing huge engagement lifts (50% more likes, 200% more shares). You need to prioritize vertical video content to avoid missing this HUGE boost!(08:09) Micro-target companies you want to do business with...2024-06-1413 min
What Are You Made Of?AI, Authenticity, and Marketing Magic with Jay SchwedelsonToday's guest is Jay Schwedelson, the marketing maestro behind SubjectLine.com and Pres and CEO of Outcome Media. Jay shares his fascinating journey from growing up in a marketing-savvy household to launching his own internet advertising company in college, eventually founding the highly successful SubjectLine.com. He delves into the evolution of his career and the pivotal moments that shaped his approach to business and marketing.
Throughout the conversation, Jay reveals the secrets behind crafting compelling subject lines, emphasizing the power of numbers and the importance of capturing attention with the first few characters...2024-06-1232 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 131 - STOP Doing What WORKS! 🛑 How Confirmation Bias Is DESTROYING Your Marketing! and INVITE ME NEVER! l Jay's ScoopIn this episode of "Do This, Not That", host Jay Schwedelson discusses the marketing pitfalls of confirmation bias and disconfirmation bias. He explains how falling into these biases can lead marketers to make poor decisions by continuing ineffective tactics or avoiding potentially successful ones. Listeners will learn the importance of continuously innovating and testing new ideas rather than relying on past results.=================================================================Best Moments:(00:55) Confirmation bias causes marketers to double down on what has worked before, leading to lack of innovation and becoming "wallpaper"(04:48) Dis-confirmation bias leads marketers to...2024-06-0712 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 127 - MASSIVE GROWTH: Why Curator vs. Creator is a GAME-CHANGER I Jay’s ScoopIn this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for your business. He explains why it's important to do both in order to grow your audience and get more opportunities.=================================================================Best Moments:(02:41) The difference between content CREATION and content CURATION(04:08) Why you NEED a bigger "tent" and need to grow your audience, even if they don't directly buy from you(06:47) How to curate content properly — find highly engaged posts on other platforms that ar...2024-05-3113 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 124 - BEST DAY TO SEND EMAIL? Taylor Swift in MARVEL Movie!?! I Jay’s ScoopIn this episode of "Do This, Not That", host Jay Schwedelson discusses the best days and types of emails to send out for both business and consumer audiences. He shares insights from data collected across the 6 billion emails his agency sends out each year.=================================================================Best Moments:(00:49) The best days to send out email campaigns(02:30) Email newsletters and mid-funnel emails perform best on Monday and Tuesday(03:32) Sales emails perform best on Wednesday. For B2C, email exclusive offers perform really well(04:35) Webinar attendance is best on...2024-05-2414 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 120- 50% INCREASE in Conversions!! How WAITLIST Marketing Can Change Your Business!! l Jay's ScoopIn this episode of "Do This, Not That", host Jay Schwedelson talks about the power of waitlist and preregistration marketing. He shares stats showing how waitlists can increase lifetime value, conversion rates, and open rates. Jay then outlines some key steps for creating an effective waitlist campaign, including offering incentives and keeping people engaged through email updates.=================================================================Best Moments:(04:36) Waitlists build anticipation and allow you to gauge interest before launching a product or service(05:53) Waitlists provide valuable customer data so you can tailor your marketing(01:52) Case studies...2024-05-1712 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 116- GROW YOUR LIST! 25% of Your Database DISAPPEARS Every Year! EASY ways to GROW your database I Jay’s ScoopIn this episode of "Do This, Not That", host Jay Schwedelson discusses the importance of continuously growing your email list to offset natural subscriber decay over time. You'll hear new tips on minimizing the fields you collect to increase form conversion rates, using first-party data and popups to capture more subscriber data, and leveraging your best content to attract new subscribers.=================================================================Best Moments:(00:49) Email databases lose 20-25% of subscribers annually through things like bounced emails and unsubscribes(03:21) Minimize form fields to increase conversion - 3 fields have 45% higher submission rates...2024-05-1012 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 108- PUBLIC SPEAKING Secrets!! [Ultimate Speaker TIPS for Presentations, Webinars, Zoom Meetings...] How NOT to be BORING!! Jay’s ScoopIn this episode of Do This, NOT That, host Jay Schwedelson shares tips you NEED that will drastically improve your public speaking skills. He also draws from his experience of 300+ conference speeches and explains key techniques to grab attention, connect personally, and handle questions confidently.Best Moments:(02:48) Don't preview or tell the audience you have more points coming — jump into your most compelling stat or story instead(04:21) Share personal anecdotes and pictures to connect HUMAN-to-HUMAN(05:20) You must EARN the right to be funny(05:48) Share recent examples from th...2024-04-2615 min
Private Club Radio Show342: Email ISN'T Dead: Effective Strategies for Private Clubs w/ Jay SchwedelsonJoin us for a fun and enlightening chat with Jay Schwendelson, an email marketing guru and private club aficionado. In today’s episode, we dive deep into the art of crafting catchy email subject lines and the game-changing effects of personalizing your messages. With Jay’s unique insights as both a marketing expert and a club member, he offers valuable tips that will help private clubs not just reach their members, but truly connect with them.Get ready to laugh and learn as we explore the often-overlooked world of email pre-headers and how a little creativity can dras...2024-04-2219 minPrivate Club Radio Show342: Email ISN'T Dead: Effective Strategies for Private Clubs w/ Jay SchwedelsonJoin us for a fun and enlightening chat with Jay Schwendelson, an email marketing guru and private club aficionado. In today’s episode, we dive deep into the art of crafting catchy email subject lines and the game-changing effects of personalizing your messages. With Jay’s unique insights as both a marketing expert and a club member, he offers valuable tips that will help private clubs not just reach their members, but truly connect with them.Get ready to laugh and learn as we explore the often-overlooked world of email pre-headers and how a little creativity can dras...2024-04-2219 min
DC Power HourWe’re changing things up this episode with Marketing Guru Jay Schwedelson!For this episode of DC Power Hour, we brought in another expert who’s powerful in his field, Marketing Guru Jay Schwedelson. Jay joins one of the Battery Blarney brothers, Allen Byrne, for a conversation across industries on generating demand by offering authentic and FREE thought leadership. Comparing the value of being a source of authoritative content in Marketing vs. the DC Power industry, we discuss the importance of providing our audiences educational information. We also have some fun discussing the inherent need for reliable power across all industries as well as the value of mindless reality television to deco...2024-04-1941 min
Belkins PodcastJay Schwedelson: From Internet Ads to Guru ConferencesEver wondered how a small idea can transform into a major industry influence?In this episode, we sit down with Jay Schwedelson, the visionary behind Outcome Media and Guru Conference, to dissect his journey from spearheading early internet ads to leading innovative virtual conferences.Join Michael and Jay as they explore crucial topics like the evolution of demand generation, the significant role of email in business communication, and strategies for scaling in the digital age. Learn how to cultivate a resilient business and vibrant company culture amidst constant digital shifts.0:00 - Intro1:10 - Transition...2024-04-1856 min
The Social Selling PodcastS3 E11 - The POWER Of Newsletters with Jay Schwedelson I Social CallsIn this episode of the Social Selling Podcast, host Daniel Disney is joined by Jay Schwedelson, founder of Subjectline.com and Guru Media Hub, to discuss LinkedIn newsletters. They explore how LinkedIn newsletters work, why they beat the algorithm, tips for creating compelling newsletters, and more. Listeners can expect to learn best practices for leveraging LinkedIn newsletters to grow their audience and engage their connections.Main Discussion Points:- How LinkedIn newsletters differ from regular posts and why they have higher visibility and subscriber rates- Tips for creating an attention-grabbing newsletter name...2024-04-1818 min
Hire Learning with Oz RashidThe Evolution of Marketing | Hire Learning Podcast | Oz Rashid with Jay SchwedelsonIt's crazy to think that direct mail advertising feels so archaic today.Since those beginning days, marketing has become elaborate billboards, sponsored posts across social media, TikTok brand accounts attempting humor, and even AI-driven campaigns. We've come a long way... And Jay Schwedelson has been around to watch this insane marketing evolution.Jay is the founder of GURU Media Hub, President and CEO of Outcome Media, AND the founder of Subjectline.com. Yeah, this guy's the real deal. It was so awesome to have Jay on Hire Learning and pick his brain on...2024-04-1045 min
At the Forefront: Fintech ConversationsEpisode 47: Mastering B2B Fintech Email Marketing with Jay SchwedelsonIn this CMO edition of "At the Forefront", marketing expert and Subjectline.com founder Jay Schwedelson joins our VP and Head of Digital Amanda Perrucci for an insightful discussion on email marketing trends and tips on how B2B fintechs can better leverage this powerful channel to engage their audience. 2024-04-0422 min
Little TalksB2B tips from email marketing legend, Jay SchwedelsonWe're thrilled to host this week's special guest, Jay Schwedelson, president and CEO of Outcome Media, and one of America's foremost marketing authorities. He is celebrated as one the top 10 marketing experts nationwide. His Do This, Not That! is a top 10 marketing podcast—and a great listen if you love reality TV.After Roop's memorable encounters with him at recent HubSpot INBOUND conferences, it's our privilege to welcome Jay to Little Talks. He's here to share crucial B2B email marketing strategies for engaging your target audiences on a weekly basis—yes, that's right, weekly!So, grab...2024-03-2725 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEP. 85- OFFERS Working RIGHT NOW! (psst...you're doing it wrong) l Jay's ScoopIn this episode of the podcast, host Jay Schwedelson discusses how marketers should adjust their messaging and campaigns during the March-April timeframe when audiences start caring less about outlooks for the current year and more about what's coming up next.Key Discussion Points:- Business outlook content for 2024 sees a 50%+ drop in engagement after March 15th. Audiences now want more tangible predictions for Q2 and the upcoming month instead.- On the consumer side, holiday and summer-themed content starts performing very well beginning March 15th as people look ahead.- Tips...2024-03-1513 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEP. 81- SEGMENTATION Secrets You DON’T KNOW! l Jay's ScoopIn this week's episode, host Jay Schwedelson discusses segmentation strategies for marketing. He shares basic segmentation tactics like sending email newsletter follow-ups to non-openers, as well as more advanced "super segmentation" techniques to identify your best customers and prospects. Listeners will learn specific ways to segment their email lists, webinar attendees, repeat buyers, long-time customers, and social media fans in order to improve campaign performance.Main Discussion Points:- Basic email segmentation like sending a 2nd newsletter to non-openers can increase overall open rates by over 30%- Webinar attendees who watch more than half the...2024-03-0814 minThe Aspiring Solopreneur97. Answers To The Top Email Marketing Questions Asked by Solopreneurs with Jay SchwedelsonAspiring solopreneurs. Stop whatever it is you're doing and listen to this episode right now! OK, so maybe that's a little dramatic, but seriously, after recording nearly 100 episodes, trust me when I say this is absolutely one of the most important episodes you need to listen to. We all have questions about email, whether it be for mass marketing campaigns or just one-on-one communication with clients or customers. So, the fact that we got Jay Schwedelson, I repeat, JAY SCHWEDELSON, to answer these questions is basically just the coolest thing ever. H...2024-02-2034 min
That's a Hard NoSorry I Haven't Followed Up with Jay SchwedelsonJay Schwedelson is the founder of SubjectLine.com, the CEO of Outcome Media, and one of the top marketing thought leaders in the industry today. In this conversation we cover a lot of ground, including boundary setting as both humans and marketers, business ownership, marketing pet peeves, and oh yeah, we laugh a lot, too.Key Takeaways[00:01:31] Marketing and ethical boundaries[00:08:17] Boundaries in Email Marketing[00:11:30] Influencer marketing insights[00:15:27] Social Media Isn't Going Anywhere[00:22:08] Marketing Pet Peeves[00:24:26] The importance of follow-up[00:28:48] R...2024-02-2047 min
Dynamic NonprofitsDNP Deep Dive: Email Hacks For Nonprofits w/ Jay Schwedelson CEO @ Outcome Media & Founder, GURU EventsWe cover a lot of ground on the Dynamic Nonprofits Podcast, but some of our favorite discussions are when we deep dive into tactics and practical tips that can help transform your fundraising program.
If you're an email fundraiser, or just a fundraiser who shares our passion for A/B testing, you'll love Dan's conversation with email GURU Jay Schwedelson.
Jay's combination of passion, candor, and practicality make for an entertaining discussion that will provide you with pages full of tips that can transform your organization's approach to email...2024-02-1053 min
Be a Marketer with Dave CharestCreating Subject Lines that Get Opens with Jay SchwedelsonJay Schwedelson has had an interest in direct marketing since he was a five-year-old watching his parents’ direct mail business. Today, he’s one of the internet’s top email marketing experts, but the thing he loves most about email is that you don’t need to be an expert to do it well. “Just get it out there,” he says. “Iterate and keep going. Consistency will win out—you will beat out 95% of everybody else you’re competing with just by being there and doing it.” For nearly 30 years, Jay has run Out...2024-02-0141 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEP. 60- MOST Important Part of Your Website…(GAME CHANGER TIPS!) I Jay's ScoopIn this episode of the podcast, host Jay Schwedelson discusses the importance of the "after they do the thing" pages on websites. These are the pages users land on after taking a desired action like subscribing to a newsletter, registering for a webinar, or making a purchase. Jay explains why these pages represent the most valuable real estate on a website and shares statistics on how additional offers on these pages can convert extremely well.Main Discussion Points:- After newsletter subscription pages, additional newsletter sign-up boxes convert at over 50%- Offers on "...2024-01-2610 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEP. 54- The MVP of MARKETING TIPS! (This Works!) I Jay's ScoopIn this episode, host Jay Schwedelson discusses how staying in tune with current trends, such as AI and the Super Bowl, can skyrocket your engagement rates. Jay also dives into the benefits of leveraging Pinterest Predicts, a trend predictor that helps marketers stay ahead of the game.Main Discussion Points:- Talking about current events and trends like AI can dramatically boost engagement- Including "AI" in email subject lines has increased open rates 20% recently- Using Super Bowl related words like "MVP" and "touchdown" in emails the week before the...2024-01-1212 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEP. 47- NEW Subject Line TESTS! l Jay's ScoopIn this episode of 'Do This, Not That', Jay Schwedelson reveals the latest subject line trends to maximize email open rates. As an email marketer, boosting your open rate is crucial for success. Join Jay as he shares actionable tips and real-life examples on crafting compelling subject lines that grab attention and drive engagement. From pain point marketing to leveraging the power of comparison, learn how to optimize your subject lines for the highest email open rates in the new year. Don't miss out on this valuable insight that will supercharge your email marketing campaigns!Key Discussion...2023-12-2914 min
Paleo Ad Tech46. Jay Schwedelson – was WebConnect the first ad network?
Jay was the founder of a very early ad network called WebConnect, in the second half of 1995, that was notable for taking a then-unusual but prescient stance against the use of third-party cookies for “tracking” — a business decision that Jay admits “was wrong,” ultimately forcing WebConnect to transform into an email-focused services shop.
Today Jay is still living in WebConnect’s home-ground of Boca Raton, Florida, running an agency called Outcome Media — as well as hosting the upcoming Guru Conference for email marketers, at which I’m happy to be contributing some mind-bending insights. In the interim he founded World...2023-12-1029 min