Shows
The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital MarketingFrom Cold Emails to Hot Leads: The Digital Marketing Backbone You Can't Ignore featuring Jay SchwedelsonEmail marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity. • Email is definitely not dead – it's been generating millions in revenue for over a decade• Design doesn't matter in email – focus on consistency and authenticity instead• The sweet spot for email frequency is 2-4 times per month• DNS records (SPF, DKIM, DMARC) are now essential for good deliverability• Different platforms serve different needs – MailChimp for beginners, Active Campaign for automation, GoHighLevel for all-in-one• Lead magnets should provide genuine value worth at leas...2025-06-2840 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldQ4 & Holiday Marketing Starts NOW! 🎁⛄️ Jay’s SCOOP | Ep. 366Mid-July and it’s 98 degrees out—but marketers are already thinking about December. Jay Schwedelson drops a reality check: your Q4 and holiday campaigns don’t start in the fall, they start now. From subject line data to social engagement spikes, he breaks down why jumping into end-of-year messaging this early isn't just smart—it's a major edge. Even if you’re sweating through summer, your prospects are mentally putting up the tree.Best Moments:(00:30) Why July flips the mental switch from BBQs to Q4(01:15) Google’s data shows “holiday marketing” searches spike between July 10–...2025-06-2710 min
Beyond The BillboardJay Schwedelson on Email Myths, Fake Ads, and Marketing in a Mess | Ep. 16Attribution is broken. Email gets too much credit. And fake out-of-home ads? They're everywhere.On this episode of Beyond the Billboard, host Charlie Riley and co-host Greg Wise sit down with Jay Schwedelson for an unfiltered look at what's working (and what's not) across marketing channels today. Jay, known for his email marketing expertise and outspoken industry takes, doesn't hold back.They explore how internal infighting over marketing attribution has led to budget brawls, why email only closes the deal because brand already did the work, and how brands are misusing performance metrics. From holdout...2025-06-2428 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold3 Marketing Myths BUSTED! Quick WINS! 🔗 Jay’s SCOOP | Ep. 362People keep telling you not to do these three things—and they're wrong. Jay Schwedelson is breaking down some of the most persistent marketing myths floating around LinkedIn and your inbox. From link placement to email resends to reposting content, the "rules" might be more superstition than strategy. Jay puts them to the test and shares what actually works based on real data (and a little experimentation of his own).Best Moments:(01:10) A massive LinkedIn study finds posts with links actually get more engagement(02:45) Why the myth about LinkedIn penalizing outbound links never ma...2025-06-2011 min
Got Marketing?Breaking up with marketing "best practices" with Jay SchwedelsonWe’ve been told for years to follow the marketing rules, avoid annoying people, and never send too many emails but what if that’s exactly what’s holding us back?
Its time to unsubscribe from boring marketing and legacy thinking.
This week Mia meets her marketing hero,Jay Schwedelson, a straight shooting legendary marketer who shares Mia's love of email marketing and trash TV.
Jay is the host of the No 1 marketing podcast in the US, Do This, Not That! podcast, founder of SubjectLine.com and the creator of the largest virtual marketing even...2025-06-1832 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold7 NEW Subject Line Tests (you've NEVER tried!) + Guys Trip Update! 📬 Jay’s SCOOP | Ep. 356Sometimes, marketing advice gets a little wild, and that’s what makes this episode a must-listen. Jay Schwedelson is on a mission to shake you out of boring subject lines with A/B tests that are completely opposite. Think “you don’t need this email” vs. “you absolutely need this email,” or "letting your inner guilt trip loose." You’ll pick up plenty of unexpected ideas (and maybe rethink what “we need to talk” really means), plus get a peek into Jay’s annual guys trip and his quest for the world’s most embarrassing gag gifts.Best Moments:(0...2025-06-1311 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold4 INSTANT Ways to Increase Social and Email Engagement😮 [White Space is Secret Sauce!] Jay’s SCOOP | Ep. 350In this episode of Do This, Not That, host Jay Schwedelson shares simple but overlooked email and social tactics—from skipping preheaders to breaking up text for more white space—and gets honest about his doctor’s visit.=================================================Best Moments:(00:13) Easy tactics you’re not using for email and social(01:22) Have you ever tested no preheader?(02:04) No preheader lifts open rates by 12–14%(03:26) Try just one call to action button(03:56) One CTA = 3x more clicks(04:38) Four+ lines of text drops clicks by 20%(05:16) LinkedIn: use enter...2025-06-0610 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold3 SECRET Growth Hacks You’ve Never Tried 😳🔥 Jay’s SCOOP | Ep. 345In this episode of Do This, Not That, host Jay Schwedelson shares three easy-to-miss tactics that boost engagement on LinkedIn, Instagram, and email—and closes with a story of mistaken identity on spring break in Cancun.=================================================Best Moments:(01:02) Commenting on old LinkedIn posts boosts profile views by 20–25%(03:06) Share your Instagram reel to 20 people with unique notes for 40% more engagement(05:53) A subject line with just the recipient’s first name lifted open rates by 25%(09:48) Jay accidentally slept in a stranger’s hotel room on spring break=================================================Check out o...2025-05-3011 min
GoalpreneurE:31 Get more clients + more open rates with Jay SchwedelsonI am so EXCITED for you to listen to this, I sit down with email marketing genius Jay Schwedelson—founder of SubjectLine.com and host of the #1 marketing podcast Do This, Not That!—to break down what actually works in today’s marketing world.Jay doesn’t hold back as he shares gold-level tips on crafting high-converting subject lines, smart calls-to-action, and how timing could be the secret weapon you’re ignoring in your email game. We also dive into how AI is changing marketing, the power of short-form video, and how free events can grow a community...2025-05-2734 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold🚨 “Steal This” = 35% INCREASED Engagement! 💡 AND 4 People Who Annoy Me! Jay’s SCOOP | Ep. 340In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky.=================================================Best Moments:(02:08) We want free stuff and we want BTS as the cool kids say(03:17) Titles starting with “steal” have a 35% higher average engagement rate(03:47) Subject lines with “steal” lift open rates 24% (consumer) and 28% (B2B)(04:13) Call-to-action buttons should say “steal this strategy” ins...2025-05-2309 min
Event About It04 AFTER SHOW Why Your Event Emails Aren’t Working (and How to Fix Them) with Jay SchwedelsonIf you send emails to your customers, you will want to listen to this episode 🎧 This "After Show" is packed with game-changing email marketing insights from our guest Jay Schwedelson who brings the receipts. With over 15 million subject lines tested and 40,000+ campaigns executed annually, Jay doesn’t just talk email strategy he lives it. Jay Schwedelson is the founder of SubjectLine.com and GURU Media Hub, the force behind the world’s largest email marketing events. With over 15 million subject lines tested and a top-ranked marketing podcast, he’s one of the most trusted voices in the email game.Host Mega...2025-05-2030 minEvent About It04 Can You Survive a Keynote After a Hot Wing Meltdown? with Jay SchwedelsonAre you using “Register Now” as your call to action? Or sending your emails at 9 a.m. sharp Monday morning, it’s time for an email marketing intervention. This episode is your no-BS guide to fixing the mistakes clogging up your campaigns and killing your event ROI.Our guest, Jay Schwedelson, has tested over 15 million subject lines and isn’t afraid to drag bad email habits into the light. Jay is the founder of SubjectLine.com and GURU Media Hub, the force behind the world’s largest email marketing events. He’s one of the most trusted voices in the...2025-05-1623 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEASIEST Tip to Massive Engagement! ➕ I Look Tired 🤬 Jay’s SCOOP | Ep. 329In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that’s helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses.=================================================Best Moments:(01:04) The email strategy: sending a basic feedback request email to your database(01:46) Subject line technique: using only the word "question" with no preheader(02:37) How to adapt this strategy for different business types and database sizes(04:00) Using AI to synthesize and analyze customer feedback responses2025-05-0911 min
Power Producers PodcastEmail Myths, Metrics and Moves with Jay SchwedelsonIn this Power Producers Podcast episode, David Carothers dives
into the world of email marketing with Jay Schwedelson, founder of
SubjectLine. The discussion focuses on
how to refine your email marketing strategy, specifically the art of creating
subject lines that boost open rates and increase engagement.
David and Jay explore practical tips and insights on how to
optimize your email outreach, avoid common mistakes, and ultimately build a
more effective email marketing campaign.
Key Highlights:
Email Marketing Missteps: Common PitfallsDavid and Jay kick
things off by discussing why many businesses struggle...2025-04-3049 min
The Amy Porterfield ShowSubject Lines That Stop the Scroll: Jay Schwedelson’s Secrets RevealedYour Emails Deserve More Opens, Clicks, and Sales—Here’s How to Get ThemAI is making us feel less and less connected with brands, but personal newsletters are changing the game. With a 48% higher open rate and 30% more click-throughs than traditional brand emails, personal newsletters are becoming the ultimate way to break through the noise and build trust with your subscribers.Email marketing expert Jay Schwedelson joins me to share step-by-step how you can implement unconventional and super impactful strategies to revitalize your email marketing efforts. You'll discover what...2025-04-2254 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldULTIMATE Landing Page Test Ideas!🧠 (Conversion Rate INCREASE!) Jay’s SCOOP | Ep. 312In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle. Dubbed “10 percenter” tactics, these small changes can each improve conversion rates by around 10%. From form layout and button copy to trust badges and consistent imagery, Jay walks through the tweaks marketers can make to help visitors say “yes” more often.=================================================================Best Moments(01:00) The problem: Only 10% of landing page visitors convert(02:35) Introducing “10 percenter” tips for ~10% improvements(03:22) Form field optimization—every extra required f...2025-04-1812 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp.294- SECRET to 40% Email Open Rate INCREASE! ➕I don't like Las Vegas | Jay’s SCOOPIn this episode of the "Do This, Not That" podcast, Jay Schwedelson dives deep into the power of specificity in marketing. He outlines how using microsegmentation can dramatically enhance your email open rates and social media engagement, leading to more conversions. Jay emphasizes the need to stop vague marketing messages and instead focus on clear, targeted communication that resonates with your audience.=================================================================Best Moments:0:00 - Introduction0:26 - The problem with vague marketing1:50 - Microsegmentation explained2:15 - Business examples of microsegmentation2:54 - Consumer examples of microsegmentation4:00...2025-03-2111 min
IMCA peer2peerHow to Create High-Performing B2B Email Campaigns w/ Jay SchwedelsonJay Schwedelson, Founder of SubjectLine.com & President and CEO of Outcome Media & Founder of GURU Media Hub, joins Jim Flynn and Leslie Castillo to talk about effective email marketing in 2025. Interested in learning how to leverage email to reach an insurance audience? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.2025-03-0430 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 274-SEGMENTATION Secrets You NEVER Knew! ➕ I Hate Sharesies with Dinner Groups😡Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson dives into hidden opportunities in database segmentation for marketers, sharing strategies for both B2B and consumer databases. Plus, Jay shares a personal rant about “sharesies” dining experiences that we can all relate to!=================================================================Best Moments:(00:40) Introduction to hidden gold in your database(01:36) B2B database segmentation strategies(04:05) Consumer database segmentation strategies(06:03) Podcast sponsorship by Marigold(06:52) Jay’s personal rant about “sharesies” dining experiences=================================================================Check out our FREE + VIRTUAL EVENTS! -> ...2025-02-1411 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 254- BEST OFFERS Working Right Now! Business➕Consumer!🫤AND Depop? Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson breaks down the best offers to send at different times of the year for both B2B and consumer marketing. Drawing insights from a recent study on offer performance, Jay provides actionable tips to help marketers optimize their timing and strategies.=================================================================Best Moments:(00:44) Introduction to the topic of timing offers throughout the year(01:45) B2B offers that perform well in January and February(02:37) Webinar performance and optimal timing(03:28) Consumer offers that perform well in January and...2025-01-1010 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 246- MISTAKE! You're ignoring your BEST PROSPECTS!🫢"WHAT DO YOU DO?"😡Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson discusses a group of often-overlooked prospects that could potentially be the most valuable for both business and consumer marketers. He shares insights on visitor behavior after offer expirations and provides strategies to capitalize on this intentional traffic.=================================================================Best Moments:(00:40) Introduction to the topic of overlooked prospects(00:56) 24% of offer page visits occur after the offer expires(02:28) Higher lifetime value of customers who convert on expired offers(04:02) Importance of having strategies for expired offer pages(05:32) Podcast...2024-12-2710 min
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXSmall changes that make big differences to marketing results with Jay Schwedelson, SubjectLine.comAre small tweaks in your marketing strategy costing you big wins? From email subject lines to debunking commonly-held myths, simple changes can unlock massive improvements.Today we’re exploring the art of finding small changes with big impacts in marketing with Jay Schwedelson, Founder of SubjectLine.com, CEO of Outcome Media, and host of the Do This, Not That! podcast. We’ll discuss how research-backed insights fuel his success, myths holding marketers back, and more.Jay Schwedelson is one of the top marketing experts in the U.S., renowned for providing marketers with the latest rese...2024-12-2027 minThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXSmall changes that make big differences to marketing results with Jay Schwedelson, SubjectLine.comAre small tweaks in your marketing strategy costing you big wins? From email subject lines to debunking commonly-held myths, simple changes can unlock massive improvements.Today we’re exploring the art of finding small changes with big impacts in marketing with Jay Schwedelson, Founder of SubjectLine.com, CEO of Outcome Media, and host of the Do This, Not That! podcast. We’ll discuss how research-backed insights fuel his success, myths holding marketers back, and more.Jay Schwedelson is one of the top marketing experts in the U.S., renowned for providing marketers with the latest rese...2024-12-2027 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 234- 48% INCREASE IN CLICK-THROUGHS! [Use SPOTIFY WRAPPED Method in your MARKETING] 🧠 FAMILY DEBRIEF after people leave! 🫢 Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson explores the unique marketing opportunities during the holiday season, emphasizing the power of recap-style content inspired by Spotify Wrapped. He shares actionable tips on leveraging personalized recaps to engage audiences and highlights examples for both B2B and consumer marketing. Jay also adds a touch of humor with a lighthearted segment on family gatherings and Spotify Wrapped anticipation.=================================================================Best Moments:(00:40) The holiday season as a marketing gift(01:54) Introduction to the Spotify Wrapped concept(02:59) Statistics on recap-style content effectiveness2024-12-0611 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 230 - WRONG!🚫You are doing SOCIAL PROOF WRONG!🤬People Annoy Me - Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson discusses the importance of using effective social proof in marketing strategies. He emphasizes the need for quantifiable metrics and contextual details in testimonials and reviews to significantly increase conversion rates. Jay provides actionable insights on how to incorporate compelling social proof across various marketing channels.=================================================================Best Moments:(00:40) Introduction to social proof and its importance in marketing(02:09) The ineffectiveness of generic and vague social proof(02:44) The power of quantifiable metrics in testimonials(05:39) The impact of contextual details...2024-11-2911 min
The Digital Marketing PodcastDigital Marketing Trends and Insights for 2025, with Jay SchwedelsonIn this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US #1 Marketing Podcast and Founder of Outcome Media and Guru Media Hub. In the episode, Jay shares with us why being real and showcasing your personality is more critical now than ever, how your email database is your most valuable marketing asset, and why casual 'Lo-Fi' content resonates more with audiences. This is not one to miss! If you're looking for practical insights on the top trends and strategies to elevate your marketing game in 2025, tune in today. Show notes: Have any feedback on the...2024-11-2630 min
Scrappy ABMEP. 118 - Effective Audience Segmentation for ABM Campaigns with Jay SchwedelsonIn this episode of Scrappy ABM, host Mason Cosby interviews Jay Schwedelson, an expert in audience segmentation and marketing strategies. They delve into the importance of targeting specific functions rather than job titles, how to effectively narrow down your target audience, and strategies for distributing content to the right people at the right time.Best Moments:(01:01) Definition and importance of audience segmentation(02:24) Identifying target companies and industries(03:34) Targeting job functions vs. job titles(05:19) Using...2024-11-1821 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 222: STOP WAITING! 🛑 Make 2025 YOUR Year! No Plan = Great Plan! 🏡 And I DON’T TALK TO MY NEIGHBORS! Jay’s ScoopIn this episode of Do This, Not That, host Jay Schwedelson emphasizes the importance of taking action and getting started on your goals, rather than waiting for the perfect moment. He shares insights on how successful companies often begin with simple ideas and evolve over time, highlighting that having a detailed plan isn't always necessary to achieve success.=================================================================Best Moments:(00:50) The value of getting started on your goals(01:58) There is never a perfect time to begin(02:33) Facebook's humble beginnings as FaceMash(03:12) Airbnb's initial concept for industry conferences2024-11-1512 min
Right About Now with Ryan AlfordJay Schwedelson's Game-Changing Tactics for Email, Podcasts, and Outshining AIRight About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree...2024-11-1241 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 218- 28% INCREASE! ⬆️ What is FONF? (Fear Of Not First!) 🛍️ My HOLIDAY BUYING GUIDE! Jay’s SCOOPIn this episode of Do This, Not That, host Jay Schwedelson discusses the emerging trend of FONF (Fear of Not being First) in marketing and how it's replacing the traditional FOMO (Fear of Missing Out) approach. He provides actionable tips for both B2B and consumer marketers to leverage this new consumer behavior in their campaigns.=================================================================Best Moments:(00:40) Introduction to the concept of FONF (Fear of Not being First)(02:56) B2B examples of using FONF in marketing(04:06) Consumer marketing examples of FONF(06:05) Sponsor message for Marigold, an...2024-11-0810 min
CRM.BUZZ פודקאסט ובלוג בנושא עבירוּת אימיילים, אימייל מרקטינג ושיווק. מגיש: סלע יפהJay Schwedelson, Speaker, author, and digital pioneerJay Schwedelson is a speaker, author, and digital pioneer.He founded SubjectLine.com, Outcome Media, and Guru Media Hub.Go to the Episode page on EmailGeeks.Show to learn more and watch video clips from the show.Listen to the podcast in Hebrew.Jay Schwedelson is one of the top marketing experts in the U.S. His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries.Jay is the Founder of SubjectLine.com, the leading free subject-line rating tool...2024-11-0638 min
The Aspiring Solopreneur133. [Re-Release] Answers To The Top Email Marketing Questions Asked by Solopreneurs with Jay SchwedelsonJay Schwedelson has his epic email marketing conference (virtual and free!!) coming up on October 16 and 17. We highly encourage all solopreneurs to attend. In light of this event, we're re-releasing this amazing episode.We all have questions about email, whether it be for mass marketing campaigns or just one-on-one communication with clients or customers.So, the fact that we got Jay Schwedelson, I repeat, JAY SCHWEDELSON, to answer these questions is basically just the coolest thing ever. He addresses topics like: If email marketing is actually necessary for solopreneurs (his answer surprised us) The biggest...2024-10-0834 min
Email Geeks ShowJay Schwedelson, Speaker, author, and digital pioneerJay Schwedelson is a speaker, author, and digital pioneer.He is the founder of SubjectLine.com, Outcome Media, and Guru Media Hub.Register for guru eventJay Schwedelson is one of the top marketing experts in the U.S. His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries.Jay is the Founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million...2024-10-0738 min
The Rivergate Marketing PodcastLearn Email Secrets from Expert Jay SchwedelsonIn this episode, Grace Clark and Christine McQuilkin sit down with Jay Schwedelson, one of the top marketing experts in the US who is affectionately known as the “king of email.” His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries. Jay is the founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactf...2024-10-0428 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 187 - 250% INCREASE in Opt-In Rates!😳NOBODY SHOULD GO OUT TO DINNER WITH ME!!😡 Jay’s SCOOPIn this episode, host Jay Schwedelson explores the critical window for database growth in marketing, from October 15th to December 15th. He offers marketers actionable insights and strategies to optimize database growth during this pivotal period.=================================================================Key Discussion Points:(00:40) The most important time for database growth and why it matters(01:15) Analyzing opt-in trends for consumer marketers during this period(02:23) The importance of mentioning 2025 in business communications for increased engagement(03:40) Tactics for optimizing...2024-09-1312 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 183 - SECRETS of TOP CMOs & CEOs (easy tactics to INSTANTLY boost email OPEN RATES!) 🏈 I STINK at Fantasy Football and DON'T SPOIL Love is Blind UK for me!!😡 Jay’s SCOOPIn this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates.=================================================================Best Moments:(00:40) What aspirational marketing is and why it's effective(02:00) Statistics showing how aspirational subject lines outperform others(02:15) Examples of aspirational subject lines that resonate with both B2B and B2C audiences(04:10) How tapping into ambition and creating emotional connections can transform campaigns2024-09-0611 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 179 - UNSCALABLE! Marketing Tips NO ONE WILL TRY (But Should)! 🔕 I have NO IDEA HOW TO USE SNAP! ☎️ | Jay’s ScoopIn this episode, host Jay Schwedelson dives into the transformative power of unscalable marketing tactics. He shares his personal "90-day handholding" strategy, which focuses on building human connections in an era increasingly dominated by automation and AI-generated content.=================================================================Best Moments:(00:40) Unscalable tactics and their importance in standing out in a highly automated marketing landscape(01:20) The over-reliance on automation and AI can lead to a loss of personal touch in marketing efforts(02:15) Jay explains his "90-day handholding" approach...2024-08-3012 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 171 - I WAS WRONG! Perfect Content for EMAIL vs. SOCIAL? ☀️🧴My WIFE The DERMATOLOGIST!! (I'm a Wimp) | Jay’s ScoopIn this episode, host Jay Schwedelson dives into the critical importance of tailoring your content to specific platforms, backed by new research findings from Worldata Research.Learn why beginner-level content thrives on social media while advanced content excels in email marketing and discover the stats that prove it!=================================================================Best Moments:(00:40) Why beginner-level content is more effective on social media(01:35) Research insights: Platform-specific content strategies(02:28) Performance stats for beginner content on LinkedIn and...2024-08-1612 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 167 - FAIL! Your Re-Engagement Campaigns STINK! 🤠 GUY'S TRIP RECAP! 🔥 | Jay’s ScoopIn this episode, host Jay Schwedelson discusses the pitfalls of re-engagement campaigns and provides actionable tips on how to focus marketing efforts more effectively.=================================================================Best Moments:(00:40) Jay discusses re-engagement campaigns and their drawbacks(01:59) Findings from tests conducted on the effectiveness of re-engagement campaigns for B2B(04:40) Insights on the impact of re-engagement campaigns for consumer marketing(06:54) Advice on focusing energy on new customers rather than re-engaging old contacts(07:49) "Since You Didn't Ask" segment, where Jay shares his experience from a recent guys' trip...2024-08-0912 min
#704: How To Have Emails EVERYONE Opens (Which Means MORE Money!) with Founder of Subjectline.com, Jay SchwedelsonListen on… How to get more clicks on your offer with the help of an eye-catching email subject line. You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course! I know you put a massive amount of […]
The post #704: How To Have Emails EVERYONE Opens (Which Means MORE Money!) with Founder of Subjectline.com, Jay Schwedelson appeared first on Amy Porterfield | Online Marketing Expert.2024-08-0800 min
The Amy Porterfield Show#704: How To Have Emails EVERYONE Opens (Which Means MORE Money!) with Founder of Subjectline.com, Jay SchwedelsonHow to get more clicks on your offer with the help of an eye-catching email subject line.You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course!My guest today is none other than the incredible Jay Schwedelson, a true email marketing genius who is here to share his game-changing strategies that will completely uplevel your email game overnight. Jay is the president and CEO of Outcome Media and the founder of the...2024-08-0840 min
Sales Tales - A podcast sharing epic stories that get you through your sales adventure.Episode 37 - Email Prospecting: Subject Lines Done Right with Jay SchwedelsonDo you do email prospecting?
Are you doing things that are preventing prospects from ever seeing them?
EMAIL FAILS: Jay Schwedelson tells us the MULTITUDE of things we are doing wrong.
You'll be surprised how many of them are easy fixes. Jay, Dave, and I focus on:
Subject line cheat codes that increase your open rate
Email copy DON'Ts that will help you warm up leads
Calls to actions that focus on the customer and compel interaction
Email sequencing tips
Jay's biggest "Boat Anchors" of email (no more webinars, please)
Email tales of greatness!
And...2024-08-0640 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 163 - 2024 is OVER! 2025 Trends... Pre-Black Friday?! 🎤 Livin’ on a Prayer? | Jay’s ScoopIn this episode, host Jay Schwedelson dives into the importance of getting ahead in YOUR marketing efforts as you approach September 1st (leading up to big holiday promo). He also provides actionable tips and insights on how you can adapt your email sending strategies for better engagement and results!=================================================================Best Moments:(00:42) The importance of staying ahead in your marketing strategy(00:54) Significant data about marketing activities in the next 30 days(01:07) Increase in Halloween and Q4 email promotions(01:32) September 1st as a crucial date for marketers2024-08-0209 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 159 - Shhh...Poor Grammar WORKS! 😐 Vegetables at HOMEGOODS? | Jay’s ScoopIn this episode, host Jay Schwedelson delves into unconventional grammar and its SHOCKING effectiveness in modern marketing. He shares valuable insights and actionable tips for improving your email and social media campaigns by embracing imperfections in language.=================================================================Best Moments:(01:25) The value of unconventional grammar and misspellings(01:47) Benefits of using onomatopoeia in subject lines(03:09) The effectiveness of slang acronyms(05:01) Impact of bad grammar on email headlines and landing pages(06:54) How broken sentences can increase open rates(07:40) Introduction to Marigold's complete guide to...2024-07-2612 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 155 - 60 Days Till EMAIL CHANGES FOREVER! #1 Thing you NEED to do NOW! 🌹 Reality TV Update! | Jay’s ScoopIn this episode, host Jay Schwedelson discusses the importance of launching a personal email newsletter to stay relevant as Apple rolls out its iOS 18 update with new email categorization features.=================================================================Best Moments:(00:40) Jay explains why the world of email marketing is about to change with Apple's iOS 18 update(01:35) Over 46% of all business and consumer email is read via the Apple Mail app(02:07) With iOS 18, Apple will use AI to categorize emails into primary, transactions, updates, and promotions tabs(02:56) Schwedelson recommends launching a personal email newsletter...2024-07-1911 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 151 - 3 EASY Email Marketing Tips (you haven't tried)!! 😮 Flying SOUTHWEST!! | Jay’s ScoopIn this episode of "Do This, Not That," host Jay Schwedelson shares actionable tips and tactics for email marketing that can have a significant impact.=================================================================Best Moments:(01:22) The impact of using title casing versus sentence casing in email subject lines(02:23) The effectiveness of capitalizing one word in the subject line to make it stand out(03:21) Using a compelling stat as the subject line for email newsletters to boost open rates(04:24) Including memes in newsletters to increase click-through rates and add a human touch(05:21...2024-07-1211 min
FranklinCovey On Leadership with Scott MillerJay Schwedelson: Mastering Digital EngagementJay Schwedelson, CEO of Outcome Media, joins On Leadership to discuss the ins-and-outs of digital marketing and media as he shares his expertise in five specific areas: email marketing, social media, podcasting, online events, and thought leadership. Whether you're looking to refine your current strategies or explore new avenues for growth, Jay shares valuable knowledge and actionable tactics from his track record of success.
Manage Your Time Like a Pro: 7 Tips for Doing What Matters Most – Hard-working professionals should be spending more time on their long-term goals. We can help.
2024-07-0945 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 147 - NEW Segmentation Secrets!! 😮 Team Building Ugghhhhhh! | Jay’s ScoopIn this episode, host Jay Schwedelson discussing two simple but impactful marketing tactics related to segmentation — click-based segmentation and telling customers the segment they are in.================================================================Best Moments:(00:33) The importance of click-based segmentation in marketing(04:22) Segmentation and personalization and how it can improve CTRs(08:55) Jay on a team-building exercise he had to do recently (guilt pleasure movies)=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.co...2024-07-0512 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 143 - HOW ELECTION will Impact YOUR MARKETING! (key stats you need to know!) 😧 and CONSPIRACY THEORIES! | Jay’s ScoopIn this episode of "Do This, Not That", host Jay Schwedelson discusses how the upcoming U.S. presidential and local elections in November will impact marketing. He provides insights into expected increases in advertising costs, decreases in marketing performance, key dates to be aware of, and strategies for how marketers can adjust their efforts.=================================================================Best Moments:(02:12) Political ad spending estimated to reach $16 billion, causing increased costs for regular marketing(03:13) Email open rates expected to drop 2-3% each week as election approaches(03:44) Newsletter click-through rates could drop 25% one...2024-06-2813 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 139 - 40% INCREASE in Engagement from ONE WORD! Subject Line Tips, Offer Tips, and 🫠 IT IS HOT OUT! | Jay’s ScoopIn this episode of the Do This, Not That podcast, host Jay Schwedelson discusses small changes in wording and phrasing that can have a big impact on email marketing performance. Listeners will learn specific words and phrases that are currently performing very well in both business-to-business and consumer email campaigns.=================================================================Best Moments:(02:09) For business emails, naming content as a "blueprint" instead of a "guide" can increase downloads by 22-40%(04:25) Adding the word "insider" to subject lines increases business email open rates by over 20%(05:04) The phrase "step-by-step" is...2024-06-2113 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 135 - NEW LINKEDIN TIPS! 👀 You Have NEVER Heard These BEFORE! | Jay's ScoopIn this episode of "Do This, Not That", host Jay Schwedelson shares 3 actionable LinkedIn growth strategies that listeners can implement TODAY! He also shares his opinions on reality TV "all-star" shows.=================================================================Best Moments:(01:57) Best time to post on LinkedIn is 8:31 AM local time to stand out from scheduled posts(04:31) LinkedIn pushing vertical videos similar to TikTok, which is seeing huge engagement lifts (50% more likes, 200% more shares). You need to prioritize vertical video content to avoid missing this HUGE boost!(08:09) Micro-target companies you want to do business with...2024-06-1413 min
What Are You Made Of?AI, Authenticity, and Marketing Magic with Jay SchwedelsonToday's guest is Jay Schwedelson, the marketing maestro behind SubjectLine.com and Pres and CEO of Outcome Media. Jay shares his fascinating journey from growing up in a marketing-savvy household to launching his own internet advertising company in college, eventually founding the highly successful SubjectLine.com. He delves into the evolution of his career and the pivotal moments that shaped his approach to business and marketing.
Throughout the conversation, Jay reveals the secrets behind crafting compelling subject lines, emphasizing the power of numbers and the importance of capturing attention with the first few characters...2024-06-1232 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 131 - STOP Doing What WORKS! 🛑 How Confirmation Bias Is DESTROYING Your Marketing! and INVITE ME NEVER! l Jay's ScoopIn this episode of "Do This, Not That", host Jay Schwedelson discusses the marketing pitfalls of confirmation bias and disconfirmation bias. He explains how falling into these biases can lead marketers to make poor decisions by continuing ineffective tactics or avoiding potentially successful ones. Listeners will learn the importance of continuously innovating and testing new ideas rather than relying on past results.=================================================================Best Moments:(00:55) Confirmation bias causes marketers to double down on what has worked before, leading to lack of innovation and becoming "wallpaper"(04:48) Dis-confirmation bias leads marketers to...2024-06-0712 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 127 - MASSIVE GROWTH: Why Curator vs. Creator is a GAME-CHANGER I Jay’s ScoopIn this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for your business. He explains why it's important to do both in order to grow your audience and get more opportunities.=================================================================Best Moments:(02:41) The difference between content CREATION and content CURATION(04:08) Why you NEED a bigger "tent" and need to grow your audience, even if they don't directly buy from you(06:47) How to curate content properly — find highly engaged posts on other platforms that ar...2024-05-3113 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 124 - BEST DAY TO SEND EMAIL? Taylor Swift in MARVEL Movie!?! I Jay’s ScoopIn this episode of "Do This, Not That", host Jay Schwedelson discusses the best days and types of emails to send out for both business and consumer audiences. He shares insights from data collected across the 6 billion emails his agency sends out each year.=================================================================Best Moments:(00:49) The best days to send out email campaigns(02:30) Email newsletters and mid-funnel emails perform best on Monday and Tuesday(03:32) Sales emails perform best on Wednesday. For B2C, email exclusive offers perform really well(04:35) Webinar attendance is best on...2024-05-2414 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 120- 50% INCREASE in Conversions!! How WAITLIST Marketing Can Change Your Business!! l Jay's ScoopIn this episode of "Do This, Not That", host Jay Schwedelson talks about the power of waitlist and preregistration marketing. He shares stats showing how waitlists can increase lifetime value, conversion rates, and open rates. Jay then outlines some key steps for creating an effective waitlist campaign, including offering incentives and keeping people engaged through email updates.=================================================================Best Moments:(04:36) Waitlists build anticipation and allow you to gauge interest before launching a product or service(05:53) Waitlists provide valuable customer data so you can tailor your marketing(01:52) Case studies...2024-05-1712 minDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 116- GROW YOUR LIST! 25% of Your Database DISAPPEARS Every Year! EASY ways to GROW your database I Jay’s ScoopIn this episode of "Do This, Not That", host Jay Schwedelson discusses the importance of continuously growing your email list to offset natural subscriber decay over time. You'll hear new tips on minimizing the fields you collect to increase form conversion rates, using first-party data and popups to capture more subscriber data, and leveraging your best content to attract new subscribers.=================================================================Best Moments:(00:49) Email databases lose 20-25% of subscribers annually through things like bounced emails and unsubscribes(03:21) Minimize form fields to increase conversion - 3 fields have 45% higher submission rates...2024-05-1012 min
Private Club Radio Show342: Email ISN'T Dead: Effective Strategies for Private Clubs w/ Jay SchwedelsonJoin us for a fun and enlightening chat with Jay Schwendelson, an email marketing guru and private club aficionado. In today’s episode, we dive deep into the art of crafting catchy email subject lines and the game-changing effects of personalizing your messages. With Jay’s unique insights as both a marketing expert and a club member, he offers valuable tips that will help private clubs not just reach their members, but truly connect with them.Get ready to laugh and learn as we explore the often-overlooked world of email pre-headers and how a little creativity can dras...2024-04-2218 minPrivate Club Radio Show342: Email ISN'T Dead: Effective Strategies for Private Clubs w/ Jay SchwedelsonJoin us for a fun and enlightening chat with Jay Schwendelson, an email marketing guru and private club aficionado. In today’s episode, we dive deep into the art of crafting catchy email subject lines and the game-changing effects of personalizing your messages. With Jay’s unique insights as both a marketing expert and a club member, he offers valuable tips that will help private clubs not just reach their members, but truly connect with them.Get ready to laugh and learn as we explore the often-overlooked world of email pre-headers and how a little creativity can dras...2024-04-2218 min