Shows
Founder’s ClubhouseEp 35: SEO Series - part 3; creating content that ranks, at scaleIn this episode, Jayden takes you through the process for creating blog content at scale, to rank for informational keywords.
This is the exact process Jayden, and multiple FCH members, have used to generate over 10k monthly visitors.
This is the foundation of both your SEO traffic and topical authority. And this podcast walks you through the entire process end-to-end!
This model leverages multiple AI engines, and carefully selected human intervention, for the best results.
Check it out now!
For more help, become a Founder's Clubhouse member and speak...
2025-06-1027 minFounder’s ClubhouseEp 34: SEO Series - part 2; topical authority and avalanche SEO theoryEpisode 2 of our SEO Series!
Following on from last episode, Jayden now outlines the massive importance of building topical authority, in order to convince Google to rank you, whilst following the avalanche SEO theory, to ensure you are spending your efforts economically!
Combining this process, with proper keyword research, gives you the foundation to start creating content that will rank quickly!
For more, go to www.foundersclubhouse.co.uk/join
Resources:
Presentation: https://drive.google.com/file/d/1t325538xSR80CO8hZTQFwtj9K5-I7uIY/vie...
2025-05-2718 minFounder’s ClubhouseEp 33: SEO Series - part 1; keyword researchThe first in a series of SEO related episodes;
Let's go from the top!
Today's episode walks you through how to conduct full, keyword research for your business, across informational and commercial search terms, so that you can put together your SEO content creation plan.
For more, sign up to become a member at www.foundersclubhouse.co.uk/join
Resources:
For keyword research:
answerthepublic.com
ads.google.com/aw/keywordplanner/ideas
https://ahrefs.com
My keyword planner:
http...
2025-05-2618 minFounder’s ClubhouseEp 32: Interview: 8 years and a million dollar exit - But this is NOT a story of overnight success.Today Jayden sits down with Gian and Karsten — two founders who just closed a chapter eight years in the making, selling their eCommerce business for just under a million dollars.
But this isn’t a story of overnight success.
It's a story of slow, steady growth...
We’re talking: Google suspensions. Skeptical suppliers. Hiring and firing headaches. Cash flow chaos. Stock shortages. You name it — they battled through it. 💥
Their growth wasn’t flashy or overnight... It was slow, steady, sometimes painful — but ultimately, it was powerful.
There were times it would...
2025-04-2956 minFounder’s ClubhouseEp 31: Is God helping you to grow your business?In today's episode, Danni and Jayden discuss the different support systems people hold in business and how they can affect your business success.
A chatty and sometimes emotional episode to get you thinking and hopefully speaking!
Join Founder's Clubhouse at www.foundersclubhouse.co.uk/join !
2025-04-2824 minFounder’s ClubhouseEp 30: 3 new growth levers to pull to increase profit AND enterprise value!Hey guys,
In today’s episode Jayden and Danni share three new growth levers you can pull if you’re running out of ideas!
They cover the ins and outs of:
Self-syndicating partnerships
Inventory financing
Niche resource backlinks
Whilst they may sound boring - these three things can boost your growth quickly and increase your enterprise value (which lets be honest - Is WHY we all do this)!
2025-04-0916 minFounder’s ClubhouseEp 29: Are you making these mistakes in business? They're smaller than you think.Hey guys,
In today’s episode Jayden and Danni discuss 5 things they think you may be doing that is making life harder for yourself than it needs to be!
They breakdown the benefits of
Using a phone answering service
Reinvesting small profit to grow enterprise value
NOT being paralysed by the thought of growth
NOT context shifting, and how this is vital for growth
And finally, reaching out to THEM to ask questions!
With actionable advice Jayden and Danni tell you how to get started on all these things to make your day to da...
2025-04-0723 minFounder’s ClubhouseEp 28: Are you a "Best Price & Free Shipping" Basic B**ch?In this episode, Danni & Jayden help you to think outside of the box when it comes to having the best offer on the market.
They are fed up of hearing from business owners who describe their offer as "We match the best price" "We offer free shipping" "We offer free returns" ...
Sound like you?
Let's do better.
Tune in to find out how! Join the Founder's Clubhouse for more insights and tactical support to grow your business! www.foundersclubhouse.co.uk/join
2025-03-0919 minFounder’s ClubhouseEp 27: The secret weapon for exponential growthSuccess isn't built overnight - it's stacked, one small action at a time.
In this episode, Jayden & Danni reveal the secret weapon behind long-term success - Compound Growth.
Learn how tiny, but consistent efforts can lead to massive results over time, and why, most people overlook this game changing principle.
Start compounding your growth today! Join the Founder's Clubhouse at www.foundersclubhouse.co.uk/join and become a Thriving Founder!
2025-03-0729 minFounder’s ClubhouseEp 26: Reality Check - The excitement and disappointment of launching our first productIn this week's episode Danni and Jayden talk about the excitement and disappointment of launching the Thriving Founder! Spoiler alert - they're being overly hard on themselves.
Listen as they chat through the amazing benefits of Thriving Founder and how it has been created to help you to explode your business!
To become a Thriving Founder head to www.foundersclubhouse.co.uk/thrivingfounder.com
2025-02-2132 minFounder’s ClubhouseEp 25: The fastest way to the top of page one - text ads tutorial with JaydenIn today's episode Jayden walks through how to create highly profitable Google Search Text Ads for your business.
This is an end-to-end walkthrough, from identifying the right keywords to target, to creating your ads, and optimising both the ad and landing page going forward.
If you've tried text ads previously with limited or no success, this will reframe the way you think about text ads. If you've never tried them, you're missing out and here's why!
2025-02-1127 minFounder’s ClubhouseEp 24: Chaos in the car & RIP to the Sexy EntrepreneurJoin Danni and Jayden on an unforgettable journey—literally and figuratively—as they record this episode 9 hours deep into their epic road trip from the UK to Barcelona! 🎙️🚗
In this laid-back and hilariously personal chat, they spill the tea on the first business idea they came up with before Founder's Clubhouse existed. Discover the wild thought process behind it, why they thought it could work, and how it hilariously (and inevitably) met its demise.
Expect 45 minutes of non-stop laughs, road trip chaos, and some seriously relatable founder moments. Tune in for the nonsense, stay for the inspirati...
2025-02-0845 minFounder’s ClubhouseEp 23: Ever wondered what Google thinks of your domain?In today's episode Jayden walks through Google's EEAT framework - which is how it decides the quality rating of your domain, and therefore your propensity to rank higher.
Jayden helps the listener to understand the EEAT framework, and how to send as many positive signals as possible to Google, to improve your ranking.
For more tips and tactical insights, join the Founder's Clubhouse at www.foundersclubhouse.co.uk/join
2025-01-3021 minFounder’s ClubhouseEp 22: How to not poison your domain with backlinks - a complete guide to backlinks for SEO.In this episode Jayden walks you through the process for assessing the quality of backlinks for SEO.
A simple, and easy to follow tutorial for anyone considering buying backlinks, to ensure you aren't wasting your money or poisoning your domain with poor quality links (which most are!)
Short, sharp and extremely helpful to those it concerns!
Join the Founder's Clubhouse today at www.foundersclubhouse.co.uk/join
2025-01-2822 minFounder’s ClubhouseEp 21: How John Murphy went from £300K revenue to £3M organically (in less than a year)!Guys - welcome back. John's story is one that no matter how many times I hear it, I am truly in awe.
John is a member of the FCH, and he's with me today to share his story, and his expertise on how he made some incredible, smart, and seriously brave decisions in business to explode and have unimaginable success.
I love this episode.
I love his story.
Please guys - be more like John. I know I try to be!
If you want to follow up with John, you...
2025-01-2350 minFounder’s ClubhouseEp 20: Retargeting ads - are you doing them right? Or at all...In this week's episode Jayden and Danni talk through how to set up and execute high performing and converting, retargeting ads.
From audience selection and specification to defining the content for the customer journey and how to segment the audience, the team take the time to really dive into the importance of having retargeting ads, but also, the importance of doing them differently to the rest of the market!
2025-01-2328 minFounder’s ClubhouseEp 19: Do your product pages suck? Find out...In today’s episode Jayden teaches on the importance of product pages and what things you may be doing wrong, resulting in a high number of 3-second bounces.
Jayden discusses how to ensure your customers make it past the 3-second bounce, to improve conversions and/or generate qualified leads.
Jayden also shares some quick, easy wins and actionable tasks you can implement to not only make life a lot easier when uploading new products. But to also ensure those product pages are working hard to not only retain visitors, leading to greater conversions, but also sen...
2025-01-1720 minFounder’s ClubhouseThe 12 tasks that will 3x your business in only 1 year!In today's episode Jayden and Danni walk through Jayden's road-map template for business growth. This is what Jayden followed to 3x Business One in under two years.
It's his LCV! Leads, conversions, value - it's a simple, yet highly effective framework, which if set up and executed properly will result in amazing results each quarter.
To use this template, join the founders clubhouse today at www.foundersclubhouse.co.uk/join.
2025-01-1634 minFounder’s ClubhouseEp 17: How we fumbled the bag and lost out on millions of pounds - with Hannah ChambersIf you're a parent - this one's for you.
Today Danni and Jayden are joined by their newly-appointed Operational Consultant, Hannah Chambers, owner of Bored of Busy, where they discuss their personal need for a strong operational infrastructure for the business to avoid another early sale, like business one, which resulted in a loss of hundreds of thousands, if not millions of pounds (expert advice approved statement!!)
The team today discuss the importance of this infrastructure - from being able to go on holiday for a week, to reducing owners risk when selling your business...
2025-01-1347 minFounder’s ClubhouseEp 16: AI in business - there's a time and a place. But it works.In today's episode Danni and Jayden discuss 5 actionable ways you can and should be using AI tools in your business.
There are certain areas where if you layer different tools correctly, you can make exceptional leaps and see huge success.
Jayden and Danni's first business went from less than 10 website visitors a day, to near 500 a day, in less than 5 months, all through organic SEO, where AI was heavily relied on within that SEO strategy.
To visit any of the courses referenced in this episode head to www.foundersclubhouse.co.uk/join to bec...
2025-01-0719 minFounder’s ClubhouseEp 15: Changing the way you think about marketing - The George Bryant methodIf someone walked into your store and picked up an item for 5 seconds, put it back and carried on walking around the shop. Would you pay someone to follow them around holding that item saying "are you sure you don't want this?"
Probably not. Except, your re-targetting ads are probably doing just that right?
Today Jayden and Danni unpack a different way to think about marketing. Heavily inspired by George Bryant, billionaire marketing guru and ex US marine, Jayden and Danni use elements of George's theory in their day to day marketing and want to sh...
2025-01-0719 minFounder’s ClubhouseEp 14: We're exposing ourselves BIG TIME - 2025 business success predictionsHey Founders,
Happy New Year! Today Danni and Jayden talk predictions and hopes for the success of the Founder's Clubhouse for 2025.
In this episode Danni also opens up about her fears and doubts about the business, while Jayden promises holidays to Barbados!
Join us over at the Clubhouse, www.foundersclubhouse.co.uk/join for 2025!
2024-12-3117 minFounder’s ClubhouseEp 13: Profit Margins - from 30% to 65%, in the space of a week. Interested?In this episode Danni and Jayden discuss business loans, and how, when used in the right way can be an incredible lever for growing and scaling your business.
It's not as scary as it sounds, but if you are struggling to pull the trigger on a loan, reach out to the Founders team for support and confirmation of your decision.
Join today www.foundersclubhouse.co.uk/join
2024-12-3012 minFounder’s ClubhouseEp 12: "Jayden, your ads suck" - Danni Clark, 2024Hi Founders!
In this episode Jayden and Danni talk through the terrible paid ads Jayden put out last week to promote the Founder's Clubhouse.
Because he was in a bad mindset - stressed, anxious, and eager to move forward, Jayden didn't take any of his own advice on what a good advert looks like, and instead put out ads that were in Danni's words "absolutely rubbish".
Tune in as the team break down why the ads won't work, and how paid ads need to be structured and positioned to ensure better success from...
2024-12-3019 minFounder’s ClubhouseEp 11: Quality vs Quantity in SEO - how the right balance determines your results.Getting results in SEO is totally dependant on finding the right balance between quality and quantity.
If you aren't executing at sufficient scale, you're never going to keep up or compete.
Equally, in a flooded content landscape, particularly since the intro of AI tools, churning out poor quality content at scale won't help either.
In this episode, Jayden talks you through how to find the right balance.
For more information and a detailed course on exactly how to do this head to https://foundersclubhouse.co.uk/pages/free-masterclass-seo
2024-12-2214 minFounder’s ClubhouseEp 10: What if we told you work could get done while you slept? Regularly.Today's podcast is something Danni is incredibly passionate about - it's the hiring of overseas virtual assistants! They work while you are asleep, meaning you wake up with a clean slate and NO ADMIN hanging over your head.
Trust us - give it a listen. If you want help hiring a VA, join the Founder's Clubhouse at www.foundersclubhouse.co.uk/join or email us at danni@foundersclubhouse.co.uk or jayden@foundersclubhouse.co.uk
2024-12-2213 minFounder’s ClubhouseEp 9: Returns - from headache to opportunityReturns happen in an ecommerce business, and they can either be an opportunity, or a painful headache, depending on your approach.
Every customer problem is a chance for you to rise above the competition. In this episode, I lay out my approach to handling returns.
If you like my approach, join the Founder's Clubhouse for more insights, tactical sessions and more www.foundersclubhouse.co.uk/join
2024-12-2210 minFounder’s ClubhouseEp 8: Build In Public - let's talk products!Today we share this week's musings around product innovation. Our focus is currently on how alcohol makes us feel super jaded and grumpy the next morning, and how we can offer alternatives to you guys - our target audience!
Join our slack community by becoming a member, for a chance to receive free samples and be part of our testing group! www.foundersclubhouse.co.uk/join
2024-12-2216 minFounder’s ClubhouseEp 7: Sit in the drivers seat when calling new suppliersDo you hate calling new suppliers? Does it make you feel like a cold caller with massive imposter syndrome?
I've been there, but it genuinely doesn't have to be that way.
Give this a listen, and afterwards you'll no longer fear these, you'll smash them.
Go to www.foundersclubhouse.co.uk and join our community for more ways to advance your business and improve your enjoyment!
2024-12-2116 minFounder’s ClubhouseEp 6: The time I nearly quit my business, and missed out on a huge paydayIn today's episode we recant the story where Jayden had a totally irrational breakdown over something and told me he was throwing in the towel completely! This breakdown happened 3 months before we had enough money in the bank for him to leave his corporate job and go full time on Business One.
Our real life sliding doors moment...
Visit www.foundersclubhouse.co.uk to make sure you never reach this point and potentially miss out on your own huge payday!
2024-12-2114 minFounder’s ClubhouseEp 5: Ad Quality Score - what is it, how to improve it and why it'll save you moneyToday Jayden runs through how ad quality score is calculated by Google's algorithm, and more importantly, what you can do to improve yours.
The outcome is going to be lower CPCs, increased traffic and a better return on ad spend!
Visit www.foundersclubhouse.co.uk for more.
2024-12-2113 min
Founder’s ClubhouseEp 4: The thing almost everyone does wrong in EcommerceAfter consulting on over 100 Ecommerce businesses no discipline is done quite as poorly as 'Defining Your Ideal Customer' across the board.
The issue is, if you haven't done this properly, your copy, ads, offer and more are all sub-optimal.
Use the worksheet here - https://foundersclubhouse.co.uk/pages/building-your-business-around-your-ideal-customer to define your ideal customer and get this done right.
To book a coaching call email Jayden@foundersclubhouse.co.uk
2024-12-2120 min
Founder’s ClubhouseEp 3: Part 2 - Hypnotherapy made me moneyJoin us for part 2 with Neuro-Linguistic Programming (NLP) expert Lee Smith from Apricity, where we continue diving deeper into how exactly he helped Jayden to rewire his subconscious brain to remove barriers and make significant business strides, culminating in the huge success of Business One.
www.apricityhypnotherapy.com
@apricitycoach on Instagram
2024-12-2125 min
Founder’s ClubhouseEp 2: Part 1 - Hypnotherapy made me moneyToday we sit down with Lee Smith; Master practitioner in Neuro-Linguistic Programming, Hypnosis and Psycho-Sensory techniques to discuss how he helped Jayden to rewire his subconscious brain to remove barriers and make significant business strides, culminating in the huge success of Business One.
www.apricityhypnotherapy.com
@apricitycoach on Instagram
2024-12-2132 min
Founder’s ClubhouseEp 1: £0 - £1.5m in two years, with a mid six figure sale - from thriving to barely surviving.Listen as we lift the lid on who we are, how we got here and what's next.
From thriving to barely surviving, to now helping other business owners to avoid this fate and always enjoy their success.
2024-12-2146 min
Founder’s ClubhouseTrailer - Intro to Founder's ClubhouseIn 3 minutes, let me tell you about the Founder's Clubhouse, and what it is going to do for you.
www.foundersclubhouse.co.uk/join
2024-12-2002 min