Shows
Zero to TractionWhat’s your time to customer?Hey friends 👋This week we’re diving into the metric that separates high-conviction founders from everyone else: time-to-customer (TTC).Most startups die slow deaths because they’re testing the wrong things at the wrong time.* They spend 12 weeks building a marketplace platform when they could validate demand in 12 days.* They build elaborate paywalls when a simple conversation would tell them if anyone will pay.We break down why TTC is really about the pace of learning: the faster you get validated data back from actual humans willing to part with ac...
2025-12-1342 min
Zero to TractionFrom low conviction to high convictionHey friends 👋We’re back from our turkey coma with a high-stakes game that every founder needs to understand: what does high conviction actually look like?In this episode, we break down the framework we use at Traction Lab to separate startups that are actually working from those just spinning their wheels. We’re talking clear economic buyers, urgent problems, evidence over assumptions, and the willingness to kill your darlings when the data tells you to.Then we put our money where our mouth is by rating three contrived examples live—from a Slack sum...
2025-12-0933 min
Zero to TractionLive Q&A at GEW!Hey friends 👋This week we’re coming to you live from Global Entrepreneurship Week, and we’ve got some news - we’re officially the Traction Lab Podcast now! After counting eight different brands between us (yeah, we know), we’re consolidating everything under one roof.We dive into the biggest mistake we see founders make: perfectionism. Honestly… if you’re asking yourself “is this good enough?” the answer is almost always yes... for the next step at least. The real questions are: good enough for who, and good enough for what?Cameron walks us through th...
2025-12-011h 05
Zero to TractionAssumptions make an ass...Hey friends 👋We’re going deep on something that’s probably killing your startup right now: untested assumptions.Fresh off workshops with David Bland and our GrowTECH Fest session, we’re breaking down the assumption-to-evidence cycle that separates fundable startups from wishful thinking.Here’s what you need to know: A startup is literally just an organization searching for a business model. And this cycle—identify, define, design, measure, decide, repeat—IS that search. Master this, and you’ve cracked the code on what actually determines startup success.We walk through three real-world...
2025-11-0838 min
Zero to TractionMotion vs tractionHey friends 👋This week we’re tackling something we see constantly: founders confusing motion with traction. You know the pattern—you’re “crazy busy” but somehow not making any real progress.We dive into what JDM calls “procrastivity” (productivity + procrastination), where you’re doing things that feel productive but are actually just clever ways to avoid the scary work that actually matters. Think: rebuilding your onboarding flow before anyone’s even used it, or spending a week redoing your pitch deck because one advisor said it needs to “pop more.”Here’s the reality check: Your startup...
2025-10-2531 min
Zero to TractionTAM I wrong?Hey friends 👋Ever see a startup pitch with a “$120 billion TAM” and think... wait, what? This week we’re diving deep into Total Addressable Market calculations and why most founders get them hilariously wrong.We break down the difference between top-down TAMs (”if we just get 1% of this massive market...”) and bottom-up approaches that actually mean something. From college fridge rentals claiming 50% market capture to legal platforms confusing their customers’ TAM with their own, we rate some truly wild examples.Key insight: Your TAM should be the market you’re actually playing in, not your customer...
2025-10-1133 min
Zero to TractionFounder's pie or founders crumbleHey friends 👋Ever wondered why investors ghost you after seeing your cap table? This episode might have the answer.We dive into the messy world of founder equity splits and why most of them are recipe for disaster. From the CEO hoarding 60% while the CTO builds everything, to the “fair” 50-50 splits that avoid hard conversations, to advisors walking away with 15% for making a few intros.Key insight: “Equity is about future value, not past value” - and most founders get this backwards.We break down:* Why contribution-based splits beat “vibes...
2025-09-2927 min
Zero to TractionWell, that escalated quickly!Hey friends 👋Ever catch yourself making massive moves based on tiny evidence?Yeah, we've all been there.This week we dive into the classic founder trap: escalating way too quickly on way too little evidence, from hiring three engineers because "investors said we need a mobile app" to dropping $25K on PR before you even launch (ouch).We break down why startups can't afford awareness campaigns, when founders absolutely must stay in sales mode, and how to spot the difference between a logical next step and a delusional leap.Key...
2025-09-2031 min
Zero to TractionYour retention problem... is actually an acquisition problemHey friends 👋Your retention problem might not be a retention problem at all.This week, we dig into why founders obsess over keeping users who were never the right fit to begin with. Through three real-world scenarios, we explore how viral TikToks and fluffy pilot programs can mask fundamental acquisition and positioning issues.We dive into the parent app trap, the chamber of commerce pilot problem, and why "educating customers" is usually founder-speak for "our product isn't valuable to them."Key insight: Before you redesign your onboarding flow or add more AI...
2025-09-1326 min
Zero to TractionLOI... or just a lie?Hey friends 👋Most founders think landing an LOI or pilot automatically equals traction. Spoiler alert: it usually doesn't.In this episode, we break down the difference between real evidence and validation theater. We dive into what makes an LOI actually worth something (hint: it's not the logo on your slide), why unpaid pilots are often just expensive consulting gigs, and how to front-load your sales process instead of kicking the can down the road.Then we play "LOI or Lie?" — rating real examples from zero (pure vibes) to ten (shut up and t...
2025-09-1235 min
Zero to TractionLess Canva, more data!Founders love to sweat over pitch decks, but investors don’t fund gradient backgrounds or perfectly kerned fonts—they fund evidence.In this episode, JDM and Cam rip into the startup habit of treating slides like mood boards instead of proof of progress. They introduce the idea of the “validation stack”—replacing pitch deck fluff with experiments, traction, and testable evidence—and play their favorite game of sniffing out whether common slide claims are legit validation or just polished BS.In This Episode* Why “slide deck” energy kills momentum (and what a stack deck should look...
2025-08-2326 min
Zero to TractionBackable or Baffling?Founders love to polish their pitch decks, but sometimes all that shine is just… baffling. In this episode, JDM and Cam dig into the difference between an investment story that gets funded and one that just gets eye-rolls. Your investor narrative isn’t about runway math, vibes, or brand awareness — it’s about evidence, milestones, and a credible path to ROI.To make the point, they play a spicy round of Backable or Baffling, roasting real startup “asks” and debating whether they’d fund, fix, or flee.In This Episode* Why investor stori...
2025-08-1817 min
Zero to TractionCleanup on slide 5!It’s our 50th episode — so first, thank you for listening, sharing, and occasionally heckling from the sidelines. To celebrate, we’re tackling one of the most common founder slip-ups: mistaking a shiny pitch deck for a solid business model. Investors rarely pass because of your storytelling — they pass because slide 5 reveals you don’t actually have the goods.In this milestone episode, JDM and Cam roast a selection of bad slides, then show how to “clean them up” by grounding them in evidence instead of ego. Along the way, they unpack the Startup Core — the four critical busines...
2025-08-0938 min
Zero to TractionAssumptions make traction-holesIn this episode, Cam and JDM trade the janitor-closet acoustics for a real-deal recording studio (thanks, Urban Hive!) to talk about one of the most expensive mistakes in startup land: skipping validation and building an entire house of cards on untested assumptions. They dig into how founders unintentionally build traction holes—big craters of activity that look like progress but collapse under scrutiny—and how to avoid falling into one.Using three real-world startup examples, they illustrate how teams often focus on the wrong milestones—polishing dashboards, obsessing over engagement metrics, or outsourcing sales—before they’ve validated...
2025-08-0226 min
Zero to TractionSetting money on fire and looking busy doing itSome founders raise money. Others raise blood pressure.In this episode, JDM and Cam broadcast from a studio so fancy it practically screams “series B energy” — but don’t let the sound panels fool you.This one’s all about pre-seed mistakes.Specifically, the seductive trap of looking busy instead of learning. Think: new logos, onboarding flows, full-blown rebrands, and Product Hunt launches no one asked for.To drive it home, they play a spicy round of Money or Momentum?, analyzing founder updates for real progress vs. very expensive wheel-spinning. If you’ve eve...
2025-07-2636 min
Zero to TractionAll Roads Lead to DistributionIf a startup launches in the woods and no one’s around to hear it… did it ever even exist?In this episode, JDM and Cam throw some serious shade at the myth of “build it and they will come” and make the case that nothing — literally nothing — matters if you don’t have a way to get in front of real customers.This isn’t just about launching. It’s about building a repeatable, scalable, and evidence-backed channel strategy — before your runway runs out and you’re left pitching to investors with nothing but vibes and screenshots...
2025-07-1923 min
Zero to TractionWhat a horse show!Nothing like fireworks, relighting fountains, and a dressage competition to get you thinking about your startup pipeline!In this episode, JDM and Cam dive into one of the most dangerous founder delusions: a sales pipeline full of polite maybes, false positives, and fantasyland follow-ups. Just because someone said “circle back next quarter” doesn’t mean they’re going to pay you next quarter—or ever.To make it painfully obvious, the crew plays a round of Pipeline Poison, evaluating five pre-PMF startup sales leads across B2B, B2C, and B2G. If you’ve ever over-en...
2025-07-1331 min
Zero to TractionService-as-a-SoftwareThis week, JDM and Cam unpack the sneaky trap of building custom solutions for every pilot customer and slapping a UI on top.The result?A startup that looks scalable on the outside but cries into its roadmap every night.To illustrate the difference between scalable platforms and barely-automated service businesses, the guys introduce a new game: Platform or Project? Also known (unofficially) as “SaaS or SaaSquatch,” this game is our attempt to expose founders building “custom-for-every-client” Frankenstein products… and maybe hurt a few feelings along the way.In This Episode* The...
2025-07-0532 min
Zero to TractionCool Story… but What Did You Learn?Founders love a good origin story. So do we — until that story ends in, “and then… nothing happened.”In this episode, JDM and Cam play a game where they evaluate startup anecdotes with one simple question: did you actually learn anything?They hosts take three real startup scenarios — full of MVPs, waitlists, Chrome extensions, and warm fuzzies — and rate each one based on whether the founder actually got a usable insight. Along the way, they uncover the hidden traps of vanity learning, founder fear, and “procrastivity”.Also: the phrase “Startup Catfishing” makes an unscheduled cameo.
2025-06-2830 min
Zero to TractionValidation vs VibesStartup founders love to claim they’ve validated their idea — but did they run a real experiment, or just post on Product Hunt and call it proof?In this episode, JDM and Cam play a few rounds of “Validation or Vibes,” rating three common startup claims on a scale from 0 (pure vibes) to 10 (solid validation).Spoiler: nobody makes it past a 5, and one poor pilot gets dunked on so hard we nearly rename the show Churn Theater.In classic Traction Lab fashion, the guys don’t just roast the claims — they also propose better exper...
2025-06-2031 min
Zero to TractionFuel, or fool?Every founder wants to pour fuel on the fire—but what if your startup’s “engine” is actually a leaky bucket duct-taped to a lawnmower?In this episode, JDM and Cameron unpack the seductive myth that early traction equals readiness to scale, and why raising money too soon often leads to burning cash and good will in equal measure.Instead of celebrating vague signs of growth, they roast three startup pitches with solid-sounding topline numbers… and funnel stories that fall apart faster than a no-code MVP on launch day.Along the way, they dish out s...
2025-06-1338 min
Zero to TractionOvercoming sales objectionsThink your early sales rejections are just “objections to overcome”? Yikes!This week, JDM and Cam tackle the most seductive lies founders tell themselves when prospective customers say things like “circle back in six months” or “we already have a tool.”Spoiler: these aren’t sales objections — they’re data points from a universe that doesn’t care about your pitch deck.Instead of smoothing over hesitation with discounts and delusion, the guys explore how to interpret these signals through the lens of discovery — not desperation — and why trying to “close” before you’ve validated anything is the f...
2025-06-0445 min
Zero to TractionAI will fix it!Will AI fix your startup? Only if your real problem is a lack of buzzwords.In this episode, JDM and Cameron take on the all-too-common delusion that slapping AI on your pitch deck is a business model.Spoiler: it’s not.Join the guys as they roast three very 2025 startup ideas — each wielding AI like a glowstick in a boardroom — and assign each one a “Delusion Score” on a scale from “surprisingly solid” to “should be illegal in several markets.”Plus:* When AI actually creates customer value — and when it’s just cover for...
2025-05-2835 min
Zero to TractionThe Price is Right!Pricing isn’t just a number — it’s a strategic weapon.In this episode of Zero to Traction, JDM and Cameron play The Price is Right (or… very wrong), evaluating real startup pricing strategies and founder justifications. Spoiler: some of them are so bad we want to Venmo the founders $20 just to stop.* Why freemium often means “free regret, no revenue”* When your pricing signals value—and when it screams “feature, not a startup”* The dangers of founder insecurity disguised as “price accessibility”* What happens when you copy your competitor’s pricing b...
2025-05-2134 min
Zero to TractionScalable, or sketchy?Some startup growth theories are a work of art. Others are a crime scene. This week on Zero to Traction, JDM, Cameron, and Cass put startup expansion plans under the microscope in Scalable, or Sketchy, where growth loops either pass the test — or spiral into oblivion.✅ What real growth theory looks like (and what investors are actually looking for)✅ Why “we’ll figure out premium later” is startup Russian roulette✅ The truth about pirate metrics and how to use them to pressure-test your growth model✅ Three common startup growth theories examined: the freemium fly...
2025-05-1421 min
Zero to TractionWhy Now, or Why Bother?Some founders ride the wave. Others scream “surf’s up!” in a parking lot. This week, JDM and Cam play a game of Why Now, or Why Bother? and put a few timing claims on trial.✅ What makes market timing a legit advantage (and what absolutely doesn’t)✅ The difference between early and too early✅ Real timing signals vs. startup astrology✅ Five real-life startup timing claims—analyzed, roasted, and (occasionally) redeemed✅ Why Gen Z burnout, Shopify plugins, and blockchain Airbnbs don’t always mean “now’s the time”Also: Cam questions the la...
2025-05-0730 min
Zero to TractionReasonable ask, or fantasy land?Not every founder ask is created equal — and in this episode, JDM, Cameron, and Cass go full Judge Dredd on a series of startup scenarios.It’s time to play: Reasonable Ask, or Fantasy Land?✅ How to tell if your fundraising ask is realistic or just vibes and a dream✅ Why “more money” is not automatically “better money”✅ How bad milestone planning sabotages your future funding rounds✅ Why B2C freemium + no paying users = 🚩🚩🚩✅ How to create a realistic friends and family raise that actually moves you forwardAlso: JDM brings...
2025-04-3034 min
Zero to TractionMinimum Viable... Please!Founders love to say “MVP,” but too often they mean “Maximally Vague Product.” In this episode of Zero to Traction, JDM, Cameron, and Cass roast some real-ish MVP attempts in a game we’re calling Minimum Viable… Please!, where startups build too much, validate too little, and get gently (okay, not-so-gently) corrected.✅ Why most MVPs are overbuilt bundles of assumption spaghetti✅ The key differences between discovery, validation, and creation✅ What a real MVP looks like (hint: it’s not fully designed with Stripe integration)✅ How to test switching behavior without shipping an entire damn platfor...
2025-04-2321 min
Zero to TractionGo-to-Market… or Go-to-Bed?Some go-to-market slides make investors lean in. Others make them fall asleep faster than a warm chamomile tea. In this episode of Zero to Traction, JDM, Cameron, and Cass rip into some fake-but-way-too-realistic GTM slides and play the game: Go-to-Market… or Go-to-Bed?✅ What makes a go-to-market slide instantly cringe-worthy✅ The difference between channels and strategy (please, for the love of traction)✅ How to avoid founder delusion, slide bloat, and the awareness trap✅ Three real-time breakdowns of GTM slides: the good, the bad, and the Kombucha-core✅ Why “launch and growth” shouldn’t be on...
2025-04-1626 min
Zero to TractionFunnel fail makeoversIn this episode of Zero to Traction, JDM, Cameron, and Cass tackle the legendary Pirate Metrics (AARRR!) and turn real-world funnel fails into actionable fixes.✅ What Pirate Metrics actually are—and why you keep mixing up “activation” and “acquisition”✅ 4 real funnel fails and how to fix them like a boss✅ How to diagnose where your funnel is leaking users (and money)✅ Why a great value prop still fails if your landing page smells like broken dreams✅ What to do when your freemium users love you—just not enough to pay youAlso: Ca...
2025-04-1235 min
Zero to TractionFrom Cringe to ClarityWelcome to the startup roast you didn’t know you needed. In this very special episode, JDM, Cameron, and Cass go full Gordon Ramsay on your worst elevator pitches, tagline jargon, and “AI-powered synergistic wellness disruption” nonsense. That’s right: we’re taking your cringe and turning it into clarity.✅ Why your buzzword salad isn’t fooling anyone (especially investors)✅ The difference between clarity and curation in your pitch✅ A live breakdown of 5 gloriously terrible startup taglines✅ Cass’s backchannel pipeline into the Buzzword Industrial Complex™✅ What Uber sounds like if you describe it li...
2025-04-0825 min
Zero to TractionMirror, Mirror, on the WallYou’ve got metrics. Shiny ones. Impressive ones. But are they actually telling you anything… real?In this episode of Zero to Traction, JDM, Cameron, and your favorite digital co-host Cass step in front of the proverbial mirror to judge whether your startup metrics are reflecting actual progress — or just flattering delusions dressed up in glitter glue.✅ When is a waitlist a sign of traction—and when is it just 3,000 email addresses and a dream?✅ Why a Product Hunt launch might be less traction and more theater✅ What enterprise MOUs really say (and don’t...
2025-03-2622 min
Zero to TractionThe "hype or hypothesis" editionHype is fun, but hypotheses get results. In this episode, Zero to Traction tackles the crucial difference between startup optimism and actual, testable assumptions. Hosts Josh David Miller (JDM) and Cameron Law break down how to turn your assumptions into actionable hypotheses, run meaningful experiments, and avoid the trap of just “seeing what happens.”✅ Why hype alone won’t get you funded (or customers)✅ The three must-have elements of a real hypothesis✅ Why testing too many things at once is the startup equivalent of astrology✅ How to set realistic, falsifiable targets for your exper...
2025-03-1918 min
Zero to TractionThe "traction or distraction" editionTraction—it’s the holy grail of startups, but what is it, really? More importantly, what isn’t it? In this episode, Josh David Miller (JDM) and Cameron Law dive into the nitty-gritty of what traction actually means for startups.They break down why founders often mistake distractions for traction, how traction evolves through the startup lifecycle, and what investors are really looking for when they ask, “So… do you have traction?”You’ll hear:✅ Why sales alone aren’t the ultimate proof of traction (gasp!)✅ The Ladder of Evidence—how to proportion effort t...
2025-03-1236 min
Zero to TractionThe “snarky” editionIn this unusually snarky episode of Zero to Traction, Cam and JDM dive into five signs that your startup idea… might be garbage. They address common pitfalls such as overestimating the market size, the dangers of comparing your idea to ‘Uber for X,’ and why verbal confirmations of interest aren’t enough. The episode also explores the importance of understanding your target market and ensuring genuine customer traction.As always, the guys end with some frivolous thoughts. Cameron becomes an NBA conspiracy theorist (but he swears he didn’t get it off Reddit), and JDM recommends a Netflix sh...
2025-03-0633 min
Zero to TractionThe “Are You Doing Reps or Just Posing?” EditionThis week, JDM and Cam are exploring the concepts of high-value versus low-value work, focusing on the importance of ‘doing reps’ — that is, running meaningful experiments and gathering data to drive real progress.They also delve into how startup founders can avoid simply ‘posing’ by making sure their actions are grounded in solid evidence. The episode includes insightful analogies from fitness and sports, emphasizing the importance of building a solid foundation before attempting to scale.And, as always, the guys end with some light-hearted frivolity:* Cam shares the insights you can gleam from his 2025 S...
2025-02-2133 min
Zero to TractionThe "if Maslow had a startup" editionZero to Traction is BACK, baby! JDM and Cameron Law are kicking off 2025 with a sassy bang (maybe that’s not the best phrase…). After a two-week hiatus, they’re diving headfirst into the gladiator pit of startup fundraising with the golden pyramid of pitching.(And a geeky reference to American psychologist Abraham Maslow)The goal of the hierarchy? Help you align your pitch with what investors actually care about (spoiler alert: it’s not just hockey-stick charts and buzzwords). They break down the essentials of nailing your business fundamentals, refining your communication, and—let’s be real—po...
2025-01-2232 min
Zero to TractionThe "we promise this isn't a sales pitch" editionThis week on Zero to Traction, JDM and Cameron are diving deep into the startup trenches with their latest program, the Traction Lab.If you’ve ever felt like the seed-stage support scene is more “sink or swim” than “here’s a life raft,” this episode is for you. They unpack how the Traction Lab isn’t just another program but a partnership-driven journey to get startups across that elusive investment-readiness finish line. With milestone-based progression, iterative validation (translation: test, tweak, repeat), and a heavy dose of investor-readiness bootcamp vibes, this one’s all about turning your startup dreams i...
2025-01-0140 min
Zero to TractionThe " funding is # 1 on my Christmas list" edition🎙️ Welcome back to the holiday edition of Zero to Traction.Fresh off a marathon and a bout of illness, Cameron joins JDM to dive deep into the all-important topic of funding, and asks, should venture capital really be at the top item on your Christmas wish list? 🤔We start by exploring alternative funding methods — there are only eight ways to get money, after all (including some shady ones we definitely don’t recommend), then provide some sneaky tips on utilizing consulting work, pivoting when funding falls through, and more.Of course, we end the show as...
2024-12-2423 min
Zero to TractionThe “investor relations tightrope” edition | Dec 18th, 2024Strap in! In this episode of Zero to Traction, JDM and Cameron get some adult supervision. To help them tiptoe across the perilous tightrope of investor relations, they are joined by Brooke Borseth from Moneta Ventures, who brings wisdom and wit to their torpor and timidity.This week, we’re going to pull back the curtain to reveal why your “groundbreaking” pitch deck is gathering more dust than dollars. We’re breaking down the art (and occasional tragic comedy) of the difference between pitching and presenting.We’ll roast those financial projections you call “conservative”, roll our eyes...
2024-12-1847 min
Zero to TractionThe "can AI replace us as hosts?" editionIt’s after GEW, it’s Thanksgiving week, and the guys are tired, so instead of taxing their brains trying to come up with a good topic, JDM and Cameron shirk their duties as hosts invite a new co-host into the studio — Anthropic’s Claude AI!In this episode of Zero to Traction, they explore 5 of the most unexpected and least talked about problems that early-stage founders face. With the help of their ‘AI co-host’ Claude, they delve into various challenges:* Momentum Erosion Syndrome* Psychological Debt* Startup Market Misalignment* Co-Founder R...
2024-11-2745 min
Zero to TractionThe "screw it, we'll do it live!" editionIn this episode, JDM and Cameron host a live “ask us anything” recording of the Zero to Traction podcast during Global Entrepreneurship Week.They kick off by reflecting on the intense mentor sprint the room just wrapped up, and dive deep into the role of feedback for entrepreneurs. The duo discusses the importance of connecting founders with resources, building thriving communities, and the significance of innovation accounting for startups.They also touch on how they transitioned and adapted their podcast format, the value of real customer engagement, and share insights into balancing immediate actions with long...
2024-11-2552 min
Zero to TractionThe "pack it up, pivot, or persevere" editionIn this episode of the Zero to Traction podcast, JDM and Cameron discuss the critical topic of defining milestones in early-stage startups.They explore why milestones are essential, how they guide efforts, impact decisions, and help avoid wandering aimlessly. The guys cover actionable metrics versus vanity metrics, innovation accounting, and how to decide when to pack it up, pivot, or persevere.Also! Cameron gives a sneak peek into the upcoming events for Global Entrepreneurship Week in Sacramento.For frivolity, Cameron shares his shoe trouble, and JDM bemoans broken appliances. It’s more interesting th...
2024-11-1239 min
Zero to TractionThe "price is right" editionIn this episode of Zero to Traction, JDM and Cameron dive deep into the intricacies of business models.They explore the importance of understanding who your customer is and the value you provide, breaking down complex concepts into the four key questions of a business model: Who, What, How, and Why.Featuring a detailed discussion on pricing models and the 'Razors and Blades' business model pattern, the guys provide valuable insight into leveraging established business model patterns to create scalable companies. They also touch upon the significance of clear communication in pitch decks, and conclude...
2024-11-0534 min
Zero to TractionThe "kind of capital you didn't know you needed" editionIn this episode of Zero to Traction, Cameron and JDM dive into the crucial importance of relationships and the concept of “social capital” for first-time founders.They explore how to navigate the intricate web of resources, mentors, advisors, investors, and other key players in the entrepreneurial ecosystem. Along the way, they provide valuable insights on building trust, leveraging connections effectively, and making the most out of networking opportunities.As always, the guys conclude with frivolous thoughts — Cameron is excited for the new Sacramento Kings season, and JDM has thoughts on fidget toys! This i...
2024-10-3033 min
Zero to TractionThe "we made up our own market" editionIn this episode of the Zero to Traction podcast, JDM and Cameron discuss the importance of understanding the competitive landscape for startups — and the biggest competition mistakes founders make during the pitch.They address the common pitfalls founders face, such as not identifying competitors, underestimating competition, and entering non-existent markets.The guys emphasize the need for startups to articulate their differentiators clearly and understand their customers’ pain points. They also explore how a thorough competitive analysis ties into other business model components, like customer personas, market timing, and go-to-market, TAM, and more.Th...
2024-10-0833 min
Zero to TractionThe "your pitch is stories all the way down" editionDiscover why knowing your audience and intent is crucial, and explore different storytelling techniques — from customer personas to traction milestones — that can make your pitch compelling.Whether you're navigating your first funding round or simply curious about startup narratives, we’re dropping the truth on why stories matter — and how to leverage them in your own pitch.Plus, frivolity!* Cameron shares interesting trivia from the Freedom Trail* JDM digs into some troubling news from a local aquarium.Zero to Traction is a podcast about how first-time founders create companies that sca...
2024-09-1738 min
Zero to TractionYou're invited to the Startup Challenge!Cameron and JDM have dropped a few mentions over the last few weeks to an upcoming event called the Startup Challenge, a weekend-long competition where participants learn startups by doing startups. JDM wanted to take 5 minutes to tell you about it.Learn more & register→We’ll be back in your feed later this week for our regularly scheduled episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com
2024-09-1604 min
Zero to TractionThe "with nothing but your wits and AI" editionIn this episode of the Zero to Traction podcast, JDM and Cameron discuss essential strategies for first-time founders to scale their startups, emphasizing the importance of building a competent team.Recorded live at the Carlson Center at Sacramento State, the guys share insights into the significance of founder-market fit, team dynamics, and advisory boards in attracting investors and gaining traction.And then, plot twist!They move on to explore the integration of AI tools like ChatGPT to facilitate various startup tasks, from customer discovery to rapid prototyping. They argue that AI, when used...
2024-09-1036 min
Zero to TractionThe "your pitch is not your business" editionIn this episode of the Zero to Traction podcast, co-hosts JDM and Cameron discuss the common misconception among first-time founders that a great pitch deck equates to a great business.It's time for hot takes and full-on rants, friends! JDM and Cameron are on the warpath — your pitch doesn't matter as much as you think it does. So let's talk about what actually matters.They emphasize that while a pitch deck is a tool, it should not be the primary focus. Instead, founders should concentrate on creating a solid business.They break down th...
2024-09-0636 min
Zero to TractionThe "rumors of our death have been greatly exaggerated" edition!In this episode of the Zero to Traction podcast, co-hosts Josh David Miller (JDM) and Cameron Law return to discuss a rarely highlighted yet crucial concept in the startup world: cycles.They delve into the philosophy of cycles derived from the build, measure, learn loop, focusing on its application in fostering a continuous process of improvement for startups. Through their experiences running the Startup Challenge, they explain how focusing on cycles can lead to better validation of ideas and decision-making.The episode also addresses the importance of proportioning effort to evidence, maintaining a model, and...
2024-08-2732 min
Zero to TractionThe Importance of TeamIn this episode, JDM and Cameron are flying solo to talk about a topic too often given short shrift: team. After all, fully 65% of startups fail due to founder conflicts.Fail. Due to founder conflict.But team is about a lot more than just you and your co-founders…On today’s show:* The terrifying stats of how teams kill startups;* How to use team to flip those odds in your favour;* How do you find a cofounder?* How do you distribute equity?* Find a co...
2023-05-111h 11
Zero to TractionExperiments, testing, & traction with Spencer BardsleyOn this week’s show, JDM and Cameron are joined by guest co-host Spencer Bardsley, serial entrepreneur and founder of Shared Vision, for a deep dive into the why, what, and how of testing and experimentation — and Spencer shares a vulnerable story of nearly losing it all, and how testing could have prevented it.Shared Vision is a software tool that helps content creators and influencers manage the products they recommend in order to maximise their affiliate revenue.Find Spencer on LinkedIn: https://www.linkedin.com/in/sbardsley/On today’s show:* Wh...
2023-04-261h 00
Zero to TractionCustomers, ecosystems, and the curse of big marketsJoin regular co-hosts JDM and Cameron Law, and guest co-hosts Pava LaPere and Sherrod Davis, the co-founders of EcoMap, for a riveting discussion of finding who your customer is.EcoMap is a Baltimore-based SaaS startup that makes it possible for people to navigate all of the invisible ecosystems that we live and work in every day — e.g. startup ecosystems!On today’s show:* The importance of falling in love with problems, rather than solutions;* How EcoMap’s broad target market is as much of a curse as a blessing;* Ho...
2023-04-121h 07
Zero to TractionStartups 101Hey friends — JDM here 👋Well, it’s finally arrived!This is the first episode of Zero to Traction, so we’re going to take a few minutes to walk through the ins and outs of startups at the 30k-ft level.Stay tuned for the next episode, where we dive deep into customers and customer discovery with the co-founders of a Baltimore-based startup called EcoMap.Thank you so much for being part of our journey here, and letting us be a smart part of yours.On today’s show:* Who are...
2023-03-2939 min
JDM Web TechnologiesKeep Vulnerability Free WordPress Website with Wpscan PluginContact us at JDM Web Technologies for jQuery. JDM developer uses the JavaScript library to develop the web page based on the client's needs.Get more information https://www.jdmwebtechnologies.com/blog/essential-functions-of-jquery-web-developers-must-know/
2022-08-1003 min
JDM Web TechnologiesWhat Is 'Use Strict'? What Are Its Advantages?Contact us at JDM Web Technologies for jQuery. JDM developer uses the JavaScript library to develop the web page based on the client's needs. Get more information: https://www.jdmwebtechnologies.com/blog/essential-functions-of-jquery-web-developers-must-know/
2022-05-2303 minJDM Web TechnologiesGrow the Business Effectively With Local SEO StrategyGrow the Business Effectively With Local SEO StrategyThose who want to improve their website ranking on the search engine result pages can now get our Local SEO service. JDM Web Technologies gives a 30% off New Year 2022 offer on every benefit you get. Get more information visit: https://www.jdmwebtechnologies.com/local-seo-services/
2022-03-2602 minJDM Web TechnologiesHow Much Does Google Ads Cost?JDM Web Technologies is the most popular Google Ads Certified partner in digital marketing. We understand the demands and needs of customers and pay attention to proper metrics. We consider the present situation of the business and implement a strategy to attain the new sales and conversion. Our experts design and develop websites as per the latest algorithm that adheres to Google guidelines. Get more information visit: https://www.jdmwebtechnologies.com/blog/how-much-does-google-ads-cost/
2022-02-2802 minJDM Web TechnologiesWhat Are SEO Services & What Do SEO Company Services Include?JDM Web Technologies is the globally recognized independent Digital Marketing agency that provides complete performance-driven attributes. Our team has delivered on-time results with generating profitable business growth for brands. We at JDM Web Technologies have received SEO Service Award – INC 5000, Startup Ranking Award, and many more for our dedication and years of service. Get more information: https://www.jdmwebtechnologies.com/seo-services.html
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One More DishPilotThis week's dish covers religion specifically what we believe, our paths to where we are today, philosophy, and other moral code. The "Tip":1) What do you believe in?2) What do you think happens after life?3) What is your motivation?Thank you for listening! Let us know any feedback. JDM's Productions
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2021-01-2303 minJDM Web TechnologiesMost Reliable Wordpress Website Development CompanyWordpress based website is a requirement of many people. If you are seeking reliable Wordpress development company, JDM Web Technologies is the right place for you.
2020-01-2104 minJDM Web TechnologiesInherent benefits of Mobile-Friendly Website DesignJDM Web Technologies, the Best Responsive Web Design Company in India offers Mobile Responsive Web Design Services which can help you to make your existing website mobile responsive for all devices and browsers at affordable prices. Read More: https://www.jdmwebtechnologies.com/web-design-company-india.html
2020-01-1103 minJDM Web TechnologiesWhat Is CRO?JDM Web Technologies - The Best Web Development Company India offers all type of web development services at affordable prices. Our expert team of web developers have expertise (Click Here) in building customized website and web applications.
2019-09-1902 minJDM Web Technologies11 Unique SEO Strategies That WorkJDM Web Technologies - The Best Web Development Company India offers all type of web development services at affordable prices. Our expert team of web developers have expertise (Click Here) in building customized website and web applications
2019-09-1003 minJDM Web TechnologiesWhy Keyword SEO Packages That Include Blogs Really WorkSEO packages are available in plenty. All you need is to choose the right one that contains all the SEO services that are necessary to boost websites. You can get customized SEO packages from JDM Web Technologies to fit your budget.
2019-09-0902 minJDM Web TechnologiesWeb Design Service – How to Choose an Affordable One?While you are searching for a web designing company for your company website, it has to be a special task. Here, you need to know about some important things before you hire an agency. So, to help you out, check out these points and get the service. JDM Web Technologies - Click Here
2019-09-0502 minJDM Web Technologies8 Common Web Development Mistakes Revealed Via Content AuditsJDM Web Technologies - The Best Web Development Company India offers all type of web development services at affordable prices. Our expert team of web developers have expertise (Click Here) in building customized website and web applications.
2019-09-0503 minJDM Web TechnologiesUsing the SERP to Build Your Keyword ListLooking for affordable Wordpress Development Packages? JDM Web Technologies offers website design and web development packages in India. Get the brand new and attractive website designing and development. Browse our affordable web design, development packages and prices.
2019-09-0502 minJDM Web TechnologiesWhy User Like Wordpress For Website DevelopmentJDM Web Technologies gives fabulous WordPress Design Services, picking up-skill from long stretches of involvement in WordPress web development. Our Team of Highly Skilled WordPress Developers and Designers Enable Us to Deliver Creative WordPress Web Development Services to Serve Your Businesses Online. You can get customized Web Design Packages from JDM Web Technologies to fit your budget.
2019-09-0303 minJDM Web TechnologiesThings You Must Consider Before Hiring a Zend Framework Development CompanyJDM Web Technologies the professional Wordpress Development Company offering the cost-effective custom WordPress web development services with six-month maintenance free.
2019-09-0302 minJDM Web TechnologiesWeb Design Service – How to Choose an Affordable One?JDM Web Technologies, the leading Web Design Company in India offers affordable Web Designing Services to make your website more attractive and user-friendly.
2019-08-2902 minJDM Web TechnologiesImportant Tips to Create Your Own Wordpress Web DesignJDM Web Technologies gives fabulous Wordpress Web Design Services, picking up-skill from long stretches of involvement in WordPress web development. Our Team of Highly Skilled WordPress Developers and Designers Enable Us to Deliver Creative WordPress Web Development Services to Serve Your Businesses Online.
2019-08-2802 minJDM Web TechnologiesHow to Hire Professional E-commerce Website Design Services?JDM Web Technologies gives fabulous website design service, picking up-skill from long stretches of involvement in WordPress web development. Our Team of Highly Skilled WordPress Developers and Designers Enable Us to Deliver Creative WordPress Web Development Services to Serve Your Businesses Online.
2019-08-2702 minJDM Web TechnologiesHow to Choose Best Website Design Company for Small BusinessesJDM Web Technologies gives fabulous Website Design Company , picking up-skill from long stretches of involvement in WordPress web development. Our Team of Highly Skilled WordPress Developers and Designers Enable Us to Deliver Creative WordPress Web Development Services to Serve Your Businesses Online.
2019-08-2602 minJDM Web TechnologiesHow Much Does Website Development Cost?Looking for affordable Website Design Pricing? JDM Web Technologies offers website design and web development packages in India. Get the brand new and attractive website designing and development. Browse our affordable web design, Wordpress Development Cost & prices.
2019-08-2402 minJDM Web TechnologiesBenefits of E-commerce Website Design PackagesJDM Web Technologies gives fabulous Wordpress Web Design, picking up-skill from long stretches of involvement in WordPress web development. Our Team of Highly Skilled WordPress Developers and Designers Enable Us to Deliver Creative WordPress Web Development Services to Serve Your Businesses Online. You can get customized Web Design Packages from JDM Web Technologies to fit your budget.
2019-08-2002 minJDM Web TechnologiesFeatures of Affordable Best Wordpress Development CompanyJDM Web Technologies gives fabulous Wordpress Web Design, picking up-skill from long stretches of involvement in WordPress web development. Our Team of Highly Skilled WordPress Developers and Designers Enable Us to Deliver Creative WordPress Web Development Services to Serve Your Businesses Online. You can get customized Web Design Packages from JDM Web Technologies to fit your budget.
2019-08-1602 minJDM Web TechnologiesWebsite Usefulness: How Much Do We Need ThemJDM Web Technologies gives fabulous WordPress Design Services, picking up-skill from long stretches of involvement in WordPress web development. Our Team of Highly Skilled WordPress Developers and Designers Enable Us to Deliver Creative WordPress Web Development Services to Serve Your Businesses Online. You can get customized Web Design Packages from JDM Web Technologies to fit your budget.
2019-08-1203 minJDM Web TechnologiesPros & Cons of Magento As An WordPress Platform JDM Web Technologies gives fabulous WordPress Design Services, picking up-skill from long stretches of involvement in WordPress web development. Our Team of Highly Skilled WordPress Developers and Designers Enable Us to Deliver Creative WordPress Web Development Services to Serve Your Businesses Online.
2019-08-0903 minJDM Web TechnologiesHow Can Drop Legacy PHP Support In WordPress? JDM Web Technologies gives fabulous WordPress Design Services, picking up-skill from long stretches of involvement in WordPress web development. Our Team of Highly Skilled WordPress Developers and Designers Enable Us to Deliver Creative WordPress Web Development Services to Serve Your Businesses Online.
2019-08-0703 minJDM Web TechnologiesGrow Your Business and Leads With SEO Services Hiring the best local SEO company in India is a little difficult especially when there are ample of options available. JDM Web Technologies is one such name that out rent the competitors of the local market. They can help you by generating High Quality SEO Services and ensure organic traffic flow to your website. Get more information visit: https://www.jdmwebtechnologies.com/local-seo-services.html
2019-04-0202 minJDM Web Technologies5 Ways Start-ups Can Strengthen Their Online Reputation Online reputation management is essential for Website owners and if you have been looking for this service then your search results and year because JDM Web Technologies can provide you with SEO packages which include online reputation Management Services. This service can also be availed separately. Contact with JDM Web Technologies today. Get more information visit: https://www.jdmwebtechnologies.com/online-reputation-management-services.html
2019-04-0103 minJDM Web TechnologiesWhat Is The Future Of Social Media Apps Social media Optimization is necessary to ensure brand awareness as well as increase the visibility of your website. If you need social media Optimization services, then no other company can provide you with quality services like JDM Web Technologies. You can get customized SMO packages from JDM Web Technologies to fit your budget.
2019-02-1403 minJDM Web TechnologiesMagento Vs Shopify: Which is a Better Ecommerce Platform? Magento as well as Shopify offer basic store functionalities to manage, have huge collection of themes. You can hire best Magento Development Company and contact at JDM Web Technologies. https://www.jdmwebtechnologies.com/magento-web-development.html
2019-02-1303 minJDM Web TechnologiesTop Ranking Signals You Need to Optimize for in 2019At JDM Web Technologies you can get quality SEO Services and being at the topmost position of SEO Company India, we can assure you exclusive SEO Strategies and techniques that you will not find with any other company. We have experts who can provide you with Quality services at every point.
2019-01-2403 minJDM Web TechnologiesHow Can Select the Best Solution for Your WordPress Website CachingCaching is important for every business site and for WordPress sites it is a very crucial thing as always. If you have a site with the same for your business then you must have some plugins that help with the caching of the website. JDM Web Technologies the Best WordPress Development Company recommended the Perfect Plugins for Caching.
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2019-01-2303 min