Shows
KI-Update – ein heise-PodcastKI-Update Deep-Dive: KI verändert das In-fluencer-MarketingKI-Update 09.05.2025: KI verändert das In-fluencer-Marketing
Influencer-Marketing ist längst ein etablierter Zweig der Werbeindustrie. Doch die rasante Entwicklung künstlicher Intelligenz (KI), insbesondere generativer KI, stellt die Branche vor neue Herausforderungen und Möglichkeiten. Jeanette Okwu, Gründerin und CEO der Agentur beyond influence sowie Vorstandsvorsitzende im Bundesverband Influencer Mar-keting (BVIM), beobachtet diese Veränderungen seit über einem Jahrzehnt aus nächster Nähe. In der aktuellen Folge des Podcasts erklärt sie die komplexen Prozesse hinter den Kampagnen und wie KI die Spielregeln verändert, betont aber auch den wachsenden Wert menschlicher Interaktion.
Artikel zur Podcastfolg...2025-05-0934 min
Affiliate TalkxX – Affiliate Marketing PodcastAffiliate TalkxX 64: Influencer Marketing & Affiliate: Warum beides zusammengehört
In der März-Ausgabe von Affiliate TalkxX spricht Tom mit Jeanette Okwu, Vorstandsvorsitzende des Bundesverbands Influencer Marketing e.V. und Gründerin der Agentur Beyond Influence. Im Fokus steht die Beziehung zwischen Influencer- und Affiliate-Marketing.2025-03-2743 min
Termfrequenz: Online Marketing Podcasts zum Thema SEO / SEA / Affiliate Marketing / Social Marketing / Google Analytics / Google Search Console / und viel mehr!Affiliate TalkxX 64: Influencer Marketing & Affiliate: Warum beides zusammengehört
In der März-Ausgabe von Affiliate TalkxX spricht Tom mit Jeanette Okwu, Vorstandsvorsitzende des Bundesverbands Influencer Marketing e.V. und Gründerin der Agentur Beyond Influence. Im Fokus steht die Beziehung zwischen Influencer- und Affiliate-Marketing.2025-03-2743 min
Maker Manager Money - Entrepreneur & Business Owner InspirationJeanette Okwu - AI in Marketing: How Technology is Transforming the Creator LandscapeSend us a textIn this episode of the Maker-Manager Money Podcast with Kyle Knowles, I had the pleasure of reconnecting with Jeanette Oku, a marketing pioneer and influencer marketing expert, who joined me from Berlin. Our conversation delved into her journey from journalism to establishing a global agency called BeyondInfluence, as well as her insights into the evolving landscape of the creator economy.We kicked off the episode by discussing Jeanette's recent experiences at various marketing conferences in Paris and Dresden. She highlighted a particularly impactful influencer marketing conference in Paris, which focused on t...2024-12-0826 min
Customer Love#11 | mit Jeanette Okwu vom Bundesverband Influencer-Marketing | Vertrauen und Präzision im Influencer-Marketing | Daten als Entscheidungsträger | Zukunftswege für Glaubwürdigkeit und NachhaltigkeitDie Daten sprechen lassen: Vertrauen und Präzision im Influencer-Marketing 🤝
In der neuesten Episode von Customer Love begrüßt Host @Dimitrios Haratsis @Jeanette Okwu, Chairwoman of the Board beim Bundesverband Influencer-Marketing e.V..
Gemeinsam erkunden sie die essentielle Rolle von Vertrauen und Glaubwürdigkeit im Influencer-Marketing und diskutieren, wie dieses dynamische Feld die traditionellen Medien umgestalten könnte. Jeanette teilt ihre Einsichten über die strategische Integration von Influencer-Marketing in den Marketingmix und die Bedeutung der Datenanalyse für zielgerichtete Kampagnen.
Wichtige Punkte der Diskussion:
➡ Weshalb ein Verband für Influencer-Marketing relevant ist.
➡Die zunehmende Bedeutung und Messbarkeit...2024-11-1336 min
Businesszyklen, wenn Mut anklopft by Elena Budinstein & Justyna Nimmich#14 Mut Schneewittchen gehen zu lassen - Jeanette Okwu
Ein herzlicher Dank an Tanja Brückner Photography für ihr freundliches Sponsoring
Influencer Marketing erlebte während der COVID-19-Pandemie einen Aufschwung.
Die Entwicklung von Smartphones hat Berühmtheiten demokratisiert.
Kulturelle Unterschiede beeinflussen Marketingstrategien in verschiedenen Ländern.
Frauen müssen sich in Geschäftsumgebungen gegenseitig unterstützen.
Verträge sind entscheidend, um Geschäftsinteressen zu schützen.
Schwesternschaft unter Frauen kann zu größerer Stärkung führen.
Vertrauen in Geschäftsbeziehungen ist entscheidend für den Erfolg.
Es ist wichtig, strategisch in Geschäftsentscheidungen zu sein.
Erfolg und Misserfolg sind Teil des unternehmerischen Weges.
Die Erzählweise über Frauen...2024-10-2555 min
The Partnership EconomyWhy Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at BeyondinfluenceIn this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing agency Beyondinfluence. Jeanette founded the influencer and brand ambassador marketing agency to help her clients break into the next wave of marketing and drive growth. Todd and Jeanette discuss starting an influencer program from scratch, including managing budgets, strategy, and KPIs. They also take a look at the best ways to work with influencers from a creative perspective, and how non-traditional and B2B brands can empower themselves through influencer marketing. 2024-05-2133 minThe Partnership EconomyWhy Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at BeyondinfluenceIn this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing agency Beyondinfluence. Jeanette founded the influencer and brand ambassador marketing agency to help her clients break into the next wave of marketing and drive growth. Todd and Jeanette discuss starting an influencer program from scratch, including managing budgets, strategy, and KPIs. They also take a look at the best ways to work with influencers from a creative perspective, and how non-traditional and B2B brands can empower themselves through influencer marketing. 2024-05-2133 min
Women in Influencer MarketingInfluencer PricingToday we’re speaking with Jeanette Okwu of Beyondinfluence.
As the Founder and CEO/CMO of Beyondinfluence, a content creator marketing agency, and the Managing Director DACH of Scale Digital, a specialist acquisition agency, I am bringing in over 15 years of experience in developing and implementing innovative digital marketing strategies and campaigns for global brands. I am a seasoned practitioner in influencer marketing, affiliate marketing, mobile marketing, and content creation, with a strong track record of delivering impactful results and increasing brand awareness, engagement, and conversion. I am also at the forefront of marketing an...2024-03-2653 min
Maker Manager Money - Entrepreneur & Business Owner InspirationJeanette Okwu - influencer marketing agency founder & AI for marketing leaderSend us a textJeanette Okwu is a pioneer and thought leader in influence and brand ambassador marketing. As Founder and CEO of BEYONDinfluence, she helps clients leverage influencer and ambassador partnerships to achieve revenue, performance, and transparency goals. With over 20 years of experience across Fortune 500 brands, startups, and agencies - plus extensive time in the US, China, and Europe - Jeanette offers deep expertise in social media, digital marketing, and emerging technologies. She champions putting data and storytelling first. A former journalist, she has an infectious passion for all things digital. Jeanette is an...2023-11-2128 min
The Influencer Marketing LabBEYONDinfluence's Jeanette Okwu talks global influencer marketingEpisode 36 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Jeanette Okwu the Founder and CEO of BEYONDinfluence, a Berlin headquartered influence & brand ambassador marketing agency.In this episode we discuss:Why global strategies need to be sufficiently rigid to produce consistent results whilst flexible enough to accommodate local nuances. J...2021-12-1731 min
Creators with Influence PodcastS1, EP8: Creators with Influence Podcast Celebrates Women's Entrepreneurship DayCreators with Influence Podcast celebrates Women's Entrepreneurship Day. Tune in to a conversation on best-supporting women in influencer marketing and ways to level the playing field. Innovation happens when you authentically incorporate diverse perspectives in all aspects of an organization's leadership, culture, products, and services. In Episode 8, co-host Qianna Smith Bruneteau is joined by Lofanitani, Digital Creator, Activist, and AIC Career Creator Club Member; Jeanette Okwu, Founder of Beyondinfluence and AIC Member Advisor; and Jessy Grossman, Founder of WIIM: Women In Influencer Marketing. Creators with Influence celebrates a new generation of digital-first solopreneurs who are purpose-driven, inclusive, and multifaceted...2021-11-2035 min
The Business Storytelling Podcast427: The next wave of influencer marketingJeanette Okwu joins me on this live recording of the Business Storytelling Show to discuss the topic.
We discuss:
Why brands need to have an influencer strategy
How to work with creators
How hard is being a creator anyway?
How about paying creators?
And more...
Join us.
Connect with Jeannette here: https://www.beyondinfluence.one/2021-11-0327 min
Winfluence - The Influence Marketing PodcastThe Present and Future of Influence MarketingWe’re creeping up on a year of Winfluence the podcast and in that time we’ve talked to a number of incredibly smart people who are working to make the influence and and influencer space better for creators, brands, service providers, agencies and beyond. I think by now you all probably get a feel for my perspective on influence marketing being more about finding ways to create influence than finding people who are influencers. And the relationship building over time is preferred to one-off, transactional campaigns.One of the things I like to do on the show...2021-08-1238 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep18: In Conversation With Jeanette Okwu, Founder of Beyond InfluenceIn this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with the Founder of Beyond Influence an influencer marketing platform. Jeanette has over 10-years experience in the industry and shares her views on the way the...
Learn more about your ad choices. Visit megaphone.fm/adchoices2021-01-0819 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep18: In Conversation With Jeanette Okwu, Founder of Beyond InfluenceIn this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with the Founder of Beyond Influence an influencer marketing platform. Jeanette has over 10-years experience in the industry and shares her views on the way the industry is moving and where she feels it needs to go. Jeanette has run global influencer marketing campaigns for Jaguar Landrover in 24 different markets. You really do need to understand the local cultures and traditions, get it wrong and it can be a costly mistake. @jeanetteokwu@thebcmaPresented by @gordonglenisterProduced by Ne...2021-01-0817 min