Shows
97.5 FM Double K Country/Sunny 99.9"Update" Program with Jeani LongstrethIn this edition of "Update" we talk with Jeani Longstreth, who's on the executive board and advisory committee of the Children's Center in Nevada about the center and its "Squeakeasy" fundraiser. Topics include the services provided by the center, how long the Children's Center has been in Nevada, the activities at the "Squeakeasy" fundraiser and how people can contribute to the center.2025-02-1714 min
Stars, Spells and Final FarewellsYule Celebrations and the Blending of TraditionsEpisode 5 of Stars, Spells and Final Farewells is here! I am
super excited to have two of my mentors and friends, “The Ravens”, Kathy and Jeani Kyair on as my first interview for the pod. Jeani and Kathy have been practicing pagans for much longer than the 20 years we’ve been friends, and, in
this episode, we talk about Yule traditions, being (pagan) women in a patriarchal world and what is in a name anyway? Kathy and Jeani have married (literally) their separate traditions together to create special rituals for the sabbats
and you can thank them for the return...2024-12-1447 min
Contractor's DaughterFrom Chaos to Clarity: Transform Your Team Meetings for Better ResultsTeam meetings are all about making sure everyone is on the same page. When it comes to driving growth and making informed decisions in your highway construction business, structured team meetings can empower your team, ensure clarity, keep everyone focused on driving growth and making informed decisions, and keep the company aligned with its strategic goals.In this episode of the Contractor’s Daughter podcast, you’ll learn about a meeting structure for facilitating clear communication, alignment, and effective tracking and adjustment of strategies. I’ll outline the five types of meetings within this framework and reveal their...2024-08-0223 min
Podvir PortugalJeani e Yeshe - Cuiabanos an Europa - Portugal - LIVEJeani e Yeshe - Cuiabanos an Europa - Portugal - LIVE
Learn more about your ad choices. Visit megaphone.fm/adchoices2024-07-261h 20
Contractor's DaughterHow to Navigate Downturns in Your Business By Revitalizing Your Sales StrategiesAre you falling short of your forecasted business numbers right now?You’ve probably felt the possibility of a downturn coming, and you’re not alone. In the last few weeks, folks across the industry have been having tough conversations about being off track in their business. But why?As the recent good times rolled on, many started slacking off in one key area--their sales team. They’ve reduced them or stopped providing ongoing training. Now that things are slowing, it’s time to get back to some basics!In this episode of the Cont...2024-07-2615 min
Contractor's DaughterHow Employee Research Helps Build a Resilient Workforce in the Construction IndustryLast week, you heard me talk about why understanding your workforce is important to recruiting and retaining top talent in your construction company. Now you need to know how implementing the data gathered from those employee interviews and surveys can affect your results and how to measure their impact.In this episode of the Contractor’s Daughter podcast, you’ll hear part two of my interview with CONEXPO where I discuss the influence of your employee research on your company and how to analyze your implementation to see whether it’s working or not. I’ll also share wh...2024-07-1939 min
Contractor's DaughterUnderstanding Your Workforce is Key to Recruit and Retain Top TalentCONEXPO isn’t just the largest construction show in North America. It also has an incredible amount of content on its website with articles, interviews, and other very helpful resources. So when they asked if I was willing to be interviewed for an article, I jumped at the chance!In this episode of the Contractor’s Daughter podcast, you’ll hear part one of my interview with Gregg, where I talk about understanding your workforce and improving your recruitment, development, and retention through gathering and implementing valuable feedback from employees.4:23 - How I’d characterize the labo...2024-07-1238 min
Contractor's DaughterTake Control of Your Time By Creating Your Ideal Week ScheduleWhen you look up at the end of the week, does it feel like it’s gotten away from you? You put in work, but you don’t necessarily feel like it was the most efficient use of your time. You want to do more with less and ensure you and your team are focusing your time (and energy) and where it’s needed most.But how? There are micro-specific ways you can leverage as part of your process. I’ve been working on something inside my business to restructure my workweek that works great for those I challe...2024-06-2824 min
Contractor's DaughterHow to Maximize Your Marketing Through a Fractional Chief Marketing OfficerYou’re at the point where you need to get serious about marketing. Yet, you feel like marketing can be a real drain on your resources. And it can be, unless it’s done right. So how do you do it in a cost-effective and adaptable way? Bringing on board a fractional chief marketing officer (CMO) might be the right avenue for your business.In this episode of the Contractor’s Daughter podcast, you’ll hear examples of how a fractional CMO can help with the marketing side of your business. I’ll also reveal more benefi...2024-06-2124 min
Contractor's DaughterPros and Cons of Using a Headhunter to Fill Key Employee Roles“If we’ve lost an employee in a really significant role, should I use a headhunter?”This question often comes up when we’re focused on workforce strategy with businesses, and there are both positives and negatives to hiring a headhunter or recruiter to replace a key employee. So how do you decide if it’s the right thing to do for your company?In this episode of the Contractor’s Daughter podcast, you’ll learn some of the pros and cons of using a headhunter to recruit someone to fill a key role in your organizat...2024-06-1413 min
Contractor's DaughterHow to Use Storytelling to Set Your Proposal Apart and Close the DealHow do you increase the percentage of closes you get during the proposal phase?An often overlooked but important element can shorten your sales cycle and make it easier for your construction sales team to close the deal. It helps extract the information you need and is something your competition isn’t likely to do. You simply have to appeal to the emotional things that trigger people into making decisions through the power of storytelling.In this episode of the Contractor’s Daughter podcast, you’ll learn about how you can set your construction business apart...2024-06-0723 min
Contractor's DaughterHow to Create Great Incentivized Compensation Packages for Your Construction EmployeesYou’ll be hard-pressed to find anybody who doesn’t like rewards. Having incentives in compensation packages for your employees helps you grow your highway construction business. You increase the likelihood of hiring and retaining workers who’ll want to show up consistently and perform their best, stay and evolve with the company, refer others, and more.However, you might need to get creative and think outside of the box a bit. And you need to avoid some of the pitfalls and challenges when coming up with incentives you want to give workers.In this episod...2024-05-3129 min
Contractor's DaughterGrowing Your Business with AI: Unlocking Efficiency and SuccessExplore the transformative impact of artificial intelligence on the highway paving industry. AI is more than just a trendy concept; it's a potent instrument that requires a well-thought-out strategy for it to be a boon for our businesses. My own company's experience served as a case study, highlighting how AI integration, when aligned with our overarching business objectives, can significantly boost efficiency and foster growth. We delve into the ways AI can address some of the pressing challenges in the industry, such as labor shortages, by automating tasks and optimizing data entry processes. Additionally, AI's role in r...2024-05-0328 min
Contractor's DaughterThe Difference Between Toxic Superstars and Type A Team PlayersIt’s time we dove into the hiring landscape of our highway paving construction businesses. We start by tackling the tricky task of distinguishing between toxic superstars and the much-preferred type-A team players. We’ll discuss the damaging traits of toxic superstars, who can disrupt our teams and harm our company culture. More importantly, the value of type-A team players—those with a strong work ethic, a collaborative spirit, and a willingness to grow and why coachability is a critical quality for potential hires.My goal in this episode of Contractor’s Daughter is to help you...2024-04-2620 min
Contractor's DaughterUnlocking Success: Sales, Culture, and Hiring Insights with Tom ReberWe’re sitting down with the master of sales today, Tom Reber. Get a sneak peek into the world of sales strategies and company culture as Tom imparts his knowledge on what it takes to excel in sales within our industry. Discover the secrets behind understanding customer motives and learn how to avoid the common traps that many fall into when navigating the sales process. In my engaging conversation with Tom, we delve into the art of building the perfect team and the discipline required to achieve sales success. Tom and I explore the importance of refining you...2024-04-191h 01
Contractor's DaughterWhy Business Owners Struggle to Implement Even the Best StrategiesYou’ve investigated and found the problems and bottlenecks in your construction business. You’ve identified the opportunities you should prioritize next. Now what?With the third and final piece of the Growth Strategy Flyheel, people sometimes forget to ensure they finish strong. In this episode of the Contractor’s Daughter podcast, you’ll learn about some of the things that might be getting in the way of you implementing your strategy. I’ll also reveal how to increase the value of your business as you increase the effectiveness of your operations.1:34 - My key secret to...2024-02-2916 min
Contractor's DaughterHow to Identify and Prioritize the Right Opportunities for Your BusinessWhen you investigate your construction business, you often find multiple things you either don’t like or that excite you as an opportunity. But not all problems and bottlenecks that you see as opportunities are created equal.Identifying the right opportunities to prioritize is where you can screw everything up. You might need to address something first because it has a more significant impact on your business right now. Or you might need to fix a specific problem first because of its domino effect on other areas down the line.In part two of this St...2024-02-2216 min
Contractor's DaughterInvestigate: Diving Into the First Phase of the Strategic Growth FlywheelWhen people look at your business and think about where it’ll take them in the future, what do they see?If they invest in it, they want to see the strategy. They want to know that the company has momentum, processes, and systems designed to create value.This is what the strategic growth flywheel helps you do. And it all starts with the first step: investigate.In this episode of the Contractor’s Daughter podcast, you’ll learn how to dive deep into the investigation phase. I’ll teach you how taking this fir...2024-02-1519 min
Contractor's DaughterStrategic Growth Flywheel: A Gateway to an Informed Business StrategyAlmost half of business leaders have strategic planning failure because they can’t adequately track the execution of their strategy. But you need an effective strategy, though--an informed one.Does your business have a flexible framework with a top-end strategy in mind? A strategic growth flywheel provides a simple tool to generate great output that can be repeatedly used in your business.In this episode of the Contractor’s Daughter podcast, you’ll get an introduction to the flywheel. I’ll give you a high-level view of it and teach you the three-step process to use it s...2024-02-0824 min
Contractor's DaughterIs Proactive Prospecting Dead For Dealers and Contractors? with Miles KaplanidesIs proactive prospecting a lost art? Whether it is or not, how do you stay in touch with that side of your business?After all, without leads, your business won’t have the customers or workforce to fulfill contracts and will eventually die out. So how do you and your sales team regard this piece of the business puzzle?My friend and special podcast guest Miles Kaplanides is back for the second part of our conversation. In this episode of the Contractor’s Daughter podcast, we dive into staying focused on proactively prospecting for...2024-02-0125 min
Contractor's DaughterPartnering with Your Dealer to Improve Operations with Miles KaplanidesDo you think of dealers as your adversaries?Too many contractors often think of dealers as those to avoid until something breaks down and needs replacing. But what if you saw them as true partners with the intention of helping you grow your business?Today, I have friend and industry peer Miles Kaplanides on the show to talk about the relationship between dealers and contractors and how it can be better. He has perspectives and insights on improving the construction industry from the sales side of equipment dealerships.In...2024-01-2527 min
Contractor's DaughterSales vs Marketing: Align Them With SmarketingSales and marketing are essential to any business. But are they at odds with each other in yours? If so, then your business isn't as efficient as it should be.So how do you get both departments on the same page? Instead of having sales and marketing as silos, you need to embrace a concept called “smarketing” for the two areas to work in tandem.In this episode of the Contractor’s Daughter podcast, you’ll learn how smarketing works. I’ll also walk you through the customer journey and the benefits of implementi...2024-01-1814 min
Contractor's DaughterHow We Can Help Your Construction Business Overcome Workforce ObstaclesThe construction industry is facing a workforce obstacle right now. It’s getting harder to recruit and retain workers for your construction crews, and you’re missing out on opportunities because of it.My team and I help clients address their company’s workforce problems. But I get asked all the time specifically how we do it, so let’s dive into that today!In this episode of the Contractor’s Daughter podcast, you’ll learn about the three critical workforce problems that construction businesses face. I’ll also tell you how you can turn those...2024-01-1126 min
Contractor's DaughterGenerations of Strength: A Mother-Daughter Journey In the Asphalt IndustryIf you’ve listened to this podcast for a bit, you know that I come from an entrepreneurial family in highway construction. My mom took over when my dad suddenly passed away.She and I recently appeared together on a Women of Asphalt webinar where Mom talked about her experience while I mainly discussed what women in asphalt can do today to help themselves and their organizations thrive. And today, I want to share that conversation with you and let you hear from my mom, Sandy Brasier, for the first time on the show!...2024-01-0459 min
Contractor's DaughterHow Jessica Lombardo Is Bringing An Immersive Experience to a Trade ShowAre you tired of seeing and experiencing the same old presentations at conferences and trade shows?There’s a new experience on the horizon! The upcoming PAVE/X conference promises to be different, and its co-creator, Jessica Lombardo, is here to tell us how.Jessica has made a name for herself in the construction industry. She’s been the editor for some leading publications like Asphalt Contractor and is the current editor-in-chief for AC Business Media.Recently, though, she’s stepped up her game in terms of reinventing how we thi...2023-12-2929 min
Contractor's Daughter5 Post-Conference Tips You Can Use to Increase Your SuccessWhen a conference is over, what do you do next?The post-conference period is the most important stage of the conference game, but it also tends to be where things frequently fall apart. You’re overwhelmed with the backlog of emails, phone calls, and people asking questions.So, how can you make sure the post-conference phase doesn’t fall apart on you? As with the first two stages I’ve discussed in this Conference Success series, having a system and tools in place can help you successfully navigate the last stage.I...2023-12-2820 min
Contractor's Daughter6 Conference Tips to 10X Your Return on InvestmentSo you’ve decided on a conference for you and/or your team to attend. You’ve booked your spot and made your pre-conference preparations.Now what? Well, now that you’re actually at the conference, let’s help you get ten times the return on the time and money you’ll spend!In this episode of the Contractor’s Daughter podcast, we continue with part two of our conference success series. Today, you’ll learn my six tips for what to do at a conference to attract the people you want and meet your obje...2023-12-2724 min
Contractor's Daughter6 Pre-Conference Tips You Should Follow for Maximum ResultsConference season is coming up! If you haven’t already, you’ll soon start looking at which conferences are good options to invest in for you and your team...Or will you? Perhaps you’re hesitating because you’re wondering what you’ll get out of it and whether it’s even worth going (for more than just a good time, that is).In this episode of the Contractor’s Daughter podcast, we’re starting a three-part series on ensuring that your conference(s) of choice have an actual impact on you, your team, and your b...2023-12-2624 min
Contractor's DaughterHow You Can Use the Strategic Growth Flywheel to Hire a Great WorkforceYou have a workforce problem, and you desperately need a solution for it. But how? From where?For the last couple of episodes of Contractor’s Daughter, you’ve learned about reframing and rethinking this problem and the assets in your company that can help you build a solution.Now, in the final part of the workforce podcast series, you’ll discover how to bring it all together by applying the Strategic Growth Flywheel to your internal workforce development solution. I’ll teach you exactly what you need to investigate, identify, and then implemen...2023-12-2119 min
Contractor's DaughterAreas of Your Business You Can Leverage to Support Better Leads for HireAre you relying on expensive external sources to give your business leads for workers? What if you didn’t have to pay them tens of thousands of dollars to find the workforce that your business needs?You may have what you need in your business already. Even if you don’t, it shouldn’t be hard for you to develop them. And you can leverage these things in a new and fresh way that benefits your company in incredible ways.In part two of our workforce series on the Contractor’s Daughter podcast, you’ll l...2023-12-1423 min
Contractor's DaughterHow to Reset & Reframe Your Thinking About the Workforce ProblemOver the last few years, workforce changes and challenges have increased... and not just within the asphalt industry.It’s become more and more difficult to attract and retain workers. But if you have a workforce problem and want your business to grow, you need to figure out a solution so you can reverse course. And it starts with rethinking and reframing the problem itself.Today marks part one of a workforce series designed to help you turn your struggle with this particular challenge into an opportunity. Because if you do, you’ll have...2023-12-0728 min
Contractor's DaughterHow the Strategic Growth Flywheel Helped TXAPA’s Workforce Development Campaign“I love it when a plan comes together.” Thriving businesses can point to those famous words by A-Team’s John “Hannibal” Smith as the key to their success. And strategy and marketing geeks like myself help make it happen.But I don’t just help businesses bring their plans together. Sometimes I get to work with state and national associations, too, like the Women of Asphalt Texas branch. They approached me about the Texas Asphalt Pavement Association (TXAPA) workforce development campaign.It was the perfect opportunity to apply my Strategic Growth Wheel process. With it, the...2023-11-3028 min
Contractor's DaughterWhy Business Owners Struggle to Implement Even the Best StrategiesYou’ve investigated and found the problems and bottlenecks in your construction business. You’ve identified the opportunities you should prioritize next. Now what?With the third and final piece of the Growth Strategy Flyheel, people sometimes forget to ensure they finish strong. In this episode of the Contractor’s Daughter podcast, you’ll learn about some of the things that might be getting in the way of you implementing your strategy. I’ll also reveal how to increase the value of your business as you increase the effectiveness of your operations.1:34 - M...2023-11-2316 min
Contractor's DaughterHow to Identify and Prioritize the Right Opportunities for Your BusinessWhen you investigate your construction business, you often find multiple things you either don’t like or that excite you as an opportunity. But not all problems and bottlenecks that you see as opportunities are created equal.Identifying the right opportunities to prioritize is where you can screw everything up. You might need to address something first because it has a more significant impact on your business right now. Or you might need to fix a specific problem first because of its domino effect on other areas down the line.In part two of...2023-11-1616 min
Contractor's DaughterInvestigate: Diving Into the First Phase of the Strategic Growth FlywheelWhen people look at your business and think about where it’ll take them in the future, what do they see?If they invest in it, they want to see the strategy. They want to know that the company has momentum, processes, and systems designed to create value.This is what the strategic growth flywheel helps you do. And it all starts with the first step: investigate.In this episode of the Contractor’s Daughter podcast, you’ll learn how to dive deep into the investigation phase. I’ll teach yo...2023-11-0919 min
Contractor's DaughterStrategic Growth Flywheel: A Gateway to an Informed Business StrategyAlmost half of business leaders have strategic planning failure because they can’t adequately track the execution of their strategy. But you need an effective strategy, though--an informed one.Does your business have a flexible framework with a top-end strategy in mind? A strategic growth flywheel provides a simple tool to generate great output that can be repeatedly used in your business.In this episode of the Contractor’s Daughter podcast, you’ll get an introduction to the flywheel. I’ll give you a high-level view of it and teach you the three-step process...2023-11-0224 min
Contractor's DaughterReal-Life Business Benefits to Optimizing Your Offseason: A Client Case StudyEverybody loves a story. One day, I was thinking about what story I could tell to demonstrate what I’ve talked about in the previous episodes about optimizing your offseason... and I came across the perfect one.So, we’re not quite done with the offseason just yet! In this episode of the Contractor’s Daughter podcast, I walk you through a case study of an actual client of mine. Through this story, you’ll learn how optimizing your offseason can impact your business and help you make better decisions along the way.1:13 - A quic...2023-10-2629 min
Contractor's DaughterHow to Execute Your Business Strategy On the Tactical LevelWhat is your next busy season going to look like?Will your team be operating with a clear, strategic destination in mind? Will they know how they can get there and be able to make quick, smart decisions that move the business toward the goals you’ve set?In the conclusion of this three-part series on Contractor’s Daughter, you’ll learn how to move from strategy to deploying the tactics that’ll move your business closer to your strategic objective or outcome. I’ll teach you how to narrow down which tactics to use and...2023-10-1922 min
Contractor's DaughterHow to Be a Better Decision Maker (& Why It Matters)The offseason is your time to sit down and reflect on where your business has been and where it’s going. You know that you need to have a growth mindset as an executive or entrepreneur so that your business can continue to flourish. So you’ve got some decisions to make for the future. But how will your decisions impact the outcomes and objectives you want to reach going forward?As we continue this offseason series on the Contractor’s Daughter, you’ll learn about what the decision-making process looks like, whe...2023-10-1217 min
Contractor's DaughterWhy a Strategic Plan for Your Business Is a MUSTWhat’s next?You’ve made the final push to get as much done as possible in your construction business before the arrival of the slow season. Now’s a good time to look at the big picture to see what your company needs to continue growing because if you’re not growing, you’re dying.So today, in the first of a new three-part series, we confront the phenomenon known as the stall-and-die problem to understand it so you can prevent it from killing off your business. In this episode of the Cont...2023-10-0516 min
Contractor's DaughterHow Jessica Lombardo Is Bringing An Immersive Experience to a Trade ShowAre you tired of seeing and experiencing the same old presentations at conferences and trade shows?There’s a new experience on the horizon! The upcoming PAVE/X conference promises to be different, and its co-creator, Jessica Lombardo, is here to tell us how.Jessica has made a name for herself in the construction industry. She’s been the editor for some leading publications like Asphalt Contractor and is the current editor-in-chief for AC Business Media.Recently, though, she’s stepped up her game in terms of reinventing how we thi...2023-09-2829 min
Contractor's DaughterConference Success Part 3: 5 Post-Conference Tips You Can Use to Increase Your SuccessWhen a conference is over, what do you do next?The post-conference period is the most important stage of the conference game, but it also tends to be where things frequently fall apart. You’re overwhelmed with the backlog of emails, phone calls, and people asking questions.So, how can you make sure the post-conference phase doesn’t fall apart on you? As with the first two stages I’ve discussed in this Conference Success series, having a system and tools in place can help you successfully navigate the last stage.In this final...2023-09-2120 min
Contractor's DaughterConference Success Part 2: 6 Conference Tips to 10X Your Return on InvestmentSo you’ve decided on a conference for you and/or your team to attend. You’ve booked your spot and made your pre-conference preparations.Now what? Well, now that you’re actually at the conference, let’s help you get ten times the return on the time and money you’ll spend!In this episode of the Contractor’s Daughter podcast, we continue with part two of our conference success series. Today, you’ll learn my six tips for what to do at a conference to attract the people you want and meet your objectives. Yo...2023-09-1424 min
Contractor's DaughterConference Success Part 1: 6 Pre-Conference Tips You Should Follow for Maximum ResultsConference season is coming up! If you haven’t already, you’ll soon start looking at which conferences are good options to invest in for you and your team...Or will you? Perhaps you’re hesitating because you’re wondering what you’ll get out of it and whether it’s even worth going (for more than just a good time, that is).In this episode of the Contractor’s Daughter podcast, we’re starting a three-part series on ensuring that your conference(s) of choice have an actual impact on you, your team, and your b...2023-09-0724 min
Contractor's DaughterSustainability and achieving the Net Zero goal by 2050 with Michael FreyWelcome to "The Contractor's Daughter," a podcast focused on eliminating random acts, exit strategy, and marketing in the highway construction business. Jeani Ringkob, a third-generation asphalt contractor, hosts the show. In this episode, Jeani interviews Michael Frey, PacificGeo Source's founder, about the industry's sustainability and the goal of achieving Net Zero by 2050. They discuss the challenges faced by the industry, such as the need for innovation and overcoming resistance to change. They also emphasize the importance of supporting small businesses and rewarding innovation. The conversation highlights the collaborative nature of the industry and the benefits...2023-07-2024 minContractor's DaughterLearn How the SealMaster Franchise System is Built on RelationshipsWhen our industry gets down to the city level, supplying local contractors has its own set of unique challenges. The SealMaster is an incredible franchised model in our industry that has partnered with owners and entrepreneurs. Giving hundreds of opportunities to talented people that are creating tons of jobs and passing them on by partnering with local contractors and supporting success in each of their own markets.SealMaster sets a precedence for leading by action and they place a LOT of value on building relationships and building businesses together.Follow Jeani Ringkob on L...2023-07-1311 minContractor's DaughterFour Different Ways to Tackle Compensating TalentThere is so much focus and recruiting and just getting people in the door, but keeping the best ones is essential. I am a huge preacher that it is more than compensation that keeps people around (I have my own research to back this) but that doesn't mean compensation isn't important.I get asked a lot about ways to think about compensating that actually improve recruiting and retention. In this episode we discuss way ways to design compensation so it actually makes an impact on showing up our talent pool.Follow Jeani Ringkob o...2023-07-0606 minContractor's DaughterWomen of Asphalt Is Just What We All NeedOver twenty years ago I felt pretty isolated in this industry. I was young, I was a woman and I was blessed to have great mentors...but they were all men.I didn't even know I was craving for a woman to look up to and model what it meant to be a woman trying to make an impact and finding my place. It was even hard once I had a family and began to juggle even more.Finding and getting connected with the incredible founders of Women of Asphalt, renewed my excitement about really...2023-06-2909 minContractor's DaughterMake Every Customer Touchpoint Grow Your BusinessEvery experience you customers (and employees - and industry partners) have with you is a chance to exponential add value and grow your business better and FASTER.To understand how this works and how you can encourage your team to think about the touch points strategically is by applying a model we call the Clock Model. This model consistence of the three phases each relationship goes through - pre purchase, purchase and post purchase). We can actually get a lot more juice from the squeeze if we don't think about this journey has happening linearly. L...2023-06-2206 minContractor's DaughterThe Untraditional Rise of Leadership That Marks Our IndustryThe Heavy Highway Construction industry has always had a stubborn streak. -Just ask my husband who has to deal with my whole family-Think about some of the leaders you know and love in this industry. Where did they come from? I grew up with a different believe about how people develop into leaders than most people my age and I believe that as a gift.Shawn Brost, Vice President of Vance Brothers, is a perfect example of a story that is at the core of the leaders that have influenced the infrastructure w...2023-06-1518 minContractor's DaughterTwo Areas You're Under-Leveraging Marketing RevealedMarketing may house the the most under-leveraged tools that can grow you business and ensure your brand is valuable inside and outside.Using effective and proven marketing techniques and messaging frameworks are essential to keep the team we are building and the team we already have engaged and performing.It also has a direct link to their job satisfaction AND how they engage in word of mouth to brag on your companies and attract more great talent.Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop...2023-06-0806 minContractor's DaughterGetting Behind the Scenes of the Engineers at the Core Of NAPANational Asphalt Pavement Association is more than just the pretty face that represent everyone building infrastructure with asphalt. The good news is they are more than that. At the core of the NAPA team are two engineers that have an endless passion for everything that supports the asphalt industry. If it's happening in our industry they know it and they can speak to it. Richard Willis and Bret Williams took at few minutes at CONEXPO 2023 to share what is at the core of NAPA biggest projects, why these are the issues that matter and how th...2023-06-0116 minContractor's DaughterHow Marketing Content Can Get Your Sales Team Across the Finish LineWhat if you could take your sales cycle and cut it in half?What if you could attract more inbound *QUALIFIED* leads?What if you could have less sales people and less sales expenses?What if you could give your sales team super powers?I believe - no, I know - that creating THE RIGHT content can help you track results in all these areas. Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter NetworkYou can also schedule a c...2023-05-2516 minContractor's DaughterLeaning into Being a Serial EntrepreneurIt actually is not uncommon for entrepreneurs to have multiple successful businesses. Being a serial entrepreneur is a real thing AND it can actually can be a super power. Skip Tovornik did just that and is sharing how having multiple companies has actually allowed him to make each of them stronger. Learn what has worked in growing ALL of his businesses.Skip also shares how he leans on other to be able to have the head space to create all the ideas in his head. He has managed to build a team that allows him and them...2023-05-1814 minContractor's DaughterThe 6 Communication To Accelerate Customer Conversion and LoyaltyWhat does your customer really think about you? How long does it typically take for you to really get to know them and build trust? Are your communications valuable to them...or are they annoying?When it come to our professional relationships the name of the game to get to conversion is to get them to KNOW - LIKE - and TRUST you. Studies show there are some ways to get to this trifecta faster and more effectively.One of these ways to to show up in a variety of mediums when it c...2023-05-1305 minContractor's DaughterPower of Video to Drive Online Traffic and DemandDriving demand for our products and services is at the very core of a successful business. Too often we tell ourselves that what's working in more everyday consumable "won't work for my product/service".Yet the way people make decisions and are driven to choose one option over another boils down to connecting their problem to our solution...Video is an incredible quick and effective tool to connect those dots and drive demand and awareness. In this part two of a three part interview with Skip Tovornik and Thomas Trott of Traffic Pro...2023-05-0420 minContractor's DaughterYour Job Descriptions Suck- 4 Tips to Get Yours NoticedFollow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter NetworkYou can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.2023-04-2720 minContractor's DaughterHow to Bring a Winning Product to Market with Skip Tovornik and Thomas TrottBringing a new innovative solution to the Heavy highway construction industry isn't for the faint hearted. It takes tenacity, creativity ,and a whole a lot of grit. This is the insights from an industry leader that saw a need, searched for an solution and when he couldn't find what he was looking for.... well he built it.As you listen to Skip's story think about the products and services you offer.Are the new? Are they new to the people with the problem? Are they misunderstood or maybe not positioned the way you wan...2023-04-2034 minContractor's DaughterWhat the Hell is ThisWelcome to the Contractor’s Daughter Podcast, we are part of the Blacktop Banter Network. This is your host, Jeani Ringkob, with StoryBuilt Growth Strategy and Marketing. These are the stories of owners and leaders overcoming obstacles, finding opportunities and building better businesses that serve our community, our country and our world. Between these stories we will also be sharing the behind the scenes of the advisory insights I generate for my strategy clients and my Fractional CMO clients in the industry.You will get direct insights about the mistakes we make in our business, the...2023-04-1908 min
Blacktop BanterBB104 : LIVE from CONEXPO with Jeani Ringkob and Brad WilliamsWith over 2.9 MILLION square feet of floor space, 2,000 vendors, 190 educational sessions and over 60,000 steps walked, CONEXPO can be an overwhelming experience if you go without a plan. Jeani and Brad share some fantastic tips to help you prepare to navigate the floor, attend educational workshops and sessions, capture fantastic B-roll, make lasting connections and come away with a meaningful experience to help grow yourself and your business into the future.
This episode is brought to you by Crafco, the official sponsor of Blacktop Banter. Learn more at crafco.com
2023-04-1813 min
The Contractor Fight with Tom ReberTCF738: Use Marketing to Grow Your Team with Jeani RingkobHow do you market your company to the right people? Tom talks to Jeani Ringkob from StoryBuilt Marketing about how to use marketing to recruit your ideal employee and how to target the right people for your business, so you continue to build your team and grow your business. Jeani is a speaker and marketing coach who comes from a third-generation construction family. Conversation Highlights: [00:00] - Intro — How to use marketing to recruit and build your team [01:46] - Jeani’s backstory [04:23] - The trades industry is all about relationships 2023-01-1249 min
The Art of ConstructionBuilding Your Business Story and StrategyJeani Ringkob, Founder of StoryBuilt Marketing & Coaching, joins us for episode 284 of Art of Construction.
Jeani Ringkob grew up in our industry and saw at a young age that business owners in construction are what our country is built on. With StoryBuilt, Jeani now serves those business owners.
Many business owners in our industry struggle with taking on projects that don't ultimately grow their business. Or they focus too much energy on marketing and sales tactics that bring few results. Jeani's process is about taking the time to identify the highest priority task with the biggest...2022-10-2035 min
Blacktop BanterBB76: Strategy & Branding w/ Jeani RingkobAfter years of preaching the importance of branding, and using social media with all the other forms of marketing to do so, it feels pretty good to have somebody like Jeani on the show to confirm I at least know what I'm talking about in one area of life...I mean, that's a start people. Anyway, all jokes aside, Jeani is a lifetime member of the asphalt industry and has coached many clients to success in their businesses using her strategies. After spending many years at Koch Industries, Brasier Asphalt and Vance Brothers, Jeani took out on her own...2022-09-131h 03
The Plan to Eat Podcast#30: Interview with Registered Dietitian, Jeani HuntJoin us for an interview with Jeani Hunt, a Registered Dietitian, and Plan to Eat customer! Jeani Hunt, MS, RD, CD works with women to take control of PCOS, infertility, and endometriosis at VeggieLush Nutrition. She loves working with women and people with uteruses who struggle with symptoms and are looking for an evidence-based approach to treatment.In this episode, we get to know more about Jeani and how she made the career transition to become a dietitian. She tells us about some of her recommendations and approaches to balanced nutrition. We hope you enjoy! Co...2022-08-3138 min