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The Difference Maker Revolution PodcastWorking Parent HacksRunning a photography business while raising kids? You’re not alone - and you’re definitely not doing it wrong. In this high-energy, no-fluff episode, Jeanine, Steve, Ronan, and Jonathan get real about what it actually takes to thrive as both a parent and a business owner. From toddler-proofing your studio to using nap time as power hour, this episode is packed with the gritty, funny, and game-changing hacks you never knew you needed.Whether you’ve got a baby on your hip or a teen dodging chores, this is your behind-the-scenes guide to making it all work...2025-05-0533 minThe Difference Maker Revolution PodcastTravelling Tales - Key Takeaways To Elevate Your BusinessIn this episode of the Difference Maker Revolution podcast, hosts Ronan, Jeanine, and Jonathan dive deep into the transformative power of AI in the photography industry. They discuss how photographers can leverage technology to enhance their workflow, improve client relationships, and ultimately deliver more meaningful experiences.Key Takeaways:The Role of AI: Discover how AI can automate tedious tasks like retouching and culling, freeing up photographers to focus on what truly matters—connecting with clients and delivering exceptional value.Client-Centric Approach: Learn why understanding your ideal client is crucial for success. The hosts emphasize the importance of...2025-03-2425 minThe Difference Maker Revolution PodcastThe Ostrich, The Eagle & A.I. at Imaging USA 2025Are you embracing AI in your photography business, or are you burying your head in the sand? In this episode, Ronan, Jonathan, Steve, and Jeanine dive deep into the game-changing role of AI in photography, business automation, and marketing strategies. This discussion unpacks the shifting landscape of professional photography and how AI is both a challenge and an opportunity for photographers worldwide.We explore:✅ How AI is revolutionizing photo editing, marketing, and workflow automation✅ Why some photographers soar like eagles while others fear AI like an ostrich✅ The power of client experie...2025-03-1039 minThe Difference Maker Revolution PodcastI tried 3 ad agencies and nothing worksIn this episode of the Difference Maker Revolution podcast, our hosts delve into the transformative power of targeted marketing for photographers. Join Steve, Ronan, Jonathan, and Jeanine as they share insights on how understanding your client avatar can elevate your messaging and lead to increased bookings. Discover the importance of knowing your numbers, the nuances of Facebook ads, and how to create a marketing strategy that resonates with your ideal clients.Key Takeaways:Understanding Your Client Avatar: Learn how defining your ideal client can enhance your marketing efforts and improve lead generation.T...2025-03-0334 minThe Difference Maker Revolution PodcastDo you want fries with that?In this episode of the Difference Maker Revolution Podcast, hosts Jonathan, Steve, and Jeanine delve into the transformative power of understanding client needs and expectations in the photography business. They explore how a simple shift in mindset can lead to significant increases in sales and client satisfaction.Key Topics Covered:Understanding Client Needs: Discover how to move beyond assumptions about what clients want and instead focus on what they truly desire. Jonathan shares insights on how one photographer doubled their sales by changing their approach.The Power of Asking Questions: Learn the importance of asking the ri...2025-02-2429 minThe Difference Maker Revolution PodcastFinding Quality ClientsWelcome to this enlightening episode of the Difference Maker Revolution Podcast, where we dive deep into the transformative power of connection in the photography industry. Join hosts Jonathan, Steve, and Jeanine as they explore the essential strategies for attracting and nurturing quality clients.Key Topics Discussed:Understanding Quality Clients: Discover what defines a quality client and how they can be created rather than found. Learn why every interaction matters and how to approach potential clients with an open heart and mind.The Importance of Listening: Jeanine emphasizes the need to truly listen to clients, asking the r...2025-02-1735 minThe Difference Maker Revolution PodcastValentine's Day Marketing & SellingIn this episode of the Difference Maker Revolution Podcast, Jonathan, Jeanine, and Steve discuss effective marketing strategies for Valentine's Day, emphasizing the importance of planning and utilizing client appreciation events. They explore the balance between evergreen marketing and event-driven promotions, highlighting how to engage clients and encourage sales during special occasions. The conversation also touches on last-minute marketing tactics and the significance of nurturing client relationships throughout the year.Key Takeaways:Evergreen Marketing: Learn the importance of establishing a consistent marketing strategy that runs year-round. Jonathan emphasizes that evergreen campaigns should be the foundation of your...2025-02-1032 minThe Difference Maker Revolution PodcastPricing Made SimpleIn this episode of the Difference Maker Revolution Podcast, hosts Ronan, Steve, Jeanine, and Jonathan dive deep into the crucial topic of pricing for profit in the photography industry. If you're a photographer struggling with pricing strategies or looking to enhance your business profitability, this episode is a must-listen!Key Takeaways:Understanding Pricing for Profit: Learn what it truly means to price for profit and why it's essential for your photography business. The hosts discuss the common pitfalls photographers face when setting prices and how to avoid them.The Starving Artist Syndrome: Ronan challenges the notion of...2025-02-0333 minThe Difference Maker Revolution PodcastMaking 2025 The Best Year YetIn this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, Steve, and Jonathan come together to discuss their goals, visions, and strategies for making 2025 the "Best Year Yet" for themselves, their team, and their clients. This thought-provoking conversation dives deep into the importance of mindset, the power of belief, and how focusing on clients can drive lasting business success.The team shares personal and professional insights on empowering their teams, amplifying value for clients, and balancing realism with big dreams. They also explore how surrounding yourself with the right people and maintaining a positive outlook can...2024-12-3031 min
Live Yes! With Arthritis2024 Top Episode Takeaways & MailbagIn this episode of the Live Yes! With Arthritis podcast, we revisit the top takeaways from some of 2024’s most popular and intriguing podcast episodes, and answer listeners’ most pressing questions.
*Visit the Live Yes! With Arthritis Podcast episode page to get show notes, additional resources and read the full transcript: https://arthr.org/LiveYes_Ep120 *
We want to hear from you. Tell us what you think about the Live Yes! With Arthritis Podcast. Get started by emailing [podcast@arthritis.org](podcast@arthritis.org).Special Guests: Afton Hassett, PsyD, Alisa Vidulich Casavant, Eric Rude...2024-12-1739 minThe Difference Maker Revolution PodcastTackling Imposter SyndromeIn this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, and Steve delve into the pervasive issue of imposter syndrome. They unpack its effects on both personal and professional lives, sharing real-life experiences and actionable strategies for overcoming self-doubt.The team explores how shifting your focus from yourself to your clients can help silence that inner critic. They discuss the role of perfectionism, how to embrace imperfection as a growth opportunity, and the transformative power of celebrating even the smallest wins. Drawing on their own challenges and successes, they also highlight the critical importance of fostering...2024-12-1631 minThe Difference Maker Revolution Podcast100th Episode CelebrationIn this milestone episode of the Difference Maker Revolution Podcast, Ronan, Jeanine, Steve, and Jonathan come together to celebrate 100 incredible episodes of inspiring change, fostering community, and redefining client relationships. This special episode features heartfelt reflections, powerful stories from community members, and key lessons learned along the way.The team and community members share their favourite podcast moments, explore how discovering their "why" has transformed their businesses, and discuss the ripple effects of making a difference for clients. From mindset shifts to client connection strategies, this episode is packed with actionable insights for photographers and entrepreneurs alike.2024-12-0955 minThe Difference Maker Revolution PodcastPreparing For ChristmasIn this episode of the Difference Maker Revolution podcast, Jonathan, Jeanine, Brad, and Steve share their expert strategies for optimising your photography business during the bustling Christmas season. They discuss the importance of early preparation, maintaining flexibility to handle last-minute orders, and capitalising on unique opportunities like Black Friday to drive business into the new year.The team reveals their tried-and-tested methods for keeping clients satisfied and returning year after year. From managing holiday-specific inventory, like portrait boxes, to promoting gift certificates and Christmas cards, this episode is packed with practical advice for making the most of...2024-11-1830 minThe Difference Maker Revolution PodcastThe Truth About Quality LeadsIn this episode of the Difference Maker Revolution podcast, hosts Jonathan Ryle, Ronan Ryle, Jeanine McLeod, Bradley Bulmer, and Steve Saporito dive deep into the often misunderstood topic of "quality leads" in business. They challenge the widespread notion that some leads are inherently “quality” or “low-quality,” and instead argue that mindset, approach, and consistent follow-up can turn any lead into a valuable client.The team breaks down why many businesses struggle with lead quality and explains how expectations and work ethic play crucial roles in lead conversion. They also discuss the importance of viewing every lead as an oppor...2024-11-1133 minThe Difference Maker Revolution PodcastAligning Your Social Media Strategy With Your PromotionsIn this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, Brad, and Steve delve into the vital topic of aligning your social media strategy with your promotional efforts to maximise conversions. The team shares their insights on striking a balance between the long-term benefits of consistent content creation and the immediate impact of targeted advertising. Key discussion points include the importance of building trust through alignment, as aligning your social media posts with your running ads fosters trust and improves conversion rates. They emphasize a proactive marketing focus—ads attract clients, while content creation can...2024-10-2825 minThe Difference Maker Revolution PodcastProfitable Pricing: Keys to SuccessIn this episode of the Difference Maker Revolution podcast, Ronan Ryle, Jeanine, Steve, and Brad discuss profitable pricing strategies for photographers. They emphasize understanding true profit, confidently setting prices, and keeping pricing simple. True profit, they explain, is the money left after covering all business expenses like taxes, overhead, and salaries.Brad warns against pricing backwards, recommending starting with your desired profit and working backwards. The team advises against comparing prices with competitors, instead focusing on the value you provide. Steve stresses confidence in pricing, while the group highlights the importance of simplifying pricing structures to avoid...2024-10-2129 minThe Difference Maker Revolution PodcastProfitable Pricing: Keys to SuccessIn this episode of the Difference Maker Revolution podcast, Ronan Ryle, Jeanine, Steve, and Brad discuss profitable pricing strategies for photographers. They emphasize understanding true profit, confidently setting prices, and keeping pricing simple. True profit, they explain, is the money left after covering all business expenses like taxes, overhead, and salaries. Brad warns against pricing backwards, recommending starting with your desired profit and working backwards. The team advises against comparing prices with competitors, instead focusing on the value you provide. Steve stresses confidence in pricing, while the group highlights the importance of simplifying pricing structures to avoid...2024-10-2129 minThe Difference Maker Revolution PodcastHow Your Mindset Shapes Reality and Belief Drives SuccessIn this engaging episode of the Difference Maker Revolution Podcast, Ronan, Steve, and Jeanine explore the transformative power of mindset in business success and client relationships. They discuss how our beliefs impact communication, customer experiences, and ultimately, the bottom line. By sharing personal anecdotes and experiences, the hosts provide valuable insights on why it's essential to cultivate a positive mindset to guide both your personal and professional growth. Steve shares how your mindset acts as the steering wheel of your life, influencing your actions, your clients' perceptions, and their experiences with us. Jeanine and Steve e...2024-10-1430 minThe Difference Maker Revolution PodcastNever Rely on One of Anything - Especially with MarketingIn this episode, the team delves into the concept of never relying on a single approach, particularly when it comes to marketing strategies. Brad and Jeanine share their experiences navigating the ever-evolving landscape of client acquisition and how they have adapted their marketing over time. Brad reveals the majority of his new business (a staggering 90%) is generated through Facebook ads. While this strategy has proven highly effective, he acknowledges the potential risks of becoming overly dependent on a single platform. It’s important to maintain a diverse portfolio of marketing channels in c...2024-09-2330 minThe Difference Maker Revolution PodcastThe Importance of a Positive MindsetMaintaining a positive mindset is crucial for photographers, as it can significantly impact their business success. Focusing on solutions rather than dwelling on problems can often manifest the very solutions you’re searching for. Jeanine shares personal stories from childhood, how her mother instilled in her a positive attitude by always looking for the silver linings, and how this impacts her business today. The team also highlights practical strategies for maintaining a positive mindset, such as setting time limits for negative thoughts and actively seeking out opportunities for growth and learning. The ability to pattern int...2024-08-1930 minThe Difference Maker Revolution PodcastWhat Photographers Can Learn From A Holiday In ArubaPersonalised service is key to making clients feel like family. Just as a memorable holiday caters to your preferences, offering customised services can make clients feel special and valued. By treating each client with a unique approach tailored to their individual needs, photographers can build strong, lasting relationships. Asking clients about their favourite drinks and snacks before their session is a simple yet effective way to enhance their experience. When clients arrive and see their favourite refreshments waiting for them, it sets a positive tone for the entire session. Jeanine experienced this level of service f...2024-07-1534 minThe Difference Maker Revolution PodcastHow To Transition Your Displays For Different SeasonsToday, we're exploring how photography studios can excel in the art of seasonal display changes to captivate and engage clients all year round. Each season offers unique opportunities and challenges, and we'll delve into effective strategies for keeping your studio’s visual marketing fresh and appealing. We discuss how to adapt your studio's aesthetic for a variety of annual events— including Jeanine’s current transition from baby season to High School Senior graduation, as well as a variety of popular holidays. It can be expensive to overhaul all of your displays multiple...2024-07-0137 minThe Difference Maker Revolution PodcastTop Tips on offering finance options to your clientsJoin Ronan, Steve, and Bradley delve into the financial strategies photographers use to accommodate clients and keep their businesses thriving. In this episode, you'll discover: ✅ Finance vs. Self-finance Payment Plans: Learn the key differences between client payment plans and third-party financing, and how each affects cash flow. ✅ Choosing the Right Option: Weigh the benefits and drawbacks of finance versus payment plans, and understand how they can influence client satisfaction and business operations. ✅ Impact on Referrals: Find out how delayed product delivery due to payment plans might harm your referral rates and what you can do about it...2024-06-1028 minThe Difference Maker Revolution PodcastHow to get the most from your Expo MarketingReady to unlock the ultimate formula for trade show success? Buckle up for our latest podcast episode, where the team spills the beans on how to turn your booth into a booking powerhouse! In this episode, the team delves into the critical goal of participating in trade shows and expos: securing bookings. They emphasize that lead generation and branding are important, but secondary to this primary objective. Additionally, they provide valuable tips for effectively managing trade show conversations, such as attracting a crowd by announcing competition winners and forming connections with other exhibitors. The team also highlight t...2024-06-0330 minThe Difference Maker Revolution PodcastFill your business with the oxygen it needsIn this episode, the team dives into the critical role of cash flow in your business. Ever heard the saying, "Cash is like oxygen"? Without it, your business can suffocate quickly. Join us as Ronan, Jonathan, Brad, and Jeanine unpack the secrets to keeping your cash flow healthy and your business thriving. From clever payment plan strategies to managing reserves, we’ve got the insights you need to ensure your business stays strong. Tune in and breathe new life into your financial strategy—because in business, cash flow is reality. In this p...2024-05-2732 minThe Difference Maker Revolution PodcastHow To Overcome Clients Cancelling or Rescheduling Last MinuteIn today's fast-paced world, clients sometimes need to cancel or reschedule their sessions at the last minute. While we appreciate clients informing us 48 or 72 hours in advance, some cancel just an hour or even 15 minutes before the appointment. This can be particularly challenging for photographers, who invest significant time and effort in preparing the studio and equipment for each session. Last-minute cancellations not only disrupt schedules but also result in financial loss. Here are three strategies to handle this issue: 1. Implement a Clear Cancellation Policy Establish a clear cancellation policy that includes consequences...2024-05-2037 minThe Difference Maker Revolution PodcastOffers and Marketing In The Photographic IndustryIn the fast-paced and competitive world of photography, offers are invaluable tools for photographers. They not only aid in attracting new business but also provide potential clients with a glimpse of the photographer's skills and style before committing to a full package. Despite their clear advantages, some photographers feel hesitant about running offers. There's a concern that providing discounts or special deals might unintentionally diminish their brand, compromise work quality, or reduce reliability in the eyes of clients. It's natural to have reservations about marketing oneself, but embracing promotional activities is essential for long-term success...2024-05-1330 min
16W Media Group Presents The Branding Highway PodcastJeanine McLeod: Capturing Childhood's Ephemeral Joy - A Photographic Journey from Engineering to Embracing the Clicks and Giggles of Life's Candid MomentsSend us a textHas capturing the fleeting moments of childhood ever tickled your fancy? You'll be delighted by my guest, Jeanine McLeod of Cloud9 Studios, who joins me on a journey through the lens, snapping the pure joy and innocence of the little ones. We exchange tales of Wesley Chapel's transformation, the same soil that sprouted Jeanine's haven for family memories. You'll also get a sneak peek into the Good Neighbor Podcast's exciting expansion, blooming from local curiosity to national treasure.Strap in for a candid chat about life's unexpected detours; after all, who...2024-05-0727 minThe Difference Maker Revolution PodcastMaking Your Work PricelessAre you ready to embark on a journey of discovery and connection? In this captivating discussion, the team delves into the profound impact of nurturing relationships and the transformative power of capturing meaningful moments through photography. Unlock the secrets to meaningful connections and transformative experiences! Together, let's celebrate the beauty of genuine connections and the magic of storytelling through photography. In this episode, you'll hear: How James beautifully mirrors his mother's nurturing nature towards their cat, providing Jeanine with a deep sense of validation and reassurance as a mother. The importance of preserving these heartfelt moments thr...2024-05-0637 minThe Difference Maker Revolution PodcastThe Secret To Attracting 'Potential Clients'Join us the team delve into the transformative power of mindset and intention in the world of marketing. Discover why marketing is more than just spending money—it's an investment in your business's growth. Learn how consistency and repetition are key, and conquer your fear of reaching out to potential clients. From branding to effective use of offers, we cover it all. Don't overlook older leads—nurture those relationships! Plus, find out how a positive mindset can boost your marketing game. Feeling stuck? We've got the solution. Tune in now! The importance of the transformative mindset and intention in m...2024-04-2931 minThe Difference Maker Revolution PodcastWhy are Client Avatars so important?Client avatars are like idealised portraits of our perfect customers, representing who they are and what they value. They guide our efforts to provide top-notch service tailored to their needs. However, sometimes, despite our best efforts, there are clients who prove difficult to engage with—they seem disinterested or unresponsive. It's crucial to recognise when certain clients may not align with our values and adjust our avatars accordingly. By learning from these challenges, we can refine our client profiles to have a greater impact and truly make a difference in their lives. J...2024-04-2237 minThe Difference Maker Revolution PodcastHow should you use Deposits and Session Fees?In the world of photography, the importance of session fees and the stigma surrounding deposits are topics that come up all too often. A client is putting their trust in you when they pay, making how you handle session fees crucial when dealing with both new and existing clients. However, some clients choose to cancel 24 hours before a session, or even on the same day! This may seem like a disaster, but it actually presents an opportunity to foster a relationship with that client. We explore why ses...2024-04-1535 minThe Difference Maker Revolution PodcastIt's NOT about luxury - It's about Making A DifferenceIn the world of photography, the concept of 'luxury' often takes centre stage, with many photographers branding themselves as providers of premium services complete with lavish extras. However, this approach doesn't always yield a bustling client base. Instead, by prioritising the delivery of high-quality results, photographers can demonstrate their dedication to excellence, fostering trust and reliability among their clientele. This focus on quality over ostentation is crucial for building a reputable and enduring presence in the industry. Join the Difference Maker Revolution at www.T...2024-04-0837 minThe Difference Maker Revolution PodcastHow to Properly Connect with Clients and Stop Them from Ghosting YouAre you finding it difficult to truly understand your photography clients and keep them engaged? Asking the right questions is key to discovering what matters most to them and making an emotional connection. Small acts of empathy like active listening and focusing on their goals, rather than just the technical aspects of the shoot, can build strong rapport. This prevents clients from losing interest down the line and helps land more bookings. By tailoring questions to learn about each individual client's unique needs and interests, you can get...2024-04-0129 minThe Difference Maker Revolution PodcastFacebook -v- Google for Lead GenerationTired of relying on Google to bring in leads and waiting by the phone hoping it will ring? With proactive marketing through Facebook ads, you can generate your own quality leads and have meaningful conversations with potential clients. When you understand what your audience truly wants and focus on their needs and desires rather than just photography, you'll be able to create transformational experiences that will turn them into long-term clients. By implementing a proven system of proactive marketing, you can avoid the ups and downs of the "rollercoaster business" and in...2024-03-2530 minThe Difference Maker Revolution PodcastDifference Makers Don't entertain 'Sellers Remorse' because their Client is Always the Hero!How can you become a difference maker in your photography business? By focusing less on yourself and more on your clients. As a difference maker, your goal should be to understand each client's unique needs and provide a transformational experience. This means truly listening without judgement and helping clients feel valued. It also means getting comfortable with discomfort, as pushing past your limits is when real growth occurs. Most importantly, have faith in your ability to make a difference. Let go of fears of not being "good enough" and trust that by...2024-03-1836 minThe Difference Maker Revolution PodcastDifference Makers Keep All Their Weeding For The GardenHow do you qualify leads? Are you calling every lead and making a quick judgement? Or are you spending time and effort getting to know them? Quick judgements may seem like a sensible strategy, but the team discussed the importance of quality over quantity, particularly when it comes to how you spend your time. Ronan asks Jeanine and Steve how they weed out the leads from their marketing and discover which of them are actually going to make a booking. Jeanine reflects on the detriment of pre-judging your leads and making them jump through hoops t...2024-03-1135 min
VO Pro: The Business of Voiceover and Voice ActingWhat Voice Actors Can Learn from Photographers: Freelancer SeriesVoice actors and photographers have more in common as freelancers than you think, especially regarding marketing. Jeanine McLeod, a successful children's photographer and host of the Fully Booked Photographer podcast, shares insights on marketing strategies and the mindset shift needed to succeed. She emphasizes the importance of focusing on the business side of photography and understanding the cost of acquisition. Jeanine discusses the role of online marketing, including Facebook advertising and SEO, in attracting clients. She also highlights the significance of earning the conversation with potential clients and nurturing relationships through effective communication. Je...2024-03-0438 minThe Difference Maker Revolution PodcastWhat does 'defining your own success' mean?Is success truly defined by money and achievements, or is there more to it? For Jonathan and Ronan, true success is about so much more. They discuss how to define success on your own terms rather than comparing yourself to others. Whether you want to build a multi-million dollar studio or earn a modest living, your version of success is valid as long as you're passionate about your work. They explore overcoming fears of failure by focusing on the joy of the journey, not just the destination. Finding fulfilment in helping clients brings the most re...2024-03-0429 minThe Difference Maker Revolution PodcastWhat is Difference Maker Marketing? In this episode of the podcast, the Difference Maker Revolution team talk about Difference Maker Marketing and how it differs from what most photographers think about marketing. In this episode you will hear: What your marketing should NOT be about What photographers typically believe is a "qualified lead" The demographic that tends to spend the most money The role of your studio in your marketing Why marketing isn't just about getting new clients The importance of understanding your ideal client Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our F...2024-02-2625 minThe Difference Maker Revolution PodcastThe Difference Maker Revolution is born!In this episode of The Difference Maker Revolution Podcast the team discuss their coming together with Steve Saporito Education to kickstart the Difference Maker Revolution! They discuss the importance of photographers focussing on their clients above all else in order to survive in this modern world. They explore the effects of technology, such as AI, on society and the photography industry, and ways to stay ahead of the curve. The team also discovers their similarities with the Avengers! In this episode you will hear: What is The Difference Maker Revolution? Why...2024-02-1927 minThe Difference Maker Revolution PodcastGet Different Marketing with Mike Michalowicz & The Fully Booked Photographer Team - Part 2In this episode of The Fully Booked Photographer the team shares the second half of a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers. They discuss brainstorming creative marketing ideas for various genres of photography including newborn/maternity, family portraits, pet photography, and boudoir. Through an idea mining session, the hosts and participants propose strategies like creating lead magnets, partnering with related businesses, hosting special events, leveraging social media platforms, and networking to attract more clients. In this episode you will hear: Ideas for marketing newbor...2024-02-1232 minThe Difference Maker Revolution PodcastGet Different Marketing with Mike Michalowicz & The Fully Booked Photographer Team - Part 1In this episode of The Fully Booked Photographer the team shares a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers. They discuss brainstorming different marketing ideas for various genres of photography like weddings, portraits, and newborns. Mike Michalowicz leads the team in an idea mining session where they rapidly generate ideas without judging them initially. Some ideas discussed include partnering with jewellers to offer engagement sessions with ring purchases, offering newborn sessions or family portraits to wedding clients, and using TikTok videos of product unboxings to promote the business. 2024-02-0532 minThe Difference Maker Revolution PodcastThe Art of Proactive MarketingIn this episode of The Fully Booked Photographer the team discusses the importance of having a proactive marketing system in place for photographers. They discuss how relying solely on clients finding you through search engines or referrals is not enough to build a sustainable, profitable photography business. The team emphasises that photographers need to proactively market their business through activities like paid advertising, outreach, and networking to attract new clients and avoid the "rollercoaster effect" of being too busy or not busy enough. In this episode you will hear: A de...2024-01-2938 minThe Difference Maker Revolution PodcastMaking the best of Photography Conference SeasonIn this episode of The Fully Booked Photographer the team discusses tips for attending Imaging USA and other trade shows. Jeanine shares her top tips for getting the most out of trade shows and conferences after attending them for over 20 years. Some of her tips include understanding your reasons for attending, taking notes on what you learn each day, and setting deadlines to implement ideas when you return. In this episode you will hear: Ways to network and brainstorm with other photographers at events How to avoid information overload and ac...2024-01-2229 minThe Difference Maker Revolution PodcastThe Difference Maker Revolution!In this episode of The Fully Booked Photographer the team discusses the Difference Maker Revolution movement they're starting. They discuss their vision for creating a movement that shifts the focus of photography from artistic expression to transforming clients' lives. They aim to make photographers "difference makers" rather than just vendors of images. In this episode you will hear: Their reasons for needing a revolution in the industry How becoming a "difference maker" can help photographers survive the rise of AI Stories of how photography has helped clients in meaningful ways Pl...2024-01-1531 minThe Difference Maker Revolution PodcastWhat we all learned from 2023 that we will deploy in 2024In this episode of The Fully Booked Photographer the team discuss their key learnings from 2023 and goals for 2024. They discuss the importance of taking consistent action in your business while also having an underlying strategy and understanding the reasons behind why you’re doing what you do. Delayed gratification is also discussed as an important principle to apply to both business and personal goals. In this episode you will hear: The importance of understanding the why behind what you’re doing How to to be happier in 2024 Why you should never t...2024-01-0835 minThe Difference Maker Revolution PodcastWhy New Year's Resolutions Never LastIn this episode of The Fully Booked Photographer the team discuss why New Year's resolutions often fail and how to set goals that stick. They discuss how most people give up on their resolutions by mid-January because they set unrealistic goals and lack discipline to follow through daily. The hosts debate when the best time is to set goals, with Brad arguing it's better to commit to improvement every day rather than waiting for January 1st. They also discuss how social and travel habits can derail health goals. The episode concludes by encouraging listeners to s...2024-01-0130 minThe Difference Maker Revolution PodcastHappy Holidays - The Mentors Favourite Podcast of 2023In this episode of The Fully Booked Photographer the team discusses their favourite episodes from the past year. They reflect on the podcasts that had the biggest impact or taught them the most valuable lessons. Episode 42 about shooting to sell stood out to Jeanine as it revolutionised how she structures photo sessions to focus on products to sell. She appreciated how the discussion highlighted the importance of having tangible items to market from each session. It also provided a great example of differing perspectives, as Ronan was able to get Jeanine and Brad to disagree a...2023-12-2535 minThe Difference Maker Revolution PodcastOur Christmas Present To You - Our Facebook Ad Copy SecretsIn this episode of The Fully Booked Photographer, the team discusses their personal recipes for the perfect Facebook Ad, the keys to creating successful Ad Copy that will generate more targeted leads and attract your ideal clients. The team goes over the mistakes that photographers often make whilst creating advertisements, the physiological tricks that help attract clients towards your business, and how to use these marketing strategies to generate leads in record time. In this episode you will hear: How to remove ego from your ad copy to make client fo...2023-12-1835 minThe Difference Maker Revolution PodcastNurture Your Mission - Your Prime LENS just like Elon has his missions to populate MarsIn this episode of The Fully Booked Photographer the team discusses how to create an effective business plan using photography lenses as metaphors. They explore defining both long term visions and shorter term missions, with missions needing to be measurable goals. Brad explains the difference between visions as the overarching aspirations for where you want to take your business, while missions are the individual steps that work towards achieving the larger vision. The group discusses the importance of breaking big goals down into smaller, monthly missions to keep progress tangible and avoid feeling overwhelmed by l...2023-12-1139 minThe Difference Maker Revolution Podcast2024 in Focus - Igniting Passion, Purpose, and 'Why' with the LENS FrameworkIn this episode of The Fully Booked Photographer the team discusses discovering your purpose and passion. They discuss how finding your why through reflecting on impactful life moments can help focus your business plan and avoid pursuing opportunities just for money that don't align with your values. Discovering your why helps you choose opportunities that create real impact for clients in an area you're passionate about. In this episode you will hear: How Jeanine's discovery of her why focused her business offerings Brad discussing how knowing your why guides your ma...2023-12-0432 minThe Difference Maker Revolution PodcastShape Your Path To 2024 Success: Your Zoom LensIn this episode of The Fully Booked Photographer the team discuss planning for success in 2024. They discuss creating one-year plans to achieve their five-year visions for their businesses. The team guides each other through envisioning what they want their businesses to pay them and achieve by the end of 2024, and identifying key actions and goals for the coming year. In this episode, you will hear: Why you should have one-year plans with numeric targets Identifying skills to develop and roles to hire to achieve goals When to outsource tasks...2023-11-2737 minThe Difference Maker Revolution PodcastEnvision the Big Picture - Your Wide-Angle LensIn this episode of The Fully Booked Photographer the team discusses planning for 2024 and beyond. They discuss the importance of having a business plan and visioning where you want your business to be in 5 years. Using a "wide angle lens" as a metaphor, they encourage listeners to dream big and think about what their life and business will look like in the future. In this episode you will hear: Tips for starting your 2024 business planning now instead of waiting until January How to use a "lens framework" to approach business pl...2023-11-2035 minThe Difference Maker Revolution PodcastThe Revolution The Photography Industry Needs!!!In this episode of The Fully Booked Photographer the team discusses becoming a difference maker. They discuss how focusing on making a difference in clients' lives through photography can transform a business. Ronan explains his view that photographers are meant to use their skills to help people become happier. Janine talks about how adopting a "difference maker" mindset has changed her team's interactions with clients. Brad shares how this approach has increased his business's revenue significantly. Jonathan tells a story that illustrates what it truly means to be a difference maker in the industry. 2023-11-1337 minThe Difference Maker Revolution PodcastA Silver Bullet For The Photography IndustryIn this episode of The Fully Booked Photographer the team discusses specializing in genres and finding your photographer niche. They discuss how generalizing in many genres can lead photographers to feel like headless chickens trying to please everyone. However, specializing in a genre aligned with your passions and values allows you to truly help clients and build a sustainable business through repeat clients and referrals. Brad shares his journey to specializing in boudoir and Jeanine in families & children's shoots and how it has helped their businesses thrive. In this episode, you wi...2023-11-0639 minThe Difference Maker Revolution PodcastShooting To Sell (Brad & Jeanine Fall Out!)In this episode of The Fully Booked Photographer the team discuss shooting to sell and how photographers need to structure their photo sessions to optimize for the products they want to sell to clients. Ronan starts the conversation by asking Jeanine about training her new photographers and discovering they need guidance to photograph in a way that will result in sales. Brad and Jeanine discuss their approaches to shooting consistently for products while still allowing some creativity. Jonathan provides perspective on value versus quantity. The team debates when and how photographers can experiment with creativity w...2023-10-2939 minThe Difference Maker Revolution PodcastThe Holiday Season Is An Opportunity For Every Photographer - Part 2In this episode of The Fully Booked Photographer, the Business Success Academy team continues their two-part series on discussing how photographers can make money during the holiday season regardless of their genre of photography. Ronan and Jeanine provide strategies for developing a marketing plan, identifying ideal clients, creating packages and pricing, and tips for converting more clients through add-ons and upsells. They emphasize starting early with marketing to existing clients through email, phone calls, and social media in order to book holiday sessions before exploring other avenues like Google ads and Facebook campaigns to fill r...2023-10-2337 minThe Difference Maker Revolution PodcastThe Holiday Season Is An Opportunity For Every Photographer - Part 1In this episode of The Fully Booked Photographer, the Business Success Academy team discusses how any Photographer can profit from Christmas, even if they don't consider themselves a family or children's photographer. Ronan and Jeanine explore the inherent need for portraits around the holidays and how to discover what your ideal clients want from a Christmas session. They also cover making sessions immersive, interactive experiences, and planning early to be fully booked for the holidays. In this episode you will hear: Why you need to start using interactive sets How co...2023-10-1636 minThe Difference Maker Revolution PodcastWhat can the photography industry learn from the car industryIn this episode of The Fully booked Photographer the Business Success Academy team discusses the differences between marketing and sales and how they are interconnected but serve different purposes. Ronan, Jeanine and Jonathan talk about common misconceptions photographers have where they expect every marketing lead to turn into a sale. Jeanine provides examples from the car industry to illustrate how marketing builds awareness while sales closes deals. The team stresses the importance of understanding client needs and desires over just focusing on products or features. In this episode you will hear:...2023-10-0931 minThe Difference Maker Revolution PodcastYour Client Is Not The EnemyIn this episode of The Fully Booked Photographer the Business Success Academy team discusses how photographers often view their clients as the enemy when clients don't value their artwork in the way photographers believe they should. The team explores where this mindset comes from and how photographers can shift to focusing on understanding their clients' problems and needs in order to provide more value and have more successful businesses. In this episode you will hear: Why Photographers need to stop blaming their clients How to evolve your mindset What clients want...2023-10-0236 minThe Difference Maker Revolution PodcastAn interview with Ronan - The ups & downs of businessIn this episode of The Fully Booked Photographer, Jonathan and Ronan discuss Ronan's journey from starting out in his family's print business to becoming a leader in the photography industry. Ronan talks about taking over the family business and some of the challenges and mistakes he faced along the way. He discusses how he helped grow Photovalue and eventually transitioned into helping photographers through the Business Success Academy and Photography Think Tank. Ronan speaks on his experiences building businesses and his vision for helping transform the photographer mindset. In this episode you...2023-09-2545 minThe Difference Maker Revolution PodcastAre You A Difference-Maker, A Photographer or Both?In this episode of The Fully booked Photographer the Business Success Academy team discusses Ronan's upcoming book project that he has been working on since 2019. Ronan shares an overview of the book and its goal of revolutionising the mindset of photographers to focus on being difference makers for their clients rather than just photographers. He discusses how he is using analogies of camera parts and functions to outline business and marketing systems photographers can implement. Jeanine and Brad playfully question Ronan about the book to get more details on its contents and themes. ...2023-09-1834 minThe Difference Maker Revolution PodcastFast Track Your Marketing Success with AIIn this episode of The Fully booked Photographer the Business Success Academy team discusses the importance of understanding your ideal client avatar. Ronan, Brad, Jeanine and Jonathan explore why many photographers struggle with defining their ideal client and how this impacts their marketing. Brad shares his experience discovering his boudoir photography client avatar. Jeanine shares her journey and how understanding her ideal client as a working mom changed her messaging. They also discuss how their new AI assistant Casey B can help photographers create an ideal client avatar profile and targeted ad copy in just o...2023-09-1135 minThe Difference Maker Revolution PodcastThe Best Images To Market Your BusinessIn this episode of The Fully booked Photographer the Business Success Academy team discusses how photographers can generate qualified leads through Facebook ads without using their photography images. They explained the goal of ads is to stop scrolling by using colourful boxes with compelling headlines and then address the customer's pain points and offer a solution in the ad copy. Photographers struggle to separate marketing from sales but qualified leads just need to fill out a form, not buy immediately. Jeanine shares how she generates leads for pink sessions for $45 then books clients who spend a...2023-09-0442 minThe Difference Maker Revolution PodcastHow To Empower People To Desire PhotographyIn this episode of The Fully booked Photographer the Business Success Academy team discusses what it is about photography that people desire. They discuss what photography means to each of them, and what they think clients actually want when getting photos taken. The group talks about understanding their ideal client’s mindset, and how photography can help clients relive memories, heal trauma, and transform their lives. They also cover how different types of photography businesses attract different types of clients, and how understanding psychology can help with creating ad copy and attr...2023-08-2837 minThe Difference Maker Revolution PodcastMastering Moments: We All Have 24 Hours, Make Yours Count!In this episode of The Fully Booked Photographer the Business Success Academy team discusses day-to-day operations at a photography studio. They discuss the importance of having a morning routine and Jeanine explains how she spends Sunday nights planning her week so that each morning she has a clear list of tasks and projects. The group talks about the importance of the process for greeting clients when they arrive for sessions and how to make your client comfortable. They also cover ideas for implementing new concepts, evaluating failures, and how to prioritise marketing tasks daily. 2023-08-2139 minThe Difference Maker Revolution PodcastYour Success Depends On What You Want, Not On What You Need In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the difference between wants, needs, and motivations on the path to achieving success. The team talks about how their desires changed over time and the distinction between wanting and needing. They explore happiness and what makes it thrive. They discuss how your needs and wants shape goals based on examples from their own lives. They reflect on the necessity of falling in love with the process, even when it's challenging. In this episode you will hear: The...2023-08-1431 minThe Difference Maker Revolution PodcastRiding The Pink Wave To Being Fully BookedIn this episode of The Fully Booked Photographer, the Business Success Academy team discusses the art of riding the wave of marketing to create demand for your business. They discuss Jeanine's use of the new Barbie movie release weekend to test her market and she speaks on the success of the eye-catching hot pink colour as a scroll stopper. They also explore the significance of understanding and targeting your ideal client's preferences and keeping ahead of trends by being two seasons ahead and identifying ideal clients' needs are crucial steps for yo...2023-08-0735 minThe Difference Maker Revolution PodcastThe High Performance MindsetIn this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of a high-performance mindset. Jonathan shares his experiences of shifting his mindset to overcome obstacles. The significance of taking responsibility for oneself and learning from failures, as Jonathan narrates his own growth journey. They explore the difference between a player and victim mindset and emphasise focusing on the process rather than just the end goal. Celebrating success daily and breaking down goals into manageable tasks are highlighted. The team stresses the value of setting goals, me...2023-07-3134 minThe Difference Maker Revolution PodcastChristmas in July and how it can book out Christmas earlyIn this episode of The Fully Booked Photographer, the Business Success Academy team discusses Jeanine's practice of “Christmas in July”. Jeanine gives an explanation of what “Christmas in July” is all about and dives into the three main goals of starting her Christmas campaign early. She emphasises the significance of pre-planning for Christmas photos and shares insights on the process of organising seasonal photography sessions in November. She also addresses the practicality of handling bookings for Christmas in July, particularly during the three weekends leading up to the event. Additionally, she talks abou...2023-07-2427 minThe Difference Maker Revolution PodcastA Facebook Marketing Experts view of Facebook Marketing for PhotographersIn this episode of The Fully Booked Photographer, Ronan talks to Jonathan about his marketing expertise. They discuss how Jonathan got started in the family business, and the pros and cons of working as a father and son pair. Jonathan’s talks about his passion in marketing and advertising and his journey to discovering this passion. Jonathan is an expert on Facebook marketing, and shares valuable insights into how photographers can best utilise Facebook as part of their advertising. He emphasises the power of listening to everyone, regardless of where they are...2023-07-1734 minThe Difference Maker Revolution PodcastFacebook Marketing Is Not Dead as Some Might Want You To Believe - It's Alive & Well!!!In this episode of The Fully Booked Photographer, the Business Success Academy team discusses various aspects of business and marketing. They speak about Brad’s journey of falling in love with working with his parents and getting to know them as individuals while helping to scale their business through online marketing. He speaks on the roller coaster ride of marketing such as riding the GroupOn wave and being an early adopter of Facebook marketing. Brad shares his personal experience of finding his own purpose in the business and the transition from free...2023-07-1039 minThe Difference Maker Revolution PodcastCreating A Sustainable, Profitable Business That Continues To Thrive After Four Decades in BusinessIn this episode of The Fully Booked Photographer, the Business Success Academy team discusses Brad's dad's interest in photography, exploring how his passion ignited and evolved in a multi-generational business. Ronan and Brad talk about Brad's first mentor and uncover the story behind the family business’ transition, from wedding photography to in-studio work. Brad shares the story of how the studio was acquired and reflects on his father’s entrepreneurial spirit. Ronan highlights the importance of a well-structured business plan. Brad addresses the challenge of perfecting boudoir photography and the decision to spe...2023-07-0333 minThe Difference Maker Revolution PodcastThe connection between 'Your Why', Your Ideal Client & Your PurposeIn this episode of The Fully booked Photographer, the Business Success Academy team discusses the power of finding your why and pursuing your deepest desires and goals, even when circumstances change. They reflect on how Jeanine implemented her creative vision and passion into her photography studio. She realised that by creating immersive experiences for children's portraits, she was essentially creating a mini Disney Experience for her clients. While she may not have Disney's budget, she strives to provide a magical and transformative experience for the children who enter her studio, allowing their imaginations to run w...2023-06-2635 minThe Difference Maker Revolution PodcastHow to Manage Your Growing Photography BusinessIn this episode of The Fully booked Photographer, the Business Success Academy team discusses a wide range of topics related to photography, business, and personal growth. They talk about the origins of Jeanine's passion for photography and she shares stories of how it became an integral part of her. From working as an engineer at Motorola to starting a photography studio in Atlanta, she explains the transition from the corporate world to the creative realm. She speaks about the challenges of running a business as an engineer, comparing it to the stability of working for M...2023-06-1935 minThe Difference Maker Revolution PodcastThe Future of Photography and AIIn this episode of The Fully Booked Photographer, the Business Success Academy team discusses the future of photography and the role of AI in that future. The team talks about their recent visit to Ireland for The Future of Photography and their lessons and learnings from the event. AI is a huge topic in the photography industry at the moment, and though much of the discourse surrounding AI in photography is negative, there are plenty of positive uses of AI within the industry. The team explores the importance of a positive mi...2023-06-1232 minThe Difference Maker Revolution PodcastThe 9 Keys To Running A Successful Photography Business - Part 9 - Business DevelopmentIn this episode of The Fully Booked Photographer, the Business Success Academy team discusses the car analogy for business development. They explore the nine-step business development process, drawing parallels between building a successful photography business and driving a car. The team explores how one of their members got into photography, sharing his journey of transitioning from the engineering world to pursuing his passion for photography. They discuss the importance of learning the business aspects of photography and focusing on what is needed to achieve success. Mentorship and training are key factors in...2023-06-0535 minThe Difference Maker Revolution PodcastThe 9 Keys To Running A Successful Photography Business - Part 8 - Outsourcing & Team BuildingIn this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of team-building. They talk about the value of incentivizing goals, highlighting how it creates a strong team dynamic. Brad explains the significance of celebrating successes at the end of each week, particularly in the context of family businesses. Ronan shares insights on when and how to make the decision to outsource tasks. Jeanine speaks on the value of writing a weekly email to keep the team connected and engaged. The team discusses when to hire or...2023-05-2933 minThe Difference Maker Revolution PodcastThe 9 Keys To Running A Successful Photography Business - Part 7 - Tracking Your NumbersIn this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of tracking sales and goals, emphasising the need for daily monitoring. The team shares their insights on what to track on a daily basis, focusing on photographer accuracy and profit. The team also highlights the importance of tracking the number of photographs taken per session. They talk about the profit-first tracking system for cash flow, emphasising the need to track daily sales, ad spend, and ROI. The team also discusses how tracking numbers can bring fo...2023-05-2239 minThe Difference Maker Revolution PodcastThe 9 Keys To Running A Successful Photography Business - Part 6 - Financial SystemIn this episode of The Fully Booked Photographer, the Business Success Academy team delves into the sixth key to a sustainable and profitable business. They emphasise that turnover is vanity and to focus on cash flow which is the oxygen of a business. The team also discusses the key benefits of implementing a profit-first approach, which includes focusing on sales rather than other numbers and looking at expenses from a profit-first perspective. They stress the importance of celebrating success in your business and measuring your marketing budget to make informed decisions. The team also covers t...2023-05-1532 minThe Difference Maker Revolution PodcastThe 9 Keys To Running A Successful Photography Business - Part 5 - Client ExperienceIn this episode of The Fully booked Photographer, the Business Success Academy team discusses the client experience and why it may not excite photographers as much as it should. To show the importance of creating a memorable experience for clients, the team examines Disney’s client experience and why it works so well. They delve into the magic of Disney World, highlighting the highs and lows of a day at the park, and share what they learned from their experiences there. The team also explores how Disney handles sales, emphasising the importance of pushing emotion in...2023-05-0839 minThe Difference Maker Revolution PodcastThe 9 Keys To Running A Successful Photography Business - Part 4 - Product Delivery SystemIn this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of client satisfaction. They emphasise that ‘fast’ is the only thing that beats ‘free’ in people's minds, and over-delivering is the key to success. The team also stresses the importance of setting expectations with clients on when they want their products delivered, especially during critical times such as birthdays and weddings. The team discusses the ultimate level of customer service, which includes understanding the pain points of the client and servicing them in line with their values. They highlight the power...2023-05-0137 minThe Difference Maker Revolution PodcastThe 9 Keys To Running A Successful Photography Business - Part 3 - Booking To SalesIn this episode of The Fully booked Photographer, the Business Success Academy team discusses the client journey from booking to selling. They explore the importance of charging a booking fee and how it can help photographers avoid no-shows. They also talk about the differences between booking fees and cancellation fees and how to communicate these policies to clients. The team then shares strategies for pre-booking and nurturing clients to get them excited about their photography experience. They also discuss the fear of cold calling and rejection and how to become more accountable to oneself. The t...2023-04-2436 minThe Difference Maker Revolution PodcastThe 9 Keys To Running A Successful Photography Business - Part 2 - MarketingIn this episode of The Fully Booked Photographer, the Business Success Academy team discusses various topics related to marketing and business success. They start by highlighting the roller coaster effect of marketing and how it can negatively impact a business. The team also gives tips on how to take the roller coaster effect out of your business and move towards proactive marketing strategies. Jonathan explains the importance of understanding your "why" and how it can help in creating messaging that connects with your ideal client. The team also addresses the fear of being everything to e...2023-04-1731 minThe Difference Maker Revolution PodcastThe 9 Keys To Running A Successful Photography Business - Part 1 - The Need To PlanIn this episode of The Fully Booked Photographer, the Business Success Academy team discusses some important aspects of running a successful photography business. They discuss the importance of having a business plan to help you map out your goals, identify potential obstacles, and scope out your future. The team also highlights the problem with setting unrealistic goals and dreams and emphasises the need to break your goals down into smaller, achievable tasks. They also discuss the difference between working on your business and working in your business and how important it is...2023-04-1038 minThe Difference Maker Revolution PodcastWhy Photographers Hate Marketing And How To Love It!In this episode of The Fully Booked Photographer, the Business Success Academy team goes in-depth on the reasons why many photographers tend to dislike marketing their businesses. They explain how consumers make purchasing decisions and provide advice on how photographers can utilise this knowledge to make their marketing more effective. The team also explores the potential of Facebook advertising for photographers, highlighting why it can be a game-changer for those seeking to increase their reach and attract more clients. The team addresses the limiting beliefs that often hold photographers back from fu...2023-04-0337 minThe Difference Maker Revolution PodcastThe Importance Of Knowing Your Ideal Client Avatar To Scale Your Business and Avoid the "Spray and Pray Curse"In this episode of The Fully booked Photographer, the Business Success Academy team discusses the pitfalls of advertising based on product and the importance of understanding your ideal client. They start off by explaining that advertising based on product ultimately leads to competing on price, which is never sustainable for a business in the long run. The team then shares their experiences with creating client avatars and how it played out in their respective businesses. They discuss the discovery process of finding their ideal clients and the importance of truly understanding th...2023-03-2738 minThe Difference Maker Revolution PodcastThe Difference Between Your Marketing & Sales SystemIn this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of understanding the difference between marketing and sales. They highlight how marketing is about creating brand recognition, building customer loyalty and generating demand, while sales involve converting leads into paying customers. The team also shares tips on how to help clients realise what they want by actively listening to their needs and preferences. They also explore the common misconception that marketing is to blame and not your sales process, plus the correlation between cold leads an...2023-03-2031 minThe Difference Maker Revolution PodcastWhy Mapping Your Client Journey Is Vital For SuccessIn this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of mapping out the client journey. They discuss how understanding the critical nature of the client journey, and knowing how important the beginning of the journey is, can help create a positive experience for your clients. It is also important to recognize when a client is not the right fit for the business. By mapping out the client journey and following these best practices, businesses can ensure a successful and positive experience for their clients....2023-03-1332 minThe Difference Maker Revolution PodcastThe Importance Of Knowing Your 'Why"In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of leading with your why in order to make a difference in the world and in your business. They explore the importance of discovering the purpose behind your business and delivering on it, as well as knowing and connecting with your ideal client. The team also explains how to identify your ideal client, which involves understanding their needs and desires. They describe the value of discovering your true reason why you do what you do and letting it guide y...2023-03-0625 minThe Difference Maker Revolution PodcastThe Role Of Print Competition In Developing Your BusinessIn this episode of The Fully Booked Photographer, the Business Success Academy team discusses the effect of print competitions and how winning awards have been considered as a significant measure of success. These accomplishments can boost your reputation and potentially attract more clients, however relying on external validation may not be sustainable in the long run. Instead, photographers should focus on creating photographs that speak to their unique vision and style. The process of self-discovery and improvement is a more fulfilling and valuable pursuit than seeking recognition from others. The Business Su...2023-02-2728 minThe Difference Maker Revolution PodcastHow Evergreen Offers Are The Secret To Becoming Fully BookedIn this episode of The Fully Booked Photographer, the Business Success Academy team discusses the ins and outs of running an evergreen campaign in the world of photography. Evergreen campaigns differ from event-driven campaigns as they are designed to remain relevant and effective over an extended period of time. The team covers the importance of choosing the right evergreen areas, including considerations such as target audience, type of content, and campaign goals. They also touch on the strategies needed to effectively market to a specific niche. They explore the benefits of ut...2023-02-2037 minThe Difference Maker Revolution PodcastWhy You Need To Create A Marketing CalendarIn this episode of The Fully Booked Photographer, the Business Success Academy team addresses the topic of marketing for photographers. They discuss the significance of planning your marketing calendar and how it plays a crucial role in reaching your business goals. The team also highlights the difference between a marketing plan and a business plan and the need for having both in place. They emphasise the importance of setting clear goals and dedicating the time to effectively do your marketing. This episode offers valuable information and advice for photographers who want to...2023-02-1332 minThe Difference Maker Revolution PodcastPhotographers Need the Mindset of an EntrepreneurIn this episode of The Fully booked Photographer, the Business Success Academy team discusses the topic of the entrepreneurial mindset. Building a photography business is a challenging journey and having the right mindset is crucial to its success. The team talks about what it takes to get an entrepreneurial mindset, and why it is important. They highlight how entrepreneurs often lack problem-solving skills, and what you can do to change that. It is important to take a step back from the day-to-day operations of your business and focus on developing the sk...2023-02-0627 minThe Difference Maker Revolution PodcastProactive vs Reactive MarketingIn this episode of The Fully booked Photographer, the Business Success team discusses the differences between proactive and reactive marketing. Proactive marketing is where you have a clearly defined plan for the outcome of your marketing efforts and make changes to it to better refine your strategy. Reactive marketing means you are following trends and hoping for the best, which may not result in the best outcomes for your business. Being aware of what works specifically for your business and regularly changing your marketing plan so that it i...2023-01-3033 minThe Difference Maker Revolution PodcastMarketing Is More Than Just Getting SalesIn this episode of The Fully Booked Photographer, the Business Success Academy team discusses why marketing is about more than just getting sales. You have to put yourself out there with the goal of first building brand awareness and then following up with an offer that gets that person interested in you and your brand. The Business Success Academy team shares the strategies that can help you achieve long-term success by using data-driven insights and creative approaches to stand out from the competition and create a lasting impact. I...2023-01-2333 min