Jeanna Isham - Podcast Details

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Sound in MarketingLeft Coast Airlines [ENCORE][Encore Episode] Left Coast Airlines. LCA wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. This episode was the first of many fake company episodes that demonstrated real sound in marketing solutions. From the brain of Jeanna to your ears- enjoy. Dreamr Productions creates, consults and educates on the power of sound in marketing. Contact us for all of your sonic branding and sound strategy needs. Thank you to my brilliant voice actors who brought this fake s...2025-05-2814 min

Sound in MarketingThe Transaction TonePOS sounds; what are we trying to say about our brand experience as our customers are literally checking out? If the last thing a customer hears is an annoying beep, what does that say about the brand experience? In this episode, I challenge brands to explore the overlooked world of POS sounds. An on-brand transaction tone doesn’t just signal the end of a sale- it shapes future customer loyalty and long-term spending. Referenced in the episode are: Fixing Retail’s Weakest Link: Payment, a study by Sentient Decision Science- https://www.sentientdecisionscience.com/sent...2025-04-2916 min

Sound in MarketingThe Ultimate PlaylistBefore Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable. Thank you again to Artlist.io for being such a great musical and sound effects resource. Follow the link to Spotify to hear the COMPLETE Purses By Moms Ultimate Playlist collection. https://open.spotify.com/playlist/4DF6lbyCwD5naJg9RqSpIO?si=ddUy5zbnRQGqSwM-M99McQ Want more Sound In Marketing? Here are a few episode suggestions to dig into. Left Co...2025-03-2514 min

Sound in MarketingSeason Eight TeaserHere’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity. In the meantime, check out these past episodes that we’ll be circling back to very soon. Time to study up and buckle down. Season eight is gonna be fun! The Sound of General Motors Part One https://pod.link/1467112373/episode/c1638e490fbe451c155f9be6e5f59e59 Part Two https://pod.link/1467112373/episode/01f223acffb05c6e8e77c7caca599838 POS; Retails Weakest Link ...2025-02-2506 min

Sound in MarketingSeason Seven RecapSeason Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come. Episodes referenced in order: Left Coast Airlines Insurance Jingles...Why? What Is Sonic Branding With Examples The World's Loudest Chips Bag Vegas Needs a Sound Strategy From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world...2025-01-2117 min

Sound in MarketingVegas Needs a Sound StrategyWhat if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference? You can find my original article here. To listen to some musical inspiration referenced within the episode, check out my Spotify playlist. Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Vegas for being the noisy inspiration for this rabbit hole of a thought. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. ...2024-08-2712 min

Sound in MarketingThe World's Loudest Chips BagSaving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud. You can find the original article the episode inspired here. Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting. As promised, here are some links referenced in the episode. One pilot states it’s louder than his cockpit. The bag was just too darn loud. Sc...2024-07-3009 min

Sound in MarketingOcean Spray, TikTok, and Fleetwood MacThis episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down. You can find the original article that the episode inspired here. Thank you to Nathan Apocada for supplying such a great story and to Artlist for its lovely selection of background music that was used throughout this episode. As promised, here are links to all things referenced: Ocean Spray's Viral Video article- https://www.digitalshelfinstitute.org/blog/ocean-spray-viral-tiktok# Fleetwood Mac tripled sales article- https://www.latimes.com/entert...2024-06-2507 min

Sound in MarketingShoptalk 2024; How Authenticity Wins For Brands Like PacSun, Crocs, And Mattel In Today's Retail Marketing SpaceIn a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20 years ago. Thank you to my guest Joe Laszlo, Head of Content US for Shoptalk, and to the entire team at Shoptalk for allowing me to join the conversation. Thank you also to Artlist for your lovely selection of background music that was used throughout this episode. Shoptalk 2024 is a global conference that focuses on the retail industry and how they are navigating the world of marketing and advertising. --- For mo...2024-05-2815 min

Sound in MarketingInsurance Jingles...Why?How did the insurance jingle survive the commercial jingle massacre? Thank you to Twenty Thousand Hertz for allowing me to reboot their episode Insurance Jingles…Why? This episode was produced by me back in March 2023 and was their 3rd most downloaded episode of the year! If you haven’t heard of 20k before, go subscribe immediately. You won’t be disappointed. Like Sound In Marketing, they focus on the wonder of sound in a very fun and accessible way with amazing skill and craft. Not sure what episodes to start with? My faves are, Tudum!, I’m Lo...2024-03-2636 min

Sound in MarketingWhat Is Sonic Branding With ExamplesOne of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context. Interested in learning more? You heard a snippet of Sound In Marketing Learning's "Sound's Power and Influence in Marketing" course that's full of insight and ideas. I have both a video course and an Ebook version for whichever might work best. Thanks to Artlist’s library of sound effects and McDonald's, State Farm, and Nationwide for always having great...2024-02-2716 min

Sound in MarketingLeft Coast AirlinesLeft Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below. Jodi Krangle, LCA’s brand voice, can be found at Voice Overs and Vocals. You should also check out her podcast Audio Branding. David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/. This man's range is fan...2024-01-2314 min

Sound in MarketingSound In The Shopping ExperienceSound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers who will return again and again. Sound matters. Thank you to my guests Matt Houghton: Director of Digital and Integrated Marketing at Interac Corp. and Val Fleur: Head of Strategy and Managing Director of Sixième Son Canada for their great insights on the world of sound in the shopping experience. Check out Sixième Son's write-up on the project here. Special thanks also to Artlist for the SFX and music by Ziv Moran...2023-09-1914 min

TAXI TVCould Sonic Branding Be Your Next Career Path [with Jeanna Isham][080723]Do you know what the difference is between a jingle and a Sonic Logo? I'm not entirely sure I do, so let's find out together when I have Jeanna Isham as my guest on this week's TAXI TV! We're also going to find out what Sound Marketing is, and how that's a different animal from Sonic Branding. Truth be told, I'm not sure I can tell you exactly what Sonic Branding actually is! I know, but I know very little compared to Jeanna. She's an expert! And how can you earn income from Sonic Branding? Who are your potential clients...2023-08-081h 38

Sound in MarketingWhy Brands Need Sound StrategySound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Making sound on purpose matters. The Sound In Marketing podcast shares how. Thank you to Pixabay and Artlist for that extra SFX flavor. And thank you to Mudflow from Artlist for that stirring example of music I would not play in a mellow coffee shop. I also stuck in one of my own tracks for that “popular track” that you can’t focus on. Lastly, thank you to HAVAS and IPSOS for their studies on sound that help to make...2023-08-0108 min

Sound in MarketingSound Is...Sound is how we communicate, relate, and feel. It is one-fifth of what makes us human. Why wouldn’t we incorporate sound more strategically into our brand marketing? Check out the original article here. Thank you to Pixabay and Artlist for some great SFX fillers. I also created and slipped in a few of my own. Please note, there are no Stan’s Fans or The Pillow Factory. I made them up for demonstrational purposes. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepur...2023-07-2514 min

Audio BrandingIn the Clubhouse: The Power of Digital Audio For Customer Engagement - Part 2“If you were thinking more towards the sonic branding aspect of finding a specific sound or a musical tone that represents the company, the way that I like to approach it is, what don’t you sound like? Because sometimes that’s too obtuse of an idea to think about. But like, if you know of something that’s your competition, maybe they have a sound and you go, I’m not this sound because I don’t like this. I don’t know. I just wanted to put that out there, that recognizing your competition, and also to Ahmed’s point...2023-05-2429 min

Audio BrandingIn the Clubhouse: The Power of Digital Audio For Customer Engagement - Part 1“I mean there’s a foundation that needs to be put into place. You don’t just say I want this, I want that, you know send me this, send me that. And then you have the people that are very sophisticated and they want like crazy experiences within their marketing and their advertising. So it’s kind of like two ends of the spectrum. You’ve got the people that know so much and wanna take advantage of every new technology. And then you’ve got the people that didn’t even want a sound logo and now they’re behind...2023-05-1734 min

Your World of CreativityJeanna Isham, Sound Branding at Dreamr ProductionsToday we talk sonic branding with Jeanna Isham of Dreamr Productions Jeanna creates, consults, and educates on the power of sound in marketing. She is founder and sonic branding composer and started the company back in 2009. Her career in music and marketing has been a 20-year journey in the making. She is well versed in the art of traditional music composition as well as being a thought leader, author, and speaker in the sound in the marketing and advertising industry.Website: https://www.soundinmarketing.comYouTube: https://www...2023-04-2432 min

Sound in MarketingPOS; Retails’ Weakest LinkThere are many steps in the consumer's brand journey but none more important than the last one; purchase. Let's discuss how payment sounds could be retail's weakest link. This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands' Weakest Link. Thank you to Sentient Decision Science for their Pay Sounds study and the inspiration for this episode. Thank you also to Made Music for the sonic logo and functional sounds that they contributed to the study. The SFX were collected from Pixabay Sound Effects...2023-02-1412 min

Sound in MarketingSonic Branding For the Small BusinessSonic branding traditionally has been seen as a “big business thing”. But what about the little guy? Small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast. This episode was a reboot from a previous article I wrote in 2023; Sonic Branding for the Small Business. Thank you to Netflix, Mastercard, Visa, Intel and McDonalds for some great sonic logo examples. Thanks also to the Shane Company and Purple mattress for some fun sensorial commercial examples. And a very specia...2023-02-0709 min

Sound in Marketing3D Audio; Following The SoundWe naturally listen to sound in 3D. Why not harness that element within ads? This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience. Special thanks to Tanvi Phadke and the team at Studio Resonate for your hard work in developing better and better 3D audio ad experiences. For more info on creating 3D in your audio ads, you can find them here. --- For more on sound in marketing, sign up for the Sound In Marketing...2023-01-1711 min

Sound in MarketingMarketing Past COVID With SoundCOVID has brought emotion to the forefront. Now is not the time to sell but to relate, learn, and grow. How can we do that through sound in marketing? This episode was a re-boot from an article with the same name that I wrote back in 2021. Thanks to Pixabay Sound Effects, Old Radio World, and NPR for some great clips. The musical examples listed in order of appearance are; Fairy Tale, Untitled Sound Logo, Satisfying Ending Logo, Sun Salutation, Along Came a Spider, and Bonus Round. You can also find the musical examples on Songtradr. ...2023-01-1014 min

Sound in MarketingAre Jingles Better Than Sonic LogosWhat’s the difference between a jingle and a sonic logo? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast. This episode was a reboot of an article I wrote back in 2019. Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix, Kit Kat, Volkswagen, Tostitos, and Pringles for some excellent examples, and to Lucas/McFaul agency, Michael Levine, Trio, Made Music, and Massive Music for actually creating these iconic songs and sounds. Throughout this episode, I’ve also sprink...2023-01-0314 min

Sound in MarketingWhat Does A Black T-Shirt Sound LikeWhat does a black T-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers. This episode was a re-boot from an article with the same name that I wrote back in 2020. Thanks to Charles Balderston and Jerremy Laesser for their great conversation and thought provoking insights. Thank you also to Free Clip sounds for the sprinkling of flavor here and there. The experimental sound of a black t-shirt and other “sound effects” was pieced together by Dreamr Productions. 2022-12-2011 min

Sound in MarketingThe Sound Of SadnessWhat does sadness sound like? Could limiting our sad music intake save us from depression? This episode was a re-boot from an article with the same name that I wrote back in 2021. Thanks to Artlist’s library of killer musicians for Beach Day by Max Hixon (my summertime example) and Catnip Addict by Bunker Buster (my lowkey summertime example). I also snuck my own tracks in there. Anthem as my happy music example and Heartbreak as my devastatingly depressing example. Oh and those chords progressing from sad to happy, that was me too. ...2022-12-1308 min

Sound in MarketingThe Sound of a Nation (Part Two)We dig deep into cross-cultural exploitation and global pride. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy for some powerful examples of how music unites us in good times and in bad. To listen/watch the examples listed in this episode, here are some links: Andriy Khlyvnyuk, lead singer of the Ukrainian band Boombox ended his World Tour early to fight for his country. When the streets were bare in Kiev, he took to Instagram and recorded himself singing the Ukrainian folk song The Red Viburnum in the Meadow in...2022-09-2721 min

Sound in MarketingThe Sound of a Nation (Part One)What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. L...2022-09-2014 min

Sound in MarketingSound Aged Cheese (Part Two)Can you change the molecular structure of a Cheez-It through music and does it actually change the flavor? Here are some great reference links in regards to Steve Keller and I's Aged By Audio conversation: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works https://shop.cheezit.com/ https://blog.siriusxm.com/cheez-it-aged-by-audio/ https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/ --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. F...2022-09-0620 min

Sound in MarketingSound Aged Cheese (Part One)Ever wondered what happens when you play hip-hop music to cheese for 6 and a half months? Steve Keller of Pandora Studio Resonate spells it out with a partnership they did with Cheez-It. Here’s some great reference links in regards to the Aged By Audio project: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works https://shop.cheezit.com/ https://blog.siriusxm.com/cheez-it-aged-by-audio/ https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/ --- For more on sound in marketing, sign up for the So...2022-08-3019 min

Sound in MarketingThe Home Depot Orange Song (Part Two)Brand voice is no longer just about the copy. Case in point, The Orange Song by Home Depot and Rory Doggett. Lisa Destefano, former VP of Brand Marketing and Creative at Home Depot, and I conclude our discussion on “the sound of doing”. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is...2022-08-2312 min

Sound in MarketingThe Home Depot Orange Song (Part One)Did you know The Home Depot has a song that hey’ve been using since 2013? Lisa Destefano, former VP of Brand Marketing and Creative at Home Depot, and I talk about sensory marketing and how the song came about. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all...2022-08-1615 min

Sound in MarketingThe Aflac Duck (Part Two)Tom and Eric only had “ears” for Gilbert Gottfried when they were choosing a spokesvoice for Aflac. Honestly, who could quack the name better? This week, I concluded my talk with Tom Amico and Eric David, the creators of the Aflac duck. For more on Tom and Eric’s work, check out TomAndEric911.com. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produc...2022-08-0920 min

Sound in MarketingThe Aflac Duck (Part One)Humor is pretty popular with insurance commercials these days. But back in 2000, there was only the duck. This week, I spoke with Tom Amico and Eric David, the creators of the Aflac duck. For more on Tom and Eric’s work, check out TomAndEric911.com. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edite...2022-08-0216 min

Sound in MarketingChevy Silverado’s Walter the Cat (Part Two)What do a cat and Big Rock Candy Mountain have to do with Chevy trucks? Listen in as I spoke with Jane Hussar, Chevrolet Silverado Advertising Manager. Fun commercial examples are sprinkled within. Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc Walter At the Lake: https://www.youtube.com/watch?v=VhFkPvfjs60 --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The...2022-07-2609 min

Sound in MarketingChevy Silverado Walter the Cat (Part One)Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager and I discussed how it all came about. Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc Walter At the Lake: https://www.youtube.com/watch?v=VhFkPvfjs60 --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Mark...2022-07-1913 min

Sound in MarketingThe Sound of NPR Ads (Part Two)Even in the background, music can be used in subtle ways to invoke different stories. When National Public Media (NPM) is designing NPR ads, music is just one of the characters in their story. You're not being sold to- you're being told a story. For more on what NPM is doing check out www.nationalpublicmedia.org for more information. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The S...2022-07-1218 min

Sound in MarketingThe Sound Of NPR Ads (Part One)Ever notice how the NPR ads flow so seamlessly with the programming? It's on purpose and it's thanks to NPM. National Public Media works hard to make every ad relatable, intentional, and engaging. We kick off season Five of the Sound In Marketing Podcast with an interview about corporate sponsorship advertising. My guests were Sara Barbour and Shannon Boerner of NPM. For more on what NPM is doing check out www.nationalpublicmedia.org for more information. --- For more on sound in marketing, sign up for the Sound In M...2022-07-0519 min

Sound in MarketingWhat I've Learned... So FarYou made it to episode 100!! I wanted to write this one in the form of a “What I did on my summer vacation” paper so here goes. In this 100th episode, I traced the path that led the Sound In Marketing podcast to what it is today- a collection of thoughts, interviews, and musings on sensory marketing, sonic branding, immersive customer experiences, social audio, and AI to name a few. Thank you to all of you who have supported the podcast so far. I truly appreciate that you enjoy listening and love your feedb...2021-12-1412 min

Sound in MarketingWhat Is Audio Content in Conversational AI (Part Two)How can audio content help to make our lives easier? We only have 24 hours in the day. But with audio our to-do's can be multi-tasked. We are granted the gift of new time within our day. In Episode 99 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio about: Customizing ad spend to appropriate content. Keeping the engagement going within audio content, Innovation and where we were just 15 years ago. As referenced in the episode, here’s the example Ron mentioned about his latest campaign showing how to create native advertising. https://www.trinityaudio.ai/trinity-demo ...2021-12-0715 min

Sound in MarketingWhat is Audio Content in Conversational AI (Part One)We only have 24 hours in the day but with the ability to listen to our content rather than look at it, somehow we are granted new time within our day. In Episode 98 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio and I talk about it. Some of the topics we discussed: How do we use a cross-modal strategy to retain information best within audio? How does podcast advertising work with conversational AI? What are some new outlets for audio experience advertising ? As referenced in the episode, here’s the example Ron mentioned ab...2021-11-3019 min

Sound in MarketingWhat Is A Dynamic Ad (Part Two)In Episode 97 of the Sound In Marketing Podcast, I conclude my chat with Sam Crowther of A Million Ads. We discussed relevancy and connection in ads, synthetic voice, and the creativity of dynamic ads in real time. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on...2021-11-2320 min

Sound in MarketingWhat Is A Dynamic Ad (Part One)In Episode 96 of the Sound In Marketing podcast, I talked with Sam Crowther of A Million Ads. We discussed the actual definition, utility, and the three drivers for human attention (personal relevance, contextual relevance, and threat). --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all t...2021-11-1617 min

Sound in MarketingWhat is Sensory Perception (Part Two)Sensory experiences are not limited to one sense or one moment. Lots of factors are at play and that's what Alejandro and I talk about in Episode 95 of the Sound In Marketing Podcast. Alejandro Salgado is the owner and founder of Atrianna, a tech company for market insights generation and predictions. https://atrianna.com/ We talked about telling a story through the product packaging, the 4 moments of experience, how design and future practicality go hand in hand, breaking down what imagery actually is, and universal subjectivity. --- For more on sound i...2021-11-0920 min

Audio BrandingThe Sound of Marketing: An Interview with Jeanna Isham - Part 2“This is about an enhancement. This is about a more immersive experience, not even an immersive audio experience, but an immersive experience because even if we tried and we just wanted to experience one sense, we can't."Jeanna IshamThis week’s episode is the second half of my interview with composer, podcaster, and sonic branding expert Jeanna Isham, where we talk about voice technology and Jeanna’s inspiration as a podcaster, as well as the unlikely sound lessons we can all learn from Disneyland.A Self-Led JourneyWe begin with a quic...2021-10-0622 min

Audio BrandingThe Sound of Marketing: An Interview with Jeanna Isham - Part 1“I really like creating but it is a lot of work and one thing that I have noticed is that companies and even industries do not fully understand the potential of sonic branding.”Jeanna IshamThis episode's guest has over twenty years of audio experience, ranging from film composition and production music through the world of sonic branding and sound identity as a creator, strategist, and thought leader. Her company, Dreamr Productions, creates audio identities for companies and brands as well as consulting and educating on sound in marketing and its best practices.She...2021-09-2924 min

Audio Leads#4: Brand Differentiation Using Audio - Jeanna Isham, Dreamr Productions - E4Audio branding is a concept that is very present in our everyday lives. Think about it; you can tell whenever someone launches Netflix or receives a text on an iPhone, and that’s because both companies have specific sounds that you instantly recognize. Jeanna Isham, sonic brander and founder of Dreamr Productions, explains how brands should have their own unique sound in order to resonate with their audience. According to Jeanna, sound has the strongest and most permanent influence on a human being; and in this episode, she tells us all about her experience producing sonic identities th...2021-07-0725 min

Sound in MarketingEpisode 75- Season Three RecapWelcome to the Season 3 wrap up of the Sound In Marketing podcast. I’m your host Jeanna Isham, owner and founder of Dreamr Productions and Sound In Marketing Learning. I create, consult, and educate brands and individuals on the power of sound in marketing. Clips from my Season 3 interviews are as follows: Jay Kapadia of GM (00:58), Roger Kibbe of Viv Labs (02:16), Shyamala Prayaga of Digital Assistant Academy (04:27), Steve Williams, former VP of Post Production Services at Universal (05:55), Arafel Buzan and Mike Schulte of Mindshare’s NeuroLab (07:34), Audrey Arbeeny of Audiobrain (08:33), Jon Stine of the Open Voice Network (09:07), and Miya...2021-06-2212 min

Bixby Developers ChatSonic Marketing with Jeanna Isham - Episode 32In this episode, Roger talks with sonic marketing expert and composer, Jeanna IshamJeanna is an accomplished sonic marketer. She is the founder of DreamR Productions, teaches sonic marketing at soundinmarketing.com, and is the host of the Sound in Marketing podcast.Jeanna and Roger discuss:What is sonic marketing and what companies are doing with itExamples of effective sonic marketingA few examples where sonic marketing is neededSonic marketing and voice appsHow sound makes thing work . . .Advice for those building voice appsSensorial marketingJeanna's Sound in Marketing PodcastPodcasting and keys to successDiversity and InclusionSocietal challenges...2021-04-061h 05

The Artificial Podcast78: Jeanna Isham | Sound In TechnologyJeanna Isham has 20+ years of audio experience. Her company, Dreamr Productions, creates audio identities for companies and brands, as well as consults and educates brands and marketers on sound marketing and its best practices. Jeanna produces, hosts, and edits the Sound In Marketing Podcast. She also teaches courses on The Fundamentals of Sound in Marketing. Dreamr Productions is a part of Stage Ham Entertainment LLC, a full-service audio/video production company based out of Pasadena, CA. In this week’s episode, Nick chats with Jeanna Isham of Dreamr Productions about sound in technology and sonic branding. Nick an...2021-02-2851 min

Sound in MarketingEpisode 63- Autonomous Voice In Auto (Part One)In this episode, I spoke with Shyamala Prayaga from Ford. She is the Product Owner for Ford’s Autonomous Digital Assistant. Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of these have been spent designing voice interfaces for Connected Home Experience, Automotive, and Wearables. She has done extensive research into usability, accessibility, speech recognition, multimodal voice user interfaces, and user interfaces for research and educational use cases that have been published internationally. Shyamala is an active Ambassador for the Open Voice Network, bringing the value of standards to the...2021-01-1215 min

Sound in MarketingEpisode 62- Conversational AI With Bixby (Part Two)Today I continued my conversation with Roger Kibbe, Senior Developer and Evangelist for Viv Labs, the platform behind Samsung’s Bixby 2. We talked about our growth as humans in learning how to talk to and converse with devices, the benefits voice technology has in assisting those with disabilities, contextual awareness, its ubiquitous possibilities, and the diversity and inclusion opportunities that voice holds for us all. Prior to Viv Labs, Roger founded both a voice product startup and a voice consulting firm. Prior to that, Roger spent many years leading Omnichannel technology strategy for Gap Inc and he ha...2020-12-2918 min

Sound in MarketingEpisode 61- Conversational AI With Bixby (Part One)In this episode Roger Kibbe, Senior Developer and Evangelist for Viv Labs, and I discussed how Viv Labs technology is the “brain” behind Bixby, how Samsung is working to enable the world to build the best voice assistant through 3rd party developers, what makes Bixby different than the rest, contextual awareness, and cognitive bias. Prior to Viv Labs, Roger founded both a voice product startup and a voice consulting firm. Prior to that, Roger spent many years leading Omnichannel technology strategy for Gap Inc and he has many years of technology consulting experience. Roger has a degree from...2020-12-2221 min

AigoraCastJeanna Isham - Sound IdeasJeanna Isham has 15+ years of audio experience. Starting in film composition and production music, she evolved into the world of sonic branding and sound identities as a creator, strategist and thought leader. Her company, Dreamr Productions, creates audio identities for companies and brands, as well as consults and educates brands and marketers on sound in marketing and its best practices. Jeanna also produces, hosts, and edits the Sound In Marketing Podcast. Dreamr Productions is a subsidiary of Stage Ham Entertainment LLC, a full service audio/video production company based out of Pasadena, CA. ...2020-12-1828 min

Sound in MarketingEpisode 60- The Sound of General Motors (Part Two)Psychoacoustics, optimal sound functionality, and why we love it in our premium vehicles. The Sound In Marketing podcast continues digging deep with Jay Kapadia, Lead Sound Design Engineer at General Motors. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com Let’s make this world of sound more intriguing, more unique, and more on brand. Linkedin: https://www.linkedin.com/in/jeannaisham/ X: https://twitter.com/Jeanna_Isham Fa...2020-12-1521 min

Sound in MarketingEpisode 59- The Sound of General Motors (Part One)Have you ever wondered why cars sound the way they do and the process that goes into it? The Sound In Marketing podcast digs deep with Jay Kapadia, Lead Sound Design Engineer at General Motors. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com Let’s make this world of sound more intriguing, more unique, and more on brand. Linkedin: https://www.linkedin.com/in/jeannaisham/ X: https://twitter.com...2020-12-0824 min

Sound in MarketingEpisode 57- Sonic Territories Explored With Sixieme Son (Part Two)Today’s episode is the conclusion to my conversation with Valentin Fleur, Sixième Son's Head of Strategy and Managing Director of Canada. In 2020 alone, Sound in marketing is hugely important. People are not relating to brands in the same way as they did even one year ago. They are looking for transparency and honesty from brands. A more conversational-driven marketing approach is necessary for the post-pandemic consumer. A great resource for the tail end of our discussion was the 20 Thousand Hertz episode on Netflix’s “Ta Dum” which I highly recommend checking out. You can also follow...2020-09-2917 min

Sound in MarketingEpisode 56- Sonic Territories Explored With Sixieme Son (Part One)Today’s episode I spoke with Valentin Fleur of Sixième Son about sonic territory and DNA for a company or brand. Audio touchpoints are not only increasing but they are becoming smaller and smaller pockets of expression. If you have sonic territory understanding and a sonic DNA in place, you can then start building your “sonic device intimacy”. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, and Pandora, and don’t forget to share it with your friends. For inquiries on producing and developing you...2020-09-2217 min

Sound in MarketingEpisode 55- Keri Roberts Sound Perspective (Part Two)In today’s episode Keri Roberts and I talk about sonic branding, how to better understand it, and how to “get started” creating your brand sound. We also talked directly to the voice community about being mindful of accessibility as well as simplifying our marketing to the nonvoice community. Keri has been a very influential voice in the voice industry as the former host of the Inside Voice podcast. She also has a wonderful podcast of her own called Ordinary People Doing Extraordinary Things that I highly recommend. You can follow and subscribe to the Sound In...2020-09-1519 min

Sound in MarketingEpisode 54- Keri Roberts Sound Perspective (Part One)In today’s episode I spoke with Keri Roberts. We spoke about inclusion and representation as well as how the voice community is advancing as a whole. Keri has been a very influential voice in the voice industry as the former host of the Inside Voice podcast. She also has a wonderful podcast of her own called Ordinary People Doing Extraordinary Things that I highly recommend. You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, and Pandora , and don’t forget to share it with your friends. ...2020-09-0820 min

Sound in MarketingEpisode 53- Directional Sound with Holosonics (Part Two)Today’s Sound In Marketing episode concludes our talk about directional sound with Holosonics’ Joe Pompei. A lot of exciting examples of what is happening in the world of directional sound as well as a lot of future thoughts. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dream...2020-09-0122 min

Sound in MarketingEpisode 52- Directional Sound with Holosonics (Part One)Today on the Sound In Marketing podcast, I spoke with Joe Pompei of Holosonics about directional sound. With only $2000 seed capital, Holosonics was created to commercialize directional sound technology. Holosonics is now the world leader in providing highly directional sound products, with thousands of installations worldwide. Joe gives us some great examples of its real-life usages such as in museums, libraries, and even in outdoor billboard advertising. Don’t forget to follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher, and don’t forget to share...2020-08-2521 min

Sound in MarketingEpisode 51- Intro to Amazon Alexa with Dave Isbitski (Part Two)Today on the Sound In Marketing podcast, I concluded my talk with Amazon Alexa’s Chief Evangelist Dave Isbitski. We covered a lot of ground exploring lots of different nuances of smart speaker capabilities both for personal and business use. Believe me when I say we are nowhere near discovering all there is to know about voice but with Dave’s knowledge, this episode and the last should get you a little closer to understanding what Amazon Alexa can do. You already know your customer and you probably already have the data at hand. The difference and true pow...2020-08-1825 min

Sound in MarketingEpisode 50- Intro to Amazon Alexa with Dave Isbitski (Part One)Today on the Sound In Marketing podcast, I talked with Amazon Alexa’s Chief Evangelist Dave Isbitski. We covered a lot of ground in this episode and the next exploring lots of real-world usages for smart speakers in both personal and business use. We started as an auditory society. Talk wasn’t cheap. Talk was incredibly valuable. Let’s bring back that art of communication. For more tech talk, be sure to check out Dave’ podcast Alexa Dev Chat. You can also find him on Twitter @thedavedev as well as any of the Voice First conferences an...2020-08-1125 min

Sound in MarketingEpisode 49- AI; Only As Good As Its Developer (Part Two)In today’s Sound In Marketing episode, we talked about audio ethics as well as the idea of an open-source society of voice-first technology, limitations between platform accessibility, and a huge opportunity for more access to your content simply by having an intention for accessibility at the beginning. The voice community has a very unique opportunity, as a fairly new community, to really explore the inclusion of all. We could also avoid some or all of the mistakes that older communities have made thus far where cultural and societal voices have been omitted. You can also f...2020-08-0419 min

Sound in MarketingEpisode 48- AI; Only As Good As Its Developer (Part One)In today’s Sound In Marketing episode, we talked about how AI and human operator diversity are key and that the lack of representation of people with disabilities in the machine learning workplace needs to be more fully explored. We referred to this really excellent expose that Noelle was involved with about AI technology assisting art curators in logging and documenting information. Can Robots Make Art. Truly fascinating so don’t forget to check it out. Although AI has given us the ability to document and research and log far more information than a human being...2020-07-2821 min

Sound in MarketingEpisode 47- Near Range Audio Must Be Clear (Part Two)In today’s Sound In Marketing episode, I conclude my interview with Andrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design.. We talked about augmented reality, personal audio experience, audio etiquette, advertising evolvement, and multimodalism. Sound advertising and multi-modal experiences are happening. Where does your company and brand fit in? For more on the Sound in Marketing podcast, you can also follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your ow...2020-07-2122 min

Sound in MarketingEpisode 46- Near Range Audio Must Be Clear (Part One)In today’s Sound In Marketing episode, I spoke with Andrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design. We talked about cohesive audio experiences, accessibility options through hearables and hearing aids, audio augmented reality, audio ethics, gaming sound experience, and ambient pass-through. Consumers now expect premium sound experiences. A low-end sound experience presented by your brand could potentially lose a customer. For more on the Sound In Marketing podcast, you can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with you...2020-07-1422 min

Sound in MarketingEpisode 45- Voice Apps For Business (Part Two)In today’s Sound In Marketing episode, I concluded my conversation with Ilarna Nche of Matchbox.io. We discussed the trends in the creative of voice first apps, how voice is not a replacement to marketing but an enhancement, best practice of building an app, and how content is key. Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io. She began her voice journey creating voice applications on Alexa, winning competitions and hackathons for her applications such as Music Bop Adventures. To connect with Ilarna, you can find her on twi...2020-07-0717 min

Sound in MarketingEpisode 44- Voice Apps For Business (Part One)In today’s Sound In Marketing episode, I spoke with Ilarna Nche of Matchbox.io. We spoke about pioneering voice experience technology, her experience working as a developer for Matchbox.io, the importance of brands incorporating voice applications into their marketing strategy and budgets, and the inevitable future of smart speakers and voice assistants. Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io. She began her voice journey creating voice applications on Alexa, winning competitions and hackathons for her applications such as Music Bop Adventures. To connect with Ilarna, you can...2020-06-3014 min

Sound in MarketingEpisode 43- Pandora and Sound Marketing with Roger Sho Gehrmann (Part Two)Today’s episode, we talked about kids and how they are intuitively curious about this new voice technology and that we have a lot to learn from them. Also, we spoke about how the Pandora data and analytics is the most inclusive amount of data in the world. They are working hard to use that to position advertising appropriately and effectively. Now is the time to explore that hugely valuable data in our marketing strategy. You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t...2020-06-2326 min

Sound in MarketingEpisode 42- Pandora and Sound Marketing with Roger Sho Gehrmann (Part One)Today I spoke with Roger Sho Gehrmann of Pandora. We talked about his functions at Pandora and how Pandora grew from a production advertising house to a creative agency in Studio Resonate. Advertising was born on radio and somehow along the way, we lost that skill. However with the new voice technology out there, it is vastly important for us to learn how to utilize sound in our marketing once more. Screenless technology is here. What will you sound like? You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play...2020-06-1619 min

Sound in MarketingEpisode 41- Does Your Sound Fit Your Brand with Vijay Iyer (Part Two)Today’s episode concludes my interview with Vijay Iyer of Amp Sound Branding. Vijay and I discussed the importance of putting real thought into what your brand sounds like. All music and sound should be looked at not as does your brand fit to that sound, but does that sound fit to your brand. Sound creates a universal identity that breaks down barriers and interprets our human culture and societies as a whole. Culture affects technology that affects industries that affects world economies. It’s all important, it all matters, and it all must be considered. For more...2020-06-0924 min

Sound in MarketingEpisode 40- Does Your Sound Fit Your Brand with Vijay Iyer (Part One)Today’s episode, I interviewed Vijay Iyer from Amp Sound Branding. Vijay brought up an excellent example to close this episode. We shouldn’t be looking at fitting our brand to music, we should be fitting the music to the brand. Check back next week for the conclusion to our chat. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe, rate, and share. You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. For inquiries on producing and developing your own podcast or for inquiries on sonic brand...2020-06-0220 min

Sound in MarketingEpisode 39- Building an Iconic Sound with Jonathan Wolff (Part Two)Today’s episode, we continue talking Seinfeld with Jonathan Wolff, creator of the Seinfeld score and theme song. We explore how it helped get him out of “the pile” and create a unique name for himself which led to other iconic shows like Will and Grace. Theme songs are a calling card to a show. It’s the first thing that is presented before you even watch anything. In TV and movies, great music and sound is absolutely imperative. In this massively digitally driven world, where you may not necessarily be looking at a device but only hearing it...2020-05-2622 min

Sound in MarketingEpisode 38- Building An Iconic Sound with Jonathan Wolff (Part One)Today’s episode is about Seinfeld and how Jonathan Wolff created that iconic sound that will forever live on in the memory of that show. Theme songs are a calling card to a show. It’s the first thing that is presented before you even watch anything. In TV and movies, great music and sound is absolutely imperative. In this massively digitally driven world, where you may not necessarily be looking at a device but only hearing it, the same is true for a brand. You can follow and subscribe to the Sound In Marketing Podcast on...2020-05-1923 min

Sound in MarketingEpisode 37- Sound DNA with Alex Wodrich (Part Two)In today’s episode of the Sound In Marketing Podcast, we conclude our interview with Alex Wodrich from Why Do Birds. We talked about his experience building the sounds of the Hyundai Pavilion for the 2018 Winter Olympic Games in South Korea, implementation of that sound as well as previous sound work they’d done with the brand, and how it’s actually more important to implement sound in your marketing strategy if you’re a smaller brand rather than a bigger one. Brands are like people. They have a personality and a style. Their sound should have that as wel...2020-05-1215 min

Sound in MarketingEpisode 36- Sound DNA with Alex Wodrich (Part One)In today’s episode of the Sound In Marketing podcast, we talked with Alexander Wodrich of Why Do Birds about audio branding, the origin of their name Why Do Birds, and one of two examples of their work with companies. The time and thought that goes into their creation is absolutely wonderful. Join us next week when we conclude our interview with Alex Wodrich. We’ll have another example of their work on the Hyundai Pavilion sound design for the 2018 WInter Olympics in South Korea. If you liked this episode of the Sound In Marketing podcas...2020-05-0519 min

Sound in MarketingEpisode 35- The Sound Marketing Landscape with Pete Erickson (Part Two)In today’s episode, we discuss this past January in Vegas at the Voice at CES event and how that went, other noteworthy events and resources, great ingenuity and exploration examples that have already occurred in this wide open landscape, and predictions for the future. Tune in for episode 36 and 37 where we talk with Alex Woodrich of Why Do Birds, a sound agency based in Berlin. It was really fun to take the temperature of Europe's approach and beyond. Remember, the sound marketing industry is an inclusive and encouraging community. We’re starting something from nothin...2020-04-2820 min

Sound in MarketingEpisode 34- The Sound Marketing Landscape With Pete Erickson (Part One)Today’s episode of the Sound In Marketing Podcast was with Pete Erickson, founder of Modev, Voice Summit, and the Inside Voice Podcast. We talked about how these companies came about as well as their missions, the evolution of a new market, how Apple played a major role in how this voice first world came about, how all industries are included in sound marketing and its possibilities, and community builders in sound marketing. In episode 35, we conclude our interview with Pete where we talk about this past January in Vegas at the Voice at CES event, other note...2020-04-2119 min

Sound in MarketingMarketing and Innovation Through Sound; COVID-19 and BeyondThe world of marketing is changing. All that COVID-19 did was to speed that change up. Now is the time to re-imagine our creative. Now is the time to explore our delivery. Now is the time to adapt, relate, and reconnect with our audience. Now is the time to get on board with voice and sound in marketing. If you liked this episode of the Sound In Marketing podcast and want more, you can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. ...2020-04-1610 min

Sound in MarketingEpisode 33- Women In Voice With Dr. Joan Palmiter Bajorek (Part Two)Today’s episode is part two of our conversation with Dr. Joan Palmiter Bajorek of Women In Voice. In this episode, we talked about how we should recognize and support voices that needed “amplification”, allyship and what that means, voice conferences (the good and the bad), hardware and software companies realizing the importance of the voice experience, representation of different people and cultures in the data, the interactivity of words, and the opportunity to be on the build side of rapidly changing human computer interaction. Joan also mentioned 2 articles that she wrote. One was her CES takeaways and the o...2020-04-1326 min

Sound in MarketingEpisode 32- Women In Voice with Dr. Joan Palmiter Bajorek (Part One)The Sound In Marketing podcast kicks off Season Two, speaking with Women In Voice founder Dr. Joan Palmiter Bajorek. We discussed her company as well as the state of women in the voice industry in general. This diversity that we spoke of is not reserved only for women; it’s for anyone who may not have been given (or given themselves) the opportunity to...speak up. We all have a voice and a piece of the global story that needs to be told. Let’s tell it proudly and lift up others who need help doing the same.2020-04-0626 min

Sound in MarketingEpisode 30- Audio Alchemy with Steve Keller of Pandora (Part Two)Today’s episode is about audio alchemy; audio archetypes, examples of companies and brands that are doing it right, and conversational AI and its potential. My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora. Through fully understanding sound science and common attributes of language and communication, it is possible to communicate your brand intent and story in a clearer, more sincere, and more direct way than ever before. Don’t miss part one of my interview with Steve Keller of Pandora released last week (ep. 29). You can also follow and subscr...2020-02-0425 min

Sound in MarketingEpisode 29- Audio Alchemy with Steve Keller of Pandora (Part One)Today’s episode is about audio alchemy; low and high functioning sonic identity, tactical vs. strategy driven sound thought, and impacting the health and well being of human beings. My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora. Steve and I discuss how sonic identity needs to be understood through sound science to really know how to align it best with our brand. There is a happy balance between sound science and sound art. For the full blog article, click here. Check back next week for part two of my...2020-01-2823 min

Sound in MarketingEpisode 28- Sound; An Interruption to Visual Addiction With MindShare [Part Two]In part two of my interview with Arafel Buzan and Rachel Lowenstein from Mindshare, among other things, we discuss the adaptive consumer, our fragmented consumption of media today, and adaptive experiences rather than disruptive experiences. Brands need to think beyond linear storytelling in their marketing in order to help engage consumers more fully and bring them into the brand’s world. Please check out Media Dystopia for an EXCELLENT series on some fascinating “potential fates of media” based off of emerging technologies and changes in consumer trends.https://www.mindshareworld.com/usa/media-dystopia If you ha...2020-01-2120 min

Sound in MarketingEpisode 27- Sound; An Interruption to Visual Addiction With MindShare [Part One]In part one of this Sound In Marketing episode, I’m joined by Arafel Buzan and Rachel Lowenstein from Mindshare, a global media and marketing services company created in 1997. We discuss consumer’s untethering themselves from screen addiction, the human voice as the original media channel, a democratized story experience, and what your creative should be in an audible environment. Every brand should be thinking about what they stand for within sound. It should have just as much weight and consideration as a visual representation. Please check out Media Dystopia for an EXCELLENT series on some f...2020-01-1421 min

Sound in MarketingEpisode 26- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part Two]In Part Two (Episode 26), Scot and Susan Westwater and I talked about prioritizing your brand’s voice strategy in order of importance and relevance, working with your current visual marketing now to prepare for voice implementation later, how sound unlocks different emotional responses from the brain that visual can’t even come close to, the different aspects of sonic branding, as well as their new book, Voice Strategy: Designing Useful and Usable Experiences, (available on Amazon or directly at www.voicestrategybook.com). Some links for reference of our discussion: According to Project Management Institute, Alexa is...2020-01-0727 min

Sound in MarketingEpisode 25- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part One]In part one (Episode 25), I talked with Scot and Susan Westwater of Pragmatic Digital. We talked about being practical and using your existing brand strategy to incorporate voice within. If you don’t already have a brand strategy, then using voice technology will do you little good so we stepped back a bit to see what that looks like. With a planned out strategy, voice and voice technology can help strengthen customer experiences and guide brand growth into the future. This led into a sneak peek of their new book, Voice Strategy: Designing Useful and Usable Experiences, (availa...2019-12-1722 min

Sound in MarketingEpisode 24-The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part Two]In part two of this episode, we talked with Bob Stolzberg of VoiceXP about how Alexa Skills can both provide a service for your company as well as being a service to the community as a whole. It’s another place to make a name or a “voice” for yourself. Some great examples that Bob elaborated on was how cities and municipalities can use it for emergency management and response systems, how the government will be using it to get out election related information to the public. Politicians can relate direct from source information to their constituents. Even real...2019-12-1023 min

Sound in MarketingEpisode 23- The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part One]In part one of this episode, we talked with Bob Stolzberg of VoiceXP about creating Alexa Skills for your brand in a code free way and what an Alexa Skill actually is. Having an Alexa Skill will have an ROI on your brand. Here are just a few examples. It can help build a customer contact list for your company, relay information about your products and services, increase your ranking for search engines. Don’t forget to tune into Part Two because it gets really good. The GOOD that can come out of smart speaker technology is absolu...2019-12-0319 min

Sound in MarketingEpisode 22- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part Two]In this episode, Andreas Cooper of Smart Voice Systems and I discuss focusing on subtle and sincere voice marketing instead of a “sell”, creating community within voice marketing, creating a personality for our voice marketing, customized voicing for brands (it’s not just about Alexa and Siri’s voices anymore), the limitations to massive creativity with hospitality voice systems but the possibility for it with a little more time and vision, and future thoughts on voice in hospitality as integrations and data progresses. Although, as Andreas said, the hotel industry may be slow to adapt, there is a vast o...2019-11-2619 min

Sound in MarketingEpisode 21- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part One]In this episode, Andreas Cooper from Smart Voice Systems and I talked about merging old and new technology to make a smoother transition for the hospitality industry, how the Volara software is different, and his partnerships with hotels to help educate and introduce voice technology; what is the benefit and expectations. Hotels are still new to the game in voice technology but when they fully embrace it the effect will be quite lucrative in many different ways. The hospitality industry is a great space for voice assistance to help guide and inform guests on what their trip a...2019-11-1919 min

Sound in MarketingEpisode 20 - Sonic Signatures With Jon Brennan and Sean Beeson [Part Two]In this episode, we talked about establishing an audio DNA for a brand, merging sonic branding within user experience audio, and forecasts of what the sound marketing landscape will look like in the future. This sound revolution age isn’t going away. It will only become more and more relevant as voice technology adoption and creation continues. It is important now more than ever to find your brand sound identity. There is even a shift towards creating a unique voice to reflect a brand before Alexa or Siri even starts talking. Smart, in my opinion. This wi...2019-11-1223 min

Sound in MarketingEpisode 19- Sonic Signatures With Jon Brennan and Sean Beeson [Part One]In this episode, we talked about Sonic Signatures and what they do, the importance of considering what platform you are using before creating your campaign, the education of brands and agencies on new best practices in this new era of audio marketing, and how important it is to designate music and sound as part of your branding; not just an afterthought. Now-a-days, we have an endless amount of musical options from production music catalogs and libraries. It’s easy to get overwhelmed or just not want to spend the time to find music that fits both the com...2019-11-0520 min

Sound in MarketingEpisode 18- Sound Saves The DayIn this episode, I discussed: Vibroacoustic therapy, a non pharmacological non invasive therapy that has a proven track record of a massive reduction of symptoms in patients suffering from cancer, heart, lung, and blood disorders, infectious diseases, mood disorders, and miscellaneous conditions. Sound vibrations can actually contribute to an experience of relaxation and pain management. 40-80Hz is considered the most “therapeutic” frequency range. Understanding the power of sound vibrations can help marketers curate the type of music and sounds they incorporate into the brand that they manage. “Alarm fatigue” in hospitals have created a massive push for a more cu...2019-10-2917 min

Inside VOICESonic Branding - What You Need to Know with Jeanna Isham, Owner of Dreamr ProductionsToday you'll hear Keri Roberts chat with composer and sonic brand content creator Jeanna Isham talk about her journey into sonic branding, what sonic branding is, why a business should have one, examples of what a sonic brand sounds like, how to discover your sonic brand and what music and sound does to your brain.2019-10-0921 min

Sound in MarketingEpisode 14- Podcast Your Brand with Matty Staudt [Part Two]Thanks for joining me on the Sound In Marketing podcast for part two of my interview with Matty Staudt, former VP of Podcast Programming at iHeartRadio and current CEO and founder of Jam Street Media a podcast production company for brands. My name is Jeanna Isham and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. Matty predicts, and I tend to agree that we are in a reboot of the 2001 .com and apps era. The buzz is hot, the advertising dollar spend is high, and so everyone is jumping on the bandw...2019-09-3020 min

Sound in MarketingEpisode 13- Podcast Your Brand With Matty Staudt [Part One]Today I’m joined by Matty Staudt former Vice President of Podcast Programming at iHeartRadio. Just recently, he took his passion for podcasting full time devoting his full efforts to his company Jam Street Media a podcast production company for brands. Matty is not new to the world of audio. At age 16, he started in broadcast at his hometown radio station then off to CBS Radio to produce the G Gordon LIddy Show in DC, The Sports Guys at WNEW NYC and Alice Radio and Live 105 as the AM Executive Producer in San Francisco. In 2007, he left traditi...2019-09-2418 min