Jeanne Petrucci - Podcast Details

Shows

The Keri ReportSeason 5: Meal Plans: Magic Bullet or Just a Bust? Episode 105 Are meal plans the key to healthy eating—or just another rigid set of rules doomed to fail? In this episode, I’m joined by registered dietitian and Living Plate Rx founder Jeanne Petrucci to explore the truth behind meal planning. We dig into why some plans work and others flop and how to make them more realistic, sustainable, and actually helpful. Whether you’ve sworn off meal plans or are still searching for the perfect one, this convo is for you! Resources: Living Plate Rx MIND Diet Recipe Pack 2025-04-2935 min

The Nutrition Content Creator Podcast58. 5 Ways to Make the Media Work for You with Bonnie Taub-Dix, MA, RDN, CDNIn this episode, we explore 5 Ways to Make the Media Work for You with media coach and registered dietitian Bonnie Taub-Dix. Whether you're just starting out or looking to expand your media presence, learn actionable strategies to grow your practice, attract clients, and boost your professional credibility.In this episode, you will learn:How media appearances help build trust and credibility in your fieldWays to reach a wider audience through various media platformsHow to counter misinformation with accurate, science-based adviceStrategies to turn media visibility into profitable brand partnershipsTips to build confidence and...2024-10-0153 min

The Nutrition Content Creator Podcast57. Bringing the Human Connection to Practice Growth with Lesli Bitel, MBA, RDN, LDNIn this episode, I sit down with Lesli Bitel, a Registered Dietitian and Practice Growth Strategist, to explore how you can infuse the human element into every stage of your practice growth. We discuss why clients today crave genuine connection and how bringing more of yourself into your business can accelerate growth while avoiding burnout.In this episode, you will learn about:The importance of human connection in building trust and client loyaltyLesli's Six-Figure Business Building Blocks for Sustainable Practice GrowthPractical tips for incorporating personal touches into your audience list-buildingHow to humanize your marketing efforts with...2024-09-2553 min

The Startup HuddleE16: Jeanne Petrucci | Rethinking Nutrition with Tech SolutionsIn this episode of Startup Huddle, Jozef sits down with Jeanne Petrucci, MS, RDN, a registered dietitian and the founder of Living Plate RX, to explore how she’s transforming the nutrition industry through technology. Jeanne shares her journey from culinary instructor to dietitian, highlighting the challenges that led her to create Living Plate RX, a platform that empowers practitioners and digital health companies with tech-driven tools and evidence-based content. We dive into how her company is helping practitioners streamline their practices, enhance patient care, and scale their businesses—all while maintaining a personal touch.Follow me on s...2024-09-2452 min

The Nutrition Content Creator PodcastGLP-1 Medications for Weight Management with Dr. Su-Nui Escobar, DCN, RDN, FANDIn this episode, we explore the world of GLP-1 medications for weight management with Dr. Su-Nui Escobar, a Doctor of Clinical Nutrition and Registered Dietitian. Discover the history, function, and significant impact of GLP-1 medications like semaglutide, Ozempic, and Wegovy on weight management and diabetes care. Dr. Escobar shares her wealth of knowledge and practical insights on how these medications can be effectively integrated into the nutrition care process to support patients in achieving their weight loss and health goals.In this episode, you will learn about:The background and history of GLP-1 medications...2024-06-2651 min

The Nutrition Content Creator Podcast10 Ways to Create Experiences Over ContentWe are at a pivotal moment where AI and content generation are evolving rapidly. Almost everyone can now create content quickly and efficiently, leading to a highly competitive environment. The question then becomes, how do you differentiate yourself in this crowded space?The answer lies in understanding a fundamental truth: AI, despite its many capabilities, cannot replicate human emotions. It cannot offer the warmth, empathy, and personal touch that come naturally to us. People crave these human elements, especially in fields like nutrition and healthcare, where personal connection and trust are paramount.So, h...2024-06-1243 min

The Nutrition Content Creator PodcastAddressing Client Urgency and Practice GrowthJoin me as I share insights from Today’s Dietitian Symposium in Salt Lake City where I learned valuable lessons about client urgency and how it can accelerate your sales funnel. Discover how presenting your core offer to ideal clients with urgent needs can transform your practice.Key Points:Client Urgency: Clients with severe, immediate health issues are more likely to seek and commit to professional guidance quickly.Psychological Factors: Fear, anxiety, pain, desire for quick results, and perceived risk drive urgent clients to act swiftly.Impact on Sales Fu...2024-05-2922 min

The Nutrition Content Creator PodcastUnlocking LinkedIn for Practice Growth: With Stacey Dunn-Emke, MS, RDNIn this episode, I have the pleasure of hosting Stacey Dunn-Emke, MS, RDN, and founder of Nutrition Jobs and Dietitian Salaries. With over 30 years of experience as a dietitian, Stacey has become an expert in leveraging LinkedIn for professional growth. She shares her insights on optimizing your LinkedIn profile, engaging with your audience, and driving practice growth.Stacey Dunn-Emke has had a remarkable career spanning over three decades in various roles including clinical, outpatient, inpatient, research, and writing. About 20 years ago, she founded Nutrition Jobs, a job board and career platform tailored for dietitians and those aspiring...2024-05-2157 min

The Nutrition Content Creator PodcastMapping Your Client Journey: Strategies to Attract, Serve, and Retain ClientsToday’s recording is from a live coaching call where I spoke with a special guest and marketing expert, Stephanie Hofhenke of String Marketing, about crafting and implementing your clients’ journey through your funnel. The client journey is a crucial aspect of any successful nutrition practice. It consists of three main phases: Attract, Serve, and Retain. By optimizing each stage, you can build stronger relationships with your clients, leading to sustained growth and success.The visuals we refer to are available on the podcast tab of our website and in the resource offered in your Conte...2024-05-141h 08

The Nutrition Content Creator PodcastCreating Captivating Opt-insTwice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth.Today's recording focuses on Creating Captivating Opt-ins. You can visit our private Facebook group, Scale Your Nutrition Practice, for the complete recording. Simply apply by answering a few questions and you can join the active conversations happening here.Opt-ins are foundational to driving practice growth as they are a top-of-funnel activity. Lousy opt-ins will yield lousy leads - as many...2024-04-3053 min

The Nutrition Content Creator Podcast3 Reasons Why Your Course Isn't SellingCOVID left its impact on private practice health and wellness professionals thrusting us all into the digital space whether we wanted it or not. Some of us embraced it and some went kicking and screaming but here we are, 4 years later, and it appears that virtual services are here to stay.Digital courses exploded during this time and while I think they are still relevant, they appear to be losing some of their appeal. Mostly because of the market saturation. It doesn’t mean we should move on to the next “thing” - whatever that is - bu...2024-04-2316 min

The Nutrition Content Creator Podcast5 Controversial Opinions on Meal PlanningTwice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth.Today's recording focuses on my controversial opinions about meal planning and the FAQs we receive about meal planning in practice. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice. As a meal planning SaaS developer, RD, and culinary educator for almost three decades, I bring different perspectives [and strong opinions] to applying meal planning...2024-04-1640 min

The Nutrition Content Creator PodcastPracticing with Style: With Wintana Kiros, RDN, LDNSome people leave a lasting impact after you meet them for the first time - Wintana Kiros is one of those people. Her energy and passion are contagious and her heart is full of grace. She has been a Living Plate Rx member since day one and has pushed us to deliver content that supports her in growing her practice.Wintana brings her unique background in fashion and modeling to her practice, serving her clients with compassion that addresses the “whole” person and their environment. From how they stock their kitchens to how they stock their closets, Wint...2024-04-0949 min

The Nutrition Content Creator Podcast6 Ways to Grow Your Practice Without Social MediaTwice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about some type of strategy for utilizing content for practice growth.Today's recording focuses on practice growth strategies that don’t rely on social media. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice. It’s tempting to jump on every new trend, especially when it comes to promoting your nutrition practice on social media. Are you making the most out of y...2024-04-0240 min

The Nutrition Content Creator PodcastRun Your Practice Like a CEO: With Jennifer McGurk, RDN, CDN, CEDS-SMost dietitians go into private practice for the right reasons - we just want to help people and make a difference in our communities. We all go through standardized, rigorous training to prepare us for doing this.However, there's a critical piece often missing from our formal education – the know-how of running a private practice as a successful business. Having a CEO mindset is essential for the growth and scalability of our practices, but it's challenging to cultivate when you're navigating uncharted waters without a compass.If you are overwhelmed with all the tasks and re...2024-03-261h 06

The Nutrition Content Creator PodcastTips for Scheduling Your ContentTwice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about some type of strategy for utilizing content for practice growth followed by covering FAQs from our community.Today's recording focuses on tips for scheduling content. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice. Simply apply by answering a few questions and you’ll be able to join the very active conversations happening here.We'll cover:Pre-scheduling considerationBe clear on...2024-03-1939 min

The Nutrition Content Creator PodcastBest of 2023Welcome to our special "Best of 2023" episode highlighting the year's most impactful content.As your host, I regularly emphasize the importance of repurposing content to enhance your practice's visibility and reinforce key messages. Today, I am doing just that. This episode features highlight clips from our top five podcast episodes of 2023. If any segment interests you, please listen to the full episode for a comprehensive understanding.Episode Summaries:[01:33] #5 - Ep #13: Meal Planning: Savior or Saboteur?Discusses the use of meal plans in practice.Highlights how meal p...2024-03-1245 min

The Nutrition Content Creator PodcastGrowth Strategies for Insurance-Based Practice: With Amy Plano, MS, RDNThe stigma surrounding accepting insurance in private practice is so interesting to me. The idea that you cannot be super successful in private practice unless you are self-paying and selling high-ticket programs is simply not true.You absolutely can have a thriving insurance-based practice and our guest today is here to prove it.Amy Plano is an expert at reimbursement for registered dietitians. Her mission is to help dietitians simplify the process of accepting insurance in their practices. She teaches dietitians exactly how to make money using a health insurance-based payment model. Amy...2024-03-051h 05

The Nutrition Content Creator PodcastMastering SEO for Nutrition Pros: With Erica Julson, MS, RDNIt’s hard to talk about nutrition blogging without mentioning my next guest’s name. Erica Julson is a Registered Dietitian who has been blogging since 2015.Like most experts, she experienced a series of failures until she figured it out and found success. Since then, she has supported colleagues with navigating and implementing an SEO strategy that works for their businesses - whether you’re looking to earn passive income through blogging or to drive more traffic to your website to fill the top of your marketing funnel, Erica is someone you need to know.We...2024-02-271h 01

The Nutrition Content Creator PodcastThe Power of Videos for Your Practice: With Besty Ramirez MS, RDN, and Ini Isangedighi CHN, CHPut on your seatbelts!This is a lively conversation with two of my favorite people - Betsy Ramirez, MS, RDN, and Ini Isangedighi, CHN, CH who make up the video production team for Living Plate Rx.We discussed the value of providing dynamic, visual learning opportunities for your clients to support them in the kitchen.Besty and Ini share what it’s like to work in video production and the basic principles to follow when creating your own - whether it’s a Reel, Facebook Live, or repurposing the licensed videos our members have...2024-02-201h 14

Pursuing Private PracticeScaling a Company with Jeanne PetrucciWelcome to the Pursuing Private Practice podcast! Join Jennifer & Jeannie Petrucci, CEO of LivingPlateRx, to hear all about Jeannie’s journey starting her private practice, pivoting her business, and the support that helped her get to where she is today. Join the conversation as they discuss: Trying New Things: Pivoting your business and trying something new can be scary, but don’t be afraid to experiment and try new things. Failure is just an opportunity to pivot and learn. Leaning on Support: The journey of developing your business is tough to do alone. Find a strong...2024-02-131h 00

The Nutrition Content Creator PodcastElevate Your Practice Workshop: Part 2This 2-part series is from a live workshop we hosted in January, where participants walked away with a clear vision of how to execute and create a year's worth of content in just 90 minutes. If you have not listened to Part 1, Episode #39 yet, you should do that first.We'll cover:Master Content Creation and Calendar PlanningDesign Engaging, Impactful Content TypesImplement Quarterly, Monthly, and Weekly CadencesContent Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE 2024-02-1345 min

The Nutrition Content Creator PodcastElevate Your Practice Workshop: Part 1I have done a lot of workshops and webinars, but the one we hosted in January was one of my favorites.Why? Because in 90 minutes, participants walked away with a clear vision of how to execute the creation of a year's worth of content.We covered a lot in this workshop so I am offering it here as a special edition podcast for two episodes.We’ll cover:How to develop a unique content strategyLeveraging brand assets and value propositionMastering content creation and calendar planningContent Cure:2024-02-0649 min

The Nutrition Content Creator PodcastAyurvedic Principles in Practice: With Gauri Junnarkar, MS, RD, LD, CDE, LMT, BAMSWith over 17 years of experience in integrative health, Gauri Junnarkar is a distinguished expert in the field of Ayurvedic nutrition. She blends ancient Ayurvedic knowledge with contemporary nutritional science, offering a unique perspective on wellness and dietetics.Gauri's expertise is broad, encompassing areas such as diabetes management, digestive health, weight management, metabolic disorders, and women’s health. She is the founder of ‘Ayurnutrition’, where she provides personalized nutrition and Ayurveda consultations.This episode focuses on how nutrition professionals can apply Ayurvedic principles in their practice. We discuss the benefits of incorporating these ancient techniques into modern...2024-01-3045 min

The Nutrition Content Creator PodcastFeeding Ambition - Redefining a Dietitian's Career Path: With Jen Haugen, RD, LDJoining us today is our colleague Jen Haugen, whose diverse and inspiring career journey epitomizes the idea that the path to your dream job is not always a straight line, but a series of experiences and opportunities.Jen is not only a registered dietitian nutritionist and licensed dietitian, but she's also a nationally recognized speaker, nutrition consultant, and an accomplished author. With a heart for helping, Jen started and continues her career to assist busy moms in simplifying meal planning and enhancing their cooking skills.Jen's journey has been as varied as it has been...2024-01-2341 min

The Nutrition Content Creator PodcastBlogging as a Business: With Katie Dodd, MS, RDNI had the pleasure of meeting our upcoming guest at the Food and Nutrition Conference and Expo last year, and I was immediately impressed by her energy and giving spirit.Katie Dodd is a geriatric dietitian, writer, speaker, mentor, and leader in the field of dietetics. She is passionate about nutrition and building up fellow dietitians, interns, and students. As a fellow RDN since 2008 and having hustled on the side for seven years before moving into full-time entrepreneurship, I can relate to her journey.Katie is the force behind the website Dietitian Side Hustle, where...2024-01-1652 min

The Nutrition Content Creator PodcastMaster the Media and Work with Brands: With Amy Gorin, MS, RDNJoining us for this episode is Amy Gorin, MS, RDN, a dynamic and innovative dietitian who turned her passion for media and nutrition into a groundbreaking project called 'Master the Media'. Amy's journey in the world of nutrition has led her to create a platform that empowers health professionals to flourish in the media landscape.Amy's unique approach has led to placements in top-tier publications such as Food Network, Health Line, and Forbes. Imagine partnering with household names like Quaker Oats and Nestle – all within reach through Amy's Master the Media Coaching Program.This episode is...2024-01-0958 min

The Nutrition Content Creator Podcast3 Game-Changing Books to Support Practice GrowthThere are three books that are always within reach on my desk that I refer to often. They are dog-eared, highlighted, and littered with notes.Whether you're just starting or looking to scale your practice, the principles in the books we will talk about today can offer you a fresh perspective and actionable strategies to help your practice thrive.These books should be required reading for anyone looking to attract, serve, and retain clients - the three tenants I mention often that are necessary for you to build a thriving practice.For each...2023-12-1927 min

The Nutrition Content Creator PodcastPCOS Kitchen: With Meggie Connelly, MS, RDNI am excited to bring you another conversation with one of our community members, Registered Dietitian, Meggie Connelly. Meggie is an original Living Plate Rx member who leverages all of the resources to support her community - women touched by PCOS. Through a mix of one-to-one counseling, courses, and now a membership, Meggie serves up a unique approach to PCOS management that addresses many of the barriers her ideal clients face.We talk about how Meggie landed on this niche and how she continues to refine her niche as well as the important role culinary...2023-12-1253 min

The Nutrition Content Creator PodcastCulinary Nutrition Programs: With Special Guest Teresa Pangan, PhD, RDNDr. Teresa Pangan has been delivering onsite and virtual culinary nutrition programs for years leveraging Living Plate Rx content. In this episode, Teresa and I discuss the case for incorporating culinary instruction into the nutrition care process. We cover why it’s necessary, how it can drive business and engagement, and the value you can bring to communities by offering this type of nutrition care.We’ll cover:How to Incorporate culinary instruction into your practice Why it’s necessary to drive business to your practiceIts value to communitiesContent Cure:2023-12-0555 min

The Nutrition Content Creator PodcastTech Talk: Embracing Digital Innovations in Your PracticeWhen I first opened my private practice I was REALLY frustrated by the lack of tools available to me to support the growth of my business. In eight years, resources have improved and in the past three years, primarily due to COVID, technology resources have exploded. We’ve gone from little to no resources, to so many that it’s hard to navigate.Some are great and some are misguided and we will cover some of them today - for the most part, I won’t be highlighting specific brands of technology but rather share with you...2023-11-2830 min

The Nutrition Content Creator PodcastRoadmap for Creating a Nutrition ChallengeThe New Year brings new opportunities, aspirations, and resolutions. For many, health and wellness tops the list, with nutrition playing a pivotal role. As a nutrition professional, this is your moment to shine, support, and grow your practice. Challenges, especially those timed at the beginning of the year, align perfectly with this surge of motivation, becoming one of the most potent tools in your marketing arsenal.With attention spans becoming more limited, challenges provide a structured, focused, and interactive way to engage potential clients. These condensed, often intense periods of engagement not only offer participants v...2023-11-2133 min

The Nutrition Content Creator PodcastShould You Have a Black Friday Deal?Today’s question is one we visit every year - as a health and wellness professional, should you be offering Black Friday deals.The Black Friday craze presents a unique set of challenges for healthcare providers. We strive to maintain the esteem of our professions and the value of our services all year long. The last thing we want is for our services to be seen as just another commodity to be discounted.But, to be competitive do we need to jump on the bandwagon?In today’s episode, we’ll explore the comple...2023-11-1419 min

The Nutrition Content Creator Podcast11 Steps to Create a Strategic Business Plan That Works!You may have noticed that while we are “The Nutrition Content Creator Podcast”, we talk about other things that impact the THING [content creation]. Today is one of those times.If you are here to learn about content creation for your practice and get the support you need, you have a business. One of the core best practices for running a business, big or small, is to have a strategic plan in place. As health and wellness professionals, most of us don’t have business training so we need to turn to other professionals or resources to suppor...2023-11-0755 min

The Nutrition Content Creator PodcastLIVE From the FNCE® Floor: Day 2The food and Nutrition Conference and Expo (FNCE®) is a buzzing hub of innovation and knowledge in the nutrition world. Attending such an event not only gives us a chance to catch up with the latest in our industry but also to connect with inspiring professionals. For my last day at FNCE®, I continued to engage with experts right from my booth in the exposition hall. The purpose? To get insights from individuals making waves in the nutrition space and share their wisdom with all of you.In this episode, we're having more of those enriching conversations. Yo...2023-10-2436 min

The Nutrition Content Creator PodcastLIVE From the FNCE® Floor: Day 1Staying up-to-date with trends and best practices is crucial for success in a nutrition practice. That's why conferences like the Food and Nutrition Conference and Expo (FNCE) are such game-changers. They're the perfect place for professionals to connect, share, and learn from one another. This week, I had the opportunity to both present and have an exhibit at FNCE, chatting with some leading experts in our field. These conversations happened in my booth in the exposition hall. The goal? To introduce you to leaders in the field and discuss the current state of nutrition, upcoming trends, and common challenges.2023-10-1730 min

The Nutrition Content Creator Podcast5 Quick Actions to Prep Your Practice for 2024Here we are again! Q4 of another year that has us thinking about what is in store for our practices in the upcoming year. I am here today to not only encourage you to start thinking about what you want next year to look like but to support you with taking actionable steps that will move the needle in the right direction.There’s still plenty of time left this year to not only plan for next year but to test some ideas, lead generators, or new offers you have been thinking about.As this ye...2023-10-1024 min

The Nutrition Content Creator Podcast3 Practice Prosperity PillarsI recently received a lovely email from one of our members noting the value that she had received from one of our free workshops. She shared that she has three words written at the top of her whiteboard in her office and she refers to them whenever deciding on what content or offers to create for her practice. These three words are ATTRACT - SERVE - RETAIN. The reason why they are whiteboard-worthy is that they can help keep you focused on activities, like creating content, that have an impact on your practice. If you ar...2023-10-0321 min

The Nutrition Content Creator PodcastThe Power of Motivational InterviewingMy course experience in Nutrition Counseling surprised me. It was one of my final classes in my Master’s program at Teachers College, Columbia University and it was one of my favorites. After three years, I thought I was armed with everything I needed to know to begin my private practice journey - to be able to tell people what they needed to do to change their nutrition-related health behaviors and meet their health goals.Did you hear what I said? “To be able to tell people what they needed to do…” That’s truly what I thought an...2023-09-2622 min

The Nutrition Content Creator Podcast5 Steps of the Awareness Ladder with Stephanie HofhenkeIn the crowded landscape of health and wellness, being a talented dietitian is simply not enough. You've got the knowledge and the skills, but unless people know about you—and trust you—your practice may struggle to grow. Branding isn't just about a catchy logo or a professional website. It's about crafting a story and establishing a reputation that aligns with your professional values. It's about distinguishing yourself in a way that resonates with your target audience and builds trust.Similarly, marketing is more than just promotion. It's an ongoing strategy to create relationships that allo...2023-09-191h 14

The Nutrition Content Creator PodcastHiring a Virtual Assitant: Is It Time?There is a topic that frequently pops up in our private Facebook group and one I also see trending among colleagues: the need for virtual assistants. The demand for content that adds value to your practice is great - and we help you with that by licensing evidence-based content - but someone still has to edit it, brand it, post it, distribute it, administer it, etc. Everything from social media posts and handouts to email sequences and blogs. The neverending list is exhausting.The good news is that the pool of virtual assistants has grown s...2023-09-1240 min

The Nutrition Content Creator PodcastFrom Chaos to Clarity: Mastering SOPs in Your BusinessLet me share a secret with you - I am not a naturally organized person. Some people (my family and friends) might say I prefer to operate in chaos. I'm more of a "creative" type. But as my business has grown and we've added more community and team members, it has become clear that a next level of order is necessary. An order that comes from well-oiled and documented systems and procedures. So, I began the journey of documenting every - and I mean EVERY - task in my business, big and small six months ago and I...2023-09-0521 min

The Nutrition Content Creator PodcastThe 8 C's of a High-Converting Sales PageI am supercharged today! We just completed a two-day event that was truly transformational for everyone who showed up. We covered so much about building and marketing evidence-based nutrition courses and it felt so good to support our community with a process that can be daunting.Last week, in Episode #18, we talked about the 8-step framework for building a digital course, with number 8 being Marketing. Because, at the end of the day, you can have the most FABULOUS course built, but if you do not have a marketing strategy in place, it's not going to perform the...2023-08-2933 min

The Nutrition Content Creator PodcastConsidering a Membership Model?As summer winds down, it’s time to enjoy our last moments of rest before the busy season begins. A chance to consider new potential growth opportunities and innovation for our practices. Today we are going to be talking about membership programs: if your practice is a good candidate for this type of offer, what the commitment is, and how you can get started.Let’s be clear - this is not a new concept. Doctors have been offering membership programs for YEARS. They’re called concierge programs and there are organizations and start-ups that are bu...2023-08-2221 min

The Nutrition Content Creator Podcast5 Key Strategies for Leveraging “Downtime” in Your PracticeIn a world that glorifies busyness, I admit I am addicted to productivity! The mere thought of being idle is unsettling to me. This was put to the test when I was opening my practice. Amidst the whirlwind of growth, there were moments when the bustling activity would fade into a deafening quiet, which made me uncomfortable. Little did I know, this discomfort would become the catalyst for a transformative shift in perspective.It was during one of these quieter periods that I had an epiphany: progress didn't necessarily equate to the frenetic activity I had come...2023-08-1530 min

The Nutrition Content Creator Podcast8 Steps to Create Evidence-Based Nutrition CoursesWhen it comes to online education, creating a course on cake decorating or how to paint horses can be relatively straightforward. However, when it comes to designing an evidence-based nutrition course, the challenge becomes apparent. The subject matter is unique, making it challenging to fit into traditional course structures. The key lies in recognizing that nutrition education requires more than a compilation of facts and "how-tos”. An evidence-based nutrition course must have a deeper and more transformative experience. Its primary focus is not just to impart knowledge but to take clients on a journey of behavior change, lea...2023-08-0824 min

The Nutrition Content Creator PodcastDetoxification Demystified with Dr. Sheila DeanGet ready for a deep dive of evidence-based detoxification with Dr. Sheila Dean, an esteemed leader in integrative and functional nutrition. We explore how to apply this knowledge in practice and effectively communicate it to your clients and communities.With Dr. Sheila Dean's expertise, we'll unravel the mysteries surrounding detoxification and empower ourselves to make informed choices for a healthier lifestyle. So, let's get started!We’ll cover:The Detox IndustryUnderstanding Toxicity and DetoxificationNutritional Support for DetoxificationContent for Communicating the Truth about DetoxificationContent Cure:>>CLICK HE...2023-08-0153 min

The Nutrition Content Creator PodcastThe Mealtime Method: An Evidence-Based FrameworkToday, I’m excited to take a deeper look into a powerful and proprietary framework that lays the foundation for any successful meal plan – The Mealtime Method. This unique approach serves as the backbone of our meal-planning strategy, setting it apart from traditional methods.But what makes The Mealtime Method so special? Well, it's not just about handing out ready-made meal plans. Instead, it focuses on empowering you to take control of your meal-planning experience. We believe that true success lies in cultivating meal planning autonomy, and that's exactly what The Mealtime Method aims to achieve.In...2023-07-2518 min

The Nutrition Content Creator PodcastMeal Planning: Savior or Saboteur?As a relatively new dietitian of 7 years, I am always surprised by how divisive meal plans are. When I first encountered this emotionally charged conversation surrounding meal plans, I was curious as to why they were so polarizing in the dietitian community. And then I started practicing, and it became crystal clear.This episode is not about how I was motivated to create a better meal-planning solution for practitioners. Instead, I want to explore the case for offering meal plans, from client, practitioner, and business perspectives. Meal plans have become a hot topic, often generating...2023-07-1821 min

The Nutrition Content Creator PodcastApplying Integrative & Functional Nutrition to Diverse Communities with Jessica SwiftIn today's episode, we have the privilege of interviewing Jessica Swift, also known as Chef Jess. Jessica is not your ordinary nutrition expert. She is a registered dietitian, Integrative and Functional Nutrition Certified Practitioner, and a classically trained chef. With over 15 years of experience, Jess brings a unique and energetic approach to nutrition education.What sets Jess apart is her ability to combine the art of cooking and the science of nutrition. In a world filled with conflicting information about what to eat and what not to eat, Jess cuts through the noise and provides practical guidance...2023-07-1146 min

The Nutrition Content Creator PodcastEdu-taining Content: No Dancing RequiredAt a young age, I recognized what it took to get attention, the value of having a louder voice, and a space with more people to listen. I think I was destined to be doing what I do now and having a space where I can still “sing” with my microphone to an audience on this podcast.There are so many ways you can leverage the concept of edutainment in your practice to get the right kind of attention that doesn’t include dancing on camera, lip-syncing to trending sounds, pointing to text, or using a microphone with a...2023-07-0420 min

The Nutrition Content Creator PodcastPrivate Practice Content "Must-Haves"As most of you may already know, I didn't start my professional career as a Registered Dietitian doing what I do now. I began as a private practice dietitian fresh out of my internship. I opened the doors to my private practice almost seven years ago, and I can still vividly remember that day. Was I excited? Sure. I had worked hard for more than eight years to get ready for that moment. I completed four years of undergraduate prerequisites, three years of graduate school, and a one-year unpaid dietetic internship. I envisioned serving my community with...2023-06-2728 min

The Nutrition Content Creator PodcastMarketing Insights with Emily Hirsh of Hirsh MarketingI was recently honored to be a guest on the highly acclaimed Not for Lazy Marketers Podcast, hosted by none other than the brilliant Emily Hirsh, owner of Hirsh Marketing. The opportunity to converse with Emily, who has built a remarkable multi-7-figure boutique Facebook ads and funnel strategy agency, was truly inspiring.Emily and her team of strategists have been instrumental in supporting entrepreneurs in scaling their businesses through innovative and tailored strategies. During our interview, we discussed the significance of seeking support, particularly mentorship, as you navigate the often challenging journey of scaling...2023-06-2036 min

The Nutrition Content Creator PodcastThe Passive Income ParadoxI want to delve into a topic that has gained tremendous popularity but often comes with misleading messages: the Passive Income Paradox. Today, we'll have some real talk about the misconceptions surrounding passive income and why it's time to shift our mindset toward predictability.In our quest to scale our businesses, passive income stands as one of the most coveted methods. Who wouldn't want to make money while sleeping or leisurely sipping a margarita on the beach, as influencers would have us believe? However, the unfortunate truth is that many people misunderstand what passive income truly entails.2023-06-1319 min

Embodied CEO523: Rapid Business Growth, Marketing Insights & A BTS Look With Jeanne Petrucci - Client Interview Series Ep #3In today's episode, I’m talking with a very special guest, Jeanne Petrucci. Jeanne is a registered dietician, nutritionist, a culinary coach, and an expert nutrition content creator. Jeanne shares her inspiring journey, starting with her own private practice where she incorporated culinary instruction into nutrition care. She quickly realized the challenges health professionals face in creating engaging content to support their clients. With her compassionate approach, Jeanne developed offers and products that address the needs of her community, providing them with valuable resources they previously lacked. Join us as we explore Jeanne's journey, the impo...2023-06-0736 min

The Nutrition Content Creator PodcastLive from Today’s Dietitian SymposiumAs a community of health and wellness professionals, we understand the power of knowledge and the importance of sharing it. Our work is constantly evolving and can often feel overwhelming, which is why it's crucial to create spaces where we can come together, share experiences, address challenges, learn from one another, and provide support.One such space is at conferences and symposiums, where experts and professionals gather to exchange ideas and insights. Last month, I had the privilege of attending the Today's Dietitian Symposium in Savannah, where I interacted with some of the most influential nutrition professionals...2023-06-0640 min

The Nutrition Content Creator PodcastYour 9-Step Launch RunwayLaunching an offer or course can be an exciting endeavor, but it can also feel overwhelming with the multitude of variables involved. However, there is a proven strategy that can help guide you through the process and ensure your work reaches the people who need it the most. By the end of this episode, you'll be equipped with the knowledge and tools necessary to launch your offer or course with impact and reach the people who need it most.We’ll cover:The blueprint of a Launch Runway The 9-Step Laun...2023-05-3046 min

The Nutrition Content Creator PodcastAuthenticity will trump a sales pitch, every single timeSome people need clarification on being authentic by winging it or showing up without a plan, and that is simply just not true. You still need to be prepared to deliver your message. You need to be even more prepared. You just do it in a way that represents your true self without any agenda.Today we're diving into how you can authentically connect with your ideal clients. We’ll cover:An ideal client’s craving for authenticity Reasons why a sales pitch is our defaultCreating an authentic sales pitch with a six-s...2023-05-2319 min

The Nutrition Content Creator PodcastCreating a "Blue Ocean" PracticeFocusing on quality over quantity is a crucial aspect of implementing a successful Blue Ocean strategy for your nutrition practice. When you deliver high-quality services, you'll attract the right kind of client. You'll serve your existing clients at a higher level and you'll improve client satisfaction, which ultimately leads to retention and referrals.Today, we are diving into the concept of the Blue Ocean strategy and how it can help you set your practice apart from the competition. This strategy has had a significant impact on my business, so I'm excited to share it with you. 2023-05-1625 min

The Nutrition Content Creator PodcastWill ChatGPT replace you?It's no secret. The use of Artificial Intelligence (AI) is becoming increasingly popular. And for good reason. It creates large volumes of content in a fraction of the time humans could do it. AI is rapidly changing the landscape of content creation for everyone, including health and wellness practitioners. With AI’s ability to quickly generate meal plans, activity schedules, and information for free that consider a client’s nutrition prescription, how are we to compete?But will AI-generated content open doors for opportunity or lead us down a path riddled with fear and uncertainty?In t...2023-05-0920 min

The Nutrition Content Creator PodcastYour Marketing Funnel and Behavior ChangeLet’s explore the intriguing connection between the sales and marketing funnel and health behavior change theory. This connection has significant implications for how we create content that caters to clients at each stage of their health journey, ultimately leading to more positive outcomes for clients and a leak-proof sales funnel that drive a more profitable practice.Let’s be clear, we are NOT in the nutrition business. We are in the health behavior change business. And as such, we need to have an evidence-based foundation to support our clients with a map to success. The s...2023-05-0919 min

The Nutrition Content Creator PodcastAre you feeding your starving audience?Most practitioners miss the most important aspect of successfully creating and selling a nutrition program or offer. Is it pricing? Is it program structure? How about content? marketing? No, no, no, and no. What you need above anything else is a starving audience FIRST. Everything else is secondary.In today's episode, I'll explore the concept of a starving audience, what it is, and how to serve this type of audience with content that converts them into raving fans. We'll dive into the process of pinpointing your starving audience within the nutrition industry and share strategies t...2023-05-0917 min

The Nutrition Content Creator PodcastWelcome to The Nutrition Content Creator Podcast!Welcome!In this trailer, you host Jeanne Petrucci will tell you everything you need to know about The Nutrition Content Creator Podcast. Tune is every Tuesday for a new episode.If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice! Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our r...2023-05-0204 min

The Rebel NutritionistEp26: The Lost Art of CookingToday we talk about food! Jeanne Petrucci is a woman on a mission to help us all get back into the kitchen. She is a fellow registered dietitian and also a nutrition educator. She is dedicated to helping us connect the dots between the importance of getting back in the kitchen and our health. People can so easily be intimidated by cooking and Jeanne has some great ideas to make the art of cooking fun and easy again for everyone. If you want in on the pre-launch discount, sign up for the Rebel Kitchen waitlist...2021-09-2135 min

Holistic Mom Weight Loss | Holistic Health, Hormonal Balance, Exercise Weight Management, Lose Weight FAST, Baby Weight Nutritionist, Natural Weight Loss18. Meal Planning: A Deep Dive with THE Expert, Jeanna PetrucciHere’s an interview with the founder of Living Plate Rx, Jeanne Petrucci, MS, RDN. She provides a look into Living Plate Rx from the backside (this meal planning service is included in your Holy Healthy Mama Tribe membership!). PLUS, as a fellow mom, she provides her BEST tips for implementing a flexible meal plan that fits into your current season of life. @livingplate Links and Coaching Info Grab Your FREE Baby Weight Starter Kit Here: https://bit.ly/bwstarterkit . . . Read...2020-04-0428 min

One Small BiteEp 6: Meal Planning Incrementally with Jeanne PetrucciToday we talk with Jeanne Petrucci from Living Plate Rx about her meal and menu planning software, and the best part is that it can create a shopping list for you as well! Power up your diet and enhance your health with the extensive, well balanced, and delicious weekly meal plans. I invited Jeanne Petrucci, founder and owner of Living Plate Rx to talk about her white-label software service. Living Plate is a meal and menu planning software that delivers weekly meal plans, with pictures, recipes, ingredient and nutrient information and analysis, for 3-5 days a week. The meal...2020-01-1555 min

Psychology America with Dr. AlexandraMind Your Microbiota (Gut Health and Mental Health)Text me a question I might answer through the showThis episode inspired me to change the way I eat and I’m excited to share this topic with others. Guest Jeanne Petrucci and I discuss the connection between our mood, our health and the gut, including: * Promising research on how our gut impacts our mood and vice versa* What it means for the gut to be “leaky” and its relation to inflammation and the immune system* The gut and the increase in food sensitivities * What to feed the gut for your health and cancer pr...2019-12-1555 min