Shows
Bostrom b.castBeyond the Logo: How Design, AI & Curiosity Are Shaping the Future of AssociationsIn this episode of b.cast, Jeanne Sheehy sits down with Bostrom’s dynamic design duo, Michael Baccelli and Josh Dobbs, to explore the evolving world of design for associations. From the art of building brand systems that empower teams to the growing influence of AI on creativity, they share how thoughtful design fuels connection, community, and mission. Hear how following curiosity drives their innovation, why “letting go” of design control can strengthen a brand, and how associations can stay future-ready in a rapidly changing digital landscape. Whether you’re a designer, marketer, or association leader, t...
2025-10-2140 min
Matt Brown Show - Conversations That Power The Business World.MBS911 - Marketing Smarter with AI: Jeanne Sheehy, CMO of BostromSend us a textIn this episode of The AI Advantage, Matt Brown sits down with Jeanne Sheehy, Chief Marketing Officer at Bostrom, to explore how AI is reshaping the marketing landscape inside associations. Jeanne shares how her nine-person marketing team is experimenting with tools like Synthesia for video production, Hey Orca for smarter social media management, and analytics platforms that personalize communications and improve campaign performance.She explains how Bostrom created an AI Council to establish guardrails, policies, and readiness frameworks that help associations adopt AI responsibly without compromising confidentiality or trust. From reducing...
2025-08-2231 minMatt Brown Show - Conversations That Power The Business World.MBS911 - Marketing Smarter with AI: Jeanne Sheehy, CMO of BostromSend a textIn this episode of The AI Advantage, Matt Brown sits down with Jeanne Sheehy, Chief Marketing Officer at Bostrom, to explore how AI is reshaping the marketing landscape inside associations. Jeanne shares how her nine-person marketing team is experimenting with tools like Synthesia for video production, Hey Orca for smarter social media management, and analytics platforms that personalize communications and improve campaign performance.She explains how Bostrom created an AI Council to establish guardrails, policies, and readiness frameworks that help associations adopt AI responsibly without compromising confidentiality or trust. From reducing video...
2025-08-2232 minMatt Brown Show - Conversations That Power The Business World.MBS911 - Marketing Smarter with AI: Jeanne Sheehy, CMO of BostromSend us a textIn this episode of The AI Advantage, Matt Brown sits down with Jeanne Sheehy, Chief Marketing Officer at Bostrom, to explore how AI is reshaping the marketing landscape inside associations. Jeanne shares how her nine-person marketing team is experimenting with tools like Synthesia for video production, Hey Orca for smarter social media management, and analytics platforms that personalize communications and improve campaign performance.She explains how Bostrom created an AI Council to establish guardrails, policies, and readiness frameworks that help associations adopt AI responsibly without compromising confidentiality or trust. From reducing...
2025-08-2231 minBostrom b.castAI, Community, and the Power of Purpose with Rob Wenger of Higher LogicIn this episode of the b.cast, Jeanne Sheehy sits down with Rob Wenger—Founder and CEO of Higher Logic—to talk about how associations can harness technology to strengthen community, drive engagement, and future-proof their missions. Rob shares how his roots in software development and entrepreneurship led him to become a passionate advocate for digital transformation in the association space. They dive into the evolution of online communities, the real-world potential of AI assistants and agentic automation, and why associations are uniquely positioned to lead in an era of rapid change. Don’t miss the rapid-fire round, where we hea...
2025-07-2227 minBostrom b.castEquanimity in Action: Jay Karen on Foresight, Leadership & Driving ChangeIn this episode of the b.Cast, Jeanne Sheehy sits down with Jay Karen, CAE—CEO of the National Golf Course Owners Association, Chair-Elect of ASAE, and Chair of the ASAE Research Foundation—to explore how volunteerism, clarity of mission, and foresight shape the future of associations. Jay shares how he accidentally entered the association world, and why ASAE is working to make those leadership journeys more intentional.They also dive into the ASAE Research Foundation’s ForesightWorks program, identifying the drivers of change impacting associ...
2025-04-2929 min
This Is IOMArtificial Intelligence with Jeanne SheehyThis is IOM, the official podcast of intelligence with artificial flavoring. Im your friend, Nathan Graham, Associate Manager for Institute. This podcast is a window into what makes Institute possible. My guest today is Jeanne Sheehy, MBA, Chief Marketing Officer at Bostrom. In this episode, we’re talking about AI. I will say, I was ambivalent to doing this episode, not because of the guest because Jeanne is amazing. But because of talking about AI as a concept without being able to demonstrate it. The real theme of the episode is more of a pep talk to those who ar...
2025-02-2830 minBostrom b.castLeveraging Human SynergiesIn this episode of the Bostrom b. Cast, Jeanne Sheehy (Bostrom CMO), sits down with John Dee, Bostrom CEO, and Ori Lahav, Kenes Group CEO, for an invigorating conversation on how they both got started in the association industry/event management world, why Kenes Group and Bostrom started a strategic partnership last year, and what changes are on the horizon for the events and association industry in the next 5 years and how AI will play into all of this. Stay til the end for an exciting round of rapid-fire questions.
2025-02-2621 minBostrom b.castInnovation & Empathy: Decoding Bostrom's People-Centric Culture with Kate TempleIn the 5th episode of "b.Cast," Jeanne Sheehy, CMO at Bostrom, engages in a candid conversation with Bostrom’s Chief People Officer, Kate Temple, the driving force behind Bostrom's people-centric approach. They discuss Kate's unique career journey, from the Blue Man Group to the tech world. Kate shares how she embraced Bostrom’s agile mindset amidst the challenges posed by the pandemic. She also talks about transforming recruitment and retention with a focus on culture and community, instead of conventional metrics. Kate also discusses the strategic integration of AI in HR, emphasizing the importance of creativity, curiosity, and emot...
2024-02-2719 minBostrom b.castFrom Hotels to High Growth: Tina Wehmeir's AMC JourneyIn the fifth episode of Bostrom's b.Cast, host Jeanne Sheehy sits down with the dynamic Tina Wehmeir, CEO of the Association Management Company Institute (AMCI). From her beginnings in hotel hospitality to her rise in the AMC arena, Tina shares her inspiring journey and sheds light on the evolving landscape of AMCs. She reveals intriguing research that explains why associations under AMC guidance often outpace their independent counterparts in growth. For those at the helm of budding AMCs, Tina offers strategic tips for success. The episode reaches an exciting climax with a rapid-fire question round, where Tina's honest...
2024-01-1016 minBostrom b.castBrief & Bright: A Fresh Approach to Association MeetingsDive into a brisk and enlightening episode of Bostrom's b.Cast, where Jeanne Sheehy, Bostrom’s CMO, engages in a lively conversation with one of the newest additions to the team, Annie Bournas, a young and dynamic Meetings Associate. This episode offers a glimpse into Annie's navigation from virtual college life to the bustling in-person world at Bostrom. Discover how Annie navigates the diverse and vibrant association space, bringing her positive approach to managing multiple client events and ongoing meeting tasks with remarkable organization. Plus, don't miss out on the fun segment of rapid-fire questions, revealing Annie's go...
2023-11-2111 minBostrom b.castEvolution in Association DesignIn episode 2 of Bostrom’s b.Cast, join host Jeanne Sheehy, Bostrom’s CMO, as she sits down for an in-depth conversation with Senior Designer, Josh Dobbs, to talk about the importance and evolution of digital branding, graphic design, and the increased availability of AI tools in the realm of marketing and design.Listen in to find out how Josh came into the world of Association Management, from working for La Leche League to becoming the first member of Bostrom’s then-conceptual marketing department. Learn how Josh approaches graphic design for unique association clients by utilizing research, emotio...
2023-10-1832 minBostrom b.castPost PandemicAssociation Trends with John Dee, CEO of BostromJoin Jeanne Sheehy, Bostrom's CMO and host of b.Cast, as she Interviews new Bostrom CEO, John Dee, on association trends coming out of the last two years of disruption. In this episode, Jeanne chats with John Dee, CEO of Bostrom, about the current state of the association industry, two years after COVID-19, including financial management strategies, the significance of implementing digital transformation task forces, and John's outlook for the next 6-12 months as he completes his first full year as CEO. Don't miss Jeanne's Rapid Fire Q&A session with John, where he reveals wh...
2023-08-2415 min
CultureCalls: Dialing into the FutureCultureCalls 03// ft. Jeanne Sheehy - CMO at BostromHello everybody, Thank you for tuning in to the sixth episode of our podcast series: CultureCalls - Dialing into the Future.
We are in conversation with Jeanne Sheehy, Chief Marketing Officer at Bostrom.
Do like and share the video if you found it useful!
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Website: https://culturelytics.ai/
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2022-02-1814 min