Shows
4Ps in a PodThe DeBrief: "Skip To The Good Part" (Skip)đ„ Introducing a new content series called "The DeBrief"! In each episode - weâre going to unpack some of our favourite Canadian campaigns with some of the brilliant minds (client-side & agency-side) behind them.As marketers - we see some amazing work but rarely have a chance to receive a behind-the-scenes look. What was the insight? Where was there tension? What got left on the cutting room floor? All of those questions & more will be answered in each episode!First up - we unpacked Skipâs incredible brand refresh (formerly Skip The Dishes) & new âSkip to the Good...
2025-05-1939 min
4Ps in a PodThe Cheat Sheet with Mitch Sharma: Stepping Up To The Plate in Sports Marketing⟠In this mini-episode, we chatted with Mitch Sharma who is the Sr. Manager of Sports Sponsorships & Regional Marketing at TD. Whether it was earlier on his career with the Edmonton Oilers or co-hosting his own podcast called âThe Sports Business Life Podcastâ - sports marketing has been a through-line in his incredible career. We chat with him about his thoughts on the thriving business of sports & his advice for anyone looking to break into the industry.Amongst other things - we learned about a game-changing conversation that shaped his career, how his team approaches partnerships, why bra...
2025-04-0825 min
4Ps in a PodThe Cheat Sheet with Grant Packard: A Professorâs POV on the Future of Marketingđ In this mini-episode, we have an âoffice hoursâ style chat with Grant Packard, an Associate Professor & the Program Director of the Master of Marketing at the Schulich School of Business! We take a small trip down memory lane but spend most of the time picking his brain on the future of marketing. More specifically - we chat about the rapidly evolving marketing world (thanks AIđ€) & hear his timeless tips on how to navigate it. We also learn a bit more about the inspiring story on how he got his start in the industry & the lessons that came wi...
2025-03-1828 min
4Ps in a Pod#18: "Your Greatest Strength Is Also Your Weakness" | Christopher Henry (Google)đ We had a great time chatting with Christopher Henry who is a Sr. Product Marketing Manager at Google. What is Google, you might ask... In all seriousness, Google requires no introduction because itâs so ubiquitous and if youâre like us - youâve used one of their products/services countless times everyday (including right now). At Google, Chris helps to lead brand marketing on their blossoming hardware business in Canada. He primarily focuses on the Pixel, which is Google's range of phones, tablets, earbuds, smartwatches/trackers. Chris has carved out a remarkable career at Google fo...
2025-02-2657 min
4Ps in a PodSpotlight: The American Marketing Association | Craig Lund & Maggie BoltđIn this mini-episode - we shine a spotlight on the American Marketing Associationâs Toronto Chapter! Youâll be pleasantly surprised to hear that the AMA has had roots in Toronto for almost 80 years & since then - have helped countless marketers build their careers. Whether itâs been through hosting events, sharing thought leadership or creating mentorship opportunities. One of their flagship programs is the "Career Accelerator" where they thoughtfully pair young marketers with experienced mentors. To help learn more - we chatted with Craig Lund (VP of Leadership Excellence at the AMA) & Maggie Bolt (Progr...
2025-02-1126 min
4Ps in a Pod#17: "We're A Team Of Passionate Builders" | Maria Acevedo (Greenhouse)đAs you work towards your new year's wellness goals (wait, we all still are right?) - who better to hear from than a leader who is shaping the health & wellness space? We had the absolute pleasure of chatting with Maria Acevedo, the Head of Marketing & eCommerce at Greenhouse. What started as a local cold-pressed juice start-up has now flourished into a plant-based beverage company that is scaling across Canada & the US. From their game-changing fiery ginger shots to their organic oat milks - they continue to live out their mission of making plant-based nutrition more accessible. Maria stew...
2025-01-2655 min
4Ps in a PodSpotlight: The Canadian Marketing League | Jeffrey Yateman (GM Energy) & Navjit Dhillon (Kraft Heinz)In this mini-episode, we shine a spotlight on Canadaâs largest marketing case competition! Over the past 17 years - the CML has launched countless careers through their program & this year will be no different. If youâre an undergrad or masterâs student in Canada - you wonât want to miss your chance at competing for the ultimate prize of $20K (yes, you read that right đ€Ż) & CML glory. Not to mention the fact that youâll make long-lasting connections & have a blast along the way.To help learn more - we chatted with Navjit Dhillon (former CML winner...
2025-01-1422 min
4Ps in a Pod#16: "It's Time To Swing For The Fences" | Tanbir Grover (Pet Valu)đ In this episode - we had such a great time chatting with Tanbir Grover who is the Chief Marketing & Digital Officer at Pet Valu!Pet Valu is Canadaâs leading retailer of pet food & pet-related supplies with over 800 locations across the country. For the past 50 years - theyâve been bringing joy to devoted pet lovers & their pets alike. Tanbir joined at what was a critical inflection point in Pet Valuâs journey. He joined during the midst of the pandemic - when they didnât sell online, our relationships with pets were fundamentally changing, and the comp...
2024-12-1654 min
4Ps in a Pod#15: "The Best Season We've Ever Had" | Nicole Lee (NHL)đđ In this episode, we had an absolute blast chatting with Nicole Lee -the Senior Director of Integrated Marketing at the NHL.The league has been around for over 100 years & has gone through so many eras in that time. By all accounts - theyâre in the midst of another golden era. Their revenue is at an all-time high which has been fueled by their captivating stars, intriguing storylines & new partnerships. Nicole's team works alongside their sponsors to help them mutually grow their businesses & the love for the sport. She joined 16 years ago & has helped the NHL grow the scal...
2024-11-1455 min
4Ps in a PodThe Cheat Sheet: Keep Calm and Interview Onđ đ» In the sixth episode of our mini-series âThe Cheat Sheetâ, we tackle a scary subject⊠the interview process (gasps!). Whether youâre in the thick of recruiting season or just thinking ahead - weâre sharing some of our top tricks (and treats) on how to make the most of an interview and how to leave a lasting impression! The goal (ghoul?) is for you to be an eerie-sistible candidateđ
!As a quick reminder - in addition to long-form interviews with our incredible guests, we're releasing short-form content that will answer the most burning questions that we receive from studen...
2024-10-3021 min
4Ps in a Pod#14: "A Once In A Lifetime Opportunity" | Kate Torrance (SickKids)In this episode - we had the absolute pleasure of chatting with Kate Torrance who is the VP, Head of Brand, Content & Comms at SickKids. SickKids opened their doors almost 150 years ago with a commitment to improving health outcomes for children. Since then - theyâve helped countless families across the country & have been recognized as a global leader in this space. In order to fuel their life-changing research & care - they launched the largest healthcare campaign in Canadian history in 2016. This was driven by a platform that they created called SickKids VS. Itâs a platform that...
2024-10-171h 17
4Ps in a Pod#13: "Marketing Is An Ocean Of Opportunity" | Lisa Mack (TELUS)đ We had an incredible time chatting with Lisa Mack who is the VP of Brand at Telus! You know & love Telus as one of Canadaâs largest telcos. What you might not know is that their ambitions span well beyond that into areas such as health, agriculture & sustainability. Theyâre on a mission to make the future friendly & have worked tirelessly over the past few decades to bring that mission to life. Theyâve contributed $1.7 billion, including 2.2 million days of charities & community organizations since 2000 - more than any company in the world. đ€ŻAmongst other things, Lisa helps to...
2024-09-251h 08
4Ps in a PodThe Cheat Sheet with Isabel Ng-Lai (KOHO): Taking a (Career) Leap of Faithđ Weâre back with your regularly scheduled programming! A bit more tanned, confused (as to where the summer went) & here with a new mini episode! We chatted with Isabel Ng-Lai who is a Sr. Product Marketing Manager at the rapidly growing fintech - KOHO. More specifically, we heard Isabelâs story & tips on how sheâs navigated major career moves. Whether it was a literal move to the UK or her recent move into a new role at a scale-up. As a quick reminder - in addition to long-form interviews with our incredible guests, weâre releasing short-form c...
2024-09-0425 min4Ps in a Pod4 Ps Goes Live: Queenâs Smith School of Business (with Special Guests!)đïžđ A few weeks ago we hosted our first LIVE podcast with the Queenâs Marketing Association! We debunked marketing myths, answered studentsâ most burning questions & had an absolute blast while doing it! We unpacked topics such as networking, career planning & everything in between. A big thank you to the QMA, our incredible panelists, and to the students that came out to listen! We had a blast.Stay tuned - we may be coming to a school near you for another live event... đ
2024-08-2059 min
4Ps in a Pod#12: "We're Trying To Shift The Industry" | Azadeh Attar (Pinterest)đ We had an absolute blast chatting with Azadeh Attar who is the Director of CPG Partnerships at Pinterest.Pinterest has cemented itself as one of the go-to platforms to turn inspiration into action. Whether itâs searching for travel ideas, planning out a home reno, discovering a new recipe, shopping for a new outfit for anything in between. Theyâve recently reached over half a billion monthly active users & continue to cultivate a positive space for users/brands. There, Azadeh actually joined as one of their first employees in Canada and since then, she has helped t...
2024-07-111h 054Ps in a PodThe Cheat Sheet: Keeping Your Cool This Summerđ„” In the fourth episode of our mini-series âThe Cheat Sheetâ, we share tips for all of the university students out there on how to how to keep your cool in the summer. We get it, the summer can get pretty heated. You might be trying to make a strong first impression at your internship, feeling the pressure of not having one or just feeling the upcoming school year looming over you. Weâre here to share some tips on how to cool down, make the most of your summer & take the long view. As a quick reminder - in addit...
2024-06-3014 min
4Ps in a Pod#11: "You're The Host Of The Party" | Kelley Tessier (Canadian Olympic Committee)đ
Ahead of the 2024 Olympic Summer Games - we had the pleasure of chatting with Kelley Tessier who is the Director of Marketing Partnerships at the Canadian Olympic Committee (COC). The COC has been on a mission to transform Canada through the power of sport. Theyâve brought this mission to life by supporting athletes to compete on the biggest stage, uniting Canadians across the country behind a shared passion & inspiring the next generation to fall in love with sport. Kelleyâs team is sprinting towards the finish line in order to help over 30 partners activate throughou...
2024-06-061h 01
4Ps in a Pod#10: "Take A Leap of Irrationality" | Carlos Moreno (Broken Heart Love Affair)In this episode, we stepped into the mind of one of Canadaâs most celebrated creative leaders: Carlos Moreno, a Partner & Chief Creative Officer at Broken Heart Love Affair. Over the past three decades work, Carlos has helped brands of all sizes win over the hearts and minds of consumers across the country. This work has not gone unnoticed and has been recognized on the global stage. To name a few: Carlos has won the Grand Prix award at the Cannes Lions Festival of Creativity (the Oscars of advertising), been included in the Top Ten list of Art...
2024-05-131h 06
4Ps in a Pod#9: "Don't Just Talk About Impact, Show It" | Harry Hothi (Wealthsimple)We recently chatted with Harry Hothi who is a Product Marketing Lead at Wealthsimple. đžWealthsimple has been on an incredible run since they were founded a decade ago. What started off as a robo-advisor has blossomed into one of Canadaâs leading fintechs that enables everything from filing taxes to trading crypto. From their witty campaigns to affordable products - they live out their mission of making finance accessible for 3 million Canadians (and counting)! Harryâs been on quite the run himself. He was recently recognized by âThe Peakâ as an Emerging Leader that is shaping the...
2024-05-011h 054Ps in a PodThe Cheat Sheet: The (Career) Path of Least ResistanceIn the third episode of our mini-series "The Cheat Sheet", we tackle the daunting task of choosing a career path. This is especially tricky when you're just starting out in your career and are trying to deal with so much noise. Today - we share some thought starters to consider as you map out the next move. The aim is to find a role at the intersection of as many of those questions as possible. As a quick reminder - in addition to long-form interviews with our incredible guests, we're releasing short-form content that will answer the m...
2024-04-1513 min
4Ps in a Pod#8: "A Career Isn't A Ladder, It's A Jungle Gym" | Conor Clarance (Crunchyroll)A few months ago, we sat down with Conor Clarance. Since we spoke - Conor shifted into a new role as the Director of Go-to-Market & Partnership Marketing at Crunchyroll (US, CDA, AUS, NZ). Crunchyroll is a one-stop shop for anime fans. Theyâre best known for being a streamer that is home to the worldâs largest collection of anime content. When we chatted with him - Conor was helping the brand grow within Canada by launching everything from new partnerships to experiential activations. Prior to his time at Crunchyroll - Conor spent the majority of his...
2024-03-271h 01
4Ps in a Pod#7: "Where Art and Magic Meet Commerce" | Stephanie Wall (Sport Chek)We recently chatted with Stephanie Wall who is the VP of Marketing at Sport Chek. As the largest sporting goods retailer in the country - they operate around 200 stores across the country & are owned by another iconic Canadian brand (hint: Canadian Tire). Stephanie has been at Sport Chek for 2 years & has helped them to continue their evolution towards building even more compelling, intentional & data-driven marketing. Prior to joining Sport Chek, she spent 5 years in a variety of marketing roles at Rogers & had an illustrious 15 year career in advertising (at the likes of Tribal, BBDO, Taxi & Leo Burnett).
2024-03-1559 min
4Ps in a Pod#6: "Creativity is a Competitive Advantage" | Azim Akhtar (KFC)We recently (virtually) sat down with Azim Akhtar who is the Director of Brand Marketing at KFC Canada. For the past few years - his team has struck the perfect balance between respecting KFCâs iconic history while still pushing the brand into new, uncharted territory. His team has been on an incredible run with exceptional work: heartfelt apology to utensils (because KFC is finger-licking good), hosting a funeral for old fries, "fixing" the competition's chicken sandwiches, and tapping into culture moments in basketball. In this episode, we chat with Azim about the power of (good) marketing, his...
2024-02-251h 144Ps in a PodThe Cheat Sheet: Warming Up A Cold Reach-outIn the second episode of our mini-series âThe Cheat Sheet,â we tackle the nerve-wracking cold reach-out: introducing yourself to somebody you have never met via email or message. The only thing standing between you and the individual that youâd like to connect with is a 300 character LinkedIn message (that may get buried in their inbox along with all of the other messages that they receive from eager students). As difficult as it may seem to craft that âperfectâ introductory message - we share a few tips on how to: get in the right headspace, improve your odds of sta...
2024-02-0712 min
4Ps in a Pod#5: "You're The Conductor Of The Orchestra" | Sydney Petrovic (The Ordinary)We had the pleasure of chatting with Sydney Petrovic who is the Global Head of Brand at The Ordinary. The Ordinary is a Canadian skincare brand that has grown into one of the hottest skincare brands in the world.đ„However, their story is far from ordinary as theyâve broken most of the rules of the beauty industry on their way to becoming a billion dollar brand. Sydneyâs team of brand builders has helped to fuel this growth by developing remarkable campaigns, crafting the unique brand identity & ensuring that the brand shows up consistently in new markets. When...
2024-01-101h 01
4Ps in a Pod#4: "Don't Be Afraid To Change Gears" | Lauren Aitchison (Cineplex)We recently chatted with Lauren Aitchison who is the Director of Marketing Operations at Cineplex. Cineplex needs no introduction - theyâre synonymous with movies in Canada & many of us have found ourselves enjoying buttery popcorn at one of their 160 theatres across the country. Interestingly enough, their business actually extends beyond movies. They have a digital media arm, entertainment hubs (i.e. Rec Room), and much more. Before joining Cineplex, Lauren spent ~10 years between Telus and two of Torontoâs leading ad agencies. When Lauren isnât helping to transport movie viewers to new worlds, she can be foun...
2023-12-1356 min4Ps in a PodThe Cheat Sheet: Surviving the (Dreaded) Networking CircleThe networking circle is one of business schoolâs greatest mysteries. Itâs usually stressful, cringe-inducing, and highly transactional. Yet, business students everywhere will find themselves in these circles over and over again as they frantically try to land jobs.The experience doesnât have to be all that bad. A networking circle presents an incredible opportunity to chat with industry professionals and could serve as a launching pad for a much deeper connection. All you need is a few tips on how to reframe the experience & best position yourself to make the most of it. Int...
2023-11-2010 min
4Ps in a Pod#3: "What's The Story You Want To Tell?" | Tayyab Rizvi (Patreon)In our third episode, we chat with Tayyab Rizvi who is a Product Marketing Lead at Patreon. Patreon is a platform that enables creators (i.e. podcasters, musicians) to build direct relationships with their biggest fans, share exclusive work, and monetize their efforts. Patreon currently has over 250K+ creators, 8M+ members & has paid $3.5B+ out to its creators. Tayyab helps to identify new features to increase creator engagement & develops the go-to-market plan to bring them to life. Before joining Patreon, he had an incredible 8 year run at Google where he most notably led Creator Marketing efforts for YouTube. Tayyab...
2023-11-081h 01
4Ps in a Pod#2: "We're Building The Plane In The Air" | Dean Hayward (Instacart)In our second episode, we chat with Dean Hayward who helps to lead the Brand Partnerships team at Instacart Canada. His team is focused on partnering with Consumer Packaged Goods (CPG) companies to grow their business on the platform via advertising. Instacart is a tech company that is best known for powering eCommerce for some of North America's largest retailers (users can receive same day delivery from the likes of Loblaw, Best Buy and Sephora). Before helping to scale Instacart's advertising business - he had done the same at Amazon Ads Canada for 5 years and held various sales positions...
2023-10-3048 min
4Ps in a Pod#1: "My Job Is To Be An Explorer" | David Berdock (Riverside)In our first-ever episode, we chat with David Berdock. Dave is the Director of Incubator Brands at Riverside Natural Foods (best known for the healthy snack brand MadeGood). He leads a team that is tasked with identifying new growth pockets for the company to innovate against. Prior to his current role, Dave worked in various brand management & innovation-centric roles at General Mills and in a partnership accounts role at A&C. When Dave isn't changing the food space - you can find him changing diapers (he has two beautiful kids) & watching/playing basketball.In this e...
2023-10-0946 min4Ps in a Pod#0: "Why Did We Start This Podcast?"In this not-quite-an-episode episode, Jeevs and JP introduce themselves, share why they started this podcast, and talk about what you can expect.
2023-09-2512 min2023-09-2501 min