Shows
Creative Agency Success ShowWhy Half Your Marketing Budget Feels Wasted (And How to Fix It) with Jeff GreenfieldWhen leads feel inconsistent and results do not match the spend, the problem is rarely effort. The problem is visibility, measurement, and knowing what actually drives growth.In this episode, Jeff Greenfield, CEO of Provalytics, breaks down why so many service-based businesses feel like half their marketing budget is wasted. You hear clear explanations around marketing measurement, attribution, GA4 limits, impressions versus clicks, full-funnel marketing, privacy-driven data loss, AI-driven buyer journeys, and how attention, awareness, and timing impact revenue. The focus stays on fixing what feels broken so your marketing spend works harder.
2026-02-2438 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders142 - Jeff Greenfield On The Attribution Crisis No One Talks About : Cookies, CTV & the Metrics Marketers Get WrongIs your marketing data actually lying to you? In this episode, attribution expert Jeff Greenfield, founder of Provalytics and former CEO of C3 Metrics, breaks down why last-click attribution is costing brands millions, what really changed when cookies disappeared, and how to measure channels like CTV and podcasts where nobody clicks.We cover GA4's biggest blind spots, the truth behind Facebook and Google's walled garden data, and why pharma marketers face the hardest measurement challenges in the industry. Whether you're a CMO, performance marketer, or analytics lead , this is the conversation that will change how you think about...
2026-02-201h 03
Hands-Off CEOWhy Most Marketing Data Is Wrong (And How to Prove What Actually Drives Revenue) with Jeff GreenfieldIn this episode, Mandi Ellefson sits down with Jeff Greenfield, CEO and founder of Provalytics, to unpack why most marketing measurement is broken and how brands, agencies, and CMOs can finally prove what actually drives revenue.Jeff shares nearly two decades of experience building and exiting one of the first multi-touch attribution platforms, explaining how privacy changes, click-based analytics, and platform-reported metrics have misled marketers into making costly decisions. Instead of optimizing for what truly changes behavior, many teams are trapped optimizing for clicks, often at the expense of long-term growth.This...
2026-01-2135 min
Traffic to LeadsJeff Greenfield: Solving the Attribution Problem in a Privacy-First Marketing WorldAbout Jeff Greenfield: Jeff Greenfield is an entrepreneur, advisor, and marketing innovator with more than three decades of experience in strategy, growth, and marketing leadership. He is the Co-Founder and CEO of Provalytics, where he is revolutionizing marketing attribution through AI-driven, privacy-first measurement solutions. Previously, Jeff co-founded C3 Metrics, leading breakthroughs in attribution, viewability, and cookieless identifiers that reshaped how marketers measure ROI. He has been featured at leading industry conferences, including NATPE, NAB, Mediapost, BANFF, MASB, ANA, and TVOT, and his thought leadership has appeared in outlets such as The New York Times, The Washington Post, The Wall...
2026-01-1324 min
The Executive Connect PodcastWhy Marketing ROI Is Broken And How AI Fixes It | Jeff GreenfieldIs marketing really driving revenue or just generating reports no one trusts?In this episode of the Executive Connect Podcast, Melissa Aarskaug sits down with Jeff Greenfield, CEO of Provolytics, to unpack why marketing ROI has become one of the biggest trust gaps inside modern organizations. Jeff explains how fractured data, outdated attribution models, and over-reliance on clicks have caused finance teams to lose confidence in marketing performance.They explore how AI-powered modeling is helping marketing teams move beyond cookies, rebuild credibility with CFOs and CEOs, and finally connect media spend to real business outcomes across...
2026-01-0130 min
Conquer Local Podcast811 | The Godfather of AI attribution says Your Marketing Dashboard Is a Lie | Jeff Greenfield▶️ Watch this episode on YouTube🎯Are your Google Analytics dashboards lying to you and killing your best marketing?🎯In this episode, we sit down with Jeff Greenfield, CEO and co-founder of Provolytics, to rethink how we measure marketing in a world where clicks, last-touch, and GA4 can’t see the full picture.If you’re tired of:Google saying one thing, Meta saying another, numbers that never add up, and CFOs who don’t believe in branding or CTV... this episode will show you a new...
2025-12-1817 min
Inside Marketing with MarketSurgeGoogle Says One Thing, Meta Says Another… Who’s Right? (Jeff Greenfield Explains)Inside Marketing with MarketSurge welcomes Jeff Greenfield — a 3x founder, analytics pioneer, and CEO/co-founder of Prova (getprova.com). If you’ve ever wondered why your marketing data says one thing while your financials scream something else, this episode is your intervention.Jeff has been fixing attribution chaos for decades — building companies that pioneered multi-touch attribution, created viewability standards, and cracked privacy-safe measurement long before the industry caught up.Today, he's on a mission to solve the biggest existential crisis in marketing:👉 There is no single source of truth — and it's costing brands millions.
2025-12-1021 min
You, Me, and Your Top ThreeThe AI Consumer Is Coming (WSG Jeff Greenfield)Host Gregg Garrett speaks with guest Jeff Greenfield, an expert in Full Funnel Marketing Analytics and Founder/CEO of Provalytics, about the consumerization of AI and how to ensure your marketing dollars drive ROI. Jeff shares his "Top 3": his wife, Cheryl, who has taught him that the hardest part is showing up; Bill Harvey, who is driving more and more value, almost seeing around corners with his career-long perspective; and Houdini, who taught him that 90% of success is in managing the setup, not the trick itself. And you have to hear what Jeff says about analyzing your dreams.
2025-11-2655 min
Famous Interviews with Joe DiminoEntrepreneur, Advisor, Magician & Disrupter Jeff GreenfieldWelcome to a new edition of the Famous Interviews with Joe Dimino series. In this episode, we talk with Entrepreneur, Advisor, Magician & Disrupter Jeff Greenfield. With three decades of experience in strategy, growth, and marketing leadership, Jeff has carved out a unique path in both the business and creative worlds.
He is the co-founder and CEO of Provalytics, an AI-driven, cookie-less attribution and measurement platform helping marketers prove the impact of upper-funnel channels—like CTV—and confidently grow their budgets. Known as the “Cookie Monster” for his deep expertise in digital cookies and their impact on the advertising ec...
2025-11-1829 min
Walk With Me - Liz Hofreuter"We Are Meant to Walk Together" - Jeff Greenfield Walk 55As summer waned and we began looking at how (and when) we would wrap these walks, we kicked around a bunch of ideas to finish this project the 'right' way. Would we do something super meta or reverse roles or document the journey or try a crazy idea like...sitting instead of walking? Not to spoil anything, of course...some ideas are still good enough to try. But instead, we started concentrating on the remaining Walkers themselves. Then more were added. Then a couple more. Suddenly, we were steaming past 50 with no end in sight. And then Liz scheduled...
2025-10-2824 min
Hacks and Hobbies with Junaid AhmedJeff Greenfield on Reinventing Marketing Attribution: How AI and Data Are Changing the GameWhat if you could finally measure what really drives revenue—without cookies, guesswork, or silos?In this episode, Jeff Greenfield, the authority behind Provalytics, takes us on a riveting journey through the future of marketing measurement. Get ready for a conversation that shatters the myths of digital attribution, revealing how data and AI can uncover the true impact of every marketing dollar—even in a world without third-party cookies. Jeff opens up about the emotional weight of uprooting the status quo and shares how “being less wrong” might be the most valuable marketing mindset of all.
2025-10-2330 min
SharkPreneurEpisode 1202: Navigating Attribution Challenges in a Privacy-First World with Jeff GreenfieldMarketing attribution in the digital age is harder than ever, but with the right approach, it can be turned from chaos to clarity.
In this episode of Sharkpreneur, Seth Greene interviews Jeff Greenfield, founder of Provalytics, who shares his journey from media buying to developing a cutting-edge attribution platform that helps businesses solve the challenges posed by data chaos. With the privacy-centric shift in the industry, Jeff discusses how AI and machine learning are being leveraged to offer marketers a powerful tool to measure and optimize their marketing efforts. Tune in to learn how...
2025-10-2218 min
Hacks and Hobbies with Junaid AhmedHow Jeff Greenfield Is Rebooting Marketing Attribution: From C3 Metrics to AI, The Truth Behind What Really WorksImagine discovering that the data guiding your marketing dollars is a lie. On today’s episode, Junaid Ahmed unpacks a seismic shift in marketing attribution with Jeff Greenfield—CEO and founder of Provalytics, pioneer behind C3 Metrics, and a leader whose ideas are rewriting the rules in a world with no more cookies.Jeff shares hard-won truths from his three-decade journey, exposing why most marketers are blind to what’s truly driving results—and how a privacy-first, AI-driven future is not just possible, but necessary. This is a must-listen for marketers, founders, and anyone chasing real ROI...
2025-10-2126 min
Small Business StoriesThe TrutThe Truth About Digital Ads: What Google & Meta Aren't Telling You by Jeff Greenfieldh About Digital Ads: What Google & Meta Aren't Telling You by Jeff GreenfieldS5:E29 In this eye-opening episode of Small Biz Stories, Dr. LL sits down with Jeff Greenfield, serial entrepreneur and CEO of Provalytics, to unpack why most small business owners are tracking the wrong marketing metrics - and what to do instead. With decades of experience in attribution modeling, Jeff reveals why clicks lie, cookies are crumbling, and why you're probably misjudging your Meta ads. If you've ever wondered why your Google Ads "work" but your Meta ones "don't," this episode will blow your mind. And flip your funnel. Whether you're spending $500 or $5...
2025-10-2030 minSmall Business StoriesThe TrutThe Truth About Digital Ads: What Google & Meta Aren't Telling You by Jeff Greenfieldh About Digital Ads: What Google & Meta Aren't Telling You by Jeff GreenfieldS5:E29 In this eye-opening episode of Small Biz Stories, Dr. LL sits down with Jeff Greenfield, serial entrepreneur and CEO of Provalytics, to unpack why most small business owners are tracking the wrong marketing metrics - and what to do instead. With decades of experience in attribution modeling, Jeff reveals why clicks lie, cookies are crumbling, and why you're probably misjudging your Meta ads. If you've ever wondered why your Google Ads "work" but your Meta ones "don't," this episode will blow your mind. And flip your funnel. Whether you're spending $500 or $5...
2025-10-2030 min
The Brand Called YouFrom Magic to Metrics | Jeff Greenfield, Co-Founder and CEO, ProvalyticsJeff Greenfield’s extraordinary journey—from magician to chiropractor to marketing measurement pioneer—highlights the power of reinvention. With Provalytics, he’s redefining attribution in a privacy-first, cookieless era, helping brands measure what truly matters: awareness, impact, and ROI.00:32- About Jeff GreenfieldJeff is the co-founder and CEO of Provalytics.
2025-10-0328 min
The CTO Show with Mehmet Gonullu#520 Attention Over Clicks: Jeff Greenfield on Disrupting Digital Marketing AnalyticsIn this episode of The CTO Show with Mehmet, I sit down with Jeff Greenfield, CEO of Provalytics, to unpack one of the biggest shifts in marketing: moving from click-based attribution to AI-driven attention analytics.From the death of cookies to the rise of connected TV, podcasts, and non-click channels, Jeff explains how marketers, CFOs, and entrepreneurs alike can avoid wasting ad spend, uncover the real ROI of campaigns, and navigate a marketing world where “less wrong” beats the illusion of precision.⸻👤 About the Guest...
2025-09-2345 min
Using AI at Work: AI in the Workplace & Generative AI for Business Leaders70: Using AI at Work for Smarter Marketing Attribution and Ad Spend Measurement with Jeff GreenfieldChris Daigle sits down with Jeff Greenfield, CEO of Provalytics, to uncover how AI-driven attribution is transforming marketing measurement in the age of privacy.Jeff shares his journey from building one of the first multi-touch attribution companies to creating Provalytics, a platform built to solve one of marketing’s oldest challenges: “Half of my ad spend is wasted — I just don’t know which half.”This conversation covers: • Why clicks mislead, and why impressions still matter • How AI models real ad impact across multiple channels • Why Google Analytics and “last-click” thinking are broken • The b...
2025-09-2252 min
The Marketing Umbrella Podcast113: Proof in AI Attribution with Jeff GreenfieldWhat if 80% of your marketing budget is actually being wasted right now?
Jeff Greenfield is an entrepreneur, advisor, and disruptor with three decades of marketing leadership under his belt. Today, he's the co-founder and CEO of Provalytics, a cookieless attribution solution that helps marketers prove the impact from upper funnel channels like CTV. Jeff didn't plan to get into measurement, but stumbled into it when he discovered a weight loss company was paying out five times for every new customer because all their partners claimed credit for the same sale.
Jeff gets that measurement isn't...
2025-09-0233 min
"Let's Talk About..."Jeff Greenfield, CEO Provalytics🚨 Cookies are crumbling—and Jeff Greenfield is already building what comes next.Dubbed the “Cookie Monster” for his unmatched expertise in advertising attribution, Jeff is now leading Provalytics, an AI-powered, cookie-less platform reshaping how we measure marketing—especially in channels like CTV and podcasts.In a recent conversation, Jeff dropped insight after insight:🍪 What the “cookie apocalypse” really means for marketers—and why some fears are overblown📊 How GA4 and privacy laws are forcing a rethink of measurement strategies📈 The #1 lesson growth-stage brands...
2025-07-0119 min
The Persistent EntrepreneurThe Magic of Storytelling | Start Closing Sales Like A Magician with Jeff Greenfield #434Jeff Greenfield is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets. Full Name: Jeff Greenfield Email: jeff.greenfield@provalytics.com https://www.facebook.com/provalytics/ Connect with David LINKS: www.davidhill.ai SOCIALS: Facebook: https...
2025-06-3041 minThe Persistent EntrepreneurThe Magic of Storytelling | Start Closing Sales Like A Magician with Jeff Greenfield #434Jeff Greenfield is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets. Full Name: Jeff Greenfield Email: jeff.greenfield@provalytics.com https://www.facebook.com/provalytics/ Connect with David LINKS: www.davidhill.ai SOCIALS: Facebook: https...
2025-06-3041 min
Boundless LifeYou Have Less Genes Than A Grape (& How To Optimize Your Actual Genetics With "Good Stress") With Jeff Krasno.A few years ago, Jeff Krasno thought he was pretty healthy... Though he suffered from brain fog, chronic fatigue, and bouts of insomnia, those symptoms seemed utterly normal in today’s society. When he learned he had diabetes, his first thought was, "How can that be? I run a wellness company!" His diagnosis propelled him to consult every expert at his disposal and engage in an intensive “me-search” to turn his health around. On this journey, he began to form a larger picture of what’s wrong with health in the modern world. In his n...
2025-06-261h 11
Essential Ingredients Podcast051: Marketing Mythbusters: What Really Makes Customers Buy with Jeff Greenfield"The truth is, when you start checking out other brands, you will start to notice how inconsistent they are. So just by being consistent, you're already ahead of the game." —Jeff Greenfield. Most entrepreneurs are drowning in a sea of marketing noise, desperately trying to be heard while burning through limited resources with little measurable return. But the real battle isn't about having the most sophisticated tactics, but about crafting a message so compelling that it cuts through the digital clutter and speaks directly to our ideal customer's deepest desires and unspoken needs. Je...
2025-06-1031 min
Founder BreakthroughsThe Tech that’s Transforming Marketing – with Jeff Greenfield of ProvalyticsIt’s been a crazy couple of decades for marketing – especially with all the changes to the internet environment.We went from the wild west of the late 90’s – to performance based direct response in the first decade of the century – to social media, and then to peak data with cookies connecting every piece of data together.Then a single iPhone update brought it all crashing down.Today’s guest, Jeff Greenfield, has been working in the space throughout it all – and now he’s helping companies make the most of a post-cookie world.And...
2025-05-3058 min
Business, Brains & the Bottom LineEp. 124: Revolutionizing Attribution: Jeff Greenfield on AI and the Future of Marketing PerformanceIn this episode, I sit down with Jeff Greenfield, CEO of Provalytics, to explore how AI is transforming marketing attribution in a privacy-first world. Jeff shares how his team is bridging the gap between Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to deliver independent, cross-channel measurement that actually works—no cookies required.We discuss how Provalytics helps brands maximize every advertising dollar, with clients regularly tripling their upper funnel investments and achieving 2–3x higher ROAS compared to GA4, Adobe, and last-click models. Jeff unpacks why legacy attribution methods are broken and how Provalytics is redefining what accu...
2025-05-2235 min
A Better HR BusinessEpisode 283 - How To Track Marketing Attribution Since The Decline of Third-Party Cookies - with Jeff Greenfield from ProvalyticsWith the decline of third-party cookies and the rise of privacy regulations like GDPR and iOS updates, understanding what truly drives conversions is more challenging than ever.
So, how can marketers prove ROI when many traditional tracking tools no longer apply?
I recently sat down with Jeff Greenfield, CEO of Provalytics - an AI-driven attribution platform built for the cookieless era. With over 30 years of marketing experience, Jeff shared what’s actually working today - and how HR and HR tech businesses can apply these insights to drive real growth.
In a wide-ranging di...
2025-05-1924 min
The Digital MarketeerEpisode 56: Jeff Greenfield, ProvalyticsStefanie Beach delves into the world of marketing and finance with Jeff Greenfield, Co-Founder and CEO of Provalytics. Discover how to bridge the gap between creative marketing strategies and hard financial metrics, and learn why understanding attribution is key to optimizing your advertising investments in today's privacy-focused landscape. Don’t miss this enlightening conversation that promises to elevate your marketing game!About Jeff Greenfield: Jeff Greenfield is the Co-Founder and CEO of Provalytics, where he is revolutionizing marketing attribution with privacy-centric, cookie-less solutions tailored to a rapidly evolving digital landscape. With over three decades of expertise in st...
2025-04-081h 00
Marketing Quacks Podcast#72 Exposing GA4 & Marketing Attribution with Jeff GreenfieldIn this episode of the Marketing Quacks podcast, host Ryan Doser speaks with Jeff Greenfield, founder and CEO of Provalytics, about the complexities of marketing attribution, the limitations of GA4, the impact of the cookie collapse, and the role of AI in marketing. They discuss common mistakes marketers make, the importance of creative messaging, and the need for marketers to adapt to the rapidly changing landscape. Jeff also shares insights on how Provalytics offers a unique approach to attribution without relying on user-level data, and he emphasizes the importance of understanding the past to navigate...
2025-03-0728 min
The Shades of Entrepreneurship™The Shades of Entrepreneurship™ — Jeff Greenfield: Redefining Marketing Metrics in a Privacy-First WorldHow do marketers adapt to a rapidly evolving digital landscape while respecting privacy?On this episode of The Shades of Entrepreneurship™, host Gabriel Flores sits down with Jeff Greenfield, CEO of Provalytics. Jeff shares insights on how the rise of social media and shifting consumer behavior are reshaping marketing strategies. He challenges traditional metrics like clicks and CPC, emphasizing the value of brand awareness, impression data, and privacy-conscious measurement. Jeff also explains how privacy updates, such as Apple’s iOS changes, have transformed marketing analytics and how Provalytics consolidates data into a single source of t...
2025-02-0538 min
In Clear FocusAI-Driven Marketing Attribution with Jeff GreenfieldIN CLEAR FOCUS: Jeff Greenfield, co-founder and CEO of Provalytics, discusses AI-driven marketing attribution in a privacy-first world. As third-party cookies and user-level tracking decline, Jeff explains how the Provalytics platform combines marketing mix modeling with the granularity of multi-touch attribution. Learn how marketers can measure effectiveness across channels, including "no-click" media like CTV and podcasts, while maintaining privacy compliance and gaining actionable insights.
2025-02-0429 min
The Agency Growth PodcastWhy Brands Should Focus On Impressions, Not Clicks (ft. Jeff Greenfield w/ Provalytics) | Episode 133Ever since we started our agency, we've been focused on generating leads for our clients because, ultimately, that's what they care about.We've preached this on this podcast as well over and over again.Today, Jeff Greenfield with Provalytics joins us to tell us that if we want to provide more leads, we should be focusing on mediums that can deliver high numbers of impressions vs clicks.That's a hot take.So we dive in to see where Jeff...
2024-12-131h 53
The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.EP-178 Stop Wasting Your Marketing Budget: Mastering Digital ROI with Jeff GreenfieldAre you throwing away half of your advertising budget? In this episode of The Unconventional Path, hosts Bela Musits and Mike Wasserman sit down with serial entrepreneur Jeff Greenfield to discuss the evolving landscape of digital marketing and how businesses can maximize their marketing spend.Jeff Greenfield is the founder of Provalytics, a company dedicated to helping brands understand their metrics and stop wasting money on ineffective advertising. With over 20 years of experience in the digital space, Jeff explains how marketing has shifted from traditional avenues like the Yellow Pages and radio to the complex web of...
2024-12-1350 min
Versa Business Tips PodcastEpisode 50: Revolutionizing Marketing: AI-Driven Attribution with Jeff GreenfieldIn Episode 50 of the Versa Business Tips podcast, host Shaheen Mazloom sits down with Jeff Greenfield, a trailblazing entrepreneur, advisor, and disrupter with over 30 years of experience in strategy, growth, and marketing. As the co-founder and CEO of Provalytics, Jeff is leading the charge in cookie-less attribution and measurement solutions. His innovative approach empowers marketers to prove the impact of upper-funnel channels like CTV, enabling them to grow budgets and optimize performance.In this high-impact episode, you’ll learn:How AI-driven attribution is transforming marketing strategies.Why cookie-less solutions are the future of marketing an...
2024-12-1135 min
SaaS StoriesWhich Half of Your Advertising Budget Works? Cracking the Attribution Code with Jeff GreenfieldIn this episode of SaaS Stories, Jeff Greenfield, Founder of Provalytics, unpacks one of marketing’s biggest challenges: understanding which advertising investment is actually driving revenue outcomes.We explore how modern attribution is evolving beyond clicks toward impression-based measurement, buyer journey visibility, and smarter decision-making when budgets are tight.Jeff also shares why creativity and emotional storytelling matter even in B2B, how personalisation strengthens engagement, and what it takes for organisations to adopt new execution systems at scale.A practical conversation on marketing measurement, GTM efficiency, and building attribution models th...
2024-12-0452 min
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World1184: Provalytics: Revolutionize Attribution in a Privacy-First World with Provalytics CEO Jeff GreenfieldThe "cookie apocalypse" has definitely thrown a wrench in how marketers track and measure their efforts, making it harder to get a clear picture of performance across multiple channels. Relying on outdated metrics or siloed data often leads to fragmented insights that don't reflect the full impact of campaigns. To adapt, it's crucial to focus on building a more integrated and privacy-conscious strategy, using first-party data, and leveraging advanced attribution models that can give you a better view of the customer journey.
Jeff Greenfield is an experienced entrepreneur, advisor, and disruptor in the marketing industry. With over three decades of e...
2024-11-1736 min
Boundless LifeThe Most POWERFUL & *Healthiest* Drinking Water Ever Developed, (Nanopurifies & OXYGENATES Your Water?!) with Ken Guoin and Dr. Jeff McCombsIn this episode, you’ll dive into the revolutionary world of water filtration and oxygenation with my insightful guests, Ken Guoin and Dr. Jeff McCombs. After an extensive search for the perfect whole-house filtration system for my new home in Idaho, I ultimately chose Ken’s advanced Ultra Estate Whole-Home System—especially since my family’s company, Greenfield Water, no longer offers whole-house solutions. You’ll also discover what makes this the best whole-house filtration system, with a 14-stage process that delivers structured, mineral-rich water throughout the home, incorporating vortexing and oxygen integration to ensure every drop is pure and life-enhan...
2024-11-1657 min
Let's Talk MarketingNavigating GA4 for Measurement with Jeff GreenfieldThis episode of "Let's Talk Marketing" explores the intricacies of Google Analytics 4 (GA4) and its impact on marketing. Host Katya Allison interviews Jeff Greenfield, CEO and co-founder of Provolytics, a measurement company specializing in a privacy-first world. Jeff discusses the pros and cons of GA4, its comparison with Universal Analytics, and how marketers can leverage it for tracking clicks and user behavior. He emphasizes the importance of understanding data aggregation, impressions, and how to use analytics effectively for marketing strategies. The conversation also touches on balancing work and life, providing insightful advice for marketers....
2024-11-1552 min
Service Based Business Society PodcastCounting ClicksIn this episode, Tiffany-Ann Bottcher sits down with advertising analytics expert Jeff Greenfield to discuss the evolving world of digital marketing. Jeff, founder of Provalytics, brings decades of experience in analytics and shares insights on why impressions might matter more than clicks and how understanding incrementality can lead to smarter ad spending. If you're a business owner looking to make every advertising dollar count, this episode is packed with practical advice for you.Episode SummaryThis episode explores essential digital marketing strategies for business owners, from the importance of impressions and incremental value to the...
2024-11-1346 min
Before The Cheering Started with Budd MishkinJEFF GREENFIELD: A Political LifeSend us a text For some 50 years, Jeff Greenfield has written about political campaigns. He’s reported on political campaigns. He’s analyzed political campaigns for viewers on CBS, ABC and CNN. And he was a young speechwriter on one of the most compelling campaigns in American political history: the 1968 Presidential campaign of Bobby Kennedy that ended in Kennedy’s assassination. So in the immediate aftermath of the 2024 Presidential campaign, who better to talk to than Jeff Greenfield.
2024-11-0734 minBefore The Cheering Started with Budd MishkinJEFF GREENFIELD: A Political LifeSend us a textFor some 50 years, Jeff Greenfield has written about political campaigns. He’s reported on political campaigns. He’s analyzed political campaigns for viewers on CBS, ABC and CNN. And he was a young speechwriter on one of the most compelling campaigns in American political history: the 1968 Presidential campaign of Bobby Kennedy that ended in Kennedy’s assassination.So in the immediate aftermath of the 2024 Presidential campaign, who better to talk to than Jeff Greenfield.
2024-11-0734 min
The Marketing ShareMarketing Goes Back to the Future: Jeff Greenfield’s Guide to Winning at Attribution in a Cookieless World (Ep. 29)What does the future of marketing look like in a world with fewer cookies and heightened privacy concerns? In this episode of The Marketing Share, hosts Barb Van Someren and Alec Cheung interview Jeff Greenfield marketing expert and CEO of Provalytics to unpack the challenges and strategies reshaping today’s marketing attribution.Jeff shares his insights from years in the advertising industry, diving into how marketers can adapt to evolving attribution methods across digital and traditional media. He discusses why impressions may matter more than clicks, how AI is transforming attribution accuracy, and how storytelling is...
2024-11-0546 min
Radio Entrepreneurs"The Future of Attribution" with Jeff Greenfield of ProvalyticsTitle: "The Future of Attribution"Guest: Jeff Greenfield of ProvalyticsInterviewer: Jeffrey Davis - Mage LLCJeff Greenfield of Provalytics shares about his cookie-less attribution & measurement solution that uses AI and machine learning to discover what part of adspend is working and tell users what they need to do to boost their return on marketing investment without big data.FOLLOW RADIO ENTREPRENEURS:Website | Spotify | Facebook | LinkedIn | Twitter
2024-10-1510 min
Drop The Mic with Jason Hunt#213 - Jeff Greenfield: Mastering Growth Strategies in a Digital-First WorldJeff Greenfield is a visionary in innovative marketing and growth strategies, with three decades of experience building and leading successful teams. Known for leveraging cutting-edge technology to elevate marketing efforts, Jeff shares his deep understanding of the intersection between strategy, technology, and entrepreneurship. This episode explores Jeff's journey through the evolution of marketing, the impact of new tech on strategic growth, and how businesses can stay ahead of the curve in a fast-changing digital landscape.
It's a deep dive into harnessing technology to drive marketing innovation, practical insights on growth strategies, and the importance of adaptability in...
2024-10-0942 min
Ecommerce OptimizersOptimizing Marketing Attribution in a Post-Cookie World with Jeff Greenfield, CEO of ProvalyticsIn this episode, Jeff Greenfield, CEO of Provalytics, shares his expertise on marketing attribution, a space undergoing massive changes due to the phase-out of third-party cookies and the rise of impression-based marketing. Jeff explains how Provalytics' platform leverages advanced AI-driven marketing mix modeling to move beyond click-based attribution and incorporate upper-funnel activities, such as impressions, to give marketers a full-funnel view of their customer's journey. He also provides insight into the importance of embracing impression-based metrics in a landscape where lower-funnel strategies are becoming increasingly expensive and competitive. Jeff and Scott discuss how marketers can optimize their...
2024-10-0748 min
The E-commerce Leader: Strategies For Shopify Store OwnersAre You Wasting Money on Ads? An Interview with Jeff GreenfieldThis week we have an incredible interview with Jeff Greenfield, the co-founder and CEO of Provalytics. Jeff is a true innovator in the field of analytics and attribution, and he shared some powerful insights that every digital marketer should consider.
Here are some key takeaways you won’t want to miss:
The Evolution of Attribution: Jeff provides a brief history of attribution, from traditional marketing methods to the rise of multi-touch attribution and the current challenges posed by privacy regulations.
Understanding Impressions: We discuss the importance of impressions and brand visibility in your mark...
2024-09-2729 min
The Dental Marketing Secrets Podcast#89: Which Marketing is Working with Dr. Jeff GreenfieldAre your marketing efforts actually paying off? Or are you just guessing? Joining the show today is Dr. Jeff Greenfield, co-founder and CEO of Provalytics. With over 30 years of strategy, growth, and marketing leadership, Jeff joins the show to break down what is happening right now in the marketing landscape. In this discussion, Jeff and Mark dive into: The changes to Facebook, Instagram, and GoogleWhy impressions matterWhy some practices aren't seeing the same results they did in the pastRecommendations for those just starting to actively market their practiceListen in! ...
2024-09-2448 min
Planet Amazon PodcastThe Marketing Mix Revolution: Navigating a Cookie-Less WorldCan you imagine a world where traditional marketing rules no longer apply and user privacy reigns supreme? Join us on Planet Amazon as we sit down with Jeff Greenfield, CEO of Provalytics, to unravel the complexities of digital marketing in a cookie-less era. Jeff takes us on a journey from his early days in brand-side media buying to pioneering multi-touch attribution with C3 Metrics, providing an insider's look into the evolution of marketing analytics. Discover how Provalytics leverages cutting-edge technology to create accurate attribution models that respect user privacy and navigate the challenges posed by new privacy regulations.
2024-08-2043 min
HealthBiz with David E. WilliamsInterview with Provalytics CEO Jeff GreenfieldJeff Greenfield's journey is fascinating. As a child he was enchanted with magic, fell in love with Disney, and was transformed by a year in Israel during high school. Jeff shares how his early experiences shaped his career path, from studying biochemistry at the University of Maryland to becoming a chiropractor, all the while nurturing his passion for close-up magic. A car accident meant he had to stop practicing, but ultimately led him to embrace the burgeoning internet era of the mid-90s.Next, we lift the veil on the complexities of modern digital advertising. W...
2024-08-1534 min
CareTalk: Healthcare. Unfiltered.Pharmaceutical Sales in a Cookieless World w/ Provalytics CEO, Jeff Greenfield | HealthBiz BriefsSend a textIn this episode of HealthBiz Briefs, Jeff Greenfield, CEO of Provalytics, dives deep into the future of pharmaceutical marketing in a post-cookie world. Discover how innovative attribution alternatives are reshaping the landscape, empowering pharma marketers to transform brand awareness into tangible sales. This episode is brought to you by BetterHelp. Give online therapy a try at https://betterhelp.com/caretalk and get on your way to being your best self.As a BetterHelp affiliate, we may receive compensation from BetterHelp if you purchase products or services through the links provided.
2024-08-1405 min
The Backstory on Marketing and AIWhat's Really Happening with Third-Party Cookies? With CEO Jeff GreenfieldDive into the ever-evolving world of digital marketing with our latest interview featuring Jeff Greenfield, a renowned expert in the field. In this must-watch episode, get a look into our comprehensive discussion on the fate of Google's third-party cookies and what the future holds for digital advertising. What's Really Happening with Third-Party Cookies?Jeff Greenfield brings his insights into the shifting landscape of online privacy and advertising. While it was once believed that third-party cookies would be phased out by Q3 of 2024, a recent announcement has pushed this date even further to 2025. What does this...
2024-07-2635 min
The Press BoxThe Debate and the Democratic Panic With Semafor’s Benjy Sarlin. Plus, Jeff Greenfield Revisits Four Presidential Campaigns.On the Final Edition, Bryan has a jam-packed show following the presidential debate.First, he welcomes Semafor's Benjy Sarlin for a recap. They discuss:
The worst part of the night for Joe Biden (1:08)
The timing of the debate (10:35)
The history of incumbent presidents who've lost their first debates (15:31)
Ben’s opinion on whether or not Biden will be the Democratic nominee on election day (26:06)
What stood out about Donald Trump (31:04)
Anderson Cooper’s interview with Vice President Kamala Harris (39:19)
Then, he welcomes longtime CNN and ABC News political analyst Jeff Greenfield, who take...
2024-06-281h 47
YES, BRAND with Hersh RephunJeff Greenfield: The Truth About The Cookie Collapse
With all the privacy changes, what worked yesterday will not work tomorrow. Provalytics has innovated "cookieless" privacy-compliant marketing attribution for brands, and here, Hersh Rephun chats with Jeff Greenfield about the changing landscape of digital marketing. They explore the impact of privacy laws, the role of AI in marketing, strategies for visibility and retention, and managing the "cookie apocalypse". The conversation also touches on work-life balance, the benefits of Provalytics for marketers, and the importance of staying updated in the industry.
Attribution Playbook: https://provalytics.com/playbook/
Attribution Certification: https://provalytics.com/attribution-certification/
(0:00) Introduction and guest Jeff Greenfield's insights...
2024-03-0733 min
YES, BRAND with Hersh RephunJeff Greenfield: The Truth About The Cookie CollapseWith all the privacy changes, what worked yesterday will not work tomorrow. Provalytics has innovated "cookieless" privacy-compliant marketing attribution for brands, and here, Hersh Rephun chats with Jeff Greenfield about the changing landscape of digital marketing. They explore the impact of privacy laws, the role of AI in marketing, strategies for visibility and retention, and managing the "cookie apocalypse". The conversation also touches on work-life balance, the benefits of Provalytics for marketers, and the importance of staying updated in the industry.
Attribution Playbook: https://provalytics.com/playbook/
Attribution Certification: https://provalytics.com/attribution-certification/
(0:00) Introduction and guest Jeff Greenfield's insights on...
2024-03-0733 min
IP Talk with Wolf GreenfieldWolf Greenfield Attorneys Preview What’s Ahead in 20242024 is upon us and it’s going to be another busy year for intellectual property law. In this episode of IP Talk with Wolf Greenfield, you’ll hear Wolf Greenfield attorneys from a variety of practice areas offering their insights on what to expect in the months ahead. Here are some of the highlights.01:06 - Jeff Hsi commented on the impact the Amgen v. Sanofi decision may have on the biotech and pharmaceutical industries in 2024. 01:59 - Jonathan Roses with thoughts on the In re Cellect case. 03:11 - Following the Columbia Sportswear case, Jen Wang d...
2024-01-0412 min
Rebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyBranding as the New Growth Lane -- Jeff Greenfield // ProvalyticsWhen Medicis Pharmaceuticals ran the 'Hottest Mom In America contest,' they had one thing in mind -- to build buzz for their brand. And it worked. It is why branding is the new growth lane, but how do you demonstrate that it fills the funnel and leads to sales? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses branding as the new growth lane. Show NotesConnect With: Jeff Greenfield: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California P...
2023-12-2618 minRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyVerizon’s Effie Winning ‘How Sweet The Sound’ Campaign -- Jeff Greenfield // ProvalyticsHow do you generate buzz around your company, connect with your target community and win an Effie award while at it? Verizon Wireless took a different approach to connecting with the African American community, launching a gospel choir competition and leaving a trail of maverick marketing lessons. Want to find out how they did it? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses Verizon's Effie-winning 'how sweet the sound' campaign and more. Show NotesConnect With: Jeff Greenfield: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Poli...
2023-12-2520 min
The Backwards Hat CMOPreparing for the Cookie Collapse: Insights from Jeff Greenfield, the Cookie MonsterOn this week's Backwards Hat CMO Pod, I interviewed Jeff Greenfield, the Cookie Monster who discusses the upcoming cookie collapse. We dive deep into why third-party cookies are going away from browsers in Q3 of 2024.
What effects will this have on marketers?
What impact beyond security, will this have on consumers?
How will these changes affect a marketer's overall access to data?
Essentially, with cookies going away, we are going back to data collection before the modern internet was born. We are about to go Back to the Future.
One Solution:
Now, enter the use of ML/AI connected...
2023-12-0533 min
What's Working in EcommerceBoost Your eCommerce with Cutting-Edge Analytics! With Jeff GreenfieldJeff Greenfield, CEO of Provalytics and an expert in attribution and analytics discusses the current landscape of analytics, including the upcoming cookie apocalypse, iOS changes, and privacy regulations. He emphasizes the need to shift our perspective and adapt to the changing digital environment. He highlights how traditional forms of media were not deterministic and explains the importance of tracking customer behavior in a digital world. Tune in to gain insights into the evolving world of analytics and attribution. For help with your paid search, paid social, onsite SEO o...
2023-10-2344 min
Adventurous EntrepreneursJeff Greenfield - The Importance Of Emotional Intelligence In Leadership, The Transformative Power Of Vulnerability In Communication, And Practical Steps To Foster Team ResilienceJoining TJ on the Adventurous Entrepreneurs Podcast today is Jeff Greenfield.Jeff Greenfield, the Co-Founder and CEO of Provalytics, is at the forefront of redefining attribution in the face of modern privacy challenges and the evolving digital landscape. With a remarkable three-decade journey, Jeff has consistently demonstrated his knack for strategy, growth, and harnessing innovative technologies for impactful marketing. His prior role as the COO & co-founder of C3 Metrics saw collaborations with giants like JP Morgan, Nestle, and Fender. A recognized thought leader, Jeff's insights have graced renowned platforms such as The NY Times, Wall Street Journal...
2023-09-2957 min
The Thought Leader Revolution PodcastEP506: Jeff Greenfield - Emerging Thought Leader: How To Reinvent Your Brand"One of the coolest things about magic is that one of the secrets of magic is that most humans, when we tend to try to solve a problem, we think in a linear fashion and as magicians, we quickly figure that out. So instead of going A to B to C, we just go A to C. We kind of skip steps, and that's how we're able to do things and outwit you." Our guest,Jeff Greenfield is the CEO and Founder of Provalytics. His journey from a magician to a thought leader in the marketing and attr...
2023-09-2657 min
The Marketer ShowJeff Greenfield on Marketing AttributionJeff Greenfield joined the show to talk about going cookieless and the future of marketing attribution. Jeff is the CEO of Provalytics and has worked in strategy, growth, and marketing for 3 decades. He has measured over $5B in ad spend, operationalized attribution across hundreds of brands, and increased his company’s market cap by $500M from a single marketing campaign.Here’s what you’ll learn:What life will look like in a cookieless worldWhy this is the best case scenario for marketersWhat the future of attribution looks like
2023-09-2522 min
Believe you can because you can!Navigating the Upcoming ‘Cookie Collapse’: Insights on Attribution with Jeff Greenfield (#632)Cookies crumbling? Marketing world trembling? Ready for the ‘cookie collapse’? Renowned attribution expert, Jeff Greenfield is here to ease your worries and arm you with the insights to navigate through this shift. In this episode, Jeff will share: – His in-depth understanding of attribution and the role of cookies. – Insights into the imminent ‘cookie…
2023-09-1353 min
Boundless LifeThe 3 Critical Elements Of Parenting, How Ben Greenfield Nearly Got Divorced, Why Families Need Love LanguagesDr. Isaac and Erica have built their family over years of working together in business, curating their parenting practices, and navigating some of the most difficult and rewarding adventures possible for any parent. This wisdom has been hard-earned and deeply tested. Let their results be your map. Their innovative and heartfelt approach to parenting landed them a feature in my book, Boundless Parenting, which is also available now in audiobook form, where you can listen to Dr. Isaac & Erica narrate their section of the book. And this is the greater topic of today's podcast: Family an...
2023-07-011h 48
The Marketer's EdgeThe Marketer's Edge Interview Today we are speaking with Jeff Greenfield, co-founder and CEO of Provalytics.Provalytics™ is the next generation of Attribution & planning for a cookieless world. Provalytics is the best solution for marketing leaders who need proof on what's working, what's not and where to place their next bet. It was built for the ambitious marketer who needs to scale without worrying about cookies, privacy, and walled gardens. In today’s interview with Jeff Greenfield, we discussed a wide variety of issues:What is Provalytics and what Jeff’s role is in the organization.Jeff’s previous experience as a Chiropractor and magician, and how that led him to his current p...
2023-06-0229 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingBig changes in marketing attribution w/Jeff GreenfieldIn this episode of The B2B Content Show, Jeremy Shere talks to Jeff Greenfield, Chief Executive Officer at Provalytics, a future-proofed ad measurement solution for marketing teams. Jeff discusses the future of ad measurement and what B2B marketers should be thinking about in terms of preparing for changes in the industry.Highlights:The cookie apocalypse is coming and it’s getting harder to measure what people are doing onlineB2B marketers should be thinking about attending conferences and other upper funnel, awareness activities, as they pay back at about two times th...
2023-05-3025 minRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyBranding as the New Growth Lane -- Jeff Greenfield // ProvalyticsWhen Medicis Pharmaceuticals ran the 'Hottest Mom In America contest,' they had one thing in mind -- to build buzz for their brand. And it worked. It is why branding is the new growth lane, but how do you demonstrate that it fills the funnel and leads to sales? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses branding as the new growth lane. Show NotesConnect With: Jeff Greenfield: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California P...
2023-05-2318 minThe Backstory on Marketing and AICharting the Evolution of Marketing: A Conversation with Jeff GreenfieldWelcome to another captivating episode of "The Backstory on Marketing" podcast. In this episode, we have the pleasure of hosting the esteemed marketing expert Jeff Greenfield. Prepare to be inspired as we delve into Jeff's remarkable journey and gain valuable insights from his wealth of experience in the industry. Jeff Greenfield is a seasoned marketer with over two decades of experience under his belt. Throughout his career, he has worked with Fortune 500 companies, leading marketing teams and spearheading successful campaigns. Jeff's expertise lies in digital marketing strategies, brand development, and consumer engagement. His innovative thinking and ability...
2023-05-2249 minRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyVerizon’s Effie Winning ‘How Sweet The Sound’ Campaign -- Jeff Greenfield // Provalytics How do you generate buzz around your company, connect with your target community and win an Effie award while at it? Verizon Wireless took a different approach to connecting with the African American community, launching a gospel choir competition and leaving a trail of maverick marketing lessons. Want to find out how they did it? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses Verizon's Effie-winning 'how sweet the sound' campaign and more. Show NotesConnect With: Jeff Greenfield: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See...
2023-05-2220 min
The Entrepreneur EthosThe Magic of Entrepreneurship with Jeff GreenfieldSubscribe: Apple Podcasts | Spotify | Stitcher | OvercastSupport the Show. Get the AudioBook!AudioBook: Audible| Kobo| Authors Direct | Google Play | AppleSummaryHey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.Now on to my guest for today, Jeff Greenfield, a serial entrepreneur who has worked as a magician, chiropractor, and product placement gu...
2023-05-0155 min
Chasing The InsightsJeff Greenfield on Ad measurementIn this episode of Chasing the Insights, I talk to analytics legend Jeff Greenfield. Jeff talks to us about ad measurement and the halo measurement from Google, Facebook and Amazon. Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building teams with an emphasis on innovative marketing enabled by new technology. Prior to co-founding Provalytics, to build the next generation of Attribution, Jeff was the co-founder of C3 Metrics, a multi-touch attribution platform with clients including JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Fender...
2023-04-2642 min
Grow A Small Business PodcastA master of using technology to drive business growth, he created Position Solutions, C3 Metrics, and now, Provalytics. Now focused on helping small-medium business owners in marketing through ad effectiveness and lead measurement. (Jeff Greenfield)In this episode, Troy interviews Jeff Greenfield, CEO of Provalytics. He's based out of Boston, USA. Jeff's a tech-savvy entrepreneur. He always had a nose for using technology to drive business growth since the early 2000s. He created one of the first SaaS, Position Solutions, a search engine optimization, but he didn't stop there. As he proceeds on his entrepreneurial journey in the tech world, he co-founded, C3 Metrics a leading MTA platform, and his latest achievement, Provalytics, launched with the notion of preparing for, according to him, "the cookie apocalypse." Of course, Jeff's achievements are undoubtedly backed-up by...
2023-04-1858 min
MARKETINGMarketing Analysis with Jeff Greenfield CEO of ProvalyticsMeasuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.About Jeff GreefieldJeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology.Featured at hundreds of conferences including NAPTE, NAB, Mediapost, BANFF, MASB, ANA and TVOT, with thought leadership appearing in the NY Times, The Washington Post, The Wall Street Journal, Bloomberg, ABC, CBS, a...
2023-03-111h 22
Pro Politics with Zac McCraryJeff Greenfield, 70 Years a Political JunkieSend us a textWho's lived a more varied, interesting political life over the last 6 decades than Jeff Greenfield? Aide and speechwriter to Senator Robert Kennedy...staffer for NYC Mayor John Lindsay...successful political consultant with the famed David Garth...and then as an omnipresent political commentator at CBS, ABC, NBC, CBS, and CNN...5 time Emmy Award Winner...author of several books. This is a great, wide-ranging conversation with one of the most respected, enduring, and distinctive voices in American politics.IN THIS EPISODEHow the New York...
2023-02-0748 min
TelevisionationTelevisionation Friday Fireside: Jeff Greenfield, CEO of ProvalyticsAugust 26, 2022Today’s guest on The Friday Fireside is Jeff Greenfield, CEO of Provalytics. Provalytics unifies all media, including walled gardens, CTV, TV, OOH, radio, direct mail, and print, providing deduplicated, privacy-compliant reporting which includes synergies, carryover, ad stock and consumer sentiment, and separates incrementality from the baseline. With an extensive advanced advertising background at WideOrbit, C3 Metrics and 1st Approach, Jeff is truly prepared to help his expanding list of customers to fix what’s broken!
2022-12-1520 min
Internet Marketing: Insider Tips and Advice for Online Marketing#672 How To More Effectively Analyze Google Ads Performance w/ Jeff Greenfield, CEO @ ProvalyticsIn this episode we're joined by Jeff Greenfield, founder of Provalytics. Jeff joins us to share his thoughts on how marketers can more effectively measure Google Ads performance.In the episode we discuss:What really is forecasting in marketing?Why do you need to look outside of Google Ads to find the data you need to produce better advertising?Is the AIDA marketing model still relevant?What is incrementality?The importance of upper-funnel marketingREFERENCED ON THIS EPISODE:[Book] Lemon by Orlando Wood: https://amzn.to/3tE70...
2022-11-1747 minThe Internet Marketing Podcast#672 How To More Effectively Analyze Google Ads Performance w/ Jeff Greenfield, CEO @ ProvalyticsIn this episode we're joined by Jeff Greenfield, founder of Provalytics. Jeff joins us to share his thoughts on how marketers can more effectively measure Google Ads performance.In the episode we discuss:What really is forecasting in marketing?Why do you need to look outside of Google Ads to find the data you need to produce better advertising?Is the AIDA marketing model still relevant?What is incrementality?The importance of upper-funnel marketingREFERENCED ON THIS EPISODE:[Book] Lemon by Orlando Wood: https://amzn.to/3tE70...
2022-11-1747 min
Marketing x AnalyticsEntrepreneurship x Marketing Analytics, with Jeff GreenfieldIn this episode I sat down with Jeff Greenfield, CEO of Provalytics. We discuss leadership lessons, the importance of diversity and inclusion in business, when to use a startup accelerator, entrepreneurship advice for B2B startups, and more! Learn more about Jeff's company here!
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2022-08-291h 25
Boundless LifeHow To Make Yourself Physically & Mentally More Gritty, Resilient & Harder To Kill With Jeff Banman Of Brute Force.BenGreenfieldFitness.com/bruteforcepodcast My guest on this podcast, Jeff Banman, is a recognized leader in the area of human performance and human behavior in high-stress environments. With over 30 years of experience across multiple domains including the Fire Service, the US Army Special Operations Command and the Central Intelligence Agency, Jeff now serves as the COO & Chief Human Performance Officer for the global fitness brand Brute Force. After conducting Counterterrorism operations in over twenty-three countries, two combat zones and multiple high-threat/non-permissive environments, Jeff has the privilege of dissecting human behavior at a micro level in o...
2022-02-051h 01
This Is AttributionSpecial Edition: The Impact of Losing Third Party Cookies On MTA & the Advertising EcosystemGoogle’s announcement about the removal of third-party cookies sent shockwaves thru both the advertising world and Wall Street. Is this an Attribution Apocalypse or a necessary cleanse to the advertising ecosystem? The changes and potential impact was the topic of an industry conference call held with Shyam Patil, Internet Analyst, at Susquehanna Securities and C3 Metrics Co-Founder and Chief Attribution Officer, Jeff Greenfield.
2020-01-2839 minThis Is AttributionThe Creative Roots of Multi-Touch Attribution With Publicis' Rudy GrahnRudy Grahn knows: Attribution is the connective tissue that is missing in almost every organization. A passionate idealist who has the future of attribution square in his sights, tune in to hear Rudy’s insights on how and why attribution came about, what the biggest adoption barriers are and what the future may hold. Guest bio: As he enters his third decade in interactive advertising, Rudy Grahn recently joined Publicis as Executive Vice-President of Data Sciences. Most recently, Rudy was Vice-President of Data Strategy for Marketshare Partners — a Neustar Solution — for managing multi-touch attribution, marketing-mix modeli...
2019-12-0346 minThis Is AttributionBuilding Attribution Trust With C3 Metrics’ CEO Greg CollinsC3 Metrics' CEO Greg Collins knows: How to listen, build trust and set expectations. As the newly appointed CEO at C3 Metrics, Collins leads a team recently granted MRC Accreditation for Viewability and is now on track to be the first company granted attribution accreditation. Hear how he sees the market growing and why he made the move to attribution. Guest bio: Greg Collins joined as CEO in 2019 to accelerate growth, and scale C3’s software as a service business model. Greg’s 25-plus-year career in enterprise software & marketing services spans Price Waterhouse, Data...
2019-11-1900 minThis Is AttributionAttribution & Viewability with GrocerKey’s Head of Digital Marketing David KaplanDavid Kaplan is an expert in digital customer acquisition and analytics who faced a major barrier -- what can be done about viewability and attribution. He comes on the show to share how he came into attribution, what this has enabled him to do, and how he overcame the challenges of early adoption. David Kaplan started his career with the Tribune Company as a sysadmin for a joint venture with America Online. In the early nineties, David became Director of Special Projects for SportsLine, working on some of the earliest sports websites such as Shaq.com and t...
2019-11-1220 minThis Is AttributionWalled Gardens & Attribution Truths with Crossmedia’s Lee BealeWhat can marketers learn from Crossmedia's data analytics guru Lee Beale? How to make the right bets with your marketing budget and build your business. From his early days with CPG brands to building Redbox into a world-class offering, Lee learned the only signal that matters in the marketing noise is the truth. Guest bio: Lee Beale started his career managing CPG brands client side at Reckitt Benckiser and GSK in the UK. In 2009, Lee moved to New York to work for Omnicom Media Group’s Analect data science division. Since joining Crossmedia in 2011, Lee has b...
2019-11-0536 minThis Is AttributionAttribution For Lead Gen & EDU With Franklin’s Nathan GorenfloNathan Gorenflo is an expert in EDU lead generation. He comes on the show and shares his experience with operationalizing attribution at Franklin University. A case study in technology adoption and a lesson on why you should not attempt to swallow the entire attribution camel all at once. Guest bio: Nathan Gorenflo is the Director of Digital Strategy and Marketing Operations at Franklin University. A computer scientist by training, Nathan became the digital expert at an agency during the birth of the digital era in 1999. After three years on the agency side, Nathan m...
2019-10-2931 min