Shows
Growth Activated | The B2B Marketing Leadership PodcastThe RevOps ROI Blueprint for CMOs: Multi-Touch Attribution, the 95/5 Rule & What to Report - with Jeff Ignacio#9: Is your marketing team struggling to prove ROI? Are attribution models, budget battles, and RevOps alignment making it harder to show your impact?You’re not alone. Every CEO and CFO wants to see marketing ROI, yet few can define it—and even fewer know how to measure it effectively. That’s where RevOps comes in.In this episode of Growth Activated, I sit down with RevOps powerhouse Jeff Ignacio to unpack the real way to measure marketing’s impact—beyond just lead generation. With a background in Financial Planning & Analysis at Google and Intel and over a...
2025-03-1148 min
RevOps Lab#70 Pipeline Management mistakes that cost you revenue - with Jeff Ignacio, Head of GTM Operations at Keystone AIJeff Ignacio, RevOps expert and creator of Revenue Operations Impact, returns to the podcast to deep-dive into advanced pipeline management. With years of experience optimizing sales processes at high-growth startups, Jeff breaks down the mechanics of pipeline health, forecasting accuracy, and the operating cadences that separate top-performing revenue teams from the rest.If you’ve ever wondered why the classic 3x pipeline coverage rule is flawed or how to refine your pipeline reviews for better forecasting, this episode is packed with tactical insights you won’t want to miss.We c...
2025-03-0326 min
The RevOps ReviewHow RevOps Leaders Can Step Up as AI Innovators with Jeff Ignacio and Rob LeveyIn this episode of The RevOps Review, Jeff Ignacio sits down with Rob Levey to dive into the future of RevOps in an AI-driven world. Rob offers insights on RevOps best practices and how RevOps leaders can embrace the selective power of AI to lead growth and increase efficiency.
2024-12-2027 min
Harpin' On Rugby383 : Ireland v Argentina previewPreview also available on our YouTube channel
Our guest : NEIL “KEEGO” KEEGAN
https://twitter.com/keegolaughs_irl
www.keegolaughs.com
Apologies Up Front on Apple Podcasts
IRELAND : 15. Hugo Keenan 14. Mack Hansen 13. Garry Ringrose 12. Robbie Henshaw 11. James Lowe 10. Jack Crowley 9. Jamison Gibson-Park
1. Andrew Porter 2. Rónan Kelleher 3. Finlay Bealham 4. Joe McCarthy 5. James Ryan 6. Tadhg Beirne 7. Josh van der Flier 8. Caelan Doris (c)
16. Rob Herring 17. Cian Healy 18. Thomas Clarkson 19. Ryan Baird 20. Peter O’Mahony 21. Craig Casey 22. Sam Prendergast 23. Jamie Osborne
Argen...
2024-11-1417 minThe RevOps ReviewHow RevOps Functions In A Non-SaaS Organisation with Jeff Ignacio and Julia RothOur host, Jeff Ignacio, sits down with Julia Roth, Head of Revenue Operations and Analytics at Deako Lighting. They discuss what a revenue operations function looks like in a non-saas business. From forecasting, building funnels, customer tracking and data collection. They also discuss product management and feedback loops.
2024-11-0123 minThe RevOps ReviewThe Revenue Operations Manual with Jeff Ignacio, Sean Lane and Laura AdintOur host Jeff Ignacio sits down with Sean Lane, Founding Partner of BeaconGTM, and Laura Adint, Operations & Strategy Lead at Raymond James, discuss the release of their book, The Revenue Operations Manual. Here, they discuss the four pillars of RevOps and the importance of building and getting a 360-degree view of the business. They also discuss building a team, maintaining relationships, and goal setting.
2024-10-2521 minThe RevOps ReviewCustomer Retention and Sales Enablement with Jeff Ignacio and Steve SilverThe RevOps Review - With Jeff Ignacio and Steve Silver - Customer Retention and Sales Enablement
2024-10-1824 minThe RevOps ReviewCreating Executive Alignment and Product Management with Jeff Ignacio and Stuart BalcombeOur host, Jeff Ignacio, sits down with Stuart Balcombe. They discuss the importance of feedback loops and creating executive and cross-functional alignment. They discuss product management and how to let data guide your decision-making.
2024-10-0416 minThe RevOps ReviewPersonalisation and Intent Data with Jeff Ignacio and Brent KeltnerOur host, Jeff Ignacio, sits down with Brent Keltner. They discuss personalisation and how to craft your outreach to match the organisation, not just the individual. They also discuss the importance of intent data and how to leverage this to engage with prospects, as well as how to sell to revenue operators.
2024-09-2723 minThe RevOps ReviewOperating As A RevOps Advisor with Jeff Ignacio and Jeremy DonovanOur host Jeff Ignacio sits down with Jeremy Donovan, Executive Vice President of RevOps and Strategy at Insight Partners. They discuss how to optimise your hiring process, create cadences, and perfect your org structure. They also look into what it means to be in the business vs on the business and performing due diligence.
2024-09-1325 minThe RevOps ReviewRevenue Operations vs Business Operations with Jeff Ignacio and Rachel NazhandOur host, Jeff Ignacio, sits down with Rachel Nazhand, Vice President of Business Transformation at Zelis. They discuss the differences between revenue operations and business operations. They discuss how to support businesses moving from start-up to scale-up, maintain a cross-functional mindset and optimise the business outside of software and systems. They also touch on what RevOps looks like outside of the SaaS space and how to transition into business operations.
2024-09-0617 minThe RevOps ReviewCreating A Regional Strategy with Jeff Ignacio and Roxanne TakuOur host Jeff Ignacio sits down with Roxanne Taku, Revenue Strategy & Operations lead at Airwallex. They spoke about building an operations strategy in EMEA and how to find the right tools and data sets for your region. They also discuss how to balance the quantitative and qualitative insights, drive improvements and productivity gains and centralise reporting.
2024-08-3023 minThe RevOps ReviewForecasting And Customer Health with Jeff Ignacio and Janis ZechOur host Jeff Ignacio sits down with Janis Zech, CEO and Co-founder of Weflow. They discuss all things forecasting. They look into machine learning and data driven forecasting, pipeline covergae and improving data quality. They also look into customer health metrics, product usage and renewals and expansions.
2024-08-2326 minThe RevOps ReviewDefining, Funding and Executing Revenue Operations with Jeff Ignacio, Stephen Diorio and Steven BusbyOur host Jeff Ignacio sits down with Stephen Diorio, author of ‘Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data’ and Steven Busby, Managing Director of Slate Point Partners. They discuss how to calculate and measure the financial impact of RevOps and how to create a business case for RevOps leaders to fund their growth programs, allocate growth resources and prioritise growth investments. They also talk about building cross-functional teams, funding growth capabilities and prioritising growth actions.
2024-08-1634 minThe RevOps ReviewGTM Planning with Jeff Ignacio and Jeffrey SerlinOur host Jeff Ignacio sits down with Jeffrey Serlin, CRO of Revcast to discuss GTM planning. They look into annual planning, creating alignment, and setting OKRs. They also look at how to factor in time scaling and headcount and how to remain data driven. Finally, they delve into the metrics that matter, tracking progress and adjusting when necessary.
2024-08-0928 minThe RevOps ReviewPricing Strategies And Planning with Jeff Ignacio and Renoli HuauyaOur host Jeff Ignacio sits down with Renoli Huaya, Head of Revenue Operations at Common Room. They talk about building a team, operating as a team of 1 and keeping yourself accountable. They also discuss how to create a pricing strategy and roadmap, as well as how to effectively prioritise your tasks and stay motivated.
2024-08-0226 minThe RevOps ReviewPricing, Proposals and Usage with Jeff Ignacio and Sarika GargOur host Jeff Ignacio sits down with Sarika Garg, Co-founder and CEO of Cacheflow. They discuss how to optimise your pricing strategies, the importance of usage metrics and how to craft proposals. They also discuss renewals, the handoff process and the relationships between sales and finance and forecasting.
2024-07-2624 minThe RevOps ReviewFinding Your Product Market Fit & Differentiating Your Strategies With Jeff Ignacio and Mark LernerOur host Jeff Ignacio sits down with Mark Lerner - Director of Growth Marketing at DealHub. They talk all things marketing and marketing operations, looking at newsletters and guerilla marketing tactics. They also discuss finding a product market fit, moving fast but remaining agile and the tools and systems you need to support your functions.
2024-07-1926 minThe RevOps ReviewLead Scoring, Intent Scoring and Creating Alignment With Jeff Ignacio and Chris KierzOur host Jeff Ignacio sits down with Chris Kierz, Head of Marketing Operations at Jasper. They discuss having multiple sources of truth and different CRM infrastructures. They also look into lead tracking, lead scoring and intent scoring. Finally, they discuss the marketing-to-sales handoff and how this can be improved through a sales-accepted lead stage. Check out more from Chris’ playbook: https://www.cognism.com/fix-your-funnel/chris-kiertz
2024-07-1224 minThe RevOps ReviewBuilding A Sales Process With Jeff Ignacio and Ryan MilliganOur host Jeff Ignacio sits down with Ryan Milligan, VP of Sales and Revenue Operations at QuotaPath. They look at how to tailor your sales process and demos to each buyer and their pain points. They also discuss outbound automation, forecasting and the buying process. Finally, they look at the importance of gaining street credibility and looking at your sales processes from a mathematical and analytical lens.
2024-07-0520 minThe RevOps ReviewStaying Proactive & Becoming A Strategic Partner With Jeff Ignacio and Ali RastielloOur host Jeff Ignacio sits down with Ali Rastiello, VP of Revenue Operations at Health Catalyst. They discuss how to be proactive rather than reactive, break down silos and change the mentality of your teams in RevOps. They also look into CPQ and how to improve visibility, standardise systems and become a strategic advice partner for your GTM function.
2024-06-2822 minThe RevOps ReviewImproving Productivity and Creating Repeatable Processes With Jeff Ignacio and Laura FuOur host, Jeff Ignacio, sits down with Laura Fu, VP of Revenue Operations and Productivity. They talk about managing the entire customer journey and which metrics to focus on, including pipeline coverage and NRR. They also look into how to optimise the sales funnel in a scaleable and repeatable way and how to inspire and incentivize reps. Finally, they discuss what data is the most important to track and analyse and how to build a tech stack.
2024-06-2124 minThe RevOps ReviewWhy RevOps Is Not Just SalesOps Rebranded With Jeff Ignacio and Camela ThompsonOur host Jeff Ignacio sits down with Camela Thompson, RevOps and Marketing consultant. They discuss how RevOps is so much more than just sales ops rebranded and how it plays an important role across the entire GTM motion. They look into defining North Star metrics, the importance of brand building and why more time and focus needs to be spent on customer success.
2024-06-1420 minThe RevOps ReviewTransitioning Into RevOps and Leading From The Front With Jeff Ignacio and Gabe NaviaskyOur host Jeff Ignacio sits down with Gabe Naviasky, co-founder of Leadbeam. They discuss how to transition into RevOps and the skills that are important as a revenue operator. They also discuss how to coach your reps, prioritise your problems and understand what is best for the company. Finally, they look at how to lead from the front and how Gabe helped decrease churn and increase revenue.
2024-06-0725 min
The Revenue Lab#09 How to forecast with high accuracy - Jeff Ignacio, Head of GTM Operations & Growth at Regrow AgToday’s episode with Jeff Ignacio is all about forecasting.
Jeff wrote three articles encompassing 17 questions about forecasting — and we walk you through all the key learnings.
We cover:
What an effective forecasting process looks like
Pitfalls of different forecast types
How to measure pipeline hygiene
Jeff’s articles can be found here:
1. https://revengine.substack.com/p/lets-run-it-back-with-forecasting
2. https://revengine.substack.com/p/lets-run-it-back-with-forecasting-5da
3.https://revengine.substack.com/p/lets-run-it-back-with-forecasting-076?utm_source=publication-search
You can find more information about Jeff h...
2024-06-0634 minThe RevOps ReviewScaling GTM Strategies With Jeff Ignacio and Samarth MitalOur host Jeff Ignacio sits down with Samarth Mital, Senior Director of Global Sales Strategy, Planning and Analytics, Renewals and Sales Development at Rubrik. They discuss how to intelligently scale GTM strategies, from creating sophisticated models, planning and analytics and working cross-functionally. They also discuss transitioning from a consultancy role to an internal revenue operator. They delve into how to run operations efficiently at a larger company as well as how to create the best territory design.
2024-05-3123 min
RevOps Lab#31 How to forecast with high accuracy - Jeff Ignacio, Head of GTM Operations & Growth at Regrow Ag
Today’s episode with Jeff Ignacio is all about forecasting.
Jeff wrote three articles encompassing 17 questions about forecasting — and we walk you through all the key learnings.
We cover:
What an effective forecasting process looks like
Pitfalls of different forecast types
How to measure pipeline hygiene
Jeff’s articles can be found here:
1. https://revengine.substack.com/p/lets-run-it-back-with-forecasting
2. https://revengine.substack.com/p/lets-run-it-back-with-forecasting-5da
3.https://revengine.substack.com/p/lets-run-it-back-with-forecasting-076?utm_source=publication-search
You can find more in...
2024-05-2834 minThe RevOps ReviewImproving The Buying Experience With Jeff Ignacio and Jake DunlapOur host Jeff Ignacio sits down with Jake Dunlap, CEO of Skaled Consulting. They look at how to improve the buyer’s experience and improve personalisation. They also look into the power of AI and how it can help build sales relationships and understand personas, pain points, and how you solve problems. Finally, they discuss how RevOps can help scale businesses, build infrastructures and fix what’s broken.
2024-05-2419 minThe RevOps ReviewOperating As A Team Of 1 & Optimising Tech Stacks With Jeff Ignacio and Nicholas GarzaOur host Jeff Ignacio sits down with Nicholas Garza, Revenue Operations Manager at Membersy. They discussed how to work effectively as a team of 1, from prioritising tasks to creating departmental alignment. They also spoke about the difference between having a backlog and a roadmap. They looked into how to request and prioritise new resources, build and optimise a tech stack and increase adoption rates
2024-05-1724 minThe RevOps ReviewBecoming An Objective Trusted Partner With Jeff Ignacio and Akansha AggarwalOur host Jeff Ignacio sits down with Akanshsa Aggarwal, Senior Director of GTM Strategy and Ops at NetApp. They discuss how to learn from failure and reflect on your impact, as well as their time together at AWS. They also look at how to become an objective trusted partner and look at the objective data points to plan and advise strategically. They also discuss Akansha’s coaching experience in the neurodiverse community.
2024-05-1016 minThe RevOps ReviewScaling Systems And Structures With Jeff Ignacio and Max MaederOur host Jeff Ignacio sits down with Max Maeder, CEO of Found HQ. They discuss how to build and scale systems and internal structures. They look into the consequences of working in silos and the importance of unifying teams and systems. They also discuss how to build a roadmap and a centralised org.
2024-05-0328 min
Beyond The PipelineOps role in sales efficiency with Jeff IgnacioIn this insightful episode, host Vivin is joined by Jeff Ignacio to explore how revenue operations can empower sales teams to work smarter, not harder.Together, they dive into how ops professionals can help lay the groundwork for sales reps' initial deal successes through effective onboarding, training, and equipping them with the right tools/processes.Jeff shares his perspectives on striking the right balance - how much sales team members truly need to understand the underlying technologies versus being able to focus on their core selling activities.The conversation also covers the pivotal...
2024-05-0148 minThe RevOps ReviewBuilding A RevOps Team & GTM Tech Stack With Jeff Ignacio and Jacki LeahyOur host Jeff Ignacio sits down with Jacki Leahy, Founder of Activate the Magic. They discussed her journey into RevOps, Jacki’s love of breaking and fixing things, and how she learned to operationalise processes. They also delved into how to construct and scale a team and build a GTM tech stack vs what she could unlock with capability.
2024-04-2619 min
The Revenue FormulaWhy RevOps is broken (with Jeff Ignacio)Is RevOps broken? And how do we fix it?Together with Jeff, we get into a bunch of the challenging areas of Revenue Operations and some of the steps you can take to improve it.(00:00) - Introduction
(01:40) - Meet Jeff
(03:45) - Glorified GTM IT
(11:57) - Overinvesting
(18:13) - The go to market plan
(30:57) - Under- & overinvestment
(34:25) - Getting RevOps headcounts
*** This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.That's why Growblocks built the first R...
2024-04-2543 minThe RevOps ReviewTracking The Right Metrics & Understanding Your ICP With Jeff Ignacio and Rob JonesOur host Jeff Ignacio sits down with Rob Jones, Creative Lead at RevPartners. They discuss how to define your core personas, ICP and product market fit. They also look into how RevOps as a service can add value and the crucial metrics you need to track for your marketing function, including the importance of dark social. Finally, they cover why your CRM should be a product, not a project.
2024-04-1925 minThe RevOps ReviewKey Insights And Trends In The RevOps Community With Jeff Ignacio and Matthew VolmOur host Jeff Ignacio sits down with Matthew Volm, CEO of The RevOps Co-Op community. They discussed the upcoming trends within the RevOps space, including the shift in attention towards the post-sales side of operations and customer success. They also covered how AI will speed up processes and efficiency, especially when implementing new tools. Finally, they look at what resources revenue operators are looking for and how they can work better and faster rather than reinventing the wheel.
2024-04-1220 minThe RevOps ReviewFunctional Intelligence and Retroactive Insights With Jeff Ignacio and Cody KimballOur host Jeff Ignacio sits down with Cody Kimball, Senior Director or Revenue Operations and Analytics at Entrata. They discussed how to improve operational efficiency and automate intelligence and the need to be strategic and intentional with decisions. They also spoke about the cost of bad and stale data and the difference between a single source of truth vs systems of record. Finally, they looked at restrictive insights and guiding GTM strategy with data.
2024-04-0520 minThe RevOps ReviewBreaking Down Silos and Creating Alignment Across the Funnel With Jeff Ignacio and Timothy HughesOur host Jeff Ignacio sits down with Timothy Hughes, author of ‘Smarketing’ and CEO of DLA Ignite, to discuss collaboration and alignment. They cover the sales and handoff process, how to measure success and ratios. They also discuss the power of social media, the dark funnel and leading indicators.
2024-03-2926 minThe RevOps ReviewMetrics, Data Architecture and Growth Rates With Jeff Ignacio and Chris FezzaOur host Jeff Ignacio sits down with Chris Fezza, CEO of Operatus. They discuss the metrics that matter, the importance of establishing a robust data structure and the impact of AI in RevOps. They also talk about how to be more strategic with your decisions, the quote to cash process and how to prioritise your budget.
2024-03-2227 minThe RevOps ReviewDocumenting Processes and Building Communities With Jeff Ignacio and Jen BergrenOur host Jeff Ignacio sits down with Jen Bergren, a course creator and instructor. They delve into the RevOps community and how to find resources, from courses to newsletters. They also discuss which tools can be used to document your processes and touch on what role AI can play with creating chatbots.
2024-03-1523 minThe RevOps ReviewUnderstanding The Customer Journey and Cross-Functional Alignment With Jeff Ignacio and Mallory LeeOur host Jeff Ignacio sits down with Mallory Lee, Vice President of Operations at Nylas. Mallory delves into her experience in marketing ops and how RevOps can enhance alignment and provide a unified vision. She and Jeff cover the customer journey and the data you need to understand personas. They also discuss the importance of product usage information and customer retention.
2024-03-0815 minThe RevOps ReviewRevOps as a Strategic Growth Function With Jeff Ignacio and Eddie ReynoldsOur host Jeff Ignacio sits down with Eddie Reynolds, CEO and Revenue Operations Strategy Consultant at Union Square Consulting, to talk about why RevOps is needed as a strategic function. They discuss how RevOps can help fix undocumented and broken GTM and sales processes. They also talk about the sales assembly line, the need to improve prospecting and how companies need to go beyond just throwing bodies at a problem. They explain how RevOps can offer a more targeted and strategic approach.
2024-03-0119 minThe RevOps ReviewThe Skills You Need As a Revenue Operator With Jeff Ignacio and Sam Sutton-ReidOur host Jeff Ignacio sits down with Sam Sutton-Reid, Director of Revenue Operations at Pearson, to discuss which skills you need as a revenue operator. They discuss how previous experience in sales roles adds a level of empathy and understanding to the role and what it takes to be a leader in RevOps. They also touch on the RevOps continuum and how AI will impact the RevOps workforce.
2024-02-2329 min
Harpin' On Rugby319 : Leinster v Benetton previewPreview also available on our YouTube channel
LEINSTER : 15. Henry McErlean 14. Tommy O’Brien 13. Liam Turner 12. Jamie Osborne 11. Rob Russell 10. Ross Byrne 9. Luke McGrath
1. Jack Boyle 2. Lee Barron 3. Thomas Clarkson 4. Ross Molony 5. Jason Jenkins 6. Will Connors 7. Scott Penny (c) 8. Max Deegan
16. John McKee 17. Ed Byrne 18. Michael Ala’alatoa 19. Brian Deeny 20. Rhys Ruddock 21. Ben Murphy 22. Sam Prendergast 23. Ben Brownlee
BENETTON : 15 Jacob Umaga 14 Ignacio Mendy 13 Malakai Fekitoa 12 Marco Zanon 11 Onisi Ratave 10 Tomas Albornoz 9 Andy Uren
1 Thomas Gallo 2 Siua Maile 3 Tiziano Pasquali 4 Gideon Koegelenberg 5 Eli Snyman (C) 6 Giova...
2024-02-1607 minThe RevOps ReviewData Insights and Data Governance With Jeff Ignacio and Cliff SimonOur host Jeff Ignacio sits down with Cliff Simon, Chief Revenue Officer at Carabiner Group, to discuss all things data. They discuss how to use data to drive insights and the importance of data governance and a robust data infrastructure. They also highlight why data hygiene is integral and how companies can leverage intent data and various data sets.
2024-02-1620 minHarpin' On Rugby317 : Ireland v Italy previewPreview also available on our YouTube channel
IRELAND : 15. Hugo Keenan 14. Calvin Nash 13. Robbie Henshaw 12. Stuart McCloskey 11. James Lowe 10. Jack Crowley 9. Craig Casey
1. Andrew Porter 2. Dan Sheehan 3. Finlay Bealham 4. Joe McCarthy 5. James Ryan 6. Ryan Baird 7. Caelan Doris (captain) 8. Jack Conan
16. Ronan Kelleher 17. Jeremy Loughman 18. Tom O’Toole 19. Iain Henderson 20. Josh van der Flier 21. Jamison Gibson-Park 22. Harry Byrne 23. Jordan Larmour
Italy : 15 Ange Capuozzo 14 Lorenzo Pani 13 Juan Ignacio Brex 12 Tommaso Menoncello 11 Monty Ioane 10 Paolo Garbisi 9 Stephen Varney
1 Danilo Fischetti 2 Gianmarco Lucchesi 3 Pietro Ceccarelli 4 Niccolò Cannone 5 Federico Ruz...
2024-02-0919 minThe RevOps ReviewCustomer Success and Expansion Opportunities With Jeff Ignacio and Caterina TorresOur host Jeff Ignacio sits down with Caterina Torres to discuss all things customer success. They talk about the different approaches with high-touch and low-touch customers and how why collaboration between customer success and sales is paramount. They also discuss how to set the right customer success metrics, feedback loops and ARR.
2024-02-0919 minThe RevOps ReviewPrioritising Problems and Building Relationships With Jeff Ignacio and Anastasiia BinnsOur host Jeff Ignacio sits down with Anastasiia Binns, Head of Revenue Operations at Semble to discuss how to prioritise and categorise problems in RevOps. They delve into the importance of quick wins and building relationships and credibility within the org. They also talk about why you should pick your battles and how to decipher what is actually broken.
2024-02-0219 minThe RevOps ReviewData-Driven Decision Making and The Single Source of Truth With Jeff Ignacio and Ping Del GiudiceOur host Jeff Ignacio sits down with Ping Del Giudice, VP of Revenue Operations at Leapsome, to discuss the single source of truth. They talk about the importance of data visibility, accuracy and dashboards. They also delve into how to map out your buyer's journey and develop a roadmap with consistent definitions and metrics. On top of this, they discuss the importance of data-driven decision-making and one-way and two-way doors.
2024-01-2618 minThe RevOps ReviewProduct Signals and Customer Health With Jeff Ignacio and Haris OdobasicOur host Jeff Ignacio sits down with Haris Odobasic, Co-Founder of Revenue Wizards to talk about customer health and success. They discuss the importance of customer health scores and product signals. They also talk about how to prevent churn, drive upsell understand usage data.
2024-01-1923 minThe RevOps ReviewAnnual Planning and Process Optimisation With Jeff Ignacio and Shantanu ShekharOur host Jeff Ignacio sits down with Shantanu Shekhar, the Head of EMEA Customer Sales at Gong, to discuss how to improve and optimise operational efficiency. They cover the annual planning process, unit economics and how to test ratios. They also discuss improving processes and tech stacks to save time and resources.
2024-01-1220 minThe RevOps ReviewHow Marketing Operations Fits Into RevOps With Jeff Ignacio and Jeff CullimoreOur host Jeff Ignacio sits down with Jeff Cullimore, the Senior Manager of Marketing Operations at Coalition, Inc. They discussed how marketing operations fits into RevOps as a whole and the importance of working and communicating as one single organisation. As well as this, they delve into how to become a strategic advisor, prioritise team goals and communicate impact. They also covered the importance of data literacy within marketing analytics.
2023-12-2219 minThe RevOps ReviewOne-Way vs Two-Way Doors With Jeff Ignacio and Sam McManusOur host Jeff Ignacio sits down with Sam McManus, a GTM Strategy and Operations Director at Capital One, to talk about one-way and two-way doors in RevOps. They discuss how to categorise, define and differentiate between the two. They also talk about how to build a RevOps team, the importance of specialisation and data-driven decision-making.
2023-12-1517 minThe RevOps ReviewAI, Account Scoring & Lead Routing With Jeff Ignacio and Stephen StoufferOur host Jeff Ignacio sits down with Stephen Stouffer, VP of Digital Transformation and Innovation at SaaScend, to discuss how AI is transforming the RevOps space. They focus on how AI will impact account scoring and lead routing and enhance planning and accuracy. They also discuss custom integrations and how this can improve efficiency.
2023-12-0820 min
RevAmp by DealHub.ioJeff Ignacio | The RevOps Evolution: Past, Present, and FutureIn this episode of the RevAmp podcast, host Mark Lerner welcomes Jeff Ignacio, a seasoned expert in Growth and Revenue Operations at Regrow Ag, to discuss how the field of revenue operations has evolved and its future in the B2B SaaS industry. Jeff, with a rich background in RevOps spanning a decade, delves into how his journey began and his current endeavors, including running "The Rev Ops Review" podcast with Cognism and creating educational content for revenue operators.The conversation shifts to the evolution of the RevOps role, once considered niche but now a sought-after position...
2023-12-0729 min
ChiroFEAST: THE Podcast for Chiropractors and Entrepreneurs158: Can You Be in the Space Rental Business? YES!!This awesome interview of a master entrepreneur, Ignacio Fanlo, will get you thinking outside of the box of revenue streams that you never thought of before. If you are a true entrepreneur you CANNOT skip over this episode because it may change your way of thinking forever. Learn more about Ignacio Fanlo and Vansanity at:Website: www.vansanity.comEmail: iggy@vansanity.comRegister for the 2023 ChiroLIFE Conference at www.chirolifeconference.com.To learn more about Dr. Jeff, his Pay it Forward mission, and coaching, visit www.mybigfishenterprises.com or email my...
2023-12-0549 minThe RevOps ReviewAligning Sales & Marketing Teams With Jeff Ignacio, Morgan Ingram & Gaetano Nino DiNardiOur host Jeff Ignacio sits down with both Morgan Ingram and Gaetano Nino DiNardi to discuss how best to align sales and marketing teams. They explore how these teams can collaborate throughout the annual planning process and how to make the handoff process as seamless as possible. They also delve into how to establish regular operating rhythms.
2023-12-0134 minThe RevOps ReviewRevOps Pain-Points & Opportunity Costs With Jeff Ignacio and Brad SmithOur host Jeff Ignacio sits down with Brad Smith, CEO of Sonar & Founder of The Wizard of Ops. In this week’s episode, they discuss the current pain-points and challenges for revenue operators and how to optimise RevOps as a function accordingly. They also highlight the importance of the opportunity cost and why revenue operators must call out what is not working within their org.
2023-11-2422 minThe RevOps ReviewInbound vs Outbound Messaging With Jeff Ignacio and Rudy Wilson-EvansOur host Jeff Ignacion sits down with Rudy Wilson-Evans, Revenue Operations Manager at Synthesia, to discuss inbound and outbound messaging. He highlights the importance of understanding your ICP and tweaking your messaging accordingly. He also shares insights into his career progression and his experience in merging sales development operations with marketing operations.
2023-11-1721 minThe RevOps ReviewCommunicating Impact and Building Roadmaps With Jeff Ignacio and Taimoor TariqOur host Jeff Ignacio sits down with Taimoor Tariq to discuss his experience and findings whilst working in RevOps. They focus on the key responsibilities of a revenue operator and its integral link to product management, and discuss how to communicate impact and prioritise work. They also delve into the use of tools, metrics and roadmaps.
2023-11-1024 minThe RevOps ReviewMoving Up-Market and Adjusting Your Strategy With Jeff Ignacio and Sean LaneOur host Jeff Ignacio sits down with Sean Lane, a Founding Partner of Minot Light Consulting to discuss all things RevOps. They talk about both the internal and external challenges of going up-market and the importance of creating strategies which can adapt to the realities of new business. Sean also explains the importance of operating rhythms and targeting the frictions and inefficiencies within the funnel when crafting a strategy.
2023-11-0321 minThe RevOps ReviewThe Metrics That Matter & Funnel Analytics With Jeff Ignacio and Charlie SaundersOur host Jeff Ignacio sits down with Charlie Saunders, Chief Revenue and Operations Officer at CS2, to discuss how to build an analystics strategy. Throughout, thet talk about the metrics that matter and different attribution models. They also highlight how to track a funnel and custom objectives.
2023-10-2724 minThe RevOps ReviewTransitioning Into RevOps & Building a Team with Jeff Ignacio and Manas KulkarniOur host Jeff Ignacio sits down with Manas Kulkarni, the Director of Revenue Operations at Spring Health, to talk about the key responsibilities of a RevOps team leader. They discuss how Manas transitioned from an SDR role into RevOps and how his unique perspective and understanding of the gaps in the sales process helped to construct creative solutions. They also touch on building teams utilising the roles and responsibilities matrix and the main areas to focus on when moving into a RevOps role.
2023-10-2025 minThe RevOps ReviewUpcoming RevOps Trends & Optimising The Sales Pipeline With Jeff Ignacio and Drew NoelOur host Jeff Ignacio sits down with Drew Noel, the Vice President of Revenue at SCS Cloud, to discuss upcoming trends and strategies within revenue operations. They focus on the importance of aligning different functions and the collection process. They also explore how CROs and CFOs fit into RevOp strategies and how this could change in the future.
2023-10-1324 minThe RevOps ReviewConsolidating Reporting & Data Warehousing with Jeff Ignacio and Darrell AlfonsoOur host Jeff Ignacio sits down with Darrell Alfonso, the Director of Marketing Strategy and Operations at Indeed. They talk about what it means to be a good leader, including the importance of centralising resources and bringing teams together. They also discuss how best to consolidate reporting, touching on data warehousing and a single source of truth. Check out The RevOps Journal for more: https://www.cognism.com/the-revops-guide.
2023-10-0622 minThe RevOps ReviewGTM Planning with Jeff Ignacio and Antoine CornetOur host Jeff Ignacio sits down with Antoine Cornet, Head of Revenue Operations at Cognism, to discuss how to build a RevOps strategy. They talk about shifting RevOps from being a system admin to a strategic function, as well as the importance of micro-gains and segmentation when entering new markets. Antoine also shares how best to define ratios, the value of setting benchmarks and the importance of a multi-threaded approach.
2023-09-2926 minThe RevOps ReviewGoverning The GTM Motion with Jeff Ignacio and Rosalyn Santa ElenaOur host Jeff Ignacio sat down with the one and only Rosalyn Santa Elena to discuss how to make an impact as a Revenue Operator. Jeff and Rosalyn also share insights on the importance of a communication cadence. As well as all of the challenges Rosalyn's faces as a consultant and coach.
2023-09-2222 minThe RevOps ReviewBuilding a RevOps Strategy with Jeff Ignacio & James McArthurOur host Jeff Ignacio sits down with James McArthur, the Director of RevOps at Nue, to discuss the best ways to build a RevOps strategy. They delve into the importance of insights models and why understanding the customer's lifecycle when shaping your approach is paramount. They also discuss the responsbilities of RevOps professionals, the improtance of creating space to prevent burnout and how to avoid the 'systems trap.'
2023-09-1526 minThe RevOps ReviewCentralisation and The 4 pillars of RevOps with Jeff Ignacio & Leore SpiraOur host Jeff Ignacio sat down with Leore Spira to discuss the importance of centralisation in revenue operations. Jeff and Leore break the process down through their definitions of The 4 Pillars of RevOps and how this creates 360 visibility for operators.
2023-09-0827 minThe RevOps ReviewThe emergence of AI and Its Impact on RevOps & Sales with Jeff Ignacio and Kyle NortonOur host Jeff Ignacio sits down with the SVP of Sales & Partnerships of Owner - Kyle Norton to discuss the rise of AI - what impact that's going to have on Sales and RevOps in the future. Plus a cheeky insight into Kyle's high school years
2023-09-0128 minThe RevOps ReviewCreating A Single Source Of Truth with Jeff Ignacio and Mollie BondensteinerOur host Jeff Ignacio sits down with the Ex-Global Revenue Operations Leader of Deel, Mollie Bodensteiner to dig deep into the notion that is The Single Source of Truth. Jeff and Mollie discuss the processes behind it and how to maximise the efficiency. They discuss how the data is actual a by-product of these processes and how a culmination of process, data and the Single Source of Truth unlocks revenue. You do not want to miss this! Check out The RevOps Journal for more: https://www.cognism.com/the-revops-guide.
2023-08-2524 minThe RevOps ReviewIs a Single Source of Truth Possible? With Jeff Ignacio and Natalie Furness (CEO of Revenue Automated)Our host Jeff Ignacio speaks with Natalie Furness RevOps Leader, CRO and Founder of RevOps Automated. They discussed the potential every business has to unlock a single source of truth. And whether the business size impact the way this is possible.
2023-08-1823 minThe RevOps ReviewUnifying and Scaling the GTM Motion with Jeff Ignacio and Anne Pao (Ignite Consulting)Our host Jeff Ignacio sits down with, Fractional GTM Ops Leader, Founder of Ignite Consulting Anne Pao to discuss all things GTM Motion. How you go about unifying the revenue function through to scaling it. Check out The RevOps Journal for more: https://www.cognism.com/the-revops-guide.
2023-08-1125 minHarpin' On Rugby265 : Harpin’ Preview Show - Ireland v ItalyPreview also available on our YouTube channel
IRELAND : 15. Jimmy O’Brien 14. Keith Earls 13. Robbie Henshaw 12. Stuart McCloskey 11. Jacob Stockdale 10. Jack Crowley 9. Craig Casey
1. David Kilcoyne 2. Rob Herring 3. Tom O’Toole 4: Iain Henderson 5. Joe McCarthy 6. Ryan Baird 7. Caelan Doris 8. Jack Conan
Replacements:16. Tom Stewart 17. Cian Healy 18. Tadhg Furlong 19. Tadhg Beirne 20. Cian Prendergast 21. Caolin Blade 22. Ciaran Frawley 23. Calvin Nash
ITALY : 15 Tommaso ALLAN 14 Paolo ODOGWU 13 Juan Ignacio BREX 12 Tommaso MENONCELLO 11 Montanna IOANE 10 Paolo GARBISI 9 Stephen VARNEY
1 Danilo FISCHETTI 2 Giacomo NICOTERA 3 Marco RICCIONI 4 Dino LAMB 5 Federico RUZZA (c) 6...
2023-08-0420 minThe RevOps ReviewAutomation Across The Customer Journey with Jeff Ignacio and Jonny Fianu (Comply Advantage)Our host Jeff Ignacio sits down with the Director of RevOps and Business Development at Comply Advantage to tackle what Automation looks like across the customer journey From defining processes, to selecting the tools we cover it all.
2023-08-0423 minThe RevOps ReviewEfficient Data Teams in RevOps with Jeff Ignacio and Navin Persaud (Vp RevOps, 1Password)Our host Jeff Ignacio sits down with the VP RevOps of 1Password, Navin Persaud to discuss what a highly functional data team means. They discussed the 3 stages of a successful data team and how this builds the field on which the game is played. The rules and laws of the game and how data dictates the play by play. Check out The RevOps Journal for more: https://www.cognism.com/the-revops-guide.
2023-07-2821 minThe RevOps ReviewAn Individual Contributors Approach to Dealing with Business Partners with Jeff Ignacio and Gio TorresOur host Jeff Ignacio sits down with Revenue Operator Gio Torres to understand the best way to deal with internal stakeholders. The tactical elements to do this, with an emphasis on project management.
2023-07-2121 minThe RevOps ReviewTurning Data into Insights with Jeff Ignacio and Andy Mowat (CEO & Founder Gated)Our host Jeff Ignacio sits down with the CEO & Founder of Gated Andy Mowat to tackle the issue of turning data into insights. The tactical elements to do this. And we even touched on Andy's journey into entrepreneurship. Check out The RevOps Journal for more: https://www.cognism.com/the-revops-guide.
2023-07-1438 minThe RevOps ReviewUnearthing Relevant Data for your Business with Jeff Ignacio and Sid Kumar (SVP RevOps Hubspot)Our host Jeff Ignacio sits down with the SVP RevOps of Hubspot Sid Kumar to tackle what Relevant Data really means for you business. From defining business needs through to mining and refracting the correct data and the impact this has on Revenue. Check out The RevOps Journal for more: https://www.cognism.com/the-revops-guide.
2023-07-0320 min
The Revenue LoungeAligning Cross-Functional Teams to Deliver Excellent Customer Experience ft. Jeff IgnacioWelcome to Season 1 Episode 12 of The Revenue Lounge Podcast by Nektar.ai - A series of interviews with top Revenue Operations leaders on what drives the function and what keeps them going! Episode Host - Abhijeet Vijayvergiya https://www.linkedin.com/in/abhijeet-vijayvergiya-2571056/ Episode Guest - Jeff Ignacio https://www.linkedin.com/in/jeffbethechange/ Podcast Details: Podcast page - https://bit.ly/3u9I1eV Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3 Google Podcasts - https://podcasts.google.com/u/0...
2022-11-3042 min
Operations with Sean LaneThe Journey from Operator to Advisor with Forethought's Jeff IgnacioOur guest this week has a day job, but in this episode, we’re not actually talking about that day job. We’re going deep on something else: advising. Our guest, and the perfect person for this topic, is Jeff Ignacio, Head of Marketing and Sales Operations at Forethought.Today you'll learn about how he has leveraged his operations experience at companies like Google, Patient Pop, AWS, and Upkeep to build an impressive list of advising engagements. In our conversation, we talk about the content flywheel he built that led to his advising opportunities, the...
2022-11-1818 min
The Flow Show with Jeff GrossJose Ignacio Barbero / Professional Poker Player / EntrepreneurFollow Jose on social media: https://twitter.com/nacho_barbero https://www.instagram.com/nach__b https://pokerdb.thehendonmob.com/play...
2022-10-071h 00
1UP Revenue Podcast#80 | How to RevOps with Jeff Ignacio | AWS | Google | AccentureMeet Jeff Ignacio, a respected Revenue Operations Leader in the early-staged SaaS space.
Highly strategic and analytical, Jeff started off his career early on as a Business Analyst at Accenture.
Worked his way up the ranks including Google and AWS. Currently servicing as the Head of Sales Operations at Forethought, he is an advisor for Scratchpad, Sonar, Everstage, Sonar and Webstacks.
He is the host of The Revenue Architect Podcast and creator of the RevOps four pillars known as “PEAS” (Process, Enablement, Advisory, Systems).
Key Takeaways:
- [ ] What is RevOps?
- [ ] Why is RevOps important?
- [ ] How to RevOps?
Bonus:
The...
2022-09-2329 min
Harpin' On Rugby168 : #LEIvBEN previewLEINSTER : 15. Jimmy O’Brien 14. Jordan Larmour 13. Garry Ringrose > CAPTAIN 12. Robbie Henshaw 11. Dave Kearney 10. Ciarán Frawley 9. Luke McGrath
1. Andrew Porter 2. Dan Sheehan 3. Michael Ala’alatoa 4. Jason Jenkins 5. James Ryan 6. Ryan Baird 7. Josh van der Flier 8. Caelan Doris
16. Rónan Kelleher 17. Ed Byrne 18. Cian Healy 19. Ross Molony 20. Will Connors 21. Cormac Foley 22. Ross Byrne 23. Charlie Ngatai.
Benetton : 15 Ignacio Mendy 14 Mattia Bellini 13 Joaquin Riera 12 Marco Zanon 11 Onisi Ratave 10 Giacomo Da Re 9 Sam Hidalgo-Clyne
1 Ivan Nemer 2 Giacomo Nicotera 3 Simone Ferrari 4 Niccolò Cannone 5 Scott Scrafton 6 Giovanni Pettinelli 7 Michele Lamaro (c) 8 Toa Halafihi
BENCH: 16 G...
2022-09-2213 min
Greater BostonPresenting: Newts!Newts is created by Ian Coss and Sam Jay Gold. The Story Editor is Jonathan Mitchell and the Executive Producers are Jocelyn Gonzales and Jonathan Mitchell.Episode 1 featured:
Chris Barron as Captain Van Toch
Lindsay Nicole Chambers as the Narrator
and Joseph Medieros as Mr. Bondy
Additional roles were performed by Sarah Naughton, Juan Ignacio Sanguinetti, Alok Patel, Jon-Michael Reese, Putu Rekayasa,The music was composed and performed by Ian Coss, with Bill Carbone on the drums. Sid Iyer, Lenny Fiannaca, Sam Lapine and Varun Sasisekharan of the Tufts Beelzebubs laid d...
2022-06-0726 min
SaasHoles "Rev Ops with an edge"Jeff Ignacio RevOps Rehab Community True PractitionersRevOps wiz Jeff Ignacio stopped by the SaasHoles Kevin Gaither, Jamie Carney and Pete Jansons to talk RevOps Shop.
Jeff Ignacio, a RevOps leader running the RevOps Rehab community for true practitioners. Jeff is an experienced RevOps leader who is passionate about driving revenue excellence working with sales, marketing, and customer success leaders. He’s a results driven RevOps leader who believes in:
A high sense of urgency to define and enable sales processes
Stabilize and scale systems to work for you and not against you
Collaborative, Team player (we may not always agree but we wi...
2022-02-2442 min
Metrics that Measure UpRevOps as the Revenue Architect - with Jeff Ignacio, The Revenue Architect PodcastRevenue Operations is positioned to be the revenue architect across the customer journey. That is a bold statement and the perspective of one of the leading revenue operations thought leaders, Jeff Ignacio.Revenue Operations hit an "inflection point" in 2021. Jeff believes the rapid growth of B2B SaaS companies has highlighted the incongruency that customers are experiencing due to the "drops" in internal hand-offs between marketing, sales, and customer success.Jeff believes Revenue Operations should act like Product Management. RevOps customers are the marketing, sales, and customer success resources who need the right data, at the...
2021-07-1432 min
The Data Heroes Podcast (powered by RingLead)Jeff Ignacio, Head of Revenue & Growth Operations, Upkeep"It all comes from strategy and that strategy is informed with data," is Jeff’s mantra when it comes to targeting ideal accounts and businesses in the market. In this episode of The Data Heroes Podcast, Jeff Ignacio, Head of Revenue and Growth Operations at UpKeep talks about RevOps, and the successful alignment of strategy and execution to dominate the maintenance market."We started to take a look at the existing customer base for patterns". To expand and refine their customer base, Jeff and his RevOps team began analysing existing data sets to determine more ideal accounts to...
2021-07-0736 min
Revenue LeadersThe Science of Selling, with Jeff IgnacioTechnology has changed the way sellers interact with buyers. Sales structures have changed to allow sellers to only focus on certain stages of the sales process, helping sellers to really target specific parts of the pipeline. However, some reports suggest that sellers are spending less than 40% of their time actually selling. So how do you meet your sales objectives in a world where sales is becoming more complex? This week, Luigi is joined by Jeff Ignacio, Head of Revenue Operations at fast growing tech company UpKeep. Jeff shares his story in sales and how...
2021-06-1031 min
Marketing Ops ConfessionsUsing Customer Perspective to Align Ops Teams and Set KPIs (ft. Jeff Ignacio)In this episode, we talk with Jeff Ignacio, Head of Revenue and Growth Operations, at Upkeep, about how CMOs should measure their marketing ops teams and why it is essential to think about the business problem before tools or tech. Listen to Jeff's advice on marketing ops measurement and much more.
2021-05-1358 min
Sales Tech PodcastNuances in Revenue Operations and Sales Tech with UpKeep’s Jeff IgnacioNuances in Revenue Operations and Sales Tech with UpKeep’s Jeff Ignacio Episode Summary: Welcome to Sales Tech, the show that talks about sales technology, what’s working, what’s not, and where the industry is going. In this episode, Jeff Ignacio joins the show to discuss his background in Revenue Operations and trends he’s noticed in the sales tech industry. Jeff is the Head of Revenue and Growth Operations at UpKeep, the number one mobile-first computerized maintenance management system (CMMS) on the market. In his role, Jeff focuses primarily on aligning go-to-market strategy and work...
2021-04-1923 min
MetaconscienciaT1 E11: ¿Qué país heredamos a nuestros hijos?En esta oportunidad tuvimos una conversación larga y tendida con el buen Jeff Leuridan sobre el país que estamos construyendo y que heredaremos a nuestros hijos y nietos.
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2021-02-041h 51
The Revenue Insights PodcastScaling from $10m to $50m ARR with Jeff Ignacio of UpKeepJeff Ignacio, Head of Revenue and Growth Operations at UpKeep, jumped onto the Sales Operations Demystified podcast to share his diverse experience in sales operations and planning, how financial acumen can add value to sales strategies and significance of learning technical skills in sales ops.
2020-12-1724 min
Being PlanfulFrom FP&A to RevOps | Jeff IgnacioOn this episode, Jeff Ignacio, Sales Operations Lead, West, Amazon Web Services (formerly Head of Revenue and Growth Operations at Upkeep), takes us on a journey through his exciting career path. Tune in to find out about how his career as financial analyst lead him to Sales & Revenue Operations, and all the tips and tricks he learned along the way.
2020-12-0934 min
Next Level LeadershipJeff Ignacio: Four Pillars of Building Great Process, Four Principles of Rocket GrowthJeff and I worked together for a short time at PatientPop, and I was so impressed with him that I asked him to come on and talk about how we can work better with Sales Ops to make our teams more successful.Episode transcriptNext Level Mastermind Group
2020-10-1621 min
Customer ConversationsGoing Beyond Your Early Adopters with UpKeep’s Jeff IgnacioJeff Ignacio is the Head of Revenue and Growth Operations at UpKeep, managing the Go To Market Systems and Enablement teams. Prior to working at UpKeep Jeff spanned a variety of roles at both large tech firms such as Accenture, Intel, Google, and high growth ventures such as Vizier (viz-ier) and PatientPop. In this episode of the Customer Conversations podcast, Sean and Jeff cover
The difference between product fit vs. go to market fit
Expanding from early adopters and engaging the early majority
Monitoring a customers risk profile
Defining and managing a post-sales cycle
Resources:
...
2020-09-0124 min
The Global Exhibitor PodcastIggy Rosenberg of LightswitchIgnacio Rosenberg (known as “Iggy” to his friends and clients) is a well-known lighting and visual designer who works for a distinctive global agency called Lightswitch. Iggy grew-up in Buenos Aires, Argentina, but is now based in Chicago. He has spent more than 20 years designing and implementing large touring shows around the world for top rock groups such as Def Leppard, The Rolling Stones, Janet Jackson, Shakira, and many more! Iggy is a really neat guy – extremely brilliant as a designer, articulate, sophisticated, but really down to earth! He spends time working with people that most of us wil...
2018-04-3026 min
musicanachomolina's PodcastMG 01 eclectic IReuniendo el jazz, R&B, Hip-Hop, Nu-soul y la electronica
MG 01 Eclectic I
No Problem-United Future Organization
Big City Lover-DJ Krush
Alive! - Skindo Le Le
Tell Me-Taxi
Plenty-Guru
Handsome Boy Modelling School Featuring Roisin Of Moloko & J-Live
your revolutin-DJ Vadim Featuring Sarah Jones
Linn Linn & Freddie
Too High-Yesterday's New Quintet
The Audience-Herbert
How I Do-DJ Jazzy Jeff Feat Shawn Stockman
One More Time-Peven Everett
The Pav Tav-Earball
Whole-Max Fresh
Biscuits-Nitin Sawhney
2009-01-201h 04