Shows
CMO ConfidentialEvan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About MarketingA CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi formerly CPO of Ancestry and Box, Google's Head of Leadership Development, and a Saturday Night Live Page. Evan discusses why HR has become a much tougher position over the last 5 years, AI's negative impact on leadership development, and the similarities between marketing and HR. Key topics include: his belief that every function should have a dedicated people partner; why "the burden of proof" is often higher for marketers; why he always interviews for "learning agility;" and why "doing the job you are hired for is better for...
2025-11-2540 min
CMO ConfidentialAI Is Smashing the Marketing Funnel & It Might Crush CMO's in the Process | Mike Walrath | YextA CMO Confidential Interview with Mike Walrath, Chairman and CEO of Yext, Inc., formerly CEO of Right Media, and SVP at Yahoo! Mike discusses what he believes is the collapse of the marketing funnel, the need to understand how AI consumes data while judgement stays with consumers, and how an "influence marketing" mindset is emerging. Key topics include: why CMOs will need to be both great brand strategists as well as scientists, the need to constantly distribute information and "tend it like a garden," and why Reddit is great for training AI, but not as important in building brand...
2025-11-0645 min
CMO ConfidentialDissecting Compensation A Primer on Understanding, Negotiating and Managing Pay | Richard SandersonA CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard starts with the basics of salary, bonus and equity and branches out to compensation mix, the various types of equity, negotiating best practices, and the "other" elements of an offer. Key topics include: why the devil is in the details; when and how to discuss compensation; the difference between dumb luck and bad luck; and why everyone should do a "multi-year cash flow analysis." Tune in to hear why you should always read the proxy statement and the importance of being...
2025-10-0826 minCMO ConfidentialThe Fine Art of Reducing Marketing Expense in an AI World | Dwight Hutchins |Boston Consulting GroupA CMO Confidential Interview with Dwight Hutchins, Senior Managing Director of Boston Consulting Group (BCG) and a Northwestern Adjunct Professor, previously Managing Director at Accenture focused on Consumer Products, Health Care and Public Service. Dwight shares his thinking on why marketers should be prepared to reduce expenses and shift resources into a re-imagined future versus incrementally evolving spend and structure. Key topics include: his belief that the complexity of marketing has resulted in many instances of wasted spending; the importance of "unaided first brand response;" why it's important to be "ahead of the expense reduction game;" and how to...
2025-09-3037 minCMO ConfidentialThe Top Mistakes CMO's Make During the Interview Process | Kate Bullis & David Wiser | ZRG PartnersA CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience into a pre-game, game time, and post game look at the errors candidates make during the recruiting process. Key topics include: why thorough preparation includes self awareness, a "shopping list" and pattern recognition; how "playbooking," talking too much, and disengagement can doom your interview; and best practices for turning down an offer, handling a disappointment, negotiating an offer, and accepting the opportunity. Tune in to hear why you should never turn...
2025-09-2344 minCMO ConfidentialShiv Singh | CEO Savvy Matters | Why Cannes Can't - Things That Aren't Covered at the Big SoireeA CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, former CMO of Lending Tree and author of AI For Dummies and The 5 Marketing Truths You Won't See at Cannes. Shiv shares why he believes AI is killing marketing jobs, how the CMO Role is breaking down due to overlap with other functions, and how "Big Tech is running marketing." Key topics include: how walled gardens make the job harder; why the optics of Cannes are terrible; and the reason marketers should work to fully understand technology. Tune in to hear how AI is making us less intelligent...
2025-09-1639 minCMO ConfidentialScott Lindquist | What Your CFO Wants To Tell You, But Won'tCMO Confidential — “What Your CFO Wants to Tell You (But Won’t)” with CNA CFO Scott LindquistWhat does a great CFO really think about marketing? Mike Linton sits down with Scott Lindquist—CFO of CNA Financial and former long-time CFO of Farmers—to decode the finance side of brand building, performance spend, and the politics of the boardroom. They cover how CMOs should onboard a new CFO, why “marketing math” wins over skeptics, mistakes to avoid in board presentations, and how insurers used bold brand bets to become category killers.What you’ll...
2025-09-0234 min
CMO ConfidentialAuren Hoffman | Why Vendor Management Is A Skill You Need to Master Now | Chairman SafeGraph, Former LiveRamp CEOA CMO Confidential Interview with Auren Hoffman, CEO of SafeGraph, formerly co-founder and CEO of LiveRamp. Auren discusses his belief that vendor management is the most critical skill for the future and why most companies should "rent" a high caliber pool of talent instead of hiring individual executives. Key topics include: thoughts on improving your vendor management skill (with outside law firms as an example); the concept of "scaffolding" developing talent; why he believes procurement is a "negative value" function; and why he would short consulting firm Booz Allen. Tune in to hear why he thinks private equity has...
2025-08-0534 min
CMO ConfidentialDan Salkey | Small World | Merging Marketing & Entertainment - Is It Right For Your Business?A CMO Confidential Interview with Dan Salkey, Co-Founder & Strategy Partner at Small World, an agency designed to create "entertainment first" brands. Dan discusses the concept of "Entertain or Die," the difference between "owning" and "renting" eyeballs, and why his focus is on "saves, likes, and shares." Key topics include: the fact that attention is earned; the difference between entertaining and selling; why many tech brands forget to entertain; and how to measure "attentive cost" versus cost per impression. Tune in to hear case studies on Liquid Death and Duolingo and why Net Scout produced a Werner Herzog film.
2025-07-1530 minCMO ConfidentialNancie McDonnell Ruder | CEO, Noetic Consulting | You're Brought In to Fix the Brand - Now What?Nancie discusses her "brand fix" classifications of refine, purposefully manage, and transform, how to get started with data even when money and time are tight, some "Taylor Swift" approaches to brand work, and the difference between mission and brand. Key topics include: how to get the organization in harmony; why "The Big Reveal" is usually the wrong way to go; and her belief that both Sephora and Apple are losing brand steam. Tune in to hear case studies on Georgetown, The Mayo Clinic, and Samsung and a humorous story about a heart attack.You...
2025-06-2436 minCMO ConfidentialDr. Joel Shapiro | Northwestern | The Grocery Prediction Case - It's Not Just About the DataA CMO Confidential Interview with Dr. Joel Shapiro, Managerial Economics & Decision Sciences Professor at the Kellogg School of Management at Northwestern, formerly Varicent Chief Analytics Officer. Joel discusses the difference between Data Science and Data Leadership, how many "little, better decisions" aggregate into something meaningful, and why everyone should remember that "data doesn't make decisions." Key topics include: understanding asymmetric risk, how intangibles scuttled a profitable data driven opportunity; why you should never say "because the model says so;" and the need to set error expectations to build trust. Tune in to hear about his research on planning for...
2025-05-2035 minCMO ConfidentialAndrew Medvedev | A Perspective on Business Schools - The Race to Keep Up With the MarketplaceA CMO Confidential Interview with Andrew Medvedev, Dean of the Weatherhead School of Management at @case Western Reserve University, former Managing Director and portfolio manager at Morgan Stanley. Andrew discusses why he left Wall Street for the opportunity to reimagine Weatherhead, why schools should reassess traditional industrial economy approaches to education, and his vision of building a "problem solving institution" which trains students on "how to get things done." Key topics include: the importance of relational skills and the ability to understand context; how his team measures leadership competencies; why nothing beats "reps at life;" and tips for selecting th...
2025-05-0634 minCMO ConfidentialMcKinsey & A.N.A | Marketing: The Battle Between Believers & Non Believers | Part 1This week's holiday episode revisits one of our most popular shows from the past year where leaders from @McKinsey and @ANAmarketers discuss the continued divide between marketing believers and non-believers.A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many...
2024-12-2425 minCMO ConfidentialHow to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO ConfidentialIn a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership.Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidential Podcast, we bring together industry leaders Jeff Lowe, Chief Commercial Officer at Smart Technologies, Roula Nassar, Chief Financial Officer at Smart Technologies, and Rob Whitney, VP of Marketing Innovation at Univar Solutions. Key topics include understanding the...
2024-08-0636 min
Beekeeping Today PodcastObservation Hives with Frank LintonIn this engaging episode, Jeff and Becky welcome Frank Linton, a seasoned beekeeper and author with a deep passion for observation hives. Frank shares his unique journey into beekeeping, sparked by his grandfather's influence and reignited years later with his first observation hive. Listeners will be captivated by Frank's enthusiasm and extensive knowledge as he discusses the intricacies and benefits of keeping observation hives. Frank explains the appeal of observation hives, highlighting their educational value and the fascinating insights they offer into bee behavior. He contrasts temporary observation hives often seen at fairs and markets with permanent...
2024-07-2251 minCMO ConfidentialWhat Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO ConfidentialA CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of faith; tips for presenting to boards, why he viewed himself as the "Chief Fun Officer;" and why he believes brands matter. Tune in to hear a great discussion on how to evaluate marketing investment through a cost of capital exercise.
2024-06-1131 minCMO ConfidentialSally Henderson: What CMO's Talk About Behind Closed Doors - Part 2Title: "Leadership in Turbulent Times: Sally Henderson Talks Stability, Structure, and the Myth of Imposter Syndrome"Description:In this enlightening episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with Sally Henderson, the renowned High Stakes Leadership Mentor who has coached over 5000 executives. Broadcasting from across the pond, Sally shares invaluable insights on the executive quest for stability and control, the critical need for space and time for teams to define their presence, and strategies to stay poised when business challenges arise. Delve into discussions on the metaphorical description of the color green for inconsistent expectations, the...
2024-02-1337 min
CMO ConfidentialJeff Severts: What's Wrong with Interviewing, Hiring & Compensation and What to Do About itA CMO Confidential interview with Jeff Severts, Deadly Memos author and former Chief Marketing Officer of Ulta, FTD, and Best Buy Europe. Jeff discusses why companies find it hard to do the right thing even with great intentions, why the focus on "objective measures" helps make performance reviews ineffective, and why you should think like a sports general manager. We also discuss rethinking recruiting and interviewing - including comparing resumes for Abraham Lincoln and Richard Nixon, why it's a mistake to make your team think they are "amazing," Listen in to hear how challenging it would be to rate your mo...
2023-12-0532 min
CMO ConfidentialJeff Culliton: How To Run An RFP Without Crushing Your Agencys SoulEpisode 5 - In this Episode, Mike and Jeff Culliton, President of Adcom talk about the best and worst ways to run an RFP so that the agencies pitching your business all have a fair shot at success.
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2023-02-0928 min
CMO ConfidentialJeff Serverts: Is The CMO Species Headed For Extinction?Episode 4 - A CMO Confidential Interview with Jeff Severts, the former Chief Marketing Officer of Ulta, Best Buy Europe, and FTD. Jeff discusses the growing complexity of the job and why he thinks it may become extinct in the not too distant future. We also talk about some of the ways marketers can manage the growing complexity of the job.
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2023-02-0830 min
Can You Survive This Podcast?Louise LintonLouise Linton is a screenwriter, director, producer, actress, and philanthropist. She plays a serial killer in her film “Me You Madness,” a comedy which she wrote, directed and starred in. She recently completed filming on her latest role in the psychological thriller, "Out of Hand" in which she stars opposite Billy Baldwin. She is married to Steven Mnuchin, the former United States Secretary of the Treasury.
In this episode we talk about the Loch Ness monster, American Psycho, growing up overseas, appreciation of violent movies, cannibals, guns, and a survival scenario.
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2021-12-071h 30
Improvised Apocalypse26. Harvest Festival RegretsRev and Wolfe root around in some of Wolfe's memories.
2020-05-3157 minImprovised Apocalypse25. Kelsey Rosen is the Leader of the Gear HeadsThis is what it's all been building towards.
2020-05-2553 minImprovised Apocalypse24. Patrick Balogh Is Rev's Father And I Guess A GhostRev's family reunion takes a brief detour to Purgatory or something.
2020-05-1855 minImprovised Apocalypse23. Jeremy Mason is a Conceited Hedonist.Rev's cousin Terry enjoys the finer things.
2020-05-0757 minImprovised Apocalypse22. Kelsey Rosen is Aunt Sandy CrispWolfe and Rev track down Rev's Aunt Sandy near the reunion.
2020-04-2947 min2020-04-2350 minImprovised Apocalypse20. Road to Crisp CampRev and Wolfe start their trip to the Crisp Family Reunion.
2020-04-1454 min2020-04-1243 min2020-01-2152 min2020-01-1449 minImprovised ApocalypseLucian Green and Sam are Toilet BoysSorry for the break. We're back now. Here are some sweet boys who really know how to bring the content!
2019-12-2135 min2019-12-0642 minImprovised ApocalypsePatrick Balogh is a Car GuyWe discover that Jeff and Wolfe have sociopathic urges. Patrick remains a little angel.
2019-11-2953 minImprovised ApocalypseKelsey Rosen is a Displaced ArtisanIt's like a real podcast now. Tags: coconut baby, milf, poetry
2019-11-231h 102019-11-1732 min2019-11-0842 min2019-11-0144 min2019-10-2544 minImprovised ApocalypseBetween Us and the Diesel FreaksIs there any merit to pageantry? What about stockpiled propane?
2019-10-1831 min2019-10-1038 minImprovised ApocalypseLucian Green is a Home Depot EmployeeEver wonder why all printers stop working after a very short time? It is because of Printer Spiders.
2019-10-0342 minImprovised ApocalypseInstant Messenger of the GodsJeff and Wolfe do some exposition. It get's political.
2019-09-1733 minImprovised ApocalypseLucian Green is a Nuclear Fallout BoyWe find out that we are bad at reference humor.
2019-09-0544 min
2019-09-0302 minImprovised ApocalypseLucian Green is a motivational speakerSometimes it's hard to get motivated. Lucian can help.
2019-08-2834 min2019-08-2845 minImprovised ApocalypseMax Adams and Rebekah LintonA diner sponsored by Cliff Bar would be a Bad Place To Eat. Rebekah thinks that Mantis and Manta Rays are the same thing. Max is worried about his lady doctor. Jeff is sexist.
2019-08-2841 minGold BonesEp. 52: Bedtime StoriesEveryone is here for the final episode of Gold Bones! Sam, Lucian, Mallory, Andrew, and Jeff!
2019-05-0234 minGold BonesEp. 51: MacrobiomesAndrew and Jeff talk about hospitals. Basically just hospital stuff this week.
2019-04-2526 minGold BonesEp. 50: A Vision of CheeseMallory tricks Andrew and Jeff over and over again. When will those chode burglers learn?
2019-04-1829 minGold BonesEp. 49: Personal TimeMallory, Andrew, and Jeff get pretty blue in this one and Wolfe makes up a love language.
2019-04-1125 min2019-04-0822 min2019-03-2926 minGold BonesEp. 46: Ground BeesAndrew and Jeff are buddies working through a difficult time in their relationship. Jeff is a bad listener.
2019-03-2126 minGold BonesEp. 45: Whittler's First RuleAndrew and Jeff do one about whittling and the occupational hazards of whittling.
2019-03-1422 minGold BonesEp. 44: Diamond Heist?Mallory, Andrew, and Jeff improvise about what it's like to be part of the 1%
2019-03-0820 min2019-03-0127 minGold BonesEp. 42: Wolfe in Sheep's ClothingMallory, Andrew, and Jeff improvise once again on that oldest of archetypal myths: Babe: Pig in the City.
2019-02-2131 minGold BonesEp. 41: The Red ZoneAndrew and Jeff discover some sexy crows in their collective imagination.
2019-02-1430 min2019-02-0926 minGold BonesEp. 39: Brandon, Crandon, and FrandonMallory, Andrew, and Jeff improvise mostly about Qdoba and the financial officers thereof.
2019-01-3140 minGold BonesEp. 38: What is a Grandpa?Lucian, Andrew and Jeff go on an imaginative journey in search of Meaning and what they find there is predatory birds.
2019-01-2428 minGold BonesEp. 37: Dyslexia Support GroupAndrew and Jeff do NOT make fun of the dyslexic this week, and even if they did, Jeff actually is dyslexic in real life so he would just be making light of his own experiences which you can't really get mad at him for.
2019-01-1827 minGold BonesEp. 36: A Puddle of InfidelityAndrew and Jeff deal with trust as the foundation of any heathy relationship.
2019-01-1029 min2019-01-0322 min2018-12-2938 minGold BonesEp. 33: Six Billion Flags Over TexasMallory, Andrew, and Jeff tell another story from the Spacebar. Mallory probably would have tied it all together beautifully but, Jeff talks over her ideas as usual and the plot just kinda peters out.
2018-12-2134 minGold BonesEp. 32: The SpacebarJeff and Andrew were all on their own a few weeks ago and decided to record a story from a little dive bar tucked away in a minor spiral arm of the Milky Way Galaxy known as the Orion Spur.
2018-12-1330 min2018-12-0829 minGold BonesEp. 30: Sacred CowsAndrew and Jeff talk a lot about Christianity but with cows added to the mix.
2018-11-3032 minGold BonesEp. 29: Sad, Corporate ChristmasLucian, Andrew, and Jeff tell a story about scarcity and the sacrifices it necessitates around the North Pole.
2018-11-2231 minGold BonesEp. 28: A Study in HashbrownsMallory, Andrew, and Jeff perform an improvised murder mystery with very little murder and even less mystery. Then they do another one about kombucha and those who produce it and those who consume it.
2018-11-181h 45Gold BonesEp. 27: Haley Joel OsmentLucian, Mallory, Andrew, and Jeff perform a Bat about lost treasure and calling your teacher mom.
2018-11-0952 minGold BonesEp. 26: Floppy TalkThis week, after losing one recording session to faulty technology, Mallory, Andrew, and Jeff just kinda chat about their childhoods for awhile. It's kind of a weird one. I hope you like it.
2018-11-0233 minGold BonesEp. 25: The Shortbread StranglerMallory, Sam, Andrew, and Jeff perform a Bat about spooky real estate investments, what it might be like to meet Adam Sandler, and the relative merits of different melons. Then Sam leaves without a word. The remaining crew does another Bat and then talks about Andrew Jackson for probably definitely way too long.
2018-10-261h 19Gold BonesEp. 24: Goal Oriented Babies and Gross French RatsIt's another double header this week! Mallory, Sam, Andrew, and Jeff explore themes of love, babytheft, and Moses. Then they move on to french rats and it gets a little gross.
2018-10-1855 minGold BonesEp. 23: Zeus vs. DennyMallory, Lucian, Andrew, and Jeff take a deep dive into The Sixth Grade.
2018-10-1221 minGold BonesEp. 22: Whole Grain SurgeryLucian, Andrew, and Jeff find themselves on the bleeding edge of nutritional "science"
2018-10-0432 min2018-09-2821 minGold BonesEp. 20: Take a Panini, Leave a PaniniSam, Andrew, and Jeff perform a Bat dealing with class warfare.
2018-09-2027 minGold BonesEp. 19: MeemersMallory, Andrew, and Jeff perform a Bat for you. This week they start off with a warmup extrapolation leading to roly polies. The Bat touches on themes important to us all; themes like: memory crystals, bizarrely misogynistic reinterpretations of the fall of Adam and Eve, skiing.
2018-09-1332 minGold BonesEp. 18: 350,000,000 PigsSam, Lucian, Andrew, and Jeff perform a Bat that deals with pigs and the value of knowledge.
2018-09-0831 minGold BonesEp. 17: A Commentary On TrunksMallory, Lucian, Andrew, and Jeff describe a high school badass. Mallory paints a lewd painting. Canada Kid is sensitive about his origins.
2018-08-3023 minGold BonesEp. 16: No More DadsMallory, Lucian, Andrew, and Jeff perform a Bat about a sweet rock'n'roll band! Tune in this week to hear how some misfit teens overcome their differences and learn a few lessons along the way.
2018-08-2325 min2018-08-1731 minGold BonesEp. 14: Weird Alchemy and Heaven HeightsJeff and Andrew perform two Bats. First a trip to jail. Next, those pearly whites, AKA Heaven and the metro-Heaven area.
2018-08-0357 minGold BonesEp. 13: Risky PlayLucian, Andrew, and Jeff will wow you with an adrenaline fueled story of a teacher with an unorthodox pedagogy.
2018-07-2626 minGold BonesEp. 12: Adults in EgyptMallory, Lucian, Andrew, and Jeff start with a warm-up Extrapolation of a high stakes proposal Then a Bat that takes us on a journey to the near east. This weeks episode is about what it really means to be an adult.
2018-07-1934 minGold BonesEp. 11: Corn and Only CornSam, Andrew, and Jeff present an hour long extravaganza! From a pants version of Dorian Gray to the brutal realities of the Great War, these boys hit all the hot topics from today's headlines.
2018-07-1355 minGold BonesEp. 10: Brian HammurabiLucian, Andrew, and Jeff start off with an extrapolation in which a sheep is injured. Jeff and Andrew continue on to detail one man's circuitous path to woo his english teacher.
2018-07-0828 minGold BonesEp. 9: The Big GameMallory, Andrew, and Jeff talk about the different games you can play and how you can always win any of them by just catching the snitch.
2018-06-2821 min2018-06-2120 minGold BonesEp. 7: New Horse InducteeMallory, Lucian, Jeff, and Andrew recount the tragic salvation of a sweet little racehorse named Hunter Gatherer.
2018-06-1520 minGold BonesEp. 6: Invisible GrandmaJeff, Chad, and Andrew find out about a good way to get through high school.
2018-06-0717 minGold BonesEp. 5: Gravel Pits and ArsonistsAndrew and Jeff talk about the difficulties of navigating the job market.
2018-06-0116 minGold BonesEp. 4: Ants in the MachineAndrew, Jeff, Mallory, and Max learn about proper succulent care.
2018-05-2521 min2018-05-1822 min2018-05-1729 min2018-05-1721 min