Shows
CMO ConfidentialAuren Hoffman | Why Vendor Management Is A Skill You Need to Master Now | Chairman SafeGraph, Former LiveRamp CEOA CMO Confidential Interview with Auren Hoffman, CEO of SafeGraph, formerly co-founder and CEO of LiveRamp. Auren discusses his belief that vendor management is the most critical skill for the future and why most companies should "rent" a high caliber pool of talent instead of hiring individual executives. Key topics include: thoughts on improving your vendor management skill (with outside law firms as an example); the concept of "scaffolding" developing talent; why he believes procurement is a "negative value" function; and why he would short consulting firm Booz Allen. Tune in to hear why he thinks private equity has...2025-08-0534 min
CMO ConfidentialDan Salkey | Small World | Merging Marketing & Entertainment - Is It Right For Your Business?A CMO Confidential Interview with Dan Salkey, Co-Founder & Strategy Partner at Small World, an agency designed to create "entertainment first" brands. Dan discusses the concept of "Entertain or Die," the difference between "owning" and "renting" eyeballs, and why his focus is on "saves, likes, and shares." Key topics include: the fact that attention is earned; the difference between entertaining and selling; why many tech brands forget to entertain; and how to measure "attentive cost" versus cost per impression. Tune in to hear case studies on Liquid Death and Duolingo and why Net Scout produced a Werner Herzog film.2025-07-1530 min
CMO ConfidentialNancie McDonnell Ruder | CEO, Noetic Consulting | You're Brought In to Fix the Brand - Now What?Nancie discusses her "brand fix" classifications of refine, purposefully manage, and transform, how to get started with data even when money and time are tight, some "Taylor Swift" approaches to brand work, and the difference between mission and brand. Key topics include: how to get the organization in harmony; why "The Big Reveal" is usually the wrong way to go; and her belief that both Sephora and Apple are losing brand steam. Tune in to hear case studies on Georgetown, The Mayo Clinic, and Samsung and a humorous story about a heart attack.You...2025-06-2436 minCMO ConfidentialDr. Joel Shapiro | Northwestern | The Grocery Prediction Case - It's Not Just About the DataA CMO Confidential Interview with Dr. Joel Shapiro, Managerial Economics & Decision Sciences Professor at the Kellogg School of Management at Northwestern, formerly Varicent Chief Analytics Officer. Joel discusses the difference between Data Science and Data Leadership, how many "little, better decisions" aggregate into something meaningful, and why everyone should remember that "data doesn't make decisions." Key topics include: understanding asymmetric risk, how intangibles scuttled a profitable data driven opportunity; why you should never say "because the model says so;" and the need to set error expectations to build trust. Tune in to hear about his research on planning for...2025-05-2035 minCMO ConfidentialAndrew Medvedev | A Perspective on Business Schools - The Race to Keep Up With the MarketplaceA CMO Confidential Interview with Andrew Medvedev, Dean of the Weatherhead School of Management at @case Western Reserve University, former Managing Director and portfolio manager at Morgan Stanley. Andrew discusses why he left Wall Street for the opportunity to reimagine Weatherhead, why schools should reassess traditional industrial economy approaches to education, and his vision of building a "problem solving institution" which trains students on "how to get things done." Key topics include: the importance of relational skills and the ability to understand context; how his team measures leadership competencies; why nothing beats "reps at life;" and tips for selecting th...2025-05-0634 minCMO ConfidentialMcKinsey & A.N.A | Marketing: The Battle Between Believers & Non Believers | Part 1This week's holiday episode revisits one of our most popular shows from the past year where leaders from @McKinsey and @ANAmarketers discuss the continued divide between marketing believers and non-believers.A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many...2024-12-2425 minCMO ConfidentialHow to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO ConfidentialIn a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership.Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidential Podcast, we bring together industry leaders Jeff Lowe, Chief Commercial Officer at Smart Technologies, Roula Nassar, Chief Financial Officer at Smart Technologies, and Rob Whitney, VP of Marketing Innovation at Univar Solutions. Key topics include understanding the...2024-08-0636 min
Beekeeping Today PodcastObservation Hives with Frank LintonIn this engaging episode, Jeff and Becky welcome Frank Linton, a seasoned beekeeper and author with a deep passion for observation hives. Frank shares his unique journey into beekeeping, sparked by his grandfather's influence and reignited years later with his first observation hive. Listeners will be captivated by Frank's enthusiasm and extensive knowledge as he discusses the intricacies and benefits of keeping observation hives. Frank explains the appeal of observation hives, highlighting their educational value and the fascinating insights they offer into bee behavior. He contrasts temporary observation hives often seen at fairs and markets with permanent...2024-07-2251 minCMO ConfidentialMarketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg SilvermanA CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting company. Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they don't understand it. Key topics include: why marketers should meet with analysts and get close to their Investment Relations team; how getting your brand value understood is the best way to increase stock price; and his belief that many CFOs are "indirectly running marketing because...2024-06-2528 minCMO ConfidentialMust Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan KnowlesA CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 approaches to marketing - Product, Brand, CLTV, ABM, Employee, and Performance - all with the objective of profitable growth. Key topics include: why industry context and financial structures matter; the difference between business and creative impacts; and Jonathan's belief that "Every time CFO's hear creativity they think of...2024-06-1830 minCMO ConfidentialWhat Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO ConfidentialA CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of faith; tips for presenting to boards, why he viewed himself as the "Chief Fun Officer;" and why he believes brands matter. Tune in to hear a great discussion on how to evaluate marketing investment through a cost of capital exercise.2024-06-1131 minCMO ConfidentialAn Update From the the B2B Marketing Front Lines | Carilu DietrichCMO Confidential correspondent Carilu Deitrich, former CMO and hypergrowth advisor who helped take Atlassian public, joins us for the 4th time to talk about the ongoing challenge in the B2B space. Carilu discusses why business growth is slow for everything but AI and cybersecurity, and her belief that many players are fatigued after a long drive to improve efficiency during what she calls a "B2B Tech Recession." Key topics include: her obsession with sales; why "without a data strategy, you can't have an AI strategy;" and how aggressive companies are focused on growth and poaching talent. Tune...2024-06-0429 minCMO ConfidentialWhat Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night. Key topics include the impact of artificial intelligence on marketing strategies, the transformation of data and martech in a post-cookie world, and the evolving media landscape with platforms like TikTok and CTV. Babs also shares insights from his extensive career, including his work with IBM's Watson...2024-05-1437 minCMO ConfidentialSally Henderson: What CMO's Talk About Behind Closed Doors - Part 2Title: "Leadership in Turbulent Times: Sally Henderson Talks Stability, Structure, and the Myth of Imposter Syndrome"Description:In this enlightening episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with Sally Henderson, the renowned High Stakes Leadership Mentor who has coached over 5000 executives. Broadcasting from across the pond, Sally shares invaluable insights on the executive quest for stability and control, the critical need for space and time for teams to define their presence, and strategies to stay poised when business challenges arise. Delve into discussions on the metaphorical description of the color green for inconsistent expectations, the...2024-02-1337 min
CMO ConfidentialJeff Severts: What's Wrong with Interviewing, Hiring & Compensation and What to Do About itA CMO Confidential interview with Jeff Severts, Deadly Memos author and former Chief Marketing Officer of Ulta, FTD, and Best Buy Europe. Jeff discusses why companies find it hard to do the right thing even with great intentions, why the focus on "objective measures" helps make performance reviews ineffective, and why you should think like a sports general manager. We also discuss rethinking recruiting and interviewing - including comparing resumes for Abraham Lincoln and Richard Nixon, why it's a mistake to make your team think they are "amazing," Listen in to hear how challenging it would be to rate your mo...2023-12-0532 min
CMO ConfidentialAuren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the RevolutionA CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales. Key topics include why vendor management is one of the most important skills for the future, why "almost every company has way more people than...2023-10-3130 min
Self Realized, Shatter Your LimitsUnveiling The Truth About Self-Talk and AffirmationsEver wondered why the likes of Albert Einstein, Jeff Bezos, Oprah Winfrey, and Steve Jobs achieved such astonishing success? What if I told you that the secret lies in the power of self-talk and affirmations? Join me, Linton Bergsen, as we unravel the transformative effects of positive affirmations and intuitive guidance. We delve into understanding the power within the self, and how to halt self-abuse and replace it with constructive self-dialogue. Ever heard of Paramahansa Yogananda? Steve Jobs certainly had, and his teachings held such value that Jobs had Yogananda's book Autobiography of a Yogi given to ev...2023-08-0224 min
CMO ConfidentialJeff Culliton: How To Run An RFP Without Crushing Your Agencys SoulEpisode 5 - In this Episode, Mike and Jeff Culliton, President of Adcom talk about the best and worst ways to run an RFP so that the agencies pitching your business all have a fair shot at success.
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CMO ConfidentialJeff Serverts: Is The CMO Species Headed For Extinction?Episode 4 - A CMO Confidential Interview with Jeff Severts, the former Chief Marketing Officer of Ulta, Best Buy Europe, and FTD. Jeff discusses the growing complexity of the job and why he thinks it may become extinct in the not too distant future. We also talk about some of the ways marketers can manage the growing complexity of the job.
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Can You Survive This Podcast?Louise LintonLouise Linton is a screenwriter, director, producer, actress, and philanthropist. She plays a serial killer in her film “Me You Madness,” a comedy which she wrote, directed and starred in. She recently completed filming on her latest role in the psychological thriller, "Out of Hand" in which she stars opposite Billy Baldwin. She is married to Steven Mnuchin, the former United States Secretary of the Treasury.
In this episode we talk about the Loch Ness monster, American Psycho, growing up overseas, appreciation of violent movies, cannibals, guns, and a survival scenario.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee...2021-12-071h 30
Improvised Apocalypse26. Harvest Festival RegretsRev and Wolfe root around in some of Wolfe's memories.2020-05-3157 minImprovised Apocalypse25. Kelsey Rosen is the Leader of the Gear HeadsThis is what it's all been building towards.2020-05-2553 minImprovised Apocalypse24. Patrick Balogh Is Rev's Father And I Guess A GhostRev's family reunion takes a brief detour to Purgatory or something.2020-05-1855 minImprovised Apocalypse23. Jeremy Mason is a Conceited Hedonist.Rev's cousin Terry enjoys the finer things.2020-05-0757 minImprovised Apocalypse22. Kelsey Rosen is Aunt Sandy CrispWolfe and Rev track down Rev's Aunt Sandy near the reunion.2020-04-2947 minImprovised Apocalypse21. Lunch BreakRev and Wolfe stop for lunch.2020-04-2350 minImprovised Apocalypse20. Road to Crisp CampRev and Wolfe start their trip to the Crisp Family Reunion.2020-04-1454 minImprovised Apocalypse19. The WorkshopWolfe goes to live at Rev's retreat center.2020-04-1243 minImprovised ApocalypsePatrick Balogh Super MetaI don't even remember you guys. This was awhile ago.2020-01-2152 minImprovised ApocalypseThe BreakupRev finally pushes Wolfe too far2020-01-1449 minImprovised ApocalypseLucian Green and Sam are Toilet BoysSorry for the break. We're back now. Here are some sweet boys who really know how to bring the content!2019-12-2135 minImprovised ApocalypseJamie Wiener And Mallory Alpert Are ButchersWe eat humans.2019-12-0642 minImprovised ApocalypsePatrick Balogh is a Car GuyWe discover that Jeff and Wolfe have sociopathic urges. Patrick remains a little angel.2019-11-2953 minImprovised ApocalypseKelsey Rosen is a Displaced ArtisanIt's like a real podcast now. Tags: coconut baby, milf, poetry2019-11-231h 10Improvised ApocalypseAmazing GraphicsJeff and Wolfe get EDGEY! 2019-11-1732 minImprovised ApocalypseMallory Alpert is Our FriendIt's hard to find a friend. 2019-11-0842 minImprovised ApocalypseMallory Alpert is an Entire Doctor's OfficeThis is a spooky one.2019-11-0144 minImprovised ApocalypseLucian Green is a Sludge Wrestler8We also do a Segment2019-10-2544 minImprovised ApocalypseBetween Us and the Diesel FreaksIs there any merit to pageantry? What about stockpiled propane?2019-10-1831 minImprovised ApocalypseMallory Alpert is a Robot MechanicHer name is Pleasure Jones2019-10-1038 minImprovised ApocalypseLucian Green is a Home Depot EmployeeEver wonder why all printers stop working after a very short time? It is because of Printer Spiders.2019-10-0342 minImprovised ApocalypseInstant Messenger of the GodsJeff and Wolfe do some exposition. It get's political.2019-09-1733 minImprovised ApocalypseLucian Green is a Nuclear Fallout BoyWe find out that we are bad at reference humor.2019-09-0544 min
Gold BonesPROMO!!We have a new podcast and it's totally different from our old podcast.2019-09-0302 minImprovised ApocalypseLucian Green is a motivational speakerSometimes it's hard to get motivated. Lucian can help.2019-08-2834 minImprovised ApocalypseSam still collects DVDsSam is carrying the fire.2019-08-2845 minImprovised ApocalypseMax Adams and Rebekah LintonA diner sponsored by Cliff Bar would be a Bad Place To Eat. Rebekah thinks that Mantis and Manta Rays are the same thing. Max is worried about his lady doctor. Jeff is sexist.2019-08-2841 min
The Why And The BuyYou Don't Have to Be a Doctor to Save Lives with Greg LintonToday we are profiling the inspiring story and mission behind the company Perinatal Access, founded by our guest, Greg Linton. Greg's mission, his purpose, his why is grounded in using technology to solve a problem for expectant mothers with high risk pregnancies. In these situations, time is of the essence and access to a doctor can be critical for the life of the mother and child. But some of these mothers live in places where a drive to the specialist they need can be 3 or even 4 hours away. Greg's company is working to bridge that ga...2019-07-2436 minGold BonesEp. 52: Bedtime StoriesEveryone is here for the final episode of Gold Bones! Sam, Lucian, Mallory, Andrew, and Jeff!2019-05-0234 minGold BonesEp. 51: MacrobiomesAndrew and Jeff talk about hospitals. Basically just hospital stuff this week.2019-04-2526 minGold BonesEp. 50: A Vision of CheeseMallory tricks Andrew and Jeff over and over again. When will those chode burglers learn?2019-04-1829 minGold BonesEp. 49: Personal TimeMallory, Andrew, and Jeff get pretty blue in this one and Wolfe makes up a love language. 2019-04-1125 minGold BonesEp. 48: CowswapLucian, Andrew, and Jeff do another one about animal husbandry2019-04-0822 minGold BonesEp. 47: An Apocalypse CarolMallory, Andrew, and Jeff think about the end of the world.2019-03-2926 minGold BonesEp. 46: Ground BeesAndrew and Jeff are buddies working through a difficult time in their relationship. Jeff is a bad listener.2019-03-2126 minGold BonesEp. 45: Whittler's First RuleAndrew and Jeff do one about whittling and the occupational hazards of whittling.2019-03-1422 minGold BonesEp. 44: Diamond Heist?Mallory, Andrew, and Jeff improvise about what it's like to be part of the 1%2019-03-0820 minGold BonesEp. 43: Slime FatherI don't even know with this one.2019-03-0127 minGold BonesEp. 42: Wolfe in Sheep's ClothingMallory, Andrew, and Jeff improvise once again on that oldest of archetypal myths: Babe: Pig in the City.2019-02-2131 minGold BonesEp. 41: The Red ZoneAndrew and Jeff discover some sexy crows in their collective imagination.2019-02-1430 minGold BonesEp. 40: Family Suicide PactChad's back!2019-02-0926 minGold BonesEp. 39: Brandon, Crandon, and FrandonMallory, Andrew, and Jeff improvise mostly about Qdoba and the financial officers thereof.2019-01-3140 minGold BonesEp. 38: What is a Grandpa?Lucian, Andrew and Jeff go on an imaginative journey in search of Meaning and what they find there is predatory birds.2019-01-2428 minGold BonesEp. 37: Dyslexia Support GroupAndrew and Jeff do NOT make fun of the dyslexic this week, and even if they did, Jeff actually is dyslexic in real life so he would just be making light of his own experiences which you can't really get mad at him for. 2019-01-1827 minGold BonesEp. 36: A Puddle of InfidelityAndrew and Jeff deal with trust as the foundation of any heathy relationship.2019-01-1029 minGold BonesEp. 35: The King of MarsAndrew and Jeff mostly talk about the movie Mars Needs Moms. 2019-01-0322 minGold BonesEp. 34: NepotismAndrew and Jeff read an epic poem.2018-12-2938 minGold BonesEp. 33: Six Billion Flags Over TexasMallory, Andrew, and Jeff tell another story from the Spacebar. Mallory probably would have tied it all together beautifully but, Jeff talks over her ideas as usual and the plot just kinda peters out. 2018-12-2134 minGold BonesEp. 32: The SpacebarJeff and Andrew were all on their own a few weeks ago and decided to record a story from a little dive bar tucked away in a minor spiral arm of the Milky Way Galaxy known as the Orion Spur.2018-12-1330 minGold BonesEp. 31: Ad Hoc WalkerSam, Andrew, and Jeff do a Bat that ends up being about zombies.2018-12-0829 minGold BonesEp. 30: Sacred CowsAndrew and Jeff talk a lot about Christianity but with cows added to the mix.2018-11-3032 minGold BonesEp. 29: Sad, Corporate ChristmasLucian, Andrew, and Jeff tell a story about scarcity and the sacrifices it necessitates around the North Pole.2018-11-2231 minGold BonesEp. 28: A Study in HashbrownsMallory, Andrew, and Jeff perform an improvised murder mystery with very little murder and even less mystery. Then they do another one about kombucha and those who produce it and those who consume it.2018-11-181h 45Gold BonesEp. 27: Haley Joel OsmentLucian, Mallory, Andrew, and Jeff perform a Bat about lost treasure and calling your teacher mom.2018-11-0952 minGold BonesEp. 26: Floppy TalkThis week, after losing one recording session to faulty technology, Mallory, Andrew, and Jeff just kinda chat about their childhoods for awhile. It's kind of a weird one. I hope you like it.2018-11-0233 minGold BonesEp. 25: The Shortbread StranglerMallory, Sam, Andrew, and Jeff perform a Bat about spooky real estate investments, what it might be like to meet Adam Sandler, and the relative merits of different melons. Then Sam leaves without a word. The remaining crew does another Bat and then talks about Andrew Jackson for probably definitely way too long.2018-10-261h 19Gold BonesEp. 24: Goal Oriented Babies and Gross French RatsIt's another double header this week! Mallory, Sam, Andrew, and Jeff explore themes of love, babytheft, and Moses. Then they move on to french rats and it gets a little gross.2018-10-1855 minGold BonesEp. 23: Zeus vs. DennyMallory, Lucian, Andrew, and Jeff take a deep dive into The Sixth Grade. 2018-10-1221 minGold BonesEp. 22: Whole Grain SurgeryLucian, Andrew, and Jeff find themselves on the bleeding edge of nutritional "science"2018-10-0432 minGold BonesEp. 21: Cole MillerAndrew and Jeff talk about justice.2018-09-2821 minGold BonesEp. 20: Take a Panini, Leave a PaniniSam, Andrew, and Jeff perform a Bat dealing with class warfare.2018-09-2027 minGold BonesEp. 19: MeemersMallory, Andrew, and Jeff perform a Bat for you. This week they start off with a warmup extrapolation leading to roly polies. The Bat touches on themes important to us all; themes like: memory crystals, bizarrely misogynistic reinterpretations of the fall of Adam and Eve, skiing.2018-09-1332 minGold BonesEp. 18: 350,000,000 PigsSam, Lucian, Andrew, and Jeff perform a Bat that deals with pigs and the value of knowledge.2018-09-0831 minGold BonesEp. 17: A Commentary On TrunksMallory, Lucian, Andrew, and Jeff describe a high school badass. Mallory paints a lewd painting. Canada Kid is sensitive about his origins.2018-08-3023 minGold BonesEp. 16: No More DadsMallory, Lucian, Andrew, and Jeff perform a Bat about a sweet rock'n'roll band! Tune in this week to hear how some misfit teens overcome their differences and learn a few lessons along the way.2018-08-2325 minGold BonesEp. 15: Beans!Mallory lies about beans.2018-08-1731 minGold BonesEp. 14: Weird Alchemy and Heaven HeightsJeff and Andrew perform two Bats. First a trip to jail. Next, those pearly whites, AKA Heaven and the metro-Heaven area.2018-08-0357 minGold BonesEp. 13: Risky PlayLucian, Andrew, and Jeff will wow you with an adrenaline fueled story of a teacher with an unorthodox pedagogy.2018-07-2626 minGold BonesEp. 12: Adults in EgyptMallory, Lucian, Andrew, and Jeff start with a warm-up Extrapolation of a high stakes proposal Then a Bat that takes us on a journey to the near east. This weeks episode is about what it really means to be an adult.2018-07-1934 minGold BonesEp. 11: Corn and Only CornSam, Andrew, and Jeff present an hour long extravaganza! From a pants version of Dorian Gray to the brutal realities of the Great War, these boys hit all the hot topics from today's headlines.2018-07-1355 minGold BonesEp. 10: Brian HammurabiLucian, Andrew, and Jeff start off with an extrapolation in which a sheep is injured. Jeff and Andrew continue on to detail one man's circuitous path to woo his english teacher.2018-07-0828 minGold BonesEp. 9: The Big GameMallory, Andrew, and Jeff talk about the different games you can play and how you can always win any of them by just catching the snitch.2018-06-2821 minGold BonesEp. 8: The Parade MasterJeff and Andrew really mess around on this one.2018-06-2120 minGold BonesEp. 7: New Horse InducteeMallory, Lucian, Jeff, and Andrew recount the tragic salvation of a sweet little racehorse named Hunter Gatherer.2018-06-1520 minGold BonesEp. 6: Invisible GrandmaJeff, Chad, and Andrew find out about a good way to get through high school.2018-06-0717 minGold BonesEp. 5: Gravel Pits and ArsonistsAndrew and Jeff talk about the difficulties of navigating the job market.2018-06-0116 minGold BonesEp. 4: Ants in the MachineAndrew, Jeff, Mallory, and Max learn about proper succulent care.2018-05-2521 min