Shows
Where The Dogs Of Society HowlWhere the Dogs Of Society Howl - Process Over PanicMost marketing advice is either: Inspirational wallpaper, ora “growth hack” that dies the second you try it in the real world.So this week on Where The Dogs of Society Howl, 😂 Jeff Litcofsky and I are bringing on someone who lives where results actually happen.Toby Eborn: Rock Salt Marketing. Digital marketing vet. Sales + ops background. The guy who builds growth systems that don’t snap in half when the founder changes their mind on Tuesday.We’re getting into:
2026-02-271h 04Where The Dogs Of Society HowlWhere the Dogs Of Society Howl - Choose Wisely : New PrimalWe're sitting down with Jason Burke, Founder/CEO of The New Primal. And we’re not doing the polished “founder fairy tale.” We’re digging into the real arc:> Growing up in Section 8 housing> The ugly early reps> The first jerky attempts, and the moment New Primal went from “a nice idea” to “this thing can actually win.”Founder-led marketing: when it works, when it backfiresBrand story vs brand signal: how people decide fast (and why most brands confuse “content” with “meaning”)
2026-02-191h 03Where The Dogs Of Society HowlWhere the Dogs Of Society Howl - Big Brand Money, Small Brand PermissionBig brands have money.Smaller brands have permission.Money buys attention: end caps, ads, agencies, “research,” and enough impressions to brute-force awareness.But money also drags baggage: committees, legal fear, legacy rules, and decisions engineered to offend nobody… which usually means forgettable.Permission is what small brands get for free:They can be specific. Weird. Loud. Human. Fast.They can take a side, make a sharp promise, and actually sound like a person.That’s an advantag...
2026-02-121h 04Where The Dogs Of Society HowlWhere the Dogs Of Society Howl - Media Strategy & TacticsYou know when you watch an ad campaign and cannot help but wonder, "Who (The F) Approved that? If you're like me and 😂 Jeff Litcofsky, the answer is "all the time." Join us on Thursday as we sit down with Nathan Pichette and Collin Going of Reticle Digital to talk about media strategy and tactics, plus audiences, campaigns, and what works and what does not. Plus more. Robert Cogan dropped by to tell us what the hell is happening up north, and as always, you are welcome to join the fray!
2026-02-051h 03
The Corvus EffectEp. 90: Disney Magic Meets Brand Rebellion with Peter Jude Ricciardi and Jeff LitcofskyEpisode Links:Brandartica - https://brandartica.comLinkedIn: Peter Jude Ricciardi - https://www.linkedin.com/in/peterjudericciardi/LinkedIn: Jeff Litcofsky - https://www.linkedin.com/in/jlitcofsky/Where the Dogs of Society Howl - https://www.linkedin.com/company/where-the-dogs-of-society-howl/Free eBooks: Make Weird Work & The Mess That Makes the Magic - https://brandartica.agency/ebook-download/Summary:In this episode of The Corvus Effect, I welcome Peter Jude Ricciardi and Jeff Litcofsky, the dynamic duo behind Brandartica. Peter brings 15 years...
2026-01-1246 min
The Corvus EffectEp. 91: TL;DL - The Mess That Makes the Magic with Peter Jude Ricciardi and Jeff LitcofskySummary:This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Peter Jude Ricciardi and Jeff Litcofsky, the dynamic duo behind Brandartica. Peter brings 15 years of Disney creative direction while Jeff provides the operational brilliance that makes their magic scalable. We distill three key insights: why safe marketing is now completely ineffective in a world of digital noise, how the Brandartica methodology mirrors great music by balancing creative hooks with strategic theory, and why embracing the mess is essential to finding the magic. Together, Peter and Jeff prove that complementary partnership...
2026-01-1207 minWhere The Dogs Of Society HowlWhere the Dogs Of Society Howl - How IQBar Got Wicked SmahtSpecial guest Will Nitze Founder/CEO of IQBAR! Jeff Litcofsky and I are super excited, plus back by popular demand is Robert Cogan - we're going to get into the thick of it, for those of you who have worked in the service industry (I know I have), we're going to get into "the weeds."
2026-01-091h 03Where The Dogs Of Society HowlWhere the Dogs Of Society Howl - Work Life Balance Is A LieIt’s 3:40 PM.One kid wants a snack.The other wants a drink.The dog’s plotting an escape.The cat’s throwing up.And you’ve got a client call in seven minutes.Welcome to founder life. If you know, you know.Join 🤘 Peter Jude Ricciardi 🤘 and 😂 Jeff Litcofsky for a raw, real conversation about what it actually takes to build something—without losing your mind, your family, or your soul.Plus a post-World Series...
2025-11-0657 minWhere The Dogs Of Society HowlWhere the Dogs Of Society Howl - Brand ObsessionWe are going full-stalker with branding obsession, creative, messaging, process, leadership, and what it means to be a Brand Superfan. 🤘 Peter Jude Ricciardi 🤘,😂 Jeff Litcofsky, Allison Clay (of CPG Fan Girl), and Robert Cogan
2025-10-301h 03Where The Dogs Of Society HowlWhere the Dogs Of Society Howl - The Story Behind Startup GrowthJoin Brandartica 🤘 Peter Jude Ricciardi 🤘 and 😂 Jeff Litcofsky, along with Robert Cogan, for: The Story Behind Startup GrowthFeaturing Shawn Berg, Founder & CEO of SMB Sales & MarketingEvery CPG founder loves to talk about their product.But the product isn’t what sells.The story is.And not the “we started in our kitchen” kind of story, the one that actually moves people. The one that connects, convinces, and converts.This week, we’re howling with Shawn Berg...
2025-10-301h 03
CPG VibesCPG Vibes - Episode 186 - Branding & Storytelling - BrandarticaOn this week's episode, Wade and Gavin talk to Peter and Jeff with Brandartica! Brandartica builds brands that want more than just “pretty”. They craft strategy, storytelling, and design that drive results in CPG, food, beverage, and lifestyle. Founder Peter Jude Ricciardi spent 15 years at Disney mastering emotional storytelling, joined by partner Jeff Litcofsky, who brings 25+ years of technical, marketing, and UX expertise.We look forward to connecting with Peter and Jeff and talk all things marketing, branding, how they craft strategy and the most...
2025-10-241h 03Where The Dogs Of Society HowlWhere the Dogs Of Society Howl - MUSICMusic is something that has influenced every single person. 🤘 Peter Jude Ricciardi 🤘and 😂 Jeff Litcofsky from Brandartica are going on a deep dive musical exploration. From the best to the worst, music we love, music we loathe, memories, mistakes, net worth, epic burnouts, chilling stories, and more. This week, we want to have all of you on as our guests. If you want to join us, be camera-ready, and tease up your hair.
2025-10-161h 05Where The Dogs Of Society HowlWhere the Dogs Of Society Howl - SatireSet aside 57 minutes, "Where The Dogs Of Society Howl" with Brandartica 🤘 Peter Jude Ricciardi 🤘and 😂 Jeff Litcofsky as we explore Satire, Branding, and hashtag#WeirdLinkedIn with our pal, 🍔 Briana BrughPlus, Robert Cogan drops by to tell you how it is... Also, hopefully, what it is.
2025-10-0354 minWhere The Dogs Of Society HowlWhere the Dogs Of Society Howl - Sell Like HellWe are back with Samuel Anderson on Thursday, May 8th, 1:30 EST! We're talking about what gets CPG into stores, on shelves, and selling like hell. Hosted by 🤘 Peter Jude Ricciardi 🤘😂 Jeff Litcofsky of BrandarticaJoin us for a go-for-the-throat, in-for-the-kill discussion that will break down the walls stopping your beverage brand from succeeding right now!
2025-09-1755 minWhere The Dogs Of Society HowlWhere the Dogs Of Society Howl - Right Audience Wrong PlaceTrying to put out a forest fire with a Phillips head screwdriver. 🔥🔧 is the same as running ads for Gen Z on your local TV news station.It’s not your product.It’s not your message.It’s your platform choice.Too many founders are wasting money broadcasting where their customers don’t even hang out.🎥 That’s 😂 Jeff Litcofsky and I are hosting a LinkedIn Live: “Right Audience, Wrong Place”We’re going deep on how to stop misfirin...
2025-09-1645 min
The Firebelly Social ShowIan Blessing & Laura Silverman's Special Collaboration: Cherry Coffee Blast!Laura Silverman is the Founder of Zero Proof Nation, one of the only fully comprehensive global resource hubs devoted to a nonalcoholic beverage culture. She got sober at 24, and today, she's a mental health advocate passionate about nonalcoholic beverages. As a serial entrepreneur, Laura is also the Founder of Booze Free in DC, The Sobriety Collective, and LMS Designs and is a Non-Alcoholic Drinks Industry Advisor at The Spearhead Group, Inc. In addition, she is a Web Manager and Podcast Producer at American Purpose. Ian Blessing is the Co-founder of All The Bitter, a company specializing in...
2025-03-1445 minThe Firebelly Social ShowBeverage OutlookJay Williams is the Founder and CEO of Free Bird, a Southern spring water brand launched in 2024. Sourced from Georgia's Blue Ridge Mountains, Free Bird offers pure spring water in recyclable 19.2-ounce aluminum cans. Jay envisions Free Bird as a tribute to everyday heroes, celebrating simplicity, sustainability, and the American spirit. Under his leadership, Free Bird aims to provide clean, crisp refreshment while promoting environmental responsibility. Eric Martindale is the Founder and CEO of Elite Commerce Group, a full-service agency specializing in Amazon and retail media. Under his leadership, the company has driven over half a billion...
2025-03-0755 min