Shows
Events > ForwardAdding Podcasts to your Event Marketing and Promotional MixOrganizations and associations can leverage podcasts as part of their overall event marketing strategy. Every successful event starts with a great story that entices attendees. When people come to an event, they are committing their time, money, and effort, so they want to know what they are receiving in return. And there’s probably no better way to tell your event’s story than using a podcast. Podcasts are a very efficient and cost-effective option to promote your event content, increase the value for your sponsors or partners, and extend the experience for your attendees.
Last year, M&am...2021-07-2809 minEvents > ForwardUsing a Contest Marketing Strategy to Drive PerformanceAn effective 'contest marketing strategy' is a critical driver to the success of your sales incentive campaign. To put it simply, the goal of the campaign is to drive greater returns through the qualification period by communicating to and motivating the contest participants.
In this episode, our host, Jeff Naue, Special Projects Marketing Lead, connects with Anne Zambrano on the very interesting topic of incentive contests and marketing strategies around them. A good contest is always aligned with the growth objectives of the organization or department. So, ultimately the objectives of the campaign are to keep the...2021-06-2617 minEvents > ForwardWhy You Need an Event Technology StrategyAs we ready our organizations for the return of in-person events, many in a hybrid environment, we talked with Jessica Menzer a few weeks back on what it takes to build a powerhouse hybrid events team. If you missed that episode, she shared how events of the future will be more dynamic with blended audiences and customized content.
In this interview, our host, Jeff Naue, Special Projects Marketing Lead, continues the conversation with Missy Peterson around hybrid events, and more specifically, the role that event technology strategy plays in the design, planning, and production of in-person, virtual...2021-05-2719 minEvents > ForwardAdding Discovery for Sourcing In-Person Meetings Part IIThe initial discovery process for sourcing in-person meetings has changed since pre-pandemic. Having open and honest conversations will lead to a more comprehensive and transparent sourcing process to ensure the personal safety and security of all your participants.
In this episode, our host, Jeff Naue, Special Projects Marketing Lead, catches up with Kristen Allan, Manager of Hotel Procurement. Kristen joined M&IW in 2019. Her career and background have been centered on hospitality and meeting planning for the past 21 years. She started in convention services, spanning into meeting planning and hotel sourcing and procurement.
...2021-04-2218 minEvents > ForwardAdding Discovery When Sourcing In-Person EventsThe initial discovery process for sourcing in-person meetings has changed since pre-pandemic. Event stakeholders and planners need to ask more and different questions before determining the best destination and hotel venue for their event. The RFP questions go well beyond confirming if your event is in-person or hybrid.
In this episode, our host, Jeff Naue, Special Projects Marketing Lead, catches up with Vicki Schmitz, Senior Manager of Procurement, to discuss the changes that event managers and meeting stakeholders should consider as part of their sourcing and contracting process to be sure the goals of the event can...2021-03-2513 minEvents > ForwardBuilding a Powerhouse Hybrid Events TeamWhen the pandemic hit in March of 2020 and in-person gatherings came to halt, M&IW was thrust into the virtual world. Fortunately, they were able to leverage event planning tools and technologies to produce almost 1,000 virtual events for their clients. Around that same time, they launched the Events > Forward Task Force to focus on the safe return of LIVE in-person events and how the pandemic would reshape events in the future.
Now, with the vaccines rolling out, optimism is returning. M&IW knows they still need to adhere to not only local guidelines...2021-02-2414 minEvents > ForwardDeveloping an Emergency Response Plan for EventsYou may not be able to predict when emergencies will strike, but you can plan for them by having an Emergency Response Plan. In fact, detailing emergency preparedness procedures is one of the most important strategic decisions a business can make. Knowing how to manage risk and navigate uncertainty is essential for event planners to keep attendees safe. Historically, emergency management has been reactive. However, there has been an evolution in the development of emergency preparedness for events as a result of increased weather catastrophes, heightened security risks, technology breaches, and newly identified health threats such as COVID.
2021-01-1316 minEvents > ForwardUnderstanding Cvent’s Access PortalsWelcome to the Events > Forward Podcast by Meetings & Incentives Worldwide. In this episode, our host, Jeff Naue, Special Projects Marketing Lead, interviews Lisa Palmeri, Vice President and Principal Consultant of Intent Strategy Group. Intent Strategy Group (ISG) is a division of Meetings & Incentives Worldwide. Their team of consultants helps clients develop and implement their SMM strategy, manage large scale SMM and technology implementations, and find the best solutions for their enterprise event strategy needs.
During this episode, we take a deep dive into Cvent Access Portals. With the pivot to virtual and hybrid events...2020-11-3000 minEvents > ForwardEvent Technologists are Transforming the IndustryWelcome to the Events > Forward Podcast by Meetings & Incentives Worldwide. In this episode, our host, Jeff Naue, Special Projects Marketing Lead, connects with Chip Begley, our Director of Event Technology. When our clients had to quickly pivot from in-person events to “live” virtual and digital experiences, it redefined and magnified the role of the event technologist. As an innovative company and early adopters of technology, our event technologists have always played an important role in the planning process with registration websites, mobile apps, on-demand badges, onsite event technology, vetting new technologies, and more. But, with the increase in v...2020-11-1800 minEvents > ForwardIs your Incentives and Recognition Program Future Ready?Welcome to the Events > Forward Podcast by Meetings & Incentives Worldwide. In this episode, our host, Jeff Naue, Special Projects Marketing Lead, catches up with our Incentives and Recognition experts Tracy Norum, CMP, CIS, CITP and Sandy Fenili, CIS. Many of our clients are curious on how to best recognize employees and reward performance during a challenging time. While the first reaction may be to turn to cash incentives, you’ll hear more on why that may not be your best bet. Tracy details how group incentive trips are being reshaped by the pandemic and Sandy shares actionable in...2020-09-2917 minEvents > ForwardReimagining Event Design and Why It's ImportantWelcome to the Events > Forward Podcast by Meetings & Incentives Worldwide. In this episode, our host, Jeff Naue, Special Projects Marketing Lead, interviews our award-winning Event Design Manager, Alexander deHilster, on reimagining events and creating experiences. Hear how Alexander’s aha! moment reshaped his perspective of event design for future in-person events as he takes us through the changing role and value of a professional event designer. Join us for this 10-minute conversation on what you need to know before you host your next in-person event.
For more information on our Event Design and/or EventVisualizer Se...2020-08-2511 minEvents > ForwardBefore You Source Your Next EventWelcome to the Events > Forward Podcast by Meetings & Incentives Worldwide. In this episode, our host, Jeff Naue, Special Projects Marketing Lead, catches up with both Denise Farrell, Director of Procurement and Vicki Schmitz, Senior Manager of Procurement, to discuss the changes that event managers and meeting stakeholders need to consider as part of the sourcing and contracting process to be sure the goals of the event can be met while also ensuring the personal safety and security for all participants. Join us for a 15-minute chat to learn what questions you need to ask when it comes...2020-07-1915 minEvents > ForwardSafely Returning to the SkiesWelcome to the Events > Forward Podcast by Meetings & Incentives Worldwide. Our host, Jeff Naue, Special Projects Marketing Lead, and Samantha Gerhke, Senior Manager of Group Travel, talk about safety protocols, travel updates, and need-to-know information as our client groups consider safely return to the skies. This is very uncharted territory for both the airlines and our customers. All airlines are taking extra sanitization and cleaning measures. However, when it comes to travel policies and traveler safety practices, there is inconsistency and variation across carriers. Join us for a 10-minute chat to hear what you should consider when...2020-07-0710 minEvents > ForwardPrepare for the Return of Live In-Person EventsWelcome to the first episode of the Events > Forward Podcast by Meetings & Incentives Worldwide. Our host, Jeff Naue, Special Projects Marketing Lead, and Mae Ibe, CMP, Director of Conferences and Tradeshows, talk about the development of the Events > Forward Task Force and initiatives underway to better prepare organizations for the safe return of their live "in-person" events during a pandemic. As circumstances change, you'll definitely want to stay up-to-date with timely, relevant, and accurate information. Join us for a short, but impactful conversation on actions you can take to move your events forward.
2020-06-2908 min
Hawaiian Concert GuideHawaiian Concert Guide Show 139Aloha mai kakou,
Uncle Dennis Kamakahih
This evening's podcast features music from Amy Hanaiali'i Gilliom, Jeff Peterson, Barefoot Natives (Eric Gilliom and William Kanaiali'i), Gary Haleamau, The Crazed Mugs with Haole Kates and Randy Lorenzo, Dwight Tokumoto and Wailau Ryder. See the song list below for links to purchase their music:
Click here to hear this show:
Songs featured in this podcast include:
Ka Po La'ela'e Ka Hikina Mai (It Came Upon A Midnight Clear) Amy Hanaiali'i A Hawaiian Christmas
Ku'u Lei Awapuhi Jeff Peterson Pure Slack Key
Almost...2007-12-241h 22Hawaiian Concert GuideHawaiian Concert Guide Show 139Aloha mai kakou,
Uncle Dennis Kamakahih
This evening's podcast features music from Amy Hanaiali'i Gilliom, Jeff Peterson, Barefoot Natives (Eric Gilliom and William Kanaiali'i), Gary Haleamau, The Crazed Mugs with Haole Kates and Randy Lorenzo, Dwight Tokumoto and Wailau Ryder. See the song list below for links to purchase their music:
Click here to hear this show:
Songs featured in this podcast include:
Ka Po La'ela'e Ka Hikina Mai (It Came Upon A Midnight Clear) Amy Hanaiali'i A Hawaiian Christmas
Ku'u Lei Awapuhi Jeff Peterson Pure Slack Key
Almost...2007-12-241h 22