Shows
Scaling Up ServicesIn this episode of Scaling Up Services, host Bruce Eckfeldt interviews Jeff Pedowitz, CEO and Founder of The Pedowitz Group, about the challenges and strategies for scaling service businesses. Jeff shares his journey from working in his family’s restaurant franchise business to becoming a leader in sales and marketing technology. He discusses the evolution of B2B marketing, highlighting the shift from being seen as a creative function to a key driver of revenue. Jeff emphasizes the importance of aligning sales and marketing processes with customer needs, moving beyond traditional sales funnels, and leveraging AI to enhance growth. He also touches on the complexities of scaling service-based businesses, the critical role of investing in talent and systems, and the challenges founders face when transitioning from hands-on roles to strategic leadership. Throughout the conversation, Jeff offers practical insights on how companies can navigate these hurdles and scale sustainably.Jeff Pedowitz, President & CEO of The Pedowitz GroupJeff Pedowitz is a recognized leader in the marketing and revenue operations space, serving as the President and CEO of The Pedowitz Group. With over 30 years of experience, Jeff has been at the forefront of helping organizations drive revenue growth and operational excellence through innovative strategies and transformative leadership. Under Jeff’s guidance, The Pedowitz Group has become a global authority in Revenue Marketing, partnering with hundreds of B2B organizations to optimize their marketing efforts, enhance customer engagement, and accelerate business outcomes....2024-10-0233 min
Bootstrapping Your Dreams Show#362 The Future of Marketing : Jeff Pedowitz's Vision for Growth and InnovationJeff Pedowitz is a pioneering leader in revenue operations, transforming the way businesses approach marketing and customer engagement. As the President and CEO of The Pedowitz Group (TPG), Jeff has dedicated his career to turning marketing teams from perceived cost centers into dynamic profit centers that drive growth and innovation.Additionally, Jeff is a Member and Contributing Author at Forbes Business Council, further solidifying his influence and thought leadership in the industry.Author of the influential book, “F the Funnel: A New Way to Engage Customers & Gro...2024-08-0735 minBootstrapping Your Dreams Show#362 The Future of Marketing : Jeff Pedowitz's Vision for Growth and InnovationJeff Pedowitz is a pioneering leader in revenue operations, transforming the way businesses approach marketing and customer engagement. As the President and CEO of The Pedowitz Group (TPG), Jeff has dedicated his career to turning marketing teams from perceived cost centers into dynamic profit centers that drive growth and innovation.Additionally, Jeff is a Member and Contributing Author at Forbes Business Council, further solidifying his influence and thought leadership in the industry.Author of the influential book, “F the Funnel: A New Way to Engage Customers & Gro...2024-08-0735 min
Creating The Greatest ShowPrioritizing Guests Over Questions - Jeff Pedowitz - Creating The Greatest Show - Episode # 053Today, we have a distinguished guest with us, Jeff Pedowitz, who is not only a serial entrepreneur but also a prominent figure in the fields of marketing and sales. He holds the prestigious title of a Forbes best-selling author for his book "F The Funnel," and he has recently released his latest work, "AI Revenue Architect." In addition to his writing achievements, Jeff is a seasoned podcaster, serving as the Host of the CMO Insights Podcast, which boasts over 170 episodes and is currently in its eighth season. Jeff joins Casey Cheshire for an engaging discussion about the significance of...2023-09-2642 min
The Revenue HustleF the Funnel and Emphasize the Customer Experience -Jeff Pedowitz- The Revenue Hustle #3We are joined by Jeff Pedowitz, CEO of the Pedowitz Group.
Jeff has helped over 1,400 companies engage their customers, go digital and grow revenue. In this segment, you’ll learn about one of Jeff’s #1 Revenue Rules: F the funnel.
Marketing and sales execs are so focused on getting new deals that they overlook their current customer relationships. In this segment, you’ll learn about one of Jeff’s #1 Revenue Rules: F the funnel and emphasize your customer experience.
Our Guest: Jeff Pedowitz
Jeff’s LinkedIn: https://www.linkedin.com/in/jeff...2020-11-1946 min
CMO InsightsTiziana Barrow, Founder and CMO of TilagiaIn this episode of CMO Insights, Jeff Pedowitz sits down with Tiziana Barrow, Founder and CMO of Tilagia.Tiziana talks about:
The importance of focusing on the customer journey and customer ownership
Creating pertinent, relevant content that addresses the problems of your customers
The challenges of creating a partnership between marketing and sales
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-10-0709 minCMO InsightsMichael Bailey, Vice President of Marketing Operations for FleetcorIn this episode of CMO Insights, Jeff Pedowitz sits down with Michael Bailey, Vice President of Marketing Operations for Fleetcor.Michael talks about
How data has evolved to become the most important part of tracking marketing revenue success
Taking a very nuanced approach when it comes to building out their MarTech stack
The importance of being a technophile with a constant curiosity to be successful as a marketer in today’s digital climate.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Gro...2020-09-2316 minCMO InsightsRuth Stevens, President, eMarketing StrategyIn this episode of CMO Insights, Jeff Pedowitz sits down with Ruth Stevens, President of eMarketing Strategy.Ruth talks about:
Teaching a course about using data to manage the customer base of a firm like a financial asset
The trend of more conservative buying behavior in B2B marketing
Executing account-based marketing within sales and marketing environments
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit me...2020-09-2318 minCMO InsightsSal Patalano, Chief Revenue Officer, Lenovo SoftwareIn this episode of CMO Insights, Jeff Pedowitz sits down with Sal Patalano Chief Revenue Officer of Lenovo Software.Sal talks about:
The definition and function of a Chief Revenue Officer and the role Sal plays
Erasing the traditional line between Sales and Marketing
Why collaboration isn’t working anymore
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2319 minCMO InsightsKaren Steele, CMO at LeanData. In this episode of CMO Insights, Jeff Pedowitz sits down with Karen Steele, CMO at LeanData.Karen talks about:
The complications of taking a company from public to private and the importance of keeping a customer focus
Building customer intimacy through the three A’s – advocacy, advisory and adoption
The challenges faced by a smaller company in a niche market and how she works to overcome them
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn m...2020-09-2318 minCMO InsightsMichelle Huff, CMO, UserTestingIn this episode of CMO Insights, Jeff Pedowitz sits down with Michelle Huff, CMO of UserTesting Michelle talks about Focusing on the empathy gap and the customer journey, Brands building a connection with emotion and why most companies do not focus on their existing customers as much as they should.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2317 minCMO InsightsChristine Nurnberger, CMO of Bottomline TechnologiesIn this episode of CMO Insights, Jeff Pedowitz sits down with Christine Nurnberger, CMO of Bottomline Technologies.Christine talks about:
Being fearless and how that attitude helps her with her team
Deploying new technology that increased pipeline and doubled leads without increasing budget
The importance of traditional events and building relationships
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2316 minCMO InsightsKira Mondrus, CMO at QASymphony.In this episode of CMO Insights, Jeff Pedowitz sits down with Kira Mondrus, CMO at QASymphony.Kira talks about:
How she built a marketing team from the ground up and what skills she looked for in her team members
Streamlining their MarTech stack with a centralized business function that owns the stack, eliminating redundancy
The challenges associated with becoming a global company
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more...2020-09-2313 minCMO InsightsShane Lennon from @VirtualCMOIn this episode of CMO Insights, Jeff Pedowitz sits down with Shane Lennon from @VirtualCMO.Shane talks about:
Not only aligning sales and marketing but also aligning with the product team
Focusing on the customer as a product goes to market and studying the customer life cycle journey
The lifetime value of customers and how we can continuously to deliver value to them
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn m...2020-09-2317 minCMO InsightsAl Silvestri, Partner and CMO at COFFEE Labs.In this episode of CMO Insights, Jeff Pedowitz sits down with Al Silvestri, Partner and CMO at COFFEE Labs.Al talks about:
Using data gathered from biometrics to define optimism and understand risk tolerance
Rethinking content based on data gathered from crowds in real time
The radical changes marketing will go through in the next few years
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit m...2020-09-2317 minCMO InsightsRandy Frisch, CMO and President of UberflipIn this episode of CMO Insights, Jeff Pedowitz sits down with Randy Frisch, CMO and President of Uberflip.Randy talks about:
How Marketing is now responsible for accelerating pipeline
The importance of understanding which content channels are most effective
The difference between point solutions and platforms in the MarTech landscape
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2319 minCMO InsightsMichele Chambers, former CMO of AnacondaIn this episode of CMO Insights, Jeff Pedowitz sits down with Michele Chambers, former CMO of Anaconda.Michele talks about:
Developing high value content that truly targets your audience
The importance of keeping the customer experience simple
Using MarTech to drive the demand generation engine
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2316 minCMO InsightsLisa Agona, CMO of EnsonoIn this episode of CMO Insights, Jeff Pedowitz sits down with CMO Insights is Lisa Agona, CMO of Ensono.Lisa talks about:
Strategies for rebuilding and launching a new brand
Building a marketing team from the ground up through trusted contractors and agencies
How the marketing field has changed over time and what that means for women in the field
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad...2020-09-2313 minCMO InsightsJeanne Hopkins, Executive Vice President and CMO for IpswitchIn this episode of CMO Insights, Jeff Pedowitz sits down with Jeanne Hopkins, Executive Vice President and CMO for Ipswitch.Jeanne talks about;
The changing role of of marketing and the CMO’s role over the past 14 years
How putting in the work with sales and marketing to align will improve results in the short and long term
Her words of advice to up-and-coming CMO’s.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ ...2020-09-2316 minCMO InsightsAlexandra Shapiro, CMOIn this episode of CMO Insights, Jeff Pedowitz sits down with Alexandra Shapiro.Alexandra discusses;
The fundamental belief that marketing strategy and business strategy must be aligned tightly
How her team puts into practice and operationalizes customer experience
The multiple uses technology provides marketing to achieve goals and drive business
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2317 minCMO InsightsJulie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and GlassIn this episode of CMO Insights, Jeff Pedowitz sits down with Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass.Julie talks about:
What makes a great customer experience – making it personal instead of generic
Mapping the customer journey in the collision industry
The future of driving (and marketing) and what it means for ABRA’s customers
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/ Lear...2020-09-2228 minCMO InsightsShira Abel, CEO of Hunter & BardOn this episode of CMO Insights, Jeff Pedowitz sits down with Shira Abel, CEO of Hunter & Bard.They talk about the role PR plays in marketing as a generator of thought leadership and a method of spreading the word in a different way. They also discuss sexism and ageism in the industry.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2216 minCMO InsightsJason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.In this episode of CMO Insights, Jeff Pedowitz sits down with Jason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.Jason discusses
The transformation of marketing within an organization, moving to a revenue growth driving function
How this change is being driven from within the marketing organization vs. the overall business
How his department balances a team of generalists and specialists to implement their marketing initiatives.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.p...2020-09-2217 minCMO InsightsPeg Miller, Vice President of Marketing for Tax Guard. In this episode of CMO Insights, Jeff Pedowitz sits down with Peg Miller, Vice President of Marketing for Tax Guard.Peg talks about
Marketing to a tight niche which requires focus on middle of the funnel more than top of funnel for leads
Working closely with sales to develop marketing that drives conversions and closing those conversions to actual customers
The importance of her small marketing team to be willing to learn new innovations and stay agile in their approach.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Le...2020-09-2214 minCMO InsightsHeidi Bullock, CMO at Engagio.Note: DemandBase acquired Engagio in 2020 and we wrote about its impact on the ABM space.In this episode of CMO Insights, Jeff Pedowitz sits down with Heidi Bullock, CMO at Engagio.Heidi talks about:
How Engagio is helping prospects build a foundation in account based marketing
Building a thoughtful, well-rounded team that can work innovatively and still meet the business goals of the organization
The dangers of building a Frankenstack in your MarTech
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about Th...2020-09-2217 minCMO InsightsPatrick Giusti, Head of Sales and Marketing at Mad Street DenIn this episode of CMO Insights, Jeff Pedowitz sits down with Patrick Giusti, Head of Sales and Marketing at Mad Street Den.Patrick talks about:
The challenges of running a startup and how new technology helps
What it takes to run Sales and Marketing at the same time and how he keeps the two departments aligned
What makes a salesperson successful
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about y...2020-09-2217 minCMO InsightsNicole Wojno, CMO at UNserIQ.In this episode of CMO Insights, Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ.talks about:
The difference between being customer focused and customer service oriented
Finding strength in a focused, diverse team
Building a robust MarTech stack that helps Marketing and Sales align
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2214 minCMO InsightsKirby Wadsworth, CMO at Illusive Networks. In this episode of CMO Insights, Jeff Pedowitz sits down with Kirby Wadsworth, CMO at Illusive Networks.Kirby talks about:
How technology has allowed Marketing to focus on individuals rather than large groups of people with similarities
The differences between hiring for a large company and a small company
The challenges associated with claiming a space in the security market landscape
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about y...2020-09-2218 minCMO InsightsChandar Pattabhiram, CMO at Coupa Software.In this episode of CMO Insights, Jeff Pedowitz sits down with Chandar Pattabhiram, CMO at Coupa Software.Chandar talks about:
The trickle-down aspect of company culture — it starts with the leadership
The importance of remembering to appeal to emotion in B2B marketing
The ABM perspective and the importance of building long term relationships
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2218 minCMO InsightsMartin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum.In this episode of CMO Insights, Jeff Pedowitz sits down with Martin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum.Martin talks about:
The importance of building meaningful relationships with your customers
Why it is a mistake to go “all digital” with your marketing campaigns
Creating interactive dialogues on your social media platforms
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megap...2020-09-2217 minCMO InsightsSteven Cook, Contributing Editor, CMO.com by AdobeIn this episode of CMO Insights, Jeff Pedowitz sits down with Steven Cook, Contributing Editor, CMO.com by Adobe.Steven talks about:
His inspiration behind his book, Insights on Impact Innovators, and how it has developed over time
The absolutely essential nature of culture when it comes to building a company
The consumer as the ultimate disruptor in the marketplace
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your a...2020-09-2223 minCMO InsightsScott Vaughan, CMO of Integrate.In this episode of CMO Insights, Jeff Pedowitz sits down with Scott Vaughan, CMO of Integrate.talks about:
Marketing’s ability to pull storytelling and revenue marketing together with the customer journey
The challenges of acquiring resources and using them creatively
Successfully sorting through the cluttered MarTech landscape
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2220 minCMO InsightsJohn Kottcamp, Chief Marketing Technologist and CMO at TahzooIn this episode of CMO Insights, Jeff Pedowitz sits down with John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo.John talks about:
The definition and scope of a Chief Marketing Technologist’s role
Personalization and the ability to dynamically deliver relevant content to specific customers
The challenges associated with aligning Sales and Marketing and how technology can help
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad cho...2020-09-2218 minCMO InsightsWill Wiegler, Senior Vice President and CMO of SpringCM In this episode of CMO Insights, Jeff Pedowitz sits down with Will Wiegler, Senior Vice President and CMO of SpringCM .Will talks about:
How marketing is a blend of art and science and how marketing is moving closer to science by becoming more measurable
The business of marketing: delivering products and services both internally and externally
Taking advantage of the MarTech revolution and keeping your tech stack simple
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/2020-09-2216 minCMO InsightsJeffrey Rohrs, CMO of Yext In this episode of CMO Insights, Jeff Pedowitz sits down with Jeffrey Rohrs, CMO of Yext.Jeffrey talks about:
The key attributes needed for marketers: flexibility, initiative, teamwork, and motivation
A new category that Yext has created called “Digital Knowledge Management”
The importance of educating prospects and industry analysts on what Yext is and what it can do for them
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about y...2020-09-2216 minCMO InsightsAlison Murdock, CMO at SocialChorusIn this episode of CMO Insights, Jeff Pedowitz sits down with Alison Murdock, CMO at SocialChorus.In this video, Alison talks about:
Digital transformation and the importance of communicating the change internally
Educating your market — raising awareness that there is a problem and letting people know what’s possible
The use of predictive technologies to optimize Sales cadence
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad ch...2020-09-2218 minCMO InsightsBen Lazar, Chief Marketing and Product Officer of PayspanIn this episode of CMO Insights, Jeff Pedowitz sits down with Ben Lazar, Chief Marketing and Product Officer of Payspan.Ben talks about:
Personalization at scale and how difficult it is to do right
Achieving higher value in your messaging by looking at how your customer engages their customer
The impact that AI will have on the future of marketing
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more ab...2020-09-2220 minCMO InsightsDavid Reske, Founder and President of Nowspeed. In this episode of CMO Insights, Jeff Pedowitz sits down with David Reske, Founder and President of Nowspeed.talks about:
Using digital marketing to make a difference in the world
Adapting to the rapid shifts in the digital marketing universe as technology has advanced
The next big trends – AI and big data
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2117 minCMO InsightsCharlene Farside, CMO at AdvisenIn this episode of CMO Insights, Jeff Pedowitz sits down with Charlene Farside, CMO at Advisen. They discuss the challenge of keeping up with the demands of the market when resources are lean, the need for problem solving skills on their team and prioritizing investments in MarTech. About Charlene FarsideCharlene Farside is Executive Vice President and Chief Marketing Officer at Advisen. She is responsible for linking the innovations of Advisen’s businesses to the customer experience to build the global Advisen brand, create awareness and advocacy, and drive customer preference for...2020-09-2114 minCMO InsightsKyle Lacy, VP of Marketing at LessonlyIn this episode of CMO Insights, Jeff Pedowitz sits down with Kyle Lacy, VP of Marketing at Lessonly.Kyle talks about:
Strategic priorities in the customer journey
Positioning and messaging in the market
Remaining agile in the use of business processes
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2116 minCMO InsightsMike Westgate, VP of MarketingIn this episode of CMO Insights, Jeff Pedowitz sits down with Mike Westgate, VP of Marketing at Briggo.Mike talks about:
Connected Coffee – connecting people digitally to their coffee, enhancing the coffee experience through technology
Location based marketing and leveraging location based data
Scaling to new markets with a small (3-person) marketing team
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adcho...2020-09-2117 minCMO InsightsJeanne Hopkins - Ipswitch, Chinstine Nurnberger - Bottomline Technologies, Ken Wincko - Workwave.At the B2B Marketing Exchange, The Pedowitz Group CEO Jeff Pedowitz sits down with three marketing leaders to discuss their perspective and share insights into strategic priorities for the year ahead, trends impacting shote ability to engage buying teams at key accounts, new tools and solutions they are testing or deploying, and plans for building and guiding the modern marketing organization. Featuring Jeanne Hopkins - Ipswitch, Chinstine Nurnberger - Bottomline Technologies, Ken Wincko - Workwave.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more abou...2020-09-2131 minCMO InsightsAndy McFarlane In this episode of CMO Insights, Jeff Pedowitz sits down with Andy McFarlaneAndy discussed the radically changing Telco market, Telstra's transformation and what it takes to build an enterprise B2B marketing capability in a legacy B2C business.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2116 minCMO InsightsArdath Albee, CEO of Marketing Interactions. In this episode of CMO Insights, Jeff Pedowitz sits down with Ardath Albee, CEO of Marketing Interactions.talks about:
Texting – a new trend for her company in 2018 – and how it contributes to big data
The importance of personas in Account Based Marketing
Learning the language of the business
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2114 minCMO InsightsPaul Johnson, Chief Product and Marketing Officer for Displayit In this episode of CMO Insights, Jeff Pedowitz sits down with Paul Johnson, Chief Product and Marketing Officer for Displayit Paul discusses the tradeshow industry as it stands today, the important role they still play in a company's overall marketing strategy and trends affecting the industry. About Paul JohnsonIn 2014, Displayit brought Paul Johnson on board as the head of the Marketing Advantage team. Paul is responsible for determining clients’ needs, ensuring that Displayit has the right products and services to satisfy those needs, and making it easy for Clients to decide what to...2020-09-2120 minCMO InsightsChris Spears, Chief Marketing Technology Officer for Arke In this episode of CMO Insights, Jeff Pedowitz sits down with Chris Spears, Chief Marketing Technology Officer for Arke.Chris discusses how
Integrating technology requires a plan, process and forethought for true implementation
Minimally viable data is an important term for his internal team when it comes to metrics and analytics
Procurement of technology and project management are two different functions that need to be connected.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ 2020-09-2115 minCMO InsightsArmen Najarian, Chief Marketing Technology Officer for ThreatMetrix. In this episode of CMO Insights, Jeff Pedowitz sits down with Armen Najarian, Chief Marketing Technology Officer for ThreatMetrix.Armen shares
How he thinks of himself as a business person and spends a lot of time with the CFO
The importance of delegation, communication and choosing the right things to focus on
His philosophy on the three pillars of people, process, and technology.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn m...2020-09-2115 minCMO InsightsBob Canaway, Chief Marketing Technology Officer for Black Duck Software In this episode of CMO Insights, Jeff Pedowitz sits down with Bob Canaway, Chief Marketing Technology Officer for Black Duck Software.Bob discusses
The importance of understanding how and when a customer is introduced to your product/service
The need to have a business analyst perspective on his marketing team
Why asking the right questions during the software demo stage is critical to ensure it will fulfill the promise for your organization.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https...2020-09-2115 minCMO InsightsPeter Herbert, Vice President of Marketing with VersionOne In this episode of CMO Insights, Jeff Pedowitz sits down with Peter Herbert, Vice President of Marketing with VersionOne.They made the decision 18 months ago to transform how they did marketing and adopt Account-Based Marketing (ABM). As a company, they moved from a transaction model to one where they focused on the Global 2000 organizations that would use the company’s software to do enterprise-wide transformation. As part of the VersionOne marketing transformation, they employed ABM.In Peter’s own words: “We’ve employed ABM to help us target our efforts more effectively, personalize [messaging] and...2020-09-2116 minCMO InsightsMarvin Mason, CMO at the Crisis Prevention Institute (CPI) In this episode of CMO Insights, Jeff Pedowitz sits down with Marvin Mason, CMO at the Crisis Prevention Institute (CPI) Marvin built a marketing team largely around the process of content marketing. In his own words: “The idea here is to publish relevant, helpful, interesting content that causes people to seek us out as solutions providers, and if we can get involved in the conversations they are having, and provide them helpful resources, we are a natural go-to place.”Marvin’s team does a lot of work around personas and buying journeys as well as use PPC to te...2020-09-2114 minCMO InsightsJennifer Anaya, Vice President of Marketing for North America at Ingram Micro In this episode of CMO Insights, Jeff Pedowitz sits down with Jennifer Anaya, Vice President of Marketing for North America at Ingram Micro.Ingram Micro is the largest global technology distributor. In this role Jennifer is changing the dialog about marketing in the IT channel in inspiring new and unconventional ways for Ingram Micro and their business partners to go to market. Her responsibilities include developing the branding market strategies and services that generate measurable business results.Additionally, Jennifer is responsible for leading and managing the daily operation of agency Ingram Micro, an $80 million marketing service...2020-09-2118 minCMO InsightsDavid Lewis, CEO of DemandGen. In this episode of CMO Insights, Jeff Pedowitz sits down with David Lewis, CEO of DemandGen.David discusses
How more and more companies are adding a marketing operations function to their business model
The pressure on marketing as a department to become a revenue center vs. a cost center
The ever-expanding role data is taking when it comes to driving marketing initiatives.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about y...2020-09-2119 minCMO InsightsRyan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems In this episode of CMO Insights, Jeff Pedowitz sits down with Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems.Ryan talks about
How marketing has changed and evolved as an industry and department over the past 20+ years
The challenges and the opportunities of working with a global sales team
And what he and his team are being held accountable for within the company.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ 2020-09-2015 minCMO InsightsSuzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems In this episode of CMO Insights, Jeff Pedowitz sits down with Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems.Suzanne discusses
The changing role of marketing over the years and especially in healthcare marketing
How to balance being a customer-centric organization with the need to ensure personal information is secure
The importance of developing a roadmap with meaningful data, not just a mashup of data
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/2020-09-2018 minCMO InsightsRand Fishkin, Co-Founder of Moz. In this episode of CMO Insights, Jeff Pedowitz sits down with Rand Fishkin, Co-Founder of Moz. He launched SparkToro in 2020, after this interview was conducted.Rand talks about:
The importance of marketing, sales, social and all areas of digital collaborating together to create greater results
Why focusing on the few things your company does well is better for content strategy vs. trying to do everything all the time
Doing the necessary research on your target audience to ensure your content is getting in front of the right people at the right time.
Connect wit...2020-09-2018 minCMO InsightsMandira Mehra, CMO at MRI Software In this episode of CMO Insights, Jeff Pedowitz sits down with Mandira Mehra, CMO at MRI Software.Mandira talks about:
Managing rapid growth in their niche market
Repositioning their brand and identity
Embracing change to leverage greater growth
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2017 minCMO InsightsSteven Bonacorsi, President of International Standard for Lean Six Sigma. In this episode of CMO Insights, Jeff Pedowitz sits down with Steven Bonacorsi, President of International Standard for Lean Six Sigma.Steven talks about:
The history and growth of Lean Six Sigma, a customer/data driven methodology
The process of adopting Lean Six Sigma
The benefits of Lean Six Sigma over other methods
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoice2020-09-2021 minCMO InsightsJohn Steinert, CMO of TechTarget. In this episode of CMO Insights, Jeff Pedowitz sits down with John Steinert, CMO of TechTarget.John talks about:
Focusing on the strategy of balancing short term needs/results with long term performance
Why marketing does not own the customer journey and has not earned the right to manage the customer experience
How marketing has evolved over time to be more measurable and to run like a business
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ 2020-09-2020 minCMO InsightsJulie Knight Ludvigson, CMO of Topia In this episode of CMO Insights, Jeff Pedowitz sits down with Julie Knight Ludvigson, CMO of Topia.Julie talks about:
The fractured ecosystem of comprehensive global mobility management
The challenges of rebranding a company after a recent merge
The importance of messaging/positioning (making sure everyone is telling the same story) as primary KPIs
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2016 minCMO InsightsRobby Gulri, Chief Talent Officer at ENGAGE Talent. In this episode of CMO Insights, Jeff Pedowitz sits down with Robby Gulri, Chief Talent Officer at ENGAGE Talent.Robby talks about:
The key attributes they look for in their team members, as well as the attributes their customers are looking for
The enormous challenge of keeping up with the ever-evolving MarTech landscape
The biggest challenges many companies face in the marketing universe today
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ ...2020-09-2012 minCMO InsightsShane Elliot, VP Global LSS Marketing at Agilent Technologies In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Elliot, VP Global LSS Marketing at Agilent Technologies.Shane talks about:
The big challenges for large, global companies like Agilent Technologies
The need to transform to stay ahead of ever-evolving customer needs
Creating and curating localized content while maintaining global consistency and efficiency
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megapho...2020-09-2016 minCMO InsightsDebbie Umbach, VP of Marketing, BitSight Technologies In this episode of CMO Insights, Jeff Pedowitz sits down with Debbie Umbach, VP of Marketing, BitSight TechnologiesDebbie Umbach talks about Using data to measure and track success. Her focus on being market-driven over being product, sales or customer-driven.Her past career in engineering and how it has impacted her marketing career.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ 2020-09-2017 minCMO InsightsBrennan Andrews, Marketing Director, Dart Bank In this episode of CMO Insights, Jeff Pedowitz sits down with Brennan Andrews, Marketing Director, Dart BankBrennan Andrews talks about:The different ways you can use technology to reach your customers. Succeeding in the marketing world while having a small team and limited resources. The importance of training your team and empowering them to make decisions. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad...2020-09-2017 minCMO InsightsMelanie In this episode of CMO Insights, Jeff Pedowitz sits down with Melanie talks about:Studying behaviors of users and customers. Measuring marketing initiatives and overall trends. Brand innovation and media innovation during the growing digital age. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2003 minCMO InsightsJames Thomas, CMO of Solium Capital Inc In this episode of CMO Insights, Jeff Pedowitz sits down with James Thomas, CMO of Solium Capital Inc.They discuss how different companies think about equity and how it drives company growth. Equity management software and how Solium’s platform solves problems for both small and large companies. Using data and information to show how marketing impacts the business. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad c...2020-09-2002 minCMO InsightsChristopher Tarantino, CEO and Founder of Epicenter Media & Training In this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO, and Founder of Epicenter Media & Training talks about:Marketing for emergencies and crisis communications. Bridging the gap of what a communicator already knows with new communication styling. Educating companies on marketing approaches to use on social media during a crisis Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices...2020-09-2017 minCMO InsightsIn this episode of CMO Insights, Jeff interviews Lisa Cole, Corporate VP and CMO of Huron. Lisa talks about what it's like to move from consulting to the client side. She also discusses shifting the mindset of marketers and eliminating "random acts of marketing" and focusing on the customer journey.In this episode of CMO Insights, Jeff interviews Lisa Cole, Corporate VP and CMO of Huron. Lisa talks about what it's like to move from consulting to the client side. She also discusses shifting the mindset of marketers and eliminating "random acts of marketing" and focusing on the customer journey. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-2012 minCMO InsightsWhen you realize that Saul Leal, General Manager at FamilyShare Network, has developed a following of 120 million people, you might conclude that he would be a great source of advice on content strategy…and you would be right. Saul took time out recently to record an interview with Jeff Pedowitz. Jeff asked him if the skill sets of the content marketing team were changing and how he trained and prepared his 4000 contributors. The answer was very illuminating.When you realize that Saul Leal, General Manager at FamilyShare Network, has developed a following of 120 million people, you might conclude that he would be a great source of advice on content strategy…and you would be right. Saul took time out recently to record an interview with Jeff Pedowitz. Jeff asked him if the skill sets of the content marketing team were changing and how he trained and prepared his 4000 contributors. The answer was very illuminating.“Most of our employees are statistical oriented, more mathematical oriented, more numbers oriented. Most of our employees are not journalists…even t...2020-09-2016 minCMO InsightsIn this podcast, Edwin chats with The Pedowitz Group CEO, Jeff Pedowitz, about what it takes to foster a “testing” culture and how to build a successful marketing team.Edwin Choi is a fanatical A/B tester, lover of analytics data and digital marketing enthusiast. He is passionate about digital marketing, online media and bridging the gap between psychology retail.Edwin is currently the VP of Marketing at Mobovida and CellularOutfitter.com, a leading online retailer and vertically integrated “fast fashion” mobile accessory brand. Mobovida is a direct-to-consumer mobile accessory brand embodying the progressive 24/7 lifestyle of our digital generation.
Achieved 500% growth in 4 years
Built one of the country’s leading, award winning digital marketing teams from scratch
Established a heavily data-oriented, testing based culture
Built and/or le...2020-09-2015 minCMO InsightsIn this episode of CMO Insights, Jeff Pedowitz, CEO of The Pedowitz Group, talks with Joe about the current state of content and how organizations can improve this area of marketing to drive more business. Watch to learn Joe’s take on: The role of content as it relates to demand generation and what’s required to allow content to be successful Developing a smarter strategy to create more effective content and why less can definitely be more with content development What skills your marketing department needs to consider to go beyond marketing and become a media outlet for your audience Technology and what really needs to happen before you purchase another piece of software for your marketing team Keeping measurement of content focused on four key areas to move your business and your bottom line forwardSince 2007 the Content Marketing Institute has become the leading resource for what is now considered the content marketing industry. Joe Pulizzi, Founder and CEO of CMI, is the industry’s top evangelist, traveling the globe educating brands and marketers on how to become a content first organization.In 2011 CMI launched its flagship conference, Content Marketing World, and in just 6 years has grown attendance from just over 600 to more than 3600 marketers from 50 countries. Earlier this year, Content Marketing Institute was purchased by UBM, one of the world’s largest B2B event organizers.In this episode of C...2020-09-2021 minCMO InsightsSteve Farnsworth, CMO at The Steveology Group, shared his thoughts on the changing role of marketers in a recent video interview with Jeff Pedowitz. Jeff asked if marketing executives were changing how they organized their teams around content. Steve replied: “Not yet, unfortunately, not as much as I think will happen.Steve Farnsworth, CMO at The Steveology Group, shared his thoughts on the changing role of marketers in a recent video interview with Jeff Pedowitz. Jeff asked if marketing executives were changing how they organized their teams around content. Steve replied: “Not yet, unfortunately, not as much as I think will happen. When you look at small organizations doing content, while they have the flexibility and agility to do it, they don’t tend to have the skill sets, maturity or the bandwidth to pull it all together. In the big organizations they tend to fall into this thing where they...2020-09-2019 minCMO InsightsAna Perez, Vice President of Marketing, Health and Benefits for Aon HewittJeff Pedowitz sits down with Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt.Ana talks about the challenges of moving from a traditional marketing operation to a revenue marketing organization and more!Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1915 minCMO InsightsAden Andrus, Director of Marketing for Disruptive AdvertisingTune in as Jeff Pedowitz talks with Aden Andrus, Director of Marketing for Disruptive Advertising. Aden shares how going deep with their persona work and really focusing on value drives the marketing initiatives they implement.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1915 minCMO InsightsRich Wellins, Senior Vice President of Marketing for Development Dimensions International(DDI)On this episode of CMO Insights Jeff Pedowitz sits down with Rich Wellins, Senior Vice President of Marketing for Development Dimensions International(DDI).Rich discusses how a company that works in the talent management market is adjusting their own talent needs to stay on top of demand generation marketing skills.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1919 minCMO InsightsStephanie Meyer, CMO of ConnectureIn this episode of CMO Insights, Jeff Pedowitz sits down with Stephanie Meyer, CMO of Connecture joins Jeff on CMO Insights to talk about marketing in the healthcare industry and the importance of a clean database.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1928 minCMO InsightsAllen Gannett, Founder and CEO of TrackMavenIn this episode of CMO Insights, Jeff Pedowitz sits down with Allen Gannett, Founder and CEO of TrackMaven – an integrated marketing analytics platform.He had some interesting things to say about aggressive lead scoring, organizing sales and marketing, and process. He also shared how their whole idea of bringing together all types of disparate analytic needs that customers have, social analytics, content marketing analytics, news monitoring, web analytics, and giving it to them in one place has differentiated them from their competitors. Allen shared that “the big lever that we use in our sales and marke...2020-09-1915 minCMO InsightsJeremy Miller, Marketing and Business DevelopmentIn this episode of CMO Insights, Jeff Pedowitz sits down with marketing executive Jeremy Miller, For Jeremy Miller, branding is deeply personal. After watching his family’s business nearly hit rock bottom, he and his family were forced to take a long hard look at the way the company was run and at the industry as a whole.Jeremy realized it wasn’t his company’s sales people or marketing processes that were failing, it was their brand. This caused him to regroup, revamp, and rebrand the business. And within a year the company turned the corner and ro...2020-09-1914 minCMO InsightsBrian Carroll, speaker, author and lead generation consultant, Chief Evangelist with MECLABS Institute.In this episode Jeff Pedowitz sits down with Brian Carroll, speaker, author and lead generation consultant while Brian was still in his role as Chief Evangelist with MECLABS Institute.Brian shares the importance of taking an education first approach with marketing and sales; that solving your client’s problems is critical to building a bridge and subsequently to creating a revenue relationship.Using technology to isolate key events that show triggers of how an audience member moves through their buyers’ journey is key to creating the right content at the right time for the right peopl...2020-09-1917 minCMO InsightsSteve Schley, Vice President of Global Marketing for KrolLDiscovery In this episode of CMO Insights, Jeff Pedowitz sits down with Steve Schley, Vice President of Global Marketing for KrolLDiscovery. Steve discusses the challenges and opportunities of managing a global team while still driving toward a revenue marketing operations model. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1811 minCMO InsightsBrad Gillespie, Chief Marketing Officer for OctivIn this episode of CMO Insights, Jeff Pedowitz talks to Brad Gillespie, Chief Marketing Officer for Octiv. Brad breaks down how his marketing team uses skills from various disciplines to work with sales, product and finance within the company to grow business opportunities. Learn how Octiv approaches Account-Based Marketing and how persona and buyer's journey are key to this strategy. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit m...2020-09-1829 minCMO InsightsWes Durow, Chief Marketing Officer for Mitel In this episode of CMO Insights, Jeff Pedowitz sits down with Wes Durow, Chief Marketing Officer for Mitel. Wes discusses the importance of going back to the basics in today's fast-moving digital marketing landscape and more! Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1811 minCMO InsightsLeo Tucker, Senior VP of Global Marketing for PGiIn this episode of CMO Insights Jeff Pedowitz talks with Leo Tucker, Senior VP of Global Marketing for PGi. Leo shares how digital has integrated all areas of the organization allowing for more collaboration and partnership. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1811 minCMO InsightsCaren Cioffi, Sr. Vice President and General Manager of Digital Marketing, BrightcoveCaren Cioffi has been with Brightcove since the very beginning when they launched over ten years ago. Jeff Pedowitz talks with Caren about her journey and how Brightcove is running its marketing department like a business. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1816 minCMO InsightsTracy Eiler, Chief Marketing Officer at InsideViewIn this episode of CMO Insights, Jeff Pedowitz talks with Tracy Eiler, Chief Marketing Officer at InsideView to get her take on what is needed for today's marketing professional to stay competitive and how small changes to the process can make it easier for sale and marketing to put the customer first. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1814 minCMO InsightsMichael Bailey, Vice President of Marketing for FleetcorIn this episode of CMO Insights, Jeff Pedowitz talks with Michael Bailey, Vice President of Marketing for Fleetcor. Learn how Fleetcor is using big data to learn more about their customers and increase their revenue along the way. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1816 minCMO InsightsTeresa Caro, Senior Vice President for FortivaIn this episode of CMO Insights, Jeff Pedowitz sits down with Teresa Caro, Senior Vice President for Fortiva. Teresa shares how the lifecycle of sales, marketing and business operations all need to be considered when developing revenue marketing objectives. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1824 minCMO InsightsDan Brown, VP of Marketing Operations for VerintIn this episode of CMO Insights, Jeff Pedowitz sits down with Dan Brown, VP of Marketing Operations for Verint, shares how he has developed a marketing operations organization within this billion-dollar global company. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1825 minCMO InsightsDiego Lomanto, Chief Marketing Officer for Talent Inc., In this episode of CMO Insights, Jeff Pedowitz sits down with Diego Lomanto, Chief Marketing Officer for Talent Inc. , joins Jeff Pedowitz in this episode of CMO Insights. Diego shares the unique challenges as well as the opportunities he and his marketing team face as part of a startup company.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1831 minCMO InsightsKen Robinson, Chief Marketing Officer for ProSitesRevenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1811 minCMO InsightsShonodeep Modak, Chief Marketing OfficerIt's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Connections is not only up for this challenge, but in this interview with Jeff Pedowitz, shares how understanding your buyer and what they need for solutions is key to business today. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more...2020-09-1814 minCMO InsightsKerry Langstaff, Chief Marketing Officer for XigniteIn this episode of CMO Insights, Jeff Pedowitz sits down with Kerry Langstaff, Chief Marketing Officer for Xignite.Kerry shares her journey from being the sole marketing professional on the start up team four years ago to now building a revenue marketing department. Hear how she has taken marketing efforts to be 100% inbound and how Xignite is using technology to fuel those efforts.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ 2020-09-1815 minCMO InsightsJennifer Haney-Crowe Vice President of Marketing for Forecast5 Analytics In this episode of CMO Insights, Jeff Pedowitz sits down with Jennifer Haney-Crowe, Vice President of Marketing for Forecast5 Analytics joins Jeff Pedowitz on CMO Insights. Jennifer talks about her transition from a large, global enterprise to a young, smaller company and how this change has provided opportunities to stretch her marketing muscles. From ideation, to marketing technology and the skills of her small, but talented team, Jennifer shares how change is exciting for her and the company. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Ped...2020-09-1811 minCMO InsightsMeagen Eisenberg, CMO for MongoDBIn this episode of CMO Insights, Jeff Pedowitz sits down with Meagen Eisenberg, CMO for MongoDB. In her two years with the company, she has doubled the size of her marketing team, learning important and necessary skill sets that fill in gaps to create a whole, cohesive unit. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1816 minCMO InsightsMarilyn Cox VP of Marketing and CRM for The Second CityMoving from the world of B2B technology to an entertainment and training company may sound like a pretty big leap. But Marilyn Cox VP of Marketing and CRM for The Second City shares with host Jeff Pedowitz that her move from enterprise tech to entertainment is a lot closer than you may realize. Marilyn shares how The Second City is taking on a more holistic approach to their marketing as they go deeper with technology to provide a more unified experience with customers, audience members, and partners. Connect with Jeff on LinkedIn - https://www.linkedin...2020-09-1814 minCMO InsightsBrian Kardon, CMO at FuzeCMO Insights brings you another great interview as Brian Kardon, CMO at Fuze, joins Jeff Pedowitz to talk about the ever-changing role of the CMO. Brian shares his viewpoint on how the role of marketing has changed within companies; how data, measurement and an understanding of various tools are necessary for today's marketing professional. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1811 minCMO InsightsChristelle Flahaux, former VP of Marketing In this episode of CMO Insights, Jeff Pedowitz sits down with Christelle Flahaux, former VP of Marketing for Domo, to talk marketing, technology, analytics and so much more! Learn how Domo is "all in" with Account-Based Marketing and how marketing technology is the way of doing business for this company in the digital economy.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1816 minCMO InsightsTim Minahan, Chief Marketing Officer for Citrix.Jeff Pedowitz sits down with Citrix Tim Minahan, Chief Marketing Officer for Citrix. In this interview Tim shares how he is helping Citrix transform beyond IT and helping other lines of business achieve their business outcomes. He talks about the multi-faceted elements of transformation that included technology, culture and people. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1820 minCMO InsightsDario Priolo, CMO for Sales Performance InternationalIn this episode of CMO Insights, Jeff Pedowitz interviews Dario Priolo, CMO for Sales Performance International. Dario discusses how technology has changed they way they deliver training to their sales clients and how implementing ABM has been a game changer for the organization. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1815 minCMO InsightsGary S. Mullen, The Revenue Marketing MindsetThe second season of CMO Insights kicks off with Gary S. Mullen, Vice President of Marketing for Globalscape, a leader in secure data exchange solutions. TPG CEO Jeff Pedowitz talks with Gary about how his marketing team has evolved to include a revenue marketing mindset critical to stay ahead in today's ever-changing landscape.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-1816 minCMO InsightsPeter Smails, Scaling in the CloudIn this episode of CMO Insights, Jeff Pedowitz sits down with Peter Smails CMO of Imanis Data talks about Traditional data and how the cloud has changed data, Creating a market and creating awareness. The importance of driving awareness in the market and leveraging Marketo and Salesforce.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2019-11-1102 min