Shows
OnBase: Smashing Sales and Marketing MisalignmentsEp. 535 | Creativity Isn’t Dead: Rekindling Bold Ideas in B2B MarketingEpisode SummaryThis episode dives deep into the heart of creativity in B2B marketing as Jeff and Carman illuminate the power of bold ideas in revitalizing campaigns. From the challenges of standing out in a "sea of sameness" to the unique opportunities presented by AI, the duo shares actionable insights on rethinking how brands engage, differentiate, and capture attention in complex B2B environments. Learn how to leverage concepts like the "Big Long Idea," champion creativity, and foster meaningful connections with your audience.Key TakeawaysMove Beyond the "Sea of...2025-05-2740 min
The Kula RingReclaiming the Voice of the Customer: How Podcasting Bridges the Gap in B2B MarketingIn this episode of The Kula Ring, Casey Cheshire introduces the concept of "Disconnected Marketing," the slow, creeping separation between marketers and their customers caused by over-reliance on tech and automation. Casey shares how launching a podcast helped him reverse that disconnect by creating real, human connections with customers, starting relationships with generosity rather than a sales pitch.
Alongside hosts Carman Pirie and Jeff White, Casey explores the importance of knowing your customers by name, and even more critically, understanding their real pains and challenges. They discuss how podcasting serves as a powerful tool to foster reciprocity, build authentic relationships...2025-04-2931 minThe Kula RingTurning Tariffs into Opportunity: How Manufacturers Can Market SmarterIn times of economic uncertainty, many manufacturers instinctively pull back on marketing, but according to Una de Boer, that’s exactly the wrong move. In this episode of The Kula Ring, Una joins hosts Carman Pirie and Jeff White to challenge the idea that marketing should take a backseat when times get tough. She shares practical, data-driven strategies for manufacturers looking to grow revenue through diversified customer bases, without breaking the bank.
From assessing existing customer data for hidden opportunities to taking the first steps into international markets through scalable digital campaigns, Una outlines how B2B manufacturers can move be...2025-04-2238 min
The Resilience ReportBest of 2024: What it Will Take for Businesses and Leaders to be Resilient Going ForwardOur "Best of 2004" episode is a heartfelt thank you to all of our listeners and guests for being part of The Resilience Report. Your support, feedback and desire for positive impact is truly magical!Finance (our most downloaded topic in 2024!)Lauren Ott, Senior Director, Strategic Partnerships @ Impact Genome Milla Craig, Founder & CEO @ Millani Inc.Pierre-Laurent Macridis, Senior Associate - Private Investment Research @ Rally AssetsAbby Massey, Vice President of Energy Incentives @ TaxTakerFashion & BeautyJenn Harper, Founder and CEO @Cheekbone BeautyAnnette Nguyen, Founder @ Shwap Club Mireille "Dr. Mimi" Vega, Founder @ VGAM Biome Elaine Kim Smith & Les...2024-12-2524 min
Discover Indie Film468. 4Qs with Pirie MartinWhat are the 4Qs? (1) Three favorite films. (2) An underrated film. (3) An overrated film. (4) A lesser-known film people should seek out.
I hope everyone is having a wonderful Thursday and you all have very exciting plans this weekend.
I also hope you listened to (and enjoyed) Tuesday’s great chat with filmmaker Pirie Martin. Pirie’s film “Psychosis” is a unique and thoroughly enjoyable noir thriller I hope everyone is inspired to watch.
At Sherman Oaks Film Festival in 2024, “Psychosis” won Pirie the Grand Jury Award – BestScreenplay – Feature Film – Horror and the Audience Award – Best Feature Film – Horro...2024-11-1427 minDiscover Indie Film467. Pirie Martin “Psychosis”Happy Tuesday, Friends!
Pirie Martin’s film “Psychosis” is a film that I think everyone should see. Everyone! This noir thriller is a unique and throughly enjoyable movie.
At Sherman Oaks Film Festival in 2024, “Psychosis” won Pirie the Grand Jury Award – BestScreenplay – Feature Film – Horror and the Audience Award – Best Feature Film – Horror.
Pirie hopped onto Zoom in Adelaide, Australia to chat with me about the film and his career. He also happens to be an incredibly nice person, so watch this film and give it a great rating/review anywhere that you can watch it!
Web...2024-11-121h 24The Kula RingHow Niche Orientation Impacts Your Manufacturing Marketing StrategyIn this week’s episode, co-hosts and Kula Partners principals, Jeff White and Carman Pirie, talk about niche orientation marketing. They talk about the Niche Navigator, a model and exercise they created to assess and understand where businesses fall ranging from low to high niche market orientation. Listeners can look forward to learning examples of niche market orientation, learn pitfalls that could impact their marketing strategies and tips to enhance their marketing efforts.2024-08-2732 min
The Resilience ReportTruthful Storytelling: Getting Real About Sustainability Storytelling ft. Lauren Scott (The Resilience Report)I’m excited to share this next episode with you, as it is our very first crossover podcast episode of The Resilience Report!While some excel and focus on being the most interesting person in the room, I have found the greatest joy over the years in being the most interestED in group setting. Which should come as no surprise as someone who spends much of my free time researching and hosting The Resilience Report podcast. But every now and again I get the chance to share my own story.On...2024-06-2632 min
The Vitality Code PodcastNeck Pain w/ Dr. Anthony Pirie, DC (Part 2) | The Vitality Code Podcast | Ep 022Dr. Anthony earned both his Doctor of Chiropractic and Health & Sciences degree from New York Chiropractic College in Seneca Falls, New York. Prior to receiving his Chiropractic degree, Dr. Anthony received his Physical Therapy Assistant License and specialized in outpatient neurological rehab working with a variety of conditions.
Upon graduation, Dr. Anthony moved to New York City to work in various settings affording the opportunity to work with athletes from all levels.
Dr. Anthony has extensive experience in working with patients with sports injuries who believe they are at risk for surgery. His passion is educating patients on their...2024-02-1332 minThe Vitality Code PodcastNeck Pain w/ Dr. Anthony Pirie, DC (Part 1) | The Vitality Code Podcast | Ep 021Dr. Anthony earned both his Doctor of Chiropractic and Health & Sciences degree from New York Chiropractic College in Seneca Falls, New York. Prior to receiving his Chiropractic degree, Dr. Anthony received his Physical Therapy Assistant License and specialized in outpatient neurological rehab working with a variety of conditions.
Upon graduation, Dr. Anthony moved to New York City to work in various settings affording the opportunity to work with athletes from all levels.
Dr. Anthony has extensive experience in working with patients with sports injuries who believe they are at risk for surgery. His passion is educating patients on their...2024-02-0627 min
The Resilience ReportSustainability Storytelling: Marketing B2B Manufacturers ft. Jeff White and Carman Pirie (Kula Partners)The world of environmental impact is a delicate one, an area that requires an incredible amount of nuance when it comes to storytelling. So, who better to join us than two experts in the field of digital marketing and sales: Carman Pirie and Jeff White, co-founders of Kula Partners - an agency committed to helping leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. Based out of Halifax in Nova Scotia, Canada, Jeff and Carman also co-host The Kula Ring podcast, which features conversations about marketing, sales, and...2024-01-1050 min