Jeff Rosenblum And Jordan Berg

Shows

Brand ChampionsLessons on Transparency from the Sports WorldIn this episode of Brand Champions, Jeff and Jordan break down the power of transparency in modern marketing, drawing lessons from some of the week’s biggest sports stories. From Scottie Scheffler’s humble PGA Championship win and Nike’s advertising response to the WNBA’s push for pay fairness, Jeff and Jordan explore how authenticity builds trust and how challenger brands are leveraging transparency to take on legacy players.The conversation also explores the evolving role of AI in influencer marketing, unpacking how the industry’s pursuit of efficiency can backfire when it comes at t...2025-07-2329 min

Brand ChampionsHow to Create a Winning PitchIn this episode of Brand Champions, you'll discover exactly what it takes to deliver a winning pitch. Drawing from years of experience on both sides of the table, Jeff Rosenblum and Jordan Berg share their insights into what makes a presentation truly effective. You'll learn how to immediately grab your audience’s attention, why authenticity matters more than flawless delivery, and how simplifying your message can significantly boost your impact.Whether you're pitching an idea internally or competing to land major business, this episode will help you develop compelling stories that resonate, engage, and pe...2025-07-1638 min

Brand ChampionsMonthly Mailbag: Building Great Brands and Mastering AIIn this Brand Champions mailbag episode, Jeff Rosenblum answers your biggest questions—from building courageous brands to the future of AI in advertising.Jeff dives deep into what really drives exponential growth for modern brands: courage, creativity, and content that actually serves your audience. He breaks down how the best agencies go beyond briefs, why incrementalism is the enemy of greatness, and how emotional storytelling can create massive impact, backed by real-world examples.You’ll also hear his unfiltered thoughts on AI's impact on the ad industry, how consumers are gaining the upper hand with smarter tools, and why remo...2025-07-0223 min

Brand ChampionsWinning in the Purchase JourneyIn this special episode of Brand Champions, we’ve pulled together the greatest hits from Q1—no fluff, just the most valuable insights and standout moments. From building brand champions to winning in the mid-funnel and using journey mapping to unlock consumer-driven strategies, these are the boldest ideas and sharpest insights from the conversations that defined the start of the year. Whether you're catching up or looking for a quick hit of inspiration, this episode delivers the best of Brand Champions so far.2025-06-2524 min

Brand ChampionsMarketing That Cuts Through the SpamIn this episode of Brand Champions, Jeff Rosenblum and Jordan Berg discuss the explosion of AI-generated spam, what it means for brands, and how marketers can stand out in an era of endless noise. From hyper-personalized influencer content to host-read ads, they explore what actually breaks through the cognitive spam filter and why novelty and strategy matter more than ever.📩 Got a question for a future episode? Email us at brandchampions@questus.com 2025-06-1840 min

Brand ChampionsWhy Do Indie Agencies Have Better Morale Than Holding Companies?Nearly half of holding company agency employees want out, with only 32% reporting positive morale compared to a majority at independent agencies. In this Brand Champions episode, advertising agency founders Jeff Rosenblum and Jordan dive into new research that reveals a stark employee morale gap between indie and holding company agencies. They discuss how large holding company structures create communication breakdowns, explore the ongoing impact of remote work policies on agency culture, and uncover what truly drives team satisfaction beyond surface-level office perks. Whether you're at an independent agency, work for a holding company, or considering an advertising career change...2025-06-1339 min

Brand ChampionsWinning In The Consideration EconomyIn this episode of Brand Champions, Jeff and Jordan break down the small moves that build big brand love.They unpack what it means to win in the consideration economy — where a single campaign isn’t enough, and trust is built one touchpoint at a time.From Chewy’s flowers to GANT’s New York story series, Sundays for Dogs, and Duolingo’s chaotic owl, they explore:How to build unstoppable brands by removing frictionWhy “always on” content beats seasonal campaignsTh...2025-06-0433 min

Brand ChampionsBrands Winning and Losing in the NewsIn this episode of Brand Champions, Jeff and Jordan unpack the latest advertising headlines to explore which brands are winning and which are falling behind. From Jaguar cutting ties with their agency to HBO reversing its Max rebrand, and major holding company mergers reshaping the landscape, they examine what these moves reveal about brand strategy, agency culture, and the future of marketing.More than just a recap, this is a candid look at the dynamics shaping modern advertising. What happens when legacy brands shift course? What role does culture play in agency success? And...2025-05-2733 min

Brand ChampionsHow to Create Travel Marketing ChampionsMost travel brands still think in “campaigns.” But today’s traveler is dreaming, planning, and researching all year long.In this episode of Brand Champions, Jeff Rosenblum and Jordan Berg do a deep dive on what actually works in travel and hospitality marketing — and why “always-on” content isn’t optional anymore. From Instagram folders to creator partnerships, content volume to data-powered creative briefs, this episode is a playbook for modern marketers trying to stay relevant in a social-first, research-heavy world.You’ll learn:Why seasonal campaigns are ki...2025-05-2132 min

Brand ChampionsWhy Most Brand Campaigns Fail (And What DTC Brands Get Right)Legacy brands keep trying to win with expensive, once-a-year campaigns—and it’s not working. In this episode of Brand Champions, Jeff and Jordan break down why 85% of ads are ignored, why mid-funnel content is where the real leverage lives, and how direct-to-consumer brands are beating the Fortune 1000 with agile, data-driven creative.They unpack the rise of “always on” marketing, explain why repurposed TV spots flop on social, and share examples of brands driving exponential growth by thinking like publishers, not advertisers.If you’re still trying to win attention...2025-05-1445 min

Brand ChampionsAI Has Changed Marketing Forever: What Scares Us (and What Brands Must Do Next)AI isn’t coming for marketing. It’s already here — and it’s changing everything.In this episode, Jeff and Jordan dive deep into how AI is reshaping marketing and creative work in real time:Why AI avatars are about to disrupt production (and how smart brands will use them)How new AI tools like Deep Research, Jasper, and Beautiful.AI are 10X’ing the speed of strategy and contentWhat scares the hell out of us (and where brands are most vulnerable)W...2025-05-0732 min

Brand ChampionsSh*t They Don’t Teach You at Harvard (Mailbag Edition)Welcome to another no-BS Mailbag episode of Brand Champions—aka “Sh*t They Don’t Teach You at Harvard”.In this solo Q+A, Jeff Rosenblum takes on big career questions with real, hard-earned lessons from the trenches. No theory. No ivory tower nonsense. Just tactical advice from someone who built one of the top agencies in the world without ever stepping foot in one first.Inside this episode:How to become more strategic in your career (hint: it’s not what you think)W...2025-04-2330 min

Brand ChampionsMarketing Lessons From The MastersIn this episode of Brand Champions, Jeff and Jordan break down the marketing playbook behind golf's most prestigious tournament, The Masters. Augusta National built its legendary brand on one powerful principle: Everything is important. From their limited commercials and strategic partnerships to the carefully crafted viewing experience, The Masters shows how exceptional marketing comes from attention to detail. We'll analyze the exclusive brands who advertise during this iconic event and share practical insights your business can use to create more meaningful advertising and stronger connections with your audience.2025-04-1634 min

Brand ChampionsThe Massive Opportunity To Improve Financial Service MarketingFinancial brands love TV spots and white papers. But here’s the problem: neither of those show up where the real decisions get made.In this episode of Brand Champions, Jeff Rosenblum and Jordan Berg expose the biggest blind spot in financial services marketing—the mid-funnel—and explain how to build content that actually drives consideration, trust, and conversion.From B2B to B2C, banking to insurance, they break down:- Why the same three plays (ads, events, PDFs) are no longer enough 2025-04-0930 min

Brand ChampionsHow Great Brands Tell Better Stories (Without Saying Too Much)Do customers really have the attention span of a goldfish? Or is your content just boring?In this episode of Brand Champions, Jeff and Jordan break down how today’s most beloved brands—like Yeti, Rivian, and G/Fore—are winning not by saying more, but by saying less.They explore:✅ Why long-form video is back (yes, even on social)✅ How the best brands ignite imagination instead of overwhelming with info✅ The problem with forcing one...2025-04-0239 min

Brand ChampionsMonthly Mailbag: What is a Brand Champion?What makes a brand champion? Are Super Bowl ads worth it? Is traditional advertising dying?In this special Mailbag episode of Brand Champions, Jeff Rosenblum answers 7 big questions from listeners, tackling everything from word-of-mouth marketing to the future of advertising.Topics covered:✅ What is a brand champion—and why do they matter more than ads?✅ Super Bowl ads vs. precision marketing—which actually works?✅ The Wonder Woman moment—how streaming changed advertising forever.2025-03-2618 min

Brand ChampionsWhy Most Marketing Funnels Are Broken—And How to Fix ThemIn this episode of Brand Champions, hosts Jeff and Jordan explore how journey maps help brands drive exponential growth by understanding the entire consumer decision-making process. They discuss why traditional marketing funnels fall short, how to create effective journey maps, and the importance of removing friction points to improve conversion. The conversation reveals how brands can create the right content at the right time to meet consumers' needs throughout their buying journey.Timestamps:0:00 Introduction and the 13-hour car buying journey4:47 What is a journey map and how it differs from marketing funnels8:32 Understanding consumer mindset vs. marketer perspective11:17 How...2025-03-1231 min

Brand ChampionsEpisode 1: Welcome To Brand Champions, with Jeff Rosenblum and Jordan BergBrand Champions reveals how top brands drive exponential growth. Hosted by lifelong best friends, Jeff Rosenblum and Jordan Berg, this podcast follows their journey from outsiders with no advertising experience to industry leaders. With a bold vision for blending data and creativity to deliver real value, they turn decades of experience into actionable lessons in Brand Champions.2025-03-0521 min

PullHitter Fantasy BaseballEP 223: Scouting the Statline w/ Jordan RosemblumWelcome to the PullHitter Podcast, your destination for actionable resources and tools to grind your way to ultimate fantasy baseball success. Support my work and join the Pull Hitter Patreon:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -Access to lively Discord with highly active members sharing player evaluations, draft boards and strategies..get a leg up on your league mates! -Player Breakdowns series in audio and video form -Draft recaps from me -Much more! ⁠⁠⁠⁠https://patreon.com/user?u=32383693&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_creator&utm_content=join_link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ On this episode I talk to Jordan Rosenblum of Scou...2023-12-162h 04

Buzzdwords#33 - Book Club: Friction: Passion Brands in the Age of DisruptionWe're here with the first book of our fall book club series! Friction: Passion Brands in the Age of Disruption by By Jeff Rosenblum and Jordan Berg is a must read for anyone who wants to make things easier for themselves and their customers. Take notes from some of the best passion brands to date!Pair this episode with a Maker's Mule.Support the showFind us online at buzzdwords.com and follow us on Instagram!2022-09-2227 min

Mission Driven Budget PodcastThe Soundtrack of Discipline - Stephen P WebbThe Soundtrack of Discipline - Stephen P Webb Welcome to Episode 8 of the Mission Driven Budget Podcast! Rate and review on Apple Podcasts or Spotify. Check out the Mission Driven Budget Blog. Connect with SwebbBook Swebb to bring a fresh perspective into your church!Instagram: @stephenpwebb @another_way_to_think Visit Victory City Church in Pflugerville, TX!Visit Elevation Church in Charlotte, NC or a location near you!Links From This Episode:2022-03-071h 16

EightyTwo NinetySixIssa Taught UsIn Episode 36, the ladies discuss building creative eco-systems. Folks like Issa Rae, Nipsey Hussle, and many others have laid out the blueprint. How can you create a system that supports your creative entrepreneurship? Listen to find out. Life Hack: Clubhouse In Our Words: Books/Articles/Resources that have helped our thinking on this. G: Resonate by Alex Wolf, Friction by Jeff Rosenblum and Jordan Berg, Issa Rae’s map, my frameworks for clients Give Me a Caption: A: “But what if I, what if I trip?/What if I, what if...2021-01-1950 min

Discover This Soul-Stirring Full Audiobook — Perfect Before Bedtime.Friction: Passion Brands in the Age of Disruption by Jordan Berg, Jeff RosenblumPlease visithttps://thebookvoice.com/podcasts/1/audiobook/390511to listen full audiobooks. Title: Friction: Passion Brands in the Age of Disruption Author: Jordan Berg, Jeff Rosenblum Narrator: Roger Wayne Format: Unabridged Audiobook Length: 3 hours 5 minutes Release date: July 16, 2019 Genres: Business & Career Development Publisher's Summary: Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands...2019-07-163h 05

Absorb This Sensational Full Audiobook — Perfect In The Car.Friction: Passion Brands in the Age of Disruption by Jordan Berg, Jeff RosenblumPlease visithttps://thebookvoice.com/podcasts/1/audiobook/390511to listen full audiobooks. Title: Friction: Passion Brands in the Age of Disruption Author: Jordan Berg, Jeff Rosenblum Narrator: Roger Wayne Format: Unabridged Audiobook Length: 3 hours 5 minutes Release date: July 16, 2019 Genres: Marketing & Advertising Publisher's Summary: Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't...2019-07-163h 05

Listen and Be Transported With Free AudiobookFriction: Passion Brands in the Age of Disruption Audiobook by Jeff RosenblumListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 390511 Title: Friction: Passion Brands in the Age of Disruption Author: Jeff Rosenblum, Jordan Berg Narrator: Roger Wayne Format: Unabridged Length: 03:05:08 Language: English Release date: 07-16-19 Publisher: Tantor Media Genres: Business & Economics, Marketing & Advertising, Business Development Summary: Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built...2019-07-163h 05

Unlock Top Full Audiobooks in Business & Economics, Marketing & AdvertisingFriction: Passion Brands in the Age of Disruption by Jordan Berg, Jeff RosenblumPlease visithttps://thebookvoice.com/podcasts/1/audiobook/390511to listen full audiobooks. Title: Friction: Passion Brands in the Age of Disruption Author: Jordan Berg, Jeff Rosenblum Narrator: Roger Wayne Format: Unabridged Audiobook Length: 3 hours 5 minutes Release date: July 16, 2019 Genres: Marketing & Advertising Publisher's Summary: Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't...2019-07-163h 05

Unlock Top Full Audiobooks in Business & Economics, Marketing & AdvertisingFriction: Passion Brands in the Age of Disruption by Jordan Berg, Jeff RosenblumPlease visit https://thebookvoice.com/podcasts/1/audiobook/390511 to listen full audiobooks. Title: Friction: Passion Brands in the Age of Disruption Author: Jordan Berg, Jeff Rosenblum Narrator: Roger Wayne Format: Unabridged Audiobook Length: 3 hours 5 minutes Release date: July 16, 2019 Genres: Marketing & Advertising Publisher's Summary: Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands...2019-07-1630 min

Thoughts de OMDAnálisis del libro "Friction" - Ep.04En este nuevo episodio de Thoughts. Un podcast de OMD, Anabel Varela, Directora de Estretegia, Innovación y Marca de OMD hablará de "Friction" un libro de Jeff Rosenblum y Jordan Berg, que hace una reflexión sobre como las marcas deben relacionarse con las personas. Ayuda a entender cómo debe ser una marca innovadora. Aporta herramientas para generar ideas diferentes, para sacar el máximo rendimiento a las tecnologías y para centrarse más en los comportamientos que en los mensajes. Una lectura apasionante que aporta una visión transgresora del marketing y la publicidad.2019-06-0300 min

Thoughts de OMDEpisodio 04 por Anabel VarelaEn este nuevo episodio de Thoughts. Un podcast de OMD, Anabel Varela, Directora de Estretegia, Innovación y Marca de OMD hablará de "Friction" un libro de Jeff Rosenblum y Jordan Berg, que hace una reflexión sobre como las marcas deben relacionarse con las personas. Ayuda a entender cómo debe ser una marca innovadora. Aporta herramientas para generar ideas diferentes, para sacar el máximo rendimiento a las tecnologías y para centrarse más en los comportamientos que en los mensajes. Una lectura apasionante que aporta una visión transgresora del marketing y la publicidad.2019-06-0310 min

Marketing Digital para Dueños y DirectoresComparto reflexión y mi aprendizaje sobre el Libro: “FRICTION” de Jeff Rosenblum y Jordan Berg. - Ep. 005“Se está generando una fuerte fricción con la publicidad como lo hacemos hoy, la industria de la mercadotecnia debe remplazar EL ALCANCE Y FRECUENCIA por ALCANCE Y EMPATÍA” Lo pondré literal para un mejor impacto: “Digital has fundamentally changed the way thar human beings interact whit the world’s response to this world-changing technology? POP-UP ADS. MOTHERFUCKING POP-UP ADS. “Una experiencia de marca sin publicidad que construya presencia... es como construir una tienda de dulces en el desierto. La publicidad debe seguir en la ecuación pero no puede contar la historia de la marca completa... esa se debe vivir” “Un...2018-12-0510 min