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Showing episodes and shows of
Jeff Watson & Luke Godwin
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The Independent Dealer Podcast
#380 - Industry Temperature Check with Jeff Martin
The Boys are sounding the alarm. Margins are getting squeezed, the BHPH model isn’t hitting like it used to, and independent dealers are being forced to adapt—or get left behind.In this episode, Jeff W. and Jeff M. dive into:✅ Why collections are steady (but profits aren’t)✅ How hybrid retail models are becoming the new normal✅ Real about the convention floorWhether you’re holding the line or reinventing your lot, this episode is packed with the kind of street-smart advice you don’t hear on stage.💬 Drop your thoughts in th...
2025-05-22
25 min
The Independent Dealer Podcast
#373 - Tariff-ied
In this episode, the boys talk about Luke's first quarter, tariffs on cars, charge-offs, and a lot more. Thank you for listening, we hope you learned something new. Let us know what you think.-Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.comSupport the businesses that support the podcast.Blytzpay for your credit card processing and text communications. Tell them IDP sent you to get 3 free months!https://www.blytzpay.comBuckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.comTaxmax for flexibility with your tax returns. Use the code “Podcast2024” for...
2025-04-03
28 min
The Independent Dealer Podcast
#371 - Helping Luke Transition
Tune into this week's episode. The boys discuss Luke's transition, and talk about the ins and outs of Retail vs. BHPH.Thank you for listening, we hope you learned something new. Let us know what you think.-Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.comSupport the businesses that support the podcast.Blytzpay for your credit card processing and text communications. Tell them IDP sent you to get 3 free months!https...
2025-03-20
32 min
The Independent Dealer Podcast
#365 - The 20 Group Takeaways
Tune into this episode where the boys discuss their key takeaways from Luke's LAST 20 group. They talk about delegation, utilizing AI, hiring, and much more.Thank you for listening, we hope you learned something new.Let us know what you think.-Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.comSupport the businesses that support the podcast.Blytzpay for your credit card processing and text communications. Tell them IDP sent you to get 3 free months!
2025-02-13
25 min
The Independent Dealer Podcast
#360 - Luke's Last Episode ???
Tune in to this week's episode, where Luke shares some crazy news... Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. Blytzpay for your credit card processing and text communications. Tell them IDP sent you to get 3 free months! https://www.blytzpay.com Buckeye...
2025-01-09
39 min
The Independent Dealer Podcast
#329 - Tips for Buying or Selling Notes BHPH United 2024
Luke and Russel discuss the ins and outs of buying and selling notes. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com info@theindependentdealer.com Support the businesses that support the podcast. Blytzpay for your credit card processing and text communications. Tell them IDP sent you and get 3 free months! https://www.blytzpay.com Buckeye Dealership consulting for all your education and reinsurance needs https://www.buckeyereinsurance.com Please subscribe, leave us a review, and share with a friend. Connect with us online: / theindydealer...
2024-06-06
32 min
The Independent Dealer Podcast
#327 - Luke's Notes From 20 Group
The boys discuss what Luke learned at his most recent 20 Group meeting. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com info@theindependentdealer.com Support the businesses that support the podcast. Blytzpay for your credit card processing and text communications. Tell them IDP sent you and get 3 free months! https://www.blytzpay.com Buckeye Dealership consulting for all your education and reinsurance needs https://www.buckeyereinsurance.com Please subscribe, leave us a review, and share with a friend. Connect with us online: / theindydealer / jlukegodwin / sendtojeffw Listen to all o...
2024-05-23
37 min
The Independent Dealer Podcast
#308 - Board Of Directors w/ Brandon Pagano
Brandon jumps in the hot seat and lets the boys analyze his dealerships operation. This episode Luke & Jeff act as "board of directors" for Brandon in an attempt to help him find ways to improve sales and profitability. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.com Support the businesses that support the podcast. Blytzpay for your credit card processing and text communicationshttps://www.blytzpay.com TaxMax refund filing service. Use...
2024-01-11
47 min
The Independent Dealer Podcast
#301 - The Art Of The Service Department
Edgar Rodriguez shares with Luke his philosophy on culture and consistency in following systems at his repair facility. From LHPH Summit 2023 in San Diego. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.com Support the businesses that support the podcast. TaxMax refund filing service. Use code “VIP” for 40% offhttps://www.taxmax.com Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending opti...
2023-11-23
39 min
The Independent Dealer Podcast
#300 - Looking Back 5 Years And 300 Episodes
The boys reached the milestone of episode 300. Its taken 5 years and caused Jeff to go bald but its all been worth it. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.com Support the businesses that support the podcast. TaxMax refund filing service. Use code “VIP” for 40% offhttps://www.taxmax.com Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for...
2023-11-16
27 min
The Independent Dealer Podcast
#299 - How I Built This w/ Stan Sumrall
An interview with Stan from LHPH Summit 2023. Luke talks with Stan about the ups and downs he has endured over his long career. You're only done if you don't get back up. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.com Support the businesses that support the podcast. TaxMax refund filing service. Use code “VIP” for 40% offhttps://www.taxmax.com Buckeye Dealership Consulting for all your education and reinsurance needshttp...
2023-11-09
50 min
The Independent Dealer Podcast
#296 - Do You Have A Board Of Directors?
Don't reinvent the wheel. Luke & Jeff spent a few days with their "board of directors" in an effort to be better operators. They share their top takeaways from their 20 Group meeting. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend...
2023-10-19
39 min
The Independent Dealer Podcast
#294 - See You At BHPH Dealer Forum 2023
BHPH dealers! See you at the Dealer Forum 2023. Indianapolis Nov 13-15. Come hang out with Luke & Jeff... and 100 other BHPH/ LHPH dealers. Sure to be a good time! Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend...
2023-10-05
32 min
The Independent Dealer Podcast
#292 - 3 Reasons Your Employees Wont Stay from CIADA 2023
Luke presented this session at Carolina's 2023 convention. Get some tips and insight that will help you attract, grow and retain your top employees. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a...
2023-09-21
48 min
The Independent Dealer Podcast
#281 - NIADA Convention 2023 Wrapup
Jeff gives his debriefing on NIADA 2023. What you missed out on if you missed convention. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Unfair Advantage Automotive Mastermind Group August 3 2023https://unfairadvantagemastermind.com/ Please...
2023-07-06
27 min
The Independent Dealer Podcast
#280 - Get A Grip - NIADA 2023
Jeff moderated a session from NIADA 2023 in Las Vegas. The Entrepreneurial Operating System is a way of running your dealership so you can enjoy it. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Unfair Advantage Automotive...
2023-06-29
46 min
The Independent Dealer Podcast
#276 - Branding Your Dealership IADAU 2023
Live recording at Utah's state convention 2023. Jeff moderates a dealer panel on "branding your dealership". Hear other dealers advice on how to set your dealership apart from the competition. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/
2023-06-01
42 min
The Independent Dealer Podcast
#275 - Oh Captain My Captain w/ Jeff Martin
The new head honcho of NIADA, Jeff Martin stops by to speak with the boys. They quiz him on upcoming national convention and of course try to tell him how to do his job. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your success...
2023-05-25
40 min
The Independent Dealer Podcast
#274 - Whats Your Morning Routine
Luke & Jeff as attendees at BHPH united 2023 about their morning routines. Starting your day off right personally and professionally is cruical to having a productive day. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe...
2023-05-18
24 min
The Independent Dealer Podcast
#273 - Setting Goals From BHPH United 2023
Live session from BHPH United 2023 where Luke moderates a dealer panel about setting goals. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect...
2023-05-11
33 min
The Independent Dealer Podcast
#269 - Sales Slowing, New Car Consolidation, Best Vehicles Under 10k
Luke & Jeff react to this weeks headlines. Does wholes price increase and retail sales decrease equal a perfect storm for dealers. New car dealerships are being consolidated into the hands of a few groups. Consumer Reports list of best vehicles under 10k. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.com Support the businesses that support the podcast. BHPH United Convention 2023. April 30-2 at the Belagiowww.BHPHUnited.com Buckeye Dealership Consulting...
2023-04-13
28 min
The Independent Dealer Podcast
#263 - America Car Center, Autotrader, Customer Appreciation
What ACC shutting its doors means for us dealers. Luke gives his opinion on why you should be worried about Cox Automotive. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. BHPH United Convention 2023. April 30-2 at the Belagio www.BHPHUnited.com Buckeye Dealership Consulting for all your education and reinsurance needs https://www.buckeyereinsurance.com Primalend, lending options...
2023-03-02
33 min
The Independent Dealer Podcast
#262 - Luke Visits Jeffs Dealership
Luke's dream of visiting Southern Utah has come true. Even better, he gets to critique Jeff's operation and physical layout of his dealership. Its great to have a trusted dealer friend do a site visit to help fine tune your business. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. BHPH United Convention 2023. April 30-2 at the Belagio www.BHPHUnited.com Buckeye D...
2023-02-23
27 min
The Independent Dealer Podcast
#260 - ChatGPT, Hire The Smile, Audit Your Processes
Fresh off 20 group meetings, the boys talk hot topics. How Luke is using ChatGPT in his dealership and why Jeff is auditing everything. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. BHPH United Convention 2023. April 30-2 at the Belagio www.BHPHUnited.com Buckeye Dealership Consulting for all your education and reinsurance needs https://www.buckeyereinsurance.com Primalend, lending...
2023-02-09
38 min
The Independent Dealer Podcast
#256 - 1099s, Cash is King, CFPB vs CAC
This week Luke & Jeff remind you to send out your 1099s before Jan 31st. Their warning about why used car dealerships are going under. And the battle between the CFPB and Credit Acceptance Corp. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. TaxMax inhouse tax refund filing service. Use Promocode “Podcast22” for 15% off www.TaxMax.com Buckeye Dealership Consulting for all your...
2023-01-12
33 min
The Independent Dealer Podcast
#249 - Words Of Wisdom -BHPH Super Forum
Jeffs presentation at BHPH Super Forum 2022. In this keynote Jeff looks back on some of the best advice heard on this podcast. Timeless words of wisdom from 5 different dealers and educators. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. TaxMax inhouse tax refund filing service. Use Promocode “Podcast22” for 15% off www.TaxMax.com Buckeye Dealership Consulting for all your education and reins...
2022-11-24
43 min
The Independent Dealer Podcast
#248 - Bulletproofing Your Dealership - BHPH Super Forum
A live recording of Jeffs presentation at BHPH Super Forum 2022. In this session Jeff gets dealers to inspect their businesses for weaknesses. Be aware of what could bankrupt your dealership. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. TIADA Safeguards Rule www.DealerEducationPortal.com TaxMax inhouse tax refund filing service. Use Promocode “Podcast22” for 15% off www.TaxMax.com Bucke...
2022-11-17
51 min
The Independent Dealer Podcast
#235 - New Vehicles DTC, Housekeeping And Tax Planning
Luke goes electric. Is DTC the future for all auto makers? During these dog days of summer, its to for some housekeeping. And the taxman cometh! Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needs https://www.buckeyereinsurance.com Passtime GPS Solutions https://www.PasstimeGPS.com Please subscribe, leave...
2022-08-18
56 min
The Independent Dealer Podcast
#229 - NIADA 2022 Las Vegas
Luke & Jeff take you around the convention hall at NIADA 2022. The boys with with some new vendors and get advice from dealers in the halls. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needs https://www.buckeyereinsurance.com Passtime GPS Solutions https://www.PasstimeGPS.com Please subscribe, leave us a...
2022-07-07
33 min
The Independent Dealer Podcast
#228 - Special Episode - TIADA Repoing The Right Way
While Luke & Jeff are out at NIADA 2022, we will share with you a special episode recorded for TIADA. Repossessing cars can be a legal rats nest if not done right. Know the best practices for picking up your collateral. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needs https://www.buckeyereinsurance.com ...
2022-06-23
48 min
The Independent Dealer Podcast
#224 - Will Wholesale Prices Crash w/ Larry Dixon
Will used car prices drop as fast as Luke's crypto investment or slowly like Jeff's hairline? Larry Dixon, a familiar face with a new job will talk to us all about what he is seeing as VP of Auction Data Solutions at NAAA. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needs https://www...
2022-05-26
41 min
The Independent Dealer Podcast
#219 - What We Learned From BHPH United
Fresh off a couple days in Las Vegas at BHPH United Summit, Luke and Jeff share with us their notes and top takeaways from the convention. Sourcing inventory, underwriting with big data and keeping an eye on your money. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needs https://www.buckeyereinsurance.com ...
2022-04-21
25 min
The Independent Dealer Podcast
#209 - How I Built This w/ Bill Metzinger
A truly inspirational story. Hear how Bill and his team at Red,White & Blue Auto is challenging the typical way of doing business. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review -Send us an email -Get a 30 min consultation call with Luke & Jeff www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. BHPH United 2022 April 10-12 in Las Vegas www.BHPHUnited.com Buckeye Dealership Consulting for all your education and reinsurance needs https://www.buckeyereinsurance.com
2022-02-10
30 min
The Independent Dealer Podcast
#208 - Dealer Performance Group
We spent the weekend in Phoenix at the Buckeye Dealership Consulting convention. Met a ton of great dealers and learned a ton of great info. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review -Send us an email -Get a 30 min consultation call with Luke & Jeff www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. BHPH United 2022 April 10-12 in Las Vegas www.BHPHUnited.com Buckeye Dealership Consulting for...
2022-02-03
33 min
The Independent Dealer Podcast
#207 - Budgeting for 2022 Rollercoaster
This time of year we should all be looking forward and making financial projections for our dealerships. This week we walk you through a very simple budget forecasting spreadsheet. The excel file can be downloaded from our website. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review -Send us an email -Get a 30 min consultation call with Luke & Jeff www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. BHPH United 2022 April 10-12...
2022-01-27
36 min
The Independent Dealer Podcast
#206 - Everything 1099 w/ Steve Levine
We learn the difference between an employee, 1099 contractor and when your RFC should be sending out 1099c's. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a review -Send us an email -Get a 30 min consultation call with Luke & Jeff www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. BHPH United 2022 April 10-12 in Las Vegas www.BHPHUnited.com Buckeye Dealership Consulting for all your education and reinsurance needs https://www.buckeyereinsurance.com Use TaxMax to get more down payments www.TaxMax.com 20% off with code “PODCAST21 Pl...
2022-01-20
36 min
The Independent Dealer Podcast
#204 - Fix Your Dealership in 2022
Luke and Jeff talk about there 2022 goals and what they plan to do to get their dealerships running smoother this year. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needs https://www.buckeyereinsurance.com Use TaxMax to get more down payments www.TaxMax.com 20% off with code “PODCAST21 Please subscribe, leave us a review, an...
2022-01-06
24 min
The Independent Dealer Podcast
#203 - What We Learned In 2021
Luke & Jeff look back on lessons learned in 2021 and revisit some of their favorite episodes. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needs https://www.buckeyereinsurance.com Use TaxMax to get more down payments www.TaxMax.com 20% off with code “PODCAST21 Please subscribe, leave us a review, and share with a friend. C...
2021-12-30
44 min
The Independent Dealer Podcast
#195 - The Power Of A 20 Group
Luke & Jeff report from their 20 Group meeting. They share some takeaways and top action items from their time with other top notch dealers. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needs https://www.buckeyereinsurance.com Use TaxMax to get more down payments www.TaxMax.com 20% off with code “PODCAST21 Please subscribe, leave us a...
2021-11-04
26 min
The Independent Dealer Podcast
#189 - What Are Buckeye Dealership Performance Groups
We find Luke this week down in Sarasota at the inaugural meeting for Buckeye Dealership Performance Groups. We learn what they are and how they can help dealers. www.DealerPG.com Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast https://www.buckeyereinsurance.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup
2021-09-23
23 min
The Independent Dealer Podcast
#183 - Takeaways from TIADA w/ Luke & Jeff
We share our notes from TIADA. The importance of service. Being the captain of your dealerSHIP. Plus, other insights from rubbing shoulders with so many great dealers at convention. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast https://www.buckeyereinsurance.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook...
2021-08-19
34 min
The Independent Dealer Podcast
#180 - Sourcing Inventory In A Post Covid World - TIADA 2021
This is the not so good recording of Luke & Jeffs dealer panel presentation at Texas IADA 2021. We find out how 2 top notch dealers are find cars in today's environment. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast https://www.buckeyereinsurance.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook...
2021-07-29
49 min
The Independent Dealer Podcast
#174 - Kick Off To Convention Season w/ Jeff Martin
We are excited to see everyone at conventions this year. TIADA kicks off July 25-27th. Dealers from all states can find value in attending, so make a plan to be there! Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Support the businesses that support the podcast https://www.buckeyereinsurance.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup ...
2021-06-17
27 min
The Independent Dealer Podcast
#171 - Rollercoaster Life of A Car Dealer
A dealers life is full of ups and downs and sometimes straight sideways. Luke & Jeff vent this week about the many stresses of running a dealership. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:
2021-05-27
30 min
The Independent Dealer Podcast
#170 - Auction Of The Future w Steve Jordan
Steve Jordan joins us this week from his new post at KAR Global. Luke & Steve talk sourcing, auction inventory levels, and the future of wholesale buying. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:
2021-05-20
33 min
The Independent Dealer Podcast
#163 - Notes from 20 Group
Luke & Jeff share with us their action items from last weeks 20 group meeting. They cover sales process, referral source, data mining, back-end products and staffing issues. Enjoy! Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Support the sponsors that support us dealers: www.DealerRe.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin ...
2021-04-01
31 min
The Independent Dealer Podcast
#162 - Dealers In The Music City
Luke & Jeff hang out in Nashville this week for 20 group. Hear some of their take-aways from the week. Also, meet some fellow dealers Jim Ramsey and Steven & Kerri Watkins. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Support the sponsors that support us dealers: www.DealerRe.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook...
2021-03-25
22 min
The Independent Dealer Podcast
#161 - Rant: Gimmie Your Stimi, Work-Life Balance & Jeffs Suprise
This week Luke and Jeff rant about stimulus money, work-life balance, book values and Jeff blindsides Luke with some news. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
2021-03-18
34 min
The Independent Dealer Podcast
#156 - Inventory, Clubhouse & Scaling w/ Luke & Jeff
This week we rant about some hot topics. Tax refunds, auction prices, physical conventions, state associations, stimulus money and when to scale your car lot. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: ...
2021-02-11
35 min
The Independent Dealer Podcast
#145 - The Best Of The IDP 2020
Happy Thanksgiving and thank you for your support of the IDP. This week Luke & Jeff have compiled 5 of their favorite segments from past podcasts. Enjoy! Please support those that support the podcast: www.DealerRe.com www.Taxmax.com Use promo code “Podcast” for 25% off sign up Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/ind...
2020-11-26
58 min
The Independent Dealer Podcast
#141 - Q&A with Luke & Jeff
We do our best to answer your questions. Thank to everyone that reaches out to us via facebook message or email. We appreciate and need your review of the podcast. Tell the world what you like or dislike about IDP. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com...
2020-10-29
30 min
The Independent Dealer Podcast
#140 - 20 Group Notes w/ Luke and Jeff
This week we share with you our top takeaways from our recent 20 group meeting. Its always great to get away from the dealership for a couple days and work ON our business. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes...
2020-10-22
25 min
The Independent Dealer Podcast
#138 - Hot Topics with Luke and Jeff
This week Luke & Jeff cover a handful of hot topics. From 20 groups to virtual convention to all electric bhph fleets. Hope you enjoy! Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer ...
2020-10-08
39 min
The Independent Dealer Podcast
#136 - BHPH 101 with Luke & Jeff
So you want to try some in-house financing? Tote the note on a couple sleighs. We share with you our top 5 tips for getting into the BHPH/LHPH business. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: h...
2020-09-24
27 min
The Independent Dealer Podcast
#135 - Profit Through Reinsurance with Taylor Byrd
Your reinsurance company can be a huge wealth builder and wealth preserver. Taylor shares with us the products and sales tips to maximize your dealer owned reinsurance company. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https...
2020-09-17
49 min
The Independent Dealer Podcast
#134 - Does Your Insurance Cover Riots with Rich Stazzone
Recent riots and damage to car dealerships got you wondering IF your are covered? Rich Stazzone of Williams & Stazzone Insurance will help us know what to look for in our insurance documents. Also, he shares his top 4 insurance mistakes dealers should avoid. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https...
2020-09-10
39 min
The Independent Dealer Podcast
#133 - Diversity In Your Dealership with Wendy Pisor
Wendy is the owner of Northside Auto in S.C. She built her dealership from the ground up and is proof that females can thrive as an independent dealer. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: ...
2020-09-03
38 min
The Independent Dealer Podcast
#132 - The EOS Model with Dan Grosvenor
Dan educates us on the Entrepreneur Operating System and how he has used it to get a handle on his dealership. Want to scale your business AND keep your sanity? Find and follow a proven system. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen...
2020-08-27
40 min
The Independent Dealer Podcast
#131 - Motivating Sales with Marshall Zoerner
Marshall from Freeman Motor Co joins us again to talk employee training and motivating in these crazy times. As things get back to "normal" we need to remember to get back to the basics. Train, role play, tweak and repeat. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com...
2020-08-20
36 min
The Independent Dealer Podcast
#130 -MM - The Difference Between Housekeeping and Trainning Meetings
There are housekeeping meetings and training meetings but dont confuse the two.
2020-08-17
03 min
The Independent Dealer Podcast
#129 - What's The ROI Of Your Dealership?
Have you ever run the math on the return on investment of your dealerships cash? ROI is one of the most important numbers to know when investing. Take a minute and figure out IF your dealership is a good investment or not. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www...
2020-08-13
31 min
The Independent Dealer Podcast
#128 - MM - Fly Together
"If you want to go FAST go alone, if you want to go FAR go together"
2020-08-10
02 min
The Independent Dealer Podcast
#127 - Wholesale Buying At Retail Prices with Jasen Rice
Jasen Rice, owner of LotPop, has his pulse on the wholesale market. He shares with us his outlook on acquiring inventory over the next couple months. Also, learn how to get double the VDP views tomorrow. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen...
2020-08-06
34 min
The Independent Dealer Podcast
#126 - NIADA 2020 Convention Goes Digital
Steve & Shaun from NIADA join us to talk about how the 2020 National NIADA convention will be held in an all digital format. Great news for those with tight schedules fear of airplanes. Registration $ is a bargain. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw ...
2020-07-30
33 min
The Independent Dealer Podcast
#125 - Luke & Jeff 20 Group Takeaways
After a powerful couple of days at 20 group meeting, Luke & Jeff are ready to tweak some things at their dealerships. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
2020-07-23
25 min
The Independent Dealer Podcast
124 - MM - Luke & Jeff at 20 Group
Take the time off to get educated and recharge your batteries.
2020-07-20
01 min
The Independent Dealer Podcast
#123 - Are You Flushing Your Ad Dollars? with Luke and Jeff
A follow up conversation with Luke & Jeff about the marketing and lead generation philosophy's of Gravitational Marketing. Listen to last weeks episode for context and background on our discussion. Support our sponsor Dealerre.com Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen...
2020-07-16
27 min
The Independent Dealer Podcast
#122 - MM - CIADA Cancelled
Thats right, sad to announce that due to Covid concerns CIADA has been cancelled. We will miss meeting everyone in person but all the more reason to comment on the episodes and get involved in the forums.
2020-07-13
02 min
The Independent Dealer Podcast
#121 - The Miracle Of The Car Business w Shannon of Gravitational Marketing
The Rich Dealers program is anything but boring. Learn from Shannon where 98% of car buyers are and how to get their attention. If you want your marketing message to be more effective remember the rules: Scarcity, Urgency, Believe-ability. iwantsleepingbuyers.com Shannon@gravitaionalmarketing.com Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook...
2020-07-09
42 min
The Independent Dealer Podcast
#120 - People or Inventory, Which Is Harder To Find
Does nobody want to work hard these days?
2020-07-06
03 min
The Independent Dealer Podcast
#119 - Up Your Dealerships Digital Game with Glenn Pasch
Glenn is a SEO, SEM expert. He shares with us some tips to be sure our digital game is on point. Reach Glenn at PCGdigital.com Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm...
2020-07-02
44 min
The Independent Dealer Podcast
#118 - MM - Selling Your Notes
Dont sell yourself short or your portfolio
2020-06-29
03 min
The Independent Dealer Podcast
#117 - Join Us In South Carolina This August
John Brown the president of CIADA joins us to talk about the upcoming Carolina Independent Auto Dealers Convention coming up Aug 6-9 2020. These 2.5 days of education are open to all dealers. Join us in beautiful Myrtle Beach this summer. Podcast listeners get buy one ticket get one free when they call 704-455-2117 and book. www.theciada.com Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. ...
2020-06-25
36 min
The Independent Dealer Podcast
#105 - Ask Luke n Jeff Episode 2
We answer dealers questions.... as best we can. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
2020-05-07
31 min
The Independent Dealer Podcast
#101 - Collections During Uncertain Times
Luke shares with us a presentation on how to fine tune our BHPH / LHPH collections efforts. Having a world class collections team is essential when times are tough and money is tight. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes...
2020-04-23
47 min
The Independent Dealer Podcast
#97 - The Virtual Sales Process
Luke lays out his 8 steps for selling a real car via virtually process. Tips from website to delivery. Times are changing and we need to change with them. Adapt or die! Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on...
2020-04-09
33 min
The Independent Dealer Podcast
#91 - Q&A with Luke & Jeff Episode 1
We answer a ton of great questions from ya'll. Thanks for tuning in and sharing this podcast with your dealer friends. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
2020-03-19
30 min
The Independent Dealer Podcast
#76 Hot Topics WIth Jeff & Luke
We explore a number of hot topics and share our take on each issue. Hope somewhere in all this rambling you can extract some value and identify an area of your dealership you can improve. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to a...
2020-01-30
29 min
The Independent Dealer Podcast
#69 - Setting Goals for 2020
New year, new look, and new dedication from Luke & Jeff to deliver podcasts that can educate and entertain. 2020 is going to be an epic year for the podcast. This episode we discuss our 2019 kpi's and the importance of setting goals for 2020. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.c...
2020-01-02
34 min
The Independent Dealer Podcast
#53 - Work On It, Not In It
Luke and Jeff share their thoughts on how we can focus on what is really important at our dealerships. How do we keep from getting caught up working IN our businesses when we should be working ON our business. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw
2019-10-24
36 min
The Independent Dealer Podcast
#51 - Time To Line - NABD2019
Luke's presentation on how to get your vehicles to the front line faster. Inventory turn is so important to a car dealer. Inefficiency and "lot rot" can kill a dealers net profits. Understand what your daily cost is to hold a car in inventory. Enjoy! Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin
2019-10-17
40 min
The Independent Dealer Podcast
#43 - Fixed vs Variable Expenses
Luke and Jeff discuss the difference between fixed and variable expenses at your dealership and why you should know the difference. Its very important to track your costs and know what it cost you to sell 5 cars or 50. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw
2019-09-19
42 min
The Independent Dealer Podcast
#36 - Monday Minute - CIADA Part 2
Here is part 2 of Luke & Marshall presenting at CIADA 2019. They wrap it up with a plead for us to make a plan and take action. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
2019-08-26
14 min
The Independent Dealer Podcast
#35 CIADA Presentation - Part 1
This week we get to listen in on the first half of Luke and Marshall Zoerner presenting at CIADA 2019. They share with us some great info about training and making sure our staff knows ours sales process. Be sure to tune in next week for part 2. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com...
2019-08-22
1h 05
The Independent Dealer Podcast
#32 - Monday Minute - Rental Car Rant
Luke will share with us his warning on the rental car business. Be smart and check your state laws before you get in too deep.
2019-08-12
09 min
The Independent Dealer Podcast
#27 - Maintaining a Great Online Reputation in Your BHPH Operation
From NIADA convention 2019 we have the audio of Luke's presentation on maintaining a great online reputation. Learn some insight on how to respond to negative reviews and how to foster positive ones. To get access to ALL the amazing sessions from NIADA 2019 contact our friends at NIADA. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.c...
2019-07-11
45 min
The Independent Dealer Podcast
#26 - Chatbots And Why We Need Them
We chat with Robert MacBeth of Alchemical Bot. He is an expert in chatbots for business and explains to us how we can use them to drive leads to our dealerships. There are many applications from fielding FAQ's to prequalifying Facebook marketplace leads. Here are some links to the products we talk about: Manychat.com Alchemical-bot.com To test an example of a chatbot pre-approval flow that Jeff built with Manychat. Message his dealership 4 Seasons Auto the word "#artieapproved" then follow the bot. At the end type "unsubscribe" ...
2019-07-04
31 min
The Independent Dealer Podcast
#24 - 2019 Niada Convention - Vendors
In this quick episode we take you to the expo hall of the 2019 NIADA/NABD convention in Las Vegas to meet 5 random vendors. We hope to give you information on a couple vendors that stood out to us as new or interesting. None of these vendors Luke or I use so there is no bias or agenda. Wish we could have interviewed all of them... maybe next time. Enjoy! QuotePro Mircobilt Single Interest Weave Dominion Solutions Thank you for listening we hope you learned something new. Let us know what you...
2019-06-20
15 min
The Independent Dealer Podcast
#22 - Our 4 Tips For Staying Sane.
Some days locking the doors and walking away sounds like a good idea. When everything is going wrong and you're ready to burn the building down tune into this podcast for Luke & Jeffs 4 tips for staying sane as an auto dealer. These are helpful tips to prevent you from getting to meltdown mode. We are in a great industry with limitless potential. Keep a long term perspective and remember to laugh. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a...
2019-06-06
22 min
The Independent Dealer Podcast
#16 - Inventory Sourcing
Getting enough of the right inventory will always be a problem for independent dealers. More competition for more expensive cars make buying harder than ever. Luckily, we have technology on our side. Luke will give us some tips on how to source more units with less headache. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all ou...
2019-04-25
30 min
The Independent Dealer Podcast
#14 - 20 Group takeaways
This episode will give you an inside scoop on what Luke & Jeff learned at their last 20 group meeting. It was a great couple of days sharing information and best practices. You'll hear Lukes top 3 action items. Improving his underwriting, calculating his ROI through static pools, and highly targeted FB ad campaigns. Hope you enjoy. Remember to share, subscribe and leave us a review. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Connect with us online: https://www.facebook.com/groups/i...
2019-04-05
28 min
The Independent Dealer Podcast
#11 - Luke's NADA notes - Pay plans
Luke gives us his takeaways from the NADA convention 2019 around pay plans. How to motivate employees and setup a pay plan that works. This is the 3rd and final installment from Luke's NADA notes.
2019-03-21
26 min
The Independent Dealer Podcast
#9 - Luke's NADA notes - Sales process of today
This week we hear more about Luke's notes from the NADA 2019 convention. He gives us practical tips for updating our sales process and taking advantage of the technology that is at our finger tips. Got your pen out and take notes.
2019-02-21
24 min
The Independent Dealer Podcast
#7 - Car lot security
Luke will share with us his top 5 tips for securing your dealership. Few people know more about getting robbed at their dealership, unfortunately Luke has learned the hard way what it takes to deter theft from the inside and out. His tips will help you open your eyes to vulnerabilities at your dealership. Listen close, take notes, then take action.
2019-01-30
29 min
The Independent Dealer Podcast
#5 - Customer Acquisition
Luke and Jeff hash out what are best practices for acquiring new customers. What works in today's market and the importance of tracking your lead sources. When it comes to getting a customer on your lot, not all advertising mediums are the same. Know your demographic, know where their attention is and know your numbers!
2019-01-18
20 min
The Independent Dealer Podcast
#4 - Hiring and Retaining Employees
Luke and Jeff talk tips and strategies for hiring, retaining and motivating top talent at your dealership. Happy team is the key to a productive, profitable lot. Always learning - Always improving!
2018-12-20
28 min
The Independent Dealer Podcast
#3.5 - Next week we talk about Employees
Join us next week when Luke and Jeff discuss employee hiring and.... retention.
2018-12-19
00 min
The Independent Dealer Podcast
#3 - The current state of the used car market
Today Luke and Jeff talk about the issues facing independents. Finding lenders, finding inventory, finding customers.
2018-12-19
15 min
The Independent Dealer Podcast
#2 - Meet Luke
Get to know the one and only Luke Godwin in todays episode. Owner, operator jack of all trades master of most.
2018-12-19
25 min
The Independent Dealer Podcast
#1 - The Intro
Welcome to the first episode of The Independent Dealer podcast. Luke and Jeff talk about state of the used car industry, the need for continual learning, and what an awesome community of independent dealers are out there.
2018-12-19
11 min