Shows
The Good Food CFO podcastBABOYOT with Jeff Wiguna of Kuju Coffee: How a Clear Vision, Consistency & Patience Lead to SuccessThis is a testament to the power of building a business on your own terms. When you focus on YOUR vision, the health of your business and brand loyalty, and have the patience to see those seeds blossom, there is no limit to what you can achieve. In this episode, Sarah welcomes Jeff Wiguna to the show. Jeff is the co-founder and CEO of Kuju Coffee, the leading single-serve pour over brand in the US built on the foundation of their outdoor roots. They discuss the origins of his outdoor-focused coffee com...2024-05-0658 min
The Month End PodcastEpisode 26: Jeff Wiguna • Kuju CoffeeThe Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.• • •In episode twenty six, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Jeff Wiguna to talk about his outdoor-inspired pour over coffee company. Jeff provides some serious insight into developing brand equity to...2022-11-0229 min
Startup To Scale51. Building a Profitable CPG Business with Jeff Wiguna, Kuju CoffeeBuilding a business takes time. For Jeff Wiguna at Kuju Coffee, it took 6 years to break even. That was after years of investing in a vertically integrated manufacturing process and building their customer base. Join me for a conversation on how building a financially sustainable company is now giving him more options to grow the business during this next phase.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a...2022-08-0821 min
Health, Wealth, & Happiness PodEp. 51: Cultivating Rejuvenation with Jeff Wiguna from Kuju CoffeeIn Episode 51 of the Health, Wealth, & Happiness Pod, we invite Jeff Wiguna to talk about Kuju Coffee, coffee designed for 'wherever you wander'. Tune into this episode to hear about the company, its mission, and why we love Kuju so much!
In 2015, Jeff Wiguna was camping with his brother Justin in Red Rock Canyon, surrounded by sweeping sunrises and awe-inspiring constellations — but their coffee didn’t match the majesty around them, so they went on to create Kuju Coffee. Jeff is the CEO of Kuju, the first company to manufacture and bring the pocket pour-over coffee to marke...2022-03-1425 min
Chasing What MattersCWM - Jeff WigunaJeff Wiguna is the Co-Founder & CEO at Kuju Coffee. Prior to Kuju, Jeff was Sales & Marketing Director at social enterprise, Good Paper, where he led a turnaround from declining sales to national distribution at Whole Foods Market and financial profitability. He is driven by a fierce competitive spirit and is passionate about building brands that can have scaled and relevant impact on the world. He is a graduate of the University of California, Berkeley’s Haas School of Business, has two young daughters, and is an avid jazz pianist. Kuju CoffeeChasing What Matters Instagram2021-10-1853 min
How to Market Your DTC BrandBuilding Kuju Coffee with Jeff WigunaToday’s guest is Jeff Wiguna, The Co-Founder and CEO of Kuju Coffee. Kuju Coffee was the first-ever portable pour-over coffee brand and has pioneered high-end coffee in the outdoors and travel space.In this episode, we discuss: How marketing was a driving factor for Kuju Coffee How Kuju Coffee created a new category successfully The importance of story to build an audienceClick here to check out the show notes.This show is brought to you by Goodo Studios--- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message2021-10-1337 min
The Physical Product MovementThe Importance Of Knowing Your Margin with Jeff Wiguna, CEO & Co-Founder at Kuju CoffeeIn this episode of The Physical Product Movement, we're joined by Jeff Wiguna, CEO & Co-Founder of Kuju Coffee: a leading pour-over coffee brand targeting the outdoor market. Jeff reveals the story behind Kuju Coffee, and how they came up with their branding, positioning strategy, and approach to wholesale distribution. Jeff also talks about the importance of knowing your margin, understanding production capacity, and why they chose to manufacture in-house.Automate your inventory operations with Fiddle: Learn more about FiddleGet a free 14-day trialSchedule a demoGet The Ultimate Inventory Management Guide For Growing CPG BrandsGet The Ultimate Supplier & Co-Packer L...2021-04-1538 min
What is Innovation?Innovation is doing new things with confidence :: Jeff WigunaJeff Wiguna, Co-Founder of Kuju Coffee, describes how confidence and bravery boost innovation in music and business.More about our guest:Prior to brewing up Kuju, Jeff was sales & marketing director at Good Paper, a fair trade consumer goods company, where he led a turnaround from declining sales to national distribution at Whole Foods Market. Jeff is passionate about building brands that have a scaled and relevant impact on the world. His favorite Kuju? "I love all of them, literally. But if I had to pick - Single Origin Papua New Guinea on the d...2021-03-0335 min