Jeffrey Boedges - Podcast Details

Shows

The Undraped Artist PodcastMARK BOEDGES UNDRAPED (AUDIO)WEBSITE: https://www.markboedges.com GUEST INSTAGRAM: https://www.instagram.com/markboedges/ ________________________________________________________________________ THANKS TO OUR SPONSORS: ROSEMARY BRUSHES https://www.rosemaryandco.com VASARI PAINTS https://www.vasaricolors.com HEIN ATELIER https://heinatelier.com/ _________________________________________________________________________ THANK YOU TO ALL OF MY GENEROUS PATRONS! PLEASE CONSIDER HELPING TO KEEP THIS PODCAST GOING BY BECOMING A MONTHLY PATRON. JUST CLICK THE LINK BELOW. https://patron...2024-06-101h 51

The Undraped Artist PodcastMARK BOEDGES UNDRAPED (VIDEO)WEBSITE: https://www.markboedges.com GUEST INSTAGRAM: https://www.instagram.com/markboedges/ ________________________________________________________________________ THANKS TO OUR SPONSORS: ROSEMARY BRUSHES https://www.rosemaryandco.com VASARI PAINTS https://www.vasaricolors.com HEIN ATELIER https://heinatelier.com/ _________________________________________________________________________ THANK YOU TO ALL OF MY GENEROUS PATRONS! PLEASE CONSIDER HELPING TO KEEP THIS PODCAST GOING BY BECOMING A MONTHLY PATRON. JUST CLICK THE LINK BELOW. https://patron...2024-06-101h 50

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingLeading the Cannabinoid Revolution with Bud Love Pioneer, Roy LipskiThere’s a cannabinoid revolution happening right now, and more people are reaping the rewards and health benefits of technology, innovation, and science. And we’re thrilled to be joined by a true pioneer in the cannabis industry, Roy Lipski. Roy is the founder of Bud Love, a “cocktail mixer” designed to complement cannabis experiences. He’s led growing technology companies based on cutting-edge science for more than 20 years. These include Creo, a biotechnology company that produces novel cannabinoids using, believe it or not, fermentation. In this episode, you’ll learn why Roy is all-in on CBG (the...2022-12-2057 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingHow KushKart is Delivering as a Social Equity Cannabis Business with Tamika Samson & Beth WaterfallWhat does it really mean to be a social equity business? How can operators in the cannabis space provide access and opportunities to people affected negatively by the war on drugs and give back to their communities in ways that make a real difference? To answer these questions, we’re talking to Tamika Samson and Beth Waterfall. Tamika is the CEO of KushKart, Beth is the CEO of Beth Waterfall Creative, and the Chief Marketing Officer at KushKart. Tamika is one of Beth’s clients, and her company is the first majority women-owned social equity cann...2022-11-151h 01

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingInfusing Gourmet Edibles and THC Drinks into Modern-Day Speakeasy Events with Mark RafailovichThere’s a greater appetite for cannabis events than ever before–and today’s guest is doing some amazing stuff to create safe, fun, and upscale opportunities and experiences for people who want to partake! We’re talking to Mark Rafailovich. Mark is the founder and owner of Spleaf, which he launched by selling homemade THC brownies when he was a freshman at Brooklyn College, before turning it into a full-fledged business. These days, Mark is all-in on gourmet edibles and creating special experiences. He’s bringing people together so they can enjoy great products like his in...2022-10-261h 02

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingMaking Large Cannabis Events Accessible to Local Businesses with NECANN’s Marc ShepardRunning a successful event of any kind isn’t easy. And running a successful event in the cannabis space isn’t any easier. But that’s exactly what Marc Shepard is doing, and he’s helping local communities and industries to thrive and grow. Marc is the founder of NECANN–the world’s largest B2B cannabis convention–as well as a member of the MassCann/NORML and Mass Grower Advocacy Council. Over the course of 20 years, he’s produced and executed cannabis events all over New England, advocated tirelessly for cannabis legalization across a ton of outlets, and is...2022-10-041h 01

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingHow Malek’s Flavor-First Approach Cultivates the Finest Flower with Katherine WolfWhile some cultivators might focus on yield or volume, Malek’s Premium Cannabis is all about passion over profit with a flavor-first approach. And joining us today to explain why is Malek’s CMO and Head of Marketing Katherine Wolf. Katherine is a self-confessed branding nerd and a published writer with a passion for helping cannabis companies grow and thrive. She advocates for women in cannabis leadership and safe access to cannabis education and products. She has been published in media outlets such as the Northwest Leaf, MJ Brand Insights, and Skunk Magazine. In our conv...2022-09-211h 07

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingThe Path to Federal Legalization with Jarrod LoadholtIf you’ve been following the podcast for a while, you’ve undoubtedly heard us ask our guests: “When do you think we’ll see full federal legalization?” We’ve gotten all kinds of answers, but most of us are making educated guesses at best. To get more of an insider’s perspective, we’re thrilled to be talking to Jarrod Loadholt. He’s a partner at Ice Miller LLP’s cannabis group, where he specializes in cannabis law. Previously, he was the head of Credit Karma’s Washington D.C. office, and before that, he co-founded a full-service public...2022-09-071h 14

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingThe Recipe for Success in Cannabis Edibles with Jeff KozEvery brand has a story, but few have a combination of family recipe, story, and legacy quite like Dr. Norm’s. Dr. Norm was a real person–a well respected M.D. His wife, Audrey, was a professional pharmacist and beloved baker. Their children started a traditional cookie company to honor their mother, and it’s since become one of California’s best selling cannabis cookie and brownie brands. Today’s guest is none other than one of Dr. Norm’s son and a co-founder of the company, Jeff Koz. We met at MJ Unpacked, and we’re th...2022-08-021h 13

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingFrom Craft to Cannabis, A Soda Story with Bohb BlairWe’ve spoken to many entrepreneurs and business leaders in the cannabis industry, and we’ve noticed one overarching theme: everyone is very new and still figuring it out as they go. Even in the most mature markets, things are constantly changing, and new categories are emerging all the time. Today’s guest, Bohb Blair, is relatively new to the industry but has a proven knack for reinvention. He’s the Chief Marketing Officer at Jones Soda–one of the very first craft soda brands to make a splash over two decades ago. These days, Jones is making a n...2022-07-1955 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingSolving the Licensing and Regulatory Challenges for Canna-Businesses with Dr. Sherry BoodramWith so many new markets coming online in the next few years, there are more people than ever before looking for help with permitting, licensing, and everything else that comes with launching a business in a highly regulated industry. When they need that help, they turn to people like today’s guest, Dr. Sherry Boodram. She’s the CEO and co-founder of CannDelta–a regulatory and scientific consulting company that helps clients navigate both the cannabis and psychedelic industries. Dr. Boodram and her team provide regulatory compliance advice to operate in the legal Canadian markets, and they also p...2022-07-051h 06

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingBringing Dope Cannabis People Together with On The Revel’s Lulu TsuiWith New York coming online as a major player in our industry, things are changing fast. New players are looking to enter the field at a rapid pace, and the decisions we make along the way could easily have lasting repercussions for operators and consumers nationwide. But as this industry grows, how do we make it the best it can be? Today, we’re talking to Lulu Tsui. She’s the Co-Founder and Chief Experience Officer at On The Revel, a company working to create curated educational and networking experiences for people breaking into the legal cannabis indu...2022-06-211h 06

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingMJ Unpacked Recap & A Chat with Old Pal CEO, Rusty WilenkinToday, Rick and Jeff “unpack” their experience at the MJ Unpacked conference at the Hilton Hotel in Midtown Manhattan as they share their thoughts, highlights, and the sights and sounds from the event. At this high-energy event, they saw more deals get done than ever before, tons of new brands working to enter the space, and a huge number of opportunities taking shape as New York and New Jersey grow into the gigantic markets they’re inevitably going to become. While they were there, they caught up with Rusty Wilenkin, CEO of Old Pal. In his wo...2022-06-0737 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingMJ Unpacked: A Conversation with the Entrepreneurs Behind HiBnb and Fruit SlabsThis week, we’re reporting from the floor of the MJ Unpacked Conference here in New York City. Over the course of three days, we had the opportunity to learn firsthand about the latest innovations in the industry and connect with a number of power players doing fascinating things. First up is Elizabeth Becker. After working in film in LA, Vancouver, Toronto, and Montreal, Elizabeth launched HiBnb–a fully compliant marketplace that offers cannabis-friendly accommodations and activities to enthusiasts while giving producers and retailers access to amazing marketing opportunities. In our interview with Elizabeth, you’ll learn why sh...2022-05-2547 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingHow Cannabis Entrepreneurs Can Leverage Virtual Assistants with Tajanna MalloryOver the last half-decade, there’s been an explosion in interest in virtual assistants. Entrepreneurs of all kinds have hired remote support staff to do all sorts of tasks: making travel arrangements, managing calendars, briefing team members before conferences or engagements, and even assisting with content creation and social media. This is as true of cannabis as it is with other industries, but it comes with its own hurdles and challenges. To learn more, we’re talking to Tajanna Mallory, Founder, and CEO at CannAssistants. CannAssistants is a virtual assistant agency that provides administrative support to mid-size cann...2022-05-1058 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingThe 420 Extravaganja with Stump the Budtender TriviaFor obvious reasons, today is a very special episode. Happy 420, everyone! Instead of our usual interview format, we’re speaking to three budtenders in the world of cannabis. We ask each of them a handful of questions before jumping into Stump the Budtender–a game that’s exactly what it sounds like. So, who are our contestants? First up is Jessica Waldeck from Rebelle Dispensary. Focused on the intersection of wellness and cannabis, she began her career in this industry as a marketing coordinator at an infused yoga studio. Since then, she’s run two...2022-04-201h 02

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingEmpowering Minority Cannabis Entrepreneurs with Jesce HortonThe War on Drugs in America disproportionately affected people of color. So many potential entrepreneurs and their families have had their lives ruined by drug laws and racial profiling. Meanwhile, white male entrepreneurs have had no trouble reaping massive profits from the legal cannabis industry. Today’s guest, Jesce Horton, knows this well. He left the world of industrial engineering to join the cannabis industry and co-founded LOWD in 2019. He works to produce some of Oregon’s most sought-after craft flower and reclaim economic opportunities for communities devastated by the War on Drugs. He’s an acti...2022-04-121h 05

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingThe Future of Sustainable Cannabis Farming with Jesus BurrolaWhat does the future of cannabis farming look like? In an industry where energy consumption is always an issue, supply chains may be in permanent disarray, and regulation can destroy efficiency, producers may seem like they’re always struggling to sustainably create great products. However, that doesn’t mean that innovation is impossible. Today, we’re talking to Jesus Burrola, CEO of POSIBL–the cannabis farm of the future–to find out why. His company uses smart greenhouses and best-in-class climate control to reduce water consumption and increase energy efficiency, vastly outperforming indoor growers. In this episode...2022-04-051h 04

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingBuilding Cannabis Brands that Connect with Music Fans with Kieve HuffmanThere’s always been a connection between cannabis and music, but how do legal cannabis brands authentically connect with music lovers? To answer that question, we’re talking to Kieve Huffman. Kieve is the founder and CEO of Engager Brands–a portfolio of cannabis lifestyle brands focused on reaching under-marketed music audiences. He builds authentic awareness for brands like Heavy Grass and Neon Roots by meeting people at concerts and music festivals. Before launching Engager, Kieve worked with some of the world’s biggest brands, including Apple. Microsoft, MTV, Warner, Universal, and Sony. Today, K...2022-03-291h 04

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingHow Rebelle is Elevating the Cannabis ExperienceThe nascent cannabis industry still has a long way to grow. In many ways, it hasn’t successfully given back to the people hurt the most from the war on drugs, empowered marginalized entrepreneurs, or created opportunities for more than a small number of people–many of whom are men–with access to capital. Today, we’re talking to Charlotte Hanna and Geraldine Hessler. They’re the founder and CMO of Rebelle, one of a small handful of women and minority-owned vertically integrated cannabis and lifestyle companies in Massachusetts. Their mission is to empower people who have been margi...2022-03-0858 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingServing Up Cannabis Culinary Education with Rachel BurkonsFor hospitality professionals, wine and spirits are a lifelong education. You can spend a lifetime learning about grape varietals, terroir, fermentation, and so much more. And in the world of cannabis, we’re just scratching the surface in many ways. You might ask yourself, what does the future of the culinary and hospitality cannabis industries look like? And what are the best ways to teach professionals and customers alike? To answer these questions, we’re talking to Rachel Burkons. She’s the co-owner of Altered Plates, a cannabis hospitality group focused on onsite consumption. She special...2022-02-151h 02

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingImagining the Future of On-Premises Cannabis Consumption with Rick Kiley and Jeff BoedgesIn this new year, there’s one thing we’ve been thinking about more than almost anything else: what is on-premises consumption of cannabis going to look like in America? When will it happen, and how will marketing and branding change when it does? In the alcohol industry, on-premises consumption builds brands while the off-trade grows volume. It brands an aura and creates opportunities to legally put your products in the hands of consumers. When cannabis companies can do the same thing, it will inevitably transform the business–and create incredible opportunities for great products and savvy market...2022-02-0237 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingThe Natural Healing Powers of CBD with Pet Wellness Expert Angela ArdolinoThe potential health benefits of cannabis are not strictly limited to humans. In fact, animals of all kinds have seen positive results from all sorts of different kinds of cannabis use, including dogs, pigs, and other species as well. Few people know this as well as holistic pet and medical cannabis expert Angela Ardolino. She’s the founder of CBD Dog Health and host of the It’s a Dog’s Life Podcast. She’s also the co-owner of Beautify the Beast, a pet grooming and boarding house, and the CEO of House of Alchemy, where she’s working...2021-12-2252 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingThe Uplifting Powers of Craft Cannabis with Christina DiPaciIf you bought cannabis products in the mid-2010s, you probably remember just how profoundly bro-y all of the emerging brands were–design was lowbrow and often covered in naked girls and aggressive guys. This is why when Christina DiPaci launched her brand, she did things differently. She’s the founder and CEO of Paradiso Gardens–one of California’s largest, independent, and women-owned craft cannabis farms. With over 10 years of experience in the industry, Christina brings a wealth of knowledge in compliance and finance, as well as the art of strain selection, package design, and brand developm...2021-12-071h 03

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingAdvocating for Social Equity in Cannabis with Rabbi James KahnWhat does social equity look like in the cannabis industry? How can companies work to repair damage caused by the war on drugs and address challenges pertaining to diversity, education, community, and sustainability? Rabbi James Kahn is the executive director of Liberty Cannabis Cares. LCC is the social impact and corporate responsibility team at Holistic Industries, which is currently the largest privately-held cannabis company in the United States. He joined the company in 2017 and helped them open their first dispensary, Liberty Cannabis, in Rockville, MD, and then served as their National Director of Community Outreach. We saw...2021-11-231h 22

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingMJ Unpacked Part 2 – Featuring Carrie Mapes and Patty Papas from Hello AgainWelcome to part two of our MJ Unpacked experience! In this episode, we take some time to reflect and share some final thoughts on our trip to the MJ Unpacked conference. We’ll discuss our biggest takeaways and highlight some of our favorite moments and products. We also have another special interview for you. Our guests today are Carrie Mapes and Patty Papas, founders of Hello Again. They have created a cannabis-powered vaginal suppository with soothing botanicals to provide relief from the physical and emotional symptoms that come with menopause. It’s a highly innovative product for wome...2021-11-0949 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingMJ Unpacked Part 1 – Featuring Theory Wellness’ Thomas WinstanleyWelcome to our recap of the MJ Unpacked Conference from Las Vegas. MJ Unpacked is the first cannabis event connecting retailers, THC CPG brands, and investors with opportunities to connect, collaborate, and get access to capital. We spent our time walking the floor and attending a wide array of seminars. We learned what a number of cannabis business owners are doing as ambassadors and educators facing a myriad of challenges. We also got a deeper understanding of what is and isn’t working across the industry, and found new inspiration along the way. In the fir...2021-11-0145 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingHow Backbone is Streamlining the Cannabis Supply Chain with Peter HusonThese days, everyone’s talking about supply chains and the challenges they’re facing when it comes to sending and receiving virtually anything from one part of the world to another. As you might expect, since cannabis is still federally illegal, it comes with its own set of challenges, and relies on complex networks that aren’t easy to untangle. Fortunately, there’s people like Peter Huson. A former rocket scientist, Peter is Chief of Operations at Backbone–a fully customizable supply chain management platform that tracks production compliance, cost of goods sold, yields, and audit reporting data in re...2021-10-1955 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingHow 'Other People’s Pot' is Thriving in the Canadian Cannabis Industry with Amy WeinsteinToday, we’re talking to Amy Weinstein, co-founder of Other People’s Pot–a Canadian sales agency where cannabis lovers and industry vets put pot products in the hands of other people. They equip cannabis brands with the knowledge, tools, and strategy to build a better industry. Before co-founding Other People’s Pot, Amy worked in sales and marketing, where she pushed to end the stigma around cannabis while creating space for women in the industry. And now, Amy and her team of women have created a company that is making a difference in the cannabis industry. In...2021-10-051h 04

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingInside the World of Cannabis Journalism with Mary Jane GibsonMedia companies are finally changing their tune when it comes to cannabis. After decades of reporting from all sorts of outlets about cannabis as a problematic drug, the New York Times changed the conversation by calling for the legalization of cannabis in 2014—and one of the people to have a real conversation with the head of their editorial board about the changing times was Mary Jane Gibson. Mary Jane (her real name!) is an actress, writer, and a former lifestyle entertainment and culture editor at High Times. She’s spent years tracking the legalization of cannabis, and her...2021-09-2155 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingSustainable Cannabis Growth with Julia JacobsonWhen Julia Jacobson developed chronic migraines in her 20’s, with the advice of an E.R. doctor, she started treating her migraines with cannabis, and it completely changed her life. Having been freed from the cocktails of medications that never worked, she’s turned her focus to the cannabis industry. Julia is the CEO and co-founder of Aster Farms, a sustainable cannabis company dedicated to organic growing and transparent practices. With her expertise in marketing, entrepreneurship and supply chain management, she has helped build a company that is creating craft cannabis the way it should be, outdoors. 2021-07-201h 03

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingBuilding Professional Cannabis Communities with George JageThe cannabis industry feels like an unstoppable locomotive right now. Business is growing and scaling all over the country, and there are extraordinary opportunities to build businesses within the industry. But when a cannabis brand needs help, who can they turn to for resources and guidance? Meet George Jage. He’s a leading cannabis executive with over two decades experience launching, building, and leading media companies at Jage Media. He leads summits like MJ Unpacked, where he helps cannabis brands and retail executives foster community and thrive. Today, George joins the podcast to share how he...2021-06-2958 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingEnlightened Digital Marketing for Cannabis Businesses with Sam HollanderIf you want to use digital marketing to grow your business, there’s a pretty good chance your plan involves buying ads on Google and Facebook. But what happens when not just those platforms, but almost every major advertising platform, won’t take your money? Sam Hollander is determined to solve this issue. He’s the Chief Data Officer, Head of Ad Sales at Enlighten–the largest cannabis retail and marketing platform. Enlighten connects brands with cannabis and CBD consumers, and Sam brings over 12 years of experience in strategy, content development, and ad tech to his role. In...2021-06-151h 01

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingDemystifying the CBD Space with Andrea WightwickFor the uninitiated, CBD can be a confounding product category. It can’t simply be labeled fat-free or sugar-free, called natural or organic, and isn’t reliably or consistently dosed from product to product. Andrea Wightwick is working to change this. She’s the Founder and CEO of Hapsy–a CBD brand that puts power back in the hands of the consumer. Andrea has a long, storied career working with brands you probably use daily, and she used her experience to create a CBD brand that’s pure, discreet, true, and transparent. Today, Andrea joins the podcas...2021-06-011h 04

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingCrossing Over from Corporate to Cannabis with Dasheeda DawsonHow does one cross over from working in the corporate world to the cannabis industry? What does that journey look like, and what are the common challenges along the way? And how can you identify opportunities to lend your skills and transform a fast-growing but still nascent industry? Dasheeda Dawson is a global cannabis advocate, award-winning executive strategist, and the author of How to Succeed in the Cannabis Industry, which is now in its third edition. At The WeedHead & Co., she’s parlayed two decades of experience in business development, strategic management, and marketing to educate and emp...2021-05-181h 00

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingReimagining the Dispensary Experience with Mimi LamFor some consumers, going into a dispensary for the first time can feel scary. The retail environment rarely caters to first-time buyers, and there are still countless stigmas associated with cannabis and “weed culture” that feel like they should have died out years ago, but still persist today. Mimi Lam is on a quest to change this. She’s the CEO and Co-founder of Superette, which creates immersive atmospheres that feel fresh and familiar to consumers. She’s also involved in the Ontario Cannabis Policy Council and Canadian Chamber of Commerce’s National Cannabis Working Group, where she advoca...2021-05-041h 01

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingLooking Back: A Very Special 420 Episode420 is a perfectly natural holiday for the cannabis industry. It’s also a great opportunity to look back on past episodes of this podcast, what we’ve learned along the way, and to examine the state of the industry. We started this podcast in September of 2019 to explore the cannabis industry, to educate ourselves, and to bring others along on our journey. In this special episode, we’re touching on themes that have come up time and again with our guests: issues of representation, the restorative justice that needs to come with full legalization, and which of our gu...2021-04-2054 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingAdvocating for Responsible Cannabis Use Among Athletes with Jim McAlpineThere are many talented people working to demonstrate the link between positive health outcomes and cannabis use, but what about in sports and athletics? To help us answer that question, we’re speaking to Jim McAlpine. Jim is a snowboard company executive and an early advocate for cannabis use among athletes. He created the 420 Games – a multi-sport event company for cannabis users to destigmatize stoner stereotypes and network of professional athletes and advocates working to demonstrate the connection between weed and wellness. Today, Jim joins the podcast to talk about why skiing and snowboarding go with...2021-04-0653 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingInside the World of Cannabis Journalism with Lauren YoshikoThe audience for cannabis content has grown rapidly over the last decade - but who writes it, what value does it provide, and what challenges make this niche so unique? Here to answer these questions is Lauren Yoshiko. She’s a writer, cannabis journalist, magazine editor, and the host of Broccoli Talk, Broccoli Magazine’s official podcast. She’s a cannabis speaker on branding and women in weed, a budtender, the harvest manager of Cannabis Farm, a copywriter, and a well-respected advocate for women, minorities, and small businesses within the cannabis space. Twice a week, she pu...2021-03-231h 01

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingEnlightening Minds as a Cannabis Authenticator with Brooke BurgstahlerIn the age of social media backlash and deep distrust in “influencers,” how can one be a responsible ambassador and advocate for cannabis? Here to help us answer that question is Brooke Burgstahler. She’s a writer, producer, host, and actress in TV, online media, and film. She’s the star of BigMike and Advanced Nutrients’ show, Marijuana Morning News, which she hosts daily. She conceptualizes and shares stories covering everything from pop culture to politics, history, and social justice reform. Her work has reached millions of viewers, and she’s also a 500-hour certified yoga instructo...2021-03-0957 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingCrafting the Highest Quality Cannabis with Gillian LevyIn the early days of legal cannabis edibles, it was hard to find anything that seemed “healthy.” Most products were full of sugar, dyed with synthetic colors, and prone to leaving their consumers completely incapacitated. This is why Gillian Levy, the President of Humboldt Apothecary, set out to change things. She holds a degree in biology and botany from Humboldt State University and advocates for healthy lifestyles rooted in good food, exercise, and holistic use of plant-based medicines. She’s a foodie and a mixologist with a deep understanding of not just traditional cocktail ingredients, but less traditi...2021-02-2356 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingCreating a Premium Psychedelic Cannabis Brand with Libby CooperIn one sense, the cannabis industry is like any other: when you identify a gap in the market, there’s an opportunity to achieve success by filling it. Space Coyote’s high quality pre-rolls, available all over California, do just that. Today’s guest, co-founder Libby Cooper, has helped to create a truly unique brand that marries the highest-quality flower with well-established branded extracts. In just a few years, she has built an impressive company and created a curated, top-shelf cannabis experience for her many fans. In this episode, Libby shares the story of how she bu...2021-02-0959 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingAdvocating for Change in the Cannabis Industry with Chris BallIn America, a criminal record can make it much harder not just to get a job, but to launch a business. Social equity programs are working to change this, and have helped former felons and victims of Reagan-era drug policy to start innovative companies - sometimes in formerly criminalized industries. Chris Ball is the founder of Ball Family Farms - a family-owned and operated business, and the first vertically integrated social equity brand in Los Angeles. They focus on unique form meticulous pheno-hunted genetics and offer a wide array of potent flower strains. He used a social e...2021-01-2755 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingHow the Cannabis Industry Affects Entrepreneurs of Color with Ashley StallworthThe legal cannabis industry is astoundingly white and astoundingly male - and the barriers to entry for everyone else are astoundingly high. Entrepreneurs of color struggle to raise funds, shake social stigmas, and become part of an industry that hasn’t fully reckoned with its history. Entrepreneurs like Ashley Stallworth don’t just know this firsthand - they have a deep understanding of how to navigate these challenges and advocate for others to break into this industry. Ashley is the owner and founder of Present Naturals and Bio Fiber Industries. He is also on the management team of ab...2020-11-161h 04

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingFighting Stereotypes and Advocating for Minorities in Cannabis with Ophelia ChongThe stereotypes around “stoner culture” - Bob Marley posters, ridiculous looking photos of bongs, and the associations with criminals, addicts, and drug dealers - have been around for decades. As the perception of cannabis, both in medicine and adult use, changes, people are finally pushing back against this imagery. Serial entrepreneur Ophelia Chong is a tireless advocate for Asian American women in the cannabis industry. She’s the founder of Stockpot Images, Asian Americans for Cannabis Education, and Mogu Garden, to name just a few of her many endeavors. Today, Ophelia joins the podcast to talk abo...2020-09-291h 01

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingBreaking Stigmas and Cultivating Inclusivity in the Cannabis Industry with Laganja EstranjaThere’s no one-size-fits-all career, especially in the world of cannabis. However, there’s one thing we’ve learned in our conversations with industry insiders and talented people building incredible companies: there’s a long way to go before the stigmas around stoner culture, slacking off, and being lazy are gone for good. Jay Jackson, aka Laganja Estranja, is living an unconventional career in cannabis - and is as far from a slacker as you could imagine. Laganja is a world-renowned female illusionist, choreographer, musician, cannabis advocate, and LGBTQ+ icon. You may have seen her on season 6 of RuPau...2020-09-151h 04

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingInside the World of Cannabis Accessory Subscriptions with Liz WhitingDirect to consumer subscription services have filled a wide variety of niches and become massively popular over the last several years. For reasons both obvious and not so obvious, the cannabis industry is uniquely positioned to take advantage of this business model, but also faces extremely specific challenges that other subscription goods services do not. Liz Whiting is the head of marketing and creative at The Daily High Club, a monthly subscription service that sends its members a box of amazing smoking accessories each month. These can include glassware bongs, dab rigs, rolling papers, munchies, and much...2020-09-081h 10

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingRethinking Cannabis Education with Charlie McElroyThe nascent culture surrounding adult-use cannabis is still finding its tone of voice, and brands are still struggling to fully define themselves. Many companies that produce materials for the industry are either cold and clinical and make you feel like you’re looking at something from a pharmacy. Others fully embrace all of the stereotypes of stoner culture, and that pushes people away, too. Charlie McElroy is thinking differently about how to teach people about cannabis. He’s the founder of Goldleaf and now spends his time at the company focusing on the creative vision. His company desi...2020-08-041h 02

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingUniting the Cannabis Industry and Criminal Justice Reform with Andrew DeangeloHuge amounts of wealth have been created for entrepreneurs and businesses seeing success in the cannabis industry today. However, there are still many people all over the country incarcerated for cannabis-related offenses, and there is so much work to be done as we reckon with the legacy of cannabis prohibition. Andrew Deangelo has spent decades of his life working to address both of these issues. He’s the co-founder of Harborside Health and part of the Board of Directors at the California Cannabis Industry Association. Perhaps most critically, he’s also the co-founder of the Last Prisoner Proj...2020-07-141h 07

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingThe Data Science Powering Cannabis Businesses with Liz ConnorsThe cannabis industry faces many different unique challenges, and making sense of the data it produces requires specialized tools. To name just a few, there’s an astounding amount of product out there, tons of variables at play at every stage of manufacturing and distribution, and the nuances of legality across states. To turn this information into data-driven decisions, cannabis businesses turn to Headset - a data intelligence company that specifically provides analytics for cannabis retailers, manufacturers, brands, and investors. It gives them the power to easily forecast the marketplace and create the reports they need to ge...2020-06-2949 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingHow Lantern Created a Cannabis Delivery Business with Meredith MahoneyWith the onset of the COVID-19, lifestyles all over the world have changed in major ways. More than ever before, people are relying on delivery services to get their groceries, meals from their favorite restaurants, alcoholic beverages, and a whole lot of other things. However, for many reasons, some of which might be obvious, cannabis is a particularly tricky product to legally deliver. Meredith Mahoney is facing these challenges head-on. She’s the president of Lantern, a cannabis business solely owned by Drizly. Currently serving customers in Massachusetts, Lantern helps people shop by dispensary, find cannabis products sui...2020-06-091h 01

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingInside Missouri’s Cannabis Industry with Dr. Mimi VoIn November of 2018, Missouri voted to legalize medical use of cannabis, making them the 33rd state to do so. As the state builds momentum toward adult use, a number of interesting things are happening that prove how different just every path to legalization is. Today’s guest is Internist Mimi Vo. Mimi graduated from medical school at the age of 23, and discovered that there was a massive educational gap when it came to the potential use of cannabis. Now, in addition to practicing medicine in St. Louis as the CEO of Vo Medical Clinic, she’s al...2020-05-2851 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingHow the Coronavirus Crisis is Affecting the Cannabis Industry with Ken WolskiThe COVID-19 pandemic and the surrounding crises have impacted virtually every industry all over the world, and cannabis is no exception. Though cannabis businesses, much like liquor, have been deemed essential, there are myriad issues facing producers and users at this time - and they may ultimately impact the long journey to full legalization. As 2020 is officially the Year of the Nurse, we’re joined today by registered nurse Ken Wolski. Ken has been practicing since 1976, was on the front lines of the AIDS crisis, and transitioned into medical marijuana advocacy in the 1990s. He ran for US...2020-05-1446 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingInside the World of Cannabis Funding with Ian LindemannWhen cannabis businesses need funding, they can’t simply get traditional loans. A number of legal and regulatory hurdles stand in the way for many operators, and the rules surrounding lending vary greatly from state to state. For investors who do lend to cannabis businesses, finding great partnerships isn’t easy - and differs in a number of key ways. Ian Lindemann has had a front row seat as this industry has grown. He’s the Head of Cannabis Business Development at Lead Funding, a fully integrated direct lender based out of Denver with twin focuses on residen...2020-04-1650 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingInside the World of Cannabis-Infused Beverages with Keith VillaThe cannabis beverage space is a fascinating one. Much like the craft beer movement, which grew from the work of a few hobbyists in the 1980s and 1990s into a multibillion dollar industry today, we’re seeing pioneers invent new product categories, take big chances, and create new consumer experiences. In Colorado, Keith Villa is doing exactly that. After founding Blue Moon Brewing Company and retiring from MillerCoors after 32 years in the world of beer, he and his wife have launched CERIA - a line of non-alcoholic beverages that drink like beers, but contain 0.0% alcohol and are inf...2020-03-161h 02

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingThe Future of Cannabis Supply Chains with Rick KimballEven as both medical and adult use cannabis legalization has continued across the United States, growers and retailers have faced a number of challenges, like how to standardize and regulate a product that isn’t always easy to measure. In the CBD space in particular, it’s easy to end up with “hot” product where THC levels are too high to be legal. Rick Kimball is tackling this issue head-on. He’s the president of Rymedi - a tech company building a trusted, secure, and compliant track and trace platform designed to meet the specialized regulatory needs of the hea...2020-03-061h 01

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingAn Insider’s View of the Medical Cannabis Industry with Jennie LeuzarderThough adult use cannabis is rapidly maturing in many parts of the United States, the medical cannabis industry is still developing as well. It faces a different set of operational hurdles and challenges, is continuing to shift and develop, and remains the sole source of legal cannabis in a number of states, including New York. Operating in 11 states across the country, Vireo Health is a fast-growing medical cannabis company. Founded by a doctor and backed by scientists and physicians, they are a seed-to-sale business building several brands in the medical and wellness spaces. Joining us t...2019-12-1656 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingHow Cannabis Companies Can Embrace Inclusivity with Mary PryorDrug laws at the city, state, and federal levels have been used for almost a century to disproportionately punish people of color. Despite making up only 31.5% of the United States’ population, 46.9% of people arrested for violating drug laws are Black or Latino, and it’s never hard to find news stories of white offenders who get much more lenient sentences - if they’re punished at all. Mary Pryor is working to change this. She’s the Chief Marketing Officer at Tonic CBD and Tricolla Farms, as well as the Co-Founder of Cannaclusive, a company created to facilita...2019-12-0930 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingHow Maine is Preparing for Adult-Use Legalization - A Talk with Evergreen Cannabis CoMaine legalized medical use cannabis in 1999, long before many other states. However, after adult-use cannabis was legalized by a vote in 2016, it effectively stayed inaccessible for another two years, with licenses finally going live and prohibition being lifted on December 5th of this year and retail sales not starting until March of 2020. Evergreen Cannabis Co. established themselves in Maine’s medical marijuana industry and are now preparing to shift their business to accommodate a new economic model. Co-founders Andy and Kristen Pettingill, as well as Operations Director and General Manager Sergio Hernandez have become intimately familiar with th...2019-11-2558 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingThe Social and Political History of Prohibition with William RorabaughIf you dive deep into the history of federally forbidden substances, you start to see clear parallels in the history of alcohol and cannabis when it comes to how prohibitions occur (and why they fall apart). Dr. William Rorabaugh is here to talk all about it. Dr. William Rorabaugh is a Professor of History at the University of Washington. He’s also the author of several books, including The Alcoholic Republic: An American Tradition, American Hippies, and Prohibition: A Concise History. Outside of writing and teaching, he's held several distinguished positions, including Board President for the Alcohol an...2019-11-041h 16

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingThe Economics of Prohibition with Mark ThorntonThroughout human history, economics has played a major part in setting policy and inspiring actions of all kinds, including prohibitions - and few have a deeper understanding of prohibitions than Dr. Mark Thornton. Dr. Thornton is a Senior Fellow at the Mises Institute and an economist who's written and spoken extensively on the topic of prohibition. In addition to his work at Mises, Mark serves as the book review editor of the Quarterly Journal of Austrian Economics, and his own writings spans three decades, starting with The Economics of Prohibition and culminating in his recent book, The...2019-10-2159 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingThe Recent History of Cannabis in America, 1970s-Present, with Emily DuftonIn the last episode of our podcast, we talked all about how cannabis was widely prescribed in the 19th century, fell out of favor, and was ultimately outlawed at the federal level. Today, we continue this guided tour throughout cannabis history as it ping pongs from being celebrated to vilified (and back again), and there’s no one more qualified to be our guide than Emily Dufton. Emily is a writer, researcher, and widely-published drug historian. She is a senior researcher at George Washington University’s documentary center, the managing editor of Points, the blog of the Alco...2019-10-1449 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingThe Early History of Cannabis in America (19th Century - 1970s) with Adam RathgeCannabis usage in America didn’t start a few years or even a few decades ago. In fact, cannabis has a long, storied history including a period of extensive medical use before the prohibition that is just now coming to an end. Few know more about this history than Adam Rathge. Adam Rathge holds a Ph.D. in American history from Boston College and has written extensively on the history of cannabis and marijuana in the United States. He served as a contributing editor to the Alcohol and Drug History Society's Points Blog and is the author of...2019-10-021h 05

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingThe Cannabis Law Landscape with Dan McKillopThe vast majority of American states now have medical cannabis programs, and 11 states plus Washington D.C. have adult (or recreational) use programs as well. However, cannabis is still federally illegal, and the rules and regulations vary greatly depending on what side of the industry you’re in and where you’re doing business. Few people understand the nuances of this highly complex industry better than Dan McKillop. Dan is an attorney at Scarinci Hollenbeck, where he works with companies seeking to break into the medical or adult cannabis industries. Dan was named a Cannabis Law Trailblazer by t...2019-10-0254 min

The Green Repeal - A Guide to Cannabis Marketing & AdvertisingA 30,000-foot View of the Cannabis Industry with Sean EverettWelcome to the very first episode of The Green Repeal: the story of legal cannabis through the lens of marketers who know the unique challenges of working in highly regulated industries. Today, our guest is Sean Everett. Sean is an operating advisor to high growth companies in the consumer product space. He has 20 years of experience building high tech products, consulting to the boards of Fortune 50 companies, and growing the North American cannabis ecosystem, where he is helping a number of brands as they find their way through this very nascent and crowded industry. Today...2019-09-271h 10