Shows
Tracking Wonder PodcastS2 EP7: Designing Brand Communities for Belonging — with Charles VoglWe long to belong. The desire to be a part of a community is a fundamental human yearning, yet broad swaths of Americans have never felt more isolated. In fact, four out of ten report regularly feeling lonely, and very few have more than two people they consider confidants. Why is this happening? What can we do about it? Is there an opportunity for businesses and organizations to fill the void? And if so, how do we design for belonging in brand communities? Today, Jeffrey takes a deep dive into the concept of belonging with...2018-11-201h 08