Shows
The Product Marketing ExpertsBraze VP of Product Marketing, Kelsey Nelson on Growth Product MarketingQuestions covered in this episode: 00:21 Opening Question: Journey into and through product marketing02:29 How do you define growth product marketing and how it differ from traditional quote-unquote product marketing? 04:29 How do you like to sort through some of the signals to find the right stories to tell to the market? 08:13 How do you empower your team to make informed leaps and how do you build space for them to do it?10:51 How do you collaborate effectively with the rest of the marketing and product teams?14:20 For product marketing prof...2024-12-1819 minThe Product Marketing ExpertsLattice VP of Product Marketing, Emi Hofmeister on StorytellingQuestions covered in this episode: 00:19 Opening Question: Journey into and through product marketing03:25 Can you share a little bit about how you think about crafting great product stories that resonate with customers? 06:08 How do you balance technical details, emotional storytelling, and the unique capabilities to tell a differentiated story at Lattice?08:50 Do you have any data points that you regularly look at or would like to look at to tell how some of the stories are working or how some of that differentiation is resonating?14:19 How do you prove to...2024-12-1126 minThe Product Marketing ExpertsQualia VP of Marketing, Charlene Wang on Product Marketing KPI'sQuestions covered in this episode: 0:18 Opening Question: Journey into and through product marketing1:48 How do you think about deciding what KPIs truly reflect the success of product marketing efforts? Do you have any favorite KPIs that you feel have been overlooked but are useful for product marketing? 05:33 How do you think about the reporting cadence and how that's historically worked best for you and your teams?08:17 Do you have any advice for ensuring that KPIs are not just numbers on a spreadsheet but telling a compelling story?12:37 How do you...2024-12-0429 minThe Product Marketing ExpertsPendo VP Product Marketing, Jackie Palmer on Product LaunchesQuestions covered in this episode: 0:32 Opening Question: Journey into and through product marketing2:57 Can you share any stories about a memorable launch that you've been a part of and how you've adapted to make it a success? 10:32 How do you think about messaging and working with analysts or cross-functional partners to ensure that messaging is cutting through the noise effectively? 18:35 How do you balance speed to market while ensuring that all of the launch elements are in place and fully ready?22:20 How do you whether as a Pendo or in a...2024-11-2035 minThe Product Marketing ExpertsSplunk Senior Director, Product Marketing, Michael Olson on Competitive PositioningQuestions covered in this episode: 0:26 Opening Question: Journey into and through product marketing4:14 How do you convince customers to care about what makes your product different? 7:32 Can you share an example of a time when you faced intense competition and walk us through some of the processes of how you crafted competitive positioning and ultimately won major deals?11:16 How do you strike the balance between responding to some of those competitors and staying true to your vision and strategy?23:11 Can you advise some advanced tactics that are overlooked or und...2024-11-1332 minThe Product Marketing ExpertsLinkedIn Director of Product Marketing, Andrew Kaplan on Go-To-Market StrategyQuestions covered in this episode: 0:24 Opening Question: Journey into and through product marketing2:24 How do you think about go-to-market strategy and how do you feel about audience segmentation, especially when dealing with a broad user base, like you have at LinkedIn?6:37 How do you think about executing the go-to-market strategy?11:45 How do you foresee and solve the complex go-to-market challenges? 19:25 Any advice for what product marketers should be thinking about or doing now to prepare for the changes coming from AI?Want more in...2024-11-0623 minThe Product Marketing ExpertsCrossbeam Senior Director of Product Marketing, Amanda Groves on Go To MarketQuestions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing?4:22 How you and Crossbeam team think about creating successful go-to-market plan?7:37 how do you lay out the responisbilities and plan across your organization?10:03 How you think about defining that ownership and gaining buy-in cross-functionally.?13:57 How you approach different launch sizes or just different launches overall?17:14 How you think about defining KPIs for a successful go-to-market launch?19:46 How you've thought about differentiating y...2023-08-3024 minThe Product Marketing ExpertsMeta Head of Product Marketing, Girija Sathyamurthy on Stakeholder ManagementQuestions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing?4:05 How you think about what is the metaverse in general and how you really look at it through a product marketing lens?7:35 How is your product marketing team oriented?12:18 Do you use any data for about prioritizing the roadmap with your product management colleagues?14:55 How do you think about aligning with your counterparts, who are overseeing other divisions or other product lines and aligning strategy w...2023-08-1627 minThe Product Marketing ExpertsObservable VP Marketing, LaShaun Williams on Release MarketingQuestions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing?6:32 How you handle release marketing at Observable and how you think about organizing and planning for releases at your current company??11:09 how did you work with leadership and your product team to kind of get that alignment initially upfront?13:27 How you've thought about this and how you've even empowered product marketers on your team at observable?18:37 How have you thought about as a manager, as a...2023-08-0937 minThe Product Marketing ExpertsHyreSnap GTM Advisor, Abhishek Ratna on AI integration into product marketingQuestions covered in this episode: 1:36 Opening Question: Journey into and through product marketing?4:41 How do you think product marketing leaders and teams should start integrating AI into their strategy.?8:34 What kind of AI tools are you using around segmentation and market research and copywriting?11:38 How do you ensure that you're writing the right prompt to get the best information from the respective AI source that you're using?15:26 How you're thinking about or even advising other product marketers to position AI enriched offerings within their strategy or their p...2023-08-0227 minThe Product Marketing ExpertsKlaviyo Director of Product Marketing, Katie Gerard on Product LaunchesQuestions covered in this episode: 1:27 Opening Question: Tell us about your journey into and through product marketing?4:06 How you've used the core business metrics to influence your team or your leadership at Klaviyo?5:37 How have you and the product marketing team at Klaviyo thought about differentiating yourself in the MarTech landscape?7:50 How have you kicked off the process of repositioning Klaviyo?10:29 What are some of the success metrics for you and the team?11:52 How have you incorporated or planning to incorporate GenAI at Klaviyo?13:44 H...2023-07-2621 minThe Product Marketing ExpertsDigitalOcean VP Product Marketing, Raman Sharma on Building a Product Marketing TeamQuestions covered in this episode:1:23 Opening Question: what's been your journey into and through product marketing?4:15 What brought you to DigitalOcean and what does your current role encompass?8:15 During the early stages how do you divide the work and handle all the requests while also handing some of the strategy?11:33 How do you navigate all of those sometimes disparate priorities and get to a mutually agreed on one point of view?14:59 How have you successfully developed bidirectional relationships with executives and other functional leaders across the business to achieve...2023-07-1934 minThe Product Marketing ExpertsClari VP, Brand, Content and Product Marketing, Julien Sauvage on Growth Product Marketing Career Path and Product LaunchesQuestions covered in this episode: 1:34 Opening Question: How you got into product marketing and what brought you to Clari?4:17 Can you give a little bit of an overview about what Clari is, what you do at Clari?8:41 What are some of the differences in your mind between what makes a good launch versus a great launch and how do you prepare your team for a great launch?12:01 How do you ensure that your exec's opinions are taken into account?14:50 How you've aligned your go-to-market teams and how y...2023-07-1222 minThe Product Marketing ExpertsBitly VP PMM & Co-Founder / CEO of “Forget the Funnel” Georgiana Laudi on Customer ResearchQuestions covered in this episode: 1:25 Opening Question: What led Claire and you to start ‘Forget the Funnel’?3:50 Can you talk a little bit about the book that is derived from your consultancy ‘Forget the Funnel’?9:10 Where do you recommend even starting with customer research?18:53 How you've taken the crawl, walk, run, run approach and learning from these insights what survey or interview methods that you've seen that work best?26:16 How you think about then taking the segments that you're learning from prioritizing some segments versus maybe other segments...2023-07-0541 minThe Product Marketing ExpertsGitHub VP Product Marketing, Philippe Poutonnet on Developing Your PMM CareerQuestions covered in this episode: 1:25 Opening Question: Journey into and through product marketing3:28 How you think about as the product marketing lead at Twilio, about how you think about team structure?10:50 How you think about really helping truly drive that demand gen engine, from a product marketing lens?23:52 How the economy and the pandemic has potentially impacted your messaging?29:54 Can just share one piece of insight that has served you well throughout your product marketing?Want more insights from Philippe? Check out h...2023-06-2833 minThe Product Marketing ExpertsVishal Naik, Product Marketing Lead at Google on Influencing the Product RoadmapAs a PM at Google, Vishal Naik focuses on Google Assistant integrations with other products. Before that, he spent valuable years at DocuSign and TriNet, getting to know the SaaS space inside out.In this episode, Jeffrey and Vishal talk about his experience at Google, the ways in which a product marketer can influence the product roadmap, and how operations are set up when you work on a product used by more than 500 million people.Want more insights from Vishal? Check out his Sharebird profile.Looking to connect? You can...2023-01-2531 minThe Product Marketing ExpertsMary Sheehan, Head of Product Marketing for Adobe Lightroom on Product LaunchesMary Sheehan’s career began in the early days of Google, where she started as an Account Manager fresh out of college. Switching lanes to Product Marketing, Sheehan now heads the Product Marketing team for Adobe Lightroom.In this interview, Jeffrey and Mary talk about her newly launched book “The Pocket Guide to Product Launches”. In this interview, you'll hear her tips on product tiering and what kind of metrics are best for determining the success of a product launch.Mary's book is now available on Amazon - you can check it out here!2023-01-1827 minThe Product Marketing ExpertsSahil Sethi, Former VP of Marketing at Klaviyo on Product-led Growth"I define product marketing as a function which takes into account your market, your customer, and your product truths to drive go-to-market outcomes." -Sahil SethiBefore he was a VP of Marketing at Klaviyo, Sahil Sethi spent incredibly valuable years with McKinsey, Microsoft, and Qualtrics, among other companies. In this episode, Jeffrey and Sahil tackle the topic of product-led growth (PLG), and challenge the idea of PLG and enterprise sales being polar opposites. We also talk about the ways that product-led and sales-led growth ca...2022-12-2135 minThe Product Marketing ExpertsTiffany Tooley, Head of Product Marketing at Hubspot on Company Culture and Talent Retention“I’m guided by a deep sense of curiosity.” - Tiffany TooleyTiffany Tooley started her career as a one-person marketing team of a small cookie manufacturer. Today, she’s the Head of Product Marketing at Hubspot. Throughout her journey as a product marketer, she nurtured a strong growth mindset – as someone who thrives when presented with a challenge, Tiffany’s always ready to learn new things and tackle problems as they arise. In this episode, Jeffrey and Tiffany talk about her career path, share tips for ensuring employee satisfaction...2022-12-1437 minThe Product Marketing ExpertsChad Kimner, Product Marketing Director at Meta on Messaging and PositioningChad Kimner is a Product Marketing Director for AR/VR solutions at Meta, where he is currently spearheading the go-to-market strategy for privacy and responsible innovation.In his role at Meta, Chad is embracing the powerful opportunity to shed more light on the capabilities of augmented and virtual reality, and be part of Meta’s exciting venture into the AR/VR space. One of the most important things he’s learned in the role is what it takes to create a trustworthy product – to meet consumer expectations when it comes to data privacy, diversity, and in...2022-12-0736 minThe Product Marketing ExpertsKristen Brophy, Senior Director of Marketing at the NBA on Structuring and Organization“You should be listening to your customers every day – it should be a fundamental part of what you do because you represent that customer, and you are their mouthpiece.” – Kristen BrophyKristen Brophy is a Senior Director of Marketing at the NBA, leading product marketing efforts on NBA’s direct to consumer side, including the NBA app and the association’s streaming service Lead Pass.Before coming to the NBA, Kristen was part of Uber and Square, where she picked up important lessons on scaling and strategic alignment. When building a s...2022-11-3028 minThe Product Marketing ExpertsKevin Wu, Head of Solution & Category Product Marketing at Airtable on MessagingKevin Wu is the Head of Solution and Category Product Marketing at Airtable, where he has been building a product marketing program from scratch.In his role at Airtable, Kevin has been reinventing the product’s messaging and positioning framework. When it comes to SaaS B2B companies, he says, the messaging should start at the demo. In this episode, you’ll hear essential questions to ask when building product demos, how Kevin’s experience at Salesforce shaped his later approach to PMM, and how he enables his team to grow...2022-11-1636 minThe Product Marketing ExpertsJameelah Calhoun, Global Head of Product Marketing at Eventbrite on Market Research“Always put on your own personal research hat.” - Jameelah CalhounJameelah Calhoun currently serves as the Global Head of Product Marketing at Eventbrite, where she drives go-to-market and monetization efforts to launch new product experiences for both event creators and consumers.In her role at Eventbrite, she is working on continuing the evolution of Eventbrite from its roots as a ticketing tool to a platform that covers the intersection of helping creators and small businesses alike thrive.As a PMM, Jameelah considers market research the bedrock of e...2022-11-0930 minThe Product Marketing ExpertsBrianne Shally, Head of Product Marketing at Nextdoor on Consumer PMM and Influencing the Product Roadmap“Don’t launch it and leave it - launch and learn.” -Brianne Shally In this interview Jeffrey and Brianne discuss what being a PMM leader for a consumer product marketing brand is like as well as Brianne’s path into PMM. Brianne is a former strategy consultant who considers herself a business leader first, and pmm second. What she loves to solve is, how can she and her team accelerate the growth of local businesses and make word of mouth in communities more innovative to serve SMBs? As product marketers, they are passionate about helping small businesses be succes...2022-11-0223 minThe Product Marketing ExpertsRekha Srivatsan, VP Product Marketing, Service Cloud at Salesforce on Product LaunchesRekha is an engineer turned marketer who has a technical background and fell in love with the PMM craft. Two aspects that she thoroughly enjoys in the GTM process are the naming and positioning of new products and features. She advocates for involving every team in the launch process and both internally and externally creating messaging that clearly states the nuances of new releases. She also discusses how Salesforce tiers their launches on a 1-3 scale and reiterates the importance and value that comes from conversations with customers. Want more insights from Rekha? Check out her Sharebird p...2022-10-2629 min
Adventures in Messaging#10 | Jeffrey Vocell, IterableEvery product launch has to land. The stakes are high for product marketers and the pressure is real. That’s when you REALLY want messaging research in your corner saying: “We prepared for this. We got this!”Because without understanding exactly how customers are using your product, how it fits into their day, and the true value it offers, your messaging could fall flat. The awesome Jeffrey Vocell, Director of Product Marketing at Iterable, has seen his fair share of launches in 11 years as a PMM. In this episode, he shares his approach on how t...2022-08-2019 minThe Product Marketing ExpertsAccelerating Your PMM Career with Mike Berger, VP, Product Marketing at ClickUpWhether you’re looking to break into PMM or have been a practitioner for years, this interview is full of advice on how to further develop your career. We are joined this week by Mike, VP, Product Marketing at ClickUp, who has had an amazing career finding the right roles and ultimately landing him a VP role. Mike and Jeffrey discuss how to gain credibility, evaluate your future role, prioritize the right goals to advance your career, and expand your horizons outside of product. Connect with Mike on LinkedIn.Join Mike on Sharebird.Questions cove...2021-12-1542 minThe Product Marketing ExpertsTaking Products to Market with Grammarly's Head of Product Marketing, Natala MenezesIn this week’s episode Natala and Jeffrey are talking all about product launches. How do you make the magic happen while getting the organization excited and aligned? It’s not just about storytelling and designing a great narrative for your product, rather it’s creating a product that delivers on those items. Tune in to hear how to create a distinctive narrative and story in a competitive landscape, what it means to “work backwards”, and how to conquer any divisions and fractions amongst teams by serving as the “glue” to repair. Also, Grammarly is hiring. So be sure to check out t...2021-12-0822 minThe Product Marketing ExpertsLeveraging Qualitative and Quantitative Research with Alex Lobert, Product Marketing Lead, Measurement at Meta (Facebook)Alex is a former product manager and consultant who has found his way into the adtech world, and specifically measurement. This interview is all about how him and his team leverage research and measurement. When it comes to measurement, he and his team look at how well advertising is working and it’s overall performance. In regards to research, he talks about what it’s like to work for a company that is incredibly data and experiment driven, the importance of talking to customers, and how research informs what they build. Tune in to hear how him and his team...2021-12-0135 minThe Product Marketing ExpertsCompetitive Research That Helps You Stand Out with Sophia (Fox) Le, Lead PMM at GlassDoorWe’re on a messaging kick! This week we are discussing how Sophia and her team approach messaging and positioning that serves both B2B and B2C target audiences. Sophia and Jeffrey discuss what Glassdoor has done to maintain a position of leadership in a crowded market and how they’ve evolved their messaging while remaining true to the core values of the company that have not changed since day one. They also discuss how to measure the success of messaging and positioning and navigate the competitive landscape. Connect with Sophia on LinkedIn.Join Sophia on S...2021-11-1732 minThe Product Marketing ExpertsThe Impact of PLG on the PMM Career with Jeff Hardison, Head of PMM at CalendlyFrom startup companies to being at a large scale organization, Jeff has been doing product marketing work since before it was even defined as PMM. In this interview you’ll hear his point of view on the emergence of self serve and how it’s impacted the role of product marketing. He shares how the environment at many companies has made the switch from a sales led environment to product led and why product marketers are earning their seat at the table in making big decisions. He also discusses the co-creation that exists with sales, how to posi...2021-11-1036 min
Women in Product MarketingBonus Episode - Sharebird Hosts Kick Off Season 3 of WPMWelcome to season 3 of the Women in Product Marketing podcast. We cannot wait for you to hear from all of our superstar guests. While you wait for the new season to begin next week, join the conversation as Mary meets up with two fellow Sharebird hosts, JD Prater and Jeffrey Vocell. In this episode, they share advice for those trying to establish the function of product marketing at their business whether it's brand new or something you're trying to evolve.JD is the host of the Thrills and Chills podcast, where he interviews seasoned...2021-11-0911 minThe Product Marketing ExpertsPunchy Messaging with Alexandra Gutow, Director of PMM at SnowflakeMessaging is a fundamental aspect of product marketing that includes testing, refining, and a huge amount of internal alignment across the organization. It’s a living breathing process that when done right, equates to an impactful impression left on your market. Tune in to hear messaging frameworks that will help you win deals and make your GTM process that much more effective. Crisply articulating the unique aspects of your product that you’re bringing to market is key to the success of your GTM process! Follow Alexandra on LinkedIn.Join Alexandra on Sharebird.Q...2021-11-0331 minThe Product Marketing ExpertsOwning the PMM Craft with Pallavi Vanacharla, Head of PMM, IoT at TwilioHow do we become product marketers? Pallavi shares her extensive background in marketing and how she’s evolved to lead all marketing functions at a quickly growing company. She also shares her take on the 80/20 rule, how to structure your team, and achieve KPI’s. You’ll also hear why she values happiness and believes that “the success of the company depends on the manager”. Follow Pallavi on LinkedIn.Join Pallavi on Sharebird. Tell me about your career path to becoming a PMM? What’s your outlook on the career of Product Marketing? Is it a good plac...2021-10-2729 min
Thrills and Chills: Establishing Product MarketingTeaser Episode - Sharebird Hosts Kick Off Season 3 of Thrills & ChillsSeason 3 is coming soon! Join the conversation as JD meets up with two fellow Sharebird hosts - Mary Sheehan and Jeffrey Vocell. Mary, who leads PMM at Adobe, is the host of Women in PMM where she interviews women who run product marketing at some of the fastest growing technology companies in the world. The mission of the show is to instill confidence in women who are looking for tangible frameworks and takeaways in their current roles or looking to break into the PMM role. Jeffrey, Director of PMM at Iterable, is the host of The Product Marketing Experts...2021-10-2111 minThe Product Marketing ExpertsCultivating Your PMM Career with Naman Khan, CMO at ZeplinProduct marketing hasn’t always been recognized as a value ad to organizations, but more and more companies are recognizing the need for the function and therefore more roles in the field are being created. Keeping up on the trends in the market and playing to your strengths will ultimately help you not only land the role you desire, but keep that role and excel in it. This week’s expert shares his twist on the 80/20 rule and how identifying the areas you currently excel in and the areas you need to further develop leads to success in your care...2021-10-2040 minThe Product Marketing ExpertsIterating Your Messaging with Charlotte Norman, Head of PMM at CanvaWhat makes your messaging stand out from competitors isn’t the simple task of stringing together a lovely sequence of words and putting pen to paper - it’s the constant evolution and iteration, rooted in testing and market research, that ultimately sets your marketing apart. In order to know how to reach your target audience, you’re going to have to get customer insights and collect the data and feedback necessary to prove why your product is valuable, how it differs from others on the market, and what language best resonates with your customer. 2021-10-1331 minThe Product Marketing ExpertsGTM Process with Andrew Forbes, Director Product Marketing at ZendeskIn this week’s interview with Andrew Forbes, who directs PMM at Zendesk, him and Jeffrey discuss GTM strategy - from organizing your team, sales enablement, getting internal alignment, to the importance of market research - tune in to hear how to make your product launches bigger and better. 2021-10-0637 minThe Product Marketing ExpertsThe Journey to IPO with Diego Lomanto, Vice President, Product Marketing at UiPathFollow Diego on LinkedIn.Join Diego on Sharebird. Questions covered in this episode:Can you tell us about yourself and your role at UiPath?UI Path recently went public. Can you share a bit about what that was like?As the leader of product marketing, what did you need to think about and do during the IPO journey?How long before the S1 filing did you and the team start preparing? Tell us about the narrative you created.What drove you and the UiPath team to create this narrative? And how did you go about i...2021-07-1433 minThe Product Marketing ExpertsBuilding a Customer-Centric Narrative with Alex Gammelgard, Sr. Director Go-To-Market Strategy at ActiveCampaignFollow Alex on LinkedIn.Join Alex on Sharebird. Questions covered in this episode:1. Can you tell us a bit about yourself and your role at ActiveCampaign?2. How do you and the product marketing team at ActiveCampaign think about storytelling?3. When you think about telling a new story or working on a narrative, where do you start?4. When that narrative is drafted, how do you refine and revise it to ensure it resonates with customers and the market?5. How do you ensure your narratives are focused on the c...2021-07-0734 minThe Product Marketing ExpertsCompetitive Intelligence with Leah Brite, Head of Product Marketing, Core Product at GustoFollow Leah on LinkedIn.Join Leah on Sharebird. Questions covered in this episode:1. Can you tell us a bit about yourself and your role at Gusto?2. How do you and the product marketing team at Gusto handle competitive intelligence? Do you have dedicated people for it, or is it a part of what every PMM is doing?3. How do you keep track of key competitors in your space?4. What reporting (if any) do you provide internally on competitive win rates or details about losses?5. How do you and the PMM team a...2021-06-3029 minThe Product Marketing ExpertsPartnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow SoftwareConnect with Becky on LinkedIn.Join Becky on Sharebird. Questions covered in this episode:1. Can you tell us a bit about yourself and your role at Snow Software?2. As a leader how do you set the tone, and build a great relationship with Product?3. At Snow, do you and the Product Marketing team help Product influence the roadmap or provide feedback on the market or competitors?4. What about when it comes to Go to Market strategy. What processes and systems have you put in place to share information?2021-06-2337 minThe Product Marketing ExpertsOwning Pricing with Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at DatasiteConnect with Axel on LinkedIn.Join Axel on Sharebird. Questions covered in this episode:1. Can you tell us a bit more about yourself and Datasite?2. At Datasite you oversee product marketing, content marketing, and pricing. Can you share how that came to be?3. How did you come to own pricing?4. For PMMs interested in owning pricing, what skills or attributes should they be looking to build?5. I'm noticing a trend in product marketing where there's more specialization and even some teams bringing on a PMM dedicated to pricing. What do y...2021-06-1633 minThe Product Marketing ExpertsDeveloping your PMM Career with Kavya Nath, Senior Director of Product Marketing at SprinklrConnect with Kavya on LinkedIn.Join Kavya on Sharebird. Questions covered in this episode:1. Can you tell us a bit about yourself and your role at Sprinklr?2. Can you share a little bit about how you got into product marketing and what interested you about it?3. For a product marketer looking to get into leadership, how do you advise they approach it?4. Are there any skills or areas of opportunity you see a lot of product marketers need to address at this stage?5. As you grow, a...2021-06-0932 minThe Product Marketing ExpertsEstablishing Product Marketing with Gregg Miller, Head of Product Marketing at ZapierConnect with Gregg on LinkedIn. Join Gregg on Sharebird. Questions covered in this episode:1. Can you tell us a bit about yourself and your role?2. How have you structured the team at Zapier?3. What do you think about structuring product marketing teams? Why did you decided on the structure you just mentioned?4. As a leader, how have you balanced scaling yourself and your team/resources?5. We're seeing more specialization in product marketing lately. With specific roles for pricing, competitive intelligence, research, and more. What do you think the next few years o...2021-06-0229 minThe Product Marketing ExpertsProduct Launch Strategy with Grace Kuo, Director of Product Marketing at UdemyConnect with Grace on LinkedIn.Join Grace on Sharebird. Questions covered in this episode:1. Can you tell us a bit about yourself and your role at Udemy?2. As product marketing leaders, we need to build credibility with so many other groups such as product, demand gen, customer marketing, and more. How do you do this effectively, and how does your team build upon this for launches?3. How do you and the team at Udemy think about quarterly or yearly planning and how do launches fit into that?4. Does product m...2021-05-2641 minThe Product Marketing ExpertsEvolution of the PMM Role with Francis Larkin, VP of Marketing at ClockwiseYou can connect with Francis on LinkedIn. Join Francis on Sharebird!Questions covered in this episode:1. Can you tell us a bit about yourself and your role?2. You've held a number of product marketing roles. Tell us about what product marketing should look like in an early stage company?3. As a company evolves, maybe series B, or C, what does product marketing look like and how does it change from the earlier days? What skills do leaders, or senior members of the team need to relearn or focus on as the...2021-05-1933 minThe Product Marketing ExpertsManaging Stakeholder Relationships with Jasmine Jaume, Director of Product Marketing, Support & Platform at IntercomConnect with Jasmine on LinkedIn.Join Jasmine on Sharebird. Questions covered in this episode:Tell me about your career path to becoming a PMM. So you work in one group with multiple PMMs- How do ensure you're telling stories that are aligned?Do these stories align to your personas and differ based on seniority or segment you sell into?How have you successfully built relationships across teams? Or what are some secrets you've seen work well?What’s one nuance about Stakeholder Management that you only know now because you understand it deeply?Question from your...2021-05-1234 minThe Product Marketing ExpertsHow I Positioned That: Ambient Strategy's Founder, April DunfordConnect with April on LinkedIn. If you haven't already, you can download April's book Obviously Awesome here. 2021-04-2845 minThe Product Marketing ExpertsHow I Positioned That: Spotify's Head of Creator Brand & Product Marketing, Sam DuboffConnect with Sam on LinkedIn.Join Sam on Sharebird.2021-04-2126 minThe Product Marketing ExpertsHow I Positioned That: Atlassian's Head of Product Marketing (Jira Align) Daniel KupermanConnect with Daniel on LinkedIn here: https://www.linkedin.com/in/danielkuperman/Join Daniel on Sharebird here: https://sharebird.com/profile/daniel-kuperman Book recommendations:Positioning: The Battle for Your Mind - by Al Ries and Jack TroutObviously Awesome - by April DunfordCrossing the Chasm - by Geoffrey Moore2021-04-1429 minThe Product Marketing ExpertsHow I Positioned That: Pluralsight's CMO, Lindsay BayukConnect with Lindsay on LinkedIn here: https://www.linkedin.com/in/lbayuk/Join Lindsay on Sharebird here: https://sharebird.com/profile/lindsay-bayuk-1 Questions covered in this episode:What’s your elevator pitch for Pluralsight? How did you come up with that? Did you use a framework to write it?When do you know it’s working? How do you know when your positioning is ready to ship? How often do you update the positioning for your company? How do you keep new features/products organized within a larger positioning framework?How do you research when working on...2021-04-0724 minThe Product Marketing ExpertsHow I Positioned That: Shopify's Director, Global GTM & Demand Generation, Tamara NiesenConnect with Tamara on LinkedIn here: https://www.linkedin.com/in/tamaraniesen/Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-niesen Questions covered in this episode:What’s your elevator pitch for Shopify? How did you come up with that? Did you use a framework to write it?When do you know it’s working? How do you know when your positioning is ready to ship? How often do you update the positioning for your company? How do you keep new features/products organized within a larger positioning framework?How do you research when working on...2021-03-3124 minThe Product Marketing ExpertsHow I Positioned That: Airtable's Self-Serve Product Marketing Lead, Christy RoachConnect with Christy on LinkedIn here: https://www.linkedin.com/in/christy-roach/Join Christy on Sharebird here: https://sharebird.com/profile/christy-roach Questions covered in this episode:What’s your elevator pitch for Airtable? How did you come up with that? Did you use a framework to write it?When do you know it’s working? How do you know when your positioning is ready to ship? How often do you update the positioning for your company? How do you keep new features/products organized within a larger positioning framework?How do you research when working on...2021-03-2436 minThe Product Marketing ExpertsHow I Positioned That Mini Series hosted by Daniel J. MurphyConnect with Dan on LinkedIn: https://www.linkedin.com/in/-danieljmurphy/Join Dan on Sharebird: https://sharebird.com/profile/daniel-j-murphy Check out Dan's Masterclass here: https://www.theproductlaunchmasterclass.com/home 2021-03-1710 minThe Product Marketing ExpertsNarrative Design with Dave Gerhardt, CMO at PrivyConnect with Dave on LinkedIn: https://www.linkedin.com/in/davegerhardt/Join Dave on Sharebird: https://sharebird.com/profile/dave-gerhardtQuestions covered in this episode:1. Why do so many B2B technology companies look and sound the same? 2. What is the company story - what does that mean to you? Like a mission statement? 3. Why design a narrative, why invest in this today as a CEO or CMO? 4. How is product marketing involved, how do you and Dan your Director of Product Marketing work together on this? 5. Let’s say you’ve...2021-03-1043 minThe Product Marketing ExpertsSegmentation for PMMs with Tamara Grominsky, VP Strategic Growth at UnbounceConnect with Tamara on LinkedIn here: https://www.linkedin.com/in/tamaragrominsky/ Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-grominsky Questions covered in this episode:How’d you get into product marketing? What is segmentation?Why should you do it?Why does it work? Why can it be applied? How does it come to life? how can a PMM lead this exercise at their own company?What kind of tools do I need to do this well? What teams do I partner with? What does good look like how do I measure it? What mista...2021-03-0330 minThe Product Marketing ExpertsThe Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at SendosoConnect with Lauren on LinkedIn here: https://www.linkedin.com/in/laurenbarraco/Join Lauren on Sharebird here: https://sharebird.com/profile/lauren-barracoQuestions we cover in this episode: Tell me about your career path to becoming a PMM?What does your team look like at Sendoso, what all do you own? Any advice for people looking to break into product marketing? What roles make for good product marketers? What are the most important skills for PMMs to develop and master? How have you done built those skills? What should people be prepared for in a produ...2021-02-2425 minThe Product Marketing ExpertsWorking Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlueConnect with Sara on LinkedIn here: https://www.linkedin.com/in/sararosso/Join Sara on Sharebird here: https://sharebird.com/profile/sararossoQuestions we cover in this episode: Tell me about your career path to becoming a PMM? So you did you Sharebird AMA on how product marketing works at Remote companies? What’s your experience working with remote companies? We’re all remote now, but are their noticeable differences in a 100% distributed company? What are the biggest challenges or things you don't like as much? How did you all organize product launches? How do you onboar...2021-02-1742 minThe Product Marketing ExpertsProduct Led Growth with Jessica Webb, Product Marketing Senior Team Lead at Trello (Atlassian)Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessicawebbica/Join Jessica on Sharebird: https://sharebird.com/profile/jessica-webbCareer Opportunities at Trello: bitly/growth/pmmQuestions we cover in this episode:Tell me about your career path to becoming a PMM? So you’ve been at Trello for a while now. And you joined right before being acquired by Atlassian. What was that transition like? Who are your closest partners at Trello? How is the GTM unique at Trello and Atlassian? Those companies are sort of famous for product led growth. Or a pro...2021-02-1034 minThrills and Chills: Establishing Product MarketingIterable's Director of Product Marketing, Jeffrey VocellConnect with Jeffrey on LinkedIn. Join Jeffrey on Sharebird. Sharebird AMA Reference - Amplitude's Head of Product Marketing, Suyog Deshpande on Developing Your Product Marketing Career 2021-02-0433 minThe Product Marketing ExpertsPLG and Self Serve Products with Christy Roach, Self-Serve Product Marketing Lead at AirtableConnect with Christy on LinkedIn here: https://www.linkedin.com/in/christy-roach/Join Christy on Sharebird here: https://sharebird.com/profile/christy-roachCheck out careers at Airtable here: https://airtable.com/careersQuestions we cover in this episode: Tell me about your career path to becoming a PMM?Airtable is a really interesting company, you’re product led, and encourage a self-service, bottoms up approach to growth and adoption. Is that right? Tell me more, what does all that mean, how do things work at Airtable? So you lead “self-serve” product marketing at Airtable, what doe...2021-02-0340 minThe Product Marketing ExpertsPMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS StartupsConnect with JD on LinkedIn here: https://www.linkedin.com/in/jdprater/Join JD on Sharebird here: https://sharebird.com/profile/jd-praterFind JD's Podcast (Thrills and Chills) here https://sharebird.com/shows/thrills-and-chills-establishing-product-marketingQuestions we cover in this episode:How’d you get into product marketing? So you pretty recently switched jobs? You’re at Amazon now, specifically Amazon Web Services. And you’re in the middle of the on-boarding process. What has your first 90 days looked like?Why was this role a good fit? Did you do anything to prepare for this new...2021-01-2751 minThe Product Marketing ExpertsThe Art of Writing with Meghan Keaney Anderson, CMO at Wanderlust GroupConnect with Meghan on LinkedIn here: https://www.linkedin.com/in/meghankeaney/Questions we cover in this episode:So, we of course worked together for a while at HubSpot! And now we’re both onto new things. Tell us about what you’re working on now. One thing I think everyone who has worked with you would say about you, is that you’re a great writer. Is that something you were born with, or how did that happen?When did you decide that you wanted to make that such a strength? What do you think makes so...2021-01-2040 minThe Product Marketing ExpertsBuilding Out a Product Marketing Team with Thomas Dong, VP of Product Marketing at HeapFind Thomas on LinkedIn here: https://www.linkedin.com/in/tomdong/Join Thomas on Sharebird here: https://sharebird.com/profile/thomas-dongHeap is hiring! Check out career opportunities here: https://heap.io/careersQuestions we cover in this episode:Tell me about your career path to becoming a PMM? How is the marketing team structured at Heap? So you’re building out the product marketing team at Heap right now. What does that mean? What did you do first? Did you need to learn about the product/customer/market to figure out how to build...2021-01-1336 minThe Product Marketing ExpertsPricing for Growth and Profitability with Yannick Kpodar, Global Director, Product Marketing at PayFitConnect with Yannick on LinkedIn here: https://www.linkedin.com/in/yannickkpodar/Join Yannick on Sharebird here: https://sharebird.com/profile/yannick-kpodarCheck out Yannick's upcoming masterclass here: http://www.careerhackeracademy.com/Questions we cover in this episode:Tell me about your career path to becoming a PMM? Should product marketing own pricing? Why? Who are your key partners for pricing development? How’d you approach it when you first started working on it? How do you make sure it’s on track today? What tools or systems do you use? How do you research...2021-01-0634 minThe Product Marketing ExpertsMarket Research and Personas with Agustina Sacerdote, Product Marketing Lead at SquareConnect with Agustina on Linkedin here:https://www.linkedin.com/in/agustinasacerdote/Join Agustina on Sharebird here: https://sharebird.com/profile/agustina-sacerdoteQuestions we cover in this episode:Tell me about your career path to becoming a PMM? What are the areas PMMs should be experts in? How do you go about acquiring that info? What does this look like at Square? How do you record and codify that knowledge? How do you think about personas? How is a good one structured? Issues with personas? What teams should use that research and how? What are the top i...2020-12-2333 minThe Product Marketing ExpertsCross-Functional Work with Natalie Louie, Senior Director of Product Marketing at ZuoraConnect with Natalie on Linkedin here: https://www.linkedin.com/in/natalielouie/Join Natalie on Sharebird here: https://sharebird.com/profile/natalie-louieQuestions we cover in this episode: Tell me about your career path to becoming a PMM? What does product marketing look like at Zuora - what teams are you key partners? How do you think about goals? Do you have product and marketing goals? How do you work with sales? What are the biggest challenges about being so cross functional? How do you build a strong relationship with fellow directors and leadership?I liked...2020-12-1635 minThe Product Marketing ExpertsLet's Talk Revenue with Robin Pam, Senior Director of Product Marketing at OptimizelyConnect with Robin on Linked in here: https://www.linkedin.com/in/robinpam/Join Robin on Sharebird here: https://sharebird.com/profile/robin-pam-2Questions we cover in this episode: I’d love to hear about your journey at Optimizely, you’ve been there for over 6 years and have gone from IC to Sr. Director, what's that been like? So like I said in the intro, awesome topic to dive into today - why is, getting closer to revenue, something you’re so passionate about? When you figure it out, when you know how product marketing impacts r...2020-12-0936 minThe Product Marketing ExpertsSolutions Marketing with Jon Rooney, SVP Product & Solutions Marketing at New RelicConnect with Jon here: https://www.linkedin.com/in/jonrooney/Join Jon on Sharebird here: https://sharebird.com/profile/jon-rooneyFollow Jon on Twitter: https://twitter.com/rooneythesis?lang=enQuestions covered in this episode:Tell me about your career path to becoming the VP of PMM at new relic? So you own product and solutions marketing? Are those two different teams? If so, what are the goals of each? What are the teams responsible for? Who do they work with? How do they collaborate on something like a product launch? Why did you all t...2020-12-0237 minThe Product Marketing ExpertsA Highlight of our Top 5 Episodes ever & Happy Thanksgiving.Because it’s a holiday I wanted to take a break this week and hang with the fam, so we’re not doing an episode this week, but I still wanted to give you something to listen to. So I’m going to share the top 5 episodes of the podcast based on downloads, and tell you why I enjoyed that chat. Feel free to go back and listen or re-listen to those episodes. In reverse order of popularity.: Pricing and Packaging with Chris Mills, VP of Product Marketing at SalesLoft Messaging with Kevin Garcia, Director of Produc...2020-11-2513 minThe Product Marketing ExpertsWorking with Sales with Jeff Beckham, Head of Product & Content Marketing at MixpanelConnect with Jeff on Linkedin: https://www.linkedin.com/in/beckhamjeff/Join Jeff on Sharebird here: https://sharebird.com/profile/jeff-beckhamQuestions we cover in this episode:Tell me about your career path to becoming a PMM? So today we’re going to focus on working with sales and sales enablement. Working with sales can be tough, and for some PMMs it’s the worst part of the job. But you enjoy sales folks?! Why is that? How do you work with sales, at a macro level what is the structure and what are your SLAs w...2020-11-1831 minThe Product Marketing ExpertsGlobal and Remote Product Marketing with Susan J. Park, Head of Product Marketing, Global Gaming Ads at FacebookConnect with Susan on Linkedin: https://www.linkedin.com/in/susan-j-park-2ab2a58/Join Susan on Sharebird here: https://sharebird.com/profile/susan-j-parkQuestions we cover in this episode: Tell me about your career path to becoming a PMM? How has your job changed since Covid? Did you all have to adjust your Go-to-market? So you’ve been doing the whole remote thing long before 2020. How do you think all this has changed how businesses think about remote? Product marketers have a really cross-functional role. How do you build relationships when you can’t connect in perso...2020-11-1143 minThe Product Marketing ExpertsDeveloping Your Product Marketing Career with Madeline Ng, Head of Marketing at Google MapsConnect with Madeline on Linkedin: https://www.linkedin.com/in/madelinen/Join Madeline on Sharebird here: https://sharebird.com/profile/madeline-ng/activityQuestions we cover in this episode: How much do you miss the MK’s right now? Tell me about your career path to becoming a PMM? What’s product marketing like at Google maps? Big company obviously, but you’re marketing a really important, and visible product used by “millions?” of people everyday.How was your experience at Sloan? What was most valuable for you from that time? What are the skills you see consistent...2020-11-0432 minThe Product Marketing ExpertsProduct Launches with Daniel J. Murphy, Director of Marketing at PrivyConnect with Daniel on Linkedin: https://www.linkedin.com/in/-danieljmurphy/Join Daniel on Sharebird here: https://sharebird.com/profile/daniel-j-murphyInterested in theThe Product Launch Masterclass? Find out more here: https://www.theproductlaunchmasterclass.com/homeQuestions we covered in this episode: So I think you launched a product this week! Right? How’d it go? So you worked at Drift for a little over two years. You and DG and others built out quite the brand and launch machine. I’d love to hear about that time. What did you guys get right? What did...2020-10-2841 minThe Product Marketing ExpertsManaging Tense Stakeholder Relationships with Sunny Manivannan, VP Product Marketing at BrazeConnect with Sunny on Linkedin: https://www.linkedin.com/in/sunnymanivannan/Join Sunny on Sharebird here: https://sharebird.com/profile/sunny-manivannanQuestions we cover in this episode:Tell me about your career path to becoming a product marketer. Can you tell me about some of your lessons learned from your time as a product marketer?I’ve heard Product Marketing described as the glue that holds companies together. What are your thoughts on that?Do product marketers have to be a jack of all trades? How well do you have to understand all the other fun...2020-10-2143 minThe Product Marketing ExpertsCreating The Product Marketing Function at Your Company with Jeffrey Vocell, Director of Product Marketing at IterableCheck out Jeffrey's article here: https://www.hubspot.com/careers-blog/the-ultimate-guide-to-getting-a-job-in-product-marketingConnect with Jeffrey on Linkedin: https://www.linkedin.com/in/jvocell/Join Jeffrey on Sharebird: https://sharebird.com/profile/jeffrey-vocell-1Questions we cover in this episode:Alright JV, we worked together for 5 years but I don’t think I ever asked you, how and why did you get into product marketing? OK, so let’s say you’re a fast growing tech startup, when is the right time to hire a PMM? What is that person's responsibility? At what point do you bring on a dire...2020-10-1436 minThe Product Marketing ExpertsProduct Marketing at a Hypergrowth Company (Stripe) with Krithika Muthukumar and Tanya Khakbaz, Product Marketing at StripeConnect with Krithika Muthukumar here: https://www.linkedin.com/in/krithix/Connect with Tanya Khakbaz here: https://www.linkedin.com/in/tanya-khakbaz-a725732/Join them on Sharebird here: https://sharebird.com/profile/krithika-muthukumar-1 and https://sharebird.com/profile/tanya-khakbazQuestions we cover on this episode:1. Tell me about Stripe - Krithika you’ve been there for 7 year, right? What is stripe all about and how are things going?2. So Stripe is not exactly sexy Martech or fancy consumer facing software, how do you describe it?3. How do you simplify technology like that...2020-10-0733 minThe Product Marketing ExpertsPricing and Packaging with Chris Mills, VP of Product Marketing at SalesLoftConnect with Chris Mills on Linkedin: https://www.linkedin.com/in/chrisamills-sf/Join Chris on Sharebird: https://sharebird.com/profile/chris-millsQuestions we cover on this episode:What does product marketing look like at SalesLoft? How did you make your way to VP there? What happens when you get pricing wrong? And what happens when you get it right? What’s the relationship between product positioning and pricing? Do they influence each other? If so how?What are the questions the business or Product Marketing leadership should be asking? Who should “own” pricing? And what’s the role...2020-09-3031 minThe Product Marketing ExpertsProduct Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 2)Connect with Mary Sheehan on Linkedin: https://www.linkedin.com/in/maryshirleysheehan/Join Mary on Sharebird: https://sharebird.com/profile/mary-shirleyQuestions we cover on this episode:Tell me about your career path to becoming a PMM? Basics: Why is a launch valuable in general? Why not just release as it happens? What the launch you’re most proud of in your career and why? What’s the product marketers role in the launch? How do you measure a launch? What’s a good one, what’s a bad one? Real talk: Are launches fun or terrifying...2020-09-2324 minThe Product Marketing ExpertsProduct Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)Connect with Mary Sheehan on Linkedin: https://www.linkedin.com/in/maryshirleysheehan/Join Mary on Sharebird: https://sharebird.com/profile/mary-shirleyQuestions we cover on this episode:Tell me about your career path to becoming a PMM? Basics: Why is a launch valuable in general? Why not just release as it happens? What the launch you’re most proud of in your career and why? What’s the product marketers role in the launch? How do you measure a launch? What’s a good one, what’s a bad one? Real talk: Are launches fun or terrifying...2020-09-1634 minThe Product Marketing ExpertsWorking with Product with April Rassa, Head of Product Marketing at HackerOneConnect with April Rassa on Linkedin: https://www.linkedin.com/in/arassa/Questions we cover on this episode: Tell me about your career path to becoming a PMM? Why is it so important for PMMs to be tightly integrated and on the same page with product? How can PMMs build a strong mutually beneficial relationship there? What are some issues that get in the way? What if your product team is bad with scoping features, sharing timelines, or other aspects that impact the GTM? How do you fix that? Tips and tricks to create great communication betwee...2020-09-0930 minThe Product Marketing ExpertsBrand & Product Marketing with Diana Smith, Director of Brand & Product Marketing at Twilio.orgConnect with Diana Smith on Linkedin: https://www.linkedin.com/in/dianaharlansmith/Join Diana on Sharebird: https://sharebird.com/profile/diana-smithQuestions we cover on this episode:Tell me about your career path to becoming a PMM?So in your role now you’re the Director of Product Marketing and brand. What does that mean?What is good brand marketing? Any examples?What’s your approach to do that at Twilio? Capital B brand, has a lot to do with what your company stands for, and the emotional responses you give people, what does that have...2020-09-0227 minThe Product Marketing ExpertsBreaking into Product Marketing with Naike Romain, Sr. PMM at FoursquareConnect with Naike Romain on Linkedin and Twitter.Join Naike on Sharebird: https://sharebird.com/profile/naike-romainQuestion we cover in this episode: Let’s start way back, when you were a kid, what did you want to do when you grew up? What did you go to school for, when you were in school did you know you wanted to go into tech? When did product marketing come on your radar? How have past jobs and experiences helped you in product marketing?How did you learn the craft and build your skillset? What sets you apa...2020-08-2627 minThe Product Marketing ExpertsBrand Strategy with Anthony Kennada, Chief Marketing Officer at FrontConnect with Anthony Kennada on Linkedin: https://www.linkedin.com/in/akennada/Join Anthony on Sharebird: https://sharebird.com/profile/anthony-kennadaQuestions we covered in this episode:Lakers vs Celtics How Anthony got into marketing and his journey to becoming a CMOHow does product marketing fit in at Front? What value does product marketing bring to your org? Why is it so important for an early stage company to invest in brand? Are product and brand marketing connected? What role does the product play into the brand story in your mind? Introducing a new category the r...2020-08-1941 minThe Product Marketing ExpertsConsumer Psychology, with Phill Agnew, Director of Product Marketing at BrandwatchOne of the things Alex and I set out to achieve with this podcast, is to champion product marketing. And a huge part of that is not only making product marketing more popular but helping standardize how we work. That's important, being a pmm today is a little to much of an art. Shrouded in mystery. That's a big problem when a CMO is trying to decide what to invest in. Or if you're trying to create repeatable outcomes, or if you're trying to teach the craft to a new hire. All other industries have this. You wouldn't go...2020-08-1247 minThe Product Marketing ExpertsProduct Led Growth with Eric Keating, VP of Marketing at AppcuesConnect with Eric Keating on Linkedin: https://www.linkedin.com/in/erickeating/Questions we covered in this episode:Kids and Zoom How Eric got into Marketing What is Product Led Growth? Why is it growing so fast right now? What should PMMs doin at a PLG company? PMMs working with Sales at PLG companies? Growth vs Product Marketing at a PLG company? 2020-08-0535 minThe Product Marketing ExpertsInterviewing for a PMM Role with Abdul Rastagar, Director at TalkDeskInterviews are pretty pressure packed situations. You have a very limited amount of time to make an impression on a small group of people who will decide if you get the job or not. You’re trying to show you know you stuff, impress them, stand out, all while maintaining your cool and showing that you’d be a good future co-worker. Woof right. On top of that, product marketing can mean different things to different people, and the skills you need to show off are broad and nuanced. You can be a really talented product marketer, but just be a...2020-07-2936 minThe Product Marketing ExpertsWorking with Product with Dan Laufer, Head of Growth & Product Marketing at NextdoorConnect with Dan Laufer on Linkedin: https://www.linkedin.com/in/dlaufer/Join Dan on Sharebird here: https://sharebird.com/profile/dan-lauferQuestions we covered in this episode:How do you add value to PMs and the product team? How do you build a good relationship with Product? How do you partner with them on the product roadmap? How should customer feedback play a role in roadmap development? At what point should PMMs come into the product development process? What if you disagree on the approach to a feature or tool? Where should PMM report into...2020-07-2229 minThe Product Marketing ExpertsProduct Positioning with April Dunford, Author of Obv!ously AwesomeApril Dunford, Startup market strategy + positioning. Author - Obviously Awesome. Connect with her here:- Linkedin - Twitter Questions we covered in this episode:How did April develop her positioning skills? (3:19)How did she develop her method? (10:33) Examples of positioning in the wild (13:10) Product Marketers as Market Managers (19:50) We bash positioning statements for awhile (20:53) Positioning as the underpinning of marketing (27:37) Ways to enter a market? (30:27) What April is working on next (40:00) Sourdough starters (42:04) 2020-07-1542 minThe Product Marketing ExpertsB2C Product Marketing with Mike Polner, Global Head of Product Marketing, Uber EatsMarcus and Mike Polner, Global Head of Product Marketing | Uber Eats, discuss: What's it been like working at Uber Eats through this pandemic? How are B2B and B2C similar, different, and what can B2B learn from B2C? Product led growth, and the consumerization of software. Why do B2B marketers fall into the trap of being overly corporate and dry? Why marketing should be "fun" and why the best marketers take risks. What Mike learned from Nikki Neuburger at Nike. What skills do you need to be a great B2C market...2020-07-0833 minThe Product Marketing ExpertsMessaging with Kevin Garcia, Director of Product Marketing, SegmentConnect with Kevin Garcia on Linkedin: https://www.linkedin.com/in/kgarcia001/Join him on Sharebird: https://sharebird.com/profile/kevin-garcia2020-07-0136 minThe Product Marketing ExpertsBuilding a Product Marketing Team with Patrick Cuttica, Director of PMM Sprout SocialConnect with Patrick Cuttica on Linkedin: https://www.linkedin.com/in/patrickcuttica/Join him on Sharebird here: https://sharebird.com/profile/patrick-cuttica2020-06-2433 minThe Product Marketing ExpertsThe Product Marketing Career Path, with Teresa Haun, Director PMM, ZendeskNavigating and taking control of your career as a pmm is really really important. I LOVE product marketing but growing your career as a PMM can be a struggle. Product Marketing is often different at different companies, the scope is often ambiguous, it’s hard to measure the impact of our work, and you're stuck in the middle of at least two teams. This means we are often overlooked, and underappreciated. So you have to fight for budget and headcount and career progression. I really want to help you figure out how to get a job as a PMM, st...2020-06-1634 minThe Product Marketing ExpertsWelcome to the Product Marketing ExpertsIn this episode Marcus and Alex introduce you to the show. Who we are, what we're trying to achieve, and what you can expect to learn from The Product Marketing Experts. Next week we'll rollout our first real episode with Teresa Haun, Director of Product Marketing at Zendesk. Don't forget to check out Sharebird here: https://sharebird.com/2020-06-1209 min