Shows
Digital Dominance: Proven Marketing Strategies to Grow Your Service BusinessThe Business Growth Superpower You’re Probably Ignoring: Storytelling ...with Bofta YimamSummaryIn this episode of Digital Dominance, Jeffro welcomes Emmy-winning journalist and business storytelling expert Bofta Yimam, founder of StoryLead, to discuss why visibility is earned—not bought and how business owners can use storytelling to build trust, drive influence, and grow their income. Bofta shares the difference between strategic visibility and just making noise, the power of transformational moments, and how to align your personal brand with your business without feeling self-centered. This episode is packed with practical storytelling advice for entrepreneurs who want to position themselves as thought leaders without sounding forced or in...
2025-08-0727 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessBuild a Business That Works Without You: How to Scale, Automate, and Actually Take a Vacation ...with Andy SeeleySummaryIn this episode of Digital Dominance, Jeffro interviews Andy Seeley, who runs two agencies, the Creatively Disruptive and Ashworth Strategy and the AI‑powered CRM CHI. Andy shares how to build a business that supports your life instead of consuming it. He challenges the “technician mindset,” explains how to delegate effectively, and shows how valuing your time leads to real growth. He also dives into how AI (via CHI) can fast‑track lead response, nurture prospects across communication channels, and free business owners from constant firefighting.TakeawaysBuild a business...
2025-08-0528 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessFrom Broke to $30M: Why Being Profitable is a Moral Obligation ...with RJon RobinsSummaryIn this episode of Digital Dominance, Jeffro interviews RJon Robins, an attorney-turned-entrepreneur who built multiple eight-figure businesses by helping service-based business owners, especially lawyers run their firms like real businesses. RJon opens up about going broke despite being an expert in business systems and shares hard-earned wisdom on profitability, mindset, and marketing. This episode covers how personal problems often manifest as business problems, why profitability is an ethical obligation, how to build a marketing machine that runs without you, and why scaling your business means giving up the hero complex. Whether you're a lawyer...
2025-07-3131 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessWhy Random Acts of Marketing Are Destroying Your Business (and What to Do Instead) ...with Michael BuzinskiSummaryIn this episode of Digital Dominance, Jeffro interviews Michael 'Buzz' Buzinski, founder of Buzzworthy Marketing, who shares insights on how B2B businesses can improve their marketing strategies. Buzz emphasizes the importance of focusing on a specific target audience, the significance of the Perfectly Profitable Prospect Profile (P3P), and the Rule of 26, which outlines three key metrics that can double revenue. The conversation also touches on common pitfalls in marketing, such as random acts of marketing and the misuse of AI, providing actionable takeaways for listeners to enhance their marketing efforts.
2025-07-2432 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessRanking in ChatGPT and Google: What Actually Works in 2025 ...with Steven SchneiderSummaryIn this episode, Jeffro and Steven Schneider discuss the evolving landscape of SEO in the age of AI, emphasizing the importance of adapting strategies to remain visible and viable. They explore how businesses can build authority through backlinks and quality content, the significance of EAT (Experience, Authority, Trustworthiness) in SEO, and effective backlink strategies. Steven also shares insights on where small businesses should invest their SEO budgets for maximum impact, likening SEO to long-term investment strategies.TakeawaysSEO is evolving with AI, and businesses must adapt.Building...
2025-07-2225 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessThe Smartest Way to Use AI in Your Small Business Marketing ...with Lauren PetrulloSummaryIn this conversation, Jeffro and Lauren discuss strategies for building an audience, the importance of consistency in marketing, and how to leverage AI for creative marketing and customer service. They emphasize the need for businesses to focus on long-term strategies rather than short-term wins, the significance of capturing customer information, and the potential of AI to enhance marketing efforts. Lauren shares practical advice on using video content and AI tools to improve customer engagement and streamline marketing processes.TakeawaysAlways lean in with what you're the best at.Consistency...
2025-07-1733 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessFrom Ego to Impact: Building Trust in a Digital World ...with Frederick WeissSummaryIn this episode of Digital Dominance, Jeffro interviews Frederick Weiss, a seasoned marketing executive, about the importance of human connection in marketing, even in the age of social media algorithms and AI-generated content. Frederick, who currently leads marketing at Snet Communications and is the author of a book on confidence and collaboration, emphasizes how businesses can break free from algorithmic traps by focusing on authentic engagement. He shares insights into how to connect with customers in a meaningful way, offering practical advice for small businesses looking to stand out and grow in a crowded...
2025-07-0825 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessScooping up Millions: What Every Service Business Can Learn from a Dog Poop Empire ...with William MillikenSummaryIn this episode of Digital Dominance, host Jeffro interviews William Milliken, founder of SwoopScoop, a successful dog poop removal service. William shares his journey from a joke idea to a multimillion-dollar business, emphasizing the importance of smart marketing, particularly through Facebook ads and community engagement. He discusses the challenges and successes of scaling operations, managing employees, and the unique aspects of running a niche service business. William also highlights the significance of building a supportive community for other entrepreneurs in the industry and offers valuable insights for business owners in various service sectors.
2025-07-0120 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessWikipedia, Reputation, and the Rise of AI: What Every Business Should Know ...with Bill BeutlerSummaryIn this episode, Jeffro and Bill Beutler discuss the significance of Wikipedia for brands, particularly in the context of SEO and reputation management. They explore the challenges smaller businesses face in gaining visibility on the platform, the importance of notability, and the strict guidelines surrounding edits. Bill shares insights on how to navigate Wikipedia effectively, manage negative coverage, and build a long-term online reputation strategy that incorporates earned media and proactive engagement with the platform.TakeawaysWikipedia has become a crucial part of the internet infrastructure.Smaller businesses face...
2025-06-2627 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessIs Open Source The Answer To Data Privacy And Flexibility? ...with David YoungSummaryIn this episode of Digital Dominance, Jeffro interviews David Young, a pioneer in cloud computing and open source technology. They discuss the significance of open source software for businesses, emphasizing its cost-effectiveness, flexibility, and privacy advantages over proprietary solutions. David explains how open source tools can empower businesses to maintain control over their data and adapt their software to meet specific needs without the constraints of traditional SaaS platforms. The conversation also touches on the importance of security, the ease of transitioning to open source, and the future of AI in the open source...
2025-06-2422 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessWhy Your Website Isn’t Converting (And What to Do About It) ...with Cody JensenSummaryIn this episode, Jeffro and Cody Jensen delve into the intricacies of conversion rate optimization (CRO), discussing its significance beyond merely increasing website traffic. They explore the importance of testing, diagnosing conversion issues, common mistakes businesses make, and the role of trust signals and website performance in enhancing conversions. Cody shares actionable insights and strategies for businesses to improve their conversion rates effectively.TakeawaysConversion rate optimization is about testing variations.Best practices vary between industries and should be tested.Statistical significance requires a minimum of a...
2025-06-1924 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessPrompting Your Way To Success: AI Strategies For Service Business Growth ...with Jonathan MastSummaryIn this episode, Jeffro and Jonathan Mast discuss the transformative role of AI for small business owners. They explore various AI tools, the importance of effective prompting, common mistakes in AI usage, and how AI can enhance marketing and operational efficiency. Jonathan emphasizes the need for action and experimentation with AI, encouraging listeners to embrace these technologies to amplify their skills and improve their business processes.TakeawaysAI is a game changer for small business owners.Don't stress about being overwhelmed by AI tools.Start with one...
2025-06-1723 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to Navigate the Transition to Paid Advertising ...with Kym InsanaSummaryIn this episode, Jeffro and Kym Insana discuss the transition from organic marketing to paid advertising, exploring when businesses should make the switch, how to choose the right ad platform, and common mistakes to avoid. Kym emphasizes the importance of understanding your audience, being unique in your advertising, and treating ad spending as an investment rather than a cost. The conversation provides valuable insights for business owners looking to enhance their marketing strategies and effectively engage with customers.TakeawaysOrganic marketing is not free; it incurs costs...
2025-06-1220 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessWhy Native AI Is Better Than AI Add-ons And How To Make The Most Of It ...with Mohan RaoSummaryIn this episode, Jeffro and Mohan Rao discuss the transformative impact of AI on service-based businesses, focusing on the distinction between AI native and traditional SaaS products. They explore strategies for scaling businesses using AI, the importance of productizing services, and how KnownWell can enhance client management. The conversation emphasizes the need for a human touch in AI integration and addresses common pitfalls in adopting AI technologies.TakeawaysAI is transforming every industry, especially service-based businesses.Understanding the difference between AI native and traditional SaaS is crucial.Businesses must...
2025-06-1020 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessYour Story Isn't Fluff, It's A Proven Way To Connect With Your Audience ...with Edgar LiSummaryIn this episode of Digital Dominance, Jeffro and Edgar Li discuss the critical role of storytelling in building a brand's credibility and authority. Edgar shares insights on how to craft compelling narratives that resonate with audiences, the importance of understanding your audience, and the balance between storytelling and practical audience-building strategies. They explore common mistakes entrepreneurs make in storytelling, the significance of authenticity, and the value of long-form content. Edgar also highlights innovative storytelling angles and the necessity of continuous storytelling in business.TakeawaysThe most important...
2025-06-0521 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessNote-Taking is the Most "Up-the-Fairway" use of AI ...with Richard WhiteSummaryIn this episode of Digital Dominance, Jeffro interviews Richard White, founder of Fathom Video, a tool designed to enhance productivity by automating note-taking during virtual meetings. They discuss the inspiration behind Fathom, the transformative impact of AI on virtual collaboration, and the benefits and trade-offs of using AI for note-taking. Richard shares insights on how AI can improve focus, reduce stress, and facilitate better communication within teams. They also explore the future of AI in sales, the importance of balancing automation with human creativity, and the evolving landscape of productivity tools. Richard emphasizes the...
2025-06-0322 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessThis is why you sound the same as everyone else (and how to fix it) ...with Chantal CorneliusSummaryIn this episode of Digital Dominance, Jeffro and Chantal Cornelius discuss the outdated concept of Unique Selling Propositions (USPs) and explore more effective strategies for coaches, consultants, and speakers to stand out in a crowded marketplace. Chantal emphasizes the importance of understanding client emotions and how they want to feel when engaging with services. She introduces five standout strategies that businesses can adopt to resonate with their clients. The conversation also covers the significance of networking, leveraging referrals, and the effective use of LinkedIn as a marketing tool. Chantal shares practical tips for building...
2025-05-2926 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow To Do AI Outreach On LinkedIn Without Being Spammy ...with Casey OTooleSummaryIn this episode, Jeffro and Casey O'Toole discuss the integration of AI in lead generation, particularly through LinkedIn. They explore how automation can enhance human connections rather than detract from them, emphasizing the importance of personalization in outreach. Casey shares insights on how to effectively use LinkedIn for local service businesses, the necessity of pre-work before implementing automation, and the ethical considerations surrounding AI use. The conversation highlights the potential of AI to revolutionize lead generation while maintaining a personal touch.TakeawaysAI can automate lead generation...
2025-05-2721 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to use human-powered website chat for 50% more conversions ...with Ted DeBettencourtSummaryIn this episode of Digital Dominance, Jeffro interviews Ted DeBettencourt, founder of Juvo Leads, about effective strategies for converting website visitors into paying clients. They discuss the importance of website chat, lead follow-up, optimizing local service ads, and the future of chat technology. Ted emphasizes the need for quick responses to leads and the value of human interaction in chat services. He also shares insights on maximizing lead generation through simple website optimizations and the significance of maintaining communication with potential clients.TakeawaysHaving a chat on...
2025-05-2219 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessBrand Secrets Revealed: Web Design, PR, and the User Experience ...with Mike FalkowSummaryIn this conversation, Jeffro and Mike Falkow discuss the interconnectedness of branding, web experience, and public relations (PR) for businesses. They emphasize the importance of a cohesive brand identity that resonates with audiences and the need for businesses to think holistically about their digital presence. Mike shares insights on creating a seamless web experience, leveraging PR for credibility, and finding quality branding support, especially for small businesses. The discussion highlights the significance of establishing a strong brand foundation and the long-term benefits of effective communication strategies.Takeaways...
2025-05-2021 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessLeap Into The Future Of Marketing Through Hyper Personalization ...with Scott CateSummaryIn this episode of Digital Dominance, Jeffro and Scott Cate discuss the future of personalized marketing, emphasizing the shift from static content to hyper-personalized engagement. Scott shares insights on real-time marketing strategies, the power of QR codes, and the advantages of first-party tracking for better data analytics. He also provides real-world examples of businesses successfully implementing dynamic content to enhance customer experiences.Don't forget to use the code JEFFRO in the checkout for an exclusive discount at 301.pro!TakeawaysStatic content is becoming obsolete in...
2025-05-1528 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow To Dramatically Boost Customer Loyalty With Automated Handwritten Notes ...with Arian RadmandSummaryIn this conversation, Jeffro and Arian Radmand discuss the impact of handwritten notes on customer engagement and retention in a digital marketing landscape. Arian explains the evolution of marketing from product-centric to relationship-centric approaches, emphasizing the importance of quality touchpoints over quantity. They explore the significance of customer retention, the integration of handwritten notes into marketing strategies, and how to track the ROI of these efforts. The discussion also touches on the peak-end rule and its application in enhancing customer experiences.TakeawaysHandwritten notes can create magic...
2025-05-1325 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessSEO Hack: Authenticate Your Content With Blockchain Timestamping ...with Michael SumnerSummaryIn this episode of Digital Dominance, Jeffro and Michael Sumner discuss the critical issue of content authenticity in the age of AI-generated content. Michael, the founder of ScoreDetect, explains how blockchain timestamping can help businesses verify their content's trustworthiness and improve SEO. They explore the challenges of misinformation, the implications for SEO, and how businesses can implement blockchain solutions to enhance their online presence. The conversation emphasizes the importance of human-centered content and offers insights on future-proofing content strategies.TakeawaysContent authenticity is crucial in digital marketing...
2025-05-0819 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow To Tap Into The Power Of Podcast Guesting ...with Jessica RhodesSummaryIn this episode of Digital Dominance, Jeffro interviews Jessica Rhodes, founder of Interview Connections, who shares her expertise on podcast guesting as a marketing strategy. They discuss the importance of having a clear goal for podcast appearances, the strategies for monetizing these appearances, and the significance of post-interview networking. Jessica emphasizes the need for consistency in visibility and nurturing leads to convert them into clients. She also shares success stories and insights into the future trends of podcasting, highlighting the growing respect for podcasts as media outlets.Takeaways
2025-05-0123 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow To Take Control Of Your Facebook Ads In Only 4 Hours Per Month ...with Eric SaarSummaryIn this episode of Digital Dominance, host Jeffro speaks with Eric Saar, a Facebook advertising expert, about the common pitfalls businesses face with Facebook ads and how to take control of their advertising strategies. Eric shares insights on the mistakes made by ad agencies, the importance of understanding Facebook's algorithm, and how businesses can effectively manage their own ad campaigns in-house. He emphasizes the need for proper ad structure, the significance of the learning phase, and strategies for local businesses. The conversation also touches on the effectiveness of boosting posts versus running ads through...
2025-04-2928 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow To Let SEO Determine Your Content Strategy ...with John McDougallSummaryIn this episode, Jeffro interviews John McDougall, a seasoned SEO and content marketing expert, discussing the evolution of SEO, the importance of consistency in content creation, and how businesses can leverage podcasting and YouTube for SEO and lead generation. John emphasizes the need for strategic content planning, the role of AI in the future of SEO, and practical tips for optimizing multimedia content to enhance visibility and engagement.TakeawaysBeing consistent in content publishing is crucial for SEO.Quality content should be strategically linked in topic clusters...
2025-04-2424 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessFrom Chaos to Clarity: How to Build a Business you Don't Hate ...with Andrew HandosaSummaryIn this episode of Digital Dominance, host Jeffro interviews Andrew Handosa, also known as Doza, the founder of Geronimo Academy. They discuss how to build a successful business without burnout, emphasizing the importance of designing a business that aligns with personal desires. Doza shares insights on mindset shifts, the necessity of taking breaks, and the Separation Sunday strategy for planning and reflection. He also highlights underrated marketing strategies and the importance of tracking sales channels. The conversation culminates in actionable advice for business owners to take control of their futures and make meaningful changes...
2025-04-1724 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessVideo As A Service (VaaS) Can Make Your Video Ambitions Come True ...with Daniel BorbaSummaryIn this episode, Jeffro and Daniel Borba discuss the evolving role of video in B2B marketing, emphasizing its necessity for business growth. Daniel introduces the concept of Video as a Service (VAS), which allows companies to scale video production without the prohibitive costs associated with traditional methods. They explore how to tailor video strategies to individual company needs, measure the impact of video content, and the potential future of video marketing in the age of AI. The conversation highlights the importance of authenticity in video content and the need for businesses to commit...
2025-04-1523 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessUnscripted, not unprepared-- how to create authentic videos that people relate to ...with Pat TaggartSummaryIn this episode of Digital Dominance, Jeffro sits down with Pat Taggart, founder of Sky Blue Creative, to explore the power of unscripted video for businesses. Pat shares his documentary-style approach to corporate video, emphasizing authenticity over scripted, high-production content. They discuss why unscripted video resonates with audiences, how to overcome the fear of being on camera, and practical tips for businesses to create engaging video content—whether they’re working with a professional or doing it themselves.TakeawaysUnscripted video feels more authentic and engaging than scripted, teleprompter-driven cont...
2025-04-0325 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to go from complex to compelling storytelling for your business ...with Valerie ChanSummaryIn this episode, Jeffro and Valerie Chan discuss the importance of corporate storytelling in business. Valerie shares insights on how to create compelling narratives that resonate with audiences, emphasizing the need to understand the customer and position them as the hero of the story. They explore the differences in storytelling for startups versus established companies, the importance of tailoring messages for different audiences, and the balance between content creation and strategic planning. Valerie concludes with actionable advice for business owners to take a step back and plan their storytelling approach effectively....
2025-04-0127 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessClient Interview: Building Trust Through Personal Connection ...with Timothy BarrySummaryIn this episode of Digital Dominance, host Jeffro interviews filmmaker Timothy Barry about their collaboration on website development. They discuss the importance of personal connections in business, the website development process, and how quality impacts client perception. Timothy shares his experiences with communication and collaboration during the project, as well as the challenges faced in technical projects. The conversation concludes with a look at future collaborations and the strategic partnerships formed through their work together.TakeawaysPersonal connections are crucial in business relationships.Quality of a website...
2025-03-2522 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessListen to this episode for a free class on incentive marketing! ...with John DwyerSummaryIn this episode, Jeffro interviews John Dwyer, a master of direct response and incentive-based marketing. They explore how service businesses can leverage incentive marketing to attract new clients, retain existing ones, and transform their websites into effective sales tools. JD shares insights on the importance of providing value through incentives, the role of AI in enhancing customer engagement, and strategies for crafting compelling marketing messages. The conversation emphasizes the significance of a strong online presence and actionable marketing tactics, including the use of Facebook contests to generate leads and drive sales....
2025-03-2031 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessThe Psychology and Ethics Behind the Marketing Tactics of Marquis Who’s Who ...with Rai CornellSummaryIn this episode, Jeffro and Rai Cornell delve into the marketing psychology behind Marquee Who’s Who, exploring the psychological triggers used in their marketing tactics, the ethical implications of manipulative marketing, and the lessons that can be learned for ethical business practices. They discuss the importance of understanding consumer behavior, the sunk cost fallacy, and how to apply psychological strategies ethically in marketing. The conversation highlights the need for transparency and integrity in marketing practices, emphasizing that trust and genuine value should be at the forefront of business interactions.Takeaways...
2025-03-1830 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessAI summaries are raising the bar for content quality... with Pete PachalSummaryIn this conversation, Jeffro and Pete Pachal discuss the transformative impact of AI on media and marketing. They explore how AI is changing the way information is consumed, the implications for content creation, and the ethical concerns surrounding AI-generated imagery. The discussion also touches on the future of AI and its potential to solve significant problems while addressing the challenges of intent and general intelligence.TakeawaysAI is fundamentally changing how we consume media and information.The role of AI as a disintermediary raises existential questions...
2025-03-1328 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessGoogle Business Profile and SEO and SERPs, Oh My! ...with Baileigh DabdoubSummaryIn this conversation, Jeffro and Baileigh Dabdoub discuss effective strategies for local businesses to enhance their online presence through SEO and social media. They emphasize the importance of utilizing tools like Google Business Profile, integrating social media efforts, and creating engaging content to build trust and attract customers. The discussion also covers common pitfalls in local SEO, such as keyword cannibalization, and looks ahead to future trends in the digital marketing landscape.TakeawaysGoogle Business Profile is essential for local SEO.Filling out all details on GBP...
2025-03-1124 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessThese proven eCommerce ad strategies will boost your service biz... with Nikki LindgrenSummaryIn this episode, Jeffro and Nikki Lindgren discuss the intersection of Direct to Consumer (DTC) e-commerce strategies and service-based businesses. They explore how service businesses can leverage visual campaigns, storytelling, and data-driven marketing to enhance customer acquisition and engagement. Nikki shares insights on optimizing paid ad campaigns, the importance of SEO, and the evolving landscape of digital marketing, emphasizing the need for authenticity and strategic planning in marketing efforts.TakeawaysService businesses can adopt visual campaigns similar to DTC brands.Understanding customer behavior is crucial for effective...
2025-03-0628 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessYou're Overcomplicating Things. Say No And Focus Focus Focus... with Michael McLeanSummaryIn this episode of Digital Dominance, host Jeffro interviews Michael McLean, a former professional hockey coach turned successful entrepreneur and business coach. They discuss Michael's journey from sports to business, emphasizing the importance of building an email list, creating engaging content through infotainment, and managing time effectively as an entrepreneur. Michael shares his insights on the significance of saying no to opportunities that don't align with one's mission, highlighting the value of focus and consistency in achieving success.TakeawaysMichael McLean transitioned from a hockey coaching career...
2025-03-0429 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessBuyer Psychology Says This Method Is Superior To Paid Ads... with Rai CornellSummaryIn this conversation, Jeffro and Rai Cornell discuss the importance of understanding buyer psychology in marketing, particularly in the context of B2B businesses. Rai emphasizes the drawbacks of relying on ads and advocates for a long-term content marketing strategy that builds trust and relationships with potential clients. They explore the significance of transparency, the need for effective follow-up sequences, and the importance of choosing the right platforms for content distribution. Raiy also shares insights on measuring success in a psychology-driven approach and the role of human connection in content marketing....
2025-02-2725 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessWhy Work/Life Harmony Is Better Than Work/Life Balance... with Matt BonelliSummaryIn this episode, Jeffro and Matt Bonelli dive into the concept of work-life harmony and how it differs from traditional work-life balance. Matt, a business coach and entrepreneur, shares practical strategies for integrating personal well-being into professional success. They discuss the importance of setting long-term goals, prioritizing personal health, and leveraging mentorship to achieve sustainable growth. Matt also provides actionable tips for optimizing productivity, avoiding burnout, and creating a life-first approach to business.TakeawaysWork-life harmony is more flexible and sustainable than traditional work-life balance.Ask better questions to...
2025-02-2526 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessIf Getting Backlinks Is Easy, You're Doing It Wrong... with Nick MusicaSummaryIn this conversation, Jeffro and Nick Musica delve into the critical aspects of SEO, emphasizing the importance of technical SEO as the foundation for any successful online presence. They discuss the nuances of on-page optimization, the role of AI in content creation, and effective off-page strategies for building links. The conversation also highlights the balance between user experience and SEO, and the tools that can aid in achieving SEO success.TakeawaysTechnical SEO is essential for website indexing.Assuming technical SEO is handled can lead to issues.A well-structured...
2025-02-2030 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessWhy This Brand Strategist Thinks Templates Are Basically Evil... with Beatrice GutknechtSummaryIn this conversation, Jeffro and Beatrice Gutknecht explore the intricacies of brand strategy, emphasizing the importance of originality and personal connection in branding. They discuss the challenges faced by both individuals and businesses in establishing a unique brand presence, the pitfalls of relying on templates, and the necessity of understanding one's audience and market gaps. Beatrice shares real-world examples of successful brand strategy implementation, highlighting how a focused approach can lead to greater recognition and connection with the target audience. The discussion concludes with insights on the value of external perspectives in branding and...
2025-02-1820 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to use Swag to Boost Employee Engagement and Customer Loyalty... with Jeremy ParkerSummaryIn this episode of Digital Dominance, Jeffro interviews Jeremy Parker, co-founder and CEO of swag.com, discussing the significance of branded merchandise for small businesses. They explore how swag can enhance brand identity, foster customer loyalty, and create meaningful connections. Jeremy emphasizes the importance of quality over quantity in swag choices and shares insights on tracking the effectiveness of promotional items. The conversation also highlights creative uses of swag to engage both customers and employees, as well as the evolution of swag.com in providing a curated selection of high-quality products....
2025-02-1323 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to Maximize Your Marketing on a Budget... with Annarose QuinnSummaryIn this extended conversation, Jeffro and Anna Rose Quinn explore comprehensive marketing strategies, with a particular focus on budget-conscious approaches and influencer marketing for service-based businesses. The discussion covers everything from fundamental marketing principles to specific tactics for maximizing ROI through influencer partnerships and multi-channel marketing approaches.TakeawaysMarketing effectiveness isn't determined by budget size but by strategy qualityUnderstanding target audience is fundamental to any marketing successMulti-channel marketing amplifies brand recognition and reachInfluencer partnerships require careful vetting and alignment with brand valuesEngagement metrics are more valuable than follower countsCommunity...
2025-02-1121 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessThe Art of Authentic Content Creation... with Amanda KaufmanSummaryIn this episode of Digital Dominance, Jeffro and Amanda Kaufman discuss the importance of authenticity in service businesses. Amanda shares insights on how to balance authenticity with strategic messaging, the significance of vulnerability in content creation, and practical steps for service business owners to create authentic content that resonates with their audience. They also explore common mistakes in content creation, the importance of maintaining a high-performance mindset, and the transformative power of finding one's voice in business.TakeawaysAuthenticity is crucial for service businesses to connect with clients.Imitation...
2025-02-0526 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to Profitably Navigate the Jungle of Amazon ads... with Elizabeth GreeneSummaryIn this episode, Jeffro and Elizabeth Greene discuss the intricacies of Amazon advertising, focusing on strategies for ad spend control, the importance of budgeting, and the balance between SEO and advertising. Elizabeth shares insights on navigating the Amazon platform, the types of ads available, and common misconceptions that new sellers may have. The conversation emphasizes the need for careful planning and understanding of the market to achieve success in Amazon advertising.TakeawaysAmazon is expanding its advertising capabilities beyond just product ads.Ad spend control is crucial for founder-led...
2025-02-0424 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessLove it or Hate it, Cold Calling Gets Qualified Leads ...with Anton ZherelyevSummaryIn this episode, Jeffro and Anton Zherelyev discuss the intricacies of cold calling, particularly in the real estate sector. They explore the challenges associated with cold calling, the importance of market analysis and targeted list building, and the crafting of effective scripts. Anton shares insights on building rapport with potential clients, understanding conversion rates, and utilizing the right tools and software for success. The conversation also touches on the motivation of cold callers and the significance of ongoing training and support.TakeawaysCold calling can be...
2025-01-3028 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to Ensure a Consistent Brand Experience Across Platforms... with Hikari SenjuSummaryIn this conversation, Jeffro and Hikari Senju discuss the transformative impact of generative AI on digital advertising. They explore the shift from mass media to personalized ads, the role of AI in creating effective marketing campaigns, and the importance of OmniChannel strategies. Hikari shares insights on how data-driven approaches can enhance ad performance, the challenges of measuring ROI, and the ethical considerations surrounding privacy in AI advertising. The discussion also highlights real-world success stories and the mission of Omniki to democratize growth for businesses.TakeawaysPersonalized ads are essential...
2025-01-2824 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to Create Predictable Revenue Without Wasting More Money... with Moses ThienSummaryIn this episode, Jeffro interviews Moses Thien, a growth marketer specializing in helping local service-based businesses optimize their lead conversion processes. They discuss the common pitfalls in lead conversion, the significance of crafting an ideal customer journey, and the importance of tracking metrics to ensure business growth. Moses emphasizes the need for a systematic approach to marketing and the role of tools like High Level in streamlining processes. The conversation also touches on the difference between growth and scaling, highlighting the necessity of establishing solid systems before attempting to scale a business.
2025-01-2323 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessYour Story Doesn't Need to Be Dramatic to Share It... with Holly CrawshawSummaryIn this episode, Jeffro and Holly Crawshaw discuss the importance of effective communication in the digital age, emphasizing storytelling as a powerful tool for engagement and business growth. Holly shares insights on how anyone can become a writer and the significance of sharing personal stories to connect with audiences. They explore common misconceptions about storytelling, the value of authenticity, and practical tips for using stories to enhance branding and attract clients. The conversation also touches on the importance of recycling content and the universal need for storytelling across various industries.Takeaways
2025-01-2124 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessUnlocking Profitability Through Niching Down... with Vanessa McQuadeSummaryIn this episode of Digital Dominance, Jeffro interviews Vanessa McQuade, VP of Sales and Marketing at Intrigue, discussing the critical importance of niching down for small and medium-sized businesses. Vanessa shares insights on how to evaluate and refine your niche, the connection between niching and revenue goals, and strategies for identifying your ideal clients. The conversation emphasizes the need for tracking metrics and setting clear goals to optimize marketing efforts and improve profitability. Vanessa also addresses common fears about losing potential revenue when niching down and offers practical steps for business owners to take.
2025-01-1425 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to Unlock Podcasting as a Business Asset ...with Ryan SullivanSummary In this episode of Digital Dominance, Jeffro and Ryan Sullivan discuss the potential of podcasts as a powerful business tool rather than just a content medium. They explore who should start a business podcast, the importance of having a strategy, and how to monetize effectively. Ryan shares insights on repurposing podcast content for greater visibility and engagement, as well as strategies for approaching potential guests. The conversation emphasizes the need for planning and intentionality in podcasting to achieve success.TakeawaysPodcasts can be a powerful business t...
2025-01-0924 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow & Why you should go from "Me to We"... with Zachary ColmanSummaryIn this conversation, Jeffro and Zachary Colman discuss the importance of branding through community building, particularly for service-based businesses. Zach emphasizes the need for businesses to connect with their values and create a community around their brand, rather than focusing solely on transactional relationships. He provides insights on how service-based businesses can translate their personal beliefs into their branding strategy, the significance of understanding one's vision, and the role of websites in establishing a brand's presence. The discussion culminates in advice for sustainable growth and the importance of long-term strategies over quick wins.
2025-01-0727 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessConfidence Comes Later: Why you should start building an audience now... with Angus NelsonSummaryIn this episode of Digital Dominance, Jeffro interviews Angus Nelson, an executive coach and host of the Evolve Leadership Podcast. They discuss Angus's journey in digital marketing, the importance of storytelling, and how to build authentic relationships in business. Angus shares insights on the confidence paradox, emphasizing that confidence comes from experience and courage rather than certainty. He also highlights the role of ego in entrepreneurship and the value of surrounding oneself with supportive individuals.TakeawaysAngus Nelson emphasizes the importance of learning from mistakes.Digital...
2025-01-0125 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessYou're not paranoid, security stakes are getting higher... with Steven (Mac) McKeonSummaryIn this episode, Jeffro and Stephen McKeon discuss the importance of cybersecurity for small businesses and the potential risks they face. They highlight the sophistication of cybercriminals and the devastating consequences of a cyber attack. They emphasize the need for small businesses to take cybersecurity precautions, such as employee training, two-factor authentication, and regular software updates. They also discuss the role of blockchain technology in increasing transparency and security. The conversation concludes with a warning about the potential dangers of certain software platforms, such as TikTok.TakeawaysTrain...
2024-12-2525 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessConquer Imposter Syndrome and Ignite Your Authentic Marketing Power... with Ashlie MarshallSummaryIn this episode of Digital Dominance, Jeffro and Ashley Marshall discuss the impact of imposter syndrome, the importance of self-care, and how these factors relate to digital marketing. Imposter syndrome can hinder people from taking action in their digital marketing efforts, as they may not feel qualified or confident enough to speak as an authority. Ashley emphasizes the need to lead by example and overcome imposter syndrome by leaning on experience and knowledge. Self-care is crucial for business owners to avoid burnout and bring their best selves to their work. Prioritizing self-care and scheduling...
2024-11-2729 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessClient Interview: What Happens When You Get A Professional Website... with Andrew BrewerSummaryIn this episode, Jeffro interviews Andrew Brewer, the practice manager for Oak Health Center, a mental health care provider in Southern California. They discuss the process of redesigning the Oak Health Center website and the impact it had on their business. They also touch on other website updates, such as custom forms for patient intake, provider bios, and referral campaigns. The conversation highlights the importance of collaboration, communication, and ongoing website maintenance to ensure a positive user experience and drive business growth.TakeawaysCollaboration and communication...
2024-11-2031 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessYou're Missing Opportunities If You're Not Talking To Your Prospects... with Alex LevinSummaryIn this episode, Jeffro interviews Alex Levin, the co-founder and CEO of Regal.io, about effective outbound marketing strategies. They discuss the difference between inbound and outbound marketing, the importance of human-to-human conversations in building trust, and the need for personalized and data-driven outbound campaigns. Alex emphasizes the value of treating customers like royalty and bridging the gap between marketing and contact center teams. They also touch on the role of AI agents in automating certain aspects of outbound marketing. Overall, the conversation highlights the significance of outbound marketing in industries with higher consideration...
2024-11-0623 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow To Build A Company Culture That Strengthens Your Marketing... with Bart McCollum & Dr. Gerald HannahSummaryIn this episode, Jeffro interviews Bart McCollum and Dr. Gerald Hannah, authors of the book 'You Before Me,' which focuses on company culture and its impact on digital marketing. They discuss the importance of aligning team values with the company's vision and how a healthy company culture can positively affect marketing messages. The conversation explores the definition of company culture, signs of a healthy culture, and how to assess and improve your current culture. They also discuss the challenges of instilling behavioral competencies in high-achieving entrepreneurs and the importance of deliberate daily practices...
2024-10-0928 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessThe Astonishing Power Of AI And Video Marketing... with Nick NiehausSummaryIn this episode, Jeffro interviews Nick Niehaus, the co-founder and CEO of Business Video School, about the intersection of video, artificial intelligence (AI), and lead generation strategies for small business owners. They discuss the power of video in marketing, the impact of AI on lead generation, and practical strategies for leveraging video and AI effectively. Nick emphasizes the importance of using video messaging to build trust and relationships with customers, and how AI can be used to provide customized experiences and generate leads. He also introduces his new project, Everyday AI, which offers AI...
2024-09-2528 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessBuilding a Video Marketing Strategy that Works... with Tony HsiehSummaryIn this episode, Jeffro and Tony Hsieh discuss the importance of video marketing for service businesses. They highlight the need for clear and effective communication of value propositions and pain points through video content. They also explore the process of developing a video marketing strategy, including the creation of organic content, testimonial videos, and topical videos. The conversation emphasizes the importance of being authentic and interesting in video marketing, as well as the need for consistency and optimization. The episode concludes with a discussion of a memorable video marketing campaign in Joshua Tree.
2024-08-2128 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessFinding Product Market Fit as a Service Business... with Garrett MillerSummaryIn this episode, Jeffro and Garrett Miller discuss the importance of product market fit for service-based companies. They break down the elements that should be considered, such as audience, problem, offering, vehicle, revenue model, client acquisition, and sales. Garrett shares his personal experience of not having product market fit and the importance of feedback and vulnerability in the process. They also explore the differences in product market fit for B2B and B2C companies, and the warning signs that indicate a need to re-evaluate product market fit. The episode concludes with a call to...
2024-08-1425 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to Land New Clients Through Media Features... with Jen HartmannIn this episode, Jen Hartmann, the founder and CEO of NEAT, a boutique PR and marketing agency, joins Jeffro to discuss the importance of earned media and public relations (PR) for businesses. They explore the process of PR, building a PR strategy, and capitalizing on successful PR campaigns. They also discuss when it makes sense for small businesses to invest in PR and how to decide where to focus PR efforts. The episode concludes with examples of successful PR strategies and the key takeaway of highlighting your unique credibility in PR pitches....
2024-08-0725 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to Create Effective Videos without Breaking the Bank... with Don WexlerDon Wexler revolutionized architecture with timeless, innovative designs. Starting his career when television dominated business advertising, Wexler observed the internet democratizing content distribution, allowing smaller enterprises to reach wide audiences affordably. He recognized the importance of engaging visuals, especially as consumers shifted to mobile devices for content. Jeffro and Don discuss the growing importance of video content for businesses. Don shares his journey from shooting videos in his living room to building a full-fledged video production studio. He provides invaluable advice on creating effective video content, understanding your brand, and using strategic marketing to engage yo...
2024-07-3127 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to Fix the Problems Between Owners and Agencies... with Chad LauerChad Lauer is an expert in sales and client relations, particularly vocal about the challenges of quota-driven sales environments in large agencies. He persistently advocates for the personalized approach that boutique agencies offer, emphasizing the importance of building solid, consultative relationships with clients over transactional interactions.Jeffro sits down with Chad Lauer, the founder and president of Lauer Media Company, to discuss the nuances of B2B sales as a service. Chad brings his extensive experience in the digital marketing industry, shedding light on the misconceptions, challenges, and best practices when it comes to working...
2024-07-2425 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to Plan an Effective Virtual Event for your Business... with Jordan AspenJordan Aspen is a virtual and hybrid event coordinator that helps people connect with their audience in a way that aligns with their values and desires, not just the algorithms of social media. She and her husband Paul help with all aspects of your virtual event, from software, to speakers, production, and more.Jordan Aspen shares her expertise as a virtual and hybrid event coordinator. She discusses the various types of virtual events, the planning timeline, sponsorships, and the importance of creating a North Star objective to guide event decisions. Jordan also shares a personal...
2024-07-1728 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to Create a Sales Pipeline on LinkedIn... with Thomas HelfrichThomas Helfrich is most fondly recognized for his sassy demeanor and his expertise in marketing. As a regular guest on a popular podcast, he not only entertains with his lively personality but also shares valuable insights into building successful sales pipelines. At the helm of his own marketing agency, Thomas is committed to guiding solopreneurs and small businesses through the competitive labyrinth of the industry.Jeffro sits down with Thomas Helfrich, the founder of InstantlyRelevant.com, and an expert in utilizing LinkedIn for lead generation. With over a billion users, LinkedIn is a powerful platform...
2024-07-1021 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to Make Sure you Only Ever Talk to the Right Prospects... with David NewmanDavid Newman is a seasoned professional who recognizes the critical yet often overlooked relationship between marketing and sales in corporate landscapes. He distinctly understands that while marketing's role is to create the charm that draws potential clients to the table, the true sales journey begins once that first conversation sparks. Jeffro is joined by marketing and sales expert David Newman to discuss the art of the first sales call and how to ensure it sets the stage for future success.They shared insights on how marketing and sales interplay to draw in optimal customers and h...
2024-07-0330 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessLeveraging Google Ads for Local Business Growth... with Craig Graham (Part 2)Craig Graham, Co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Commerce.They discuss topics such as budget management, keyword targeting, and strategies based on the type of product or service being offered. Craig's expertise shines through as he provides practical advice for getting started with Google Ads and optimizing campaigns...
2024-06-2621 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessLeveraging Google Ads for Local Business Growth... with Craig Graham (Part 1)Craig Graham, co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Commerce.They discuss topics such as budget management, keyword targeting, and strategies based on the type of product or service being offered. Craig's expertise shines through as he provides practical advice for getting started with Google Ads and optimizing campaigns...
2024-06-1923 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to Start Marketing Your Business (Even If You're a Newbie)... with Ben AlbertBen Albert isn't your typical marketer; he's a man whose professional journey has led him to embrace a "value first" philosophy. Shifting away from self-promotion, he focuses on building relationships and providing genuine value to audiences and clients. Ben believes that success comes not from declaring oneself the best, but from enhancing the lives and businesses of others. Jeffro is joined by guest Ben Albert, a successful entrepreneur and host of the Real Business Connections podcast. Jeffro and Ben dive into the world of marketing and discuss how to overcome psychological barriers and start successfully m...
2024-06-1223 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to Make Cold Email Affordable and Effective... with Charles CormierCharles Cormier gets 100 meetings per week using unconventional cold email tactics that leverage AI. He knows what works and what doesn’t, and he has refined the process to make cold email predictable and scalable. He founded a company called TopLeads where he helps set up these systems for his clients over and over again. He’s a true entrepreneur, always building and growing and looking forward to the next challenge.Charles shares his journey and insights into the world of cold email marketing, offering valuable tips and strategies for entrepreneurs looking to improve their cold ou...
2024-06-0525 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessLessons in Demand Generation for Building a Growth Engine... with Janelle AmosJanelle Amos is the Founder and Chief Strategist at Elevate Growth. She helps businesses create a comprehensive demand gen strategy that drives brand awareness, customer acquisition, and revenue growth. She’s passionate about keeping her promises to her clients, and she has a great track record of producing results for her clients.Janelle joins Jeffro to discuss the ins and outs of demand gen and its significance for building a brand. Janelle provides valuable insights into the assessment of company marketing needs, the role of lead generation within demand gen strategy, and the critical importance of...
2024-05-2924 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessCase Study: How to Get 50-80% Response Rates using Paper Piranhas... with Harvey HirschHarvey Hirsch is a retired Direct Marketing & Sales Promotion expert specializing in New Business Development Strategies in the B2B space. His work for clients has earned over 100 industry and trade association awards, and the average response rate for his campaigns has been an astounding 50% when targeting “C” level decision makers. Harvey’s unique personalized 3D-Variable Data Shaped Print marketing technology was granted a US Process Patent in 2003 and it allows him to provide new ways of approaching prospects that never existed before.Harvey's unique approach has resulted in astounding response rates, challenging traditional marketing strate...
2024-05-2228 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessAsk Better Questions, Get Better Answers... with Cal FussmanCal Fussman, a renowned journalist and raconteur, is a New York Times bestselling author, masterful storytelling coach, and world-renowned interviewer who has sat down with icons like Jimmy Carter, Muhammad Ali, and Richard Branson. Cal has an extraordinary ability to foster authentic connections and ask powerful questions that reveal profound insights.In this episode, Cal shares his journey from writing letters as a curious child to interviewing some of the world's most influential figures. They explore the power of storytelling, the importance of vulnerability, and how listening intently can transform your business interactions, particularly in...
2024-05-2028 min