Shows
AI4Sales EdgeSolo podcast #2 : Where Organisations Should Actually Start When They Want to ChangeHere’s why you’re failing — even though you think you’re doing everything right. Most organisations want change — but they start in the wrong place.They begin with solutions: tools, systems, AI initiatives, automation, restructuring. But change doesn’t fail because strategy is wrong. It fails because leaders never define where execution consistently breaks.In this Solo Podcast episode, Jelena gives leaders a clear thinking sequence to move an organisation out of confusion and into execution — without adding more noise.This episode covers: • why starting with solutions crea...
2026-02-2311 min
AI4Sales EdgeSolo podcast #1 : Why Most Leaders Can’t State the Real Problem — And Why AI Exposes It FastWhy Most Leaders Can’t State the Real Problem and Why AI Exposes It Fast. Most leaders don’t define problems.They describe pain.Pain is emotional.Problems are structural.And when AI enters the system, ambiguity becomes impossible to hide.In this first solo episode of AI4Sales Edge, Jelena breaks down why organisations struggle to articulate real problems, why AI transformations stall even with the right tools, and why ownership — not technology — is the real breakpoint.This episode is not about AI features or trends.It’s...
2026-02-1211 min
AI4Sales EdgeAI4Sales Edge Case Study: Why Account Planning Fails at Scale — And Why Ownership MattersAccount planning doesn’t fail because teams don’t care or don’t prepare. It fails because decisions are made on outdated information, and no one owns them when it matters.In this solo episode of AI4Sales Edge, Jelena Pepic breaks down why account planning fails in enterprise sales and customer success — and how shifting ownership from individuals to systems changes execution and reduces revenue risk.This episode covers:how static account plans create exposure at scalewhy memory-based preparation doesn’t scalehow outdated information slows decisionswhere real-time planning changes the modelwhy ow...
2026-02-0305 min
AI4Sales EdgeBonus: Follow-Up Isn’t Pressure. It’s PrecisionFollow-up isn’t pressure. It’s precision.Top teams don’t follow up more — they follow up better.AI surfaces engagement signals, flags quiet deals early, and guides action with timing and intent — not noise.That’s how strong pipelines stay healthy.
2026-01-2600 min
AI4Sales EdgeAI4Sales Edge Case Study: AI Doesn’t Just Score Leads — It Trains Your Sales Team While You SellSales training doesn’t fail because teams don’t learn. It fails because it doesn’t show up when pressure does.In this episode of AI4Sales Edge, Jelena breaks down why workshops, slide decks, and annual training programs don’t translate into performance — and how AI is redefining sales coaching by training reps while deals are live.Instead of memorising playbooks, top teams now:Practice real objections before meetingsTrain under simulated deal pressureGet coaching in the flow of sellingBuild readiness, not attendanceFeaturing real examples from Zoom, SAP, and Ch...
2026-01-2004 min
AI4Sales EdgeHow to Scale AI Adoption in Real Organisations — Strategy & Execution with Moussa Baidas PwC Partner AI LeaderWhy do so many organisations struggle to scale AI adoption, even after running successful pilots?In this episode of AI4Sales Edge, Jelena sits down with Moussa Baidas, Partner and AI Go-To-Market Leader at PwC Middle East, to unpack what really blocks AI from moving beyond experimentation into real organisational impact.This conversation goes beyond tools and trends. It explores how AI changes operating models, decision-making, and execution — and why most organisations treat AI as an add-on instead of redesigning how work actually gets done.
2026-01-1342 min
AI4Sales EdgeBonus: AI Spots Risk Before You Feel ItAI spots risk before your team feels it.~32% fewer slipped deals. ~30% growth.Because risk shows up in signals long before it shows up in results.Revenue intelligence doesn’t replace judgment — it gives leaders visibility early enough to act.
2026-01-0800 min
AI4Sales EdgeAI4Sales Edge Case Study: When Deals Go Quiet - How AI Stops Pipeline Silence From Killing RevenueYou had the perfect discovery call. The buyer agreed. The use case landed. The deal felt real.And then — silence.Not a no. Not a yes. Just nothing.In this episode of AI4Sales Edge, Jelena breaks down one of the most expensive problems in modern sales: quiet pipeline decay — deals that don’t die, but slowly rot.This isn’t a follow-up problem. It’s a visibility problem.Drawing from real enterprise experience across Europe and the Middle East, this epi...
2026-01-0605 min
AI4Sales EdgeBonus: The Most Dangerous Part of Your Pipeline Is SilenceThe most dangerous part of your pipeline isn’t rejection — it’s silence.Strong discovery. Clear alignment. And then the deal goes quiet.That silence isn’t random. It’s a signal most teams miss — and AI catches early.This is how modern sales teams protect revenue without chasing ghosts.
2026-01-0500 min
AI4Sales EdgeBonus: AI Buy back timeYour biggest sales enemy isn’t pricing or objections.It’s admin.AI tools like Copilot and Gong are giving top sellers back 10–20 hours a week — without hiring anyone new.This is how sales teams take control of revenue again.#AI4SalesEdge #AIinSales #SalesLeadership #RevenueExecution
2025-12-3100 minAI4Sales EdgeBonus: AI is a Sales StrategyCFOs don’t need more headcount.They need more selling hours.AI can unlock up to 30% more sales time by removing admin work from top performers.That’s not automation. That’s strategy.
2025-12-2500 min
AI4Sales EdgeBonus: The Silent Sales killerYour biggest sales enemy isn’t pricing or objections.It’s admin.AI tools like Copilot and Gong are giving top sellers back 10–20 hours a week — without hiring anyone new.This is how sales teams take control of revenue again.#AI4SalesEdge #AIinSales #SalesLeadership #RevenueExecution
2025-12-2400 min
AI4Sales EdgeAI4Sales Edge Case Study: How AI Reclaims 20+ Sales Hours a Week Without HiringSales teams don’t fail because they can’t sell. They fail because their time is misused.In this episode of AI4Sales Edge, Jelena breaks down how AI is quietly changing sales execution by eliminating admin work that drains top performers.Drawing on real enterprise experience and regional case studies, this episode covers:Why sales admin is a hidden revenue killerHow AI tools like Microsoft Copilot, Gong, and Salesforce Einstein remove low-value workHow organisations like DEWA and PwC Middle East are reclaiming selling time at scaleWhat sales leaders, RevOps, CROs, and C...
2025-12-2304 min
AI4Sales EdgeBonus: AI as Decision Maker Partner - Podcast with Walid El SayedOptimization improves performance.Transformation changes direction.The real edge comes when AI becomes your decision-maker partner — guiding what matters most, not just how fast you move.🎙️ From my conversation with @Walid Elsayed, “Agent of Change.” And Partner @PwC, on AI4Sales Edge.
2025-12-2001 minAI4Sales EdgeAI4Sales Edge Case Study: AI Isn’t a Tool — It’s the New Sales StrategyThis episode reframes AI from a tech upgrade into a complete sales strategy shift. You’ll hear how organisations are using AI to create cleaner pipelines, more accurate forecasts, and revenue processes that run with precision — not guesswork.We explore how AI changes the way leaders operate: from identifying deals earlier, to improving execution across sales, RevOps, and customer-facing teams.What you’ll learn:How AI transforms forecasting and pipeline accuracyWhy leaders are building AI-driven sales strategiesHow to remove blind spots in deal executionPractical use cases that improve win rates...
2025-12-1605 min
AI4Sales EdgeBonus: More Leads doesn't mean more RevenueMost websites generate traffic. Very few surface buyers.This episode breaks down why sales teams waste time on low-intent leads — and how AI helps identify real buying signals before deals are missed.Less noise. Better focus. Cleaner execution.Real stories. Real results. No fluff.
2025-12-1100 min
AI4Sales EdgeAI4Sales Edge Case Study: Stop Chasing leads. Start Closing DealsMost sales organisations don’t fail because they lack leads.They fail because they can’t see who is ready to buy.In this AI4Sales Edge episode, we unpack a real B2B case study where AI-driven lead scoring and enrichment reduced low-quality leads and increased close rates — without hiring more SDRs or increasing marketing spend.By analysing real buyer behaviour — pricing page visits, repeat sessions, and deep product engagement — AI surfaced high-intent prospects in real time and filtered out the rest.You’ll learn: • How AI identifies buyer intent • Why sale...
2025-12-0904 min
AI4Sales EdgeBonus: +30% Conversions With Zero New HireA short insight from Case Study 1. This clip breaks down how one UAE home-services company lifted conversions by 30% without hiring a single new rep — simply by redesigning the workflow and letting an AI agent take over execution.A fast, clear look at why consistent AI-driven follow-up beats manual effort, and how sales teams unlock revenue without adding headcount.A quick hit of the thinking behind the full case study.Real stories. Real results. No fluff.
2025-12-0400 min
AI4Sales EdgeAI4Sales Edge Case Study: +30% Conversions With Zero New HireMost sales leaders look at AI as a way to automate tasks or save time. This case study shows what happens when AI is used as an operational engine, not as a side tool.In this episode, I break down how a leading UAE home-services company increased conversions by 30% without adding new headcount, without restructuring the sales team, and without changing the product. The only change? A single workflow was redesigned, and an AI agent took full ownership of execution — follow-ups, qualification steps, consistency, timing, logic.You’ll learn...
2025-12-0205 min
AI4Sales EdgeBonus: Flip It — From Cost Center to Profit DriverA short insight from Case Study 2. Most leaders try to optimize cost centers. The smarter move is to flip the workflow entirely — let AI own it, not just assist it.This bonus clip breaks down why a repetitive operational cost can become a revenue contributor when execution shifts from manual effort to AI-driven logic.A quick hit of the thinking behind the full episode.Real stories. Real results. No fluff.
2025-11-2600 min
AI4Sales EdgeAI4Sales Edge Case Study: AI Is Rewriting the Rules of RevenueMost companies still treat AI as an efficiency project. This story shows what happens when AI actually rewrites how revenue is created.In this case study, I walk you through a workflow traditionally viewed as a cost center — manual, repetitive, expensive — and how AI transformed it into a profit driver without new hires, without a systems overhaul, and without adding operational complexity.This episode breaks down:How AI shifts a workflow from “operational expense” to “revenue contributor”Why automation alone doesn’t create value — but ownership doesWhat changes inside the business mode...
2025-11-2606 min
AI4Sales EdgeAI Transformation from Optimization to IntelligenceTransformation doesn’t start with technology — it starts with leadership.In this episode of AI4Sales Edge, Jelena Pepic sits down with Walid Elsayed, Partner at PwC, to unpack what real transformation looks like when AI, sales, and strategy finally align.They explore how to move from optimization to transformation — treating AI as a decision-making partner that drives measurable ROI and long-term business growth.Walid shares how leadership, culture, and ownership shape success, and why alignment — not technology — determines whether transformation sticks.Real...
2025-11-1743 min
AI4Sales EdgeAI Transformation starts with MindsetTransformation doesn’t start with technology — it starts with leadership.In this exclusive preview, Jelena Pepic and Walid Elsayed, Partner at PwC, open the conversation on what separates optimization from true transformation.They challenge how most leaders use AI — as a tool for efficiency instead of a partner for decision-making.What does it take to make AI drive measurable growth, not just productivity gains?🎧 Hear a glimpse of tomorrow’s full episode on AI4Sales Edge — real stories, real results, no fluff.
2025-11-1700 minAI4Sales EdgeAI4Sales Edge — Podcast Trailer on Real AI Sales Results, Strategy & GrowthWelcome to AI4Sales Edge — the AI B2B podcast on real AI sales results, strategy, and growth.Hosted by Jelena Pepic, this show reveals how AI is transforming sales performance and revenue growth — with real stories from founders, sales leaders, and innovators.Discover how top companies use AI to:Build smarter sales pipelinesAccelerate revenueScale customer successTurn cost centers into profit drivers🎙️ No noise. No theory. Just results.AI4Sales Edge delivers clarity and proof for leaders ready to scale with AI.
2025-11-0301 min