Shows
Friends in BusinessEpisode 36: Our Lessons From 2 Decades of Working With Coaches That Will Help Supercharge Your GrowthIn this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh Ben Wright and Jemimah Ashleigh explore the powerful concept of coaches having their own coaches, shedding light on why the right business mentor can be a game-changer for both personal and professional development. Drawing distinctions between effective coaching and general mentoring, Ben and Jemimah examine what truly makes an investment in coaching worthwhile. From elite athletes to their own lived experiences, they share how meaningful guidance has shaped their journeys—with a healthy dose of humour and practical wisdom along the way.
Key Ta...2025-05-2822 min
Friends in BusinessEpisode 35: Taking Care of Your Mental Health When the Pressure is ONIn this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh explore the complex and often-overlooked topic of mental health among entrepreneurs and business leaders. Drawing on their own lived experiences, Ben and Jemimah share candid reflections and pivotal moments from their professional journeys, offering practical insights into maintaining a healthy work-life balance amid the relentless demands of entrepreneurial life. The conversation highlights the critical role of consistent daily habits — from quality sleep and nutrition to regular exercise and recognising personal triggers — in supporting mental well-being.
Key Takeaways:
Establishing and maintaining consistent routines aroun...2025-05-2122 min
Friends in BusinessEpisode 34: Dead or Alive, Who Would You Choose?In this episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore their dream dinner conversations with influential thought leaders and share their vision for ideal business collaborations. They reflect on the profound impact that influential figures—such as renowned sales strategist Alex Hormozi and productivity guru James Clear—have had on both their professional journeys and personal growth. Their reflections offer listeners valuable takeaways and a deeper understanding of the principles that shape successful business practice.
Key Takeaways:
Ben and Jemimah discuss the influential figures who have shaped their professional journeys, inclu...2025-05-1418 min
Friends in BusinessEpisode 33: How to Fill Gaps in Your Sales Activities To Stop Wasting LeadsIn this episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the critical task of identifying and addressing gaps within business processes. Ben underscores the importance of defining a clear 12-month vision as a foundational step in uncovering areas for improvement. By setting a forward-looking roadmap, businesses can pinpoint inefficiencies and implement targeted actions for growth. Jemimah complements these insights with practical analogies and highlights the need for adaptability and a mindset of continuous improvement.
Key Takeaways:
Establishing a clear 12-month vision is crucial for identifying and addressing gaps in your b...2025-05-0720 min
Friends in BusinessEpisode 32: Building Your Sales Process To Close More Deals - Part 2In this episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh discuss how impactful outcomes are achieved by strategically structuring sales activities while remaining agile in the face of shifting market conditions. Building on themes from a previous episode (episode 31), they highlight the significance of ongoing value creation and maintaining strategic engagement with key decision-makers. Throughout the discussion, Jemimah and Ben share proven strategies for sales professionals to boost their success in closing deals. With a strong focus on structured processes and customer-centric strategies, the hosts offer a thorough roadmap for navigating the sales journey...2025-04-3023 min
Friends in BusinessEpisode 31: Building Your Sales Process To Close More Deals - Part 1In this insightful episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the complexities of developing a highly effective sales process, underscoring the value of a well-structured approach. The discussion focuses on the first three stages of a comprehensive sales process: lead generation, initial meetings, and quotations. Jemimah and Ben offer a detailed analysis of how to effectively manage these crucial stages, providing practical tips for both inbound and outbound lead generation. Emphasising the importance of early-stage engagement, they highlight the need for personalisation to create value and foster stronger connections with prospects.
2025-04-2327 min
Friends in BusinessEpisode 30: The 5 Ways To Leverage Business AwardsIn this episode of Friends in Business, Ben Wright and Jemimah Ashleigh explore the importance of business awards and how entrepreneurs can use them to drive growth. As finalists in the prestigious Australian Small Business Champion Awards, both hosts share their excitement and offer valuable insights into the application process. The discussion focuses on the impact of accolades as powerful social proof that can greatly enhance a business’s credibility and growth potential. Ben highlights the significance of strategically selecting awards and adopting a methodical approach to applications. Jemimah also stresses how awards can become valuable tools for fostering lo...2025-04-1620 min
Friends in BusinessEpisode 29: How To Know If You're An Expert In Your FieldIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the importance of recognising and effectively communicating your expertise in business. The conversation kicks off with a light-hearted reflection on Ben’s recent success in aquathlons, celebrating his championship win, before transitioning into a discussion on how these skills translate into valuable business insights. Jemimah stresses the importance of understanding the specific problem your business addresses, knowing your target audience, and identifying the platforms they frequent, whether it’s LinkedIn or Qantas magazines. Together, they introduce a strategic communication framework known as the “10 Things Exerci...2025-04-0925 min
Friends in BusinessEpisode 28: Defining Success - How To Know What It Looks Like for YOUIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh guides you through the realms of entrepreneurship, success, and personal development. As Ben and Jemimah explore the concept of success beyond financial metrics, they reflect on their individual journeys, emphasising the significance of personal goals and the importance of fostering a supportive team. For Ben, success in his 40s is defined by working smarter rather than harder. With a disciplined approach and a strong work ethic, he highlights the value of strategic planning and teamwork in achieving success. Jemimah, in contrast, views success as the...2025-04-0226 min
Friends in BusinessEpisode 27: The Best Pieces of Advice We've Received Over Our 20+ Year CareersIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashley delve into invaluable advice for business owners and aspiring entrepreneurs. Despite the looming threat of a cyclone, they maintain that the show must go on, setting a tone of resilience for an episode brimming with practical wisdom. Ben and Jemimah share pivotal pieces of advice that have significantly shaped their careers. These takeaways offer invaluable guidance for anyone looking to sharpen their business skills while enhancing their personal well-being.
Key Takeaways:
Striving for perfection can cause delays. Progress is about making incremental s...2025-03-2624 min
Friends in BusinessEpisode 26: Effective Personal Development StrategiesIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the essential role personal development plays in achieving business success. Throughout the discussion, they introduce the four fundamental pillars of personal development: mental, social, emotional, and physical growth. Jemima stresses the importance of mental development. Her insights on social growth emphasise the value of surrounding oneself with empowering, diverse individuals, building on the popular idea that “you are the average of the five people you spend the most time with.” Ben further introduces a surprise fifth pillar: team development, recommending training, coaching, and regular one...2025-03-1920 min
Friends in BusinessEpisode 25: What are the Most Common Challenges Facing Leaders Right Now?In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh discuss key challenges facing business leaders, including talent management, customer trust, and technology adoption. Drawing from a recent study, they explore how businesses can effectively manage and retain talent post-COVID-19, build customer trust through social selling, and adopt technology that enhances the customer journey. Ben and Jemimah offer practical insights to help leaders navigate an evolving business landscape and improve operational efficiency.
Key Takeaways:
Emphasize the importance of genuine development plans to keep teams engaged and retain talent effectively.
Explore strategies for estab...2025-03-1222 min
Friends in BusinessEpisode 24: How to Set Boundaries in Your BusinessIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh tackle an essential topic for entrepreneurs and leaders: the art of setting boundaries. Drawing from their personal journeys and professional expertise, they explore the intricacies of mental, emotional, and time boundaries, offering practical strategies to help listeners thrive. Ben and Jemimah highlight the critical role mental boundaries play in preventing burnout, stressing the importance of clearly defining work and leisure time. The conversation also delves into emotional boundaries, emphasising the need to navigate professional relationships while maintaining personal limits.
Key Takeaways:
Developing me...2025-03-0523 min
Friends in BusinessEpisode 23: Why You Must Invest into Training Your TeamIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh delve into the fundamentals of effective training programs. Aimed at equipping listeners with practical strategies, they unpack the 5 C’s of Training: Customised, Consistent, Concise, Compelling, and Coaching. Ben discusses the value of setting clear, concise training outcomes to prevent overwhelming teams while keeping them focused on key objectives. Jemimah adds practical examples, emphasising the significance of making training engaging through diverse approaches, and advocates for the added benefit of coaching. The conversation blends strategic insight with actionable advice, offering valuable tips to improve the eff...2025-02-2617 min
Stronger Sales Teams with Ben WrightEpisode 104: What is Visibility and Why is it So Important in Sales with Jemimah AshleighIn this episode of Stronger Sales Teams, Ben Wright engages in a conversation with Jemimah Ashleigh, a renowned expert in visibility and personal branding, to delve into the complexities of establishing and sustaining a high-performing sales team. Jemimah provides listeners with a fresh perspective on how visibility and personal branding can significantly drive sales success. Jemimah shares proven techniques to enhance a sales team’s performance, highlighting the influential role of media, public relations, awards, and public speaking in fostering business growth and cultivating trust.
About the Guest:
Jemimah Ashleigh is a highly regarded entrepreneur, bests...2025-02-2526 min
Friends in BusinessEpisode 22: 3 Things to Get Ready For If You Are Moving Into the MediaIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh delve into the common pitfalls businesses encounter with media outreach and reveal effective strategies for utilising media to enhance business profiles. This segment is packed with actionable tips and techniques for media engagement. From understanding media call-outs to creating compelling media kits, the hosts cover it all. The discussion highlights the importance of strategic media alignment—ensuring your chosen outlets resonate with your business objectives and target audience. With Jemimah, the visibility expert, at the helm, listeners will gain invaluable insights into using media not on...2025-02-1919 min
Friends in BusinessEpisode 21: The 5-Step Blueprint to Make Change Management StickIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh delves into the common challenges faced during change management and presents actionable strategies to overcome them, making it a must-listen for anyone seeking to drive meaningful change within their organisation. Ben and Jemimah stress the importance of setting clear objectives, defining success, appointing change advocates, scheduling regular reviews, and securing early victories. Drawing on real-life examples, Ben shares his distinctive methodology, which includes leveraging storytellers, motivators, and thinkers as change champions, and demonstrates how this strategy has driven exceptional growth in businesses.
Key...2025-02-1219 min
Friends in BusinessEpisode 20: How We Deal With Imposter SyndromeIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the widespread issue of imposter syndrome, a challenge frequently faced by leaders and entrepreneurs. Ben opens up about his personal journey of fast-paced entrepreneurial success in his twenties, recounting his struggles with self-doubt while managing a large team. Jemimah enriches the conversation by discussing the various imposter syndrome archetypes, including the perfectionist, the superhero, and the natural genius, while offering practical advice on how to combat these feelings. Together, the hosts highlight the value of recognising one’s accomplishments, seeking mentorship, and embracing ongoing lea...2025-02-0521 min
Friends in BusinessEpisode 19: 3 Traits of a High Performing TeamIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the nuances of developing high-performing teams. With their unique blend of expertise and wit, they delve into the essential elements required for team success, offering valuable insights and relatable anecdotes. Ben champions a straightforward approach to complex business challenges, highlighting the Team STEP framework, which aligns strategy with talent acquisition and development, while nurturing team energy. Jemimah contributes by discussing the dynamic relationship between personality and skill in recruitment, advocating for hiring based on potential rather than traditional metrics. Together, they provide practical guidance...2025-01-2922 min
Friends in BusinessEpisode 18: The 5 Behaviours We See In Successful TeamsIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh delve into the complexities of creating high-performing teams. With a blend of humour and camaraderie, they offer valuable insights crucial for entrepreneurs, business leaders, and aspiring business owners. Renowned for their dynamic and thought-provoking conversations, Ben and Jemimah discuss key topics essential to business success, focusing on leadership, sales strategy, and team dynamics. The discussion highlights five vital traits of successful teams, with a detailed exploration of how to establish clear strategies that encourage full engagement and commitment from all team members.
Key...2025-01-2221 min
Friends in BusinessEpisode 17: Is the Speaking Circuit Right for You?In this episode of the Friends in Business Podcast, listeners receive expert guidance on using speaking engagements to boost visibility and influence within their industry. From exploring the role of speaking agencies to crafting captivating keynote presentations, Ben and Jemimah walk you through the key elements needed to secure impactful speaking opportunities. A highlight of the episode is Jemimah’s practical advice on how entrepreneurs can create and deliver engaging speeches. Ben complements this with a discussion on pricing strategies, recommending a model based on audience size, which serves as a useful approach for valuing speaking gigs. This episode is...2025-01-1520 min
Friends in BusinessEpisode 16: The 3 Types of Celebrations That Lift Team EngagementIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the power of celebrations in the workplace and how they can boost team motivation, help with employee retention, and show recognition. Ben and Jemimah take a deep dive into why celebrations often miss the mark, backed by stats that underline the importance of appreciating your employees, and they share a practical framework for weaving celebrations into your business strategy .They introduce a clear, actionable approach to celebrating within teams, across departments, and through leadership recognition—each of which fosters a sense of achievement and mo...2025-01-0819 min
Friends in BusinessEpisode 15: What to Do at Networking Events to Build Profitable RelationshipsIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the vital role of networking in business, highlighting the importance of cultivating genuine connections rather than viewing individuals as mere sales opportunities. Drawing on their own experiences at numerous networking events, they offer valuable guidance on how to avoid common missteps. From choosing the right attire to understanding the specific nature of each event, the hosts provide practical tips for preparing effectively for networking occasions. Through real-life anecdotes, both successes and missteps, they stress the importance of establishing trust—what they refer to as th...2025-01-0122 min
Friends in BusinessEpisode 14: The Rise and Rise of Storytelling - How You Can Sharpen Your SkillsIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the powerful role of storytelling in the business world. As the conversation progresses, Jemimah and Ben share their excitement about shifting from the demands of business to enriching dinner conversations, highlighting how stories foster meaningful connections.With the focus on the art of storytelling, they underscore its vital role in effective business communication, offering valuable strategies to help listeners refine their storytelling skills. Ben and Jemimah also discussed the growing influence of AI in storytelling, offering practical advice on how tools like ChatGPT can...2024-12-2518 min
Friends in BusinessEpisode 13: What Winning an Award can do for Your BusinessIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the strategic significance of business awards for both entrepreneurs and corporations. The conversation begins with some lighthearted exchanges before delving into the surprising advantages of participating in awards ceremonies, highlighting how these events can elevate a business’s profile. Jemimah, a seasoned expert in visibility, shares her extensive experience as a finalist more than 100 times and discusses the often-overlooked potential of business awards as a powerful marketing tool. Ben also contributes valuable insights, focusing on the long-term benefits of winning or being a finalist in...2024-12-1822 min
Friends in BusinessEpisode 12: Negotiation Simplified to Give You Better Business ResultsIn this episode of the Friends in Business Podcast, Ben Wright and Jemima Ashleigh delved into the art of negotiation with engaging stories and expert insights. This episode kicks off with a light-hearted moment, as Ben shares a humorous anecdote about his young daughter, who’s already showing a knack for negotiation. Ben breaks down the key elements of negotiation, drawing inspiration from Herb Cohen’s renowned model. He highlights the critical factors of time, power, and information, explaining how these play a pivotal role in negotiating effectively. Jemimah brings her unique perspective to the conversation, drawing on her exper...2024-12-1123 min
Friends in BusinessEpisode 11: A Simple Approach to Building a Sales Process That WorksIn this episode of the Friends in Business Podcast, Ben Wright and Jemima Ashleigh explore the intricacies of developing an effective sales process. Ben outlines a thorough five-stage sales process designed to enhance efficiency and drive greater sales success, beginning with lead generation and concluding with post-sales management. Jemima offers valuable insights on building strong customer connections. As emphasised in this discussion, businesses must continually adapt and refine their sales strategies to remain competitive in today’s fast-paced market.
Key Takeaways:
A defined sales process is crucial for fostering predictable and reliable sales outcomes.
Lead generation sho...2024-12-0423 min
Friends in BusinessEpisode 10: How to Leverage Podcasts into Revenue GrowthIn this episode of Friends in Business Podcast, Ben Wright and Jemima Ashleigh delved into the game-changing potential of podcasting for self-promotion and company expansion. Their perceptive conversation illuminates the strategic benefits of podcasting, whether one is the host or the guest, and offers helpful pointers for making the most of these chances. This episode is a goldmine of information meant to inspire would-be podcasters and business owners to get on the bandwagon of this exciting new medium.
Key Takeaways:
Podcasting significantly increases a business’s visibility across platforms like iTunes and Spotify, widening brand reach.
Host...2024-11-2719 min
Friends in BusinessEpisode 9: Getting Visible Through Media and PRIn this episode of Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explored the untapped possibilities of free media. The topic centres on using a 24-hour media cycle to boost corporate awareness without PR costs. Ben discusses his endurance running adventure, inspired by Jemimah's ‘Rule of Five’ from earlier episodes, connecting personal growth to business exposure techniques. They emphasise the necessity of personal branding, pitching meaningful tales, and understanding one's target audience in discovering and capitalising on niche-relevant media callouts.
Key Takeaways:
Entrepreneurs should realize the potential of free media in a round-the-clock global news...2024-11-2021 min
Friends in BusinessEpisode 8: How to Prioritise Actually Taking Care of YourselfIn this episode of Friends in Business Podcast, hosts Ben Wright and Jemimah Ashleigh explore the essential topics of health, wellness, and fitness for entrepreneurs and business leaders. The discussion touches on several crucial areas, including the significance of mental fitness in maintaining a positive mindset, the development of effective rituals and routines, and the impact of exercise and nutrition on everyday life. Jemimah shares meaningful personal stories, underscoring the transformative potential of wellness in overcoming challenges. Ben presents statistics regarding the mental health of entrepreneurs and corporate leaders, advocating for proactive steps and professional support. Through a combination...2024-11-1322 min
Friends in BusinessEpisode 7: Building a Personal Brand That Gets You NoticedIn this episode of Friends in Business Podcast, hosts Ben Wright and Jemima Ashleigh explore the significance of developing a personal brand, differentiating it from a mere reputation. Their discussion incorporates personal anecdotes and practical examples, illustrating how a strong personal brand can significantly influence business success. Infused with wit and expertise, the dialogue provides listeners with an engaging exploration of how personal branding extends beyond reputation and its increasing relevance in today’s professional environment.Key Takeaways:
Personal Brand vs. Reputation: Understanding the difference and why the former surpasses the latter in importance.
B...2024-11-0618 min
Friends in BusinessEpisode 6: Lead Generation - The Strategies You Need To HearIn this informative episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh examine effective lead generation strategies, offering listeners valuable insights to enhance their customer acquisition processes. They elucidate the significance of identifying ideal customer profiles (ICP) and how businesses can ascertain the characteristics of consumers most likely to benefit from their products or services.
The hosts emphasise the necessity of establishing a robust value proposition—an essential method for businesses to clearly articulate their unique advantages. Additionally, they underscore that understanding where potential customers allocate their time and resources is crucial for ef...2024-10-3021 min
Friends in BusinessEpisode 5: The 3 Ways To Grow Revenue FastIn this compelling episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore strategic pathways for achieving swift business growth. Drawing upon their extensive experience, they analyse essential strategies aimed at acquiring new customers, maximising value from current clients, and fostering customer loyalty. Their discussion provides valuable insights into effective revenue enhancement while considering cost factors and the advantages of sustainable scaling.
Ben and Jemimah underscore that while acquiring new customers can often be costly, it remains a crucial driver of growth. They recommend leveraging customer referrals, harnessing the power of networking, and...2024-10-2325 min
Friends in BusinessEpisode 4: The Sum of 5: Getting the Best out of YourselfIn this engaging episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashley explore the transformative notion of the "Sum of Five." This concept posits that the five individuals with whom you spend the most time have a significant impact on your success and overall life outcomes. They examine a variety of influences, ranging from professional relationships to social media interactions, that contribute to both personal and professional development.
The episode also features a fascinating study from Stanford University, which illustrates how different socioeconomic contexts can shape individual progress. Ben and Jemimah stress the...2024-10-1624 min
Friends in BusinessEpisode 3: How to Network with Real Intention for Real ResultsIn this insightful episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the essential role of networking in achieving business success. Renowned for their practical insights, Ben and Jemimah examine the complexities of networking by discussing effective strategies, sharing personal experiences, and offering expert guidance on relationship building and strategic connections within the business environment.
Focusing on contemporary networking methods, the hosts elucidate how professionals can effectively navigate both virtual and face-to-face networking situations, enabling them to identify and engage with their target clientele. A key aspect of their dialogue centres on...2024-10-0926 min
Friends in BusinessEpisode 2: 5 Things You Need To Know About Social Media Right NowIn this captivating second episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the pivotal theme of harnessing social media to enhance business visibility. They commence by examining the role of social media within a broader business growth strategy, highlighting platforms such as LinkedIn, Instagram, TikTok, and Facebook. Their discussion unveils intriguing statistics and insights into the attention economy, underscoring the necessity of knowing where your clients are most active online.
Jemimah stresses the importance of regular posting and offers in-depth guidance on best practices for content creation, encouraging listeners to engage a...2024-10-0226 min
Friends in BusinessEpisode 1: Who Are Your Friends in Business?Welcome to the first episode of the Friends in Business Podcast, hosted by Jemimah Ashleigh and Ben Wright. In this episode, Jemimah and Ben provide a compelling look at their personal stories, highlighting how their varied experiences lead to valuable business insights. Jemimah’s transition from a high-security law enforcement role to a thriving entrepreneur emphasizes the critical role of visibility in achieving business success. Conversely, Ben illustrates the importance of value creation and robust systems for sustainable growth. Together, they preview what listeners can anticipate: practical business skills, effective systems and processes, visibility strategies, and inspiring journeys.
...2024-09-2521 min