Shows
True Story: The Public Relations PodcastPR Predictions for 2025 with Jen Berson, Founder and President of Jeneration PRIn an industry where it’s common to keep your cards close to your chest, Jen Berson took the values of community over competition seriously in her PR agency. Instead of keeping her tips and tricks a secret, she created Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and an online community.
Join us today as Whitney and Jen dive into several hot topics including the top PR trends and predictions for 2024, how AI is impacting the PR industry, the NECESSITY for affiliate programs, and more!
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Connect with Jen on Instagr...2025-01-2755 min
Pitching PowerhouseQ&A Time with Jen!Is PR Dead or Just Evolving? Find Out Here! 🌟
Join me, Jen Berson, as we dive deep into the transformation of the PR industry on this episode of Pitching Powerhouse. If you've ever wondered if PR is still a viable career, this is the episode for you.
Decoding Industry Myths: I'll tackle the big question: Is PR really a dying field, or is it just evolving?
Leveraging AI: Discover how integrating AI can revolutionize your PR strategy and save you heaps of time.
Insider Stories: I'll share a personal story about how a simple technical glitch alm...2024-08-2238 min
PR's Top Pros TalkWhat Communicators Need to Know About Affiliate Marketing - Jen Berson, Founder and President of Jeneration PR and Creator of Jeneration AcademyJen Berson, Founder and President of Jeneration PR and Creator of Jeneration Academy, explains the process and benefits of affiliate marketing. She discusses the importance of building authentic relationships with journalists. Jen also shares her passion for helping women succeed in the PR industry.
Learn more about D S Simon Media here: https://www.dssimon.com2024-05-0719 minTrue Story: The Public Relations PodcastTop PR Trends and Predictions for 2024 with Jen Berson of Jeneration PRIn an industry where it’s common to keep your cards close to the chest, Jen Berson took the values of community over competition seriously in her PR agency. Instead of keeping her tips and tricks a secret, she created Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and an online community.
Join us today as Whitney and Jen dive into several hot topics including the top PR trends and predictions for 2024, how AI is impacting the PR industry, the NECESSITY for affiliate programs, and more!
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Connect with Jen on Instagram...2024-01-1550 min
Feminine LuminaryPublic Relations Powerhouse: How to Land Media Coverage Like a Pro with Jen BersonPublic Relations. A term that strikes fear into the hearts of even the most seasoned entrepreneur. The industry is shrouded in mystery, filled with buzzwords, and often considered to be too complex for the average person to understand.
In this episode, I'm joined by PR expert Jen Berson, as we lift the veil on it all and show you how to turn this into a powerful strategy for your own business.
We chat about:
Unraveling the limiting beliefs that hold entrepreneurs back from pitching with confidence
Why "Pay to Play" PR...2023-10-2353 min
The PR Wine DownHalloween Special: Tricks of the Trade & How to Treat Your Team (Feat. Jen Berson)Halloween is just around the corner, so this Friday the 13th, April and Laura are back with an annual tradition: It’s time for the PR Wine Down Halloween Special! Get ready to pour yourself a brew and tune in as we share a terrifying tale from the PR realm. This week’s PR Horror Story features a mortifying write-in from one listener who was reprimanded at work for allegedly over-indulging in the agency’s office snack supply.
As an added treat, we have a new segment to share with you! In How to Pitch Me, your favori...2023-10-1324 min
Pitching PowerhouseWhat is Media Monitoring? (And How to Do it for Your Clients)Is Your Media Monitoring Actually Helping Your Clients Succeed? 👀
PR is all about getting people talking about your client and making sure your client’s message is out there.
But you need to make sure your client is in the media for the RIGHT reasons 😬
That’s where media monitoring comes in 😍
Media monitoring helps you analyze all of your client’s media mentions and understand how they’re faring with their audience AND the general public.
I know it sounds a bit intimidating (I mean, monitoring ALL of the media?? 🤯), b...2023-06-0632 min
Pitching PowerhouseHow This PR & Marketing Mogul is Expanding Her Impact and Achieving Her Wildest Dreams ft. Shafonne MyersHave you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Shafonne Myers, Founder of Shafonne Myers Consulting! Shafonne is a media mogul who has mastered...2023-05-1642 min
Pitching PowerhouseWhen is White Labeling Your Services a Good Idea (and How to Do it)?Is White Labeling Your Services the Right Move for Your Agency? 🧐
White labeling isn’t uncommon in PR, but it can be a bit of a mystery to digital agency owners.
When you white label your services, you work with a larger agency or firm and provide your work under their name. You can also turn to white labeled services from other agencies to expand your offerings or get additional support for your clients.
White labeling is a great way to gain experience in a niche or bring a comprehensive, over-arching service package to your...2023-05-0934 min
Pitching Powerhouse6 Business Mistakes Every PR Pro Should Strive To AvoidYou’ve Got Your Agency To-Do List, But What About Your NOT-To-Do List? 👀
Breaking into PR is tough — and it can sometimes come with an information overload 🤯
Figuring out how to build your agency from the ground up can cause some serious headaches no matter how familiar you are with the industry.
But knowing what NOT to do to launch a successful agency is half the battle of getting there! 🤓 You can’t reach your goals if you run into the same roadblocks over and over again.
When you avoid the most common age...2023-05-0238 min
Pitching Powerhouse4 Essential Public Relations Skills You Need For Continuous Career GrowthAre You Struggling to Hit the Growth Goals You’ve Set for Your PR Agency? 📈
Your agency may start out with just one person (you!), but the most successful agencies don’t stay small for long 👀
Growing and scaling your PR agency is fundamental to reaching TRUE success as a PR pro 🤩
Nobody wants to hit a plateau in their agency’s growth! 😭
But to keep scaling your agency and reaching those milestones, you’ve got to focus on more than just landing clients, developing media relationships, and scoring top-tier press placements…
C...2023-04-2525 min
Pitching PowerhouseHow to Build the Most Effective Media Contact List for Your PR AgencyIs Your Media Contact List Helping or Hurting Your Pitches? 😱
Successful PR pros know that pitching is all about reaching out to the right journalist with the right story at the right time…
…but actually finding the right journalist is harder than it seems! 😭
To get your pitches in front of the people who want them MOST, you need to have a thorough media contact list at your disposal 📃
Whether you call it a media contact list, a contact database, or a media list, this document should be chock full of media players...2023-04-1822 min
Pitching Powerhouse6 Best PR Tools to Help You Get Better Results for Your ClientsAre You Using the Right PR Tools to Elevate Your Agency? 👀
Every PR pro needs to have a solid group of tools at their disposal if they want to score BIG wins and generate major results for their clients.
This is how you elevate your PR skills! 🙌
Online software can take your already-stellar work to the next level and give you the edge you need to stand out in your niche.
Implementing new software can be pretty intimidating (especially if you’ve been working with the same processes for a while), but trus...2023-04-1128 min
Pitching PowerhouseHow to Use AI in PR for Your Clients (Is It Even Ethical?)Are You Ready for Artificial Intelligence to Make Its Mark on PR? 👀
Honestly, artificial intelligence sounds like something out of a creepy apocalyptic sci-fi movie 👽
But AI is VERY real 🫣 It’s already cementing itself in the media landscape and shifting the way PR pros run their agencies!
There’s a whole world of uses for AI, but PR pros need to keep a close eye on writing-based AI programs 🧐
AI tools like ChatGPT have the power to generate paragraphs upon paragraphs of copy based on a simple query — like, an entire article’s w...2023-04-0431 min
Pitching Powerhouse7 Ways to "Spring Clean" & Organize Your Agency This YearIs Spring Cleaning Your Agency on Your To-Do List This Year? 🧹
The start of spring means it’s time to start spring cleaning, but you can’t leave your agency out of your plans! 📝
Sure, you should reorganize your desk and shred old useless files, but spring cleaning your agency is MORE than that.
It’s a dedicated time to dig into the nitty-gritty of your business and do a mid-year refresh 💪 This is your chance to reevaluate what you’ve changed for this year and make updates to your processes BEFORE they turn into major i...2023-03-2831 min
Pitching PowerhouseWhat Is Substack? (and How to Use It to Get More Press Features)Do You Know How to Use Substack to Score Your Clients Super Influential Features? 🤓
You’ve probably heard of Substack by now, whether from a fellow PR pro or one of your media contacts.
It’s shaping up to be the next big thing in the media landscape…
…and that means PR pros need to jump on it ASAP 💪
At their core, Substacks are newsletters, but they’re so much more powerful than your average email! 🤩
Substacks directly connect journalists and editors with their audience, and TONS of PR pros are taking adv...2023-03-2124 min
Pitching Powerhouse8 Easy PR Pitch Tips That Will Improve Your Results TodayAre Your Pitches NOT Getting the Results You’re Hoping For? 😭
Pitching is the bread and butter of PR, but actually landing a feature can get pretty tricky 😬
A journalist’s inbox is one crowded place, and it’s easy for your pitch to get tossed out over the tiniest details…
…like, “the subject line is one word too long,” tiny! 🤯
You can’t land a killer press placement without sending a killer pitch first, so you need to make sure your pitch is in tip-top shape before you hit send.
Just a few small ad...2023-03-1425 min
Pitching Powerhouse5 Tips for Building Stronger and Deeper Media ConnectionsAre You Building Truly Meaningful Connections with Your Media Contacts? 🤔
As a PR pro, your media connections are a key 🔑 part of landing top-tier press features for your clients.
A strong connection with a media contact can turn into countless opportunities even as they move between publications! 🙌
But just because these relationships are professional doesn’t mean they shouldn’t be personal, too.
A journalist who knows you and is familiar with your agency and clients is FAR less likely to scroll past your pitch in their inbox without a second thought.
...2023-03-0727 min
Pitching PowerhouseHow To Successfully Prepare Your Clients for Media InterviewsIs Your Client Going In Circles Stressing Over Their Next Media Interview? 🤯
I get it — interviews are scary! 😭 It’s a super high-pressure environment for your client, whether it’s their first or 101st time in front of the camera.
But if your client feels stressed and uncomfortable during the interview, it’ll show in the final product (especially if it’s a live convo) 😬
And nobody wants that! 🙅♀️
As their PR pro, it’s YOUR job to ensure your client feels confident and ready for whatever the interviewer throws at them.
Listen now to dis...2023-02-2832 min
Pitching Powerhouse4 Business Productivity Traps to Avoid in Your PR AgencyAre You Getting Caught in Productivity Traps Instead of Spending Your Time Wisely? 🤔
Every PR pro wants to be more productive (and finishing your to-do list every day is SUPER satisfying ✨), but you need to be careful!
Putting all your time, energy, and focus into being productive can lead you right into a productivity trap 😬
A productivity trap leaves you running in circles wasting your energy on things that won’t help you improve, grow, or scale your agency.
You can’t execute your vision for your business if you’re always caught...2023-01-3126 min
Pitching Powerhouse7 Things You Need to Do to Grow Your Agency This YearHave You Set Your Agency Up to Reach Your Biggest Growth Goals? 📈
Agency owners are always planning out their next big goals, and I know agency growth is at the top of the list for a lot of PR pros!
I mean, we all want to scale our agencies, bring on dream clients, and generate record revenue, right? 🤩
But you don’t just magically reach your goals overnight — you need to stay consistent and put in the work to get yourself from Point A to Point B (and beyond!) 💪
Successful PR pros know tha...2023-01-2428 min
Pitching PowerhouseHow to Be More Intentional & Focused as a PR ProfessionalAre You Being Intentional With How You Run Your Agency? 🤔
Intentionality is a bit of a buzzword right now, and for good reason!
Being intentional means being purposeful and deliberate in everything you do…which is an important part of leading your agency to success! 📈
This is what allows you to feel good about your agency, your team, your clients, and your connections 🥰
When you decide to implement intentionality into your business, you decide to only take action on the things that are most important to you.
Honestly, getting grounded li...2023-01-1041 min
Pitching Powerhouse5 Tips for Building a More Effective New Client Pipeline for Your PR AgencyAre You Ready to Take on New Clients Next Year? 🤔
2023 will be here before you know it, so it’s time to set yourself up for success in the new year!
Yes, that means thinking about what your clients want to achieve in 2023, but you need to think about your business, too. How do YOU want to grow next year? 📈
You need to start working on your agency’s goals NOW…
…and that means setting up your client pipeline 💪
You can’t just wait for potential clients to come to you! You need to...2023-01-0324 min
Pitching PowerhouseHow to Find a Niche That Is Better Suited For You (and More Profitable)Does Your Niche ACTUALLY Light You Up? Or Is It Getting Kind Of…Boring? 😬
Niching down is one of the MOST important parts of launching your agency.
It’s basically the key to setting yourself up for success! 📈
But after a few years, you might start to feel like your niche isn’t the right fit for you anymore… 👀
Maybe you want to try out a new niche and land some new clients there, or maybe you’ve fallen out of love with your current niche and want to start fresh in another industry...2022-12-1322 min
Pitching Powerhouse7 PR Mistakes You're Making With Your Pitches to Journalists & EditorsAre Your Pitches Truly the BEST They Can Be? 👀
As PR pros, we all know that landing top-tier press is no easy feat, let alone scoring press wins on a super consistent basis.
I mean, SO much of the process is out of your control! 😭
It’s all about sending the right pitch to the right journalist at the right time, but it’s hard to know when that right time is…
…so, you need to make sure you’re set up for success with every pitch! ✨
It’s time to get your pit...2022-12-0624 min
Pitching PowerhouseHow This Mom of Two Broke Free From the Solopreneur Cycle and Became a Thriving & Confident Agency OwnerHave you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Reena S. Goodwin, Founder of FACTEUR PR! Reena is a former music marketing pro (she’s...2022-10-1145 min
Pitching PowerhouseHow To Build Confidence In Your Value As A PR ProfessionalHave You Ever Doubted Yourself and Your Skills as a PR Pro? 🤔
Building up your confidence and overcoming self-doubt is never easy, but it’s essential for finding success as a PR pro!
Confidence will carry you through every last part of PR, from acing discovery calls and retaining clients to pitching new angles and maintaining media relationships 🙌
To give yourself a confidence makeover and put you on a trajectory for consistent growth, you’ll need improve your PR skills in 4 key areas.
But first, you’ve got to seriously switch up your mind...2022-10-0437 min
The Wholeheartedly PodcastEP14. Being Present While Integrating Work and Life with Jen BersonThis episode is the bookend episode to EP12, where Kaylin spoke with Crosby Noricks about PR Couture’s acquisition, as well as a whole host of topics. This week, Kaylin gets Jeneration Founder and President Jen Berson’s take on the acquisition and what led to Jeneration’s pursuit of this new endeavor. They also talk about listening to our intuition, being in the present moment (no matter what is going on), work-life integration, creating high-performance habits, parenting, overachieving, loving what you do and crafting a business that works for you, shifting the paradigm of what a PR career looks...2022-09-3055 min
Pitching PowerhouseWhat is Ethical Newsjacking? (And How to Stay on Top of Industry Trends as a PR Pro)Do You Know How to Newsjack Ethically and Effectively? 🧐
Newsjacking is when a PR pro leverages breaking news and trending topics to land their client press coverage…and is pretty tricky to navigate no matter how long you’ve been in the industry.
Trying to newsjack can veer into icky, inappropriate territory FAST 😬
But when done right, it can get your client into a conversation that their target audience is already having. You’re basically meeting people where they are!
A LOT can go wrong with newsjacking, though 👀 You need to know how to do...2022-09-2719 min
Pitching PowerhouseHow to Use SEO and PR Together to Boost Your Clients' CampaignsDo You Know How to Use SEO to Give Your PR Efforts a Boost? 🧐
SEO (aka search engine optimization) can feel like a foreign language to a lot of PR pros.
I mean, ranking? Backlinks? Keywords? Are we sure this isn’t a cyber spy thriller? 👀
But understanding SEO is essential to getting the results you (and your clients) want. SEO and PR go hand-in-hand and you should use BOTH to support your clients’ campaigns.
And honestly? It’s not as hard as you may think! 🙌
Listen now to discover my BES...2022-09-2034 min
Pitching Powerhouse10 Important 2023 PR Trends All Comms Pros Need to Start PrioritizingAre You Ready for 2023 to Shake Up PR? 💪
It might not feel like it, but 2023 is right around the corner. I mean, you’re already sending out long-lead pitches for next year!
And with a new year comes new PR trends… 👀
You need to get ahead of the game NOW and start crafting your 2023 PR strategy to align with these trends.
Whether that’s enhancing your clients’ launch strategies with virtual reality events (seriously!) or pitching exclusives instead of embargos, it’s up to YOU to put in the work to prepare for what...2022-09-1336 min
Pitching PowerhouseHero Product vs. Slow Mover: How to Promote Your Clients' Offers All Year LongHow Are You Promoting Your Clients’ Products Between Launches? 👀
PR is full of ebbs and flows: product launches, seasons, holidays, and trends are constantly cycling through and changing up our workloads.
But whether you’re in a busy period or a slower one, it’s up to YOU to keep your clients in the news and get the media buzzing about them all year long!
One way to do it? Focus on their hero products and slow movers 🤩
Bestsellers are certainly newsworthy, and PR pros can turn an under-the-radar product into a brand’s be...2022-09-0627 min
Pitching PowerhousePitching For Multiple Agency Clients: How To Do It Ethically and SuccessfullyDo You Know How to Pitch for Multiple Clients in the Same Niche? 😱
It always feels amazing to take on more clients and keep growing your agency.
But things can get pretty tricky when you work with clients in the same niche or that have similar products and audiences 😬
This is a really tough situation to navigate, and even more so when your clients are full-out competitors! 😭
You need to balance this like a true PR pro — and that means handling the situation professionally by protecting your agency while still delivering the BEST se...2022-08-3031 min
Pitching PowerhouseWhat is the Best Timing for Your Public Relations Pitch? Short Leads vs. Long LeadsWait…What Are Short-Lead and Long-Lead Pitches Again? 🤔
There are tons of timelines you need to keep track of in PR, from monitoring your clients’ product launches and sending out samples to onboarding new clients and managing your agency’s financials 🤯
But the most important timelines you’ll navigate as a PR pro all have to do with media pitching!
The two main types of pitches are long-lead and short-lead…and figuring out how to take advantage of BOTH can be really overwhelming! 😭
Navigating overlapping short- and long-lead timelines is tough (especially when you...2022-08-2327 min
Pitching PowerhouseHow to Make a PR Agency or Client Introduction to the MediaDo You Know How to Introduce Yourself and Your Clients to the Media? 👋
There’s a lot of movement happening in the media right now, whether that’s journalists shifting roles at their publications or editors bouncing around to new outlets.
And with so many changes, navigating media relationships is trickier than ever.
There’s just SO much to keep track of! 🤯
As publications in your niche switch up their teams, you may need to introduce or reintroduce yourself and your clients to new media contacts.
Making a good impression i...2022-08-0919 min
Pitching Powerhouse8 Public Relations Characteristics all Comms Pros Need to Be SuccessfulDo You Know the Skills You Need to Be a Great PR Pro? 🤔
Every PR pro is different and talented in their own ways (PR would be seriously boring if we weren’t!), but there are some major traits we ALL need to be successful.
It’s not about changing your personality or going against your instincts — it’s about developing your skills in some key areas so you can better serve your clients 🙌
Whether you’re considering making the leap into PR or want to start your agency owner journey, you’ve got to work on rea...2022-08-0231 min
Pitching PowerhouseHow The Importance Of Media Relations Has Shifted Due to the PandemicHow Have Your PR Strategies Changed Throughout the Pandemic? 🧐
We’re two and a half years into the pandemic and PR is more dynamic than EVER.
If you thought the media landscape was shifting before, it doesn’t even compare to how rapidly things are changing now! 🤯
But PR pros aren’t just Pitching Powerhouses…we’re ultra-adaptable strategy rockstars! 🌟
And now, it’s time to rework our press plans to account for the latest industry shifts and set ourselves up for success amidst all these changes.
One thing that’s as important a...2022-07-2635 min
Pitching PowerhouseHow to Pitch Products for Gift Guides and Boost Your Clients’ Holiday Marketing CampaignsDo You Have Your Pitching Strategies In Place For Holiday Gift Guides? 👀
Holiday gift guides are basically the holy grail of press placements.
They’re SO powerful and can create a MAJOR impact on a brand’s success beyond the holiday season.
But to score those crucial placements, you need to create a specific, targeted pitching strategy JUST for gift guides 🤓
Yes, they’re that important!
So, how do you craft a strong, detailed holiday press plan that will set your pitches up for gift guide success?
Listen now t...2022-07-1927 min
Pitching PowerhouseHow To Successfully Set Year End Goals For Your PR Clients During Q3 and Q4Are You Ready To Start Pitching For The Holiday Season? 😲
Yes, we’re already talking about the holidays!
It may be summer, but the time to prep your Q3 and Q4 pitches is NOW.
The holiday season is SO important for PR and you need to get a solid press plan in place for these crucial months.
But before you create a press plan, you have to set clear goals for your clients. Without those, you won’t be able to build a targeted strategy to achieve your client’s desired results!2022-07-1225 min
Pitching Powerhouse7 Ways to Build Your PR Pricing Confidence (So You Can Get Paid More!)Making More Money Without Working More Sounds Pretty Good, Right? 😍
It might seem totally impossible to do, especially if you follow hourly or deliverable pricing, but it’s more achievable than you think.
I would know — I’ve done it!
Adding hours, scope, or deliverables to your current workload is NOT the best way to increase your revenue (and neither is completely changing your strategy to go after bigger clients!).
Whether you know that your quality of work does not equal what you’re paid or just have a feeling you’re not chargi...2022-07-0532 min
Pitching PowerhouseHow To Get Into PR (& Why Right Now Is The Best Opportunity For You)Thinking About Starting a PR Agency? NOW is the time! 🤩
When people talk about making big career moves, they always mention waiting for the “right time.”
But what if the right time is now?!
There are MASSIVE opportunities in PR right now - with the Great Resignation fully underway, millions of people are starting businesses of their own and they need PR services to get their feet off the ground.
That’s where you come in!
But how do you get into PR in the first place? And if you’ve be...2022-06-2816 min
Pitching PowerhouseHow To Manage PR Client Expectations and Set Yourself Up For SuccessEver Worked with a Client Who Had Super Unrealistic Expectations for PR? 😨
PR is really powerful…but it can be hard to define its value or know what to expect when you don’t work in it all the time.
Every client has a different background and comes into a partnership with different expectations of the results they’ll see while you work your PR magic.
But whether they’re expecting tons of media placements within a few weeks or a sudden increase in sales, you NEED to set their expectations right off the bat.2022-06-1425 min
Pitching PowerhouseHow to Get an Awesome Client Reference to Show Off Your ExpertiseDo You Have Your Client References Ready to Go? 👀
Being asked for client references isn’t uncommon, but the request can seriously come with a deer in headlights feeling.
You can feel super put on the spot when a prospective client requests references, especially if you don’t have any references on hand 😬
Should you reach out to past clients or current ones? What if you’re just getting started and don’t have any references yet? Do testimonials and case studies count as references?
There’s so much to think about!
So...2022-06-0726 min
Pitching PowerhouseHow to Handle a Service Termination or Pause Request from a ClientDo You Know How to Handle Sudden Pause Requests from Your Clients? 😱
Getting an immediate pause request (or worse, a service termination!) from a client can send you into a tailspin.
From ongoing projects and pending payments to contract clauses and outside client circumstances, there’s A LOT you have to consider before starting the pause!
Even the most experienced PR pros can feel at a loss when this happens. It’s super difficult to balance your agency boundaries with maintaining a strong partnership with the client.
No burning bridges here! 🙅♀️
So, how do...2022-05-3121 min
Pitching PowerhouseHow To Use An Editorial Calendar Effectively As A PR ProfessionalStruggling To Land High-Quality, Timely Features For Your Clients? 😭
Editorial calendars are SUPER powerful tools that you need to use when writing pitches.
They have SO much information — from industry trends to the exact angles the media is interested in at every point in the year 🤓
But so many PR pros don’t use them properly… or worse, completely overlook them!
Getting started with editorial calendars can be overwhelming, but it’s MORE than worth it. They’re the key to scoring perfectly-timed, top-tier press placements for your clients! 🔑
So, how can you get...2022-05-0318 min
Pitching PowerhouseHow To Write A Good Pitch That Will Wow Journalists and EditorsFeeling Stuck In A Rut With Your Pitches? 😭
As a PR pro, you know that compelling, killer pitches are the key to finding success and delivering amazing results to your clients.
So, it can be really discouraging when your pitches get rejected, especially if you’ve found yourself in a never-ending cycle of pitching and following up without getting a single “yes.”
EVERY PR pro goes through this at some point in their journey.
Pitch writing is a skill…and it doesn’t always come easy.
Thankfully, there are some simple s...2022-04-2626 min
Pitching Powerhouse14 Dos and Don'ts of Building Professional Respect with the MediaFeel Like You’re Getting Nowhere With Journalists and Editors? 😭
Editors and journalists receive dozens of email pitches every day, so it can be tough to get on their radar and start building a relationship with them.
And trust me, you NEED those relationships!!
Every PR pro knows that your media network is a super powerful tool for finding success and landing great press for your clients.
But how do you actually establish yourself as worthwhile to talk to, trustworthy, and helpful to editors? 🤔
Listen now to discover my 14 dos and...2022-04-1933 min
Pitching Powerhouse6 PR Strategies To Keep Your Pitches Fresh (Even When There’s No News)Are You Stuck In a Rut with Your Pitches? 😱
Part of the magic of PR is seeing a product or campaign go from just a small idea to a huge launch. It’s one of the most fun parts of the business!
But after the big launches, it’s up to YOU to keep the brand interesting and keep the media buzzing about it.
You know you have to keep your pitches fresh and exciting, but how do you do that when there’s no news?
Listen now to discover my 6 KEY strat...2022-04-1229 min
Pitching PowerhouseFrom Unfulfilling Jobs to Public Relations Perfect Harmony — PR Pro Spotlight ft. Angela MastrogiacomoHave you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Angela Mastrogiacomo Tyler, Founder of Muddy Paw PR! After spending years in a cycle of tem...2022-04-0549 min
Pitching PowerhouseHow PR and Marketing Teams Can Work Together SuccessfullyNot Quite on the Same Page as Your Client’s Marketing Team? 😱
Doing PR for a larger company can get tricky when someone else (or an entire team!) is in charge of marketing.
Maybe you both have different expectations for the partnership, or aren’t sure who is responsible for which parts of your next project. There could be communication issues, or a steep learning curve on how everyone best collaborates.
Whatever it is, you need to get aligned FAST.
But how do you get on the same page and STAY on the...2022-03-2924 min
Pitching PowerhouseWhich PR Services Should Be Included in Your Retainer?Are You Including the Right PR Services in Your Retainer? 🤔
It can be seriously difficult to decide which PR services to include in your retainer and which should be a separate fee. There are SO MANY options to consider! 🤯
Plus, sometimes your clients will require more services than just PR. And don’t forget to take into consideration what YOU actually want to offer.
So… HOW do you decide what to include in your PR retainer? 🤓
Listen now to discover my BEST tips for choosing which PR services to include in your retainer...2022-03-2242 min
Pitching Powerhouse12 Steps You Need to Take to Build a Successful PR AgencyReady To Build A Successful PR Agency? 🤩
There are so many incredible reasons to get into PR—AND to start your very own agency.
From the flexibility to work when you want (with clients you love) to doing something that lights you up every single day, PR is worth diving into.
But starting a PR agency…where should you even start?
Listen now to discover the 12 essential steps you need to take (in order!) to start a successful PR agency.
Make sure to download your FREE PR Agency Action Plan to...2022-03-1526 min
Pitching PowerhouseHow This PR Pro Overcame a Scarcity Mindset and Blossomed Into Confidence — PR Pro Spotlight ft. Amanda HoldsworthHave you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Amanda Holdsworth, Founder of Holdsworth Communications! Amanda has an incredible 22 years of experience in PR, an...2022-03-0141 min
Pitching PowerhouseHow to Set Client Boundaries So You Don't Get Taken Advantage OfStop Getting Taken Advantage of By Clients! ❌What should you do when a client is always sending you last-minute asks? I mean, all of us have worked with a disorganized client at one point or another. 🙄But trying to figure out what to do in these situations can cause you a serious headache!There’s a delicate line between setting boundaries, keeping clients happy, and of course, protecting your time and business!So how do you set boundaries with your clients? 🤔Listen now to discover my best tips for se...2022-02-2229 min
Pitching PowerhouseThe Magic of SOPR: How to Combine Social Media & PR to Get Your Clients the Best ResultsToday, we’re sitting down with the amazing Carey Balogh and Lauren Genest, the Founder and Vice Groupie of Brand Groupies! These two incredible women pioneered their own PR method that is seriously transforming their industry.
To learn more about Lauren & Carey, check out their website: https://brandgroupies.com/
Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/brand-groupies-podcast-interview
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Becom...2022-02-1546 min
Pitching Powerhouse4 Questions to Ask a Client Before You Start Working With ThemWhat Should You Ask Potential Clients? 🧐
Wondering what questions you should ask a prospective client before you start working with them?
Asking the right questions makes a huge difference in how successful you’re able to be (and how HAPPY you’ll be while working with a client, too).
But most of us aren’t quite sure what questions are important to ask.
Listen now to discover four questions you should ask every client before you start working with them (and my BEST tips for vetting your clients beyond those questions).
Mak...2022-02-0830 min
Pitchin' and Sippin' with Lexie SmithIntegrating Affiliate Marketing into Your PR Strategy with PR Pro Jen Berson of Jeneration PRLearn all about integrating affiliate marketing into your PR strategy with today’s guest Jen Berson. Jen Berson is a former civil litigator turned strategic communications advisor and Founder of Jeneration PR and the Profitable PR Pros Community. Tune in to learn what affiliate marketing is, the role it will play for marketers in 2022, what types of companies should set up an affiliate program, different affiliate marketing platforms, how it relates to the world of PR, and much more. Here’s what you’ll learn:How Jen got her start in PR and eventual...2022-02-0340 min
Pitching PowerhouseHow to Explain the Value of PR to Your ClientsHow Do You Explain The Value Of PR? 🧐
There are so many incredible benefits of PR for businesses...but unfortunately, a LOT of potential clients don’t really understand how PR can impact their growth and why the work you do is so important.
It’s YOUR job as a PR pro to educate your clients about the value of PR.
And honestly? It’s easier said than done.
Luckily, there are some key strategies that will help you steer your clients in the right direction and set yourself up for success...2022-02-0128 min
Pitching PowerhouseWhy She Left a Successful Corporate Career to Start Her Own PR Agency — PR Pro Spotlight ft. Anika JacksonHave you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Anika Jackson, Founder of Anika PR! She’s a mother, community volunteer, philanthropist, and brand st...2022-01-2542 min
Pitching PowerhouseHow to Avoid Burnout When You're a Busy PR ProfessionalWant To Know How To Prevent Burnout As A PR Pro? 👀
Burnout can be a huge problem for any entrepreneur.
But as a busy PR pro working for yourself, handling clients, pitching, and working to grow your agency, there’s SO much on your plate...which can seriously be a recipe for burnout.
Especially with the busyness of the holiday season approaching, it’s important to prioritize your mental health.
Taking a step back and learning how to prevent burnout will set you up for a happy, healthy, and successful new year!2022-01-1836 min
Pitching Powerhouse3 Steps to Create an Effective Press Plan for 2022Ready To Create The Perfect Press Plan? 🤓
Getting ready for the new year as a PR pro means setting goals, making a plan, and of course, creating a press plan.
A press plan lets you map out your PR strategy for the year with each of your clients!
There are lots of reasons to use a press plan, especially to help YOU stay organized and plan ahead.
Want to know how to create an effective press plan?
Listen now to discover the 3 key steps to creating a great press pla...2022-01-1128 min
Pitching Powerhouse6 Steps to a Successful Public Relations Career (Even if You Have No Experience)Want To Get Into PR (Even Without Prior Experience)? 👀
If you’re getting ready to choose your profession, or you’re considering switching things up, a public relations career is amazing for a number of reasons!
PR has changed my life for the better, and I know it can do the same for you — and guess what?
You can become a publicist today, even if you’re brand new and have no experience.
Listen now to discover my six-step process for building a successful career in PR, even if you have no contacts...2022-01-0427 min
Pitching PowerhouseHow to Develop Confidence in Your PR SkillsHow Do You Find Confidence In Your PR Skills? 🤔
In every area of your life, confidence really is crucial.
When we feel confident, we can handle anything thrown our way...and we’re able to really show the world that we’re capable and passionate about what we do.
As a PR pro, you deserve to feel confident in your skills and expertise.
But figuring out how to BUILD your confidence isn’t always so easy.
Listen now to discover my best tips for building confidence in essential PR skills so...2021-12-2130 min
Pitching PowerhouseA Story of Uncompromising Resilience: She Started Her PR Agency at 22 Years Old and Was Diagnosed with Stage IV Cancer — PR Pro Spotlight ft. Lindsey WalkerHave you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Lindsey Walker, Founder of Walker + Associates Media Group! At just 22 years old, Lindsey started her ve...2021-12-1436 min
Pitching PowerhouseHow to Support Your Clients’ Holiday Marketing Initiatives with PRHow Do You Get Holiday-Ready As A PR Pro? 😳
The holidays really are a magical time of year...personally AND professionally! Want to feel more festive than ever this holiday season? 😉
Getting ahead (and having the right strategies) on supporting your clients with their holiday marketing initiatives is KEY!
And the truth is: this process should start WAY before we start lighting candles, baking cookies, or shopping for gifts.
PR is hugely important during the holiday season, but there IS a right way to go about it.
So how do you...2021-12-0724 min
Pitching PowerhouseHow to Build Better Media Relationships as a PR ProHow Do You Build Better Media Relationships? 🤔
As PR pros, our relationships with the media (and especially journalists) are ESSENTIAL. 👯♀️
Genuine relationships take effort to build….but they’re so worth it!
If you want to be seen as an expert in your niche, have amazing relationships to leverage for your clients, and start seeing amazing results as a PR pro, media relationships are so important. 😉
But how do you actually go about building those key relationships? 🧐
Listen now to discover my best tips for building genuine relationships with journalists.
Wa...2021-11-3023 min
Amplify To 7 Figures PodcastEp #49 From Corporate Job Pain to Million dollar PR Coaching Biz with Jen BersonToday’s guest is a former civil litigator turned strategic communications advisor. She is the President & Founder of Jeneration PR, an award-winning PR agency, as well as the Profitable PR Pros community, which has helped thousands of women scale their businesses without sacrificing personal & family time.Please welcome today’s guest, Jen Berson!Top 3 Amplifiers:1. The value of public relations2. How to scale your businesses without sacrificing personal & family time.3. What to focus on when getting pressTo listen, find other episodes, access the show...2021-11-0232 min
Pitching PowerhouseWTF is Up With Paid Media Placements?WTF is Up With Paid Media Placements? 🤯
PR is all about earned media—that is, media placements that we earn through tailored, relevant, and strategic pitches. 🤓
But over the last few years, there has been a huge rise in “pay-to-play” opportunities. 😳
Clients see “PR agencies” guaranteeing placements in specific media outlets….
...which can lead to big problems! 😩
This is a HUGE red flag, but without being educated about what PR really means, clients won’t know to run the other way! 🙈
Knowing exactly what’s going on with paid media placements is t...2021-11-0236 min
Pitching PowerhouseShould You Guarantee PR Results to Your Clients?Should You Guarantee Results to Your PR Clients? 🧐
Have you ever worked with a client who 100% expected certain results to be delivered? Even worse, have you felt pressured to guarantee results in order to land those high-end dream clients?
Every PR pro, especially in the beginning, struggles with the question of whether or not to guarantee results.
Spoiler alert: I have STRONG opinions on this...and after running my agency successfully for over 16 years, I know a thing or two 😉
Listen now to discover my best advice for how to avoid issues...2021-10-2636 min
Pitching PowerhouseHow This Introverted Mom Scored a 6-Figure Retainer from a Cold Email Pitch — PR Pro Spotlight ft. Kelli BloomquistHave you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Kelli Bloomquist, Founder of Kelli Bloomquist Media! Kelli is a mother of seven kids who al...2021-10-1946 min
Pitching PowerhouseWhy You Need to Have Work-Life Integration (And How to Do It)Want Better Work-Life Integration? 🤗
A huge benefit of getting into PR is being able to live the type of lifestyle you’ve always wanted.
For me, that means having time to spend with my kids and husband doing the things I love! No matter your definition of balance, you deserve (and need) a healthy work-life integration that works for YOU 😍
Knowing HOW to actually start experiencing true work-life integration doesn’t always come naturally.
Luckily, it’s something that I’ve worked super hard on over the last 16+ years running my agency...so I’ve...2021-10-1236 min
Pitching PowerhouseThe #1 Way to Attract High-End ClientsHow Do You Start Attracting High-End Clients? 🧐
High-end clients who are willing to pay what you’re truly worth are the DREAM for PR pros everywhere.
But knowing how to attract those clients? Not so easy.
Actually, this is something that MANY people struggle with, from beginners to experienced PR pros. I get tons of questions from my students about attracting high-end clients and feeling confident.
So how do you build confidence and start attracting the clients you’ve always dreamed of working with? 🤩
Are you ready to build a client p...2021-10-0533 min
Pitching PowerhouseFrom Under-Compensated Vice President to Confident & Profitable PR Agency Owner — PR Pro Spotlight ft. Brandi SimsHave you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Brandi Sims, Founder of Brandinc PR! After realizing she was being unfairly compensated for her work...2021-09-2134 min
Pitching PowerhouseHow to Set Up & Price Your PR Retainer ServicesHow Should You Set Up (& Price) Your Retainer Services? 🤔
Beginners (and even experienced PR professionals) often don’t know how to set up and price their retainer services.
But retainer clients are the KEY to successfully growing and scaling your PR agency!
Your revenue and profitability build the foundation of a scalable business….and retainers make all of that SO much more consistent.
If you’re struggling with how to set up and price your retainer services (or you’re wondering if you should offer discounts for certain retainer scenarios)...you’re not alone. Eve...2021-09-1420 min
Pitching PowerhouseHow to Deal with an Unresponsive ClientWhat Should You Do If Your Client Is Unresponsive? 😳
As a PR pro, your main goal is to successfully generate incredible results for your clients by creating impeccable pitches and landing those sought-after media features.
But sometimes (and trust me—we’ve all been there!) clients are UTTERLY unresponsive. 🤦♀️
When you’ve pitched something with a time-sensitive deadline, you need your clients to respond quickly. An unresponsive client can really impact your ability to generate certain results...and even worse, they can damage your relationships with key media contacts.
So WHAT should you do when...2021-09-0721 min
Pitching Powerhouse4 Strategies to Charge More for Your PR ServicesAre you charging what you’re worth? 🤔
Whether you’re just getting started in PR or you’ve been working with clients, it’s all too easy to undervalue your services.
There’s so much fear around raising your prices and charging what you’re worth.
But as a PR Pro, you deserve to be compensated for the unique skills and value you bring to the table.
How do you actually start charging more for your PR services? Listen to the episode to find out! 🎧
Ready to take your PR agency to the next...2021-08-3118 min
Pitching PowerhouseFrom Government Worker to PR Agency Owner Traveling the World on a Yacht — PR Pro Spotlight ft. Erin CareyHave you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Erin Carey, Founder of Roam Generation PR! Erin has an incredibly...2021-08-2424 min
Pitching PowerhouseHow to Book Clients Who Are Struggling to Make a DecisionHave A Client Who’s Taking Forever To Make A Decision? 😳
It happens. Sometimes, a prospective client receives your proposal and all you hear is crickets 😳
This is a tough situation to be in, but it’s something every PR Pro experiences at some point.
In order to stay efficient and set yourself up for success, you need to know EXACTLY how to handle a prospective client who takes forever to respond.
Because honestly? These situations are tricky to navigate….and if you want to save yours...2021-08-1719 min
Pitching PowerhouseThe 2021 PR Trends You Need to Focus On NowPR is constantly evolving, and to do your job successfully, you need to know exactly what’s happening in the industry! Staying up-to-date on trends as a PR pro helps you generate amazing results while knowing what’s really going on.
As someone who’s run a successful agency for over 16 years now, I’ve seen SO many changes happen in the PR landscape! And since my goal is always to help other PR pros be successful…. I want to support you in staying on top of trends, especially now with so many changes happening.
It’s time f...2021-08-1318 min
Pitching PowerhouseHow Branding and PR (and Other Elements of Marketing) All Work TogetherPR is so powerful….but it also works in tandem with so many other avenues of marketing and branding! What are they, and how should you encourage clients to use them?
Ready to become a Pitching Powerhouse? Get started now by grabbing our best PR Insider Secrets for FREE >> https://www.jenerationacademy.com/pr-insider-secrets
Learn more about The Pitch Lab here: https://www.jenerationacademy.com/the-pitch-lab
Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/branding-and-PR
2021-08-1322 min
Pitching PowerhouseMeet Jen & Welcome to the Pitching Powerhouse PodcastJoin award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!2021-08-1011 min
The Lawyer's Escape PodJen Berson leaves litigation to start her own PR agencyJen Berson left civil litigation after she “saw the light”, decided to pursue more creative endeavors, and founded her own business. She is now the President & Founder of Jeneration PR and the creator of the Agency Accelerator, where she teaches entrepreneurs how to launch, grow & scale a profitable PR & marketing agency. Jen talks about listening to and following her inner voice to a career she finds incredibly fulfilling and which allows her to also prioritize being a present parent.
In this episode, we discuss:
Jen had a vague intention to get into entertainment law, and ended up in...2021-05-1842 min
Touching Base: PR EditionTOUCHING BASE: Jen BersonWelcome back to Touching Base: PR Edition! This episode features an interview with Jen Berson, founder of both Jeneration PR and Profitable PR Pros. Listen to this episode to hear Jen talk about her legal career, and how law school prepared her from PR, as well as what it looked like starting her successful agency and getting that off the ground.
Jen’s Links:
Website: wwww.jenerationpr.com
Coaching Website: www.profitableprorps.com
Facebook Group: https://www.facebook.com/groups/profitableprpros
Instagram: https://www.instagram.com/jenerationpr/
About...2021-05-0948 min
Happiness of PursuitBuilding a PR Community Through an Abundance Mindset with Jen BersonAs entrepreneurs, we can make a huge impact in our world. Jen Berson has done just that and found a way to help others in her profession by creating a membership for PR professionals that teaches them how to become pitching powerhouses! Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands, and Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and the Jeneration Insiders Facebook community. Prior to founding Jeneration PR in 2005, Jen was a civil litigation attorney in L...2021-04-2637 min
Live Your LightFrom Attorney to Founding a Leading PR Agency with Guest Expert Jen BersonThis Week on the Live Your Light Show: Today on the Live Your Light Show we have Jen Berson. Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Jen’s retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between. Jen is also the creator of the Agency Accelerator, where she teaches entrepreneurs how to launch, grow & scale a profitable PR & marketing Agency. She also recently launched the Pitch Lab, a monthly membership exp...2020-11-2535 min
Powerful Ladies® PodcastEpisode 83: The Power of PR & Making the Leap to find your Purpose with Jen BersonJen Berson is the founder and president of Jeneration PR - a leading LA based PR agency focusing on Baby, Beauty, Health & Wellness. After 15 years of growing and building one of the top PR agencies in the world, she recently launched Profitable PR Pros - an online community, coaching and courses to help others launch their own profitable PR agency. On this episode we discuss how she made the leap from law to PR, what it’s been like building her PR agency while becoming a mom & wife, and how she’s found her zone of genius allowing her to th...2020-09-231h 05
JUST SAY ITGinny Berson, Activist, Olivia Records & Racial JusticeJUST SAY IT – S01 E18 - Ginny Berson, Activist, Olivia Records & Racial JusticeJUST SAY IT podcast with host and author, Jen SluMac: Seeking Beloved Community through stories, conversations and questions. Learn more at her website.Interview Recorded: June 6, 2020Ginny Z Berson has been a social justice activist her whole life, and is thrilled to be alive at this time of social change. She is Director of Outreach for World Trust Educational Services; a co-founder of Neighbors for Rac...2020-09-1259 min
Unlimited WealthBecoming A Media Magnet Using Targeted PR Strategies, With Jen BersonJen Berson joins us to talk about how she runs her successful Jeneration PR business supporting billion-dollar brands and companies from her home office. Today you’ll learn why it’s important to be a nimble entrepreneur and be willing to go all-in on marketing when your competitors are timid and pulling back.2020-05-0536 min
Business with Impact#78 Using PR to Grow and Scale Your Online Business with Jen BersonHave you ever thought about using PR to help or grow your online business? Today on the Business With Impact podcast, I’m so excited to be joined by Jen Berson from Jeneration PR. This is one that you're going to want to have a pen and paper out and ready to go because in the first six minutes, Jen's going to give you at least four tips on how you can leverage PR in your business (and how to do it without spending tons of time or money in the process)!2020-03-0921 min
The Mind Your Business PodcastEpisode 328: INSTANT Authority (Just Add Water) with Jen BersonThe landscape of online business is constantly changing, which is why the conversation I’m bringing you today is so important. Jen Berson is member of our Inner Circle Mastermind and she has been running a successful public relations agency for over 15 years now, working with some of the largest brands in the world. If Jen can help them, what she shares can help you create mega-authority and presence in your online business too! If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest take...2020-02-031h 01
The Mind Your Business PodcastINSTANT Authority (Just Add Water) with Jen BersonThe landscape of online business is constantly changing, which is why the conversation I’m bringing you today is so important. Jen Berson is member of our Inner Circle Mastermind and she has been running a successful public relations agency for over 15 years now, working with some of the largest brands in the world. If Jen can help them, what she shares can help you create mega-authority and presence in your online business too! If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest take...2020-02-031h 01
The Former Lawyer PodcastHow Jen Berson Created a Different Definition of Success After the Legal LifeIn Episode 009 of The Former Lawyer Podcast, Sarah talks with Jen Berson. Jen is a former lawyer who owns and run her own PR Agency, Jeneration PR, and teaches others how to start and grow their own successful agency. In this conversation, Jen shares: How she originally got on the path to law school because she was looking for a reason to stay in the city where she went to college for the summer; Why observing women more senior to her in her law firm made her realize that working at a firm was not for...2019-10-0758 min
The Direct Seller's PodcastWhy Jen Berson Turned Away From Her Powerful Job as an LA Litigator to Start a BusinessSend us a textSometimes life can take unexpected turns, especially when it comes to our careers. Today’s guest, Jen Berson, was a practicing litigation lawyer for 4 years before she realized it simply wasn’t her calling. In this episode, she shares how she knew she needed to make a change and how she went about creating a life that aligned with her own definition of success. Jen is now the CEO of Jeneration PR and Agency Accelerator. She uses these platforms to elevate and add value to other companies by helping them expand as p...2019-06-1129 min
The Startup Smarter Podcast with Joe C. JohnsonThe "DIY Way" To Rapidly Grow Your Brand with PR with Jen Berson - Ep. 012On the show today we had Jen Berson from Jeneration PR talks to us about the power of PR and how we can harness that power for ourselves. Contrary to what most people think, PR (Public Relations) is one of the most cost-effective methods of raising brand awareness for your business and, in essence, increase sales.
When it comes to rapidly gaining exposure and communicating the credibility of your brand to the world, PR is simply, hands down, the best channel.2019-06-0458 min
Screw the Hustle Summit April 2019Jen Berson - Jeneration PRFormer lawyer turned Publicity maven, Jen Berson, discusses key strategies to becoming a PR darling that will have media thinking of you before all other contacts and why making PR a priority is crucial to scaling your business.2019-04-2350 min
Your Dream BusinessHow You Can Build An Incredible Client Base With Jen BersonKey Takeaways Covered In The PodcastOne of the best ways to find new clients is to decide what kind of work you want to be known for. Once you have started to work for a couple of clients in this area, you will start to become known for ‘your thing’. Whilst taking everything that comes your way seems right to begin with, it can lead you down a path where you dislike the business you’re in. If you are all things to all people, you can not get in a state of flow. Findin...2019-03-2452 min