Shows
30min de NeuroMarketingComo os consumidores tomam decisões“Como os consumidores tomam decisões” é o tema deste Podcast abordado por Jen Clinehens conduzido por Cibele Marques de Souza e João Pentagna, idealizadores da Neuromarket (resenha em portugues a partir do 17° minuto).Jen é a autora do livro “Choice Hacking”, nomeado um dos "Melhores Livros de Psicologia Comportamental deTodos os Tempos" e "Melhores Novos Livros de PsicologiaComportamental para Ler em 2022" pela Book Authority. Tópicos abordados neste Podcast:- Por que a psicologia de marketing e a ciência comportamental são tão adequadaspara marketing e negócios?- No que a maioria d...
2025-11-1034 min
Choice Hacking: The Marketing Psychology PodcastHow Apple, Amazon, and Patagonia Used the Halo Effect to Build Billion Dollar BrandsThe Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist. In the case of people, studies have shown that thinking someone is attractive can make you believe that they’re more honest, more intelligent, and more kind. Even just being taller than average can make people think you’re more skilled than you are. This is all very interes...
2025-10-0713 minChoice Hacking: The Marketing Psychology PodcastThe psychological power of Starbucks' Pumpkin Spice Latte | How to create cult products no matter your industry or sizeI have a confession to make – I'm a huge Starbucks fan.I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth. I grew up watching Friends and Frasier, and both shows made the idea of going to a "coffee shop" seem like an exotic outing that was only available to people who lived in the Big City.I did not live in the big city. I was a military kid, raised mostly in rural North Dakota, Texas, and Virginia. When I did fin...
2025-09-3012 minChoice Hacking: The Marketing Psychology PodcastWhy Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology | How to create attention-getting products with built-in audiencesPicture this: A flat grey truck with no top of the line speaker system. No big navigation screen or fancy leather interior. Not even automatic windows.Just a plain, stripped-down, bare bones truck. And people are lining up to buy it.The company is called Slate, and it’s an innovative, low cost customizable vehicle - kind of a LEGO kit on wheels - that starts at about $25,000. Join me today as I explore why selling something unfinished can be more powerful than selling something perfect - and how S...
2025-09-2313 minChoice Hacking: The Marketing Psychology PodcastHow Apple's iPhone Used Psychology to Conquer the Smartphone Market | How to create and launch a status brandThe iPhone changed everything.It's one of the most desirable and innovative products in the world.And only creative, brilliant geniuses – like you – own an iPhone.At least, that’s what Apple wants you to think…But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price?The answer isn't found in processing power or camera specs. It's in psychology.Join me today as we unpack th...
2025-09-1611 minChoice Hacking: The Marketing Psychology PodcastThe Choice Overload Effect: When too many options is a bad thing | How to attract more buyers by streamlining your offersHave you ever experienced analysis paralysis? This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING. It's really no wonder that the average person can feel overwhelmed by information, options, and choice. Every year in the United States, for example, 30,000 new products are released into the market. The average American grocery store, so not a superstore like a Walmart, just a norm...
2025-09-0912 minChoice Hacking: The Marketing Psychology PodcastHow one simple psychology principle transformed this product from low class to luxury (and a $41B market) | How to create meaningful products and marketing messagesThere's a type of fabric that looks like leather, feels like leather, but isn’t leather (or made from any animal materials). For decades, it was called "Pleather" – a combination of the words "plastic" and "leather" – and it was considered cheap, tacky, and artificial.But today, that same material is a $41 billion market.What changed? The name. Now we call Pleather "Vegan Leather."And that simple reframing transformed not just how people perceive the material, but how they feel when they’re wearing it.Join host Je...
2025-09-0214 minChoice Hacking: The Marketing Psychology PodcastHow Coca-Cola used psychology to become the world's most memorable brand | How to win the battle for your buyer’s mindCoca-Cola, is unquestionably, the most memorable brand on earth. Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth. And that’s not a mistake. It’s the result of over a hundred years of careful and deliberate brand management, marketing, advertising, and influencing of culture. All in the service of lodging its logo, brand, and product firmly in peoples’ minds. But how did Coke do it, why did it work, and what can we learn from their strategy?Joi...
2025-03-1116 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The psychology of Starbucks RewardsPeople love Starbucks. But its loyalty app - Starbucks Rewards - is no slouch either. Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue.But how did Starbucks Rewards become the king of loyalty programs? Unsurprisingly there’s some marketing psychology and behavioral science behind why the app - and Starbucks - are so addictive…⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn...
2025-02-2512 minChoice Hacking: The Marketing Psychology PodcastThe Pratfall Effect: What happens when brands make big, public mistakes (2025)When Barrack Obama was running for President, a journalist asked a bit of a “gotcha” question. He asked candidate Obama whether he’d ever smoked m*rijuana. And instead of trying to hide a mistake that might’ve cost him the race, he admitted to it. Obama said, “When I was a kid, I inhaled. That was the point.” Because Obama was already seen as a likeable, smart and competent guy something called the Pratfall Effect kicked in, and made him even more likeable, because now he didn’t seem “too perfect.”...
2025-02-1810 minChoice Hacking: The Marketing Psychology PodcastHow Psychology Built Febreze Into a $1B Brand⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekl...
2025-02-1110 minChoice Hacking: The Marketing Psychology PodcastThe Psychological Power of "Ugly" DesignIn 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online.But instead of relying on assumptions and second-hand information, they decided to meet 40+ American and British conspiracy theorists face-to-face.The Jigsaw executives were shocked by what they learned.Especially when they saw where the conspiracy theorists got their information.The websites that they trusted were a lot of things... but above all, they were poorly designed.❌ In a word, they were ugly.✅ But they were also clearly persuasive.So...
2025-02-0410 minChoice Hacking: The Marketing Psychology PodcastWelcome to Season 7A quick message from the host of Choice Hacking, Jen Clinehens.
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2025-01-1600 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Mini (and BMW) used psychology to become a cult classicIt's one of most interesting and unique cars around - the Mini. Built to help postwar England deal with rising fuel costs, Mini is a rare example of a product that started out practical only to become cool. How?Well it's down to some clever applications of marketing psychology and behavioral science - used consciously, or not. Join me today as I unpack Mini's rise as one of history's most innovative and influential car brands in history - and the lessons it can teach us about launching and growing a cult...
2025-01-0711 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The UNTOLD story of why Kmart failedIt’s one of the biggest FAILS in business history - Kmart. You may think you know the story - But contrary to popular belief, Kmart’s problems were way bigger than Walmart or even Amazon. And actually, lots of them weren’t even Kmart’s fault. I’m Jennifer Clinehens and you’re listening to Choice Hacking - a podcast about applying behavioral science and psychology to business, marketing, experience design, and more. Join me on this episode of the Choice Hacking podcast, as we unpack the psychology behind one of t...
2024-12-3112 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Psychology Behind Aldi's Massive GrowthAldi is a discount grocer with a cult following. And it’s now the fastest growing grocery store in the US.They have more than 2,200 locations and they’re growing by 100 stores a year, nudging ever closer to rivals like Walmart, Costco, and Kroger.Unsurprisingly, a lot of that success is down to how Aldi applies psychology and behavioral science throughout its customer experience. They’re masters at balancing low price with a deep understanding of their customers’ mindsets, needs, and mental models to create a store that makes everything feel like goo...
2024-12-2410 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Duolingo Used Psychology to Make Learning AddictiveDuolingo is one of the world’s most successful learning-based businesses. In 2023, it made nearly half a billion dollars in revenue (a 46% increase from the year prior) and had 16.3M daily active users. Maybe its success isn’t surprising — there are lots of reasons to want to learn a new language: Maybe you’re planning a trip abroad, you’d like to improve your job prospects, or you were inspired by a popular movie or show.But here’s Duolingo’s big challenge: It’s easy to be excited about starting a learning journey...
2024-12-1714 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Peak-End Rule: A Golden Rule for Amazing Customer ExperiencesThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-12-0311 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: Part Two - How Disney used psychology to become the happiest place on EarthThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-11-2610 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: Part One - How Disney used psychology to become the happiest place on EarthThank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Want to grow your business with the power of psychology, behavioral science, and predictive AI?When you’re ready, Choi...
2024-11-1913 minChoice Hacking: The Marketing Psychology PodcastHow Psychology Saved Domino's PizzaThank you so much for listening to the Choice Hacking podcast. ✅ Join my free newsletter to become a marketing psychology master in
2024-10-2911 minChoice Hacking: The Marketing Psychology PodcastHow Red Bull Uses Psychology to Sell 15k Energy Drinks a DayThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-10-0109 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Psychology Behind the Failure of JC PennyThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-09-2412 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Target used psychology to perfect its experienceThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-09-1012 minChoice Hacking: The Marketing Psychology PodcastThe Psychology Behind SPOTIFY'S SuccessThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-08-2710 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Billion Dollar Marketing Genius Behind Grey GooseThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-08-2010 minChoice Hacking: The Marketing Psychology PodcastThe Psychology Behind Quibi's $2B FailThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-08-1311 minChoice Hacking: The Marketing Psychology PodcastHow psychology saved Chivas Regal scotchThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-08-0611 minChoice Hacking: The Marketing Psychology PodcastHow Mini (and BMW) used psychology to become a cult classicThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-07-2311 minChoice Hacking: The Marketing Psychology PodcastThe psychology behind Blockbuster's $3B failureThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-07-1612 minChoice Hacking: The Marketing Psychology PodcastWhy Hermes, Porsche, Ferrari, and Rolex hold their products hostageThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-04-1617 min
The Agents of Change Digital Marketing PodcastChoice Hacking: Drive Sales Through Simplicity with Jen ClinehensAre you drowning in the sea of marketing complexities? Dive into this episode where Jen Clinehens, a wizard in the realm of Choice Hacking, reveals the blueprint to decluttering the customer journey. Discover the art of simplification to elevate your marketing and customer experience. Jen, with her vast experience helping giants like AT&T and Adidas, unravels the essence of buyer psychology, the magic of productizing services, and the power of the Winston Star framework. Tune in and transform your approach to creating captivating and effective customer experiences. https://www.theagentsofchange.com/530 Register for our free-to-attend Digital Marketing Summit: https...
2024-04-1034 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Psychological Failure of New CokeThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-04-0412 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee ChainThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-03-2811 minChoice Hacking: The Marketing Psychology PodcastThe UNTOLD story of why Kmart failedThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-03-2112 minChoice Hacking: The Marketing Psychology PodcastHow a tiny perfume company used psychology to take over the worldThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-03-1312 min
Everybody hates your brandSeason 4 Episode 3 - Why targeting Gen-Z is really lazy marketingIn this first episode of 2024, we discuss why targeting Gen-Z is really Lazy marketing and why marketers should stop doing it.External resources:Shane Gillis Stand-up clip - CLICK HEREIPSOS data - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE
2024-01-0812 minEverybody hates your brandSeason 4 Episode 2 - Celebrating our 50th episode by talking CX, Behavioural Science and more with Jen ClinehensWe made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or so episodes returns to talk CX, AI and Behavioural Science. We also cover building a business, Jen's entry in Marketing Room 101 and a discussion on Mark Ritson's view on US marketers. Which gets a little spicy.External resources:Choice Hacking - CLICK HEREJen's books and courses - CLICK HEREChoice Hacking podcast - CLICK HEREChoice Hacking Instagram - CLICK H...
2023-11-2849 min
Behaviour Change Marketing BootcampE60: How to use social proof with expert Jen Clinehens - Choice HackingThis week we are joined by Jen Clinehens from Choice Hacking to chat all things social proof!
She is an expert in applying behavioural science to marketing and you can check out Jen's work over at Choice Hacking,
We chat canned laughter, the need to be part of a social group, how Apple took it a new level, why disaster preparedness never happens, The Bear and much more.
Listen to understand how we use social proof to signal our social norms.
Why it's important to think beyond messaging to product details...
2023-11-1632 minEverybody hates your brandSeason 4 Episode 1 - Talking data, insight and marketing tech with special guest Susan RoseSeason 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched the highly acclaimed Tesco Clubcard loyalty programme.Since then she has founded multiple businesses including retail analytics specialist 5one, Zinc, Keystone consulting and most recently Science of Shopping.In short, she’s smart and experienced and definitely worth 40 minutes of your time to listeExternal re...
2023-10-3142 min
Women with Cool JobsBehavioral Marketer Uses Behavioral Science, AI, & Psychology to Understand Customer Decisions and Opinions, with Jen Clinehens of Choice HackingHow do people make decisions? Is it based on facts, logic, emotions, or other factors? Jen Clinehens, a behavioral marketer, helps organizations large and small better understand the psychology and science behind customer decisions and opinions. Jen has worked with brands like AT&T, McDonald's, Adidas, and Starbucks and is the Founder and Managing Director of Choice Hacking, a customer experience (CX) agency.Whether it's understanding why a customer is buying one brand's product over their own or why the customer is putting less product in their cart than before, Jen h...
2023-09-061h 11
The Decision-Making Studio PodcastEp. 196: Jen Clinehens - On Choice Hacking Today, we spend some time in the world of marketing talking about how people make choices – and how behavioural science and AI can help us make better choices. My guest is Jen Clinehens. Jen is all about making business more human and is the founder of Choice Hacking, a consultancy that approaches customer experiences with a combination of behavioural science and psychology as well as cutting-edge AI tools. Jen has a very interesting background and worldview – she spent time as a musician and in the creative industries before working in business and later founding Choice Hack...
2023-05-311h 11Everybody hates your brandSeason 3 Episode 11 - Shining the harsh light of the scientific method on the world of advertising and marketing agencies with Special Guest Mark RazzellWe have our first returning guest to the show.Mark Razzell was our first-ever guest in Episode 11 back in October 2020 when he was Director of Data and Insight at Clemenger BBDO in Melbourne, Australia.And we’ve got him back because he has just launched a new venture called Critical Truth which is designed to shine the harsh light of the scientific method on the world of advertising and marketing agencies.External resources:Critical Truth Website - CLICK HEREMeet the 85% - CLICK HEREThe Invisible Gorilla experiment - CLICK HEREAudio-Visual assets:I...
2023-05-3140 min
Real Money, Real ExpertsTechnology, Authenticity, and Behavioral Finance with Daniel CrosbyThis week on "Real Money, Real Experts", Rachael and Mary sit down with psychologist and behavioral finance expert, Daniel Crosby. This conversation was a fun one, covering everything from epic failures to Chat GPT to the power of authenticity - which starts with doing the hard internal work on ourselves.Daniel reminds us that technology is our friend, shares some great book and podcast recommendations, and offers words of wisdom from his father that we can all benefit from remembering.Show Notes:1:25 Daniel's journey into this field3:45 How...
2023-05-0929 minEverybody hates your brandSeason 3 Episode 10 - Talking starting, growing and selling marketing agencies with Special Guest Craig WheelerIn this episode, I talk to the Managing Director and Co-Founder of the marketing agency WDMP Craig Wheeler. We talk about how he started his agency, how they figured out the strategic direction over the years, the pitfalls of the pitch process and more. Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Letters to Burn by Rockin' for Decades. CLICK HERE
2023-04-2537 minEverybody hates your brandSeason 3 Episode 9 - Talking data, experimental design, and analytics with Special Guest Mallika KelkarIn this episode, we talk to Mallika Kelkar, CRM and CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and data scientists and the value, or otherwise of a dashboard.Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Blue Texas by Rockin' for Decades. CLICK HERE
2023-04-1138 min
Behaviour Change Marketing BootcampE41 How Netflix uses behavioural science (and you can too) with Jen ClinehensOur guest this week is Jennifer Clinehens, founder of behavioural science based customer experience consultancy Choice Hacking. Choice Hacking is a consultancy, book, podcast and TikTok sensation with millions of views.
In this episode Jennifer explains how to use behavioural science to improve our customer/patient's experience. Jennifer shares how customer journey mapping can be used to think beyond the nudge and elevate conversations around behavioural science in organisations. She also discusses how behavioural science can be used to strategically navigate the psychological biases that exist in customer journeys.
Jen uses Netflix to demonstrate what s...
2023-03-0929 minEverybody hates your brandSeason 3 Episode 8 - Talking CX, CRM and customer expectations with Special Guest Lucy HalleyWe're back in the world of interviews with a bang. Customer Experience (CX) has been a big focus for clients and agencies alike over the last few years. Luckily, we have an expert in the shape of Lucy Halley - the Executive Head of Strategy at agency Havas CX Helia - to guide us through it in this episode.We cover what CX is, the role customer's expectations play in the perception of CX, the blockers to great CX and Lucy's marketing pet hate that she wants to be put into the EHYB Room 101.Audio-Visual...
2023-03-0926 min
Behaviour Change Marketing BootcampBest behavioural science podcastsIn today’s podcast we dive into our top four favourite behavioural science podcasts.
The recommendations are divided into two sections: Behavioural Science and Applying Behavioural Science to Marketing. Discover how to set your content and marketing to new heights, while also learning key insights from the world's top behavioural scientists. Get ready for your AHA moments today!
Core behavioural science 🧠
- Behavioral Grooves hosts Kurt Nelson, Ph.D., and Tim Houlihan
-The Behavioral Design Podcast hosted by Aline Holzwarth and Samuel Salzer
Behavioural science applied to marketing & com...
2023-02-2412 minEverybody hates your brandSeason 3 Episode 7 - Don't forget to destroyIn this episode, we talk about why marketers shouldn’t be afraid to cut their losses, the 'Rob Recommends' feature covers Mark Ritson's latest article and you get the chance to see my face on a webinar. Perish the thought. External links referenced:The Mark Ritson article. CLICK HEREThe Webmart webinar. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: On the trail by Tigerblood Jewel. CLICK HEREMusic: Pop's don't lie by Peter Crosby. CLICK HERE
2023-02-0711 minEverybody hates your brandSeason 3 Episode 6 - Marketing Room 101 Part 2In this episode, we make some new additions to the "Everybody hates your brand' Marketing Room 101 podcast. Marketing purgatory is starting to get full......If you want to get in touch to suggest your own proposed entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity!External links referenced:Rob's Twitter account for Room 101 ideas. CLICK HERERob's Linkedin profile for Room 101 ideas. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: On the trail by...
2022-12-3110 min
Decidedly I Decision Tips for Business OwnersEp.69 I 2022's Best Decision-Making IdeasJoin us for a special episode that will give you TANGIBLE and CONCISE DECISION-MAKING TIPS to help you enter 2023 with CLARITY! This episode combines advice from our skilled guests, pulled from 2022’s episodes. See the timestamps below to find links to each full episode. 01:08-3:45 – Ep.19 I Dr. Celeste Holbrook, Sex Therapist: https://api.spreaker.com/v2/episodes/48257562/download.mp3 03:50-05:47 - Ep.20 I Dr. Emily Oster, Professor of Economics at Brown University: https://api.spreaker.com/v2/episodes/48357122/download.mp3 05:51-07:18 - Ep.21 I The Truth Sisters I Lena Sisco & Elly Johnson, Body Lang...
2022-12-2836 minEverybody hates your brandSeason 3 Episode 5 - How golf brands convince golfers to buy the same gear year after yearIn this episode, we talk about the marketing tactics that golf brands use in order to convince golfers to spend huge amounts of money to buy essentially the same equipment year after year. We cover three core tactics including some interesting Behavioural Science that you could apply to your own marketing tactics.External resources:Mark Crossfield video - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Pop's Don't Lie by Peter Croswetr. CLICK HERE
2022-11-2817 minEverybody hates your brandSeason 3 Episode 4 - Talking Marketing as an entrepreneur with Special Guest Lucy KirbyIn this episode, we are joined by the wonderful Lucy Kirby. An entrepreneur with a background in marketing at both agencies and large clients, we discuss how the marketing lessons she has learned in those environments have translated into marketing with a small budget.Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE
2022-11-0723 minEverybody hates your brandSeason 3 Episode 3 - What Amazon Prime can teach us about loyaltyIn this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients. We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily. External resources:Ronnie Chieng clip - CLICK HEREMarketing Week article on Price Promotion - CLICK HEREArticle on Fictitious Pricing - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Pop's Don...
2022-10-2014 min
Decidedly I Decision Tips for Business OwnersEp.55 HIGHLIGHT I Jen Clinehens I Deciding to Hack Your ChoicesWant the full episode? Check out yesterday's episode, or download it directly using this link: https://api.spreaker.com/v2/episodes/51315118/download.mp3In the creation, marketing, placement, and sales of their products, businesses like Target, Coke, Amazon, and Tesla utilize behavioral fallacies to influence the decisions you make every single day.Jen Clinehens, behavioral science expert, joins the show to share how our life and business decisions may be manipulated by use of these behavioral fallacies.KEY TOPICS- Reactance- Pain of payment- Decisions made in a recession
2022-09-2210 min
Decidedly I Decision Tips for Business OwnersEp.55 I Jen Clinehens I Deciding to Hack Your Choices: Exploring Behavioral Fallacies in Life and BusinessIn the creation, marketing, placement, and sales of their products, businesses like Target, Coke, Amazon, and Tesla utilize behavioral fallacies to influence the decisions you make every single day.Jen Clinehens, behavioral science expert, joins the show to share how our life and business decisions may be manipulated by use of these behavioral fallacies.KEY TOPICS- Reactance- Pain of payment- Decisions made in a recession- Gruen effect- Endowment effect- Hyperbolic discounting- Confirmation biasDon't have time for the full episode?
2022-09-211h 25Everybody hates your brandSeason 3 Episode 2 - What AC/DC can teach us about building a brandToday’s podcast is a hard-rockin' one where I talk about what AC/DC can teach us about building a brand.You might not think Marketing Professor Byron Sharp and Hard Rock legends AC/DC have much in common. But it turns out they have a similar view as to how to build a brand - whether they know it or not…In this episode, we give valuable lessons on brand growth using AC/DC and their massive success as a great example of the lessons Byron Sharp detailed in his seminal book "How brands grow".
2022-09-2116 minEverybody hates your brandSeason 3 Episode 1 - Talking Marketing recruitment With Zoe Edwards, Principal Recruitment Consultant for The Industry clubSeason 3 of 'Everybody hates your brand' kicks off in style. We chat with Zoe Edwards - Principal Recruitment Consultant for The Industry Club. She specialises in Planning/Strategy, Senior Account management and Agency management hires in Creative agencies. Prior to that, she spent fifteen-plus years working in large creative agencies as a Business Director. She gets agencies basically.We talk about some fascinating and timely topics including:where the power lies within the current UK job marketwhether Great Resignation is real or media hypewhat marketing agencies are doing to retain talentthe future of...
2022-09-0731 min
Decidedly I Decision Tips for Business OwnersEp.38 HIGHLIGHT I Jen Clinehens I Deciding to Hack Your ChoicesThis episode is a highlight clip from this week’s full episode. To listen to the full episode, see yesterday’s episode or use this link: https://api.spreaker.com/v2/episodes/49927485/download.mp3Jen Clinehens, behavioral science expert, joins the show to share how our decisions may be manipulated by use of behavioral fallacies.This episode discusses the behavioral traps businesses may set, how to know if you’re in a trap, and how to avoid falling into the trap in the first place.How can you be more cognizant of beh...
2022-05-2613 min
Decidedly I Decision Tips for Business OwnersEp.38 I Jen Clinehens I Deciding to Hack Your Choices: Setting and Catching Behavioral Traps in BusinessesJen Clinehens, behavioral science expert, joins the show to share how our decisions may be manipulated by use of behavioral fallacies.This episode discusses the behavioral traps businesses may set, how to know if you’re in a trap, and how to avoid falling into the trap in the first place.How can you be more cognizant of behavioral fallacies in your daily life?Don't have time for the full episode? No worriesHere are the highlights of the episode in just 15-minutes: https://api.spreaker.com/v2/episodes/49942855/download.mp3CO...
2022-05-251h 11Everybody hates your brandSeason 2 Episode 5 - What is in your Marketing Room 101?In this episode, we create the EHYB Room 101. A place for all things awful, infuriating and tedious about marketing to be sent to for all eternity. Join us as we work through the first four entrants and ask you to provide us with your own.If you want to get in touch to suggest your own suggested entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity!The podcast also sees another new feature where I recommend marketing tools, content or people that I have found useful...
2022-03-2318 minEverybody hates your brandSeason 2 Episode 4 - Talking creativity and freelancing with Special Guest Paul TruemanIn this episode, we talk to Paul Trueman - Copywriter and communication consultant. We discuss two fascinating and topical areas - creativity and the life of a freelancer. If you've ever wanted to know how to write a great brief, the best way to feedback on creative or whether freelancing is for you, this podcast has you covered.Paul takes us through pitch horror stories, whether Tone of Voice guidelines are actually useful, and the skills he has (or hasn't) developed going from agency life to fully freelance.External links referenced:Paul's Twitter feed...
2022-03-0243 minEverybody hates your brandSeason 2 Episode 3 - Talking cookie-cutter agency solutions, implementing marketing technology and the impact of the pandemic with special guest Clint BrattonIn this episode, we talk to Clint Bratton, Managing Director, Australia for Track Customer Marketing, which is part of the DDB Group. We discuss the lack of differentiation in agency offerings and solutions, the difficulties of implementing marketing technology without a strategy, and what impact the pandemic has had on his leadership style, amongst many other things.There are fascinating insights into his view on the limitations of customer journey mapping, creating a personalised & human customer experience and supporting people through the pandemic with new policies.Audio-Visual assets:Imagery: Photo by Matthew Brodeur on...
2022-02-2238 minEverybody hates your brandSeason 2 Episode 2 - Talking digital advertising, privacy and identity with special guest Dan RichardsonIn this episode, we talk to Dan Richardson, Yahoo's Head of Data for Australia and New Zealand. He's also an educator and co-chair of the IAB Australia Data council. We discuss how to navigate the choppy, opaque waters of digital advertising, privacy and identity.We cover topics like where an advertiser's money goes, key areas of education marketer's need in order to understand this ecosystem, the role of agencies in helping their clients, and where the future of digital advertising lies. External links referenced:IAB Australia's ID Explainer & Handbook, designed to help buyers and s...
2022-02-0927 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 63 : Jennifer Clinehens on Growth Hacking Marketing Using Behavioural Science & Psychology, Creating a Customer Experience that Sings !How do we use Nobel prize-winning science to predict the choices your customers will make? How behavioural science can help in understanding customer decision making process ?
What’s the C.H.O.I.C.E model ? How do we design choice environment that gets people to buy ?
How do we apply behavioural science to construct a customer experience that sings ?
Jennifer answers the above questions and many more as she explains how psychology and behavioural science can be used to understand customer choices and propel business growth. Jennifer Clinehens is the Fo...
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New Normal - DIGITAL.DONE.RIGHT.Jen Clinehens Choice Hacking: Understanding why you Choose what you ChooseWhy can Starbucks sell a $7 cup of coffee?
Why did you binge Netflix knowing you had classes in the morning?
Why are you so dedicated to that fitness trainer?
We, as humans, react to stimuli. We react to things we see but also might not. The field of behavioural psychology is full of concepts which are applied to influence our daily decisions.
My guest today is Jen Clinehens of Choice Hacking.
In this episode we talk about what principle got her on to her exercise bike this week. How...
2022-02-0624 min
Everybody hates your brandSeason 2 Episode 1 - Four things marketing agencies don’t know about their clientsIt's back! After too long 'Everybody hates your brand.' has returned. The Season 2 premiere is here and this one is about shedding light on the challenges of working client-side that marketing agencies don't know. From spending a tiny amount of time actually marketing to dealing with insane short term pressures, client-side marketing is a very different world to agency-life with unique challenges. This episode hopes to enable empathy within the agency/client relationship and in turn strengthen it. We also talk about the future plans for the podcast.External links referenced:Ro...
2022-02-0218 minEverybody hates your brandEpisode 32 - Talking the current state of marketing agencies, diversity and working abroad with Special Guest Nicole TaylorIn this one, we talk to Nicole Taylor, CEO of Catorce (14) in Barcelona and former CEO of DDB Sydney and McCann WorldGroup Australia. We cover whether agencies have lost their distinctiveness, the efforts in creating diversity in which she has found success and the positives of working in another country. From her early life in Cessnock in the Hunter Valley to her current life in Barcelona, there are lessons and opinions throughout that could prove valuable to anyone in the marketing or agency world. External links referenced:Catorce (14) agency website CLICK HEREJen's 'Choice Hacking' Yo...
2021-06-1536 minEverybody hates your brandEpisode 31 - Talking about barriers to great thinking and performance with Special Guest Fiona CraigIn the episode, we talk to marketing veteran turned executive coach Fiona Craig about the barriers to great thinking and performance, some tools for removing those barriers, and the impact of the pandemic and hybrid working on a team's performance.From things such as psychological safety to something called radical candour, Fiona gives listeners some solid, practical tools to improve the team's ability to think effectively.External links referenced:'Reinventing organisations' by Frederic Laloux CLICK HERE'Turn the ship around!' by L. David Marquet CLICK HERE'Radical Candour' by Kim Scott CLICK HEREFiona's LinkedIn page...
2021-05-2545 minEverybody hates your brandEpisode 30 - Talking Facebook, agency leadership and diversity with Special guest Liz RocheIn this episode, we talk to the General Manager and Chief Strategy Officer of Havas CX Helia North America, Liz Roche. We cover changes in the agency model, under-utilisation of market technology, how to make the most of Facebook and diversity with marketing agencies.And it really is 'We' this time - we managed to get our technical issues sorted out so both Jen and I appear. Which is nice.External links referenced:'How to Be an Antiracist' by Ibram X. Kendi CLICK HEREHavas CX Helia North America's website CLICK HEREAudio-Visual assets:
2021-05-1137 minEverybody hates your brandEpisode 29 - Talking Market Research, Behavioural Science and Neuroscience with Special Guest Chris BlandIn this episode, we chat to Chris Bland, Director at Walnut Unlimited, who describe themselves as "the human understanding agency". We cover the role of market research and its evolution created by adding in new disciplines like behavioural and neuroscience and some of the tools and techniques that those things entail. We cover quant, qual, NPS and more.External links referenced:Walnut Unlimited's website. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE
2021-04-2731 minEverybody hates your brandEpisode 28 - Talking Loyalty programs, Block Chain and running businesses with Special Guest Phil ShelperIn this episode, we talk to the CEO of Loyalty & Reward Co (Australia's leading loyalty consulting agency) and author of 'Loyalty Programs: The Complete guide', Phil Shelper. We cover off topics like the value of loyalty programs, their future (including Blockchain) and the ups and down's of running your own business. We also bring back the "What we're loving this week" section. Rob talks about the book "How not to plan - 66 ways to screw it up" and Jen brings up Havas CX's X-Index - a way of measuring the impact of customer experience and how different c...
2021-03-3035 minEverybody hates your brandEpisode 27 - Talking marketing in the Art world with Special Guest Charlotte StewartWe talk to Charlotte Stewart, a Marketing Consultant who has worked in the art world for over a decade. We talk through the challenge of marketing in such a unique industry - one built on the scarcity of supply and taste. From working at Christie's to starting her own consultancy working within the secondary art market and newer peer to peer selling platforms, Charlotte has some fascinating insights for all marketers.External links referenced:Charlotte's website. CLICK HERELiquidCX UK's website. CLICK HEREChoice Hacking website. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Br...
2021-03-1738 minEverybody hates your brandEpisode 26 - Fortnite: A marketing case studyIn this episode, we discuss what is probably the most famous video game of the last 4 - 5 years: Fortnite. Using the Four P's framework we break down what Fortnite did right and how it has become a marketing channel in its own right attracting monster brands like Marvel, Star Wars and more. External links referenced:Rob's in-depth Fortnite article. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE
2021-02-2441 minEverybody hates your brandEpisode 25 - Talking streaming, content creation and marketing with Special Guest Ross Thompson.In this episode, we delve further into the world of video games and marketing by interviewing Ross Thompson AKA TommyT999 - a content creator with 687,000 subscribers on YouTube. We talk about his career as a content creator, how he works with brands and how they can use streaming in their marketing mix.From how he got started, the vagaries of the YouTube algorithm, creativity vs commerce, and the future of his channel, this interview provides lessons for anyone thinking of becoming a content creator or indeed working with them within a marketing plan.External links...
2021-02-0943 minEverybody hates your brandEpisode 24 - Talking independent agencies, COVID and the future with Special Guest James RayRob sits down with James Ray, CEO and Co-owner of Armadillo - a CRM agency based in Bristol in the Southwest of the UK with major global clients including Disney, McDonald's and Carnival Cruises. They discuss life as an independent agency, peer into the future of agencies and the impact of COVID on Armadillo.External links referenced:Armadillo's website. CLICK HEREBristol Creative Industries website. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE
2021-02-0136 minEverybody hates your brandEpisode 23 - Talking marketing in the video games industry with Special Guest Eric FolliotEpisode NotesIn this episode, Rob sits down with Eric Folliot, European Marketing Director for Square Enix - publishers of the Final Fantasy, Tomb Raider and Marvel's Avengers franchises to name a few. We discuss changes in the video games industry that are having seismic effects for marketing both within and outside of the industry.From the emergence of games as a service, the rise of video game streamers, the growth of eSports and the introduction of new distribution and payment models like Xbox Game Pass and PlayStation Now, the video games industry...
2021-01-1939 minEverybody hates your brandEpisode 22 - Talking marketing, AI and startup culture with Special guest Mark BainbridgeEpisode NotesIn the first episode of 2021, we sit down with Mark Bainbridge, Co-founder of Dragonfly AI. Dragonfly is a suite of visual AI products that uses cutting edge neuroscience to accurately predict how the design of any content or experience influences what your audience sees first, across any channel.We discuss launching and marketing a start-up, cultural differences when working in a start-up versus an established brand, and whether AI as a term is a help or hindrance when selling in a new product.External links referenced:Dragonfly's website...
2021-01-1238 minEverybody hates your brandEpisode 21 - What makes Starbucks great?Episode Notes0.00 - 0.20: An introduction to the podcast.0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that help make Starbucks so successful. We discuss behavioural science, reward programs, culture and more.29.47 - 33.34: Outro.External links referenced:Jen's article on the psychology of Starbucks which features many articles and resources discussed in the podcast. CLICK HERE'Why Starbucks failed in Australia' by Leo Saini. CLICK HERE'How important is Starbuck's loyalty program? on the Motley Fool. CLICK HERE A summary of Robert Cialdini's 'Influence' book. CLICK HERE
2020-12-1833 minEverybody hates your brandEpisode 20 - Talking Print and Purpose (with special guest Richard Boon)Episode Notes0.00 - 0.22: The introduction to the podcast.0.27 - 38.01: In the main section, we spend time talking to Richard Boon, Managing Director of Webmart - a print management and marketing agency with a strong sense of ethics and environmentalism that runs through their operation.38.06 - 39.45: Outro.External links referenced:Webmart's web page featuring their charity game. CLICK HEREForbes article featuring Webmart. CLICK HEREGuardian article on IKEA catalogue discontinuation. CLICK HEREGuardian article on Argos catalogue discontinuation. CLICK HEREGuardian article on the resurgence of printed catalogues. CLICK HEREJICMAIL's website. CLICK...
2020-12-1139 minEverybody hates your brandEpisode 19 - The pros and cons of working abroadEpisode Notes0.00 - 0.21: An introduction to the podcast.0.25 - 42.33: In the main section, we discuss the pros and cons of working abroad. From culture to visas to relocation we talk about it all in preparation for a post-COVID 19 world. 42.37 - 43.47: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Mark Ritson's 10th Anniversary celebrations at Marketing Week. External links referenced:Mark Ritson's 10th-anniversary articles. CLICK HEREAudio-Visual assets:Im...
2020-12-0443 minEverybody hates your brandEpisode 18 - What makes Netflix great?Episode Notes0.00 - 0.20: An introduction to the podcast.0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience. 29.45 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about another Mark Ritson video and Jen talks about the Sherwin Williams TikTok controversy.29.47 - 30.08: Outro.External links referenced:J...
2020-11-2730 minEverybody hates your brandEpisode 17 - What makes Peloton great?Episode Notes0.00 - 0.21: An introduction to the podcast.0.24 - 31.00: In the main section, we investigate the Marketing and CX ideas that make Peloton so successful. We'll discuss the different behavioural science techniques that create an almost religious devotion to the brand. 31.03 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a PlayStation 5's London underground take over, Jen talks about brands taking advantage of Twitter's disputed claim notices and Mali the dog m...
2020-11-2034 minEverybody hates your brandEpisode 16 - Talking agency life, consulting & start ups (with special guest Simone Blakers)Episode Notes0.00 - 0.23: An introduction to the podcast.0.25 - 36.51: In the main section, we talk to a very special guest - CX Consultant, Agency leader and startup entrepreneur Simone Blakers. We discuss the role of marketing agencies now and in the future, going it alone as a CX consultant, and the travails of launching a startup.36.55 - 42.10: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the pitfalls of personalisation and Jen covers t...
2020-11-1342 minEverybody hates your brandEpisode 15 - What makes IKEA great?Episode Notes0.00 - 0.19: An introduction to the podcast.0.22 - 32.44: In the main section, we launch a new series where we investigate some of the marketing and customer experience elements that make brands great. This week's case study for review is IKEA. 32.47 - 38.58: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a Forbe's article talking about Marketer's FOMO & FOFO and Jen talks about her new Choice Hacking website and program.39.05 - 39.25: O...
2020-11-0639 minEverybody hates your brandEpisode 14 - Talking Marketing technology (with Special Guest Lucy Acheson)Episode Notes0.00 - 0.21: An introduction to the podcast.0.23 - 33.30: In the main section we talk to Customer Experience Director at Merkle Australia, Lucy Acheson. We discuss why brands struggle to get the most out of marketing tech investments, who is able to do that well and what role does AI play now and in the future?33.34 - 38.09: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about an Xbox Series X promotional stunt and...
2020-10-3038 minEverybody hates your brandEpisode 13 - What's the purpose of brand purpose?Episode Notes0.00 - 0.20: An introduction to the podcast.0.22 - 38.47: In the main section we talk about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care?38.51 - 43.45: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the usefulness of Share of Search as a metric and Jen raises the US Postal Service's creed.43.49 - 44.12: Outro.Oh and th...
2020-10-2344 minEverybody hates your brandEpisode 12 - Is age just a number in marketing?Episode Notes0.00 - 0.21: An introduction to the podcast.0.24 - 36.57: In the main section we talk about age in marketing. More specifically ageism in advertising agencies and the lazy, incorrect use of generational groups like Millennials as segments. 37.00 - 43.00: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about operational transparency in improving customer experience and Jen raises IKEA's new furniture buyback program.43.04 - 43.28: Outro.External links referenced:The ageism in...
2020-10-1643 minEverybody hates your brandEpisode 11 - Talking data in marketing (with a special guest)Episode Notes0.00 - 0.25: An introduction to the podcast.0.29 - 33.25: In the main section we talk to Mark Razzell, Director of Data and Insight at Clemenger BBDO Melbourne. With him we discuss the dos and don'ts of experimental design, interpreting data and working with analysts.33.28 - 40.55: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a mini-ruck between Professor Byron Sharp and David Jones and Jen raises Fleetwood Mac and Ocean Spray's social moment....
2020-10-0941 minEverybody hates your brandEpisode 10 - The things that drive us crazy about marketingEpisode Notes0.00 - 0.24: An introduction to the podcast.0.28 - 37.18: In the main section of the podcast we cover some of the stuff that drives us crazy about marketing - from pitches to crap experimentation to the obsession with the new.37.22 - 40.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about agencies not focusing on their own branding and Jen raises IKEA and Mother's fantastic Sleep campaign creative. 40.57 - 41.24: Outro.Ext...
2020-10-0241 minEverybody hates your brandEpisode 9 - What is the point of loyalty programs? Part 2Episode Notes0.00 - 0.23: An introduction to the podcast.0.28 - 32.56: In the main section of the podcast we cover what makes a great reward program and some of our favourites - from classic points programs like Sephora Beauty Insider and Hilton Honors to less traditional efforts from Amazon and lululemon.33.00 - 38.20: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Bob Hoffman's eight principles of marketing and Jen raises Disney's creative SEO work. 3...
2020-09-2538 minEverybody hates your brandEpisode 8 - What is the point of loyalty programs? Part 10.00 - 0.23: An introduction to the podcast.0.27 - 30.52: In the main section of the podcast we cover what we believe is the definition of loyalty, what role loyalty programs can play and a model for the value you can extract from them.30.54 - 40.49: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about interruptive in-stream ads on Twitch and Jen talks about Peloton. Again.40.53 - 41.19: Outro.External links referenced:Forbes magazine article on Airline Lo...
2020-09-1841 minEverybody hates your brandEpisode 7: The Customer-centric sacrifice0.00 - 0.26: An introduction to the podcast.0.29 - 31.52: In the main section of the podcast we cover what we believe is the true definition of customer centricity, what sacrifices that entails and some examples of brands we believe can be described as customer-centric.31.55 - 37.47: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks the marketing of new video games consoles and Jen talks about Peloton.37.53 - 38.17: Outro.External links referenced:Forbes Top 100 most customer-centric co...
2020-09-1138 min