Shows
For The Love With Jen Hatmaker PodcastApril 2025: Lily Brooks-Dalton’s The Light PirateDescription:
The April 2025 JHBC selection, The Light Pirate, is a haunting, lyrical, and original story that takes place in the near future, set against the backdrop of climate-ravaged Florida, with parts of the state going underwater and being abandoned by those who used to call it home. The story follows Wanda—a luminous child born out of a devastating hurricane—as she navigates a rapidly changing world. With elements of literary fiction, speculative realism, and subtle magical undertones, The Light Pirate is a meditation on grief, transformation, resilience, and the relationship between humanity and the natural world. It’s...2025-05-0247 min
The Transformative Dance Podcast - with Melanie GardPolice Officer Turned Dance Studio Visionary: How Jen Dalton Built a Thriving Dance Empire and Transformed Studio Ownership!Jen Dalton’s story is nothing short of remarkable. From humble beginnings teaching a few students in a garage to running a studio with over 1,000 students, Jen’s journey as a dance studio owner has been one of passion, perseverance, and purpose.
In the latest episode of the Transformative Dance Podcast, Jen shares how her family’s love for dance shaped her early years and inspired her to start teaching at just 12 years old. With the support of her community, Jen built a thriving dance school while simultaneously juggling a career as a police officer.
In our co...2024-12-2834 min
The Rising LeaderEnhancing Your Leadership Brand with Expert Jen Dalton I’ve often said leadership is a complex blend of art and science, requiring consistent effort, self-awareness, and a deep understanding of the people you lead. In this episode of The Rising Leader, I sit down with Jen Dalton to explore the intricate dynamics of leadership, from effective communication and trust-building to developing a powerful leadership brand. We delve into the alignment of personal and organizational values, the vital role of empathy, and the evolving expectations of employees in a post-COVID world. Jen Dalton is a brand strategy expert with over...2024-10-2331 min
The Scalable Freedom Show$90K In Sales From Q1 From Her Mastermind Launch with Jen DaltonI’m so excited to be joined today by Jen Dalton, a dance business coach and mentor, who has recently achieved $90K in sales in the first quarter of the year. With more than 30 years of experience in dance, during which she has founded, acquired, and sold multiple studios, Jen has developed a wealth of knowledge and a strong passion for her industry. She’s going to share how she built her mastermind, and why she made the shift in the first place. Starting a Mastermind Jen has been very successful running dance...2024-05-0123 min
For The Love With Jen Hatmaker PodcastFor the Love of Peace: You Deserve Time To Rest with Dr. Saundra Dalton-SmithAre you one of those people that says “I’ll rest when I’m dead?” We can relate. As busy people–partners, parents, career drivers, caretakers and a host of other hats we wear, rest seems like an elusive and sometimes impossible task–especially during the holidays. To kick off our new series, For the Love of Peace, we’re here to tell you–you need and deserve rest. And lest you think rest is just getting 8 hours of sleep at night (wouldn’t we all love that), it’s more. We need emotional, creative, physical and mental rest, just to name a few. T...2023-12-0650 min
Modern Mom ProbsBeing a One and Done Parent with Jen DaltonThis week, Tara welcomes fellow only child Jen Dalton, creator of the Instagram account "One and Done Parenting." Tara and Jen both share their experience as only children with only children. Jen explores her decision to have only one child due to a traumatic birth experience. Tara shares her journey of infertility and miscarriages before finally having her son.They also discuss the benefits of being an only child, such as developing strong social skills in uncomfortable environments, making them naturally social adults. Tara and Jen also explore the benefits of having only one...2023-08-0142 min
The Cosmic Business Podcast113: Self-Publishing and Book Promotion Secrets with Jen DaltonWriting a book is a labor of love, and the next steps of publishing and promoting can be grueling. Today’s guest shares her self-publishing experience and her best tips for book promotion, including how to create a podcast-guesting tour. Join us to learn more!Jen Dalton is a longtime writer and media expert who wrote Of Butterflies and Bullies during the pandemic. Her book is a Judy Blume-inspired story about her experience being bullied in fifth grade, and it’s written for girls and women of all ages. Jen previously joined us for Episode 14, Resilience and the...2023-07-2459 min
KZYX Public AffairsCitizen U with Mari Rodin: Community Engagement w/ Jen Dalton and Miles GordonMay 17, 2023--How do make you voice heard at the local level? How does one engage in local decision making, or get the attention of local public officials or bureaucrats? Host Mari Rodin speaks with Jen Dalton and Miles Gordon. They work with communities, local governments, and non profits, to facilitate community engagement. 2023-05-2353 min
Dance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners53. [Inside The Mastermind] Stepping Into Greatness with Colleen, Direct From The USAGet ready for an episode filled with sincerity, humor, and curiosity as we dive into the fascinating world of Colleen, a dynamic studio owner with an impressive 30-year track record.
Join us as we explore her incredible journey and glean insights from her dedication, forward-thinking mindset, and unwavering belief in the power of continuing education.
Colleen, hailing all the way from the USA, brings a wealth of knowledge and experience to the table.
As a valued member of our mastermind, she has become a fantastic contributor, fearlessly sharing her challenges and triumphs in...2023-05-1713 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners52. [Inside The Mastermind] How Claire Has Almost Hit Her (BIG) Revenue TargetIf you're a regular listener of our podcast, you may remember a few hilarious conversations with my good friend and Align Mastermind member, Claire O'Shea.
In fact, the truth is that Claire was instrumental in getting the Align Mastermind off the ground - she actually convinced me to start it (thanks, Claire!)
As the first member to join, it's only fitting that Claire is also our first mastermind interview guest.
In this episode, Claire shares her personal experience as a member of Align, how she is smashing her goals, and why you should...2023-05-1023 min
Assemble Dance Studio Coaching#215 [Interview] The studio owner event you NEED to be at with Jen DaltonI am super excited about today's episode, I sat down with my business bestie that you should all know by now, Jen Dalton!
Jen has created an incredible studio owner conference called "The Business of Dance" that I couldn't possibly recommend enough to studio owners.
We sit down to talk about the WHY she created this event, what benefits studio owners get out of these events & what a conference like this did for Jen that helped her grow her business exponentially.
If you are interested in coming to the event, click here.
2023-05-0826 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners51. Revenue Revolution: How To Boost Your Dance Studio IncomeThis episode is about exploring various strategies and smart choices that can help you generate more income and create a thriving dance studio business.
It's essential to have a clear understanding of your financial goals as well as to be mindful of where you spend your money.
The links that I mentioned in the episode are below:
Click to [download the Student Value Calculator]
Click here for more information about [ALIGN MASTERMIND]
Click here for more information about [IGNITE MASTERMIND]
Still need to get...2023-05-0320 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners50. From Studio to $1m Empire: Grow Your Dance Business The Right WayAs dance studio owners we should not only be passionate about our art form, but, we should be just as passionate about creating a successful business that can impact the lives of our students and community.
Growing a studio requires careful planning, strategic decision-making, and continual learning.
It's not just about getting more students or expanding physical space, it's about building a solid foundation that can support sustainable growth for long-term success.
Join me at The Business of Dance 1-Day Conference on July 7th, 2023 - in Sydney Australia.
...2023-04-2724 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners49. From VDF to Dance Teacher Expo: Reflecting And Insights Of The Weekend EventsWhat a weekend I just had!
I feel so grateful to have been able to attend both VDF and the Dance Teacher Expo and I thought I'd give you a little re-cap and share my takeaways from these events.
If you want more information about The Business of Dance Conference I'm holding in July, CLICK HERE
or, if you want to go straight to book your tickets, CLICK HERE2023-04-2015 min
Brick and Mortar VisibilityMillion Dollar Studio Spills How She Did It! - with Jen DaltonDo you ever look at a studio owner and wonder, “How in the world did they do it?” Jen Dalton peels back the curtain on how she started, grew and continues to grow both her studio and herself in this episode. She’s successfully run and owned multiple dance studios for 30 years with in excess of 1200 students, has managed teams of over 30 staff members at one time, and knows just how important strategy, planning and continual learning is if you want to be successful.Connect with Jen:https...2023-04-1338 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners48. Revitalise Your Passion - How Live Events Fuel Business GrowthThis weekend, we have not 1 but 2 live events happening in Australia! What does one do when this is the case??? I go to both!
Flying to be a part of the Victorian Dance Festival on Thursday, then back to Sydney on Saturday for the Dance Teacher Expo.
To say I'm excited is an understatement...In this episode, I talk about how great live industry events are for us as Dance Business Owners!
I also give you the exciting news about my live Business of Dance Conference being held 7th July in Sydney and...2023-04-1320 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners47. How To Achieve Ultimate Studio SuccessAchieving ultimate success requires clarity, strong systems, investment in your team, staying ahead of the competition, and building a supportive community.
In this episode, I dive deeper into what this really means for you as a studio owner.
Please share with other studio owners who may find this helpful!
[CLICK HERE TO GET YOUR EARLY BIRD TICKETS FOR THE BUSINESS OF DANCE CONFERENCE]2023-04-0515 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners46. Chat GPT For Super Quick Content CreationAs someone who always wants to make the life of other studio owners easier, I'm excited to share my knowledge on how to leverage Chat GPT (or other AI tools) to create exceptional content that resonates with your perfect families.
This will save you SO much time and creative energy!!
I have a PDF with 20 ideas you can use to help you right away. [Download it HERE]
Let me know if you love it as much as I do.
Screenshot and tag me @_jendalton_ 2023-03-2916 min
Dance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners45. [Interview] The Power Of Collaboration with Melissa RoseIn 2009 Melissa Rose started her business, The Dancing House, in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack-and-play.
Along with running a successful brick-and-mortar business, Melissa is also a visibility coach for brick + mortar studio businesses. Guiding other boss ladies to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family, and their community.
During this episode, Melissa shares some great 'think-out-side-the-box' ideas that any of us coul...2023-03-2242 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners44. Stop Comparing Yourself To Others With These 5 StepsIn this episode, I talk about a topic that affects all of us at some point in our careers. Comparison and feeling like a fraud!
This is applicable if you are a dancer, teacher, or studio owner...
Listen to this episode and take notes so the next time you start to compare yourself to others, you can apply them!
2023-03-1514 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners43. Finding Love For Your Studio AgainIt's a rollercoaster...
Great days and hard days...but what if you fall out of love with your studio?
I can promise you, you are not alone - in fact if you ask any studio owner I'm sure they will tell you their story of several times they felt like closing the doors!
In this episode, I talk about different ways to help you find love for your studio again...
Please share this with other studio owners who ay be feeling like this at the moment.2023-03-0815 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners42. [Interview] Australia's First Dance Teacher Expo with Rebecca Liu-BrennanIn this episode, I chat with Rebecca Liu-Brennan who is one of the founders of the 'Dance Teacher Expo' coming to Sydney, Australia in April 2023.
As well as running a very successful studio in Western Sydney for 18yrs, Rebecca has created multiple programs for studio owners including Dance Principals United and Studio Growth Club...and doing it all with 5 kids!!
Enjoy listening as she shares how she blends, manages, and continues to inspire dancers, teachers, and studio owners around the world.
Tickets for the Dance Teacher Expo are selling fast so you don't...2023-03-0126 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners41. Managing Unrealistic Expectations From Your Dance ParentsI've heard some shocking stories about dance parents 'standing over', intimidating, and even threatening studio owners and teachers!
This behaviour is NOT acceptable and you DO NOT have to tolerate it...but how?
In this episode, I talk about some ways you can prevent and manage these parents and situations whilst focusing on building strong relationships between you and your families.
2023-02-2216 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners40. Do These 5 Things When Leading Becomes ExhaustingAs a studio owner, you wear many hats. You're a teacher, administrator, marketer, designer & counselor, but most importantly, you are a leader.
Being a leader requires you to have a clear vision, communicate effectively, and inspire your team and students to reach their full potential.
In this episode, I talk about 5 things you can do to ensure you stay in alignment when leading - especially if your confidence is feeling a little bit wobbly...
2023-02-1517 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners39. My Biggest Lessons From 30 Years In BusinessWe are well and truly into our 30th year and I had a dance mum ask me this week, what am I doing to celebrate?
As we got deeper into the conversation, she asked what has changed and what have I learned over those years.
So I thought, I'd record and share it with you all...2023-02-0919 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners38. 7 Things To Help Keep Your Momentum GoingIt's the beginning of another dance year, and my guess is you've been busy planning and organising for some time leading up to all starting...
Some of you may already be feeling exhausted and struggling to keep your momentum going, so in this episode, I talk about 7 things YOU can do for yourself to start the year off right.
Point 7 I talk about joining our community and here are the links:
JOIN THE PRIVATE FB GROUP HERE
FOLLOW ON IG - JEN DALTON | DANCE BUSINESS COACH2023-02-0215 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners37. Burn-Out Is Real And This Is My StoryIn this episode, I get vulnerable...
I always tell you I will be transparent and honest with you because it is my responsibility - even if I help just one of you who listens.
This time was challenging...really challenging and the worst part is, I didn't see it coming!
If anything triggers you in this episode, please talk it out with someone you trust or book in for a chat with me if you don't have anyone like that in your life. I'll help you design a plan moving forward that won't...2023-01-2524 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners36. What I Include In My Teacher Training HandbookIt's that time of year again...teacher training before the new dance year starts!
I get asked by many of my private coaching clients what I include in my teacher training handbook, so I thought I'd share it with you on this episode.
I hope you find it helpful...
You can still grab your FREE copy of 9 Ways to Refresh Your Studio for 2023.
CLICK HERE TO DOWNLOAD2023-01-1832 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners35. 9 Ways To Refresh Your Studio for 2023After a crazy couple of years of survival, it may feel like a good to give your studio a little refresh, and re-focus for 2023.
If you are feeling a little unmotivated and exhausted (already!) and want to bring a bit of spark back to your studio, then listen up...
During this episode, I will talk you through 9 ideas you can implement to help...
If you would like a copy of this checklist to download, click here: https://bit.ly/3X5pVaY
and,
if you'd like to book a quick c...2023-01-1242 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners34. Raise Your Glass And Celebrate Your WinsIt's that time of year...
It's time to raise your glass and celebrate your wins.
Wishing you all a very merry Christmas and a beautiful restful break with your family and friends.
2022-12-2107 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners33. The Secret To Great New Year Marketing StrategyLove it or hate it...social media and marketing are things we have to do...
In this episode, I talk about thinking about your social media, marketing and copy in a different way - honestly - I think it's the only way to attract the right people and make a connection even before you meet.
If you want a copy of my Social Media Content Plan and Ideas, CLICK HERE for instant access.2022-12-1414 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners32. How To Prepare To Set Your New Year GoalsAs we move closer towards the end of the year, it's always good to evaluate the year that has been...
This episode walks you through the process I do this time each year in order to set better goals for the following year.
I'm also running a LIVE training today at 12.30 pm where I will go through this process and how to use it to grow beyond 250 students.
HERE IS THE LINK TO JOIN2022-12-0714 min
The Agile Brand with Greg Kihlström®Authentic personal brands with Jen Dalton, BrandMirrorToday we’re going to talk about creating an authentic personal brand that breaks through and reaches audiences. To help me discuss this topic, I’d like to welcome Jen Dalton, Founder and CEO of BrandMirror.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5...2022-12-0628 minThe Agile Brand with Greg Kihlström®Authentic personal brands with Jen Dalton, BrandMirrorToday we’re going to talk about creating an authentic personal brand that breaks through and reaches audiences. To help me discuss this topic, I’d like to welcome Jen Dalton, Founder and CEO of BrandMirror.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5...2022-12-0628 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners31. 0-250 Students, Then Beyond...Once you get to 250 students, the game changes.
When you have under 250 students, it's possible (although sometimes not desirable) to manage the array of things that are needed to run your studio.
In this episode, I talk about what you need to do once you get to that point in your studio.
I'm also running a LIVE training on this topic on Thursday 8th December 2022...you can register to join HERE
2022-11-3010 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners30. Want To Grow? Do These 5 ThingsI talk a lot about foundations...
As boring and unsexy as they are, it's the foundations that enable you to grow your numbers, increase your revenue and steer your studio in the direction that you want.
If you want to go deeper and learn more about this topic, join Dance Business Academy here2022-11-2318 min
Growing Through It013: The 7 Types of Rest with Saundra Dalton-Smith, MD [Rebroadcast from the Redesigning Wellness Podcast]Exhaustion is one of the leading causes of performance decline and eventual burnout among people today. Most people don’t realize how many facets of rest they’re missing out on and it’s keeping them depleted. Podcast guest, Dr. Saundra Dalton-Smith, says that rest is not about the cessation of activity, but about doing restorative activities – things that help fill you up and make you able to do your best work. Dr. Saundra Dalton-Smith is a physician, speaker, and author of her book Sacred Rest. She is an international resource on wellness expertise and has been...2022-11-2347 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners29. The Only 4 Things You Need To Do To Get Your Studio Thriving - Part #4This episode is a biggy...
This is the 4th part of the only 4 things you need to do to get your studio thriving.
Retention has MANY, MANY layers, but simply, you need to ensure the experience and journey for your students in one of your main focuses while running your studio.
I'm simplifying this concept in a way that will inspire you to take action and get your dance studio empire thriving.2022-11-1613 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners28. The Only 4 Things You Need To Do To Get Your Studio Thriving - Part #3Welcome to this week's episode of the Dance Studio Empire - Business Series.
This one is all about how to sign up new students, straight after their trial class.
Once you target the 'right' people for your studio and entice them to come for a trial, you need to sign them up!!
...and I'm going to tell you exactly how...2022-11-0914 min
Dance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners27. The Only 4 Things You Need To Do To Get Your Studio Thriving - Part #2This week, I'm diving straight into why you need to entice your 'perfect' family to come and try out your classes.
It's part #2 of the Dance Studio Empire - Business Series.
By the end of this episode, if you're not already, you will be as confident as me that once you get the 'right' families through your studio door...
They will want to enrol!
Join Dance Business Academy2022-11-0214 min
Dance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners26. The Only 4 Things You Need To Do To Get Your Studio Thriving - Part #1Welcome to the 1st episode of the Dance Studio Empire - Business Series
Throughout this series, you will learn much about me and how I have built my own $1M studio empire.
In this episode, I will be doing a deep dive into the first of the ONLY 4 things you need to do to get your studio thriving.
It doesn't matter how big or small your studio is, or how long you've been running, these become your base thoughts for every action, decision and strategy you do within your studio...for-ev-er!
2022-10-2618 min
Dance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners25. Do These 6 Things And Get Yourself A CocktailI was coaching one of my Studio by Design clients today. We talked about how she is sick of continually feeling behind and reacting in her business and is ready to start proactively running her studio again.
This prompted me to find my favourite checklist and share it with you all.
My goal is for you to work through the checklist to ensure you completely switch off during your Christmas Holiday break.
It's super important that you spend quality time with family and friends, and take time to rest and recharge while your b...2022-10-1227 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners24. Studio Growth Q & AI thought I would change things up a little this week!
In this episode, I answer questions that have been sent to me by studio owners.
I figure, if one of you is asking, then surely there are others who may be wanting to know as well.
I'd love you to join in the conversation with us on socials:
IG: @dancestudioempire
FB: dancestudioempire (private group)2022-10-0529 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners23. The 3 Most Asked Questions About Discipline In The ClassroomThe Oxford Dictionary defines 'discipline as:
The practice of training people to obey rules or a code of behaviour...
This principle needs to be taken, adapted and implemented into your classroom!
In this podcast episode, I answer 3 of the most asked questions regarding discipline in the classroom.
Want more support with dancer development? Join us in Dance Business Academy where you get all the coaching, training and resources you need!
CLICK HERE FOR MORE INFO 2022-09-2816 min
Dr. Lisa Gives a Sh*tDLG308 Jen Dalton explores the nature of apologies on a personal and social level. Sincerity and vulnerability are part of all of it and more.Jen Dalton did a great show this summer at Mother-In-Laws, a wonderful, experimental art space in Germantown, run by Jessica Hargreaves, Kathleen Vance and Daniel AycockHere's a quote from the press release of Jen's exhibition that will highlight the genesis in topics we covered in this emotionally transparent session: There is so much to apologize for. And almost everyone does a terrible job of it, when they try at all. No amount of money seems to smooth the process from mistakes and bad behavior to self-awareness and reckoning. Famous people are terrible role models in this r...2022-09-2738 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners22. Customer Love And Converting Your EnquiresIn this episode, I talk about ways to communicate with potential families and clever ways to convert enquiries.
It can be as simple as the words, tone and actions you choose in each interaction as to how much of a connection you form...resulting in a new enrolment.
If you want to know more about this topic, it is a training module in Dance Business Academy. If you would like more information on it, [CLICK HERE]2022-09-2123 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners21. 7 Ways To Timetable For Maximum EnrolmentsYour timetable is one of your biggest selling points for your families.
And, I appreciate how challenging timetabling can be each year, I highly suggest you take some time to consider ways to set out your timetable, so you can encourage the most number of enrolments as possible.
During this podcast, I'm going to talk about 7 things for you to consider when it comes time for you to plan your timetable for the new year.
Don't forget to join the Dance Studio Empire FB group and ask any questions you may have there!2022-09-1418 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners20. The Exact Steps Of My Re-Enrolment StrategyYou can spend the next 3 months hoping that your students are going to re-enrol next year, OR, you can listen to this episode on the how, what and when of the re-enrolment strategy that I implement every year.
There are so many benefits to this strategy to continuing the growth of your dance studio empire...
I created a playbook that you can follow along with during this episode. You can download it [HERE]
If you want me to work with you while planning out your strategy, you can book a 1:1 Clarity & Strategy session...2022-09-0733 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners19. Why I Implement A Re-Enrolment Strategy Every YearIt's very fitting that this episode drops today because it's the 1st of September, so our Re-enrolment Campaign/Strategy for the new year officially starts today.
In this episode, I discuss why you should consider doing this in your studio and the benefits for your parents.
I'm running a LIVE training in our FaceBook group (Dance Studio Empire) next week where I will go into great detail about exactly what I do, how I do it and when to get started...It's one not to miss!
Join the FaceBook group here: https://www...2022-08-3109 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners18. Mindset of a $1m Studio OwnerIn today's episode, I talk about the mindset of a $1m studio owner...
Now, your goal might not necessarily be to make $1m because your idea of success and dreams will be completely different from any other studio owner. Still, I talk about 5 things to focus on to help your mindset shift to be able to take your studio exactly where you want!
As per point 3, if you want a buddy to help you with this one, join Dance Business Academy and I'll be your 'person'...
Join here: https://danceteachercentral.newzenler.com/courses...2022-08-2424 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners17. I Get Interviewed About My StoryToday's episode is me being interviewed by my business bestie, Claire O'Shea!
Lots of fun and laughs as I go into details about my story and how I got to where I am today...enjoy!
To join Dance Business Academy click the link here: https://bit.ly/3SQzzg1 2022-08-1723 min
Assemble Dance Studio Coaching#184 [Interview] The Power of Social Media with Jen DaltonThe past couple of weeks, we have been chatting with Jen Dalton about her dance studio experiences and our experience together at the Business Summit last month.
In this episode, we are chatting about the power of social media and the small steps you can take to implement it in your business! Consistency is key! Learn more with Jen & I as she interviews me for her podcast!
Want to hear more from Jen!?
Dance Teacher Central - https://www.danceteachercentral.com
Dance Studio Empire Podcast - https://open.spotify.com/show/3BDipQ6w2E...2022-08-1529 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners16. Social Media Chat with Claire O'SheaClaire's back!!.... Yes, in this episode Claire shares her experience & knowledge about using social media as a studio owner and gives us some time-saving tips on how to stay relevant and visible.
Claire is a business & mindset coach who works with dance studio entrepreneurs eager to grow & scale.
You can follow her on IG: @assembledancestudiocoaching or listen to her podcast: Assemble Dance Studio Coaching
......................................................................
Plus: there is still time to sign up for Dance Business Academy and receive the incredible bonuses, click here to join: https://danceteachercentral.newzenler.com/courses/dance-business-academy-launch...2022-08-1027 minAssemble Dance Studio Coaching#183 | Are you ready to sell your studio? [featuring Jen Dalton]The past couple of weeks, we have been chatting with Jen Dalton about her dance studio experiences and our experience together at the Business Summit last month.
We are now bringing you a two part series about buying & selling dance studios. We are giving you our tips, knowledge, pro and cons that comes along with both of those things!
This episode is all about SELLING.. Listen in!
Want to hear more from Jen!?
Dance Teacher Central - https://www.danceteachercentral.com
Dance Studio Empire Podcast - https://open.spotify.com/show/3...2022-08-0821 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners15. The Secret To Loyal, Devoted & Respectful Dance ParentsIf there is one conversation that's lighting up the dance teacher forums, it's that many of us are struggling with challenging dance parents.
During this episode, I talk about ways for you to identify, control and eliminate parents that don't compliment your studio or no longer spark joy :).
There are many deeper levels to this topic which are major discussions and masterclass trainings in Dance Business Academy...If you want to know more about DBA, click the link: https://danceteachercentral.newzenler.com/courses/dance-business-academy-launch
2022-08-0325 minAssemble Dance Studio Coaching#182 | How to buy a dance studio [featuring Jen Dalton]The past couple of weeks, we have been chatting with Jen Dalton about her dance studio experiences and our experience together at the Business Summit last month.
We are now bringing you a two part series about buying & selling dance studios. We are giving you our tips, knowledge, pro and cons that comes along with both of those things!
This episode is all about the BUYING.. Listen in!
Want to hear more from Jen!?
Dance Teacher Central - https://www.danceteachercentral.com
Dance Studio Empire Podcast - https://open.spotify.com/sho...2022-08-0123 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners14. 4 Ways To Increase The Value Of Your Students Already EnrolledIn this episode, I talk about 4 ways in which you can increase the value of the students you already have enrolled in your studio.
So much time and focus is spent on marketing to find 'new students' - which of course, is essential, but I want to talk you through a different way of using what you have to increase opportunity for your students as well as increase the value that one student gives you.
If you haven't yet downloaded the Student Value Calculator, you can get it here: https://danceteachercentral.newzenler.com/f/calculator2022-07-2720 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners13. The Most Effective Tool I Use For Studio & Revenue GrowthThe Student Value Calculator is one of the most effective tools I use for studio growth and expansion.
Not many studio owners are aware of the benefits of knowing the value of one student for the year.
Some of these are:
1. Allows you to identify areas to increase revenue
2. Gives you an overview when talking to new families on where to encourage participation upon enrolment
3. Helpful for you when you are having a hard day or you don't want to respond to the email or return the phone call...2022-07-2012 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners12. Never Did I Think It Was Possible...We don't know what we can achieve and where our journey as studio owners will take us, but one thing I CAN give you, are some ways to ensure the journey goes in the direction you want.
I'm excited to introduce you to Dance Business Academy - a game-changing business group to take your studio to the next level with community, coaching and training content.
Click the link to find out more information and join: https://bit.ly/3Pk2FSg
2022-07-1312 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners11. Conversation with my Biz Bestie - Our Live Event TakeawaysLast week I attended the Simply Business Summit in Palm Cove, Queensland.
The most exciting thing was I got to catch up with my business bestie, Claire O'Shea (IRL) who I haven't seen in over 3yrs!
We spent time together (once the summit had finished) strategising, planning, laughing and sharing a few glasses of wine, which completely filled my soul.
We also spend an afternoon recording a few episodes for (both) our podcasts...and here is the first one!
In this episode, we chat about our takeaways from the summit, the...2022-07-0613 min
Dance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners10. Everything $$, Payments & Income GuiltIt still amazes me the number of studio owners who feel guilt, shame or not worthy of earning, not only a wage but a decent wage from running your studio.
This is your job....you should be paying yourself a wage!
In this episode, I talk about the 7 things you should say to yourself (out loud or inside your head) if you start to feel guilt, shame or not worthy, things to try if you struggle to get fees paid on time and why you need to re-assess your payment options for your families.
2022-06-2914 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners9. How To Plan, Create & Execute Your Teacher Training (3/3)If you've listened to the previous 2 episodes, you know the who, how, when and where for your teacher training.
It is now about executing your training and managing your teachers effectively...
And that is what this episode is all about.
If you haven't already, go back and listen to episodes #7 and #8 and you can piece it all together.2022-06-2219 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners8. How To Plan, Create & Execute Your Teacher Training (2/3)When it comes to planning, creating and executing teacher training, I truly believe a lot of studio owners are simply unsure where to start or want to 'upgrade' what they are currently doing and aren't sure how.
In this episode (2 of the 3-part series) I talk about a quick and easy way to create your teacher training plan in 7 simple steps.
Links to my 'Done for you" teacher training programs:
Teacher Training & Development Program: https://danceteachercentral.newzenler.com/courses/dance-teacher-training-and-development
Assistant Teacher Training Program: email me at info...2022-06-1519 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners7. How To Plan, Create & Execute Your Teacher Training (1/3)I believe most studio owners know the importance and benefits of training their teachers, but there are still a few who have not given it much thought...and this is why I originally put this training together!
Over the next 3 episodes, I will take you through a 3-step process of planning, creating, and successfully delivering training to your team and ensuring that your team aligns with, and compliments your studio to continue its growth and success.
Phase 1:
Identifying what the 'perfect' teacher looks like for your studio
Places to find the 'perfect' teacher
The 6...2022-06-0827 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners6. 5 Questions That Will Change Your TrajectoryWhether you want to grow your studio, solidify where you are currently, or, consciously consolidate, it should be done in a way that aligns with your vision, values and life!
In this episode, I ask you to answer 5 questions and your answers should be the foundations of your 'dance business blueprint'.
2022-06-0118 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners5. 14 Ways To Reclaim Your Sanity After Your ConcertIn this episode, I talk about 14 Ways To Reclaim Your Sanity After Your Concert/Recital/Show.
My intention with this episode is, of course, to provide you with valuable tips and powerful information, however, I also hope this one makes you smile - even just a little bit!
Link to receive your Dance Studio Sparks email: https://danceteachercentral.newzenler.com/f/dance-studio-sparks
[Short daily boosts of inspiration & motivation that will get you thinking & inspired to help grow your dance studio empire]
2022-05-2516 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners4. Why You Need To Introduce a Mid-Year ConcertDoing a mid-year concert was one of the most positive and lucrative things I ever introduced in my studio.
There are so many benefits for you as the studio owner and for your dancers, parents, and your studio's growth.
In this episode, I talk to you about the differences between our mid-year and end of year concerts, the benefits and how I use them for marketing and studio growth.
If you have any questions or would like to chat 1:1 with me about how you could introduce a mid-year concert into your studio, you can book using this link: https://bit...2022-05-1820 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners3. Surviving & Recovering from Creativity ExhaustionAs studio owners, teachers, choreographers, artistic designers (etc...and the list goes on), we are emotionally driven.
We put our heart and soul into every single decision we make when it comes to our students, families & staff...and as a result of this, it makes us emotionally vulnerable to creativity exhaustion, creative blocks, overwhelm & stress!
During this episode, I talk about 7 strategies and practical tips you can try when you next get to the point of creativity exhaustion...
2022-05-1115 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners2. How To Increase Enrolments In Your StudioProbably the most asked question I get from studio owners is, 'How can I increase my student numbers?' or, 'How can I get more enrolments in my studio?'.
The answer is...well...there isn't just 1 way to achieve this! The answer is multi-layered - and (I'm happy to say) many of my podcast episodes have an underlying current that helps you with this very thing...
During this episode, I talk about 5 things for you to consider, to not only find more students but have them enrol and stay for years!
I...2022-05-0416 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners1. Exactly How I Grew my Studio from 0 - 1200 StudentsThere are many ways to grow your studio.
I feel sometimes studio owners get caught up in trying to 'keep up' with the studio down the road or the 'trends' they are seeing on social media and forget some of the 'organic' things you can do to grow your studio...
In this episode, I take you back to how I started my studio and grew it from scratch.
Funny enough, the things I did then, are still the things I do today!
2022-04-2815 minDance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio OwnersTrailer: Dance Studio Empire with Jen DaltonIntroducing the Dance Studio Empire Podcast, your weekly dose of business advice for studio growth, with touches of inspiration & motivation, to ensure you are building a dance studio that aligns with your life.
Jen's philosophy is 'CREATIVITY is our SUPERPOWER' and she believes we all have the means and ability to infiltrate this into our studios - you just may be looking for a little guidance and reassurance you are on the right path...and this is what this podcast is all about.
...now, let's get ready to build your dance studio empire.
2022-04-1401 min
The Brand Called YouThe How and Why of personal Branding | Jen Dalton, Founder, BrandMirror; Certified Personal Brand Strategist; AuthorA personal brand, like a company's brand, is an ongoing and never-ending process. One has to consciously put in efforts in developing and maintaining one. But what does that mean? How to start? How to maintain? We have all your questions answered with a personal bran coach today.
Jen Dalton is a certified personal brand coach and a founder of Brand Mirror, an organisation focussing on your current reputation and how to present it. A keynote speaker, panellist, and podcaster, Jen is an all-rounder.
Jen gives an account of her desire to become a personal...2022-03-1425 min
Mission Matters Marketing with Adam TorresCrafting an Authentic Personal Brand that ‘feels’ Real with Jen DaltonCreating an authentic personal brand has become increasingly important. In this episode, Adam Torres and Jen Dalton, Founder & CEO of BrandMirror, explore what CEOs, business owners and executives should be considering when it comes to their personal brands. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/More FREE content from Mission Matters here: https://linktr.ee/m...2022-01-2016 min
Mission Matters Business Podcast with Adam TorresCrafting an Authentic Personal Brand that ‘feels’ Real with Jen DaltonCreating an authentic personal brand has become increasingly important. In this episode, Adam Torres and Jen Dalton, Founder & CEO of BrandMirror, explore what CEOs, business owners and executives should be considering when it comes to their personal brands. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/Support t...2022-01-2015 min
Conversations About ConversationsIntentional Branding and Difficult Conversations with Jen DaltonOur guest on this episode of Conversations About Conversations was Jen Dalton. Jen is the founder and CEO of BrandMirror where she helps CEOs, executives, and entrepreneurs refine their personal brands that break through the noise and bring in massive amounts of revenue. Jen is the author of two books: Listen: How to Embrace the Difficult Conversations Life Throws at You and The Intentional Entrepreneur: How to Be a Noisebreaker, Not a Noisemaker: Personal Branding for Entrepreneurs and Owners. She regularly speaks to audiences in public and private spheres from the White House to Fortune 500 Companies like...2022-01-1826 min
Multiply Your Success with Dr. Tom DuFore84. How to Build Your Personal Brand—Jen Dalton, Founder, BrandMirrorDo you know the difference between your company brand and your personal brand? And do you know how to develop and build your personal brand? Or even why your personal brand matters? If you’ve ever thought about this, or maybe you’re just curious to learn more this is the episode for you! Our guest today is Jen Dalton and she is a personal branding expert. She has trained executives and leaders across the world including leaders at Microsoft, IBM, and even the White House! She shares her expertise in our interview about Personal Brand...2022-01-1734 min