Shows
The Publisher Podcast by Media VoicesBuilding recurring revenue and audience connections: in conversation with Memberful's Jen MatichukIn this bonus episode of The Publisher Podcast, sponsored by Memberful, we hear from Jen Matichuk, Strategic Partnerships Manager at Memberful.
Jen spoke about how membership is a powerful way to diversify revenue, whether you need to introduce membership tiers (spoiler: you don't), and how to deliver value that converts.
She also explores the value of community, and why evolution and iteration are key for retention.
This episode of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream...
2025-04-1737 min
The Food Blogger Pro PodcastHow to Build a Thriving Membership SiteBuilding community, providing exclusive value, and streamlining membership sites with Jen Matichuk from Memberful. ----- Welcome to episode 482 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk from Memberful—this is the third and final episode of our Memberful mini-series! How to Build a Thriving Membership Site In this week's episode of our podcast, we're diving deep into the power of community for your membership site! Join Jen as she shares her insights on how to foster genuine connections with your audience and ensure they fee...
2024-09-2753 min
The Food Blogger Pro PodcastCreating a Subscription Platform for Your Food Blog with Jen MatichukMonetizing through a membership as a food creator, choosing a subscription platform, and marketing a membership to your community with Jen Matichuk from Memberful. ----- Welcome to episode 465 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk. Creating a Subscription Platform for Your Food Blog Are you tired of brand partnerships or navigating the Google algorithm? Have you ever considered starting a membership for your community? Then you won't want to miss this podcast episode with Jen Matichuk from Memberful. And yes, Memberful...
2024-06-1150 min
The Ultimate Blog PodcastUnlocking the Possibility of What a Membership Can Add to Your Blogging BusinessHave you ever considered starting a membership? We are joined by Jen Matichuk from Memberful, as she shares more about creating and managing memberships for content creators. We discuss the origin of Memberful, Jen’s work, and the importance of building a community and providing value to your audience. We dive into the membership components, such as exclusive content and community platforms. Jen emphasizes starting small, listening to feedback, and the technicalities of Memberful, underscoring the platform’s role in creating intimate audience connections. If you have ever considered starting a membership, this episode is for you!Than...
2024-06-0443 min
Level Up Creators PodcastS1:E14 Behind The Scenes Of Successful MembershipsIn this episode, Amanda and Jen Matichuk discuss various aspects of building successful memberships for creators. They cover topics such as understanding your audience, pricing strategies, merchandise integration, and the importance of engaging with your audience.Key Takeaways:Engaging with your audience is crucial for building a successful membership.Pricing page psychology plays a significant role in attracting and retaining members.Drip-feeding content over time can help improve retention rates.Learning from mistakes and iterating on your membership offerings is essential for long-term success.Resources:welevelupcreators.com - Level Up Creators websiteJen Matichuk on...
2023-12-291h 07
TWiT Events (Video)Podcast Movement 2023: It Pays to Podcast - How TWiT launched Club TWiT with Memberful
At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa Laporte of TWiT.tv give creators an inside look at how the long-running tech podcast network TWiT grew its community and revenue by partnering with Memberful.
Lisa goes into the hesitations and benefits of launching a paid membership for an established podcast network and how losing 60% of advertisers in the pandemic led TWiT to try subscriptions to diversify revenue
Launching simply with ad-free content and a Discord community avoids disrupting their ad-supported audience and starting with 1-2 membership tiers, focusing on delivering promised perks before expanding offerings
She shares...
2023-09-1525 minTWiT Events (Audio)Podcast Movement 2023: It Pays to Podcast - How TWiT launched Club TWiT with Memberful
At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa Laporte of TWiT.tv give creators an inside look at how the long-running tech podcast network TWiT grew its community and revenue by partnering with Memberful.
Lisa goes into the hesitations and benefits of launching a paid membership for an established podcast network and how losing 60% of advertisers in the pandemic led TWiT to try subscriptions to diversify revenue
Launching simply with ad-free content and a Discord community avoids disrupting their ad-supported audience and starting with 1-2 membership tiers, focusing on delivering promised perks before expanding offerings
She shares...
2023-09-1525 min
The Videocraft Show Presented by Video HuskyHow to Build, Launch, and Run a Money-Making Membership Program (With Jen Matichuk) [The Videocraft Show Episode #58]We talk a lot about the importance of revenue diversification for video creators on this show. Beyond brand deals, selling merch, or creating your own physical or digital products, another source of income for creators is memberships. In this week’s episode, we talk with someone who can help you jumpstart your own. Jen Matichuk oversees strategic partnerships at Memberful, a software platform that empowers creators to sell memberships to their audiences. It was founded in 2013 and was acquired by Patreon five years later. In her role at Me...
2022-07-121h 09