Shows
What’s Up, WakePolitely Breaking Down AI with Jen McFarlandIn this episode, Melissa sits down with tech expert Jen McFarland, a contributing writer for WRAL TechWire, author of Cary Magazine's Geek Peek column, and founder of Marit Digital, to explore the world of artificial intelligence (AI). They discuss the implications of AI in our daily lives, its integration into business operations, and how even non-tech-savvy individuals can start using AI tools like ChatGPT. With insights on the ethical concerns, potential misuse, and the importance of approaching AI responsibly, Jen provides practical advice for individuals and small businesses. Throughout the conversation, the duo debunks myths, highlights the positive uses...
2025-08-1240 min
Women Conquer BusinessJen & Shelley Signing OffJoin us for the last episode of Women Conquer BusinessWe've helped you create consistent content, start a blog, create a live stream, and get insights on some of the biggest apps on the market.We love our partnership. And it's time to close this body of work as we each embark on new projects and collaborations.Join us as we wrap things up together.Key InsightsWe live in a time where anybody can make something, so why not make things? — JenMarketing Self-Assessment | Women Conquer BusinessWe...
2023-01-0635 minWomen Conquer Business2022 Year in Review: Top 8 Shows + BloopersTop 8 Shows for Women Conquer Business in 20220:00 Music and Intro0:57 The Women Conquer Business Mission2:19 Top 8 Best and Most Popular Shows of 20228:54 Quips and Quotes20:28 Our funniest moments from 202228:39 Looking ahead to 2023Connect with UsPodcast ProductionPodcast hosting: Captivate* (affiliate link)Livestream: StreamYard* (Shelley's referral link)Music: Uppbeat.ioConnect with JenBrought to you by Women Conquer BusinessConnect with Jen McFarlandWomen Conquer Business marketing consultancyConnect with ShelleyEngineered by AGK M...
2022-12-3030 minWomen Conquer BusinessScore Lifetime Deals on AppSumo to Save Marketing CostsUsing AppSumo to Save Marketing CostsOn this episode of Women Conquer Business, we dive into the world of AppSumo and its various tools and features for businesses.A new AI writing tool, ChatGPT, is discussed along with concerns about plagiarism and the loss of personal writing style. The host also shares her personal experience with AppSumo, finding useful courses and tools such as MissingLettr and Social Bee. She also discusses Luna, a cold outreach sales program, and the benefits of owning a platform like Bonsai.We cover the vetting process for AppSumo...
2022-12-2344 minWomen Conquer Business[BONUS] 2022 Word of the Year with Liz ZirkBringing back a listener favorite from 2018-2020: Word of the Year with Jen McFarland and Liz Zirk! Enjoy this Christmas Week Bonus Episode with my dear friend, Liz. ~ JenSources: Word of the YearMetaverse, Oxford English Dictionary (second place)Gaslighting, Meriam WebsterJen's appearances on Liz's podcast, Word of the Week:UnfeignedSanguineThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
2022-12-2032 minWomen Conquer BusinessWrite Persuasive Copy without Feeling IckyPersuasive CopyWriting persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action.However, it can be difficult to master, especially when you get all the feels and run to take a hot shower afterward to wash off the ICK!This week's Livestream podcast episode is ALL ABOUT the best ways to write persuasive copy WITHOUT feeling icky. We'll help you write more persuasive copy to create incredibly powerful email marketing and social media posts....
2022-12-1645 minWomen Conquer BusinessProduct Bundle Campaigns: How to Grow Your List the Remarkably Easy WayCollaborating on a Product BundleHave you ever seen a deal where for one low price, you can get dozens of courses, books, and master classes? That's called a product bundle. Product bundles can be great email list-building experiences.This week, learn how you can collaborate with other industry experts or creators to put together and sell a product bundle. Shelley explores the benefits, costs, and results of her recent participation in the Infostack Content Creator Super Stack Black Friday campaign.Key InsightThe number one thing that's working is email, talking...
2022-12-0943 minWomen Conquer BusinessWhy Curiosity Improves Your Products and MarketingCuriosity Improves Your BusinessWant to make better products? Get your marketing message on point? Curiosity has the power to change everything — for the better. It drives invention, innovation, and discovery. It is the driving force behind progress.Why? When your business has a curious attitude, they have the capability to stop chasing trends and start addressing its customers' deepest desires. In this episode, we'll discuss how you can incorporate curiosity into your business to develop better products and guide your marketing message.Related Episode: Curiosity and Imperfect ActionRelated blog pos...
2022-12-0243 minWomen Conquer BusinessAmazing Benefits: Genuine Gratitude in Life & MarketingLearn why gratitude is a yearlong celebration of others, why you need more gratitude in your life, and how to incorporate gratitude into your marketing without feeling icky.Special Edition Gratitude EpisodeGratitude: a yearlong celebrationGratitude improves your attitudeHow to get started with gratitude in your marketingWhy gratefulness makes us all betterRelated Episode: The Power of Gratitude.Related blog post: Why Gratitude is Incredibly Important.Key InsightsYou feel a lot more gratitude for what you do have and where you're going, and also urgency about where you wa...
2022-11-2543 minWomen Conquer BusinessPowerful Product Ladders to Boost Client AttractionProduct ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. Learn how to get started.Product Ladders: Something for EveryoneA product ladder is a range of products varying in price and features. Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. You can create a product ladder by breaking services into smaller chunks or offering products or services in bundles or packages.How do you get started...
2022-10-2836 minWomen Conquer BusinessLaunching a New Product or Service? Your 4 Most Important QuestionsWe uncover your 4 MOST IMPORTANT questions you MUST ASK before you start something new. Why? Because it saves you time and money.Ask This Before Your Next LaunchAs business owners, we LOVE to chase our ideas. What's better than attracting our customers with a new offering? BUT have you asked all the important questions you need to consider before going all-in?During this episode, we uncover the 4 KEY questions you MUST ASK before you start something new. Why? Because it takes too much time to launch and market your ideas, so you...
2022-10-1445 minWomen Conquer BusinessMarketing FOMO: The Power of Patience in MarketingDo you have Marketing FOMO? Marketing changes Every.Single.Day. If you're always jumping to the newest tactics learn why patience is a marketing virtue.Follow Me, Chicken, I have the CornDo you have marketing FOMO? Shiny object syndrome?Marketing changes Every.Single.Day.AND, it's easy to forget the power of PATIENCE in marketing.If you're always jumping to the newest tactics and latest, greatest software, learn why you're killing your marketing (and hurting your business).Words of WisdomAs business owners, we have...
2022-09-3052 minWomen Conquer BusinessStreamline Content Creation with Batching: How to Batch Your ContentLearn how to carve out time for content batching, including setting up a structure for creating batches of content all at once, repurposing, and how that can reduce stress and so you will shine online.Content BatchingIf you feel like you never have time to create content for your audience, we are going to blow your mind with content batching.Learn how to streamline content creation with batching.Are you getting everything you can out of your content? Maybe you feel too rushed to get everything done and you’re ov...
2022-09-2349 minWomen Conquer BusinessWhat if Social Media Disappeared? Marketing without Social MediaAre you overly reliant on social media? What if social media disappeared? Get great ideas for marketing without social media.What If Social Media Disappeared?Are you overly reliant on social media? What if social media disappeared? What would you do?Our show talks a lot about creating content and running a business using digital marketing tactics. All.The.Time.In this episode, Jen and Shelley discuss what they would do if social media suddenly disappeared. They discuss how you can adapt your marketing strategies, develop your business differently, and even...
2022-09-0947 minWomen Conquer BusinessDropshipping for Beginners: Transform Services into ProductsLearn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online.Dropshipping for BeginnersIf you don't know what dropshipping is, it's basically selling physical products without having to worry about stocking them. No more garages filled with books and t-shirts!Learn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online. We’ll share our own experiences with Amazon, Printful, and other dropshipping platforms so you can get st...
2022-09-0232 minWomen Conquer BusinessCreate Your Course Online: Best Online Course PlatformsOnline courses are a great way to promote your business, products, and services. Get the details on the best online course platforms.Best Online Course Platforms With the rise of self-publishing and the success of platforms such as YouTube, blogging, and podcasting, there is now a tremendous demand for online courses.By using online course creation platforms, businesses can create courses to sell or use internally.These platforms are a great way to promote your brand, business, products, and services to increase revenue.Get the details on the top...
2022-08-2657 minWomen Conquer BusinessRecession-Proof Your Business with Creative Revenue StreamsWant a recession-proof business? Learn about passive and active revenue streams, and how to open up new pathways to earning revenue.Create a Recession-Proof BusinessHaving only one revenue stream means taking a chance that it will never fail. When the economy experiences changes that affect your business, income can quickly dry up. If you rely solely on a few steady clients for all your income, what happens if they suddenly leave you?That’s why we recommend creating multiple, diverse revenue streams to support your business.In this episode, we’ll e...
2022-08-1248 minWomen Conquer BusinessPodcast Guesting: Be a Great Guest and Promote Your BusinessShelley gives us the scoop on how to find and reach out to podcast hosts. Learn how to be a great guest, find the RIGHT podcasters to collaborate with, and why promotion is the key to success.How do collaborations help you expand your audience?Podcast guesting is one of the BEST ways to promote your business (for free!). You can expand your brand, reach a new audience, gain credibility and showcase your products and services.But how can you find the right podcast and get booked as a guest? How do you...
2022-08-0536 minWomen Conquer BusinessSocial Media Automation: Best Productivity Boosting Marketing ToolsSocial Media Automation: Best Productivity Boosting Marketing ToolsAre you sick of wasting hours every day on social media? Does it feel like you're not getting anything accomplished because of all the time you spend posting on your social media accounts? That's exactly how we felt. If you're spending too much time on social media, but not seeing any results, then this episode is for you. We'll guide you through solutions to help you boost your productivity. We review the best social media automation tools we've used and tested. We'll explain how they wo...
2022-07-2252 minWomen Conquer BusinessHow to Expand Your Reach on Social Media with Effective EngagementHow to Expand Your Reach on Social Media with Effective EngagementHow do you increase your engagement and reach on social media in 2022?The purpose of social mediaBrand awarenessCustomer ServiceSharing fun and interesting postsThought leadership (blogs, podcasts, articles written by others)Create a strategy for visibility and credibilityUse our topic clusters episode to generate content ideashttps://www.womenconquerbiz.com/podcast/topic-clusters/ (or on YouTube: https://www.youtube.com/watch?v=hy-evnzLJxc) If you can do nothing else, comment on other people’s postsSocial selling: great example Lately.ai (other people’s audiences)Share personal values that are re...
2022-07-1556 minWomen Conquer BusinessTopic Clusters: Fresh Ideas Based on ExpertiseIf you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU. Learn about creating Topic clusters (AKA content themes) based on your expertise.Topic Clusters and Content ThemesWe've talked A LOT about researching content based on customer testimonials and basic keyword research. But if you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU.This week's show is all about creating Topic clusters (AKA content themes) based on your expertise. You'll find you have...
2022-06-2447 minWomen Conquer BusinessHow to Start with YouTube: Beginner's GuideLearn how to set up your channel, the basics of how to use YouTube to grow your business, and get started live streaming.How to Start with YouTubeHey everyone! Today, Shelley and I guide you through how to start with YouTube, the second largest search engine and most popular social media channel in the US.Why YouTube?Setting up your channelBasics of how to use YouTube to grow your businessHow to get started live streamingWords of WisdomAt the beginning of crafting that show, get those biggest fans who...
2022-06-1052 minWomen Conquer BusinessHow to Get More Comfortable on CameraVideo content can be the most powerful way to connect with your audience. But only when you’re comfortable on camera. This episode is all about getting you grounded and ready to film.Getting Comfortable on CameraVideo content is more important than ever, and this new era of content marketing has created a huge demand for public speakers. Video content can be the most powerful way to connect with your audience. But only when you’re comfortable on camera.If you're doing a lot of events, attending conferences, or you just want to b...
2022-05-2649 minWomen Conquer BusinessDIY Video Recording Studio: Essentials to Get StartedGet your DIY video home recording studio setup up and running, including options for a bare-bones budget, and the first upgrades to consider.Video Home Recording Studio SetupIf you'd like to create videos to support your business, look no further. This episode covers the essentials to get your DIY video home recording studio setup up and running, including options for a bare-bones budget, and the first upgrades to consider.Shelley Carney and Toby Younis, livestreaming experts with their own in-home studios, host this episode. Jen's on vacation, living in a yurt without...
2022-05-2053 minWomen Conquer BusinessHow Content Marketing Supports Your Business GoalsIf you’re curious about content marketing, or specifically how content marketing supports your business goals, you’re in the right place.Content Marketing to Support Your GoalsIf you’re curious about content marketing, or specifically how content marketing connects to your business goals, you’re in the right place.Learn why what you say, how you say it, and how often you repeat the message plays into every successful business.How content marketing connects to your business goalsWhat are your business goals?How can content marketing help you achieve those goals?Wh...
2022-05-1253 minWomen Conquer BusinessMarketing Campaign Ideas That Help You Get TractionMarketing Campaign IdeasYou want to launch your new product or service, but how do you get attention from the right people at the right time? What is the secret that successful entrepreneurs know and use to gain visibility and credibility for their brand and business?In this week's episode, you'll learn marketing campaign ideas that actually work so you can reach your goals.Here are some of the topics we cover:Importance of an email list/audienceBlog sharing campaignsWhy (and when) you need to consider ads to bring in peopleHow the...
2022-04-2837 minWomen Conquer BusinessMarketing Campaigns 101: 7 Winning StrategiesHow to effectively let people know about your content, products, and services to generate interest and build trust.Summary: Marketing Campaigns 101Creating content is great... but growing your audience (and influence) starts with marketing campaigns.In other words, you have to let people know about your content, products, and services — not once, but over the course of time — to generate interest, build trust, and make sales. Marketing campaigns, when done right, check all the boxes. This fun, interactive episode reviews marketing campaigns 101 and gives you all the nuts and bolts for how to...
2022-04-1452 minWomen Conquer BusinessIncrease Business Productivity with AutomationLearn how to automate daily tasks to boost your business productivity.Business Productivity: Episode SummaryProductivity is the speed of your business. How quickly do you deliver products to be sold? And, is it a repeatable process? When you look at it this way, increasing your business productivity is a crucial key to success.Jen McFarland and Shelley Carney discuss how to automate daily tasks to boost your business productivity. We'll go over all the things you can do to automate, providing amazing ideas you can implement now to save you time and...
2022-03-1852 minWomen Conquer BusinessHow Productivity is Calculated: Smart Tips to Save You TimeProductivity is important for any business to be successful. But… how is productivity calculated? We explore that along with time-saving tips on this episode.How Productivity is Calculated Episode SummaryProductivity is important for any business to be successful, especially if it's a small one that relies on the efforts of a few people. But… how is productivity calculated? More importantly, how can you measure and improve the productivity of your business?In this video, we’ll provide a few tips that can help measure productivity, including how to break down tasks effectively and ho...
2022-03-1156 minWomen Conquer BusinessWhy is Productivity Important in Business?Whether you’re a solopreneur or leading a small team, productivity is crucial to your business growth. We discuss what productivity is and why it’s important to your business.Productivity in Business SummaryWhether you’re a solopreneur or leading a small team, productivity is crucial to your business growth.We also discuss what productivity is and why it’s important to your business. We also chat about how productivity, time management, and non-negotiables can work together to keep you on track, and off the 'time waster' path.There is more tha...
2022-03-0352 minWomen Conquer BusinessShould I Create Online Courses to Expand My Brand and Business?Have you been thinking about creating online courses to expand your brand and increase revenue in your business? Get simple steps to designing and generating digital courses to transform your ideal clients and increase your impact and income.Online Courses Strategies SummaryHave you been thinking about creating online courses to expand your brand and increase revenue in your business? Is it the right time? Is it the right move for you?During this show we'll guide you through the following questions:Who should be producing courses and why?How do you...
2022-02-1755 minWomen Conquer Business5 Most Effective Organic Digital Marketing StrategiesEvery entrepreneur and small business owner needs effective digital marketing strategies that are easy to implement and work for any stage of business.Digital Marketing Strategies SummaryEvery entrepreneur and small business owner needs effective digital marketing strategies that are easy to implement and work for any stage of business.What are the top 5 digital marketing strategies that will get your online presence seen by millions of people and get you more leads and sales?Take your online presence to the next level when you optimize your website, improve your blogging...
2022-02-1048 minWomen Conquer BusinessHow to Boost Business Visibility with Community EngagementLearn why it's important to be active in communities to reach a new audience, increase brand awareness, and build relationships.Business Visibility Episode SummaryAre you ready to boost your business visibility? It's important to be active in communities to reach a new audience, increase brand awareness, and build relationships that will help you grow your business.Which forms of community engagement can help grow a business the most?How can you quickly find communities related to your niche and effectively engage as a member?We share simple steps...
2022-02-0351 minWomen Conquer BusinessRepurpose Content to Promote Your BusinessRepurposing content takes something you’ve created and shares it in a new way to give it new life. Get simple steps for creating content that can easily be repurposed in other formats and the strategies we use to multiply and leverage your original work.Repurpose Content Episode SummaryHave you ever wondered how to repurpose content without wasting hours of your day? Us too.The main idea behind repurposing content is to take something you’ve created and share it in a new way to give it new life.The hard...
2022-01-2755 minWomen Conquer BusinessFind the Right Marketing Tools in 3 Easy StepsGreat marketing tools increase reach, communication, and ROI. Get simple steps for finding the right marketing tools to grow your business.Marketing Tools Episode SummaryThe best marketing tools help you to reach a wider audience, stay in touch with your customers, connect with prospects, and grow your business.But with so many marketing tools available, it can be hard to know where to start. Or, maybe you got started and the pieces don't *quite* feel like they're fitting together.We'll share simple steps for finding the RIGHT marketing tools to...
2022-01-2051 minWomen Conquer BusinessCreate Consistent Content for Your Small BusinessCreate consistent content for your small business by following social media and content marketing trends like shoppable posts.Consistent Content Episode SummaryWe're excited to announce a new show format and exciting changes to the show.The biggest things you'll get are two hosts (twice the knowledge!), a fun format, and we've made it easier than ever to ask us questions before, during, and after the show.This week, we talked a lot about shoppable posts (interactive posts to help you sell your products) using video, and the easiest ways to...
2022-01-1454 minWomen Conquer BusinessBuild a Business Strategy Around Your Greatest StrengthsYour strengths are what makes you unique; and, it's easier to create a repeatable process you’re willing to follow through on long-term.Summary: Build a Business StrategyToo often business leaders look to others to develop a business strategy.It's critical to develop and build a business strategy correctly that plays to your (and your team's!) strengths not only because it's what will make you unique, but also because that's the repeatable process you're willing to follow through on over the long haul.Regardless of how you're funded, it's likely ther...
2021-07-1309 minWomen Conquer BusinessBusiness Analogy Stories: What Do Your Business & a Crow Have in Common?As I began recording, a crow zoomed down the chimney and into my fireplace. Learn how these business analogy stories guide better decisions.Summary: Business Analogy StoriesBusiness analogy stories help us sort out the craziest problems we face. For example, as I began recording this show, a crow fell down the chimney and into my fireplace. Learn how this strange occurrence relates to our businesses in this post-COVID world.Words of WisdomWe came up with a plan for how we're going to get the crow out. We open the doors...
2021-06-3010 min
The Mitch Gray ShowEpisode 65: Let's Slay Your Marketing Tech Overwhelm w/ Jen McFarlandJen McFarland has more than 25 years of training, teaching, and executive experience in leadership, project management, and digital marketing. In 2016, she founded Women Conquer Business, a digital marketing operations consultancy that helps entrepreneurs.Special Guest: Jen McFarland.
2021-02-251h 02
Women Conquer BusinessConsumer Behavior Since COVID-19This week, we dive into the new normal. How have things changed since COVID-19 and what does that mean for your business? That's right. We're going to talk about consumer behavior since COVID-19 what we know right now, and its possible implications for the future.
References:
thinkwithgoogle.com
Are Recent Trends Here to Stay? Signals of a Mindset Shift
About the Host
Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector pr...
2020-06-2300 minWomen Conquer BusinessThe Mindset Shift that Released a Man from Prison with Brian FowlieWe are taking a break this week. Please enjoy this rebroadcast of one of my favorite episodes from the early days.
Are you in a self-created prison? Are you limiting your success? Jen interviews Brian Fowlie who learned meditation to free his mind while in prison. Now he helps people break through the walls of limitation and develop personal empowerment.
Brian talks about how the prison system helped him see and breakthrough his limitations. You’ll also learn the business mindset benefits of meditation.
About Brian Fowlie
Brian Fowlie left home at 1...
2020-06-1600 minWomen Conquer BusinessResilient Leadership During UncertaintyLet's build those resilience muscles! This episode is about how to lead with resilience during times of uncertainty. Here's what you'll learn:
Find pieces of gold in the present landscape “the new normal”Expand your mind to expand your reachFocus on the things you can change (while staying out of busy-ness)Promotion in this strange, new world
Things we mention:
Marketing Rebellion by Mark Schaefer (book)
Pervious episodes:
Show up with Empathy & A Growth Mindset with Maria Ross
Crisis Marketing with Jeremy Miller
How to Implement Agil...
2020-05-1900 minWomen Conquer BusinessShow Up with Empathy and a Growth Mindset with Maria RossFounder, author, speaker, and brand strategist Maria Ross shares how you and your business can show up with empathy and a growth mindset, to pivot with spot-on messaging during challenging times.
Learn about the intersection of empathy, business, and the current health and economic crisisWhy showing up will help you be remembered laterHow a growth mindset benefits business ownersLearn things you need to stop — and start — doing to be successful right nowHow to pivot and adapt your message based on your customer avatar (and what people are saying)
Maria also appeared on episode #82, Why Empathy is your Busi...
2020-05-1200 minWomen Conquer BusinessHow to Name Your Brand, Product or Service with Jeremy MillerLearn in detail how to name your brand, product or service. Great for small teams or solopreneurs — anyone who can't or doesn't want to hire a marketing team.
Interview with brand strategist and bestselling author, Jeremy Miller.
This was recorded before coronavirus hit North America. Everything that he teaches in his book is applicable today. Why?
Because if you're pivoting your business, you probably have new products and services you need to name.
And this podcast episode will help you with that. Big time.
Listen to Crisis Marketing wit...
2020-05-0700 minWomen Conquer BusinessCrisis Marketing with Jeremy Miller, Brand Strategist & Bestselling AuthorWe discuss crisis marketing with brand strategist and bestselling author, Jeremy Miller.
We visit about how the 2008 financial crisis reshaped and grew his family's recruiting business, and how it's helped him guide businesses through today's crises.
If you'd like to learn more about how to adapt your business to the current health and financial crisis and the best ways to market your business during this crisis, you are in the right place.
You'll learn how:
Jeremy grew is family's recruiting business during the 2008 Great RecessionImportant it is to be helpful (and check...
2020-05-0500 minWomen Conquer BusinessHow to Structure Your Day While Working from HomeWe cover the top 5 things you can do to structure your day while working from home.
This is a COVID-19 episode, so we are taking time to acknowledge the typical 'productivity best practices' don't apply — at least not entirely.
Prepare to see yourself — and your work day — differently.
Show Notes: https://www.jenmcfarland.com/structure-your-day/
Have a question or a comment?
Leave us an audio message and we will answer it on air: https://www.speakpipe.com/womenconquerbusiness
About Jen McFarl...
2020-04-2800 minWomen Conquer BusinessGratitude in Business: Why It's Incredibly ImportantWe live in unprecedented times. Pause. Make space for gratitude in business.Summary: Gratitude in BusinessI hope this special bonus episode inspires you to take another look at everything you do have, even when everything is sideways.Words of WisdomWe live in unprecedented times. Pause. Make space for gratitude in business. — JenResources MentionedJen's Appearance on the Growing Your Business Podcast, "Why Grateful Leaders Have Better Businesses"This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/pri...
2020-04-1017 minWomen Conquer BusinessGratitude: More Important Than Ever Before (BONUS!)This special bonus episode is audio from a Facebook live I did yesterday, where I realized how grateful I am for everything around me, despite COVID-19.
I hope this inspires you to take another look at everything you do have, even when everything is sideways.
Jen's Appearance on the Growing Your Business Podcast, "Why Grateful Leaders Have Better Businesses"
We also mention.... Mindfulness & Radical Acceptance During COVID-19
Don't forget.... get free business resources
2020-04-0900 minWomen Conquer BusinessMindfulness & Radical Acceptance During COVID-19Patricia Thompson is back on the show to chat about mindfulness during crisis.
She introduces us to the concept of radical acceptance.
Learn why radical self-acceptance is so crucial during times of extreme uncertainty, like we are experiencing now with COVID-19.
Learn what mindfulness isHow radical acceptance can transform your emotionsWhy mindfulness is important in times of stress (and crisis!)Get the top 3 practical ways a business leader can practice mindfulness
Listen to Patricia Thompson's first appearance on our podcast.
About Patricia Thompson, Ph.D.
Patricia Thompson...
2020-04-0700 minWomen Conquer BusinessSuccessful Business Women in History: Meet Tenacious Effa ManleyMeet Effa Manley, businesswoman, baseball pioneer, and Civil Rights activist.
Summary: Successful Business Women in History
In celebration of Women’s History Month, and the start of the baseball season (soon!), I wanted to profile Effa Manley, a baseball pioneer, Hall of Famer, and fantastic businesswoman who also fought for civil rights.
I discovered who Effa Manley was on a Writing on the Rails trip with Johnnie Mazzocco when I wandered into Ebbets Field Flannels where they happened to be celebrating women’s baseball. (This is also the store I talk about during the show where I bought the...
2020-03-1045 minWomen Conquer BusinessHow to Start Planning Your Business ProjectsHave you ever wondered how to get started with the planning process? This episode will help you get started with the nuts-and-bolts and the key things to consider before you start working on tasks.
Learn why planning is essentialHow to navigate planned vs. actualWhy mapping out timelines and budgeting is important
If you'd like to learn the Crazy Simple Sweet Spot to Reach Your Goals download your copy today.
References:
Eisenhower quote article
WCB Podcast Projects Series:
Your Life And Business Are A Series of P...
2020-03-0600 minWomen Conquer BusinessHow to Choose Your Business' Next ProjectThere are so many projects you *could* decide to start. How do you choose? The next business project may not be sexy (or it may be sexy beyond belief). Learn how to discern between 'must-haves' and 'nice-to-haves' when choosing the next, best project for your business.
WCB Podcast Projects Series:
Your Life And Business Are A Series of Projects
Demystifying the Most Successful Business Projects
How to Choose Your Business’ Next Project
How to Start Planning Your Business Projects
About Host Jen McFarland...
2020-02-2500 minWomen Conquer BusinessDemystifying the Most Successful Business ProjectsOn this week's show, we're going to demystify business project success. Get the hot tips you need to before you start planning your next big initiative, product launch, or business improvement project.
Leave us a comment or message and we might play it (or answer your question) on a future show.
Goals are where successful project ideas are born. Get The Crazy Simple Sweet Spot to Reach Your Goals today.
Previous episodes we mention:
Overnight Success Myths; Meet Visionary Entrepreneur Bobbie Stewart
Your Life And Business Are A Series...
2020-02-1800 minWomen Conquer BusinessYour Life and Business Are A Series of ProjectsOne of the things that I run into a lot with business owners is they say, "I don't have any experience leading projects." I don't think that that's really true. I'm going to challenge that assumption on this show, and here's why. Everything that you do in your life is a project. Get tips on why you're a pro and how to get started.
Download a copy of The Crazy Simple Sweet Spot to Reach Your Goals and get access to our entire Business Accelerator Free Resource Library.
We talk about Taking Aligned Action. I cr...
2020-02-1100 minWomen Conquer BusinessWhat the Word of the Year Says About Our PlanetThe 2019 word of the year affects everyone — whether you run a business or not. I'm joined this week by my great friend, creator, writer, podcaster, and producer, Liz Zirk, as we tackle the 2019 Oxford Dictionary's word of the year and shortlist. This episode is fun and thought-provoking.Liz is interviewing/quizzing JenExploring the word of the year and shortlisted wordsWhat are some of the challenges we face in making a difference?What can we do to help?Things We MentionOxford's 2019 Word of the YearOxford's 2019 Word of the Year: Shortlist...
2020-01-0757 minWomen Conquer BusinessWhat the 2019 Word of the Year Says About Our PlanetThe 2019 word of the year affects everyone — whether you run a business or not. I'm joined this week by my great friend, creator, writer, podcaster, and producer, Liz Zirk, as we tackle the 2019 Oxford Dictionary's word of the year and shortlist. This episode is fun and thought-provoking.
Liz is interviewing/quizzing JenExploring the word of the year and shortlisted wordsWhat are some of the challenges we face in making a difference?What can we do to help?
Things We Mention
Oxford's 2019 Word of the Year
Oxford's 2019 Word of the Year: Sh...
2020-01-0700 minWomen Conquer BusinessAdvocacy and Overcoming the Odds with Win CharlesWin Charles is a force to be reckoned with. She's single-handedly dismantling the limiting beliefs people have about cerebral palsy and other chronic conditions. We talk about what cerebral palsy is, how people can get access to resources, and what to do when people engage in inappropriate staring.
Things we talk about
Dan Can Shred
Jen's appearance on Ask Win Podcast
Ask Win Podcast
A Diary of a Fashionista (Artwork from C.P.) Podcast
Women Conquer Business Interview with Kelly Mendenhall
Win Charles...
2019-12-1000 minWomen Conquer BusinessSpoonies, Self Care & Podcasting with Kelly 'Nerdzilla' Mendenhall [Explicit]This week we meet Kelly "Nerdzilla" Mendenhall, a recovering nonprofit professional living with chronic pain, who's also building a business from her couch, and crushing it on her podcast. Oh, and she has a wicked sense of humor — just like Jen. Get ready for stories, swearing, and lots of laughs.
Key Takeaways
What is a 'Spoonie'?Living with chronic painGaslighting from doctors; and advocating for yourself to get great healthcareConducting business from the couchBeing a kickass podcaster on A Non-Mom Happy HourLife as a woman who doesn't have children in the wo...
2019-09-1600 minWomen Conquer BusinessPurpose Driven Leadership & Holistic Wellness with Rose DésaugusteKey Takeaways:
Jen shares wisdom from a recent Lyft driver about burnoutWe meet Rose Désauguste, Founder of HueLixirWe talk about strategies you can use to build your business and start-up faster, without breaking the bankWhy we need to start with ourselves, build better leadership, and get clearboth inside and outside our organizations
Rose Désauguste is an impact entrepreneur and founder of HueLixir. HueLixir is a mission-driven digital transformation agency that helps other mission-driven startups to scale sustainably with branding, strategy, software development, and Agile consulting. Rose has led Agile transformation at some large corporations, including Fo...
2019-09-0900 minWomen Conquer BusinessWhy Authenticity and Vulnerability Rock Your WorldHow transparency, authenticity, and vulnerability are different. Why authenticity and vulnerability are your secret sauce, and why transparency doesn't always serve you.
About Jen McFarland, CEO, Women Conquer Business
Jen McFarland ditched her comfy C-suite tech project management job in pursuit of freedom. Jen’s goal is to help business leaders like you vet ideas, take ownership of their projects, and incorporate digital marketing from day one.
If growing your business feels like rocket science, let’s fix that with these free business resources.
Business & Life Conversations Podcast with...
2019-08-1200 minWomen Conquer BusinessOvernight Success Myths; Meet Visionary Entrepreneur Bobbie StewartIs someone telling you there's NO WAY you can succeed? Remember, there's no such thing as an overnight success. You need to be a visionary. Take our guest, Bobbie Stewart, CEO & Founder of Palette Stores. People say retail is dead. Bobbie is reinventing retail through innovation that delivers unique value.
Meet Bobbie Stewart, CEO & Founder, Palette Stores
The pursuit of happiness is doing what you love even when it puts the spot light on someone else. Bobbie Stewart is a serial entrepreneur whose passion is engaging with and building start-ups. As...
2019-08-0500 minWomen Conquer BusinessWhy You Should Learn to be Comfortable with InsecurityAfter last week's episode about productivity in a distracted world, I became really curious about some of the underlying causes of distraction. We're going to talk about one of the biggest emotions causing our distraction. We'll also talk about VUCA (volatility, uncertainty, complexity, ambiguity) and what that means for us as leaders and small business owners trying to achieve big goals.
Ready to conquer your fears and achieve your goals? Let’s work together!
About Jen McFarland, CEO, Women Conquer Business
Jen McFarland ditched her comfy C-suite tech project management job in...
2019-07-2900 minWomen Conquer BusinessHow to Stay Productive in a Distracted WorldReady to experience more freedom? It's time to tame your distractions with our guest, and productivity expert, Mark Struczewski. Jen also shares about the limits of perception and experience, and why it's just as important for providers to stay in their lane as it is for customers to avoid scope creep.
If growing your business feels like rocket science, let's fix that.
Ready to dive in and work with Jen? Let's do this!
About Mark Struczewski
Our guest today is known as Mister Productivity. He works with executives to...
2019-07-2200 min