podcast
details
.com
Print
Share
Look for any podcast host, guest or anyone
Search
Showing episodes and shows of
Jen McKee
Shows
The Kee To Growth
Master Trades Marketing in 2026 with Street-Smart Tips from Thaddeus Tondu
This week on The Kee To Growth Podcast, host Jen McKee sits down with Thaddeus Tondu, CEO and co-founder of On Purpose Media, to unpack the real behind-the-scenes journey of building a digital marketing agency from the ground up—right at the onset of the pandemic. Thaddeus shares how On Purpose Media weathered the unique challenges of launching in February 2020, navigating early wins and rapid client losses as Covid hit, and how the agency clarified its niche by focusing on trades like HVAC, plumbing, and electrical. Their conversation is refreshingly candid, moving beyond generic advice to dissect what it re...
2025-12-02
37 min
The Kee To Growth
The Power of Showing Up: Building community internally and externally
In this value-packed episode of The Kee To Growth Podcast, host Jen McKee sits down with powerhouse guests Stephanie Postell (Anchor Heating & Air), Cindi McNew (Tuck and Howell), and Kerry Sweet (Streamline Services) to explore the transformative impact of showing up for your community—and your team. This conversation pulls back the curtain on what authentic community involvement looks like for businesses in the trades, moving beyond buzzwords and digging into real initiatives that build trust, impact, and sustainable brand visibility. Jen and her guests go deep on how giving back—in ways that align with your comp...
2025-11-25
57 min
The Kee To Growth
Data, Grit & Branding: How the Mahaffeys Turned a Stagnant HVAC Business Into a Modern Success Story
On this episode of The Kee To Growth Podcast, host Jen McKee sits down with Jay and Amanda Mahaffey, the powerhouse duo behind the transformation of Tuck and Howell, a legacy HVAC and plumbing company. This episode goes deep into what it really looks like to acquire a "stuck in the 80s" business, face negative numbers, and rebuild from the ground up with unwavering resilience, a modern marketing plan, and an unshakeable commitment to both numbers and people. Jay shares his journey from working in the trades as a child to eventually buying back his family's business, while Amanda...
2025-11-18
36 min
The Kee To Growth
Behind the curtain: Marketing, Community and Culture Strategies Driving Today's Top Trade Businesses
Get ready to dive deep into authentic growth Join Jen McKee, founder of Kee Hart Marketing, as she hosts a special live episode of the Kee to Growth Podcast at Service World Expo 2025, featuring Mike Venidis, Owner of Good Golly Garage Doors (Phoenix) and Chief Marketing Officer of Good Golly Garage Holdings. This conversation uncovers the messy middle of entrepreneurship—where strategy meets emotion. Mike opens up about a traumatic event that became the turning point in his life, leading him to build and scale successful brands within the home services industry. Together, Jen and Mike explore ho...
2025-11-11
29 min
The Kee To Growth
Jonathan Banister's Take on Sustainable Growth and the True Key to Home Service Success
Growth in business rarely happens by accident—it's built on alignment, strategy, and a willingness to face the messy middle. In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Jonathan Banister, founder and CEO of Top Serve Digital, to talk about the reality of building—and rebuilding—a brand in the ever-evolving world of home services marketing. Jonathan shares his remarkable journey, from running Cornerstone Marketing Solutions to launching Top Serve Digital, pulling back the curtain on his own rebranding process and what it's taught him about identity, reputation, and staying future-ready.
2025-11-04
29 min
Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry
Social Media That Sells Not Just Scrolls with Jen McKee Part 2
This episode of Power Women of the Trades features Jen McKee, Founder of Keehart Marketing, providing crucial insights into modern social media strategy for trade businesses. Jen emphasizes that the goal of social media must be to create authentic, engaging content that shows up in the news feed and builds trust, rather than just seeking high scroll counts. The discussion highlights why being visible across multiple platforms and embracing consistency and community involvement are ultimately more valuable for growth than relying on isolated ad campaigns. Tune in now to hear how to transform your online presence and drive measurable...
2025-10-29
30 min
The Kee To Growth
Collaboration Over Competition: Frank Luersen's Approach to Growth in the Trades
On this episode of The Kee to Growth Podcast, host Jen McKee sits down with Frank Luersen, owner and general manager of Home Team Electric in Palm Springs, California. Frank takes us through the messy middle of building his business—starting in the grind of new construction, shifting to residential service, and the emotional and tactical pivots that saved the company during hard times. From learning that business is its own trade to finding the right mentors, Frank's story is all about authentic growth, the power of local branding, and the human side of marketing in the trades.
2025-10-28
31 min
Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry
Social Media That Sells Not Just Scrolls with Jen McKee Part 1
Welcome back to Power Women of the Trades with Cassie and Kailee! This week, we welcome Jen McKee, Founder of Keehart Marketing, an award-winning force in social media for plumbing and HVAC businesses. Jen delivers invaluable insights on transforming boring company accounts into platforms that skyrocket engagement and drive revenue. We dive into the critical do's and don'ts of content creation, how to strategically leverage AI for exponential growth, and the necessity of taking calculated risks to maximize both your business and personal brand. Listen now to learn how to transform your socials and maximize your potential!
2025-10-22
20 min
The Kee To Growth
Trades Meet Tails: Growing a Plumbing Business with Dogs and Heart 🐾
On this episode of The Kee To Growth Podcast, host Jen McKee sits down with Mitch Smedley, founder of Smedley Plumbing in Kansas City and co-owner of a small business consulting agency, to peel back the layers on building a service-based brand that's both community-driven and memorable. Mitch shares his journey from two decades working in the plumbing industry to launching his own company in 2020—right at the height of pandemic uncertainty. Rather than playing it safe, he doubled down on a purpose-forward approach, leading with the Family First program that offers free plumbing repairs for those in need as...
2025-10-21
28 min
The Kee To Growth
From Marketing to Mentorship: Lessons on Growth With Karen and JC Hite
In this episode of The Kee to Growth Podcast, host Jen McKee sits down with powerhouse husband and wife duo Karen and JC Hite. Both are recognized as leading mentors in the home services and marketing agency space, but their reach extends far beyond just marketing—think business education, stable scaling, mindset, and true relational growth. Jen shares how Karen and JC have influenced her own entrepreneurial journey and why she gravitates to mentorship as a foundation for growth, setting the stage for an authentic, value-packed conversation. JC and Karen dive into the evolution of their business, ex...
2025-10-14
29 min
The Kee To Growth
From Grind to Growth: Mandeep Bhalla's Journey Building a Marketing Agency for Trades
In this insightful episode of The Kee To Growth Podcast, host Jen McKee sits down with Mandeep Bhalla, founder and CEO of Grow Nearby and Grow Reviews, and host of the Bond for the Trades podcast. Together, they peel back the curtain on what's really working in home services marketing, exploring both the tried-and-true fundamentals and the emerging shifts that are reshaping digital marketing and branding for the trades. Mandeep shares his personal journey—immigrating from India, diving into the U.S. home service sector, and launching his own agency at the onset of the pandemic. This episode is fi...
2025-10-07
25 min
Overnight Success
From Side Hustle to Sparkly Success: Jen McKee’s Journey in Trades Marketing
What does it really take to grow a thriving business in an unexpected niche?In this episode, Cristy Lime sits down with Jen McKee, founder of Kee Hart Marketing, a social media agency shaking up the trades industry. From waiting tables to building a nationally recognized agency, Jen’s story is packed with grit, growth, and the bold decision to niche down where no one else was looking.You’ll hear how Jen became one of the first to put trades businesses on TikTok, scaled her side hustle into a 7-figure agency with a team of n...
2025-10-01
45 min
The Kee To Growth
Jackie Sorensen's Unfiltered Marketing Moves: The Secret Sauce Behind Her HVAC Growth
In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Jackie Sorensen—third-generation owner of an 80-year-old HVAC company and the powerhouse behind the "Jackie H Vaci" brand. Jackie opens up about her journey from fresh-out-of-school tech to owner, including what it was like to carry her family's legacy while making it her own. She and Jen discuss the very real challenges of stepping into leadership, especially as a woman in the trades, and the mindset shifts and intentional boundaries that powered her growth along the way. Jackie and Jen get real on...
2025-09-30
28 min
The Kee To Growth
Service World Expo 2025 Preview: Carol Longacre on Building Community and Standing Out with In-Person Marketing
In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Carol Longacre, Director of Affiliate Relations at Service Nation, for an insightful conversation that digs deep into the real world of business growth, leadership, and the power of connection in the trades. Carol shares the journey from building her own family remodeling company to supporting thousands of contractors through Service Nation and the upcoming Service World Expo. The discussion is filled with vulnerable moments about embracing the "messy middle" of entrepreneurship, developing an authentic brand, and aligning growth with personal values and mindset.
2025-09-23
36 min
The Kee To Growth
How Dustin Van Orman Helped Any Hour Grow from $2M to $500M Without Hype
On this episode of "The Kee To Growth Podcast," Jen McKee chats live from Orlando at the EGIA Epic conference with Dustin Van Orman, a cornerstone leader at Any Hour Services and a champion of service business growth and leadership in the trades. Dustin walks us through his unique trajectory from being an HVAC tech running service calls to overseeing game-changing company tours and leading mergers and acquisitions. His perspective on growth is grounded in sustainable business development, practical marketing strategies, and—most importantly—the cultivation of leadership at every level. Dustin shares the origin story of Any...
2025-09-16
26 min
The Kee To Growth
Guerrilla Marketing in the Trades: Hard Lessons and Wins from Chris Vance
In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Chris Vance, Executive Marketing Coach at Certain Path. Chris shares not just his best practices for trades marketing, but also the real-life challenges and breakthroughs he's seen working closely with hundreds of contractors in HVAC, plumbing, electrical, and roofing across the US and Canada. Jen and Chris dig into what it really takes to grow a service-based business—from those early days under a million in revenue, through expansion, and into building brand recognition at scale. Chris opens up about falling into tr...
2025-09-09
26 min
The Kee To Growth
From Punk Kid to HVAC Powerhouse: Colleen Keyworth on Growth, Marketing, and Real Community
In this episode of The Kee To Growth Podcast, Jen McKee sits down with Colleen Keyworth, one of the most well-known voices in the HVAC industry. As VP of Sales and Marketing at Online Access, Colleen brings a dynamic background rooted in a 65-year-old family business and has built her career championing women, building strong networks, and advancing the field of contractor marketing. Her story is a testament to how sometimes the path you resisted most becomes the one that unlocks the most fulfillment and alignment. Colleen opens up about her early dislike of the family trades...
2025-09-02
35 min
The Kee To Growth
Building Brands People Can't Ignore: The Wizardry of Ryan Chute on Growth
In this episode of The Kee to Growth Podcast, host Jen McKee sits down with Ryan Chute, partner at Wizard of Ads and a seasoned strategist in the home services industry. Jen and Ryan dive into the art and science behind building brands that not only get noticed but become unforgettable household names—brands that weave themselves into the culture and conversations of their communities. Ryan shares how his early exposure to Roy Williams' famous Monday Morning Memo and the evolution of Wizard of Ads inspired his journey from transactional sales to transformational marketing rooted in real human behavior. ...
2025-08-26
29 min
The Kee To Growth
Why Consistency Beats Hustle for Growth in Service-Based Marketing with Sarah Ghirardo
This week on the Kee To Growth Podcast, host Jen McKee welcomes Sarah Ghirardo—a dynamic force in home services marketing, content, and community-building—to unpack the evolving landscape of trades marketing, automation, and sustainable growth. Sarah's journey from Director of Marketing at a multimillion-dollar HVAC business to Director of Product Content at ServiceTitan, and co-host of the Trademark Podcast, is infused with honest stories, hard-won wisdom, and a deep love for lifting others up. Together, Jen and Sarah get candid about navigating big company pivots, "media chaos," compliance, and the power of showing up—consistently, vulnerably, and with a lear...
2025-08-19
33 min
The Kee To Growth
From Startup to Acquisition: Mehdi Khachani's Playbook for Sustainable Business Growth
In this episode of The Kee to Growth Podcast, host Jen McKee sits down with Mehdi Khachani, CEO and founder of Sunny Bliss, to pull back the curtain on what it really takes to scale in the home services industry. The episode kicks off with Mehdi's story of spinning a plumbing division out of his residential remodeling company and boldly rebranding and expanding the business in under a year. Jen and Mehdi dig into the messy middle between vision and execution, challenging the notion that growth requires waiting for the "perfect" moment. Instead, Mehdi shares how embracing rapid, calculated...
2025-08-12
28 min
The Kee To Growth
How Chuck Worley Grew His Business from $300k to $17 Million
In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Chuck Worley for an inspiring, no-nonsense conversation about building a business rooted in personal branding, community, and character. Chuck shares his remarkable journey from growing up in a military town and struggling with school challenges, to breaking through industry stereotypes and scaling Whirley's from a small, struggling company into a $17 million local leader in home services. Chuck and Jen dive deep into the "messy middle"—the real-life detours of entrepreneurship that don't get talked about enough. Chuck opens up about hi...
2025-08-05
35 min
The Kee To Growth
Why Mindset Matters Most for Growth: Marketing Wisdom with Jennifer Bagley
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Jennifer Bagley, CEO of CI Web Group, for a fascinating deep dive into the rapidly evolving world of digital marketing, AI-enabled websites, and the ongoing digital transformation in the home services trades industry. Jennifer shares her journey from a background in global supply chain and enterprise systems to becoming a pioneering voice in digital marketing for home services. Her approach reflects a unique blend of data-driven strategy, relentless education, and an entrepreneurial spirit focused on learning and adapting to constant technological change.
2025-07-29
31 min
The Kee To Growth
The Power of Relationships: Lawrence DeHart's Secrets to Scaling a Service Company
In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Lawrence DeHart, founder and owner of De Hart Plumbing, Heating, and Cooling in Manhattan, Kansas. Lawrence shares his journey of building a thriving home services business from the ground up against all odds, starting with nothing but determination, a $20 box of business cards, and a focus on relationship building. The conversation unfolds with raw honesty, covering the realities of entrepreneurship and how the messiest beginnings often lay the strongest foundations. Lawrence reveals that authentic growth is less about quick fixes and more about intentional...
2025-07-22
25 min
Unique Genius
Show Up & Scale: Jen McKee on Storytelling, Social Media & Building a Brand That Connects
In this inspiring episode of Unique Genius, Angela Chanowsky chats with Jen McKee, founder of Kee Hart Marketing and the powerhouse behind the Show Up, Stand Out, Scale framework, for a real talk on showing up online, building a brand with heart, and scaling with soul. Jen shares how she transitioned from restaurant manager to award-winning marketing agency owner, why the trades became her niche of choice, and how social media can turn everyday moments into brand magic. Whether you’re a business owner overwhelmed by content creation or a marketing pro trying to stand out, this ep...
2025-07-16
40 min
The Kee To Growth
Preparing for Exit: Marketing, Operations, and Mistakes to Avoid in Home Services
In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Gregg Schonhorn of SF&P Advisors for a refreshingly candid conversation about marketing, branding, and what truly drives the value of a home services business. Gregg, who brings decades of Wall Street experience and a current role matching sellers and buyers in the trades, shares firsthand insights into what makes some companies stand out during a sale—and how marketing plays a much larger role than most owners realize. Forget the "overnight success" talk. Gregg and Jen break down what actually moves the needle fo...
2025-07-15
30 min
The Kee To Growth
The Power of Mindset: Fueling Your Brand and Business Growth with Sandy Papavero
In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Sandy Papavero, Director of Sales and Marketing at CEO Warrior, to unpack the often-overlooked connection between mindset and marketing success for business owners in the trades. The conversation starts with Sandy's unique journey flipping houses alongside her dad, navigating both blue-collar grit and white-collar strategy—a story that ultimately led her to roles in finance, entrepreneurship, and even coaching at Tony Robbins. Sandy shares how her immersion in mindset work, from timeline therapy to neuro-linguistic programming, has shaped not only her own trajectory but al...
2025-07-08
27 min
The Kee To Growth
From Leads to Jobs: The Ryan Fenn Way with Automation
In this episode of the Kee to Growth podcast, host Jen McKee, founder of Kee Hart Marketing, sits down with Ryan Fenn, CEO and founder of Chiirp, an automation tool built to help home service businesses convert more leads into booked jobs. Ryan shares the origin story behind Chiirp, which began with his own windshield repair business and a realization about the power of immediate text follow-ups to convert online leads. This episode explores how automation tools like Chiirp transform the home service industry by closing the critical gap between lead generation and actual job bookings. Jen...
2025-07-01
29 min
The Kee To Growth
Building a Standout Brand in HVAC: Social Strategy Lessons from Ashley Lynds
In this episode of the Kee to Growth podcast, host Jen McKee, founder of Kee Hart Marketing, sits down with Ashley Lynds, the creative mind behind HVAC Ash and current Director of Education and Brand Management at Viper (Refrigeration Technologies). Together, they dive deep into the intersection of B2B marketing, personal branding, and influencer strategies within the trades, specifically looking at what's driving growth for brands in the HVAC industry. Ashley shares her journey from navigating sales during COVID-19 to building an authentic and impactful social media presence, revealing how this shift led her to her current leadership...
2025-06-24
31 min
The Kee To Growth
Key Strategies for Building Audience and Brand Visibility with Tim Brown
Welcome to the latest episode of Kee to Growth Podcast with your host, Jen McKee. In this episode, we dive deep into the world of home services marketing with our special guest, Tim Brown, CEO and founder of Hook Agency. With a wealth of experience in marketing for the trades, Tim shares his journey from roofing marketing to expanding into HVAC and plumbing, and the strategic insights he gained along the way. This conversation is packed with valuable tips on leveraging video content, optimizing SEO, and harnessing the power of branding to drive business growth. Tim discusses...
2025-06-17
34 min
The Kee To Growth
How Family Values Drive Success at Abbott Family Insurance
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Matthew Abbott, cofounder of Abbott Family Insurance, to dive into the world of internal marketing in the trades and how offering employee benefits can transform recruitment, retention, and company culture. Matthew shares his unique journey from growing up in a blue-collar, trades family, serving in the military, and rising through the ranks in the home services industry before launching his family-run insurance agency focused on tradespeople. With firsthand experience in both trades operations and benefits brokering, Matthew offers insights that bridge the gap between...
2025-06-10
28 min
The Kee To Growth
Jen McKee Hosts Carrie Kelsch on Building a Multimillion Dollar Garage Door Empire
In this episode of the Kee to Growth Podcast, host Jen McKee sits down with Carrie Kelsch, founder of A Plus Garage Doors, to delve into Carrie's entrepreneurial journey. As a single mother and mortgage broker, Carrie transitioned into the garage door industry by founding her own company in 2005. From the challenges of starting from scratch to the exciting growth her business has experienced, Carrie shares candid details of her path to success. This conversation is an inspiration for entrepreneurs, highlighting the importance of adaptability and innovation in any business. Carrie discusses her initial hesitation t...
2025-06-03
25 min
The Kee To Growth
Social Media Unlocked: Rachel Pedersen's Journey and Marketing Ecosystem Explained
In this exciting episode of the Kee to Growth podcast, host Jen McKee welcomes Rachel Pedersen, a renowned social media queen known for her brilliant marketing strategies. Jen dives into her personal journey with Rachel, describing how Rachel's content on TikTok became a pivotal inspiration and learning source. Rachel Pedersen, a Minnesota-based mom and wife, shares insights into her multi-million dollar business empire built majorly through organic social media, revealing the power of content creation in transforming businesses. Jen and Rachel explore the depth of Rachel's marketing ecosystem strategies, which include focusing on both organic and backend...
2025-05-27
31 min
Born For The Trades: A Home Service Podcast
Show Up and Scale: How Contractors Can Win Big with Social Media with Jen McKee
What if the secret to scaling your home service business isn't more trucks or more tools—but showing up online with purpose? In this episode of Born For The Trades, host Mandeep sits down with Jen McKee, the sharp and savvy founder of Kee Hart Marketing, to explore why social media isn't just marketing—it's a business growth engine.Jen is no stranger to the spotlight. She’s a 5x award-winning marketer, a 2024 40 Under 40 honoree, and the creator of the Show Up, Stand Out, Scale framework that’s turning heads across the trades industry. From HVAC pros to elect...
2025-05-21
46 min
The Kee To Growth
Creative Marketing Strategies from Dennis the Apprentice at AHR Expo
In this episode of the Kee to Growth podcast, Jen McKee hosts Dennis the Apprentice, who shares his journey from owning a plumbing and heating company in Seattle to becoming a prominent figure in the trades industry through innovative marketing strategies. Dennis, with his extensive experience, discusses how he transitioned from traditional marketing methods like the Yellow Pages to embracing the power of digital marketing, particularly social media. His early adoption of Google AdWords and creative approaches, such as using campaign-style signs, illustrate his knack for standing out in the competitive trades industry. Dennis emphasizes the importance...
2025-05-20
28 min
The Kee To Growth
Building a Billion-Dollar Business: Insights from Kimberly Kean on Marketing and Hiring
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Kimberly Kean, also known as the Margin Creator. Kimberly shares her journey from owning family businesses, Jean Johnson Plumbing and Heating and a Zoom Drain franchise, to now focusing on coaching other business owners. With her extensive experience in scaling businesses to seven and eight figures, Kimberly offers valuable insights into navigating the challenges of business ownership and creating a balanced life. Kimberly dives deep into the concept of being a Margin Creator, explaining how business owners can create financial, time, commitment...
2025-05-13
29 min
The Kee To Growth
Transforming HVAC Marketing: Josh Crouch on AI, Automation, and Growth
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Josh Crouch, CEO and founder of Relentless Digital, a digital marketing company specializing in the trades, including HVAC, plumbing, and electrical services. Josh shares his journey from working in the HVAC industry to starting his own digital marketing agency, emphasizing the importance of understanding SEO and utilizing digital tools to enhance business growth. He discusses how his deep dive into improving Google presence led him to develop strategies that significantly benefit his clients. The conversation shifts to the impact of AI and...
2025-05-06
33 min
The Kee To Growth
Leveraging TikTok and YouTube: Michael Johnson's Guide to HVAC Success
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Michael James Johnson, the owner of AC Man in Fayetteville, North Carolina. Michael shares his journey from serving in the United States Air Force to becoming a successful HVAC business owner. He emphasizes the importance of community involvement and explains how leveraging social media has contributed significantly to his business growth. Michael recounts his early days in business, discussing how he utilized old-school marketing tactics before transitioning to social media. Michael dives deep into his social media strategy, sharing how he took...
2025-04-29
29 min
The Kee To Growth
Crystal Williams on Building a Memorable Brand in Home Services
In this episode of the Kee to Growth Podcast, host Jen McKee engages in a lively conversation with Crystal Williams, a renowned figure in the trades industry. Crystal, known for her podcast, events, and work with women in HVACR, shares her journey and passion for helping contractors build impactful brands. They delve into Crystal's background in her family's heating, air conditioning, and plumbing business, where she honed her skills in branding and community engagement. Her experiences highlight the importance of having a strong brand identity that reflects a company's story and values. Crystal provides invaluable insights into...
2025-04-22
30 min
The Catalyst for the Trades
Stand Out Online: Jen McKee’s Social Media Tips for Contractors
Social media doesn’t have to be overwhelming—or a waste of time. In this episode, Jen McKee, founder of Kee Hart Marketing, shares what actually works for contractors trying to grow online. From personal branding and content ideas to time-saving tools and automation, Jen breaks down real strategies that help HVAC, plumbing, and electrical businesses show up, stand out, and scale.Whether you're just starting or trying to take your brand to the next level, this episode gives you practical tips you can use right now.Perfect for contractors read...
2025-04-16
52 min
The Kee To Growth
The Power of Community and Networking in Business Expansion
In this episode of the Kee to Growth Podcast, Jen McKee sits down with Derek Cormier, founder of Climate Experts, to explore the innovative strategies that have propelled his business to success. Derek shares his journey from being a police officer in South Florida to diving back into the trades, ultimately leading to the establishment of his own HVAC company. He highlights the importance of grassroots marketing strategies, community involvement, and building strong referral networks in the early stages of Climate Experts. Derek's focus on customer care and incentivizing referrals played a significant role in consistently doubling the business's...
2025-04-15
28 min
From the Yellow Chair
Show Up, Stand Out, Scale: Jen McKee’s Formula for Social Media Marketing Success
Send us a textWhat happens when social media shifts from an obligatory marketing checkbox to a strategic centerpiece of your brand-building efforts? Jen McKee, founder of Kee Hart Marketing, joins Crystal to unpack exactly how contractors and home service businesses can leverage authentic social content to transform their online presence.For too many business owners, social media feels like a frustrating time sink without clear returns. Jen dismantles this misconception by introducing her proven 3S Framework—Show Up, Stand Out, and Scale—a strategic approach that balances engaging content (50%), educational material (30%), and promotional messaging (20%). This...
2025-04-08
32 min
The Kee To Growth
Exploring Niche Podcasting and Automation with Tersh Blissett
In this exciting episode of the Kee to Growth Podcast, host Jen McKee welcomes Tersh Blissett, the founder of the Service Business Mastery Podcast and a seasoned entrepreneur in the service trades industry. Jen and Tersh dive deep into Tersh's diverse journey from launching his first service company, TriStar Mechanical, to co-hosting a major podcast and spearheading multiple business ventures. Tersh shares his experiences in building successful companies like TriStar Mechanical and Service Emperor in Savannah. He discusses how he juggles multiple roles, including his involvement in Skilled Trade Syndicate and Trade Automation Pros, and the development of innovative...
2025-04-08
40 min
The Kee To Growth
How Katy Higgins Grew a Business from Scratch to $5 Million in 18 Months
In this episode of the Kee to Growth Podcast, host Jen McKee talks with Katy Higgins, the mastermind behind True Pros, a burgeoning HVAC service business. The conversation delves deep into Katy's unique journey, which began unexpectedly in a garage and evolved into a multi-million dollar company with a solid customer base in less than two years. Katy shares her insights about navigating the challenges of starting a business without a plan and how her experience in heating and air prepared her for the entrepreneurial world. Katy provides valuable takeaways for other entrepreneurs, emphasizing the importance of...
2025-04-01
30 min
The Kee To Growth
Mastering Branding for Growth: Dan Antonelli Shares His Secrets
In this episode of the "Kee to Growth" podcast, host Jen McKee is joined by Dan Antonelli, a leader in branding for the trades and service industry. Dan, owner of a successful branding agency in New Jersey, shares his journey from hand painting signs in his youth to creating impactful brands for home service companies today. With 40 employees, Dan is dedicated to helping home service companies stand out with unique and memorable branding. He discusses how his passion for lettering and typography has evolved into a thriving business that integrates branding across various touchpoints like vehicle wraps, collateral, and...
2025-03-25
38 min
The Kee To Growth
Growth Strategies That Work: How AirWorks Masters Data, Community & Branding
In this engaging episode of the Kee to Growth podcast, host Jen McKee welcomes guests Stephanie Allen and Bridget from AirWorks Solutions. Together, they dive into the world of home services marketing, unveiling the strategies that have propelled AirWorks to success over the past fifteen years. Stephanie, the CEO of AirWorks Solutions, shares the company's journey from its humble beginnings to becoming a recognized family-run, mom-approved business in Southern California. With an emphasis on collaboration and transparency, Stephanie reveals her goal of leveling the playing field for legacy brands, offering insights and secrets to competing effectively in the market...
2025-03-18
34 min
The TradeMarke
Mastering Social Media & Personal Branding in the Trades with Jen McKee
In this episode of The TradeMarke Podcast, hosts Eric Thomas and Sarah Ghirardo sit down with social media expert Jen McKee, founder of Kee Hart Marketing. They dive deep into the power of social media, personal branding for contractors, and why business owners in the trades should start leveraging short-form video and organic content marketing today. Jen shares invaluable insights on creating authentic content, engaging with communities, and positioning yourself as an industry leader.
2025-03-14
47 min
The Kee To Growth
How Josue and Kathryn from Lee's Air drive growth through strategic marketing
In this episode of the Key to Growth Podcast, host Jen McKee welcomes Josue and Kathryn from Lee's Air to discuss the successful marketing strategies behind their flourishing home services business. Josue, the marketing manager with six years of experience at Lee's, shares his journey from operations manager to leading the marketing department. He emphasizes the importance of data in driving marketing decisions, ensuring campaigns are effectively monitored and adjusted for maximum impact. Kathryn, the guest with a background in mergers and acquisitions, highlights how Lee's strategic approach to marketing has significantly increased the company's valuation and impact.
2025-03-11
33 min
The Kee To Growth
Strategic Marketing Insights from Ellen Rohr for Trades Leaders
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Ellen Rohr, the owner and founder of Zoom Drain Franchising, and a brand ambassador for ServiceTitan. Ellen shares her unique journey from founding a franchise to becoming a pivotal part of ServiceTitan's ambassador program. The conversation highlights the importance of effective marketing strategies and explores Ellen's natural marketing acumen, even though she is best known for her expertise in finance and simplifying business operations. Ellen discusses how marketing played a crucial role in her success, despite not being her primary focus. She...
2025-03-04
34 min
The Kee To Growth
Discover the Key Elements of Successful Home Services Marketing with Western Heating
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Angie Snow and Laura to explore the journey and success of Western Heating and Air. Angie Snow, a previous owner of Western Heating and Air, shares the evolution of the company from its inception to its growth under her leadership. Angie and her husband took over the company in 2007 when it was primarily relying on word-of-mouth and yellow page listings. Over time, they transitioned to a more modern approach with the help of an online marketing coach who helped enhance their online presence and...
2025-02-25
33 min
The Kee To Growth
Family Heritage to Modern Marketing Khadija Head's Approach to Business Growth
In this episode of the Kee to Growth Podcast, host Jen McKee sits down with Khadija J Head, the Chief Leadership Officer of Georgia's oldest and most experienced black-owned plumbing company. Khadija shares her incredible journey from being a Division 1 women's basketball coach to joining her family's business in Southwest Atlanta. She details how her past experiences in sports have influenced her leadership style and her approach to marketing within the trade industry. Khadija's story highlights the value of pivoting and leveraging diverse skill sets to drive business success. The conversation dives into the marketing strategies that have propelled...
2025-02-18
28 min
The Kee To Growth
The Role of Mentorship in Marketing Success: Insights from Quality's Leaders
In this engaging episode of the Kee to Growth podcast, host Jen McKee is joined by guests Cassie Pound and Kailee McCrary from Quality Heating, Cooling, Plumbing and Electric in Tulsa, Oklahoma. The conversation kicks off with introductions and sets the stage for an insightful discussion about how to grow a trades business beyond the conventional approaches. Cassie expands on her journey from managing marketing herself to recognizing the need for Kailee's expertise in driving their marketing efforts. They top it off with the importance of finding the right talent to address marketing bottlenecks for business growth. ...
2025-02-11
30 min
The Kee To Growth
Harnessing Social Media: Effective Content Strategies from Medley and Vandenberg
In this engaging episode of the Kee to Growth podcast, host Jen McKee welcomes guests Texas Medley and Ryan Vandenberg to explore the dynamic world of marketing and business strategy. This episode offers a deep dive into the shift from traditional high production value content to more casual, smartphone-recorded videos for social media. Ryan Vandenberg shares insights on how producing content with immediate value to viewers, without elaborate scripts or setups, has proven to be a better return on investment. As the team continues to test various formats, they are looking forward to releasing new content upon concluding their...
2025-02-04
36 min
The Kee To Growth
From Organic Growth to Strategic Planning: Amber McKee's Marketing Insights for Trades
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Amber McKee to unpack the secrets to creating a successful marketing plan for home service businesses. With a wealth of experience in trades marketing, Amber shares her journey from starting at Goettl, a company she helped grow from $10 million to $240 million in revenue, to founding Amber's Marketing Group, where she now assists companies in strategizing and implementing effective marketing operations. Amber delves into her strategies for setting achievable business goals and backing them into detailed plans for operational and marketing success. She...
2025-01-28
27 min
The Kee To Growth
Strategies for Maintaining Business During Slow Seasons with Josh Roberts
In this episode of the "Kee to Growth" podcast, host Jen McKee sits down with Josh Roberts, the owner of an air conditioning and duct cleaning business in Vero Beach, Florida. Together, they delve into intelligent strategies to maintain business momentum during the slow season, emphasizing the importance of early planning. Josh shares the approach of focusing on initiatives like membership contests and advance appointments beginning in May to keep the business steady from November through March. The conversation highlights how converting maintenance visits into service opportunities keeps each interaction financially viable and ensures continuous engagement with clientele.
2025-01-21
24 min
The Kee To Growth
Harnessing Social Media for Business Growth and Recruitment with Stephanie Postell
In this episode of the Kee to Growth podcast, host Jen McKee sits down with Stephanie Postell, the co-owner and COO of Anchor Heating and Air in Charleston, South Carolina. Stephanie shares her journey in the HVAC industry, highlighting the crucial role that social media, particularly TikTok, has played in building a strong company presence and culture. From recruiting talent like technician Brandon, who was impressed by the company's TikTok presence, to establishing a unique brand identity, Stephanie outlines how leveraging platforms beyond direct sales can benefit business visibility and recruitment. Stephanie delves into her experience with...
2025-01-14
43 min
The Kee To Growth
Navigating Trades Marketing with Ryan Redding's Customer-Centric Approach
In this episode of The Kee to Growth podcast, host Jen McKee welcomes Ryan Redding, founder of Levergy, a full-service digital agency serving trade businesses across the US and Canada. Ryan shares his insights on the complexities of marketing in the trades industry, emphasizing that there is no one-size-fits-all strategy. Instead, effective marketing requires a comprehensive approach involving branding, customer service, and creating a quality customer experience. Ryan stresses the importance of understanding customer needs and preferences, using a relatable piano lesson metaphor to illustrate that businesses should focus on meeting specific customer requirements rather than simply competing with...
2025-01-07
34 min
The Kee To Growth
Unlocking Success in Home Service Marketing with Jen McKee
Welcome to the inaugural episode of the Kee to Growth podcast, hosted by Jen McKee. Dive into the world of home service marketing as we unlock the secrets of building multimillion-dollar brands in trades like plumbing, HVAC, electrical, roofing, garage doors, and beyond. Whether you are a business owner, a marketer, or simply curious about the behind-the-scenes action in this industry, this episode sets the stage for transforming your business's approach to social media and marketing. Jen McKee, owner of Kee Hart Marketing, shares her journey and the experiences that led her to launch this podcast. Her...
2025-01-07
04 min
Settle the Score
#196 with Champs on Film and Jen & Andres Gallego
We've got a teams match on Settle the Score as host Matt Knost and musical director Andy Merryweather have invited back Champs on Film Adam Collins and Marisol McKee vs Andres & Jen Gallegos. Both teams came to play so strap in for an incredible game today! Our patreon is now LIVE!!! Head over to https://www.patreon.com/settlethescoreshow and join one of our 5 tiers! We're offering all kinds of perks, backstage access, exclusive shows, and more. We can't wait to have you be apart of the show and our new community. So please head to https...
2024-11-21
1h 00
The Business Edge
The Hidden Power of Social Media That Every Trade Business Needs to Know!
Sign up for our next HVAC Sales and Business Webinar: https://sales.mysaleselite.com/frap-7172-6002 In this episode, Michael Johnson sits down with Jen McKee, the powerhouse behind Kee Hart Marketing https://keehartmarketing.com/, to dive into the art and science of social media for trade businesses. Known for her innovative approach to storytelling and content creation, Jen has revolutionized how HVAC, plumbing, and other trade companies connect with their audiences online. With a deep understanding of what engages viewers—spoiler: it’s not stock photos of HVAC units—Jen shares pra...
2024-11-20
30 min
The 20% Podcast with Tyler Meckes
222: Lessons From The Top 5 Episodes of The 20% Podcast (Featuring Ian Koniak, Nick Cegelski, Jen Allen-Knuth, Anthony Natoli, and Erik McKee)
In this week’s episode, I am breaking down my Top Lessons from the Top 5 All-Time Episodes of The 20% Podcast. In this week’s episode, I took the top lesson from each guest, and will be sharing it on today’s episode. Here are the Top 5 Episodes by Listens for The 20% Podcast: 5. Nick Cegelski: Get To The Truth 4. Erik McKee: Building SaaSBros In Public 3. Jen Allen-Knuth: Creating The Evangelist Role 2. Ian Koniak: Focus on Outputs, Not Outcomes 1. Anthony Natoli - How SaaS Saved His Life The Top...
2024-11-18
18 min
Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry
Building Authentic Brands with Jen McKee
Join us for an inspiring episode with guest Jen McKee, the founder of Kee Hart Marketing & Events, as she shares her journey and insights into the dynamic world of content creation and personal branding. Hosts Heather Bargender-Wavra and Cassie Pound guide the conversation, examining how MrBeast's content strategy can offer valuable lessons for women in trades. Jen illustrates the challenge of finding balance between creating engaging content and maintaining business focus, advocating for personal branding over deep content strategies unless content is your main occupation. Heather and Jen delve into the importance of hiring skilled people for...
2024-11-06
27 min
Plumbing & HVAC Hustle Podcast
7 HVAC Social Media Post Ideas (w/ Jen McKee, Kee Hart Marketing)
Struggling to come up with engaging social media content for your HVAC business? Look no further! In this episode, we share creative and effective social media post ideas tailored specifically for the HVAC industry. Learn more about Jen McKee at; https://keehartmarketing.com Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guid...
2024-07-26
44 min
Mommy's Timeout
LIVE from Simplicity Boutique
Come join us in this special LIVE episode from Simplicity Boutique in North Branch, MN! We will be diving into all things FASHION on this episode with boutique owner Rachel Blaisdell. We will grill Rachel with our own fashion questions, learn how to keep up with the trends and how to make styling simple! And, hear all about the "simple fix" personal styling experience that makes this boutique so special! Don't forget to visit simplicityboutiquemn.com and treat yourself or book the incredible sytling experience! On our radars: Rachel- E...
2024-05-28
33 min
Mommy's Timeout
Mind the Gap: Elder Millennial version
Join us on this week's episode where we show our age and intelligence (or lack there of) as these elder millenials play Mind the Gap! On Sarah's Radar this week: Alleycats in White Bear Lake - Turkey Avocado Wrap On Jen's Radar this week: AI powered tripod stand https://amzn.to/3UCdiFB Sponsor: Luke Beaverson Agency: American Family Insurance 2345 124th Ct NE #200, Blaine, MN 55449 (763) 767-7277
2024-05-14
32 min
Mommy's Timeout
Our FAVS to Follow
Join us on today's episode where we share a rundown of a few of our favs to follow on Insta! Hear who inspires us, makes us laugh, and shares the best deals! @mairlynsmith @lolamarie7 @thecortreport @lizmariegalvin @organic.gannett @ponderosa_and_plaid @kwendyhome @kendall_in_kentucky @haleyhendel @shotinthedarkdw @jillian.harris @awholehealthlife @gracie_norton @theramblingredhead @emilyvondy @danae.hays @thesemerrillydays @fingertipfacelift @moderndaymomma1...
2024-05-07
25 min
Mommy's Timeout
Summer Plans, Hacks & Routines
Join us in this episode to hear a rundown of our summer plans, a few go to summer hacks and our proposed routines we would love to follow this summer but probably actually wont at all LOL. Also hear a little insight on what we would want for Mother's Day with that right around the corner, who's in a timeout and what's on our radar! On Sarah's Radar this week: Cuisinart Stainless Air Fryer Toaster Oven https://amzn.to/3JGc4To On Jen's Radar this week: ...
2024-04-30
38 min
Mommy's Timeout
All things TTPD
Join us on this episode of Mommy's Timeout where we recap who's in a timeout, what's on our radar, what we are doing to save our sanity this week and go into a deep dive of our take on the TTPD release! Along with a few highlights from Sarah's FL vacay and Jenna's lockdown with sick kiddos. Let us hear your fav TTPD easter eggs and tracks! What's on Sarah's radar this week: Clean sunscreen options: CLEAR: https://amzn.to/3xN01Rt TINTED: h...
2024-04-23
56 min
Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry
Boosting Your Online and Business Presence w/ Chloe Leith and Jen Mckee [Part 2]
Welcome back to part 2 of our interview with Chloe Leith, owner of Leith Heating & Cooling Inc and Jen McKee, founder of Kee Hart Marketing. Chloe will be sharing insights into the daily juggling act of managing both a family and a thriving business, drawing on the wisdom found within networks of fellow women professionals. Meanwhile, Jen will be delving into the importance of focusing on one's personal and professional growth journey without falling into the trap of comparison. On this Episode of Power Women of the Trades, Cassie, Chloe, and Jen, break down: A...
2024-04-17
14 min
Mommy's Timeout
Under 35 Asked, Over 35 Answered
Join us in this episode where we play the internet game going viral "under 35 asked, over 35 answered" as these 2 old hags answer random questions asked by ladies in their early 30's! Also, catch up on what's going on in our lives, hear about an awesome new practice we implemented with our girls that will last a lifetime, more things than you want to know about lice and a handful of other things you didn't ask for. On our radar this week: Jen's bluetooth microphone kids set: https://amzn.to/3v...
2024-04-16
47 min
Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry
Building Success in Trades: Chloe Leith and Jen McKee on Mentorship and Visibility [Part 1]
How are power women in the trades shattering the glass ceiling while navigating the complex dance between work-life balance and industry success? In a world where skilled trades businesses, including HVAC and plumbing, are fast-evolving with new technologies and practices, the influence of strong female leaders and the importance of mentorship cannot be overstressed. Connecting with one another has never been more essential for personal growth and business development within these industries. In today’s episode, we welcome Chloe Leith, a trailblazing business owner, who has taken her HVAC business to new heights with the su...
2024-04-10
14 min
Mommy's Timeout
Let's Catch Up!
Join us on an episode where we play a little catch up! Whats been going on in our little corner of the world the last couple weeks, an Easter recap, some fun things on our radar and hilarious timeouts! Jen's Radar: Cute lulu dupe athletic skort https://amzn.to/3vBuQYz Sarah's Radar: Personal development book: WORTHY https://amzn.to/4aH3FL1 Sponsor: Luke Beaverson Agency: American Family Insurance 2345 124th Ct NE #2...
2024-04-09
43 min
Mommy's Timeout
Wedding Wishes and Woes
Jen & Sar share FULL recaps of (all) their weddings... what they would keep the same, and what they would do differently now. This episode is FULL of laughs, as always as well as some amazing amazon finds on the radar! On Jen's radar: LULU dupe leggings https://amzn.to/3SDBRj5 On Sarah's radar: LULU dupe hoodie https://amzn.to/3P9SF0r Sponsor: Luke Beaverson Agency: American Family Insurance 2345 124th Ct NE #200, Blaine, MN 5...
2024-02-20
1h 00
Mommy's Timeout
Let's Shoot The Sh*T
Come join us for episode 35 and shoot the shit with us. Tune into hear what a good girl chat between us is like, covering 100 random topics in 100 random directions... as every good BFF convo does. Check out what's on our radar this week, who's in a timeout, and a thoughtful question about career changes and motherhood from our Mom's on the Mic segment. On the radar this week: Sarah: Solace Apple Watch Scrunchie Band Jen: Vintage glass cups https://amzn.to/3w6t69N...
2024-02-06
39 min
Mommy's Timeout
Get more done in 12 weeks than most do in 1 year!
Join us on this episode of Mommy's Timeout Podcast where we share the principals to one of our FAVORITE books on productivity and goal setting- perfect for the new year... The 12 Week Year! Learn the tried and true concepts to this approach so you can actually REACH the goals you set, but not only that- do it in record time! And of course, hear who's in a timeout this week, and a great question from one of our listeners on our Mom's on the Mic segment! On the radar this week:...
2024-01-30
31 min
The CVC Home Service Success Network
Unleash the Power Of Social Media For Your Business
In this episode of The CVC Home Service Success Network we welcome our guest this week Jen McKee the founder of Kee Hart Marketing an award-winning marketing agency that helps home service providers show up, stand out and scale using social media. Jen leads a small team of creatives that specializes in putting trades companies on Facebook, Instagram and Tik Tok. Their clients have scaled their companies, been asked to speak on industry stages, been invited to be on reality TV and found incredible new team members all from the power of social media and short-form video. Jen is...
2023-11-03
45 min
Mommy's Timeout
Tay Tay & Trav, and a few unique takes on holiday gift giving
Join us on this week's episode of Mommy's Timeout Podcast where Jen and Sar go on a rant about their favorite viral reels, Tay Tay and Trav... and give a few insightful ideas on unique ways to approach gift giving this holiday season! As always this episode is packed full of fun, laughs, and relatable mom moments. We would love for you to share this episode if it brough joy to your day! Grab your headphones, head to your favorite cozy space and get ready for your timeout! Here's wha...
2023-10-31
1h 00
Main Street TV
Main Street TV: McKee Girls & Homegrown Happy Hour
Today Main Street TV is being invaded by the McKee girls. Matt has this 3 daughters in the 96.7 FM studio today and he’s pawning them off on Jen for a few minutes. Later we start looking forward to the return of Homegrown Happy Hour which begins this Thursday night at 7. The show is broadcast live from Rowdy’s Smokehouse in Jackson. You can listen on the radio at 98.7 & 105.5 FM or on the Total Media Radio app!
2023-06-27
57 min
The 20% Podcast with Tyler Meckes
148: Lessons From The Top 5 Episodes of The 20% Podcast (Featuring Ian Koniak, Nick Cegelski, Jen Allen-Knuth, Anthony Natoli, and Erik McKee)
In this week’s episode, I am breaking down my Top Lessons from the Top 5 All-Time Episodes of The 20% Podcast. In this week’s episode, I took the top lesson from each guest, and will be sharing it on today’s episode. Here are the Top 5 Episodes by Listens for The 20% Podcast: 5. Nick Cegelski: Get To The Truth 4. Erik McKee: Building SaaSBros In Public 3. Jen Allen-Knuth: Creating The Evangelist Role 2. Ian Koniak: Focus on Outputs, Not Outcomes 1. Anthony Natoli - How SaaS Saved His Life
2023-06-19
18 min
Reel Tok with Olivia Kelliher
34. Guest Speaker | Jen McKee: Building Your Social Media With A "Boring" Business
Jen McKee is the founder of Kee Hart Marketing & Events. She helps “boring businesses” like plumbing, HVAC, and other home service providers get more visible on social media.Over the past few years, Jen has helped numerous brick-and-mortar stores get millions of views online through both organic and paid traffic.One of her biggest wins was helping a plumber scale their profits 40% in one year to over $3 million dollars in sales.So if you’re looking to have a brilliant social media presence even when you think your business is boring, make sure to tune into the ep...
2023-06-13
36 min
Mommy's Timeout
5 SIMPLE tips for your HEALTHIEST Summer Yet!
Join us this week as we share our 5 SIMPLE tips to your HEALTHIEST summer yet! Regardless of where you're at in your wellness journey you can implement these 5 tips immediatly to start feeling your best inside and out! And, if you're ready to take your wellness journey to the next level this summer and get involved in our private coaching and virtual bootcamp community don't forget to message us on IG either @jennabeaverson or @sarahjmckee with code MOMMYS TIMEOUT SUMMER for $30 off your enrollment package! All the links from the episode: Jen's mascara f...
2023-06-06
47 min
Mommy's Timeout
A mom's REAL take on Mother's Day...
We're diving into all things MOTHER'S DAY in this episode! From our favorite Mother's Day memories to what mom's REALLY want and what they dread getting too. You'll hear about a go to summer shoe rec from Jen, and Sarah's newest hair HACK on our weekly radar. As well as a heartfelt discussion on mom guilt, our own personal experiences with it and our advice to any other mommas struggling with this too. Join us as always for a timeout full of giggles and good vibes! Link to Jenna's M...
2023-05-11
26 min
Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry
Transform Your Trades Business through TikTok - Jen Mckee's Secrets
When Jen McKee ventured into social media, she expected to work with restaurants and bars. Little did she know, a conversation with a client in early 2021 would lead to an unexpected twist - leveraging TikTok to help her clients in the plumbing and HVAC industries skyrocket their success. Through her innovative strategies, Jen has revolutionized digital marketing for service trades. But, what’s next in her daring journey? Cassie Pound and Leslie Harpole talk to Jen McKee from Kee Heart Marketing in this Power Women of the Trades podcast episode, where they delve into the significance of so...
2023-05-10
43 min
Writing Pursuits
29: Tips for Writing a Strong Author Biography
Your author biography is your business card, your elevator pitch, and your introduction rolled into one. Taking the time to craft a strong author bio will help you establish a consistent image across your books and across the internet. Authors mentioned in this episode:Lane Rebelo, LCSW at TinySigns.comJen Fisch at KetoInTheCity.comJames L. Rubard at jameslrubart.comLinks:WritingPursuits.comInstagram: @WritingPursuitsPodcastThree Story Method Certified EditorKathreseMcKee.comMailerlite (affiliate link)YourFirstChapter.com
2022-04-19
20 min
Market-to-Revenue
💙 Darren McKee: Wellthy, Director of Growth
Meet Darren McKee, Director of Growth at Wellthy. Sunday Nights. Social selling. Telling stories. Converting in-person energy to online calls. The power of coaching. Creating a great experience. People talk and people start to see. Understanding and being content with where I am. 16 insights. 6 rapid-fire questions. Show transcript.Here’s what Jen Allen said about Darren:Darren McKee. He used to be at BetterUp. He just moved over to an organization called Wellthy. Darren is someone that I think is a great example of someone who is very active on social, but productively. He's not...
2022-04-15
09 min
Tips with Te
Ep. 117: Kee Hart Marketing with Jen McKee
Jen gives tips on how to grow your business with social media marketing.
2022-03-09
11 min
Amazon FBA Seller Round Table - Selling On Amazon - Amazon Seller Podcast - Learn To Sell On Amazon - E-commerce Tips - Shopify & Woocommerce - Inventions And Start Ups - Marketing School For Amazon Sellers
Importance of Social Media in Business - Amazon Seller Tips with Jen McKee - Part 2
Importance of Social Media in Business - Amazon Seller Tips with Jen McKee - Part 2
2022-03-07
00 min
Amazon FBA Seller Round Table - Selling On Amazon - Amazon Seller Podcast - Learn To Sell On Amazon - E-commerce Tips - Shopify & Woocommerce - Inventions And Start Ups - Marketing School For Amazon Sellers
Importance of Social Media in Business - Amazon Seller Tips with Jen McKee - Part 1
Importance of Social Media in Business - Amazon Seller Tips with Jen McKee - Part 1
2022-03-07
00 min
BrandAPeel: Brand Storytelling in the Digital Age
Tik Tok is for Businesses Brand Story
Shannon Peel is joined by Tik Tok expert Jen McKee of Kee Heart Marketing who shares why businesses need to consider Tik Tok as their next social media platform. Tik Tok has its own culture and its own nuances, which Jen takes Shannon through to understand why the baby of the social media platform family is not too young to help businesses make an impact in their markets. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message
2022-02-19
47 min
BlueCollar.CEO
Growing Brand Awareness With Jen McKee, Owner of Kee Hart Marketing
BlueCollar.CEO –Jen McKee is the Owner of Kee Hart Marketing, a social media marketing agency that provides done-for-you services for service-based companies. Kee Hart Marketing is a small but mighty team of people who love, live, and breathe social media. They enjoy being creative, connecting with people online, and buying into their client's goals and objectives.She was formerly a Manager at Chili's for 16-plus years, where she hired and trained team members to run a successful corporate restaurant.When Jen is not busy in the social media world, she spends ti...
2022-01-25
31 min
First Generation - One of Many
Episode 13 – College of Engineering, Computer Science & Construction Management and the Engineering Student Success Center
Welcome to our next installment about a CSU, Chico resource. On this episode we are joined by Jen McKee to learn what the College of Engineering, Computer Science, and Construction Management (ECC) is doing to support students, faculty and staff. Jen is the ECC College Advising and Retention Specialist (CARS) [...]
2021-03-01
32 min
Strive 4 More: Lifestyle Podcast
Social Media Marketing Plans For Any Platform w/ Jen McKee
Jen McKee from KeeHart Marketing shares the importance of accountability and consistency, how to use each social media platform to market your business, and the best advice she’s ever been given. More information at www.strive4morepodcast.com.
2020-12-07
28 min
The Real Life Show with Jennifer McKee Podcast
12. 55+ Communities in the Greater Palm Springs Area
The Greater Palm Springs region has hundreds of communities designed for a multitude of lifestyles. There are roughly 550 HOA communities in the Coachella Valley and many of them are 55+. In this episode we take a few minutes to discuss some of the differences between the communities and what you should know when you're looking at the variety of places to live. We also challenged Jen's knowledge of Sun City Shadow Hills with a short quiz to see if she's as much of an 'expert' as she claims to be. Ryan enjoyed testing her way too much.
2020-06-09
21 min
The Real Life Show with Jennifer McKee Podcast
9. John Ramont - College of the Desert
How do you transition 17,000 students and 500 teachers to online classes with just a few days notice? In this episode we chat with our good friend John Ramont, Vice-President of Administrative Services at College of the Desert, about the unique challenges the school has been facing over the past few months of this quarantine. We also have a quick drop in call with Logan Ibarra, high school senior at La Quinta High School, who fills us in on how he is handling not getting to say goodbye to his entire senior class and his plans post graduation. Logan loves teasing Je...
2020-05-19
39 min
The Real Life Show with Jennifer McKee Podcast
8. Chris Lomeli - Local Singer Finds A National Audience During Quarantine
In this episode we get to chat with Chris Lomeli. Chris is a local singer who was faced with the same challenges many others faced when the coronavirus shutdown happened here in the valley - making a living and staying positive. Instead of simply shutting down, he got creative and found a way to stay in business and in return he has brought joy to a lot of people. His story was picked up by not only the local news stations but USA Today as well. Jen gives some info on a great pocket listing in Desert Fall...
2020-05-12
35 min
The Real Life Show with Jennifer McKee Podcast
7. Challenges Of Being An Extroverted Teenager During Quarantine. A Conversation With La Quinta High School Student, Kennedy Garman.
This week we have a great time laughing and chatting with Kennedy Garman, who is a junior at La Quinta High School in La Quinta, CA, and also Jen and Ryan's niece. She is the President of the Fellowship of Christian Athletes (FCA) at La Quinta High which is a club serving nearly 300 students each week. Like millions of students around the country have experienced, Kennedy's school was cancelled for the rest of the year due to coronavirus concerns. When that happened she was immediately forced to go from being a busy student leader to sitting in on zoom ca...
2020-05-05
24 min
The Real Life Show with Jennifer McKee Podcast
6. Changing careers when you're at the top of your game - A conversation with jazz legend Carl Rigoli.
This episode features an intimate conversation with a legend in the jazz percussion world, Carl Rigoli. Carl started his musical career as a vibraphonist in New York playing with Aretha Franklin, Phyllis Diller and many more. Eventually settling in LA he became an in demand session player for TV and film. Playing on such classic shows as Mork and Mindy, Bosom Buddies, Laverne and Shirley, etc and performing with Jerry Goldsmith and John Williams on a number of films. In his 50's, after a long career in music, Carl made the decision to pivot into a new career as a hig...
2020-04-28
1h 01