Shows
CAIS Live Conversations, Building With AltsJen Prosek on Brand, Reputation, and Growth in Private Markets (EP. 33)In this episode of CAIS Live Conversations: Building With Alts, recorded live at CAIS Summit 2025, Alex Cavalieri sits down with Jen Prosek, Founder and Managing Director of Prosek Partners, to explore how brand, reputation, and communication have become important drivers of growth in private markets. They chat through why private market firms can no longer operate quietly, how the wealth channel is changing expectations, and what advisors and asset managers should know about visibility and trust. Chapter 1: An Accidental Entrepreneur [00:01:49] Jen shares how an unexpected career path led her into building a communications firm focused on f...
2026-02-1826 min
Money Maze PodcastHow Good of a Communicator Are You? Messaging, Reputation, Trust & Strategy in the Age of AI - With Jen Prosek, CEO and Founder of ProsekToday’s episode started as “Good Investor, Poor Communicator”, but as we researched this topic ahead of the conversation it became a bigger theme than simply, why at times, great investment managers are often less effective communicators. In this conversation, we explore how communication is changing; first in the asset management community as firms adapt, and acknowledge the importance of their brand, through to the newer ways they seek to communicate, explain and position their enterprises. Jen then expands into other incredibly important areas for young and old. In an A.I integrated world why the power of...
2025-09-0952 min
Private CapitalJennifer Prosek - Power of StorytellingJennifer Prosek has built a powerhouse communications firm by focusing on asset management. She asked herself, "Why does the financial industry not care about its brand, and why are they so on the back foot about everything?" I was particularly keen to talk to her about how firms struggle to differentiate, especially as formerly low-profile parts of the industry, such as private equity funds, now look to expanding across the wealth channel and begin to look more like consumer brands. We talk about how she built her firm from small beginnings; how family offices should think about their story; bein...
2024-11-1257 min
The Wall Street Skinny91. How to Network Like a Pro, feat. Jen Prosek, Founder and Managing Partner of Prosek PartnersSend a textToday is a masterclass in networking, reputation management, and personal brand building from one of the most successful, highly sought-after minds in the business: Jen Prosek, the founder and CEO of Prosek Partners.The daughter of immigrants, Jen shares her inspiring story about becoming a go-to consigliere for the male-dominated industry of hedge funds, private equity firms, and investment banks as a female English major without a preexisting network of her own. Jen outlines steps for building your personal brand, explains how to network t...
2024-08-101h 16
Capital Allocators – Inside the Institutional Investment IndustryJennifer Prosek – Nailing the NarrativeJennifer Prosek is the founder and CEO of Prosek Partners, a leading marketing and communications firm that for 30 years has helped the world's top brands navigate what comes next. In asset management, Prosek's clients oversee $60 trillion and comprise a who's who in private and public markets. Jen is a popular past guest on this show from her first appearance five years ago and second when she shared her thoughts on navigating the pandemic. Our conversation updates Jen's thoughts on the emerging market of branding in the private markets, the importance of nailing the narrative, power of...
2024-07-1557 minCapital Allocators – Inside the Institutional Investment Industry[REPLAY] Jen Prosek – Branding an Asset Management FirmJennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy with offices in New York, London, Los Angeles and Connecticut. Prosek Partners ranks among the top 10 independent public relations firms in the U.S., and among the top financial communications consultancies. The firm has been listed as an Inc. 5000 Fastest Growing Company for nine years running. Jen is also a two-time author. Our conversation covers the foibles of professional marketing in asset management, building a brand, measuring a successful branding effort, managing the story of weak perfo...
2024-07-1556 min
PR Masters SeriesPR Masters Series Podcast, Episode #77 - Jennifer ProsekFrom our host, Art Stevens...“I’ve had the distinct pleasure of working with Fay Shapiro and CommPRO these past four years and hosting the PR Masters Podcast Series. We’ve had the unique opportunity to interview close to eighty leaders and legends in the PR industry and share their views on the state of the PR profession. Not to be outdone, the new season is starting off with a bang. We’re privileged to start it off with Jen Prosek whose firm Prosek Partners has grown dramatically over the past ten years. --Art Stevens Managing Pa...
2023-09-2439 min
Money Maze PodcastMike Pompeo, Former US Secretary of State & CIA Director, on Geopolitics, Leadership, and the EconomyIn the third and final episode of our 'July With Jen Series', guest hosted by Jen Prosek, we welcome Mike Pompeo onto the show. Mike is the only man to ever have served as both the US Secretary of State (2018-21) and CIA Director (2017-18).In this episode, Mike and Jen have a riveting conversation, discussing a range of key geopolitical topics, such as; US-China relations, what to expect from the Ukraine/Russia conflict in light of the recent mutiny, and his hopes for the future of the United States.He goes on to...
2023-07-2740 min
Money Maze PodcastChina, AI, Entrepreneurship & the US Economy - With Billionaire Investor Thomas Tull & Palantir Co-Founder Joe LonsdaleIn the second episode of our ‘July With Jen’ miniseries, we welcome two leading entrepreneurs on the show for a varied discussion on the US economy, geopolitics, tech and more.The episode brings together Joe Lonsdale, Managing Partner of 8VC and Co-Founder of Palantir, and Thomas Tull, Founder of Tulco LLC and Former CEO of Legendary Entertainment. The discussion is moderated by Jen Prosek, Founder of Prosek Partners, who is kindly guest hosting the podcast this month.The two entrepreneurs offer some thoughtful insights on emerging technologies, AI, synthetic biology, the private and public sect...
2023-07-2045 min
Money Maze PodcastLynn Martin: Running The Iconic NYSEIn this episode, we welcome Lynn Martin, the second woman in history to run the New York Stock Exchange (NYSE). The session is moderated by Jen Prosek, Founder of Prosek Partners, who is kindly guest hosting the podcast this month. Lynn enlightens Jen on her experience as the 68th President of the NYSE, and her navigation of an often-male dominated field. The two also discuss the IPO market, what makes a company ready for public markets, ESG, and board diversity. Lynn also offers insights into emerging technologies, AI, and the importance of creating accessible co...
2023-07-1339 min
Money Maze PodcastCommunications, Branding and Leadership in Finance – With Jen Prosek, Founder & CEO of Prosek PartnersIn this episode we talk to someone whose own firm advises some of the world’s most respected finance institutions, especially within the alternative and private assets arena.
Jen Prosek explains why she declined the investment banking offers after her MBA, instead following her vision that effective marketing would come to Wall Street.
She describes building the business, client engagement, how to pitch more effectively, what mediums to use, and how social media can be harnessed. She talks about branding, fundraising, content, presentations, and video versus face to face meetings.
In an interview filled wit...
2023-02-0940 minCapital Allocators – Inside the Institutional Investment IndustryJennifer Prosek – Business Development and Leadership in a Virtual WorldJennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy and a popular past guest on the show. In our first conversation, we discussed branding an asset management firm and many of Jen's leadership nuggets of wisdom. That conversation follows on the feed. Our second conversation discusses the evolution of marketing and brand development in asset management and how the pandemic has accelerated trends already in place. We discuss business development in a virtual world, including building a digital profile, developing a presentation style, handling significant world events, differentiating from others, and...
2021-02-1545 minCapital Allocators – Inside the Institutional Investment Industry[REPLAY] Jen Prosek – Branding an Asset Management Firm (Capital Allocators, EP.81)Jennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy with offices in New York, London, Los Angeles and Connecticut. Prosek Partners ranks among the top 10 independent public relations firms in the U.S., and among the top financial communications consultancies. The firm has been listed as an Inc. 5000 Fastest Growing Company for nine years running. Jen is also a two-time author. Our conversation covers the foibles of professional marketing in asset management, building a brand, measuring a successful branding effort, managing the story of weak performance, and desc...
2021-02-1555 min
The Crux of the StoryThe Crux - Jennifer Prosek And Mark KollarIn our forty-sixth episode of The Crux, we welcome Jen Prosek and Mark Kollar from Prosek Partners, one of the world's leading financial communications and strategic advisory firms. We discuss the role of purpose, ESG efforts, and areas of growth for the company. As we close out 2020, our team also names our own communicators of the year.
2020-12-2054 min
Capital Allocators – Inside the Institutional Investment Industry[REPLAY] Jen Prosek – Branding an Asset Management Firm (Capital Allocators, EP.81)Jennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy with offices in New York, London, Los Angeles and Connecticut. Prosek Partners ranks among the top 10 independent public relations firms in the U.S., and among the top financial communications consultancies. The firm has been listed as an Inc. 5000 Fastest Growing Company for nine years running. Jen is also a two-time author. Our conversation covers the foibles of professional marketing in asset management, building a brand, measuring a successful branding effort, managing the story of weak performance, and...
2020-04-0255 minCapital Allocators – Inside the Institutional Investment IndustryJen Prosek – Branding an Asset Management FirmJennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy with offices in New York, London, Los Angeles and Connecticut. Prosek Partners ranks among the top 10 independent public relations firms in the U.S., and among the top financial communications consultancies. The firm has been listed as an Inc. 5000 Fastest Growing Company for nine years running. Jen is also a two-time author. Our conversation covers the foibles of professional marketing in asset management, building a brand, measuring a successful branding effort, managing the story of weak performance, and desc...
2019-01-0755 min