Shows
Do Something More91. ‘Turtle Shelter Project’ and Bringing Warmth and Hope to Homeless Individuals with Handmade and High Tech Vests (with Founder and Executive Director, Jen Spencer)Send us a textTrigger warning: this episode mentions suicideJen Spencer had spent 20 years as a meth addict and was living on the streets of Ogden, Utah during a particularly cold and bitter winter. She remembers the feeling of cold completely overwhelmed her, zapping her energy and even her will to live. During a particularly dark and broken moment, she decided to reach out to God in prayer. The answer she received during that prayer helped her to start a rehab program. Only three months into her recovery she learned about the technology of...2025-03-2633 min
Real Estate Investor Growth Network Podcast227 - Badass Interview with Pam SpencerWholesaling with Integrity We have REIGN member and total badass, Pam Spencer on today's episode! While we have interviewed many investors that wear several different hats like fix and flip, STR hosts, and Private Money Lender; Pam has focused on the niche of wholesaling. If you are just getting started in real estate and have been told the myth to start with wholesaling because it's "easy," this is the episode for you! Pam pulls the curtain back and shares how she runs her business and the successes she has achieved. Pam Sp...2024-11-1857 min
Trials And TriumphsFrom Addiction to Hope | Jen SpencerIn this episode of Trials and Triumphs, we sit down with Jen Spencer, a woman whose life story is a remarkable testament to the human spirit’s capacity for change. At 18, Jen found herself living on the streets, trapped in a 20-year battle with drug addiction, shame, and hopelessness. But through pivotal, life-changing experiences, she found God, recovery, and a new purpose.
Today, Jen is the founder of the Turtle Shelter Project, a non-profit organization that produces life-saving vests for people living on the streets.
Join us as Jen talks about the value in every pe...2024-10-3059 min
Collaborative With Spencer KrauseCollaborative with Spencer Krause - E155 - Jen Rocket (Fabric Engineer)Join me as I speak with soft goods expert Jen Rocket about charting her own career course, exploring the product development side of sewn goods, and the role of fabric in our every day lives.
If you're in the market for sewn product development, including wearables, tactical gear, medical products and more, please check out Jen on LInkedIn or at her website, jenrocket.com
If you enjoyed this episode and want to see / hear more like it please subscribe to Collaborative With Spencer Krause today. You'll get notified every time a new episode releases and it's the best way...2024-10-2034 min
Small Town GritGettin' Gritty with Kevin & Jen Spencer • Ep 21 • Small Town GritJoin Corey Haubs as he interviews Kevin and Jen Spencer, the dynamic duo behind New Finish LLC of Saginaw, MI, in this exciting episode. Discover the innovative refinishing options they offer for kitchens and bathrooms, providing cost-effective remodeling solutions with minimal disruption and quick turnaround times.
In this episode, you'll learn about:
• The variety of refinishing services New Finish LLC provides
• How their solutions are a less expensive alternative to traditional remodeling
• The journey of building and growing their successful business
• Challenges and strategies for managing their business through the Covid-19 pandemic
• Balancing the demands of business ownership with family lif...2024-06-2528 min
Agency Forward010 Jen Spencer: Building Culture and Customer-Centricity at SmartBugHey everyone, today I’m joined by Jen Spencer.Jen is the CEO of SmartBug Media. At Inbound a few years ago, I’d met some of the SmartBug team and they raved about working there. So, when an opportunity arose to interview their fearless leader, I jumped at the chance.Jen took over as CEO after being SmartBug’s VP of Sales and Marketing and then CRO. She has a wealth of agency knowledge from multiple fox holes and provided so many great insights in this episode.In this episode, we discuss:How...2024-06-2546 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 123 - What is a Marketing FLYWHEEL? GUEST: Jen Spencer [CEO SmartBug Media 2x HubSpot Partner of The Year]In this episode of "Do This, Not That", host Jay Schwedelson interviews Jen Spencer, CEO of SmartBug Media, about the concept of the marketing "flywheel" and how to build company culture with a fully remote team. Listeners can expect to learn what a flywheel model is, why it's important for business growth, and practical tips for implementing it. The discussion also covers best practices for maintaining strong remote work culture.=================================================================Best Moments:(05:02) What is a marketing flywheel and how can it help you?(07:55) Practical example of a flywheel 2024-05-2425 min
Self-Funded With SpencerHow Adapting to Regulations Can Benefit Your Practice (with Jen Berman)"Compliance does not have to be a burden. It doesn't have to be hard. It can be a value differentiator and an opportunity to really help people." - Jen Berman
Jen Berman joined me this week to close out our trilogy of compliance episodes. We focused on why regulations exist, the purpose of recent legislation like the CAA, and why it’s important for consultants to learn the compliance process.
Jen is the CEO of MZQ Consulting (not an acronym, as we discuss in the episode), a...2024-03-0557 min
Brave Women at WorkHow To Move Past Burnout And Reclaim Your Vitality With Sara SpencerSometimes, our lives are like candles with flickering light, but at times, that spark goes out, and reigniting those flames can be difficult. Reclaiming vitality after burnout can be a journey, but it's absolutely possible! In this episode, sharing her burnout story, Sara Spencer shares the details of her journey to reclaim her vitality. She delves into the warning symptoms of burnout and how the Burnout Cafe came about and what it does. Sara also shares the resources you use today to prevent and recover from burnout. Do not deprive yourself from this chance to move past burnout and...2024-02-2249 min
Mortgage Lending MasteryRevolutionizing Client Management in Mortgages with Spencer DuseboutJoin Lady Jen Du Plessis and guest Spencer Dusebout as they discuss a mortgage CRM that helps with automating the core responsibilities of the clients to lead to conversions and transaction management.__________________Well, hey there and welcome back to another episode of Mortgage Lending Mastery. You know, we're heading up to our 12th anniversary, 12th anniversary of years, not months, not 12 episodes. God only knows how many episodes we've done. I have no idea, but I am so excited to have you here today and I want to introduce you to our guest today, who...2024-01-1140 min
The Art of Costume PodcastHaunted Mansion with Costume Concept Artist, Jen HancockWelcome, foolish mortals, to the Haunted Mansion episode of The Art of Costume Podcast! Kindly step all the way in please, and make room for everyone as this week your ghost hosts are joined by a very special guest, Costume Concept Artist Jen Hancock! Listen along as Jen talks about her work on the new film Haunted Mansion, directed by Justin Simien, her collaboration with costume designer Jeffrey Kurland, and what it means to be a costume concept artist. There's no turning back now.
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Follow Jen Hancock on Instagram: @Jen_Hancock_Art
Check out Jen's Portfolio Website: JenHancock.com
...2023-11-071h 02
Baby in the WingsEpisode 12- Breaking Rules, Breaking Careers, Breaking the Silence with Rachel Spencer HewittThis week we are so thrilled to bring you Rachel Spencer Hewitt. Actor, Mama and founder of PAAL. The Parent Artist Advocacy League. Get your notebook, prepared to get fired up and start making some noise, because it's time to make some changes!Rachel Spencer HewittIG @rachelspencerhewittIG:paaltheatrewww.paaltheatre.comWebsite: https://babyinthewings.buzzsprout.comInstagrams: @ BabyInTheWings@JenBrooksOnstage @BiancaLeRouxMediaPatreon: patreon.com/BabyintheWings2023-10-0259 min
Metrics & Chill - Predictable Growth for B2BBTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug)Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insights you can use at your company.L...2023-08-3148 min
Crown YourselfLaughing Through Adversity: Jen Coken's Hilarious Take on Life and CancerDid you know that radiation can significantly reduce the risk of breast cancer recurrence? Jen Coken, a breast cancer survivor, shared this fascinating fact on our podcast. She emphasized the importance of sticking with the facts, empowering each other, and honest communication, even in difficult situations.
In this podcast episode, host Kimberly Spencer interviews Jen Coken, a comedian, speaker, coach, and author of "When I Die, Take My Panties." Jen shares her journey of resilience and grit, facing the loss of her mother to ovarian cancer and her own breast cancer diagnosis. They discuss the power of...2023-07-191h 13
Growing Through It040: Conquering Insomnia with Spencer Richards, Ph.D.Insomnia is a common sleep disorder that affects about 10-30% of adults worldwide. It’s defined as a difficulty getting to sleep and/or staying asleep and persists over a period of time. Insomnia can be caused by a variety of factors, including the genes you’re born with, stress, changes in sleep schedules and health issues. Luckily, it’s very treatable and there are available tools that can effectively change your relationship with sleep and improve your sleep quality. Podcast guest, Spencer Richards, Ph.D., is back to offer ways to overcome insomnia. Spencer works a...2023-04-051h 01
Growing Through It039: Getting Good Enough Sleep with Spencer Richards, Ph.DWith more than one-third of U.S. adults sleeping less than seven hours per night, it’s common to have a strained relationship with sleep. Not getting enough quality sleep can not only leave us feeling moody, foggy, and hungry but it also negatively impacts our immune system, memory, and overall brain health. But sleep problems don’t start at nighttime. What we do all day has a lot to do with how we sleep at night. Podcast guest, Spencer Richards, Ph.D., is here to offer ways for a better sleep. Spencer works as a fu...2023-03-2946 min
Mothers Who Know162. Jen Spencer - "From the STREETS to the SAVIOR"You'll learn so much from Jen Spencer! Jen's hope-filled, courageous story will fill your heart as she openly shares about her journey of addiction and homelessness to that of healing and hope. Hear her witness of the Savior and of His love as well as her desire to share this witness again and again. You'll also be introduced to the Turtle Shelter Project and how it came to be. It is saving lives and you can help too! Thank you Jen for being you - GLORIOUS YOU!!!
To learn more about Jen and the Turtle Shelter Pr...2023-03-241h 34
Religionless ChristianityJen Wilkin Criticized and a Christian School Wins by Losing - Plus Knowing Sin Pt 2Religionless Christianity Podcast Episode 164This week, Nickie and I discuss Jen Wilkins and why she came under scrutiny this week. We'll look at the Mid Vermont Christian School strong stance as well as the College of the Ozarks. Both taking stands for their beliefs. For our Bible topic we will be turning again to Mark Jones' "Knowing Sin." If you like the content please give us a follow and consider a nice review. God bless!ARTICLES:MVCS- https://tinyurl.com/542fekbxCollege of the Ozarks- https://tinyurl.com/4axnv94c2023-03-041h 19
Religionless ChristianityJen Wilkin Criticized and a Christian School Wins by Losing - Plus Knowing Sin Pt 2Religionless Christianity Podcast Episode 164This week, Nickie and I discuss Jen Wilkins and why she came under scrutiny this week. We'll look at the Mid Vermont Christian School strong stance as well as the College of the Ozarks. Both taking stands for their beliefs. For our Bible topic we will be turning again to Mark Jones' "Knowing Sin." If you like the content please give us a follow and consider a nice review. God bless!ARTICLES:MVCS- https://tinyurl.com/542fekbxCollege of the Ozarks- https://tinyurl.com/4...2023-03-041h 18
Fertility Now with Dr. Spencer RichlinEp 38: The importance of pelvic health with Dr. Jen MorganI had the pleasure of speaking with Dr. Jen Morgan. She's a doctor of physical therapy and a pelvic health specialist. We discussed pregnancy and postpartum wellness, pelvic pain with intercourse, and self-care. This is a must-listen as Dr. Jen is a very unique provider in the space! 2022-12-0829 min
Global Tech Leaders' PodcastWomen in Tech Series: Jen Spencer CEO at SmartBug Media shares the power of making room for experimentation.Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Jen Spencer CEO at SmartBug Media, HubSpot Partner of The Year. SmartBug Media is a globally award-winning intelligent inbound marketing agency that helps businesses grow revenue by generating leads, engaging accounts and building brand loyalty through inbound marketing, sales enablement, revenue operations, web development, digital strategy, marketing automation, and public relations.
We kick off by asking Jen to share her career journey and what has led her to where she is today.
“I wanted to be in charge.”
Volu...2022-10-2042 min
Startup Selling: Talking Sales with Scott SambucciEp. 145: When NOT to Hire a Marketing Agency for Your Startup & What to Do Instead: A Conversation with SmartBug Media's CEO, Jen SpencerIn this episode of the Startup Selling Podcast, I interviewed Jen Spencer. Jen Spencer is the CEO of SmartBug Media®, a leading Intelligent Inbound® marketing agency that assists both B2B and B2C e-commerce businesses in growing revenue by generating leads, scaling revenue operations, and building market awareness through digital content, design, and web development. Jen is an influential thought leader in the sales, marketing, and revenue operations space, regularly speaking at B2B conferences as well as serving as a mentor for revenue leaders through Pavilion's Rising Executives Program. She also sta...2022-06-2849 min
Latter Day Lives - Talking with Latter Day SaintsEp. 208 - Jen Spencer - From Addiction To RedemptionJen Spencer spent many years dealing with issues of self-esteem, self-harm, drug addiction and suicidal ideation. Through God's amazing grace, she found her way back to peace and happiness and now gives back through her amazing charity work. Jen's story is one you will never forget.2022-05-021h 04
Radically TransparentCEO Jen Spencer on Where Marketers are Falling Short in Data StorytellingSmartBug Media®’s CEO and Forbes Councils Member, Jen Spencer stops by Oktopost’s Radically Transparent podcast to chat about where B2B
marketing leaders are falling short, the new skills required to tell fabulous stories driven by data, and why building personas for internal stakeholders is just as important as building them for prospects and customers.
Jen leaves no stone unturned making this episode into an all-time show on topics about taking intelligent risks, interpreting data to tell meaningful stories, driving marketing pipeline growth, and so much more! It’s no wonder with a marketi...2022-02-0338 min
SmartBug on TapHow to Prioritize Content ReoptimizationOn this episode of SmartBug on Tap, Jen Spencer shares how to prioritize content reoptimization and generate more revenue from your old blogs and website pages.2021-07-2006 minSmartBug on TapHow to Make Sure Your Sales Team Hit Their Goals On this episode of SmartBug on Tap, Jen Spencer shares ways to ensure your team members hit their sales goals. 2021-07-1309 min
Unscripted with Spencer Lodge#146: What You Don’t Know About Social Media Privacy Settings & Algorithms with AI Expert Dr. Jen GolbeckHave you ever spoken to a friend about something, only to see an ad appear on your phone for that exact same thing? Today’s guest, Dr. Jen Golbeck explains why this is… Dr Golbeck is an associate professor in the Information Science department at the University of Maryland, and a computer scientist specialising in media surveillance, information security and artificial intelligence. Through TED Talks, her informative TikTok channel and her university course ‘How to Become an Influencer’, Dr. Golbeck educates people on the best ways to interact with technology, social media and personal information in the digital...2021-07-1252 minSmartBug on TapHow to Turn Your Email Newsletter into a Lead-Generation MachineOn this episode of SmartBug on Tap, Jen Spencer shares six tips to turn your email newsletter into an effective component of your business’s lead-generation efforts.2021-06-2907 minSmartBug on TapTop SEO Trends That Marketers Should Focus on This YearOn this episode of SmartBug on Tap, Jen Spencer shares the top SEO trends that marketers should focus on this year and in the future .2021-06-2209 minSmartBug on TapMarketo Customer Success Story with Longview On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug® worked with Longview to optimize its Marketo investment, boosting lead generation and qualification, and maximizing its marketing ROI. 2021-06-1505 minSmartBug on TapCustomer Success Story with 1st United Credit UnionOn this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with 1st United Credit Union to overcome a reporting challenge with the institution’s third-party software.2021-06-0805 minSmartBug on TapCustomer Success Story with Clevens Face and Body Specialists On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with a cosmetic surgery practice to build a new website, improve its premium content, and serve its patients better, and ultimately thrive during a pandemic. 2021-06-0106 min
Simply Smarter NumbersMorgan Spencer | 10 Steps to Master your PR ImpactMorgan Spencer is walking us through exactly how to master our own PR impact, gain credibility and become the go-to expert in your industry.PR mentor, Morgan Spencer, has 10 steps that she takes her clients through and today she is generously sharing those 10 steps with us. Morgan is showing us how to shake things up in your industry through disruptive impactful and powerful media coverage.2021-06-0143 minSmartBug on TapCustomer Success Story with Southern Nazarene UniversityOn this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with Southern Nazarene University to maximize HubSpot and increase the number of applications to the College of Professional and Graduate Studies programs.2021-05-2511 minSmartBug on TapWhat We Learned from Our 2021 Study on RevOps & Inbound MarketingOn this episode of SmartBug on Tap, Jen Spencer shares results from the first industry report that brings together RevOps, Inbound Marketing & Technology. Links Mentioned Where RevOps & Inbound Collide in 2021 Benchmarks Report2021-05-1806 minSmartBug on Tap3 Key Differences Between Sales Operations and Revenue OperationsOn this episode of SmartBug on Tap, Jen Spencer shares how sales operations and revenue operations are redefining how businesses think about revenue. Jen discusses: 1. Purpose and Goals 2. Organizational Structure 3. Key Areas of Focus2021-05-1107 min
The Revenue HustleBubble Wrap the Customer Experience - Jen Spencer- the Revenue Hustle #8On the latest segment of the Revenue Hustle, we're joined by Jen Spencer. Jen is currently the Chief Revenue Officer of SmartBug Media.
Jen's #RevenueRules:
Bubble wrap the customer in the Sales to Customer Success handoff
Don't be afraid to slow down the sales process
Our Guest: Jen Spencer
Jen on LinkedIn: https://www.linkedin.com/in/jenspencer/
Ways to Tune In:
Spotify:https://open.spotify.com/episode/5zQG4Rv4hdCCsIxLClaW5S?si=e408a59854d748cf
Apple: https://podcasts.apple.com/us/podcast/bubble-wrap-customer-experience-jen-spencer-revenue/id1538449270?i...2021-05-1040 minSmartBug on Tap5 Things to Know Before Migrating from HubSpot into MarketoOn this episode of SmartBug on Tap, Jen Spencer shares some key differences between Marketo and HubSpot. Jen discusses: 1. Pricing 2. Usability 3. Integration 4. And More!2021-05-0408 minSmartBug on Tap10 Steps to a Successful CRM MigrationOn this episode of SmartBug on Tap, Jen Spencer shares 10 steps to executing a successful CRM migration and all the angles to consider throughout your project. 2021-04-2808 min
Catalyst Sale PodcastJen Spencer Demand Generation and the CROIn this episode, Mike talks with Jen Spencer about the role of sales and marketing in demand generation and her new role as CRO at SmartBug Media. Key Takeaways: You have to make hard decisions when it comes to demand generation, having data helps. Organizations struggle when they don’t have that data - it becomes an emotional decision when data is absent. Use data to tell a story. Failure comes when you’re not aligned across the board. We are still in the early days of the CRO role in organizations, it will change things. But, w...2021-04-2344 minFind My Catalyst PodcastJen Spencer Demand Generation and the CROIn this episode, Mike talks with Jen Spencer about the role of sales and marketing in demand generation and her new role as CRO at SmartBug Media. Key Takeaways: You have to make hard decisions when it comes to demand generation, having data helps. Organizations struggle when they don’t have that data - it becomes an emotional decision when data is absent. Use data to tell a story. Failure comes when you’re not aligned across the board. We are still in the early days of the CRO role in organizations, it will change things. But, w...2021-04-2344 minSmartBug on TapThe Biggest Problems Solved by Marketo’s Q1 ReleasesOn this episode of SmartBug on Tap, Jen Spencer shares recent Marketo updates that will help you solve some of the biggest problems you may be experiencing with Marketo today. Jen discusses: 1. Next-Generation User Experience 2. Multi-Channel Personalization 3. Landing Pages and Forms 4. Sales Updates Links Mentioned Marketo Release Notes Meet with Us at Adobe Summit 2021 2021-04-2006 minSmartBug on Tap4 Ways to Drive Operational Efficiency with Revenue OperationsOn this episode of SmartBug on Tap, Jen Spencer shares four ways to drive operational efficiency with revenue operations. Jen discusses: 1. What Effective Revenue Operations Look Like 2. How to Get Started with Revenue Operations 3. How to Use Revenue Operations to Lift Operational Efficiency Check out our latest RevOps and Inbound Marketing Benchmarks Report.2021-04-1308 minSmartBug on TapBlending Marketing and Technology: The New Approach to Revenue OperationsOn this episode of SmartBug on Tap, Jen Spencer shares how marketing and technology converge to spark a new RevOps strategy—and what your marketers need to do to brace for impact. Jen discusses: 1. How RevOps is changing 2. Why marketing is getting more complicated 3. How technology is becoming more connected 4. Potential RevOps problems and solutions2021-04-0608 minSmartBug on TapHow to Build the Right Tech Stack to Support Your Revenue Operations GoalsOn this episode of SmartBug on Tap, Jen Spencer shares how to build the right tech stack to support your revenue operation goals. Jen discusses: 1. What to considering when auditing your tech stack 2. Why you should consult and educate your employees when changing technology 3. Why integration matters Links Mentioned MarTech Stack Audit Template2021-03-3007 minSmartBug on TapHow to Integrate and Align Data to Maximize Revenue and Growth in Your OrganizationOn this episode of SmartBug on Tap, Jen Spencer shares how to integrate and align data to maximize revenue and growth in your organization. Jen discusses: 1. What a RevOps team does 2. Agreeing on goals for organizational alignment 3. Using data to grow your business 4. And more!2021-03-2307 minSmartBug on Tap3 Strategies to Maintain Consistent Revenue Growth in Your Business On this episode of SmartBug on Tap, Jen Spencer shares three strategies to maintain consistent revenue growth in your business. Jen discusses how to: 1. Maintain a consistent marketing strategy 2. Leverage marketing automation 3. Personalize your marketing approach 2021-03-1607 minSmartBug on TapHow Content Marketing Fits into a Sales Enablement StrategyOn this episode of SmartBug on Tap, Jen Spencer shares how content marketing fits into a sales enablement strategy.2021-03-0906 minSmartBug on Tap5 Ways Sales Enablement Encourages Marketing and Sales Alignment On this episode of SmartBug on Tap, Jen Spencer shares five ways sales enablement can improve your marketing and sales alignment. Jen discusses how sales enablement... 1. Organizes Content so that Marketers and Sellers Can Find It When They Need It 2. Empowers Marketers to Alert Reps About which Content Is the Most Up to Date 3. Helps Marketers Gauge How It’s Helping Sellers 4. Helps Marketers and Sellers Gather Feedback on How Content Performs with Buyers 5. Ensures that Content Remains on Brand 2021-03-0208 minSmartBug on Tap3 Ways a Sales Team Survey Can Help Boost Your Content’s SuccessOn this episode of SmartBug on Tap, Jen Spencer shares how a sales team survey can uncover gaps in your content strategy and identify potential areas of need before problems arise.2021-02-2306 minSmartBug on TapHow To Get The Most Out Of ABM -- Without Ditching InboundOn this episode of SmartBug on Tap, Jen Spencer shares how to get the most out of account-based marketing without ditching inbound. Jen shares how inbound and ABM are made for each other and how to get started by: 1. Focusing on the right goals 2. Ungating your content 3. Exploring different verticals Links Mentioned LIVE DEBATE: Gated vs. Ungated Content Debate2021-02-1606 minSmartBug on TapHow B2B Marketing And Sales Teams Can Navigate in Uncertain TimesOn this episode of SmartBug on Tap, Jen Spencer shares how B2B marketing and sales teams can stay afloat this year. Jen shares how businesses that aren’t used to being agile, smaller businesses, or those with more flexibility baked into their operations can survive with the following strategies: 1. Getting Back To Basics 2. Trying Account-Based Marketing 3. Making Sure Your Messaging Is On The Money 4. Nurturing More Stable Verticals 5. Auditing Your Tech Stack To Maximize ROI 6. Making The Story About Your Customers Links Ment...2021-02-0908 min
Top Insights from the Best: Top Insights for CEOs, Sales & Marketing Leaders and Investors from the best experts in the world.Top Insights from the Best: Jen SpencerJen SpencerVice President, Sales and Marketing at SmartBug Media, Speaker, Sales MentorJen Spencer is the Vice President of Sales and Marketing for SmartBug Media, an Intelligent Inbound® marketing agency of experts in digital strategy, revenue operations, public relations, content marketing, and marketing automation. She's also a founding coach at SDR Nation and a past board member of the Phoenix chapter of Girls in Tech. Jen subscribes to the notion that “we’re all in this together,” and great communication leads to great partnership. She loves animals...2021-02-0249 minSmartBug on TapHow to Set Sales and Marketing GoalsOn this episode of SmartBug on Tap, Jen Spencer shares how to set sales and marketing goals. Jen discusses what it looks like when sales and marketing work together to set goals and the steps to set goals.2021-02-0208 min
Love Selling Hate Sales PodcastSelling Services in a Software World with Jen SpencerJen Spencer is the VP of Sales and Marketing with SmartBug Media. Selling Services is a software world is a whole different beast. Selling Services requires being part seller, part consultant and part therapist... trust me, I know as this is my world as well! Jen explores sales leadership in a remote world, battling perceptions and working with partners. Find Jen Spencer on LinkedIn or at http://smartbugmedia.com
2021-01-3140 minSmartBug on TapTips For Empowering Sales Development Reps In The Digital AgeOn this episode of SmartBug on Tap, Jen Spencer shares four tips for empowering sales development reps in the digital age. Jen discusses: 1. Building the right team 2. The importance of persona battle cards 3. How to create data-driven strategies 4. The importance of providing the right sales enablement assets2021-01-2607 minSmartBug on TapHow to Use Sales Battlecards to Close Deals On this episode of SmartBug on Tap, Jen Spencer shares how to create and use sales battlecards. Jen shares: 1. The questions you need to ask to get a clear idea of what sales challenge your team is facing 2. How to set a goal for your battlecard 3. How to draft the actual messaging used on the battlecard 4. And more! Links Mentioned 2021-01-1909 minSmartBug on TapFour Effective Sales Enablement Strategies to Help Reps Meet Quotas On this episode of SmartBug on Tap, Jen Spencer shares four effective sales enablement strategies to help reps meet their quotas. Jen discusses the following strategies: 1. Redefine Sales Leadership 2. Treat Sales Enablement as a Marketing-Driven Role with Sales 3. Use Customer Personas to Serve Better Customers 4. Set Up More Meaningful Benchmarks 2021-01-1208 minSmartBug on TapThree Tips For Marketers To Help Sales Close More Deals On this episode of SmartBug on Tap, Jen Spencer shares three tips for marketers to help sales close more deals. Jen discusses the following tips: 1. How to put your content to work 2. Partnering with sales 3. Building relationships with podcasts 2021-01-0507 min
Living Indubiously#19 - Jen MadroneIn episode #19, Ev and Skip have the supreme pleasure of a dialogue with Jen Madrone, sound healer, energy worker, and incredible source of inspiration and creation energy. This conversation was inspiring, and a true joy!For more info on Jen Madrone, or to book a session;jenmadrone@gmail.comor;Join the Facebook Group"Diving Through Death; Egoic Death on the Road to Awakening"www.indubiousmusic.comFacebook: www.facebook.com/indubiousmusicSpotify: https://open.spotify.com/artist/77su9uR4crZ4HOOnCibJwFInstagram: www.instagram.com/i...2020-12-291h 06SmartBug on TapHow to Incorporate Your ABM Strategy into Your Virtual Events On this episode of SmartBug on Tap, Jen Spencer shares six ways to incorporate your ABM strategy into your virtual events. Jen discusses the following tips: 1. Sales and Marketing Alignment 2. Customer and Partner Relationships 3. ABM Technology 4. And More!2020-12-2907 minSmartBug on TapSix Ways to Turn Your Blog into a Lead Generation Engine On this episode of SmartBug on Tap, Jen Spencer shares six strategies to turn your blog into a lead generation engine. Jen discusses the following tips: 1. Buyer Personas 2. Blog Subscribers 3. Using CTAs 4. Quality Content 5. Topic Clusters 2020-12-2207 minSmartBug on TapFive Steps to Plan a Successful Tech Stack Integration ProjectOn this episode of SmartBug on Tap, Jen Spencer shares a simple five phase approach to setting up a successful tech stack integration project. If you are planning to integrate your sales, marketing, or ERP systems and need to know how to best structure the project, this episode is for you. 2020-12-1506 minSmartBug on TapHow to Run a Fully Remote Quarterly Planning Session On this episode of SmartBug on Tap, Jen Spencer shares tips for running a fully remote quarterly planning session. Jen discusses the following: Establishing goals Laying out an agenda Creating working agreements Building a virtual parking lot And more! Links Mentioned Agile Planning for Remote Teams Template 2020-12-0807 minSmartBug on TapHow to Successfully Measure Sales and Marketing Attribution in HubSpot On this episode of SmartBug on Tap, Jen Spencer shares how to successfully measure sales and marketing attribution in HubSpot. Jen discusses the following tips: 1. Ensure your data is clean.2. Determine what the C-suite cares about.3. Set a baseline of metrics.4. Start with the sample reports.5. Optimize and double down on the metrics that are working.2020-12-0107 minSmartBug on TapWhat’s New with HubSpot’s Service Hub On this episode of SmartBug on Tap, Jen Spencer shares some of our recent encounters with HubSpot's Service Hub. Jen discusses the following updates: Custom Feedback Surveys Multi-Language Knowledge Base Identify Logged-In Visitors in Chat 2020-11-2407 minSmartBug on TapPopular HubSpot Integrations for Advanced Users On this episode of SmartBug on Tap, Jen Spencer shares the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader. Jen shares the following integrations: Salesforce Microsoft Dynamics Vidyard CallRail WordPress Links Mentio2020-11-1709 min
The Ramped PodcastHow I Sell 01: Jen Spencer, Vice President, Sales and Marketing at SmartBug MediaJen Spencer is the VP of Sales and Marketing at SmartBug Media and a stellar human. In today's episode, Manoj and Jen discuss what kickstarted her career in sales. They touch on her commitment to learning and embracing data, why she ties sales and marketing closely together, her competitive drive, and how to advocate for yourself in the workplace. We are honored to host Jen as our inaugural guest on The Ramped Podcast & How I Sell.2020-11-1032 minSmartBug on TapHow Your Business Can Leverage CMS Hub On this episode of SmartBug on Tap, Jen Spencer shares how your business can leverage CMS Hub. Jen shares the following recent HubSpot CMS enhancements: Adaptive testing for Enterprise customers Built-in SEO tools Serverless functions And more! Links Mentioned Live Debate: Build Your Website on HubSpot CMS vs. WordPress 2020-11-1006 minSmartBug on TapThe Best Marketo Add-Ons for SMB On this episode of SmartBug on Tap, Jen Spencer shares the best Marketo add-ons for mid-sized business. Jen shares add-ons that will help: Your sales team see Marketo data without leaving your CRM Your reps easily send and track template emails You with your Account-Based Marketing efforts And more! Links Mentioned 2020-11-0307 minSmartBug on Tap3 Tips for Properly Analyzing HubSpot’s Multi-Touch Attribution ReportingOn this episode of SmartBug on Tap, Jen Spencer shares three tips for analyzing HubSpot’s multi-touch attribution reporting. Jen will discuss:
1. How to choose the data dimension that suits your reporting needs. 2. The four main conversion points used for attribution models. 3. How to understand the different attribution models available Links Mentioned How to Analyze HubSpot’s Multi-Touch Attribution Reporting2020-10-2708 min
The Corporate BartenderThe Corporate Bartender - Transition, Transform, Transcend with Jen ThurmanIn this week's episode, Eric and the TCB Crew chat with leadership expert and coach, Jen Thurman about transitions, transformations, and transcendence. If you want to skip straight to her interview, 24:48 is your spot.If you don't know Jen, she works with high-performing professionals who want to increase their leadership skills, create balance in their lives and elevate their impact in the world. With two decades of experience on corporate leadership teams, Jen knows how tricky it is to break out of the “it’s worked so far” mindset of professional development. In her search for a new way...2020-10-221h 13SmartBug on TapUnderstanding the New Contextual Marketing Features in HubSpotOn this episode of SmartBug on Tap, Jen Spencer shares some of HubSpot's recent enhancements that impact contextual marketing. Jen will share a few recent updates including: Two-Way Contact Syncing with HubSpot and Shopify Adaptive Testing "Wait Until” Delays in Workflows 2020-10-2007 minSmartBug on TapYour Complete Marketo Migration Checklist On this episode of SmartBug on Tap, Jen Spencer shares some recommendations on how to migrate a Marketo instance. Jen will share: A few questions to work through with your team to help determine your goals. A short list of people who should know their roles in advance. How to deep clean your CRM to prepare for your migration How to organize your current marketing platform And more! Links Mentioned Your Complete Marketo Migration List Marketo's Setup Checklist 2020-10-1309 minSmartBug on TapWhy SmartBug Media Decided to Become HubSpot Advanced CMS Certified In this episode of SmartBug on Tap, Jen Spencer shares why SmartBug Media® decided to become HubSpot Advanced CMS Certified. 2020-10-0605 minSmartBug on Tap4 Pros and Cons of Migrating from WordPress to the New HubSpot CMSIn this episode of SmartBug on Tap, Jen Spencer talks about the pros and cons of migrating from WordPress to the new iteration of HubSpot’s content management system, named CMS Hub.2020-09-2910 minSmartBug on TapHow to Build Your Sales Enablement Strategy in Three Easy StepsSales enablement, in its most simple application, is the holistic process of providing your sales team with the information, collateral, and processes they need to seal more deals. In this episode of SmartBug on Tap, Jen Spencer shares how to build your sales enablement strategy in three easy steps.2020-09-2207 minSmartBug on TapHow Senior Living Teams Can Use Video to Reach ConsumersThe senior living is an industry where building authentic and relational trust with the customer is paramount. You just can’t get that kind of authenticity from a blog. Video finds a way to make the experience feel more real and personal. In this episode of SmartBug on Tap, Jen Spencer shares four types of videos senior living teams can start using now.2020-09-1505 minSmartBug on TapWhy We Gate Content (And When We Shouldn't)Most inbound marketing professionals want to make the world a better place. But, no matter how idealistic and well-meaning we are, most of us have lead numbers and sales quotas to hit. One way inbound marketers generate leads is to gate content. On this episode of SmartBug on Tap, Jen Spencer discusses why we gate content (and when we shouldn't).2020-09-0805 minSmartBug on TapMergers, Acquisitons, and SEO—Oh My!Welcome to Season Two of SmartBug on Tap. We’re back after a summer hiatus, and on today’s episode Jen Spencer is chatting about mergers and acquisitions—and their impact on Search Engine Optimization. 2020-09-0104 min
If You MarketSales Enablement Checklist, with Jen SpencerWhat if marketing didn't help sales? Jen Spencer believes marketing works for sales and along with lead generation marketing needs to be practicing sales enablement. What's that mean? In this episode of the If you Market Podcast Jen gives us the steps and steps and processes to maximize marketing's impact on sales. As Vice President of Sales and Marketing, Jen Spencer leads SmartBug’s sales, marketing, and brand strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-08-181h 01
Let's Purify! Holistic DeclutteringUnderstanding Hoarding with Hoarding Cleanup Expert Jen HanzlickHoarding is an often misunderstood condition. Societal judgment and fear can lead to deep shame for people who hoard. In episode 33: Is All This Excess Stuff A Sign Of Hoarding, I shared some background information about hoarding. This week we dive deeper into hoarding in a conversation with hoarding expert, Jen Hanzlick. Jen is the owner and founder of Clutter Trucker, a Colorado-based hoarding clean out company. Along with her hoarding expertise, she brings compassion, understanding, and respect to the conversation. Jen shares: Why she started her hoarding clean out business, Clutter...2020-07-2229 min
Belkins PodcastInterview with Jen Spencer, a Vice President of Sales and Marketing at SmartBug Media.Today’s guest is Jen Spencer - Vice President of Sales and Marketing at SmartBug Media. Jen runs a series of weekly podcasts called “SmartBug on Tap” with thousands of listeners. Over her career, Jen has built demand generation and sales enablement programs from the ground up and has experience working within tech startups, publicly traded companies, mid-market organizations.
Michael and Jen talk about: the role of the podcast in modern b2b, Jen’s experience in starting and growing a podcast, and what makes a good podcast great.
Enjoy listening!2020-03-1330 min
B2B Growth#BestOf2019: Why & How to Do Solo Episodes for Your Podcast w/ Jen SpencerIn this episode we hear from Jen Spencer, Host of SmartBug on Tap and VP of Sales and Marketing at SmartBug Media. No. 8 in our countdown of the Top 20 episodes of 2019. Jen shares... Why she chose to focus her podcast on doing solo episodes instead of interviews. Two specific ways she develops topics for each episode. The amount of time it takes her to prep each episode and what that prep looks like. How she thinks about the length of each episode. The super simple setu...2020-01-2000 min
The B2B Sales Show51. Why People are the #1 Differentiator Between Agencies w/ Jen SpencerJust like the number of SaaS solutions that’s out there, agencies seem to be popping up all the time. How can you tell the difference between them? Is there even a difference? In this episode of The B2B Sales Show, co-host Kevin Warner speaks with SmartBug Media’s VP of Sales & Marketing, Jen Spencer. Through her extensive experience, she’s able to share the #1 differentiator between agencies: the people. Plus, Kevin and Jen cover: The value in viewing every opportunity through a revenue lens SmartBug’s approach to working with a wide variety of partners How SmartBug’s people mar...2019-12-1925 min
The B2B Sales Show51. Why People are the #1 Differentiator Between Agencies w/ Jen SpencerJust like the number of SaaS solutions that’s out there, agencies seem to be popping up all the time. How can you tell the difference between them? Is there even a difference? In this episode of The B2B Sales Show, co-host Kevin Warner speaks with SmartBug Media’s VP of Sales & Marketing, Jen Spencer. Through her extensive experience, she’s able to share the #1 differentiator between agencies: the people. Plus, Kevin and Jen cover: The value in viewing every opportunity through a revenue lens SmartBug’s approach to working with a wide variety of partners How SmartBug’s people mar...2019-12-1925 min
The Hard Corps Marketing ShowABN Always Be Nurturing - Jen Spencer - Hard Corps Marketing Show #110After a marketer puts in the work to send a lead over to sales, is there job finished, so they can move onto generating more leads?
A Marketer, Podcast Host, named one of the Top Sales Women to Watch in 2019, and the VP, Sales and Marketing at SmartBug Media, Jen Spencer, challenges marketers to continue to nurture their buyers along every step of the buyer’s journey. A marketer’s job is never done.
This episode is full of strategy for marketing to partner with sales, takeaways on podcasts in marketing, and career advice for every...2019-12-051h 07SmartBug on TapGet S.M.A.R.T. with Your Web Design ProjectThe most important phase of any web design project is very simple: goals and strategy. What goals do you have for your site? Where would you like to improve? On today’s episode, Jen Spencer is talking to you about S.M.A.R.T. goals. Are your goals: SpecificMeasurableAttainableRealisticandTime-Based? Let’s talk about developing a strategy that works.2019-10-0105 min
Sales Leadership PodcastEpisode 49: #49: Jen Spencer of SmartBug Media - How to Align Your Sales and Marketing Efforts to Maximize RevenueIn this week's episode, Jen Spencer of SmartBug Media joins us to talk about team. She describes, in detail, a good, authentic approach to creating a "team." According to Jen, you should build a team that compliments your own strength and overshadows your weaknesses. Her advice is to stay close to the Market, close to your staff, and find ways to level your people and compensate for their weaknesses. If you can do these things, you can build the right team to spur growth. 2019-06-0451 min
AMPUP Your Digital MarketingJen Spencer on Personal BrandingOn the latest episode, Glenn Gaudet chats with Jen Spencer, Vice President of Sales and Marketing at SmartBug Media. Jen is also a board member at GIrls in Tech Phoenix, a global non-profit focused on the engagement, education and empowerment of girls and women who are passionate about technology. In this podcast you will learn about: The importance of personal branding as well as company branding How to keep an authentic voice with your personal brand Finding your comfort zone vs trying new social media avenues Coaching employees to hit social goals on top of sales...2019-05-0721 min
Daily Sales TipsTaking an Inbound Approach to Prospecting & Networking - Jen Spencer"I definitely have a different approach to prospecting than most and I think it's because I as a salesperson, I embody the inbound methodology." - Jen Spencer in today's Tip 100 What is your approach to prospecting and networking? Join the conversation at DailySales.Tips/100 and learn more about Jen. 2019-04-2902 min
Sales Enablement PRO PodcastEpisode 12: Jen Spencer on Enhancing the Buyer’s Journey with Sales EnablementShawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs.
Our guest today is Jen Spencer, VP of sales and marketing at SmartBug Media where she leads the sales, marketing, and brand strategy. Throughout her career, she has built many sales enablement programs from scratch and we are so excited to be hearing from her today.
Jen Spencer...2019-04-1000 minSales Enablement PRO PodcastEpisode 11: Jen Spencer on Org Structures and Seeking Executive Buy-InShawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs.
Our guest today is Jen Spencer, VP of sales and marketing at SmartBug Media where she leads the sales, marketing, and brand strategy. Throughout her career, she has built many sales enablement programs from scratch and so we are really excited to have her here with us on this podcast.2019-04-1000 minSmartBug on TapHow Sales Teams Should Be Using Buyer Persona Research to Help Them Close More DealsJen Spencer here. On today’s episode of SmartBug on Tap we’re talking about buyer personas. Specifically, how sales teams can use personas to close more deals. Here’s a rundown of what we’ll cover. First, we’re going back to the basics, reviewing what a buyer persona is and what it is not. Next, I’ll review the importance of negative personas. Finally, I’ll give you some tips for integrating personas into your sales process. And if using personas is a bit new to you, I’ve got three steps you can take to get started.2019-04-0213 minSmartBug on TapUnlocking the Marketing Power of Sales Call RecordingWhen most of us think of “call recording,” we think of sales. But call recordings provide an incredible inside scoop on buyers, one we’d never be able to find through any other type of research. So, why aren’t marketers using them? This SmartBug on Tap podcast challenges marketers everywhere to reconsider using call recordings as part of their tool belt. Jen Spencer shares 3 tactics for incorporating sales call recording into your marketing strategy.2019-03-1912 minSmartBug on TapEpisode 0We started a podcast about all things marketing. Why? Well, because everyone has a party trick, even our VP of Marketing and Sales at SmartBug Media. Here’s her party trick: providing insanely tactical marketing advice. Each episode, Jen Spencer will share truly tactical solutions around all things marketing, such as lead generation, account engagement, brand loyalty, marketing automation… you get the idea. This week Jen unfolds her ideas, and gives you a taste of what’s to come.2019-03-1908 min
She Did It Her WaySDH199: Creating Your Business. Taking Risks. Living your Passion with Jen SpencerHow do you plan to take control of an industry with your business? What would building a foundation for that scale of a business look like?
We get into all of that with today’s guest, Jen Spencer, founder of Authority-Life! Authority-Life is an omni-present brand building company with public relations experts in social media, content building, and video editing. Their goal is to help entrepreneurs share their messages across various channels, and find their target audience.
Authority-Life started when she was bitten by the entrepreneurial bug, while working for a tech start-up in San Fr...2017-10-1230 min
The Why And The BuyIntelligent Inbound Marketing with Jen Spencer Our guest this week is Jen Spencer, Vice President of Sales and Marketing at SmartBug Media. She believes that the best way to have a presence online is to have a presence in-person. Her inbound marketing strategies will open your eyes to new ways of getting attention AND portraying your best online identity. 3:13 - Jen explains her love of scotch 6:17 - What is "intelligent inbound marketing?" 9:15 - The difference between a marketing novice and revenue generating marketing professional 12:00 - How to stay on top of your prospecting pipeline when bu...2017-10-0536 min
Creatives Meet BusinessDesigning Professional Relationships with Jen SpencerHi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Jen Spencer, Founder of The Creative Executive, who joined us in April during our roundtable event on Managing Professional Relationships. As you'll soon find out, she's basically crafted a Professional Relationship 101 course that you get to partake of in under 15 minutes. She begins with defining various types of relationships then walks you through how...2017-08-3111 min
Mighty Good WorkMGW #17 - “Happy Side-Effects of Channel Partnership” with Jen SpencerGUEST: Jen Spencer https://www.allbound.com/ Twitter: @JenSpencer https://www.linkedin.com/in/jenspencer/ jspencer@allbound.com HIGHLIGHTS FROM OUR CONVERSATION: Your partners are a natural extension of your sales, marketing, and customer success teams. And they should be treated as such. These relationships and their health starts at the top. Fear, uncertainty, and a lack of trust can erode the health of those partner relationships. What would help your partners be succ...2017-07-1243 min