Shows
21 Hats PodcastBest of: A Punk Rocker’s Guide to Building a BusinessIn a few weeks, I’ll be in Portland, Oregon, for Shawn Busse’s always terrific Catalyst event. That trip has had me thinking about the city’s keep-it-weird ethos, the spirit that’s made Portland a hotbed for creative business building. My upcoming trip has also inspired me to revisit a podcast conversation Shawn and I recorded in early 2024 with Jenelle Etzel, who is founder of Living Room Realty. The boutique real estate agency has more than a hundred brokers and a reputation for doing things differently, but Jenelle didn’t set out to be a business owner. In fact, she...
2025-09-0256 min
REalized Gains PodcastBuilding a Very Portland Real Estate Brand with Jenelle EtzelIn this episode, Steven & Jordan sit down with Jenelle Etzel, founder of Living Room Realty, to explore how she built one of Portland’s most recognizable real estate brands. Jenelle shares her journey from launching a boutique brokerage to expanding into property management and house flipping—all while staying rooted in Portland’s culture and values. She talks about the lessons learned in branding, community-building, and creating spaces that truly feel like home.🎧 Listen now on YouTube, Spotify, Apple Podcasts, or wherever you get your podcasts!📩 Connect with us:Jenelle Etzel | jenelle@|liv...
2025-08-2058 minREalized Gains PodcastBuilding a Very Portland Real Estate Brand with Jenelle EtzelIn this episode, Steven & Jordan sit down with Jenelle Etzel, founder of Living Room Realty, to explore how she built one of Portland’s most recognizable real estate brands. Jenelle shares her journey from launching a boutique brokerage to expanding into property management and house flipping—all while staying rooted in Portland’s culture and values. She talks about the lessons learned in branding, community-building, and creating spaces that truly feel like home.🎧 Listen now on YouTube, Spotify, Apple Podcasts, or wherever you get your podcasts!📩 Connect with us:Jenelle Etzel | jenelle@|liv...
2025-08-2058 min
The Joy Punk Podcast#21 Randal Wyatt: Taking Ownership PDX Musician, activist and founder of nonprofit Taking Ownership PDX, Randal Wyatt discusses his journey to creating Taking Ownership and the work they do in the community. As well as why he thinks the model works so well in Portland and how creating the organization has made him a better leader. Other topics discussed…. - Why he’s so optimistic - How he got into the music scene in Portland - The inspiration behind starting taking ownership PDX - Challenges of organizing volunteers - Leadership through team...
2024-05-0252 min21 Hats PodcastThe Art of Building a Real Estate BoutiqueThis week, in episode 192, special guest Jenelle Etzel, who majored in weaving, tells Shawn Busse, who majored in ceramics, why she believes attending art school and managing a punk rock band were perfect preparation for building a thriving real estate business. Her agency, Living Room Realty, has 130 brokers, roughly $5 million in revenue, and a market position that stands out among the big boys. While she once considered business a dirty word, she has embraced entrepreneurship and learned lots of important lessons, mostly through trial and error. For one, she figured out that there was a segment of the housing market—or...
2024-04-1656 min
The Joy Punk Podcast#20 Katie Poppe: The Taste Of HappinessLittle Big Burger, Boxer Ramen & Blue Star Doughnuts cofounder, Katie Poppe, joins Jenelle to chat about the journey of founding multiple business, why she decided to sell Little Big Burger, and how she uses her science background to help her run Blue Star Doughnuts. Other topics of conversation.... - How Blue Star began and what’s behind the name - Hardships of owning a business during covid - Providing moments of joy for customers - Pressure of being positive all the time, not letting your team see you...
2024-04-1147 min
The Joy Punk Podcast#19 Mark Bitterman: Telling Stories Through SaltJames Beard Award winning Author, Mark Bitterman chats about his love of food and place, and the connection between the two. He shares his journey to becaming known as the “salt” guy and the what he’s learned from taking something he’s passionate about and turning it into a business. Other topics of conversation... - Welcoming people In & hospitality - what he look for in employees - History of salt is such a unique story, there’s such a wealth inside this simple ingredient - How he feels about the story of f...
2024-03-2844 min
The Joy Punk Podcast#18 Michelle Cairo: It's Fun To Do It The Right WayCharcuterie queen & cofounder of Olympia Provisions, Michelle Cairo joins Jenelle and shares the story OP’s humble beginnings, her very prevalent greek roots, and how she’s had such success hiring second chance employees. As well she explains how she consciously leads her team by always trying to be “above the line”. Topics of conversations..... - Growing up in Utah & her Greek roots - How the loss of her father changed her - Where her “don’t care about rules” attitude comes from - The best way to make her do so...
2024-03-141h 04
The Joy Punk Podcast#17 Javier Alomía: It's Easier To Say YesJavier Alomoía joins Jenelle sharing his journey from Ecuduor to Portland and the keys to his success in building his business from nothing to the robust success that it is today. As well Javier tells us the why of his immense involvement in the local PDX community and why he generally always says “Yes”. Other topics of conversation…. - How he came to USA - How he got into real estate - What influences how he manages his finances. - Mindset helping budge for the future ...
2024-02-2941 min
The Joy Punk Podcast#16 Kamelah Adams: One T-Shirt At A TimeJenelle is joined my Mimi’s Fresh Tees founder and owner, Kamelah Adams as they discuss her road to being an entrepreneur in Portland, the how & why of her business & the unique challenges being women of color present in entrepenuirship Other topics of conversion… -Growing up in Portland and how that shaped her -How Mimi’s Fresh T’s Started -At what point did she realize that she had started a business -Being a mom & business owner -How she initially financed her business -Intersectionality between women own...
2024-01-1139 min
The Joy Punk Podcast#15 Stephen Green: It's Hard To Be What You Don't SeeStephen Green, one of the most active & involved people in the Portland business community, joins Jenelle to discuss the how & why of how he shows up for the city, why he’s so passionate about the PDX community and the many inspirational organizations he’s help found & work with. Topics of conversation… - Working in the business vs on the business - What led him to his work - Community over competition helps more people be Portland be entrepreneurs - Starting the Oregon Public House, the world first non prof...
2023-11-1750 min
The Joy Punk Podcast#14 Carol Ferris: What Does That Mean In Lived ExperienceJenelle is joined by NW Legend Carol Ferris as they discuss Carol’s journey from Corporate life to becoming one of the most successful and sought out astrologers on the West Coast. They chat about Mythology, what Astrology is and isn’t, and Carol has been able to build a referral based business. Topics of conversation… - How Carol came to Astrology - Spirit Can Move Through Time In A Way You Can Know - Mythology & Religion told for and by Kings - Pulling In the Feminine / unravel storie...
2023-11-021h 06
The Joy Punk Podcast#13 Trevor Graves: I Just Wanna Do Cool Work For Cool PeopleJenelle is joined by friend and Nemo Design founder, Trevor Graves, as they discuss his journey from becoming one of the most famous early snowboard / action sports photographers to founding Nemo Design, a branding and design agency in Portland, Oregon. Topic of conversation… - Photo booth beginnings / mentor that helped put him on the path - Starting out in Snowboarding as a photographer - What does loyalty mean to him - Nemo Design & working with the laid back west coast life style - Not being afr...
2023-10-1957 min
The Joy Punk Podcast#12 Ashod Simonian & Eden Dawn: We Just Really Wanna Help People Make OutJenelle is joined by creative friends Ashod Simonian & Eden Dawn who are both creatives & life partners. They share their experiences coauthoring books, co-hosting podcasts, and how they find balance and boundaries around working, living, and loving together. As well as discuss their MANY other individual & collaborative endeavors. Topics of conversation…. - Bad Dates Podcast - Portland Book of Dates - Creatively working with your spouse / Are there times you can turn work off? - Does the culture of the business affect your relationship? - The sec...
2023-10-0557 min
The Joy Punk Podcast#11 Jenelle Etzel: The ContestJenelle shares the unique story of how she held a matching making contest that led to her meeting her husband, laying in detail the how and why of what led her to holding the contest as well as sharing her thoughts on how another may recreate it for themselves. Story discussion... - How Jenelle was inspired to create the contest - The list of ten things you want in a partner - Understanding partnership - Gamifying the dating experience - No Where To Get - M...
2023-09-211h 07
The Joy Punk Podcast#10 Jessie Burke: The Solution Is More Important Than WinningJenelle is joined by Society Hotel founder Jessie Burke as they discuss Jessie’s unique path from being on the US Olympic fencing team to attending Penn State to becoming one of the most knowledgeable & hard working citizens & business owners in Portland who was instrumental in keeping Old Town alive throughout the Pandemic and beyond. Topics of conversation…. - How Jessie worked herself out of poverty through fencing - The 96 Olympics - Winning without really winning - Starting Posies Bakery & threatening to fire my mother - Running a ho...
2023-09-071h 10
The Joy Punk Podcast#9 Jill Kuehler: The Whiskey WomenFounder and CEO of Freeland Spirts, Jill Kuehler, joins Jenelle to chat about her journey from Zenger Farm to starting Freeland and what being a women in a heavily male dominated industry has been like. Topics of conversation…. - Memas Two rules in life - Working at Zenger Farm & how that helped influence Freeland - Having your community around to survive - Play a Beautiful Game & Pausing to celebrate - Freeland’s unique bottle design - Highlighting Women & Increasing diversity in her business ...
2023-08-2454 min
The Joy Punk Podcast#8 Seth Lorinczi: Finding Your EdgesAuthor & punk rock troubadour Seth Lorinczi chats about his days in the influential DC punk scene, his writing, and shares why he’s and advocate for the use of psychodelics across a spectrum of arenas. Topics of conversations… - His philosophy of punk - Growing up in DC in the early 80’s and how that shaped him - Stepping outside the circle of safety and the initiation in our culture - Finding your edges to grow - Facing a choice in marriage - Everyth...
2023-07-2751 min
The Joy Punk Podcast#7 Serilda Summers-McGee: Make the Plan, Work the PlanHuman Resources legend, Serilda Summers-McGee joins Jenelle to discuss everything from her drive to the top of the Human Resources world, to extending grace & finding opportunities for redemption in her work, to her take DEI. Topics of conversation... - The higher up you get, the less feedback you get - Deeper relationships through fearlessness of information - Education can only give you so much & how culture is different than education - Working at the City of Portland - Standing in your power & success with confidence - The...
2023-07-1355 min
The Joy Punk Podcast#6 Karim Alaeddine: The Art of Asking Better QuestionsJenelle’s long time friend and colleague, Karim Alaeddine, shares several nuggets of wisdom around asking better questions, as well as the role certainty & respect play in both business & life. Topics of conversation.. - Asking better questions and why it’s important - Tenant & Advocacy - Orientation - Being an outsider in youth - Terminal Uniqueness - Value isn’t what it cost you to do the work, it’s what was received - Certainty vs. Respect - Listening for others commitments...
2023-06-2948 min
The Joy Punk Podcast#5 Georgia Lee Hussey: Guerrilla Art & BusinessJenelle is joined by Founder & CEO of Modernist Financial, Georgia Lee Hussey as they discuss Georgia’s journey from Artist to Certified Financial Planner and many things related to money - shame, addiction, planning, donating, etc. Other topics covered in this conversation…. - Punk damage - How being in business can actually be a radical act - Sister Corita Kent - Working on your business & NOT in your business - Being a “women” in business - The focus of Modernist finical - Structures to help yo...
2023-06-1542 min
The Joy Punk Podcast#4: Lindsey Murphy: Be Good BacteriaShow creator, host and business developer Lindsey Murphy joins Jenelle where they chat about Lindsey’s journey to Portland, the “Fred Rogers Ministry” and how it led to her creating her show, the Fab Lab with Crazy Aunt Lindsey. They also dive into topics such as… -What Prayer is and different expressions of prayer & faith -Lindsey’s fascinations with religion and Philosophy -People losing faith in Portland & whether she’s still called to be here -How being a high-class babysitter helped set her up for success in her show -Hangi...
2023-06-0151 min
The Joy Punk Podcast#3 Rosemary Brensen: I Think I Can F@#%ing Do That!Jenelle is joined by Department of Community founder, Rosemary Brensen as they chat about her journey from design school to running the Portland Garment Factory to founding the Department of Community. We hear from Rosemary about… - 28X-ing business at Portland Garment Factory - Being the boss you wish you always had - Coaching entrepreneurs on building systems to help them achieve work life balance - How she finds clients - Advice on having a business partner - Her love of numbers & interpreting them ...
2023-05-1734 min
The Joy Punk Podcast#2 Melissa Dorman: Masterful Practical MagicianJenelle is joined by Melissa Dorman, discussing Melissa's journey from being a social worker for the LA prison system to running one of the most successful real estate teams in the Portland metro area. We hear from Melissa about... - How an influential psychology class made a lasting impact changing her life - How she reprogramed her belief system - Her quest for financial independence & empowerment - Why she talks her clients out of purchasing single family homes - How childhood trauma helped motivate her toward success in...
2023-05-0447 min
The Joy Punk Podcast#1 Saying Hi (An Introduction)Jenelle says "Hi" and introduces herself and her story. She explains the "why" and "how" behind the Joy Punk Podcast and what she hopes to do with the show, shedding light on future episodes and guests.
2023-04-2731 min