Shows
The Floral CEOHow to Grow Your Floral Business Revenue (Without Guessing or Burning Out)How to Grow Your Floral Business Revenue (Without Guessing or Burning Out)Growing your floral business revenue doesn’t start with hustling harder — it starts with clarity.In this episode, Jen breaks down how to intentionally grow revenue by looking at what’s already working, identifying where your biggest opportunities live, and creating a strategy rooted in facts — not feelings.After a full month of deep coaching sessions and mastermind strategy calls, one thing became crystal clear: florists who grow sustainably understand their numbers, track their revenue intentionally, and make decisions like CEOs.If...
2026-02-0419 minThe Floral CEO5 Goals Every Florist Needs to Add for 2026If you want 2026 to be the year you finally feel like a confident, profitable, in-control Floral CEO, this minisode is for you.In this episode, Jeni shares five essential goals every florist should add to their goal list — whether you’re a newer business owner or a seasoned florist who wants more ease, clarity, and profitability.These aren’t fluffy goals. They’re CEO-level goals that help you stop running your business in reactivity and start running it with intention, strategy, and confidence — without burning yourself out or losing your love for flowers.🌿 The 5 Goals E...
2026-01-1913 minThe Floral CEOHow to Move Your Floral Business Forward When Life Feels HardMoving Your Floral Business Forward When Life Feels ComplicatedLife doesn’t pause when you’re trying to grow a business — and as florists, we often carry more than most. Family responsibilities, grief, health challenges, world events, financial pressure, and creative burnout don’t stop just because we have goals.In this episode of The Floral CEO Podcast, Jeni shares a deeply honest conversation about what it really looks like to keep moving your business forward when life feels overwhelming, messy, or outright hard.This episode isn’t about hustling through burnout or pretending...
2026-01-1427 minThe Floral CEOLife + Business Audit: How to Create Clarity, Alignment, and Sustainable GrowthLife + Business Audit: How to Create Clarity, Alignment, and Sustainable GrowthAs the year winds down, it’s easy to feel reflective, overwhelmed, or unsure of what needs to change next. In this episode of The Floral CEO Podcast, Jeni walks you through a powerful life and business audit designed to help you gain clarity, reduce burnout, and intentionally shape the next chapter of your business and life.This isn’t about judgment, shame, or “fixing” yourself.It’s about seeing clearly, reclaiming your energy, and choosing alignment over chaos.Why a Life + Bus...
2025-12-3129 minThe Floral CEOManifestation Without the Woo: How Clarity, Strategy, and Consistent Action Create Real ResultsAs the year winds down and the holidays approach, it’s natural to start thinking about what’s next—next year, next season, and the next version of your business and life. In this episode of the Floral CEO Podcast, Jeni reframes the idea of manifestation in a way that actually works for business owners.If the word manifesting makes you roll your eyes or feel skeptical, this episode is for you.Because manifestation isn’t about wishful thinking—it’s about clarity, intention, structure, strategy, and consistent action.🌿 Rethinking Manifestation for Business OwnersJe...
2025-12-2219 minThe Floral CEOReflect Before You Reset: How Florists Should Close the Year and Plan for 2026As the year comes to a close, it’s tempting to rush straight into goal setting, vision boards, and big plans for the new year. But in this episode of the Floral CEO Podcast, Jeni challenges that approach and invites florists to do something far more powerful first: reflect.This episode is all about how intentional end-of-year reflection can help you build a floral business that is not only more profitable—but also more sustainable, aligned, and fulfilling.If you’re a florist who feels stretched thin, stuck in survival mode, or unsure what to focus...
2025-12-1719 minThe Floral CEOPaying Yourself as a Florist: Why It Matters & How to Start TodayIn today’s episode, Jeni gets real about one of the least talked about but most important topics in the floral industry: paying yourself.So many florists are creating beautiful work, serving their couples like magic… and quietly paying themselves almost nothing.This episode breaks down why that happens, how to shift it, and the exact framework (Profit First) Jeni uses to make sure florists are paid fairly and consistently.Whether you're a new florist still feeling “grateful to be chosen” or a seasoned designer carrying years of undercharging, these strategies will help you build a busine...
2025-12-1030 minThe Floral CEOThe Fastest Way to Get a Planner to Notice You (Without Feeling Awkward or Salesy)If you’ve ever wondered how florists actually get in with wedding planners, this mini episode is going to change the way you think about networking forever. Today, Jeni breaks down the fastest, simplest, zero-salesy strategy to get on a planner’s radar — and it’s something you can do in less than five minutes a day.Wedding planners are one of the most powerful referral sources you can have as a floral designer. They work with dream clients, they influence design decisions, and they often book 15–50 events per year. But many florists hesitate to reach out because th...
2025-12-0811 minThe Floral CEOWhy Wedding Planners Are the “Easy Button” for Floral Business GrowthIn this week’s episode of The Floral CEO Podcast, Jeni digs into one of the most powerful — yet most underutilized — growth strategies in the floral industry: working with wedding planners, corporate planners, and niche event planners.If you aren’t intentionally cultivating relationships with planners, you are missing out on major revenue, warm referrals, aligned clients, and the “easy button” that can completely shift the trajectory of your floral business.Jeni breaks down exactly how planners have transformed her own business — including corporate events booked with two weeks’ notice, five weddings from a single planner relation...
2025-12-0325 minThe Floral CEOMy 10-Minute Instagram Marketing Routine (That I Actually Stick To)You don’t need a 3-hour content planning session to market your floral business. In this episode, Jeni breaks down her simple 10-minute Instagram marketing routine — the one she does from the bathtub — and shows you how to turn random scrolling into intentional, revenue-supporting activity.Instead of getting lost in kitten videos and wainscoting reels (relatable 😂), Jeni walks you through exactly what she taps, checks, posts, and saves so Instagram starts working for your business, not just stealing your time.In this episode, you’ll learn:What the 10-minute marketing routine actually looks likeHow Jeni...
2025-12-0111 minThe Floral CEOWhy You Don’t Need More Discipline — You Need Better StrategyIn today’s episode, Jeni dives into one of the biggest misconceptions she hears from creatives, florists, and women building businesses: “I’m just not disciplined.”Spoiler:Lack of discipline isn’t what’s holding you back — misaligned identity and missing strategy are.Jeni shares how our bodies cling tightly to old identities, why change feels like danger, and how trying to bulldoze your way into new habits with sheer willpower is the reason most goals collapse.Instead, she walks through the exact process she’s used in her own life to rebuild her iden...
2025-11-2640 minThe Floral CEOA Simple 4-Step Method for Handling Conflict Without the DramaConflict is one of the hardest parts of running a business, being in community, and honestly—being a human. In this episode, Jenna breaks down a healthy, grounded, four-step framework for having hard conversations without spiraling into anger, passive-aggressiveness, or resentment. After witnessing multiple conflict blowups in a single week, she wanted to share the exact method she personally uses (and teaches) to approach conflict with clarity and compassion.Most people avoid conflict because they’re afraid of how the other person will react. But conflict doesn’t have to be chaotic or destructive. In fact, when handle...
2025-11-2411 minThe Floral CEODo It Anyway: Building Your Business When Everything Feels HardIn this episode of The Floral CEO, Jeni gets real about the seasons in business and life that feel hard. When everything—from getting out of bed to keeping up with weddings, kids, clients, and life—feels like climbing uphill, how do you keep going?Jeni shares raw stories from a recent wedding that tested her patience (and creativity), reflections on gratitude from her farm life, and the deep reminder that micro momentum—those small, consistent actions—are what truly move your business forward.This episode is for the florists, creatives, and entrepreneurs who feel like the...
2025-11-1234 minThe Floral CEOProfit Isn’t a Dirty Word — Why Making Money as a Florist MattersIn this week’s minisode of The Floral CEO, Jeni dives into a word that makes many creatives cringe — profit. For too long, the floral industry has treated profit like a dirty word. We’ve been told that doing something we love and making money from it can’t coexist. But that couldn’t be further from the truth.Jeni shares why it’s time to unlearn the mindset that “busy equals successful” and start building floral businesses that are sustainable, profitable, and joy-giving. She opens up about how shifting her focus toward profit created more freedom in her business...
2025-11-1012 minThe Floral CEOThe Art (and Profit) of Floral Installations: Turning Big Ideas into Big RevenueIn this week’s episode, Jeni dives deep into one of the most profitable and creatively fulfilling parts of floral design — installations.She shares how installations have generated over $100K in revenue for her business and breaks down exactly how to make them a powerful, consistent income stream in yours.💡 You’ll learn:Why installations can completely change your business revenueHow to develop creative concepts that set you apartThe mechanics, materials, and confidence needed to execute big ideasHow to price correctly so you never resent your work againWhy documentation is the key to attracting your next...
2025-11-0528 minThe Floral CEOHow to Confidently Price Floral Installations — My Simple Square-Foot FormulaDrawing from her extensive experience, Jeni breaks down the cost analysis per square foot using hypothetical designs and discusses various strategies, including the use of Canva for estimating floral requirements. This episode highlights upcoming training sessions focused on installations, planners, and business goal setting available at floralceo.com/mastermind. This video is a must-watch for florists looking to streamline their workflow and enhance their offerings.00:00 Introduction to Floral Installations00:27 Breaking Down the Installation Process01:49 Calculating Costs and Pricing03:15 Estimating Flower Quantities05:44 Finalizing Retail Prices10:39 Advanced T...
2025-11-0313 minThe Floral CEOThe Mental Load of Being a Business Owner and MomIn this vulnerable and honest episode, Jeni opens up about the mental load of trying to run a business while being a mom, partner, and woman who wants to do it all — and do it well.From juggling wedding setups, client communication, and creative energy to being present for your kids, managing household tasks, and just remembering to breathe — this episode gives voice to the quiet exhaustion so many of us feel but rarely talk about.Jeni reminds listeners that “done is better than perfect”, that it’s okay to take up space, and that your busin...
2025-10-2926 minThe Floral CEOThe Difference Between Busy and ProfitableBeing busy doesn’t mean you’re successful — it just means you’re tired.In this episode, Jeni shares the hard-earned lessons from years of chasing “busy” and finally learning that true growth comes from understanding profit, not just bookings.She dives into:💐 Why tracking your expenses is a non-negotiable part of being a floral CEO💸 The hidden costs that steal your profit — delivery, teardown, and labor🌿 How underpricing keeps you working harder for less✨ Why smart systems (not spreadsheets) build sustainable successIf you’ve ever finished wedding season exhausted and wonder...
2025-10-2715 minThe Floral CEOHow to Double Your Floral Business Revenue Next YearIn this powerful episode, Jeni dives deep into one of the most common questions she gets from florists and creative entrepreneurs: “Can I really double my revenue next year?”Spoiler alert — yes, you can. But it requires clarity, commitment, and a plan.Jeni shares:🌸 The first step every florist must take before trying to grow — knowing your actual revenue.💸 Why your business can look “busy” but still be unprofitable.🌿 The marketing strategies that actually move the needle (and the ones that waste your time).🪞How to audit your client sources, track your ROI, and double dow...
2025-10-2238 minThe Floral CEOSimplifying Floral PricingPricing doesn’t have to be confusing or overwhelming. In this episode of The Floral CEO Podcast, Jeni shares how to simplify floral pricing by using base recipes and formulas you can rely on for every wedding and event.Whether you’re a wedding florist or event designer, this episode will help you:💡 Build pricing formulas that make quoting faster and easier💡 Confidently price for profit (and stop second-guessing yourself)💡 Educate clients on realistic budgets with “starting at” pricing💡 Stop reinventing the wheel for every proposalJeni breaks down her floral layers method — gree...
2025-09-1738 minThe Floral CEOShowing Up on Social Media with Your Bright and Shining FaceEpisode Overview:In this empowering minisode, Jen discusses the importance of showing up on social media as the face of your business. She shares practical tips for overcoming fear, hitting record, and creating videos that connect with your audience. Jen explains how being visible builds trust, magnetizes potential clients, and accelerates your business growth. Whether you're camera-shy or just unsure of where to start, this episode will inspire you to step out of your comfort zone and embrace the spotlight.Key Takeaways:Why You Should Show Up on Video:Videos convey your passion, expertise, and...
2025-01-1313 minThe Floral CEOPlanning for Success in 2025 – Set Yourself Up for GrowthIn this inspiring minisode, Jen Becht dives into actionable steps to set yourself up for success in 2025. Whether you're a florist, a mom, or a creative entrepreneur battling overwhelm, this episode provides practical advice on creating a clear path toward your goals. Learn how investing in yourself, setting big audacious goals, and leveraging the power of community can transform your life and business.What You’ll Learn in This Episode:Why investing in your brain is the key to unlocking your potential.How surrounding yourself with a like-minded community can drive your momentum.Jen’s personal jour...
2024-12-0917 minThe Floral CEOMy Journey to a Six-Figure Floral BusinessWelcome to The Floral Hustle podcast! In this episode, I, Jeni Becht, share my personal journey of scaling my floral business from a side hustle into a six-figure enterprise. If you’re a florist struggling to grow your business, feeling overwhelmed by competing demands, or unsure how to take your floral career to the next level, this episode is for you!Episode Highlights:Overcoming Self-Doubt: Learn how I moved from thinking my business could only be a side hustle to realizing it had the potential to thrive as a six-figure business.Personal Challenges: I discuss the ma...
2024-10-0921 minThe Floral CEOFrom Gross to Net: Understanding Your Floral Business Finances - Mini EpisodeIn this minisode of The Floral Hustle podcast, host Jeni Becht dives into the realities of owning a six-figure floral business. Jeni breaks down what it really means to have a $100,000 business, from gross and net profit to managing expenses and paying yourself. Discover the essential factors to maintaining a sustainable profit margin and why florists often misunderstand what it takes to achieve a 100K business.Key Points Discussed:Understanding gross revenue vs. net profit in a floral businessBreaking down a $10,000 wedding: How much you really makeThe importance of managing operating expenses (e.g., labor, rentals...
2024-10-0712 minThe Floral CEOFive Simple Steps to Book a Wedding This WeekIn this episode of The Floral Hustle, Jeni Becht shares five actionable steps florists can take to book a wedding this week. From following up on past estimates to launching an a la carte flowers program, these strategies will help you attract more wedding clients and increase your bookings quickly. Whether you're a seasoned florist or just starting your floral business, this episode offers tips to take action and grow your floral business with ease.Key Takeaways:Consistency is key: Jeni emphasizes the importance of showing up consistently in your floral business to drive growth and...
2024-09-2513 minThe Floral CEOFive things to start outsourcing, now!Episode Description: In this episode of The Floral Hustle podcast, Jeni Becht dives deep into the art of outsourcing and how it can transform your floral business. As your business grows, it's crucial to focus on tasks that truly matter and delegate those that drain your energy. Jeni shares her top five tasks that florists should consider outsourcing to save time, reduce stress, and boost productivity, allowing you to focus on your creativity and business growth.Key Takeaways:Why outsourcing is essential: Learn how outsourcing can free up your time and mental load, letting you focus...
2024-09-1816 minThe Floral CEOMy Inquiry Process- Start To FinishWelcome to The Floral Hustle Podcast! In this episode, Jeni dives into the key steps of her inquiry process, designed to turn potential clients into booked events. Whether you're a florist just starting out or an established business looking to streamline your inquiry process, this mini-episode will provide practical insights to help you grow your floral business.In This Episode, You'll Learn:How to create an inquiry form that attracts clients and increases bookings.The essential questions to ask in your initial communication to ensure you're the right fit.Strategies for handling inquiries efficiently, including budget...
2024-09-1617 minThe Floral CEOUnleashing Fearlessness in Your Floral BusinessEpisode Summary: In this empowering episode of The Floral Hustle, Jeni shares her personal journey through one of the busiest weekends of her year, managing multiple high-profile events, including a large Indian wedding and a beautiful American wedding. She reveals the mindset that drives her success—fearlessness—and why it's essential for florists who want to grow their business.Jeni explains how overcoming fear has been key to handling overwhelming floral design projects and how you, too, can adopt a fearless attitude to scale your floral business. With practical tips, real-life examples, and a bit of tough love...
2024-09-0420 minThe Floral CEO10 Reasons You’re Not Making Money in Your Floral Business - Mini EpisodeStruggling to make your floral business profitable? In this insightful minisode of The Floral Hustle Podcast, Jeni breaks down the top 10 reasons why many florists find themselves stuck in a cycle of low profits and unfulfilled potential. Whether you’re just starting out or have been in the industry for a while, this episode offers valuable insights into what might be holding you back.From not dedicating enough time to the right tasks, to the dangers of inconsistency and a lack of clear strategy, Jeni shares practical advice on how to overcome common pitfalls. If you’re seri...
2024-09-0216 min
The Floral CEOBreaking Free from Desperation: Shifting Your Florist Business Mindset for SuccessWelcome to another episode of The Floral Hustle, the podcast dedicated to florists who want to elevate their business to new heights. In today's episode, we dive deep into a critical topic: the destructive energy of desperation and how it might be holding your floral business back.Are you constantly feeling the pressure of needing to book that next wedding, land more clients, or simply keep your business afloat? This episode is for you. Jeni shares her personal journey from running her florist business out of desperation to transforming her mindset into one of abundance and empowerment...
2024-08-2822 minThe Floral CEOCultivating creativity in your floral business - Mini EpisodeEpisode Description:In this week’s minisode of The Floral Hustle, host Jeni Becht shares actionable tips on how florists can cultivate creativity and elevate their business. Whether you’re struggling to come up with fresh ideas for your floral designs or looking to take your portfolio to the next level, this episode is packed with practical advice that will help you unlock your creative potential.Jeni reflects on the recent Floral Rockstar Retreat, where she led participants through multiple floral installations and shared the secrets behind her creative process. From creating mental space for ideas to o...
2024-08-2610 minThe Floral CEORepurposing that doesn't suck - Mini EpisodeIn this episode of The Floral Hustle, Jeni Becht dives into the world of floral repurposing at weddings—when it works, when it doesn’t, and how to ensure your designs stay stunning from ceremony to reception. As an experienced florist, Jeni shares her insights on avoiding common pitfalls, maintaining design integrity, and effectively communicating with clients about the realities of repurposing floral arrangements. If you’ve ever struggled with clients or planners pushing for repurposing that compromises the aesthetic of your work, this episode is a must-listen.Key Takeaways:Purposeful Repurposing: Learn why designing with repurp...
2024-08-1912 min
The Floral CEOSimplify to Amplify: Streamlining Your Floral Business for Growth and ProfitabilityIn this episode of The Floral Hustle Podcast, host Jen Becht dives into a powerful concept that could transform your floral business: "Simplify to Amplify." If you're feeling overwhelmed, stuck, or like your revenue isn't where you want it to be, this episode is for you. Jen shares actionable insights on how focusing on one area of your business can lead to more profits, greater efficiency, and a stronger reputation in your niche.Key Takeaways:Simplify to Amplify: Learn why focusing on fewer services can lead to greater profitability and less stress.Become an Expert: Jen...
2024-08-1417 minThe Floral CEOInstagram Made Easy: Simplify Your Strategy and Boost Your Brand - Mini EpisodeWelcome to this week's minisode of The Floral Hustle Podcast, where we dive into making social media more manageable and effective for florists. If you've ever struggled with consistency or felt overwhelmed by the demands of social media, this episode is for you. Jeni shares her top strategies for streamlining your Instagram efforts, ensuring you maintain a steady presence without the stress. Discover how to create a social media plan that supports your floral business, engage your audience, and grow your online presence.Key Topics Covered:Consistency is Crucial: Learn why maintaining a regular posting schedule...
2024-08-0513 min
The Floral CEOAchieving Your Goals: A Mid-Year Check-In for Floral Business OwnersWelcome to another inspiring episode of the Floral Hustle Podcast with Jeni Becht! In this episode, Jeni dives into the importance of setting, monitoring, and achieving business goals. As we step into August, there's still time to hit your goals for the year and build momentum for the next. If you’re a florist looking to grow your business, this episode is packed with actionable strategies and motivational insights to help you redefine success and take your floral business to the next level.Key Takeaways:Goal Setting and Monitoring: Learn why it's crucial to set and re...
2024-07-3127 minThe Floral CEOMastering Networking: Building a Floral Business through ConnectionsIn this week’s episode of The Floral Hustle Podcast, Jeni dives deep into the importance of networking for florists. She shares her personal journey and experiences that underscore the value of building connections in the floral industry. From unexpected award wins to collaborations on styled shoots and major events, Jeni explains how networking has been the cornerstone of her success. This episode is packed with actionable tips and strategies to help new florists overcome their fears and start networking effectively.Key Takeaways:Networking is Crucial:Jeni emphasizes that networking is essential for growing your floral bu...
2024-07-2427 min
The Floral CEOBusiness Breakthroughs- Hiawatha Floral DesignHello, flower friends! In this special business breakthrough episode of The Floral Hustle podcast, Jeni chats with Roberta from Hiawatha Floral Design Company. Roberta shares her journey as a sustainable florist, the challenges of balancing a full-time job as an x-ray tech with her passion for flowers, and her aspirations to grow her floral business. They dive into valuable insights on finding a niche, marketing strategies, and overcoming perfectionism in the floral industry.Key Takeaways:Roberta's path to becoming a sustainable florist and how personal experiences inspired her passion.The importance of finding a niche and...
2024-07-1057 min
The Floral CEOEmbrace Your Inner Bad*ss and Transform Your Floral BusinessWelcome to The Floral Hustle Podcast! In this empowering episode, Jeni takes you on a journey to discover and embrace your inner badass. Through personal anecdotes and practical exercises, she encourages you to live life by design, not by default. Learn how to identify what brings you joy, overcome limiting beliefs, and create a life and business that truly reflect your authentic self.Key Takeaways:Live Life by Design:Stop reacting to others' expectations and start prioritizing your own happiness and goalsDesign a life that aligns with your true desires and passions.Exercises to Harness Your...
2024-07-0327 min
The Floral CEORedefining Floral Design: Inside Blue Blossom Academy's Silk Flower RevolutionWelcome to the latest episode of the Floral Hustle Podcast! In this episode, your host Jeni sits down with Jacqueline from Blue Blossom Academy and Blue Blossom Rentals. They dive into an exciting new opportunity that promises to disrupt the floral industry: launching a silk flower rental business. Jacqueline shares her journey from finance to floristry, the creation of her successful silk flower rental business, and the benefits of investing in high-quality silk flowers.Highlights:Jacqueline’s unique transition from a career in finance and medicine to becoming a floral industry innovator.The inception of Blue Bl...
2024-06-1944 min
The Floral CEOWhen Everything Went Wrong: Lessons from a Chaotic Wedding Weekend - Mini EpisodeIn this week's episode of The Floral Hustle podcast, Jeni shares her experience from a chaotic weekend with five weddings. From unexpected weather issues in Ecuador affecting rose supplies to logistical challenges and last-minute changes, Jeni delves into the importance of preparation, communication, and adaptability in the floral business. Tune in to learn valuable lessons and strategies for handling multiple events and ensuring client satisfaction even when everything seems to go wrong.Timestamped Highlights:[00:00:00] IntroductionJeni welcomes listeners and introduces the topic: managing a hectic five-wedding weekend.[00:00:53] The Importance of PreparationDiscusses...
2024-06-1715 min
The Floral CEOEverything you need to know about Farmer-Florist BootcampWelcome! Today, Liz Fiedler from Sunny Mary Meadow podcast is joining Jeni from the Floral Hustle podcast to discuss their upcoming Farmer Florist Boot Camp. This workshop is designed to equip flower farmers and florists with the skills and confidence to seamlessly integrate wedding services into their businesses. Tune in to learn about the essentials of bridal consultations, pricing, contract management, and hands-on floral design techniques.Timestamps:[00:00:02] Introduction[00:00:26] Meet Jeni from the Floral Hustle podcast[00:01:19] Parallel passions and bridging the education gap[00:02:54] Expanding services: From farming to floral design[00:05:21] Wedding budgets and the ala carte approach[00:07:19...
2024-06-1238 min
The Floral CEOHow to Pull off Multiple Weddings in a WeekendWelcome to the Floral Hustle Podcast! In this week's minisode, our host Jen dives into the strategies and tips for managing multiple events in a single weekend, a feat that amazes many freelancers and new florists alike. If you're looking to scale your floral business and efficiently handle several events, this episode is packed with valuable insights.Episode Highlights:Solid Relationships with Wholesalers:Building strong relationships with reliable wholesalers is crucial.Jen shares a personal experience where she had to quickly source 600 roses due to an issue with her order.Importance of maintaining a positive relationship...
2024-06-1010 min
The Floral CEOBusiness Breakthrough - Wanting to grow your wedding floral business with Candi's Precious PetalsEpisode Summary: In this episode of "Floral Business Breakthrough," Jeni welcomes Candi from Candi Specialist Petals, a fellow Minnesota-based florist, for a business coaching session. Candi shares her journey from managing daily floral orders to her aspirations of expanding into the wedding market. Tune in to hear valuable insights on balancing daily operations while pursuing larger wedding projects.Show Highlights:Introduction to Candi and Her Business (00:00:02):Meet Candi, owner of Candi Specialist Petals, based in the Twin Cities.Overview of Candi's current business model focusing on daily orders and her desire to grow her wedding business...
2024-05-2928 min
The Floral CEOMother's Day Debrief: Essentials for Every Florist's SuccessEpisode Overview: In this episode of the Floral Hustle Podcast, Jeni discusses the importance of assessing the success of major floral holidays like Mother's Day to prepare for future events. She emphasizes the need for florists to evaluate what worked, what didn’t, and how to effectively document and utilize this data to enhance business strategies.What You’ll Learn:Assessment Techniques: Strategies to gauge and measure the success of holiday sales and promotions.Documentation Importance: The significance of documenting every detail from holiday sales to better prepare for future events.Analytical Tools: How to use your...
2024-05-1312 min
The Floral CEOHow to understand if your marketing is working for you!Welcome to another insightful episode of the Floral Hustle Podcast with your host, Jeni. This episode is a treasure trove for florists aiming to refine their marketing strategies and see tangible results. Whether you're a seasoned florist or just starting out, understanding the nuances of digital marketing is crucial to your business growth. Dive in as Jeni shares her firsthand experiences and practical tips to enhance your marketing effectiveness.What You'll Learn:Analyzing Marketing Effectiveness:Importance of tracking and analyzing website analytics.How to assess the value of different marketing channels including bridal associations, directories, and...
2024-05-0829 min
The Floral CEOHaving magnetic consultations - Mini EpisodeWelcome to another empowering minisode of the Floral Hustle Podcast, where your host Jeni shares expert insights and real-life anecdotes to help florists thrive in their businesses. This week, we dive into the art of conducting magnetic consultations that not only charm your clients but also boost your bookings and business growth.Key Highlights:Building Client Relationships:Learn how to showcase your personality and creativity to forge strong connections with potential clients.Jeni discusses the importance of understanding and adapting to the client’s vision and how it can set the tone for a successful consultation.Ex...
2024-05-0612 min
The Floral CEOBusiness Breakthrough- Petal and PlumeWelcome to The Floral Hustle, the go-to podcast for florists and creative entrepreneurs! In today’s episode, we delve into a live coaching session with Whitley, a budding floral designer from Mississippi. Join us as Jeni, our host, helps Whitley navigate the complexities of starting and scaling a floral design business. Whether you're a seasoned florist or just starting out, this episode is packed with actionable insights!Episode Highlights:Starting Out - Whitley shares her journey from testing the waters at bridal expos to launching her business, Petal and Plume, focusing on faux and dried floral ar...
2024-05-0154 min
The Floral CEOMy secret productivity hack!Welcome to "The Floral Hustle," where we explore innovative strategies to enhance your floral business. In today’s episode, host Jeni shares her secret to boosting efficiency through a simple yet powerful approach: batching. Whether you’re crafting arrangements, managing social media, or scheduling client meetings, discover how this technique can transform your workflow and increase profitability.Timestamps:00:01:01 - Introduction to Batching and Its Benefits00:02:08 - Practical Examples of Batching in Floristry00:03:02 - Applying Batching Beyond Creative Work00:04:07 - Economic Benefits of Batching for Your Business00:05:14 - Thematic Days and Content Batching Stra...
2024-04-2911 min
The Floral CEOFrom Rock Bottom to Floral Rockstar: Tyler Keeno’s StoryIntroduction: Welcome to another exciting episode of the Floral Hustle Podcast, where we dive deep into the blooming world of floristry. Today, your host Jeni is joined by the vibrant and talented Tyler Keno of TK Floral Designs, based in the picturesque Hudson Valley, New YorkWhat You'll Learn:What defines a "luxury wedding" in the floral industry.Tips for new florists on transitioning to luxury wedding design.Tyler's journey from small beginnings to owning a thriving floral design business.The importance of mentorship and education in scaling a floral business.How to handle business...
2024-04-2441 minThe Floral CEOWant to freelance? Looking for freelancers? Start here!Episode Summary:In this minisode, Jeni dives into the topic of freelancing for florists during the bustling wedding season. Whether you're considering freelancing to fill up your schedule or seeking freelancers to boost your team, this episode offers practical advice and tips drawn from real-life experiences and discussions within the florist community.Timestamps:[00:00:01] Introduction to the episode[00:00:56] Exploring the pros and cons of freelancing[00:01:57] Importance of the studio environment and aesthetics[00:02:26] How to identify and connect with potential freelance opportunities[00:03:12] Effective communication strategies for reaching out[00:04:14] Preparing a standout...
2024-04-2212 min
The Floral CEOThe one thing that could change you getting ghosted! - Mini EpisodeEpisode Summary:In this week's Floral Hustle podcast, Jen shares invaluable insights on a common challenge for florists: being ghosted by clients. Drawing from her extensive experience in sales, including the automotive industry, Jen reveals one straightforward strategy to drastically reduce the chances of client ghosting. This episode dives deep into understanding client expectations around pricing and how transparency can transform your client interactions.What You'll Learn:The Importance of Pricing Transparency: Discover why being upfront about pricing can significantly reduce client ghosting. Jen explains the misconceptions and fears around discussing budgets and how to...
2024-04-1515 minThe Floral CEOFreaking out about 2024 bookings? - Mini Episode 72In this empowering minisode of the Floral Hustle Podcast, host Jen dives into the power of positive thinking, strategic planning, and staying present as keys to flourishing in the floral industry, especially in light of the anxieties surrounding the 2024 wedding season. Jen shares insightful advice on focusing on what you can control within your business, including pricing strategies for profitability, attracting your ideal client, and nurturing a mindset for success despite external uncertainties.Key Points Discussed:Overcoming Negativity: Jen addresses the circulating negative energy about the projected downturn in weddings for 2024 and stresses the...
2024-04-0109 min
The Floral CEO5 must have habits while starting your floral business - Mini EpisodeEpisode Overview:In this mini-episode, Jeni shares five indispensable habits that are crucial for anyone starting out in the floral business. Drawing from the collective wisdom of our Floral Hustle community and Jeni's personal journey, these practices are designed to streamline your path to success, ensuring your business blooms from the ground up.Key Highlights:Self-Care and Replenishment: Learn the importance of replenishing your energy, both creatively and emotionally. Discover self-care strategies that keep you balanced and inspired, an essential aspect for entrepreneurs juggling multiple roles.Commitment and Accountability: Understand the power...
2024-02-0513 min
The Floral CEOWant to sell out your workshops? Listen in! Guest Liz FiedlerIn this inspiring episode of the Floral Hustle podcast, Jeni interviews Liz Bidler of Sunny Mary Meadow, a successful flower farmer and podcaster. Liz shares her journey from an interest in floriculture in high school to building a thriving flower business and podcast. After facing personal challenges, including being widowed in 2020, Liz transformed her small farm stand into a profitable year-round business. The episode dives into various aspects of running a successful flower business, including workshops, newsletters, customer engagement, and unique business strategies.Key TakeawaysOvercoming Challenges: Liz's story is a testament to overcoming personal...
2024-01-2423 minThe Floral CEO3 key ingredients of a six figure florist - Mini EpisodeHello flower friends! Welcome back to the Floral Hustle Podcast with your host, Jen. In today's mini episode, we're diving into the three crucial elements that can propel your florist business into a six-figure year. Let's break it down:Focus on Revenue-Producing Opportunities:Successful florists prioritize activities that generate income efficiently.Identify and assess areas in your business that may not be profitable, such as order gathering with high fees.Concentrate on revenue-generating tasks like networking, creating proposals, meeting with clients, and devising strategies for maximum profitability.Audit your time investment and ensure it aligns with your highest...
2024-01-1211 min
The Floral CEOAll the juicy details on my new florist mastermind!Welcome to a special mini episode of The Floral Hustle podcast! In this episode, Jeni shares all the juicy details about her upcoming florist mastermind. She addresses common questions about masterminds and explains the unique benefits of this florist-specific program. From the structure of the mastermind meetings to the type of support and learning provided, Jeni covers it all. If you've been curious about joining a mastermind or want to know what's in store for this exclusive program, then this episode is for you. Stay tuned for all the exciting details and opportunities that await in the...
2023-12-1117 min
The Floral CEOEasy Installation PricingJeni here, and welcome to another episode of the Floral Hustle Podcast. I'm excited to dive into mini episode 55 where we'll be discussing the ins and outs of pricing floral installations and making it super easy.Key Points Discussed:Simplifying Installation Pricing:Discover how I've simplified the often overwhelming task of pricing installations to make it more creative and fulfilling.Utilizing Square Footage:Learn the step-by-step process of pricing installations per square foot, making the pricing process straightforward and transparent.Consultation Strategies:Explore effective strategies for discussing installation dimensions with clients during consultations...
2023-12-0812 min
The Floral CEOThe #1 way to grow your business!The number one way to grow your business is simpler than you think!Your network of wedding and event professionals is your biggest opportunity out there to grow your network.Ways to network organically and without a ton of pressure.#1 When you follow and a personal follows you back or you follow and they follow back send a DM intro. Thanks for following me, my name is Jeni and I love (something from their page), and say you would love to learn more about your business and would love to have a virtual...
2023-08-1629 min
The Floral CEOLiterally, don't care- be yourself - Mini EpisodeIn this episode, Jeni talks about negative feedback and how not to take it personally. We also talk about flipping the narrative of negative feedback is helping you repel the type of client you do not want and narrow your ideal customer even more. You can wallow in the self-pity of the feedback or you can harness your power and fuel that for your true purpose.
2023-07-0712 min
The Floral CEOAre your friends holding you back in your business?You may heard you are the sum of the 5 people you hang out with the most. Those 5 friends could be- you parents, spouse, best friend and similar people in your life. Look at your friends- are they just getting by? Are they kicking butt and taking names- reaching and setting goals. Are they healthy? Stressed? Complaining? Happy? What are the traits that describe those people- that is what you are soaking up and that is driving you to your current position and state in life. You can change that- people can make an exit and you can bring in...
2023-04-2806 min
The Floral CEOGrow your Instagram in a way that matters!Growing you social media accounts is an exhausting affair is sometimes. Often you are looking at likes that aren’t translating to purchases. How do we get in front of people that need you or work with people who need your services.Getting in front of the right customers can be complicated. It is hard to way a flag that says couples come here. What if you were in front of other industry service providers that are constantly in front of clients needing your services. Winner! How do you do this?? Find industry professionals that. you can fo...
2023-04-2622 min
The Floral CEOWhat do I post on social media?What to post is a serious question that most business owners struggle with.Content ideas-Create a theme for days of the week.Meet us Monday- meet the owner, why we started this business, how you work with us? Are business offerings. Tip Tuesday or Wedding Wednesday is also a good theme day strategyTheme for the week- relevant topics for audience.Examples- Should you hire your florist for tear down, 3 ways to save money on your wedding flowers, top 2023 wedding trends, Who gets personal flowers in a wedding...
2023-04-2110 min
The Floral CEOI Girl bossed too hard - What to do next!Isn’t it a crazy thing- you built a business and it looked like you are at the top of your game and success in yours! Sometimes you Girl Boss to much because you are afraid of fear- a fear of failure and a fear of judgement. If you have success in your business you have not failed so you are likely fearing rejection or potentially even fear success! The biggest thing is you need to define what your ideal business looks like. What needs to change? How does your mindset need to change and stop holding on to th...
2023-04-1919 min
The Floral CEO5 things to do now to hit the reset button in your businessKnow where you are at closing percentage, average wedding costs, etc.Create a spreadsheet of current metrics to track the progress.Do a mental reset of your business- of your life if needed! Identify what you want- how you want your business to feel- what strategies you want to put in place.Look at your social- is it supporting the looks, feel, and direction you want to take your business? Are you showing up the way you need to in your business on social?Does your current portfolio support the work you...
2023-04-1412 min
The Floral CEOShould you follow "Everyone" else's pricing strategies?Do you march to the beat of your own drum? Or do you follow the masses and try to make that work to drive your business? I think that many people have similar ways of getting to similar places in business.Fundamentally- you are the CEO of your business and can make decisions that feel good to you. The only thing I would consider is - is your changes to the standard pricing out there keep you profitable. If you aren't at the level of profitability what do you need to change- where are things breaking down?
2023-04-1214 min
The Floral CEOSetup and Delivery - what should you charge?There are a million different ways I have seen florists charge for these services. The fact is you need to do a system that works for you and makes you profitable. I look at each item as a separate item/cost. For delivery I look at the number of locations to deliver to, distance, the complexity of load in, does a truck need to be rented or is there parking to be paid. How easy is load in- small freight elevator- more $$$ Room flip- transition.This also is based on variables. Time frame, number of people n...
2023-04-0710 min
The Floral CEOLaunch your floral business in 30 days or less!Want to start a floral business? What is holding you back? Fear? Mindset? Confidence?Fear can be overwhelming- most commonly people are afraid of failure, afraid of rejection and afraid of disappointment. But what if you couldn’t fail because you define your own success? What if you understood- rejection is a part of the process to help you the right customer that absolutely loves what you have to offer? What if you were disappointed because you gave yourself grace to grow a business on your own terms.What if you changed your mindset to fr...
2023-04-0528 min
The Floral CEOWant to freelance? Start here!Want to hear how you become a freelancer? How do you gain exposure to other florists to do this? There is a strategic way for you to gain exposure to key florists in your market that would be looking for florists to help them. Start interacting with their posts, post in your stories that you are available for freelancing. If there is a local florist group you could post that you have some availability in that group as well. Even sending a DM or email to a local florist and tell them you are a huge fan and would...
2023-03-3114 min
The Floral CEOShould I invest in myself with training/coaching or YouTube it?Investing in yourself can be scary and overwhelming not knowing if what you will learn has value and if you will see a return on your investment. The question of should I take this course and spend $x or should I Youtube it and wing it.I used to be the florist who felt I had been a florist forever so what would I really learn from something. I also was scared to invest in myself because the money wasn’t there. At this point I didn’t think I was worth investing in and I treated my b...
2023-03-2915 min
The Floral CEOSimplify your Social Media Content CreationDo you want your social media to be simpler? Do you feel like you are always working on creating content, pushing content out and you are on the hamster wheel of content creation?Let me introduce you to a process called batching. Batching helps you take a focused amount of time and producing your content for the week/month or whatever time frame you choose. Because you are focused on creating in an efficient manner of focused time you will get so much done compared to broken amounts of time that literally has your brain changing focus...
2023-03-2412 min
The Floral CEOPricing for florists simplifiedWant an easy way to dive into pricing correctly head to thefloralhustle.com/pricingIn the Facebook groups I am in- pricing is the most asked questions. A florist will post a picture then ask what would you charge. While I get some projects it is hard to know where to start with pricing a unique design concept, what other florists might charge for something could be drastically different from what you should/could be charging for that piece. When you step back from that statement you might ask yourself how would our pricing be different if...
2023-03-2233 min
The Floral CEOWhy and how you should be working with a flower farmer this seasonThere are so many reasons to consider sourcing from local flower farms and with wedding season forecasted to be a big year now is the time to schedule in some research time to be able to incorporate locally sourced into the upcoming season.Adding this into your wedding flower business is going to really change so many things in your business. When I started incorporating locally grown flowers I felt like my portfolio instantly was more elevated. It brought unique blooms and the range of textures made things really pop.The freshness factor was really...
2023-03-1710 min
The Floral CEOConfidence to Show Up on Social MediaSocial media seems like a scary and complicated place for most people to show up in any way shape or form but to show your face- is terrifying. When I ask most florists what is scary there are so many different answers.Even thinking about it gets me worried. I get anxious that I won’t know what to say. I’m worried what people will think. I don’t know what to talk about. I’m worried of what people will think.Another thing people are worried about is how they look. They potentially don’t like how they l...
2023-03-1526 min
The Floral CEOWant to grow flowers for your weddings- here is how to start now! - Mini Episode 8Growing flowers has been such an inspiring addition to my floral business in recent years. About 4 years ago I went to Flowerstock on Holly Chapple's farm and was so inspired by growing flowers and using them in your designs. This changed the direction of my business and made me start focusing on locally grown flowers. With that, I started my own growing journey and have learned so much along the way. If you want to start your growing journey the first thing I would start with is education. Learning all about growing flowers and the different steps w...
2023-03-1013 min
The Floral CEO3 ways to stop posting anxietyDo not let social media anxiety get the best of you!3 ways to stop posting anxiety.#1 Have a plan! Build a concrete day or a theme for a week for you to post on that topic that day or multiple times in the week. Developing a strategy is critical for you to make social media happen consistently.#2 Do not post and ghost! To get interactions you need to spend time interacting with other accounts. I spend 15 min. a day to strategically interact with other people posts. I interact with florists and other wedding...
2023-03-0826 min
The Floral CEOA la Carte Flowers - Mini Episode 7A la carte flowers is an amazing way to add a lower budget option to your business without all the headache that comes with a full service wedding sometimes this is the is a great place to get started or add on smaller orders that are less work.I added a la carte flowers to my business 4 years. I was super inspired by Native Poppy in California. My a la carte flowers gives you the options to choose and be inspired by blooms you choose in the couples color palette. A customer can shop and buy it...
2023-03-0312 min
The Floral CEO5 ways to increase your bookings! Want a guide to starting your floral business? - head to www.thefloralhustle.com/starterkit Wouldn’t you want to close more weddings? With these 5 ways to increase your bookings, you can go into this engagement season with a high closing ratio on the horizon.Prequalify with pricing guidanceMake your proposals more visualOffer price tiers of your itemsBuild repore during the consult and in email.Put an end date to your pricing. I often mention I will hold the date for one week and then...
2023-03-0125 min
The Floral CEOSimplify your social media - Mini Episode 6Frankly social media can feel overwhelming. The trick to minimizing anxiety is to have less stressing about when and what you are posting and build a strategy behind the content you are producing and batch that content- LIKE A FLOWER BOSS! Batching is the practice of creating tons of content in a concentrated amount of time and then posting that content via a scheduling app so you are not actively having to post that content yourself.Let us start with the strategy behind posting- Let’s make a plan. That plan should not to be just posting pr...
2023-02-2412 min
The Floral CEOSecrets to a multiple six figure wedding business Want a guide to start your floral business? - head to www.thefloralhustle.com/starterkit Key points from the podcast!Having the right mindset!Having a minimum so you are not running around with low budget weddings.Providing an experience that is higher end.Doing multiple weddings- event though it is more to coordinate it is more revenue.Having a team will help you have more capability!Providing a great experience- will lead to more referrals.Delivering what you promise.Keeping th...
2023-02-2240 min
The Floral CEO3 Ways to Grow your Reoccurring Revenue - Mini Episode 5Many florists struggle with money ebbing and flowing in their business with big bursts of revenue and then a month's time goes by without revenue coming in. In this episode, I talk about 3 ways to grow reoccurring revenue in your floral business.#1. Weekly church accounts- Finding local churches that want to incorporate a beautiful floral arrangement for their congregation. This could be funded for the church by members sponsoring the week (for a birthday, anniversary, remembrance etc.), by a donation to the church or from an altar guild fun. Spend time weekly reaching out and sharing your...
2023-02-1710 min
The Floral CEOThings I wish I knew when I started!That classes and education will elevate you to new heights.Its ok to court/work with multiple wholesalers.A cooler is needed- but your don’t need a new one.Investing in key pieces will build revenue quickly.I didn’t need to say yes to everything and everyone.I didn’t need to be the cheapest in town.I didn’t need to do 100 weddingsRenting a truck- is not a big dealAll the expensive solutions- seriously only need waterBeing...
2023-02-1535 min
The Floral CEODoes your floral business give you anxiety? Mini Episode 4Does you floral business give you anxiety? Or has it made your chest feel tight, have a few tears roll down your face or even to the point of running to the bathroom and tossing your cookies sounded like I great idea. I get you! We are often in high intensity situations that can increase emotions and make us feel like the world is closing is on us…but the difference is we can make our reaction to stressful situations change today!This episode is filled with tips for you to be the boss of your anxiety an...
2023-02-1012 min
The Floral CEOWhat you really want to accomplish with Social media!Download our free guide to a social media audit and planning. Go to www.thefloralhustle.com/social to get yours today! Everyone is so focused on growing their social media followers but today let's stop and think about what we really want to accomplish. Are you looking for followers because you want notoriety or to live the influencer life when your social media account blows up? Being an influencer is the #1 career choice for people coming out of college. But- I run a business and want to attract the right client who needs my services - with t...
2023-02-0826 min
The Floral CEOAre you not booked for the year? Freaking out? Mini Episode 3Is that time of year that you are freaking out for the amount of weddings you have booked?Every year this happens to even the best florists.Step #1 Verify your feeling is realty. Apply numbers to truly investigate if what you are feeling is true. Data can shed light and help provide big insight into what the year is looking like. Go in and record in a spread sheet separated by month the weddings you have. Then go in and put the estimated gross of that wedding. How does it look?Then, if...
2023-02-0313 min
The Floral CEOMaking profit not a bad word - overcome the fear of successFor years in my business I felt like I had to give everyone a great deal and that was my path to success- but I also felt when I was working with such wonderful people that I wanted to give them a deal to give them what they really wanted but couldn't afford unless I was giving away the farm. I felt like Profit was a bad word. I started making it in my mind a hobby of creating something with joy is ok to not make a profit because the people are so great and I bet I'll...
2023-02-0118 min
The Floral CEOMy top 5 Online tools for your floral business - Mini Episode 2My top 5 tools for your floral business. I breakdown why I love all of these amazing tools.Canva- Online and an appPhoto Shop Express- AppQuickbooksPlanoly Online and an appG-Suite Online and an appBonus- Zelle Online and an app. Works with more
2023-01-2712 min
The Floral CEOOvercoming your couples most common and annoying objectionsObjections come in all shapes and sizes and sometimes it might not be a plain objection from you couple- it might be your objection. I want to talk about some objections I have heard from my couples, myself as my business has evolved, and what I have heard from coaching clients and fellow florists. Often reframing the objection and showing another perspectives can help lead the client. But you also need to define to yourself if this objection on their or your part come up if there is a hard line of something you are not willing to do.
2023-01-2524 min
The Floral CEOExpenses Audit- The Path to Profitability - Mini Episode 1Time to audit all the things related to your budget. First- check in with your website and technology products. What business tools do you have and are you utilizing them and are they working correctly, For each tool- expense- ROI- and am I utilizing all the tools.Then look at regular expenses. Look at your taxes, should you be starting a 401 Simple Plan. Dive into what you have forecasted so you can see what will help. Look at your expenses and what your ROI is and what things look like then make plans to be u...
2023-01-2008 min
The Floral CEOSide Hustle - Mom Hustle Success HabitsYou don't need to be a naptime warrior or work till midnight.1st off is to really identify what you are wanting from your business. Financially, how you want it to feel, and how much time you have to realistically invest. Then once you have that you need to talk to your support system and explain what you are wanting to do and the support you need. Explain your business to your kids and how things could look different.2nd- If this is a side hustle check if you have an employment agreement that prohibits...
2023-01-1835 min
The Floral CEO3 Tested Tactics to Grow Your Business in 2023Today you are in for a treat. We are talking about three tested tactics to grow your business in 2023. You're thinking - what do I want my business to do? How do I want my business to grow? These three ways have made an impact, of course, financially, but also just how my business feels in the culture I've created in growing my business.Reaching out to the wedding communityOne of the ways to really expand your reach is by networking with other vendors. One wedding vendor could come into contact with 30-50 cou...
2023-01-1143 min
The Floral CEOLet 2023 be easy- 5 must's to help things feel lighterStart mapping out rest- Book vacations or time off to breathe. Look at your calendar and look at holidays, and birthdays and take time to have the moments that matter.Start sourcing supplies- find cylinders, tape, glue, and limited supply itemsGet ahead of the rush and potential scarcity of the items you need. When you wait you could potentially Map out your goals and back into what support you need.Set your intent in your businessBook a CEO day.Plan out what you want your business to be. Chasing some...
2023-01-0418 min
The Floral CEOVision and goal setting for 2023- go big!Now is the time to go big and step into your role as CEO and define your 2023 business vision and do some serious goal-setting to start molding your business to bring it to the next level. That next level is one that every aspect of your business is getting 2023 plan to get that part of your business to feel good- easy- aligned and in the end and contributing to profit. If you have not had a good chance to look at your financials and what the profitability of your business looks like- now is a great time t...
2022-12-2852 min
The Floral CEOSeven things to stop now for a more profitable 2023 wedding season and beyond Seven things to stop now for a more profitable 2023 wedding season and beyond. 1. Stop guessing on costs/pricing. Do you want a less profitable wedding or a big mistake? Guessing on pricing in my experience always is 2. Stop trying to be the cheapest In town. Being the cheapest in town. The race to the bottom is only going to bring you less profit and you will keep perpetuating cheap weddings. If you want to do fewer weddings that are larger and more profitable.3. Stop comparing yourself- When you keep comparing yourself you keep...
2022-12-2120 min
The Floral CEOThree steps to easier installationsInstallations are often a struggle for so many florists. It is one of the more complicated floral to price and construct. The first thing to figure out is your installation is your foundation- this is needed for pricing the installation accurately. In this, you will decide based on the structure type which mechanic is best. Depending on your stance on foam or no foam you can look at the weight that your structure will hold. I often will print or screenshot and draw out the mechanics on the inspiration photo or draw a sketch of what is n...
2022-12-1420 min
The Floral CEOTips and tricks for finding great freelancersHiring freelancers can be a stressful situation. Finding help when multiple florists are filled with heavy wedding weekends. I want to share several tactics of how I am other florists who have found freelancers successfully.The first thing that I think is a game changer in an unconventional one- Find flower friends. Over the years making flower friends has brought me weddings, forged fierce friendships, and amazing opportunities. I think starting to make flower friends can be as simple as starting to say hello at the wholesaler. Start commenting with kind words on the flower friend's social media...
2022-12-1416 min
The Floral CEOStress less tactics on not being specific about flower choices with customersToday we are going to talk about something I often see flower friends stressed out at the wholesalers about. Promising flowers that are difficult or hard to get or are finicky flowers to deal with can often cause stress during the consultation process, the planning process, pickup day and delivery day. Often that stress can suck the life out of your wedding floral journey. The first thing we will discuss is why we shouldn't promise specific flowers. There are so many things out of a florist's control when it comes to procuring specific flower choices. Limited availability, weath...
2022-12-1440 min
The Floral CEOStop being ghosted and wasting time with price shoppers with this tip!In this episode, I will walk you through one of the best tools to help stop ghosting after providing a quote and to stop price shoppers before the consult saving you time and a kick in the confidence department. A brochure is a great way to help provide pricing guidance to a prospective couple and set the stage for the experience of working with you.Components of an effective brochure.1. An introduction page.2. About you3. What makes you different- why me?4. Reviews 5. Examples of your work- Show off a bit!6. Service o...
2022-12-1427 min
The Floral CEOThe Hustle Is RealWe currently live in anti hustle society. What is anti-hustle culture? Anti-hustle culture is a rejection of the notion that business owners should hustle. The grind, the working all hours, the constant activity that is glamorized in certain entrepreneurial circles and by some prominent entrepreneurs. How many people do you know who are successful that did not hustle a bit to get where they are. On top of that our world is a single day with a perishable product- the hustle is real that day.
2022-11-2922 min
Ecommerce Society PodcastSelling On Amazon For Beginners with Jeni Becht of Fido FizziesAmazon…. The company we love to hate. But let's face it, Amazon is powerful and when you sell products on Amazon, they can literally & magically get sold. In this week’s episode we dive into Amazon for beginners with Jeni Becht of Fido Fizzies.
If you are thinking about expanding your brand and selling on the amazon sales channel or want some tips to get started, this episode is for you.
What we dive into in this episode:
How to get started on Amazon
Difference between FBA and FBM
How...
2021-12-211h 04
Grow Your Pet Business with Tori MistickSelling Your Pet Products on Amazon with Jeni BechtOn this episode, I'm excited to dive into a topic I didn't know anything about before today. Jeni Becht is an expert at selling her pet products through her brand Fido Fizzies on Amazon. She took the time to share insider tips about how she got started as an Amazon seller and what it takes to keep her business running smoothly. It turns out you don't have to be a big, corporate, mass-produced brand to be successful on Amazon! Jeni really opened my eyes to a world of possibilities and I love her attitude about looking at situations as...
2020-12-1635 min