Shows
Up Arrow PodcastThe Silent DTC Killer: Why Your Team Structure Is Holding You Back With Jenica OliverJenica Oliver is the Founder and Fractional CMO at Blueprint Marketing Group, a certified women- and minority-owned marketing consultancy helping CPG brands scale through omnichannel expansion. With over 20 years of marketing experience, she has held leadership roles at companies like Yum! Brands, Mission Foods, and Borden Dairy Company. As an advocate for small- and minority-owned businesses, Jenica serves on several boards, including the Women’s Business Council and the Minority Supplier Development Council’s Minority Business Enterprise Input Committee (MBEIC). In this episode… Building a high-performing marketing team can be the silent killer — or the secret we...2025-04-221h 21
Up ArrowUp Arrow Podcast | The Silent DTC Killer: Why Your Team Structure Is Holding You Back With Jenica OliverJenica Oliver is the Founder and Fractional CMO at Blueprint Marketing Group, a certified women- and minority-owned marketing consultancy helping CPG brands scale through omnichannel expansion. With over 20 years of marketing experience, she has held leadership roles at companies like Yum! Brands, Mission Foods, and Borden Dairy Company. As an advocate for small- and minority-owned businesses, Jenica serves on several boards, including the Women’s Business Council and the Minority Supplier Development Council’s Minority Business Enterprise Input Committee (MBEIC).
In this episode…
Building a high-performing marketing team can be the silent killer — or the secret we...2025-04-221h 21
The Amber Weitzer Podcast | Silhouettes of SuccessThe Amber Weitzer Podcast | Silhouettes of Success | Jenica Oliver | Episode 104Our Silhouette of Success V.I.P. Featured Guest, Jenica Oliver has a passion is to provide organizations with a blueprint for success. She is the founder and Chief Marketing Officer (CMO) of Blueprint Marketing Group, LLC, a DFW-based marketing and promotions consultancy. Oliver has 20+ years of marketing experience and currently serves as a fractional CMO for consumer products organizations in need of executive marketing leadership on an interim or as-needed basis. Oliver specializes in providing consumer packaged goods (CPG) companies — ranging from fortune 500 companies to emerging brands — the marketing leadership they need to grow their omni-channel busin...2023-03-1542 min
Let's Eat with Mark SamuelLet's Eat with Mark Samuel, Episode 98 with Arshad Bahl from Amrita Health Foods and Jenica Oliver from blueprint marketingWe talk tasty foods, manufacturing from a kitchen to co-packing yourself, and on demand marketing. 2021-07-1413 min
Banderita Podcastcon Victor "Chetin" JaramilloEp6: From corporate Marketing to entrepreneur to Diversity and Inclusion champion: Banderita with Jenica OliverYes...You are reading this correctly. Banderita is having its first episode in English! Our extraordinary next guest is an incredible woman. She is a leader, a career coach, a wife, a mom, and a 20+ years Marketing professional. Most her experience has been in Corporate America, specifically in the Consumer Packaged goods industry, but now she has found a great niche to continue her professional success. She is also helping corporations to educate themselves and launch corporate cultures that are more diverse and inclusive. Enjoy!--- This episode is sponsored by · Anchor: The easiest way to make a p...2021-03-1256 min