Shows
The Boostly PodcastFrom Airbnb Dependent to Fully Booked Direct - The Power of Direct Bookings!đ Welcome back to the Episode 784 of Boostly Podcast! đđ Welcome to Boostly, where we give STR and MTR owners and managers the tools, strategies, and support to win more direct bookings â no fluff, no ads.đĄ This video is part of our free training series to help you grow your short-term rental business and take control away from OTAs.In this episode of the Boostly Podcast, we're joined by Jenn Boylesâvacation rental pro, marketer, and founder of Direct Booking Success and Book Direct Pro. Jenn shares her incredible journey from gro...
2025-06-2933 min
Booked Solid Show - Short Term Rental PodcastEP45 - Personalization as the Key to Direct Booking Success: From 0 to 80% Direct Bookings with Jenn BoylesIn our latest episode of Direct Bookings Simplified, we sat down with Jenn Boyles, a trailblazer in the world of direct bookings and marketing strategies for short-term rentals. Jennâs hosting journey began in 2012 with an apartment in France.
After navigating the challenges of a saturated market, she pivoted to direct bookings, focusing on branding, storytelling, and guest data. This approach led her to achieve an impressive 80% direct bookings in her second market, the UK. Today, Jenn leverages her wealth of experience as a host, marketer, and coach to run the Direct Booking Success podcast, an annual summ...
2025-01-1559 min
Direct Booking Success PodcastMastering STR Customer Service and First Impressions with Rachael ButlerAre you ready to elevate your guests' experience without breaking the bank? In this episode, we explore the art of creating unforgettable stays through thoughtful personal touches and exceptional customer service.Join me as I chat with Rachel Butler, owner of the Angel Caves bed and breakfast in Gran Canaria. Rachel shares her journey from bustling London to the serene mountains, where she's mastered the art of hospitality.In this episode, youâll learn how to:The power of first impressions and how to nail them, even if you're not on-siteSimple, cost-effective ways to ma...
2024-12-0225 min
Direct Booking Success PodcastWhy Hiding Behind Your Logo Is Costing Your Vacation Rental BookingsAre you hiding behind your logo, leaving potential bookings on the table? In the world of short-term rentals, personal connection is the secret ingredient that can set you apart from the competition. This episode of the Direct Booking Success podcast explores why showing up matters and how to craft your story to resonate with ideal guests.As your host, I share my own journey of discovery - how a simple Instagram story introducing myself led to an overwhelming response, increased bookings, and repeat guests. It's time to step out from behind the curtain and let your personality...
2024-11-2510 min
Direct Booking Success Podcast3 Types of Marketing Advice You Can Totally IgnoreAre you investing time and resources into marketing your vacation rental, but still not seeing the direct bookings you desire? It's possible you've fallen for some common marketing myths that are holding you back from genuine growth. In this eye-opening episode, I'm exposing the top three marketing misconceptions that might be stunting your progress and revealing what truly works to attract guests and boost your direct bookings.In this episode, youâll learn how to:Why consistency alone isnât enough to grow your business and what you should focus on inste...
2024-11-0411 min
Direct Booking Success PodcastHow an Online Summit Can Transform Your Direct BookingsAre you ready to take control of your vacation rental business and boost your direct bookings? In this episode, I'm pulling back the curtain on the 2024 Direct Booking Success Summit â an online event designed to empower short-term rental hosts and property managers with cutting-edge strategies and expert insights.ďťżâYou're not doing this alone. You're part of a much larger community, all working towards the same goal, growing your vacation rental business through direct bookings.â - Jenn BoylesDiscover how this flexible, online summit can fit seamlessly into your busy schedule, allowing you to acces...
2024-10-0714 min
Direct Booking Success PodcastUnlocking STR Success Through Learning from OthersAre you feeling like your short-term rental business has hit a plateau? You're not alone. Many property managers and hosts reach a point where they've exhausted their own knowledge and strategies. But what if the key to breaking through that ceiling isn't doing more of the same, but learning from those who've already conquered the challenges you're facing?In this episode, we explore the immense value of tapping into collective wisdom within the short-term rental industry. I share my personal journey of transformation and how seeking insights from others revolutionized my approach to property management."...
2024-09-3012 min
Host PlanetBuild your direct booking website with BookleeSend us a textDOWNLOAD OUR NEW E-BOOK! https://www.holidaycottagehandbook.com/e-bookAdams Taranda, the Co-Founder and CEO of Booklee, is the special guest on todayâs show.Adams shares the story of Booklee and how simple it is to create a direct booking site via the platform.He also discusses direct booking strategies, and the trends hosts and property managers need to know.Adams named StayFi as his favourite brand in the industry and gave special shout-outs to Jenn Boyles and Simon Lehmann.The episode in...
2024-09-2738 min
Vacation Rental SuccessVRS578 - Unlocking the Power of Direct Bookings with Jenn BoylesThe best way to introduce new team members to Vacation Rental! Sign them up for our new THRIVE Essentials Program... Find out more: >> https://vacationrentalformula.com/thrive-essentials-PMC _______________________________________________________________________ Over the past 3 years, the Direct Book movement has matured to a dedicated effort to break free of the OTA stranglehold for those operators who see the folly in putting all their eggs in the Airbnb basket. In this episode, Heather is joined by Jenn Boyles, one of Book Directâs strongest advocates, to talk about dispelling myths around direct bookings, the benefits of shifting awa...
2024-09-2554 min
Direct Booking Success PodcastThe Secret to Easier Marketing and More BookingsAre you feeling overwhelmed by the constant demands of marketing your short-term rental property? You're not alone. Many property managers find themselves caught in a whirlwind of tasks, from social media updates to email campaigns, often without seeing the desired results. It's time to break free from this cycle and discover a more effective approach to marketing your vacation rental.In this episode, we explore how simplifying your marketing strategy can lead to more direct bookings, less stress, and increased success in the competitive world of short-term rentals."Marketing doesn't have to be a constant...
2024-09-2315 min
Host PlanetDirect bookings, industry trends, and trustSend us a textDirect booking expert Jenn Boyles is the special guest on todayâs show.Jenn shares her top five direct booking tips, discusses industry trends, and talks about how to achieve trust as a host and property manager.Jenn named Superhog as her favourite brand and gave Catherine Ratcliffe a special shout-out.She also previewed the online Direct Booking Success Summit, which will take place on 8-10 October. Sign up (for free) here: https://directbookingsuccesssummit.com/The episode includes sponsor mentions for HCH Financial Services, Your Ai...
2024-09-2038 min
Direct Booking Success PodcastReviving Your Marketing After a Busy STR SeasonAs the busy season winds down, are you finding your calendar looking a little sparse? It's a common challenge for short-term rental hosts, but don't let those empty autumn weeks cause you undue stress. In this episode, we're exploring effective strategies to boost your off-peak bookings without resorting to desperate measures.In this episode, we're exploring effective strategies to boost your off-peak bookings without resorting to desperate measures."Marketing is something that does need a bit of weed time. It isn't a silver bullet that you could just launch at the last...
2024-09-1609 min
Direct Booking Success PodcastHow I Went from Airbnb Reliant to Direct Booking MasterAre you ready to take control of your vacation rental business and unlock a world of direct booking success? In this candid episode, I share my personal journey from struggling with saturated listing platforms to building a thriving direct booking empire.Discover how a chance encounter with a past guest sparked an epiphany, leading me to create a game-changing solution that streamlines your entire direct booking process. From email marketing to social media management, website creation, and guest communication - this all-in-one platform has everything you need to elevate your business and cultivate lasting guest relationships.
2024-09-0210 min
Hospitable HostsUnlocking Direct Booking Success with Jenn BoylesIn this episode of the Hospitable Hosts podcast, we are thrilled to have Jenn Boyles join us. Jenn is a seasoned expert with over 20 years of experience in design and marketing, and more than a decade as a holiday rental owner. She is dedicated to helping short-term and vacation rental property managers, owners, and hosts build and grow their businesses independently, without over-relying on online travel agents. Jennâs wealth of knowledge and hands-on experience make her the perfect guide for unlocking the full potential of direct bookings. Get ready to learn invaluable insights and practical strategies to boost yo...
2024-08-2223 min
Direct Booking Success PodcastMy Favourite Ways to Save Time in Vacation Rental MarketingAs a vacation rental property manager, your days are a whirlwind of tasks â from guest check-ins and maintenance issues to a never-ending stream of emails. It's no wonder marketing often falls by the wayside, even though you know it's crucial for driving those coveted direct bookings. You've tried creating content, but the hours spent crafting clever captions and curating visuals rarely translate into meaningful engagement or bookings. The constant juggling act leaves you feeling overwhelmed, frustrated, and burnt out.But what if you could streamline your marketing efforts, freeing up precious time while still boosting your direct bo...
2024-08-1215 min
The Secret Serviced Podcast26. Going Viral On Tik Tok & I've Got Egg On My FaceWelcome to Episode 26 of Season 2.Going Viral On Tik Tok & I've Got Egg On My Face Another busy episode in which she share some positive news about record-breaking revenue, some strategy wins and our new project but unfortunately we also lament our week that has been plagued by cleaning issues. We also chat to the fabulous Jenn Boyles about all things direct bookings and building that loyal customer base for your vacation rental business. For anybody that wants to check out more of Jenn's amazing content she is on Linkedin...
2024-07-291h 02
Direct Booking Success PodcastWhy Consistency in your Marketing Isnât Enough for Direct BookingsHave you been told that consistency is the key to successful marketing? But what if we told you there's a smarter strategy to drive direct bookings for your vacation rental business?In this eye-opening episode, we'll challenge conventional wisdom and reveal why simply being consistent isn't enough. Discover the untapped potential of strategic consistency - a powerful approach that combines consistency with intentionality and data-driven decision-making.It's not just about being consistent, it's about being strategic and consistent. - Jenn BoylesHere's what you can expect from...
2024-07-2215 min
Direct Booking Success PodcastThe Key to Turning Your Location into Direct Bookings (and Happy Canada Day!)Imagine being able to captivate guests from around the world with the sheer allure of your vacation rental's location. What if you could weave the unique charm, cultural richness, and natural wonders of your area into an irresistible narrative that resonates deeply with travelers seeking authentic experiences? This episode unveils the secrets to doing just that, empowering you to harness the power of your locale and skyrocket your direct bookings.With practical insights from seasoned industry experts, you'll discover how to uncover the distinct selling points of your destination. From quirky local trivia and traditions to breathtaking...
2024-07-0115 min
Living Off Rentals#226 - How to Free Yourself from Airbnb and Get Direct Bookings - Jenn BoylesJoining us on this episode of Living Off Rentals is a short-term rental owner and the founder of Direct Booking Success. Jenn Boyles helps short-term and vacation rental property managers, owners, and hosts to build and grow their rental businesses. She created a program to help investors with their marketing action plans. In this episode, Jenn will share information on how to limit the risk and cost of Airbnb and how business owners can move to 100% direct bookings. Listen and enjoy the show! Â Key Takeaways [00:00] Introducing Jenn B...
2024-06-1234 min
Direct Booking Success PodcastMilestone: What I've learned in creating 100 episodes of the DBS PodcastDid you know that creating a successful podcast isn't just about the content? Imagine reaching the top ten on Apple podcasts in the very first week - sounds impossible, right? Well, that's exactly what happened to Jenn Boyles, the host of the Direct Booking Success Podcast. Marketing is essential to your short term rental business if you want more bookings. And not only more bookings, but more direct bookings. - Jenn BoylesIn the 100th episode, she reveals the surprising truth about marketing for direct bookings and th...
2024-06-0312 min
Inspiring Women in Hospitality#153 Jenn Boyles: It is important for girls to understand that they can do anythingOn this episode we hear from Jenn. My second guest from the short term rental space and she tells us of her experience coming into hospitality. She is focused on helping owners in this space to get direct bookings rather than relying on the large online travel agents. Her father was a hotel manager, so her first work experiences was in hotels and she learnt first-hand how hard the work can be, but she did like the sales and marketing side of things. So, she went into publishing in London after graduating from university and at one point was working...
2024-02-2030 min
Direct Booking Success PodcastStand Out or Miss Out: Crafting a Memorable Vacation Rental Brand to Drive Bookings with Carla ChicharroDoes it sound familiar to struggle with standing out and driving direct bookings for your vacation rental properties? You might have been told to simply create a listing and wait for the bookings to pour in, only to find yourself lost in the sea of competition and struggling to attract guests. The frustration of not getting the results you hoped for while feeling like your property is getting lost in the crowd can be overwhelming. But what if there's a better way to make your property shine and secure those direct bookings?Direct bookings really offer the...
2024-02-1233 min
Raising Private Money with Jay ConnerBeating AirBNB At Their Own Game: Short-Term Booking Secrets Revealed!Exciting News for Airbnb Vacation Rental Owners and Real Estate Investors! Skip the competition on a saturated AirBNB platform!!!In this episode, we dive into the secrets of getting direct short-term rental bookings while you sleep!Our guest, Jenn Boyles, founder of Direct Booking Success, shares her expertise in increasing direct bookings for vacation rentals through organic marketing. She takes us on a journey from her experiences in the oversaturated rental market of the Austrian Alps to building a thriving direct booking business. Jen discussed her inspiring journey in the...
2024-02-0530 minDirect Booking Success PodcastDirect Booking 101: How to Achieve Daily Direct Stays for your Vacation RentalAre you tired of unpredictable booking levels? In this episode, I reveal my secrets to getting direct bookings every day while diversifying your channels. But what happens when one of your main channels suddenly disappears? Tune in to find out.In this episode, you will be able to:Discover the power of direct bookings and channel diversification to optimize your hospitality business.Uncover how social media can skyrocket your brand's presence and drive engagement.Learn to craft content that resonates with your target audience by addressing their needs and offering solutions.Realize the significance of focusing...
2024-01-0108 min
The STR SisterhoodBoost Airbnb Bookings 3x Faster: Google + Blogging Secrets with Jenn BoylesTired of Airbnb taking a bite out of your profits? Feeling lost in the short-term rental jungle? Fear not, fellow hosts! This episode is your passport to direct booking paradise, with Jenn Boyles, a direct-booking guru herself!Jenn is spillinâ her favorite the secrets in this juicy episode. We chat it up about you to dominate search results and unlock untapped booking potential. You'll learn how to conquer common blogging hurdles and craft content that turns readers into guests like clockwork.We also discuss the power of strategic collaborations. Dis...
2023-12-2647 min
Short Term Rental SolutionsFinding Direct Booking SuccessIn todayâs competitive short-term rental market, expanding your reach and maximizing occupancy rates are essential for success. This week we learn the secrets to driving traffic to your direct booking website with expert Jenn Boyles, CEO of Direct Booking Success. Discover the key role mindset and consistency play in achieving marketing mastery, and gain actionable strategies to drive more new and repeat direct booking reservations. Mentioned in this episode: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Watch this episode on Youtube Connect with Direct Booking Successhttps://directbookingsuccess.com...
2023-12-0734 minDirect Booking Success PodcastFrom Selling to Sharing: How to Create a Captivating Vacation Experience for GuestsIf you're feeling frustrated and overwhelmed by the lack of bookings and unhappy guests, despite your efforts to boost your short-term rental property, then you are not alone! You may be spending countless hours and resources on online marketing and promotions, only to see minimal results. Instead of a steady stream of bookings and delighted guests, you're left with vacant listings and negative reviews.Remember, folks don't book a vacation rental, they book a vacation. Let's make that experience irresistible. - Jenn BoylesIn this episode, you will be able to:Boost your vacation...
2023-11-1305 minDirect Booking Success PodcastDitching the Myth: Direct Bookings Are for Everyone, Including First-Time Guests!Are direct bookings only for returning guests? In this episode of the Direct Booking Success podcast, I debunk the myth and reveal the secrets to attracting new guests to your short-term rental property. But what happens when your pool of potential guests starts to shrink?In this episode I dive into the world of direct booking strategies for your short-term rental properties. With my own experience transitioning from relying on online travel agents to focusing on direct bookings, I know the value of targeting both returning and new guests. I debunk the misconception that direct bookings are...
2023-11-0612 minDirect Booking Success PodcastWin Over Guests and Boost Bookings: The Art of Building Trust in Vacation RentalsHave you ever had a guest reach out to book directly with you, completely out of the blue? That's exactly what happened to Jenn Boyles, the host of the Direct Booking Success Podcast. Little did she know, this unexpected encounter would change the course of her vacation rental business forever. In a saturated market, Jenn discovered the key to increasing direct bookings and building trust with guests. But how did she do it? Stay tuned to find out the surprising twist that led Jenn to achieve an incredible 80% direct bookings, and learn the actionable steps you can take to...
2023-10-2315 minDirect Booking Success PodcastBoost Your Bookings: Unleash Direct Booking Success at the 2023 SummitIf you're feeling frustrated and overwhelmed by the lack of direct bookings for your short-term rental, despite your efforts to promote your accommodation, then you are not alone! Many hosts, property managers and owners in the hospitality industry are experiencing the same struggle, even after investing time and money into marketing campaigns and online listings. Instead of seeing a steady stream of direct bookings, they are faced with empty calendars and declining occupancy rates.Don't get overwhelmed with all the information. Focus on the strategies that will make the biggest impact for your business right now...
2023-10-0217 min
Thanks For Visiting70% Direct Booking: Learn How Jenn Boyles Works Her Marketing MagicTodayâs conversation brings a vibrant worldly flavor to it thanks to Jenn Boyleâs sprawling global empire of STRs and invaluable hosting experiences. She is known as The Queen of Direct Booking, and we take this opportunity to get tactical about how sheâs leveraged the practice for her own listings.Raised in a hospitality family on the west coast of Canada, she gained a real understanding of the industry through her father, a retired hotel general manager. After moving to England, she found success in short-term rentals. The business she created ultimately allowed her to harnes...
2023-09-2851 minDirect Booking Success PodcastDon't Wait for the Perfect Time: Boost your Vacation Rental Bookings and Seize Opportunities Now!Are you making the most of each day or just trying to get through it? Accommodation business managers and owners, it's time to seize the day and maximize your bookings during the slow seasons But what happens when your calendar is empty and you're left scrambling for last-minute bookings? Stay tuned to find out...In this episode, you will be able to:Get a grip on maximizing the potential of each day and honing your productivity skills.Gain knowledge about the imperative role of forward-thinking marketing during lean seasons.Get savvy about designing engaging content that...
2023-08-0708 min
Vacation Rental SuccessVRS505 - From OTA Dependence to Direct Success: with Jenn BoylesThis episode is sponsored by OwnerRez. You can discover more about OwnerRez at our Virtual Vendor Showcase. Sign up using promo code VRF30 for 30% off the first 3 months https://vacationrentalformula.com/ownerrez Get access to the best education for your short-term rental business! Enroll in The Vacation Rental Formula Business School today and start seeing results tomorrow. Discover more about the VRF B-School: https://www.vacationrentalformula.com/courses Listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS505
2023-08-0257 minDirect Booking Success PodcastSupercharge Your Hospitality Business: Discover Expert Insights at the Free Direct Booking Success SummitJoin me, Jen Boyles, on the Direct Booking Success Podcast as I share two big updates. From my personal journey of moving back to Canada to the launch of the 3rd Direct Booking Success Summit - the only free online event for vacation and short-term rental property managers and owners.In this episode, you will be able to:Uncover the art of successful online participation in the exclusive Direct Booking Success Summit formulated for property owners and managers.Feel the personal resonance while traversing through a dramatic shift from the regal charm of the UK to...
2023-07-3112 minDirect Booking Success PodcastFrom Airbnb Superhost to Independent Success: The Path to Direct Booking DominationDoes this sound familiar? You've been told that achieving Superhost status on Airbnb is the ultimate goal for increasing bookings. So, you've worked tirelessly to maintain high ratings and provide exceptional service, only to find that it actually does little for your bookings. The pain of putting in all that effort, yet still not seeing the results you desire, can be disheartening. But here's the truth: relying solely on Superhost status is an ineffective action. In this episode, I'll uncover why diversifying your booking sources and leveraging your personal website are the keys to increasing direct bookings. Say goodbye...
2023-07-2412 min
Grow Your Holiday Let BusinessBoost Your Holiday Rental Revenue with Direct BookingsDo you want to boost your holiday rental revenue? Are you tired of relying solely on third-party booking platforms? The solution to achieving greater success lies in direct bookings. As a holiday rental expert, Jenn Boyles has the knowledge and experience to help you increase your direct bookings and revenue. By taking control of your bookings, you can cut down on fees and build stronger relationships with your guests. Listen in as Jenn discusses the importance of direct bookings and how to implement them into your rental strategy. With this solution, you can achieve the ultimate goal...
2023-07-1929 minGrow Your Holiday Let BusinessImproving your Guest Experience by Learning What's Important to ThemHaving had 1000's of guests through the doors of my managed properties, I learnt what the important things were to them. Having this crucial information allows you to improve your services and ensure consistency across your properties. Consistency builds trust which brings your guests back time and time again. I am your host, Jane Mack and I am a former holiday let agency owner, turned consultant. I'm taking my 10 years of hands on experience and knowledge of owning and running a holiday let agency and sharing it with you.Key takeaways from this episode are:
2023-07-1213 minDirect Booking Success PodcastDirect Booking 101: How to Achieve Daily Direct Stays for your Vacation RentalAre you tired of unpredictable booking levels? In this episode, I reveal my secrets to getting direct bookings every day while diversifying your channels. But what happens when one of your main channels suddenly disappears? Tune in to find out.In this episode, you will be able to:Discover the power of direct bookings and channel diversification to optimize your hospitality business.Uncover how social media can skyrocket your brand's presence and drive engagement.Learn to craft content that resonates with your target audience by addressing their needs and offering solutions.Realize the significance of focusing...
2023-07-1007 minDirect Booking Success PodcastFrom Vision to Success: Prioritising Strategic Growth for Your Vacation RentalsDoes this sound familiar? You've been told to focus on increasing your short-term rental's direct bookings, but you feel stuck in the same place. Perhaps you've tried running promotions or lowering your prices, but nothing seems to work. The frustration of not seeing results is all too real. It's time to stop spinning your wheels and start implementing a strategy that works. By breaking down your goals into manageable tasks, prioritising vision and leadership development, and utilising effective problem-solving and decision-making techniques, you can achieve significant direct booking growth. In this episode, I show you how to turn your...
2023-06-1906 minDirect Booking Success PodcastAttracting Guests and Saving the Planet: The Benefits of Sustainable Vacation Rentals with Vanessa de Souza LageSustainability pioneer and vacation rental tech entrepreneur Vanessa de Souza Lage introduces the world's first sustainability badge for vacation rentals, offering a simple yet impactful way for property managers to reward eco-friendly practices and gain visibility in a growing market.In this episode, you will be able to:Grasp the crucial role sustainable tourism plays in vacation rentals and the preservation of natural resources.Uncover powerful techniques to incorporate sustainable practices in managing your rental properties.Familiarize yourself with the vital requirements to secure the Sustonica Badge.Develop key communication skills to exhibit your commitment to...
2023-05-2942 minDirect Booking Success PodcastFrom Likes to Bookings: 3-steps to direct bookings for your vacation rental through social mediaAre you tired of trying to drive direct bookings by engaging with random guests on social media, only to see no results? It's time to ditch the ineffective approach and focus on what really works. Join me in this episode and discover the power of engaging with perfect guests on social platforms, showcasing property benefits beyond just amenities, producing compelling content that captivates potential guests, and promoting a property by emphasizing advantages for guests. With our proven three-step strategy, you'll finally be able to harness the full potential of social media to boost your bookings and grow y...
2023-05-2208 min
The Accommodation Show - Hospitality Success Series!Cracking the Code of Direct Bookings: Strategies for Success with Jenn Boyles
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The importance of booking direct is always going to be a favourite topic of mine because it is a fundamental piece to the bottom line and the holy grail of improving guest experience. By bypassing intermediaries and connecting directly with hosts, guests can enjoy a more personalised experience, better pricing, enhanced communication, and a stronger sense of trust and reliability. đĽ
On the podcast today, weâre are joining forces with one of my favourite book direct ambassadors, Jenn Boyles. The wonderful Jenn and I sit down to unpack the full book direct strategy toolbox. We talk abo...
2023-05-2142 minDirect Booking Success PodcastBuilding Trust and Relationships in Vacation Rentals with Jane MackShe left her city life behind to move to a remote island and run a holiday let management business with her husband. But when unexpected demand for bookings grows beyond their expectations, will they be able to keep up and maintain their success? Find out in this intriguing tale of a small business that went from zero to 100% direct bookings.In this episode, you will be able to:Develop meaningful liaisons with property owners and guests for a strong business base.Stay prepared for evolving ventures by adopting flexibility and scalability.Immerse yourself in the world...
2023-05-1535 minDirect Booking Success PodcastUnlocking the Secrets of the 100 Collection with Co-Founders Travis Wilburn & Rebecca LombardoAre you frustrated with trying to achieve higher occupancy rates with curated properties and direct bookings, but not getting the desired results? Discover the secrets to success in this episode, where you will be able to uncover the nuances of crafting a distinguished vacation rental portfolio with the 100 Collection, comprehend the essence of personalising experiences and hospitality techniques, and learn how to forge strong bonds with guests through direct bookings and maintain loyalty.âOur whole intent is to help create trust for that guest and introduce them to all these great partners.â â Rebecca LombardoKey...
2023-05-0835 minDirect Booking Success PodcastCalling guests on the phone before they stay with Ged HartshornI loved speaking with today's guest and finding out more about the one thing she has done that has made a real difference to her short-term rental business.Today I spoke with Ged Hartshorn, who has created a way to make her guests feel welcome and, at the same time, retrieve vital information to really make their stay and future stays much more bespoke and personal.We talk about:Managing a property long distanceHow calling her guests grew from a necessityUsing a script to engage with guestCapitalising on people's excitement to retrieve information for...
2023-04-1724 minDirect Booking Success PodcastMy must attend short-term rental events in 2023Have you ever been to an industry conference?This year there are even more than ever before! And no matter where you are in the world, there will probably be one near you.In this episode of the Direct Booking Success Podcast, I give you my list of the must attend short-term rental events in 2023. And donât worry, one requires no travel at all!I talk about:Our sector of the hospitality industry can be a very lonely placeThe Direct Booking Success Summit is back for its third year and is th...
2023-04-1011 minDirect Booking Success PodcastCollecting email addresses with Arthur Colker of StayFiHow can you collect all your guestsâ email addresses, not just the booker?Today I speak with Arthur Colker who founded StayFi, the innovative solution for short-term rental owners and managers who want to collect all of their guestsâ email addresses and not solely rely on the online travel agencies like Airbnb.We talk about:How StayFi startedHow hard it is collecting guest data for marketing purposesThe dangers of solely relying on online travel agenciesLearning from the giant hotel brandsUsing your wifi network with StayFi to collect your guestsâ dataBuilding your own brandThe software and ha...
2023-04-0336 minDirect Booking Success Podcast3 tips to get your short-term rental bookings nowDoes your short-term rental need more bookings this spring?In this episode, I share three practical tips for short-term rental owners and managers to increase bookings quickly. Immediate results are crucial, so I provide actionable advice to help you achieve your booking goals.I talk about:How strange 2023 is for bookings so farThe results of my Three Futures Growth GameplanHow your big dreams for your business need to be broken down for you to actionStart with what will bring in the most bookings in the fastest wayEmailing your previous guestsTurn your return guests into...
2023-03-2709 minDirect Booking Success PodcastGiving guests more with Madison Rifkin of MountWhat if you could create more revenue while increasing your guestsâ experience?That's precisely what me and Madison Rifkin of Mount discuss in this episode of the Direct Booking Success Podcast.Madison is a young entrepreneur with a wealth of experience in innovation working towards creating better experiences for guests and travellers worldwide. Madison also explains how using Mount can drive more direct bookings to your short-term rental.We talk about:Where Mount startedNot giving up, generating funds and patenting the ideasThe Mount systemHospitality vs. upsellingHelping guests have more experiencesWhat insurance is ne...
2023-03-2030 minDirect Booking Success PodcastHaving an influencer to stay with Emily-Jane TamsHave you ever thought of inviting an influencer to stay?That's what today's guest Emily-Jane Tams did, and the results speak for themselves.Emily-Jane tells us how she did it and lets us in on a few doâs and donâts along the wayâŚI think you are going to enjoy this one.We talk about:Running a full-time family holiday let businessHaving a six unit property in rural Leicestershire, EnglandHer one thing â Inviting a social media influencer to stayDoing the research and finding the influencer that fits your valuesApproaching them and not...
2023-03-1315 minDirect Booking Success PodcastBe in it to win it with Paul StevensAre you staying up-to-date with industry news?Today we speak with Paul Stevens, editor Short Term Rentalz, part of the International Hospitality News network. He is also the host of The Shortyz Awards, a perfect way to get some recognition for all your hard work.We talk about:Providing world-wide coverage of news for our short-term rental sector of the Hospitality IndustryThe isolation you could be feeling by working for yourself, by yourself and how being part of a community can helpThe background of the Shortyz AwardsGetting a pat on the back for a...
2023-03-0642 minDirect Booking Success PodcastReferring guests with Melanie KrielWhat is better than receiving a referral for a stay? Perhaps having a steady stream of referrals.That's exactly what Melanie Kriel discovered, and it's revolutionising the hospitality industry in her area. With her well-executed referral system, she's not only increasing her bookings but providing exceptional hospitality to visitors in the area. We talk about:Melanieâs background and how she got started with short-term rentalsThe isolation of running your own businessCollaborating with other hosts and their resistance at firstHow Melanie built a referral network for mutual benefitHow the network has become a communityBalancing the...
2023-02-2731 minDirect Booking Success PodcastJoan and Sarah are on their way to direct booking successCurl up and listen while I tell you stories of two short-term owners who were looking for direct booking success?Both were struggling in their businesses and life but were able to see a way to having the success they wanted. Direct booking success means different things to different people. What does it mean to you?I talk about:The challenges faced by vacation rental owners in achieving direct booking success The different ways success is measuredBenefits of getting it right for your own businessThe importance of having your own marketing plan
2023-02-2009 minDirect Booking Success PodcastGoing all in with Sara SokolImagine finding the one thing that can help your short-term rental business stand out from the rest? This weekâs guest is Sara Sokol from Bath, Maine, USA where she has one vacation rental. She has taken her passion from her day job as a dog trainer to a new level by going all in with being not only pet-friendly but pet welcoming. Making this decision started her down a path of helping other property owners and managers who want to do the same.We talk about:The fear of niching downRemoving barriers to gue...
2023-02-1342 minDirect Booking Success PodcastDriving on the road to direct booking success without a mapI believe that having your own marketing plan is crucial for achieving more direct bookings for your holiday/vacation/short-term rental business. Without one, it's like going on a road trip without a map or GPS â you just won't know where you're going or how to get there.Having a plan gives you the confidence that you are on the road for direct booking success along with the knowledge and tools to get there.I talk about:The importance of having a marketing plan for your hospitality businessHow you wouldnât go on a road...
2023-02-0609 minDirect Booking Success PodcastDon't get left behind with Evan DolgowToday's podcast is with Evan Dolgow from Aidaptive.com. We chat about staying ahead of the curve in the ever-changing digital world. Evan compares direct booking to e-commerce and tells us what we can learn from giant e-commerce platforms. He also emphasises the importance of understanding your ideal guest and their booking journey and how taking the time to do so can provide immense value for your vacation rental business. We talk about:Booking a stay online is a form of e-commerceHow to layout your website for more clicksThe importance of understanding your guest's needsUtilising insights i...
2023-01-3044 minDirect Booking Success PodcastHow to stand out in 2023In this episode of the Direct Booking Success podcast, I talk about the term "passive income" and its implications for those in the hospitality industry. Many people who initially bought into the idea of passive income from property rentals now realise the amount of work involved and that the money does not come in passively. I also offer advice on how to stand out in the industry, including not promoting being an Airbnb Superhost and investing in overall branding to connect with guests, create a loyal customer base, and stand out from the competition.We talk about:
2023-01-2310 minDirect Booking Success PodcastWhat Hospitality is with the 2022 Direct Booking Success Summit SpeakersIn September 2022, I hosted the second Direct Booking Success Summit, a three-day online summit for hosts, owners and managers in short-term rentals. It was packed with learning from top experts in the field, and today's episode is a recording of a live session I hosted with three of those experts about what hospitality is. They're all so knowledgeable and inspiring, I just had to share the conversation with you. In this episode, you'll get to hear from Di, Bob, and Tyann. Di runs a business called Wild Harvest that offers group-exclusive teepee rentals and activities in North Y...
2023-01-1626 minDirect Booking Success PodcastStarting off the new year with five-star hospitalityWhat does the word hospitality mean to you?The market has been saturated over the past couple of years with more and more people getting into our short-term rental business.The fact is that there's now more competition than ever. So how are you going to stand out?We talk about:I hear so many people getting into short-term rentals as a get-rich-quick strategyThose who don't invest time and energy into hospitality in 2023 won't succeedTake inspiration from the level of hospitality a five-star hotel providesâPersonal touches mean more to guestsIdeas on wh...
2023-01-0909 minDirect Booking Success PodcastThe one thing to do from the 2022 Direct Booking Success Summit SpeakersDo you want some tips to help increase your direct bookings?In September 2022, I hosted the second Direct Booking Success Summit. It was three days of free online learning from the top experts in our short-term rental field. Today I'm bringing you a conversation I had with five of them as part of a special live session where they give you their one thing that you should do to increase your direct bookings. This episode features Damian Sheridan, Kelly Odor, Sarah Orchard, Jodi Bourne and Si Ranshaw. We talk about:SMS marketingAdd a...
2022-12-1914 minDirect Booking Success PodcastIt's not all about you with Concetta CassidyStatistically, your âAboutâ page is the second most looked-at page on your website.What distinguishes you from your competitors?Today's guest is copywriter Concetta Cassidy, the owner of the Cheeky Pineapple, a copywriting studio that provides stress-free vacation rental marketing, for owners, hosts and property managers.Singing and playing the piano from an early age taught Concetta how to resonate with an audience. When she began her journey as a vacation rental copywriter, she realised these skills came in handy. Finding the right combination of words is like hitting that sweet note in a so...
2022-12-1223 minDirect Booking Success PodcastPerfecting your direct booking websiteIf you were already on the direct booking journey, then you know how important having somewhere for your guests to âbook directâ with you is.If you are just starting, let me tell you straight up, you need your own website!Topics discussed:âGuests need to be able to âbook directâ on your websiteâStop putting obstacles in front of guestsNot every booking will doUsing your marketing to get bookings from your ideal guestWhat not to do in your marketingYour business â your rulesLook at how Airbnb guides the guest to bookKISS - Keep it simple stupid...
2022-12-0508 minDirect Booking Success PodcastFrom Host to Manager: The mindset shift neededAre you an Airbnb Host or a Property Manager? In this episode I speak about going from being a host to a professional property manager and why this is such an important change needed in your mindset.Topics discussed:Setting goals at the start of the yearHospitality is a 24/7 businessRunning a vacation rental/holiday let is hard workBooking trends of the past few yearsYou are the CEO of your businessWhat Iâve heard some âprofessional managersâ sayWhat makes you a professional property managerHow I started with Airbnb and turned in a property managerThe pandemic changed...
2022-11-2810 minDirect Booking Success PodcastThe two must-haves to drive your direct bookingsAre you ready for direct bookings? Or need to inject some adrenaline into what youâre been doing up-to-now?Today I'm speaking about the two must-haves you need to drive your direct bookings along with a bunch of tips to get you going.Topics discussed:How to get your ideal guest's attentionEncouraging people to know, like and trust youBe consistent in all your marketingMake it manageable for yourself and your lifeYou need a place that you own onlineCraft a website that guides your ideal guest through to booking a stayWhat to include on your ho...
2022-11-2110 minDirect Booking Success PodcastWhy now is the time to get off the Airbnb rollercoaster!How many of your bookings come through an OTA (an online travel agent like Airbnb or booking.com or VRBO)?Perhaps you are only listed on one of them, or maybe you're listed on all of them.In this episode, I talk about why you should get off the OTA rollercoaster and concentrate on your own Direct Booking Success.Topics discussed:Stop putting all of your eggs in one basketOTA listings get shut down Guest complaints can cancel your bookings overnightGuests can take offense to anythingFocus on your own direct bookings insteadIt t...
2022-11-1408 minDirect Booking Success PodcastWhat social media should really be used forUsing social media for your airbnb/vacation/holiday/short-term rental? How's that working for you? Are you chasing numbers and followers, getting frustrated that you are not getting more bookings?In this episode, I talk about how I think you should be using social media to your advantage and getting your ideal guests to book direct with you.Topics discussed:Chasing followers on social mediaUse social media as part of your marketing Trap number one â vanity metricsTrap number two â happy cupcake day and other meaningless awareness daysTrap number three â posting for the sake of p...
2022-11-0708 minDirect Booking Success PodcastWhat to write about in your email newslettersWhen I ask owners and managers of Holiday/Vacation/Short-term Rentals â What is holding you back from actually sending emails? The answer I usually hear is that they have no idea what to write about in an email. In this episode, Iâll help you get off the starting block and on to sending out emails to those on your list.Topics discussed:Speak to your ideal guest, not everyone on your list at onceNewsletters vs. personal emailsWhat tech is needed for email marketingDonât write directly in your email programCreate a template to follow...
2022-10-3109 minDirect Booking Success PodcastYou need two email lists to drive more direct bookingsFirst off, don't panic from the title of this episode! You do need to be building two email lists, not just one. But donât worry, not only am I gonna tell you why, but I'll also tell you a bit about how to actually do this. I will not leave you high and dry, believe me!Topics discussed:Previous guests are your fans or VIPsPrevious guests are your first email listWho should be included in your second email listNeed to provide something of value in exchange for their email addressWe need to be respectful of th...
2022-10-2408 minDirect Booking Success PodcastFrom high season to low season â how to increase your bookingsâThis time of year is not always looking fully booked. Donât panic! Sometimes that's not a bad thing if you've been really busy over the summer, and you need a bit of a rest or perhaps you're just looking for new ways to get those bookings for this off peak time. So let's talk this throughâŚTopics discussed:Marketing when youâre busyThat calendar will not stay fully bookedItâs not too late to get those low season bookingsWhat not to doEmailing previous guestsGetting an email list startedAdding extra value for guestsEmailing vs. posting more on social...
2022-10-1709 minDirect Booking Success PodcastBuilding treehouses and marketing with Sarah OrchardEver wondered how one of those âEscape to the Country TV episodes turned out?This week I speak with Sarah Orchard. Sarah is a marketing consultant and creator of fully-booked.com and host with her husband Adrian of the Hudnails Hideout Treehouse. Sarah and Adrian were guests on the British TV show âEscape to the Countryâ when they were looking for their own piece of land to build a holiday rental business. Sarah chats to us about the importance of the customer journey experience and the importance of your email list.Topics discussed:Leavi...
2022-10-1036 minDirect Booking Success PodcastYou don't have to do it all to still have Direct Booking SuccessWow! I have just wrapped the second Direct Booking Success Summit! I really hope you were there. But just in case you missed it, today I'm going to chat about my own presentation which was â You don't have to do it all to still have direct booking success. I hope you enjoy it.Topics discussed:How you can still have direct booking success if you don't or can't do everythingWhat direct booking success means Aligning your brandBuilding your online reputationTailoring a realistic plan for you and your needsIncreasing your visibilityMaking it doable and follow your planTrack, rev...
2022-10-0311 minDirect Booking Success PodcastBehind the scenes of the Direct Booking Success SummitThe Direct Booking Success Summit is nearly here! I just wanted to say a few âthank-you'sâ to the people behind the scenes and to let you know what we have in store for you at the summit this week. Plus Iâll give you a look at awesome prizes and VIP content on offer, I canât wait to see you there.Topics discussed:A big thank you to Carol and Nina for helping me put together everything needed to run this summitAll the speakers and their presentationsHow we might be able to compete with the...
2022-09-2610 minDirect Booking Success PodcastWho do you want to welcome into your home with Louise BraceIn today's episode, I speak with Louise Brace, owner of Rental Tonic who helps owners and hosts create direct booking strategies for their Direct Booking websites and other channels. Louise is a copywriter and digital marketing strategist and is also speaking at the Direct Booking Success Summit this yearTopics discussed:Home is where your heart isHow marketing your property has changed in the last 10 yearsConverting your inbound contentCreating the whole story around your accommodation experienceMaking copywriting both SEO and human friendlyWho do you want to welcome into your home?Making friends and receiving those five-star...
2022-09-1920 minDirect Booking Success PodcastOf mice and being 95% book direct with Heather BayerToday we speak with serial entrepreneur Heather Bayer who has been immersed in the vacation rental industry for over 25 years. In this episode, Heather shares her story and also what is coming up for her since selling her 95% book direct, 20-year-old company in Canada earlier this year.Hear how the idea was born for her to leave the UK and head to Cottage Country in Ontario, Canada. And how the direct booking landscape looked in 2003, whatâs changed and what the future may hold. Heather also shares another terrible Airbnb shut down story and gives some top re...
2022-09-1234 minDirect Booking Success PodcastPizza parties and sustainability with Bob GarnerPut your hands up if you believe that sustainability should be a core part of your business. Now keep your hand up if you are already implementing sustainable actions.How did you do?This is just a snippet of my conversation with Bob Garner, another speaker at this yearâs Direct Booking Success Summit, starting on the 27th of September.Bob owns and operates Casal dei Fichi, six holiday apartments in Le Marque Italy. His other passion is that he spends a lot of time on environmental issues. Trying to persuade our industry to...
2022-09-0532 minDirect Booking Success PodcastFailure, success and hospitality with Yvonne HallingEver thought of what it would be like to start your own B&B business in a foreign country, virtually on your own with children? That is what todayâs guest, Yvonne Halling did. And thatâs only the start of her amazing story of reinvention. Yvonne Halling is a speaker at this year's Direct Booking Success summit this September. Yvonne's jaw-dropping story will have you hooked from start to finish. Plus, she has some fantastic nuggets of advice on how to fill your rooms throughout the year.Topics discussedCreating a B&B busin...
2022-08-2944 minDirect Booking Success PodcastGetting bookings in your calendar with Kelly OdorHello and welcome to episode 9. Today I am chatting with another returning Direct Booking Success Summit speaker, itâs Kelly Odor; Marketing Director at Bookster.Kelly is an accomplished leader with 22 years of experience in the areas of marketing, business development, product development, and strategic planning within multiple industries. She is frequently recognised for her expertise at industry-wide events, and the Direct Booking Success Summit is no different. Iâm thrilled to have her back again to speak. This year, Kelly will be speaking on simple techniques to attract the people you want.T...
2022-08-2219 minDirect Booking Success PodcastBringing in the guest experience with Jodi BourneWelcome to episode 8, in this episode I speak with my good friend and fifth-generation Texan, Jodi Bourne (no relation to Jason!). We delve into Jodiâs specialisations in the rental industry plus a quick peek into what Jodi will be delivering in the Direct Booking Success Summit in September.Jodi helps busy and frustrated hosts build a badass vacation rental business that WOWS their guests and increases direct bookings. She works with vacation rental, glamping, and boutique property management companies to build rewarding and successful hospitality businesses, create curated guest experiences and market their properties off...
2022-08-1529 minDirect Booking Success PodcastMore than just accommodation with Di HammillDo you like the idea of adding additional services to your rental offer or perhaps you want to provide some activities for your guests but arenât sure what you can deliver? Then this episode is for you.I spoke with Di Hammill, one of the Direct Booking Success Summit returning speakers from last year and she has a great presentation to share at this yearâs summit so stay tuned to find out more.Di is not only a glamping site owner and activity provider but a qualified teacher, a Permaculture designer, a natural beek...
2022-08-0826 minDirect Booking Success PodcastHow to get the most out of the Direct Booking Success SummitThink about a goal you would like to achieve in your business âŚ. but you only had 24hrs to do it. Do you think you could achieve it? Or would you be completely overwhelmed? This week, not only do I tell you about the rest of the amazing speakers at this year's Direct Booking Success Summit but I also give you a few tips on how to get the most out of the summit for you and your business.Topics discussedIntroducing the second half of the Direct Booking Success Summit SpeakersHow not to get ove...
2022-08-0108 minDirect Booking Success PodcastThe why and who of the Direct Booking Success SummitThis week we are asking the question, Why? Why did I start the Direct Booking Success Summit last year? Well, it's quite simple, we all work for ourselves and it can get a little lonely out there. I just knew it would be a great idea to pull together a collection of experts in one place to share their knowledge and have a safe space to bounce ideas off of like-minded businesses and to meet and greet new faces. Plus I'll tell you a bit about a few of the great speakers we have this year!Topics...
2022-07-2507 minDirect Booking Success PodcastDirect Booking Success Summit OverviewIt's happening again, after my crazy idea to hold an online summit in 2021 the Direct Booking Success Summit is back for a second year - 27th to the 29th of September 2022.I was so grateful for the amazing responses from people around the world for the last summit, that I had to do it again, but this time even better; with bonus content on the 30th of September and the choice of two All-access Passes with even more goodies packed with value. I canât wait to see you there!Topics discussed⢠Direct Book...
2022-07-1808 minDirect Booking Success PodcastDirect Bookings arenât for everyoneHelloand welcome to the very first episode of the Direct Booking Success Podcast.Todayâs episode is all about why Direct bookings can be the best way to take control ofyour property and profits but not necessarily for everyone.I am your host Jenn Boyles and I am so looking forward to sharing lots of storiesand providing lots of value to those who want to achieve more direct bookings, decreaseyour dependency on OTAs whilst increasing your profits and control over yourbu...
2022-07-1109 minDirect Booking Success PodcastWhat I wish I had knownGrowing up in the hospitality industry gave me a unique insight into its ups and (smelly đ ) downs! In todayâs episode, I give you some insight into my background, growing up in hospitality, my creative education, and managing properties around the world. I let you in on some of the things I wished I had known in the hope that it will help you in your quest to direct booking successTopics discussedGrowing up with the fun and glamorous side of hospitalityThe dreaded laundry room Acquiring skills in graphic design and marketing creative artsD...
2022-07-1111 minDirect Booking Success PodcastMarketing and your guestâs booking journeyTodayâs episode is all about using marketing to guide your guests on their booking journey. The similarities between dating and marketing and creating a waffle-free strategy for yourguests to know, like, and trust you; allowing them to take action and bookdirect with you.Topics discussedMarketing is just like datingYou can compete with the likes of Airbnb and the other OTAâsGuests need to know, like, and trust you to then take action and book.Stop wasting time posting waffle onlineBeing everywhere you can in order for pote...
2022-07-1106 minDirect Booking Success PodcastDirect Booking Success PodcastHi! Iâm Jenn Boyles. If you are looking to achieve more direct bookings to decrease your dependency on the OTAs and increase your profits and control over your business, then this is the podcast for you!âŻÂ Whether you are an Airbnb host, short-term rental owner, property manager, or investor, each week I will share business and marketing strategies to help you build your own business. I will also bring you the best in the industry to share their knowledge along with owners and managers to talk about what they are doing to achieve their own d...
2022-07-0402 min
The Guest CastA-ha Moments from our Industry Friends at the Short Stay Summit 2022 Youâre in for a treat this week! In this A-ha moment episode, we hear from ten industry friends at the 2022 Short Stay Summit about a moment when something clicked for them. From Damian Sheridanâs realisation about booking trends, to Simon Lehmannâs rainy morning commute, weâve gathered a wealth of teaching moments from these pros. We chatted to: Damian Sheridan â Director, The Book Direct Show & Scale Rentals Show Assaf Karmon â CEO & Co-founder, TurnoverBnB James Brown â Operations Director, UnderTheDoormat Bob Garner â Owner, Casal Dei Fichi Deborah Heather â CEO, Quality in Tourism Rachel Parsons â Founder, New Forest Escapes S...
2022-05-2516 min
Your Dream Business(Small Business Superstar) Marketing directly to your target audienceThis weekâs Small Business Superstar is Jenn Boyles from JB Direction Design.A little bit about Jennâs amazing businessâŚJenn is a graphic designer, web designer and branding expert. Jenn specifically works with holiday rental owners to help them achieve more direct bookings with their website and marketing.What one marketing thing made a difference to their business? Finding a Niche. Jenn chose to niche during the first UK lockdown. After many yearsâ experience of being a holiday rental owner herself, Jenn decided to help other owners with her skills.What difference did it ma...
2021-02-2518 min