Shows
The Chronicles of StoryCrafted Brands013 The 4 Cs to Overcoming Imposter Syndrome on the Journey to Branding Success with Elise Smith from Divinely Driven ResultsIn this episode, host Jenn and special guest Elise Smith, a Christian business strategist, dive deep into the importance of acknowledging and challenging our inner dream stealer. Discover the power of choice as they discuss strategies to build confidence, overcome imposter syndrome, and nurture a positive mindset. Learn how to immediately shift your thoughts, find alternative perspectives, and partner with a higher power to combat negativity. Join Jenn and Elise as they provide practical tools and personal insights on how to conquer your inner dream stealer and unlock your true potential in business and life. Don't miss this inspiring...
2023-12-1940 min
The Chronicles of StoryCrafted Brands012 Boost Your Brand Using Systems, Goals, and Productivity Tips with Jessica Rosario from Jessica Rosario ConsultingIn this episode of DayJream Branding with Us, host Jenn is joined by guest Jessica Rosario, a seasoned business consultant and coach with expertise in optimizing productivity and implementing efficient systems. Together, they explore the importance of outsourcing tasks as an entrepreneur, and how it can lead to business growth and personal fulfillment. They discuss the evolving nature of brand strategy, the significance of clear brand representation, and the role of project management tools like ClickUp in organizing and streamlining business operations. With valuable insights on productivity, goal setting, and finding balance, this episode provides actionable strategies for entrepreneurs...
2023-12-1441 min
The Chronicles of StoryCrafted Brands011 Building Relationships That Matter By Building Engaging Communities with Lyndsi Weise, Facebook Group StrategistIn this episode of DayJream Branding with Us, host Jenn is joined by guest Lyndsi Weise, a Facebook group strategist. They discuss the importance of building engaging communities and utilizing social media platforms like Facebook, Instagram, and TikTok. Lyndsi emphasizes the need for authenticity, humor, and entertainment in content creation. Lyndsi shares insights on growing, monetizing, and creating customized events within Facebook groups. They also discuss the power of challenges and storytelling in connecting with audiences. Tune in to hear their valuable tips and experiences in building successful communities.
If you enjoyed this episode and found Lyndsi's...
2023-12-0448 min
The Chronicles of StoryCrafted BrandsDayJream Session: pirates of the cari-brandingIntroducing DayJream Sessions! These are going to be quick 10-20min rants or discussions that are uncut and unedited about whatever topic is burning on my mind. You’ll get an inside look at what is really going through my mind and a behind-the-scenes look into my business.
Delve into the fascinating world of brand storytelling and character development in the latest DayJream Session! Join me as we explore the lessons from Pirates of the Caribbean, where every character is the main character of their own story. Discover the keys to effective brand building, strategic storytelling, and how to create yo...
2023-11-2023 min
The Chronicles of StoryCrafted Brands010 The Website Strategy Blueprint to Building Your Online Business like a Custom Home with Emily Lee from By Emily JaneIn this episode of DayJream Branding with Us, host Jenn is joined by guest Emily Lee to discuss website strategy. Emily shares her analogy of investing in a house to help explain the importance of website design and the many aspects that need to be considered. They emphasize the need to focus on the underlying decisions rather than just the surface level. The discussion expands to the importance of having a clear plan, establishing goals, and creating strategies for a website that supports overall marketing plans. Emily compares website strategy to brand strategy and shares insights on building a...
2023-11-1441 min
The Chronicles of StoryCrafted BrandsDayJream Session: journeying with your clientsIntroducing DayJream Sessions! These are going to be quick 10-20min rants or discussions that are uncut and unedited about whatever topic is burning on my mind. You’ll get an inside look at what is really going through my mind and a behind-the-scenes look into my business.
In this DayJream Session, I talk about the importance of understanding the customer journey. At first, I didn't see the significance, but then it became clear that it's like a story our clients go through from first getting to know us to becoming loyal fans. It can be applied to anything, from cr...
2023-10-2319 min
The Chronicles of StoryCrafted Brands009 The Power of Relationships: Navigating the Shift in the Business Climate with Personalized Strategies with Katie Medley from Medley Design StudioOn this episode of DayJream Branding with Us, host Jenn dives into the importance of relationship building with guest Katie Medley, a brand strategist and advocate for sustainability. They discuss the positive aspects of working remotely during COVID, but also emphasize the value of face-to-face interactions for business growth in a post-COVID world. Katie shares her own struggles and the techniques she's found to turn her business around. They discuss the significance of building genuine client relationships, avoiding a constant selling mentality, and the importance of personalization and connection in outreach efforts. Jenn and Katie provide valuable tips on...
2023-10-1647 min
The Chronicles of StoryCrafted BrandsDayJream Session: big dreams and big storiesIntroducing DayJream Sessions! These are going to be quick 10-20min rants or discussions that are uncut and unedited about whatever topic is burning on my mind. You’ll get an inside look at what is really going through my mind and a behind-the-scenes look into my business.
In this DayJream Session, we dive into the power of big dreams and big stories. We explore the idea that one life can impact and help others, and how giving doesn't make anyone poorer. We discuss the importance of building each other up in business and not going it alone. We also to...
2023-10-0914 min
The Chronicles of StoryCrafted Brands008 The Art of Niching: Why Specializing Can Supercharge Your Profitability And Set You Apart with Tasha Romano from Form & Flow StudioIn this episode of DayJream Branding with Us, host Jenn is joined by guest Tasha Romano as they dive into the importance of niching down in business. They discuss how niching allows businesses to best serve a specific group of people by tailoring their language, benefits, and services. They also explore the fear and challenges of niching, sharing strategies for overcoming them. Tune in to discover how to find your target audience, create a strong brand, and attract loyal customers. Whether you're a seasoned entrepreneur or just starting out, this episode is filled with valuable insights to help you...
2023-10-0253 min
The Chronicles of StoryCrafted BrandsDayJream Session: stories for sensitive soulsIn this DayJream Session within the DayJream Branding with Us podcast, we're talking about creating stories for sensitive souls. I'll be sharing my insights as a branding expert and storyteller but trust me, I totally get what it's like to feel different from others. We'll discuss the importance of understanding emotional needs, finding relatable stories, and using different types of content to connect with others. Plus, we'll dive into the idea of empathetic narratives and why they resonate with sensitive audiences. So if you're looking for some heartfelt and helpful storytelling tips, this one's for you. Tune in now to...
2023-09-2518 min
The Chronicles of StoryCrafted Brands007 Embracing Flaws and Differences When Building the Foundation for a Strong Brand with Natalie Cardona from Alt CreativeIn this episode of DayJream Branding with Us, Jenn invites brand designer Natalie Cardona to discuss the power of embracing imperfections and flaws in building brands. They discuss the importance of authenticity and relatability in today's creator economy and the process of discovery through business therapy and self-discovery. Jenn and Natalie emphasize the importance of storytelling and honesty. They also touch on the value of a third-party perspective in improving brand strategy, similar to therapy for mental health. Tune in for a unique perspective on branding and the power of vulnerability in personal and professional success.
Natalie...
2023-09-1949 min
The Chronicles of StoryCrafted BrandsDayJream Session: unveiling the intimate process that is brand strategyIn this DayJream Session, I'm gonna dig into the world of brand strategy. And how it's a tough and personal process that requires some serious introspection. We'll talk about how brand strategists get up close and personal with a client's business, ask all those nitty-gritty questions about dreams, failures, and goals, and then use that info to create an awesome new strategy. We'll also chat about the emotional toll it takes, the challenges of visualizing ideas, and the importance of collaboration. Get ready to dive deep into the world of branding and discover why it's such an intimate and hard...
2023-09-1113 min
The Chronicles of StoryCrafted Brands006 Using Branding and Mindful Money Moves to Achieve Financial Peace with Hannah Jaffe from Miles Dean & Co.In this episode, Jenn is joined by guest Hannah Jaffe, a creative consultant and brand strategist who is on a mission to empower women to take control of their lives and pursue their dreams. Join us as Hannah shares her insights on trusting oneself, taking risks, and the emotional ties to money. Discover how investing in your brand can lead to exponential growth and why being financially aware is the key to financial freedom. Plus, all things chocolate! Tune in and get inspired to make bold decisions and create peace in your money journey. Don't miss this impactful conversation...
2023-09-0442 min
The Chronicles of StoryCrafted BrandsDayJream Session: authenticity is not just a buzzwordIn this DayJream Session, I'll be discussing the importance of authenticity in business and branding. We'll dive into why being true to yourself and doing what feels right is crucial for success and happiness. I'll share personal experiences and examples of how authenticity can make a significant impact on your connections with others. So, if you're interested in learning how to be more authentic in every aspect of your life, this episode is for you.
Join in the conversations at dayjream.jreamitmarketing.com
2023-08-2818 min
The Chronicles of StoryCrafted Brands005 Scaling with Your Heart By Redefining Success and Finding Fulfillment in Your Business Journey with Carli Anna from 10K Girl GangIn this episode, Jenn's branding and marketing coach, Carli Anna, joins as a very special guest. They discuss what it truly means to scale a business and challenge the idea that it requires sacrificing time and flexibility. Carli shares her own experiences, including difficult periods in her business and how she found new opportunities for growth. She explores the circular journey of business growth and the power of manifestation. You'll discover the strategies for creating passive income, the importance of transparency in branding, and the value of understanding your why. Don't miss this inspiring conversation on scaling with Carli...
2023-08-2151 min
The Chronicles of StoryCrafted BrandsDayJream Session: i'm craving a good storyIn this DayJream Session, I'm diving into the world of storytelling. I'm sharing some techniques and structures that can help you create captivating stories. We'll talk about the importance of understanding the hero of your story, aka your client or customer. I'll also discuss how to craft a compelling call to action or motivation for your character.
I'll be tackling the frustration of not knowing how to speak to emotions in storytelling. And we'll break down the basic structure of a story, covering the beginning, middle, and end. Plus, I'll introduce the six plot points that make a story flow...
2023-08-1421 min
The Chronicles of StoryCrafted Brands004 The Connection Between Energy, Authenticity, and Personal Branding with Pearl Cicci Wellness CoachingIn this episode, we are joined by holistic health and mindset coach, Pearl Cicci. Together, they dive into the importance of prioritizing overall well-being, including physical and mental health, as it affects energy levels and ultimately, one's personal brand. Pearl shares her insights on optimizing health, increasing energy levels, and tapping into one's authentic self. Listeners will gain valuable knowledge on building confidence, trusting their inner voice, and attracting aligned clients by showing up authentically. Join Jenn and Pearl as they explore the connection between health, mindset, and energy, and how it can lead to success in elevating one's...
2023-08-0731 min
The Chronicles of StoryCrafted Brands003 Building Strong Relationships through Emotional Connections with Fran Allen from Self Development SuccessIn this episode, we talk about the importance of integrity, customer satisfaction, and relationships in business. We explore how building trust with customers is key to long-term success, and how small acts of kindness and delivering on promises can make all the difference. Fran also shares her personal journey and how she found her passion for motivating and inspiring others, as well as her new merchandising storefront featuring inspiring phrases. Tune in to learn more about how to build lasting customer relationships through integrity and kindness in business.
If you enjoyed this episode and found Fran's insights...
2023-07-2443 min
The Chronicles of StoryCrafted Brands002 Why Brand Strategy and UX Research are Essential for Creating a Memorable Brand Experience with Alia Salem from the Adventurepreneur Design DenIn this episode, our host Jenn is joined by brand strategist and UX designer, Alia, who shares her insights on brand strategy and UX research. From identifying the significance of intentional branding on website designs to creating a grand finale for an unforgettable user experience, Alia provides practical tips for business owners and entrepreneurs looking to connect with their audience. Tune in to this episode to learn how UX design differs from UI design, the impact of fake urgency on trust, and the importance of equitable and positive user experiences for businesses of all backgrounds. Whether you are a...
2023-07-1041 min
The Chronicles of StoryCrafted Brands001 Branding Basics: Creating a Successful Stand-Out Brand with Kelsey Kleiner from OneTen the StudioIn this episode, we dive into the world of brand strategy and why it's essential for businesses and individuals looking to build a strong identity in their industry. Kelsey, a brand strategist, and designer, shares insights on when to focus on branding, why it's crucial to understand your audience, and the benefits of having a cohesive branding strategy in place. From budget-friendly tips to cost-effective branding options, we discuss different approaches to branding and how to create a strong brand identity that resonates with your target audience. Join us for an in-depth discussion on all things brand strategy and...
2023-06-2645 min
The Chronicles of StoryCrafted BrandsNEW DayJream Podcast TrailerWelcome to the newly rebranded DayJream Branding with Us podcast!
Explore the power of brand strategy and brand experiences to turn your dreams into reality!
Tune in for inspiring interviews with top branding experts, innovative designers, and storytellers who share their insights and personal journeys in building successful, stand-out brands. Learn how to create compelling brand stories and stunning visual identities that will help take your business to levels you used to only dream about. Join us to discover the strategies, ideas, and stories that will revolutionize your brand and business.
So come, sit with us and let's dayjream together!
J...
2023-06-2103 min
Your Lit Up LifeMindset for Entrepreneurs & Creating A Stand Out Brand w/ Brand Strategist JennJenn Cerna is a branding expert and strategic designer who founded Jreamit Marketing, an enchanting creative agency that transforms her client's dreams into achievements through branded experiences and storytelling. With collaboration and imagination, each one of her offers empowers creative small businesses and side hustles at different stages in their entrepreneurial journey to dream bigger and reach the stars. With a design philosophy that emphasizes authenticity, creativity, and compassion, Jenn takes an unconventional approach to create packages and strategic designs that not only build brands and grow businesses but also tell their unique story.
My handle for all socials...
2023-05-1846 min
The Chronicles of StoryCrafted Brands004 The Brand New Story Archetype QuizThis is going to be a quick walkthrough of the new story quiz I have out. I'm going to go question by question with you and explain what's going on. It's 8 fun questions that you can take on the story quiz website to figure out which story archetype works best for your brand based on the answers you provide. I wanted to give you a sneak peek into the quiz so when you take it, you know where it's going and what to expect.
Because storytelling is so powerful, knowing how to tell stories is incredibly important. The way you...
2022-03-1408 min
The Chronicles of StoryCrafted Brands003 Use Storytelling! Ok But...How? Leverage the Power of Stories For Better Marketing Results!Everyone tells you to use stories because storytelling is so powerful, so knowing how to tell stories is incredibly important. The way you tell your stories communicates your culture and values, who you are as a brand, and how you want to be perceived by the people you want to do business with. It is at the heart of all that you do, from writing emails to marketing. But no one shows you how. Until now...
As promised:
Link to the solar eclipse post: https://www.instagram.com/p/BYETIWTHx8eOQGy_RUqtgnkZeykrWy9Dyk32QY0/
Link to the story quiz: storyquiz.jre...
2022-01-3136 min
The Chronicles of StoryCrafted Brands002 Fear Is My Friend and AllyFear is a topic I wanted to talk about because for the longest time it held me back. And I'm sure it's something that holds many people back. It's a defense mechanism, it's a survival mechanism, and it's not a bad thing. In fact, for me, fear is a good thing. But it's about learning how to deal with it, how to live with it, and how to use it to your advantage.
Thank you so much for listening! I’m so excited that you are here!
You can catch episodes every ot...
2022-01-1728 min
The Chronicles of StoryCrafted Brands001 Hello & Welcome!The best way to start a conversation is by introducing yourself. So I wanted to let you know a little about me, my story, and my business. Also, you'll get an idea of how every episode will be structured: I'll start by giving you an update on what's been going on in my business. Then so you can get to know me better, I'll pick a random list of questions or lists for me to share with you. And then I'll talk about a movie or show I've seen recently and give you a personal review of it. Lastly...
2022-01-0332 min
The Chronicles of StoryCrafted BrandsDayJream Podcast TrailerWelcome to the DayJream with Jenn Podcast where we talk about business, marketing, sales, design, mindset, and everything in between! This is the conversational podcast that helps small business owners and creatives like you can have a safe and open space where you can voice your biggest dreams and ideas with no judgment and full support. I’m your host Jenn Cerna, founder and Creative Director of the Jreamit Marketing Agency where we help you get better marketing results using storytelling and branded experiences. In other words, it’s my job to help creative business owners like you connect with y...
2021-12-2101 min