Shows
Book Marketing SimplifiedBook Publishing Red Flags With Elizabeth LyonsPublishing a book is an exciting time. But with so many options (traditional, hybrid, and self-publishing) and so much conflicting advice, it’s easy to feel confused about which path is right for you.In this special episode (and our first-ever interview!) I’m joined by bestselling author and publishing strategist Elizabeth Lyons. With decades of experience helping authors publish with clarity and confidence, Elizabeth is pulling back the curtain on the red flags every author should look out for.We dive into:The real differences between traditional, hybrid, and self-publishingThe most common (and costly...2025-05-3037 min
The Found Podcast with Molly Knuth202: Stories That Sell: Engaging Strategies for the Digital Age with Jenn Hanson-DePaulaWhat if marketing your book didn’t feel overwhelming, or like you were blindly throwing posts into the social media void? In this episode of The Found Podcast, I sit down with book marketing expert Jenn Hanson-DePaula to talk about sustainable, strategic ways to reach your ideal readers—without selling your soul or spending thousands on fleeting publicity. And while a majority of our conversation is about marketing books (and what we're currently reading!), the skills and strategies Jenn shares are applicable to any listener who is marketing a product or service. With over 24 years in th...2025-05-1456 minBook Marketing SimplifiedTime-wasting Marketing Traps Authors Can AvoidIf you feel like you’re constantly marketing but still not seeing book sales, you might be pouring your energy into the wrong strategies. In this episode, Jenn & Marcus discuss how you can stop spinning your wheels and start focusing on what actually moves the needle for you and your book.You’ll learn:Common marketing tactics that waste time and money (and how to avoid them).Which analytics and metrics matter the most when assessing marketing efforts.A simple framework to map out your reader’s journey through your marketing funnel.Grab...2025-05-0917 minBook Marketing SimplifiedWhat to Do When Your Book Is Not SellingThere’s nothing more discouraging than pouring your heart into a book… only to watch sales stall or never take off at all. But before you assume your book is the problem, let’s take a closer look. Because chances are, it’s not your writing. It’s your marketing.In this episode, Marcus and I walk you through a 5-step Book Sales Audit to help you pinpoint exactly where things may be going wrong. You'll learn what to look for, what to tweak, and how to breathe new life into your sales.Wheth...2025-04-2516 minBook Marketing SimplifiedWhat Successful Authors Do Differently (That You Can Start Doing Today)Is it luck? Timing? Maybe. But when you peel back the curtain on authors who consistently sell books and grow an audience, you’ll find they’re playing a different game entirely.In this episode, we’re breaking down the 5 habits that separate successful authors from the ones still spinning their wheels (and no, it’s not just about being good at Instagram).You’ll learn:Why showing up (even when you don’t feel like it) matters more than you thinkHow to actually connect with your ideal readersThe power of partnerships (and how to start one...2025-03-2820 minBook Marketing SimplifiedWhere Authors Can Find and Connect With ReadersFeeling overwhelmed by all the marketing platforms out there? You’re not alone. Many authors burn out trying to be everywhere at once—but the ones who thrive know exactly where to focus their efforts. In this episode, we’ll break down how to choose the right platforms for your book marketing based on what actually works for you.You'll learn how to:Cut through the noise and focus on what truly moves the needleChoose platforms that fit your strengths (and ditch the ones that drain you)Align your marketing strategy with your long...2025-03-1418 min
Write the Damn Book AlreadyEp 107: Author Marketing Strategies with Jenn Hanson-dePaulaClick Here to ask your book writing and publishing questions!In this episode, I speak with the legendary Jenn Hanson-dePaula about strategies authors are using today to promote their books. Learn how to create content that resonates with your target readers and get greater clarity on the vital role of empathy in crafting messages that engage readers across genres—from fiction to nonfiction to poetry to memoir. We also unravel the complexities of platforms like Substack and the impact of AI on content creation, offering practical advice for maintaining authenticity while leveraging time-saving new...2024-12-041h 12