Shows
Book Marketing Simplified3 Steps for Authors to Gain Clarity and Confidence in MarketingNot sure what to do first when it comes to book marketing? You’re not behind—you just need a plan. In this episode of Book Marketing Simplified, Jenn shares a straightforward three-step strategy to help authors get unstuck and start marketing their book with clarity and confidence. Whether you’re staring at a blinking cursor or feeling scattered by too many options, this episode will help you find your footing and build a marketing rhythm you can actually stick with. Perfect for fiction and nonfiction authors who want to market their books—without losing their writing time or their min...
2025-08-0909 minBook Marketing SimplifiedBook Marketing Content That SellsFeeling overwhelmed by scattered book marketing strategies that aren’t helping you sell books? In this episode, Jenn breaks down why most author marketing feels frustrating and what to do instead. You’ll learn how to create a simple system rooted in clarity, connection, and consistency to finally start seeing results. Perfect for fiction and non-fiction authors who want to market smarter, not harder.LinksMarketing in MinutesAuthor Marketing Assistant
2025-08-0209 minBook Marketing SimplifiedHow to Write Emails That Sell BooksHate writing emails? Feel like you're just bothering people when you hit "send"? You're not alone and you're not doing it wrong. In this episode, we’re flipping the script on email marketing and showing you how to write simple, reader-friendly emails that build trust and sell books. By the end of this episode, you’ll have everything you need to write one email this week that actually works.LINKSThe Ultimate Newsletter ChecklistNewsletter Starter Kit
2025-07-1409 minBook Marketing SimplifiedBook Publishing Red Flags With Elizabeth LyonsPublishing a book is an exciting time. But with so many options (traditional, hybrid, and self-publishing) and so much conflicting advice, it’s easy to feel confused about which path is right for you.In this special episode (and our first-ever interview!) I’m joined by bestselling author and publishing strategist Elizabeth Lyons. With decades of experience helping authors publish with clarity and confidence, Elizabeth is pulling back the curtain on the red flags every author should look out for.We dive into:The real differences between traditional, hybrid, and self-publishingThe most common (and costly...
2025-05-3037 min
The Found Podcast with Molly Knuth202: Stories That Sell: Engaging Strategies for the Digital Age with Jenn Hanson-DePaulaWhat if marketing your book didn’t feel overwhelming, or like you were blindly throwing posts into the social media void? In this episode of The Found Podcast, I sit down with book marketing expert Jenn Hanson-DePaula to talk about sustainable, strategic ways to reach your ideal readers—without selling your soul or spending thousands on fleeting publicity. And while a majority of our conversation is about marketing books (and what we're currently reading!), the skills and strategies Jenn shares are applicable to any listener who is marketing a product or service. With over 24 years in th...
2025-05-1456 minBook Marketing SimplifiedTime-wasting Marketing Traps Authors Can AvoidIf you feel like you’re constantly marketing but still not seeing book sales, you might be pouring your energy into the wrong strategies. In this episode, Jenn & Marcus discuss how you can stop spinning your wheels and start focusing on what actually moves the needle for you and your book.You’ll learn:Common marketing tactics that waste time and money (and how to avoid them).Which analytics and metrics matter the most when assessing marketing efforts.A simple framework to map out your reader’s journey through your marketing funnel.Grab...
2025-05-0917 minBook Marketing SimplifiedWhat to Do When Your Book Is Not SellingThere’s nothing more discouraging than pouring your heart into a book… only to watch sales stall or never take off at all. But before you assume your book is the problem, let’s take a closer look. Because chances are, it’s not your writing. It’s your marketing.In this episode, Marcus and I walk you through a 5-step Book Sales Audit to help you pinpoint exactly where things may be going wrong. You'll learn what to look for, what to tweak, and how to breathe new life into your sales.Wheth...
2025-04-2516 minBook Marketing SimplifiedWhat Successful Authors Do Differently (That You Can Start Doing Today)Is it luck? Timing? Maybe. But when you peel back the curtain on authors who consistently sell books and grow an audience, you’ll find they’re playing a different game entirely.In this episode, we’re breaking down the 5 habits that separate successful authors from the ones still spinning their wheels (and no, it’s not just about being good at Instagram).You’ll learn:Why showing up (even when you don’t feel like it) matters more than you thinkHow to actually connect with your ideal readersThe power of partnerships (and how to start one...
2025-03-2820 minBook Marketing SimplifiedWhere Authors Can Find and Connect With ReadersFeeling overwhelmed by all the marketing platforms out there? You’re not alone. Many authors burn out trying to be everywhere at once—but the ones who thrive know exactly where to focus their efforts. In this episode, we’ll break down how to choose the right platforms for your book marketing based on what actually works for you.You'll learn how to:Cut through the noise and focus on what truly moves the needleChoose platforms that fit your strengths (and ditch the ones that drain you)Align your marketing strategy with your long...
2025-03-1418 min
Write the Damn Book AlreadyEp 107: Author Marketing Strategies with Jenn Hanson-dePaulaClick Here to ask your book writing and publishing questions!In this episode, I speak with the legendary Jenn Hanson-dePaula about strategies authors are using today to promote their books. Learn how to create content that resonates with your target readers and get greater clarity on the vital role of empathy in crafting messages that engage readers across genres—from fiction to nonfiction to poetry to memoir. We also unravel the complexities of platforms like Substack and the impact of AI on content creation, offering practical advice for maintaining authenticity while leveraging time-saving new...
2024-12-041h 10Write the Damn Book AlreadyEp 107: Author Marketing Strategies with Jenn Hanson-dePaulaClick Here to ask your book writing and publishing questions!In this episode, I speak with the legendary Jenn Hanson-dePaula about strategies authors are using today to promote their books. Learn how to create content that resonates with your target readers and get greater clarity on the vital role of empathy in crafting messages that engage readers across genres—from fiction to nonfiction to poetry to memoir. We also unravel the complexities of platforms like Substack and the impact of AI on content creation, offering practical advice for maintaining authenticity while leveraging time-saving new...
2024-12-041h 10Book Marketing SimplifiedHow to Make Time for Marketing While Writing Your BookFinding the time and energy to create social media posts for marketing while you're writing your book can be one of the biggest challenges authors face. Jenn has a couple quick tips to help you maintain those connections with your readers online without taking too much time away from your writing.LINKSStand Out Social Media for Authors
2024-08-1411 minBook Marketing SimplifiedWhen Should Authors Invest in PR?A lot of online advice about book marketing includes hiring a Public Relations specialist. But what do PR agencies and publicists do, and at what stage of an author's career is it a good idea to hire one?LINKSMary O'Donohue, Strategic Media Coach and AuthorThe Author Circle
2024-08-0716 minBook Marketing SimplifiedShould I Hire Someone to Do My Social Media and Marketing for Me?If you're toying with the idea of hiring someone to do your social media for you, there are some important things for you to first consider. Many times we think that just handing off our social media for someone else to manage will give us the results that we want. But that isn't always the case. Here are some things that you should do FIRST before hiring someone to manage your social media accounts.LinksTry The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and...
2024-07-3112 minBook Marketing SimplifiedWhat Can Authors Expect After Releasing Their Book?Another frequent question I get from new authors leading up to their new book release is: “What should my expectations be?” Having a long-term marketing plan, paired with reasonable expectations, can keep us from getting discouraged and keep our sales rolling in well beyond the launch.Not sure where to start with creating your long-term marketing plan?Download our free author resources, including:The Book Marketing BlueprintWhat Authors Can Post Before They PublishThe Ultimate Newsletter Checklist50 Content Ideas for WritersYou can also try The Author Circle for a mont...
2024-07-2408 minBook Marketing SimplifiedOne Thing That Will Break Your Book MarketingI can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you won't see the success that you're looking for. LINKSThe Author Circle
2024-07-1710 min
Thriving Writers PodcastEpisode 42: Jenn Hanson-dePaula, Book Marketing ConsultantGoing viral on TikTok can’t be your entire book marketing strategy. So how do new authors go about finding their ideal readers? Jenn Hanson-dePaula guides you through the steps of elevating your book promo! Tune in to hear her take on what marketing is and isn’t, tips for building your social media platform (including valuable advice on what to post), and why you should have a newsletter.Jenn Hanson-dePaulaWebsite: https://jenndepaula.com/Instagram: @mixtusmediaTikTok: @mixtusmediaGood Story Company: If you have a story in your head, we’re her...
2024-07-1758 minBook Marketing SimplifiedWhy Isn't My Book Selling? Part TwoOnce authors have addressed the visibility problem we covered in part one of this discussion on why our book isn't selling, the next big factor is how to convert that engagement into a sale.LinksStand Out Social Media for Authors
2024-07-1009 minBook Marketing SimplifiedWhy Isn't My Book Selling? Part OneWhether you are a new or established author, once the book is done and released, getting people to buy your book is often a challenge. Effective book marketing starts with visibility.LinksStand Out Social Media for Authors
2024-07-0311 minBook Marketing SimplifiedCan Authors Get a Book Deal Without Social Media?Must authors have tons of social media followers to be considered by book publishers? What are publishers specifically looking for? I've been bombarded with these questions for the past few weeks, so I figured we should talk about it! In this episode we will discuss what you need on the marketing and social media side of things to get the attention of a publisher. LinksBook Marketing Blueprint
2024-06-2612 minBook Marketing SimplifiedHow Authors Can Use Reviews in Book MarketingAmazon isn't the only place where reviews can have an impact on book sales. So where can authors get more authentic reader reviews and how can we put them to work in our marketing efforts?
2024-06-1908 minBook Marketing SimplifiedTurning Social Media Followers Into Newsletter SubscribersWe’ve already heard how having an email marketing strategy is essential part of converting social media followers into book buyers. But how do we actually get our ideal readers to subscribe?Links“How Authors Can Promote a Book Through Newsletters”“How to Grow an Author Newsletter”“Three Things Authors Need to Start Their Newsletter”“Newsletter Vs Blog Subscribers - What’s the Difference?”“How Authors Can Start Their Newsletter”“Are You Making One of These 3 Book Marketing Mistakes?” “A Simplified Approach to Newsletters for Authors”
2024-06-1211 minBook Marketing SimplifiedCan Authors Revive Sales for Previously Released Books?A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you breathe new life back into your previously released books.
2024-06-0510 min
Book Marketing SimplifiedEthical AI for AuthorsYou're probably seeing a lot of disturbing information about AI (ChatGPT, Bard, etc.) in the news and on social media. But is there a way for authors to put it to work for us in an ethical way that can help with weekly book marketing tasks?LinksThe Author Circle
2024-05-2819 minBook Marketing SimplifiedThe Social Media Posting Sequence That Sells BooksIf you’re sick of chasing social media trends, not seeing the growth or engagement that you want online, this episode is for you! We are going to walk you through a proven strategy that helps authors accomplish their goals on social media. LinksStand Out Social Media for Authors
2024-05-2115 min
Daring to TellBook Marketing Talk with Jenn Hanson-dePaulaEqually daring to writing your memoir is then, the work of marketing it.Jenn Hanson-dePaula shares valuable info and insight about marketing your book. And by the way... even if you're only working on your manuscript, it's not too early to start thinking about who you want to connect with about your story.Learn more about Jenn Hanson-dePaula, Book Marketing Simplified and Mixtus Media.Sign up for Michelle Redo's newsletter, The Re-do, at my website, michelleredo.com.Jenn also talks about the Rick Rubin book The Creative Act and author Sally...
2024-03-051h 16
Book Marketing SimplifiedAn Important Discussion for Authors New to Book PublishingIf you've ever found yourself saying, "I wish I would have known this before I published my book," you're not alone! In this episode we discuss some important things you should consider as you start your publishing journey. LinksHilary Rushford’s 3 podcast episode book publishing storyThe Author Circle
2023-10-0610 min
Book Marketing SimplifiedWhere to Start With Your Book MarketingOne of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time on. In this episode we will talk about: the first two steps to start marketing your book knowing your unique strategyget your marketing foundation setLinksBook Marketing Starter Kit
2023-09-0114 min
Book Marketing SimplifiedWhat Social Media Outlets Should Authors Be On?A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to navigate. On this episode we will discuss where authors should be online, what they should focus on, and what changes they should be aware of.LinksBook Marketing Blueprint
2023-08-1116 min
Book Marketing SimplifiedWhy Social Media Isn't Helping You Sell More BooksIf you feel like you're constantly posting on social media but you aren't seeing any sales, you aren't alone in the struggle! There are some key changes you can make to begin to see a difference. The outlet is not always the answer. (Simply being on TikTok isn't going to help you sell more books.) Your content - what it is that you're posting - is the key.You need a plan that is always leading them to the next step.Repeat old posts for new followers and for those who may have missed them.Join...
2023-07-2208 min
The TufFish ShowMarketing guidance for authors with Jenn Hanson-dePaulaWelcome Jenn Hanson-dePaula from Mixtus Media to The TufFish Show, a place to help writers and aspiring authors get out of their own way to leave a legacy by telling the stories they want to share through writing their own books and confidently sharing them with others. The writing process can be tough and the business side can feel scary, but TufFish makes both feel smoother and achievable. Visit https://www.jennifermilius.com/tuffish to learn more.
Do you cringe when you think about marketing or having to market your book? Are you unsure what to talk...
2023-07-1834 min
Book Marketing SimplifiedWhat Authors Need to Know About Book MarketingA majority of the conversations I have with authors about book marketing start off with, "I hate marketing!" I get it - it's not what you got into writing for. But, what if I were to tell you that marketing just might not be what you think it is? In this episode I share four very important details that authors need to know about marketing.
2023-06-3006 min
Book Marketing SimplifiedThe Ultimate Hashtag Formula for AuthorsHashtags have changed a lot over the years - from how we use them to how many we actually use in our posts. So what is the best way to use hashtags? How many do we use? In this episode, I'll share with you a hashtag formula that you can put to work today.
2023-04-2807 min
Book Marketing SimplifiedHow Authors Can Promote a Book Through NewslettersNewsletters are one of the most important marketing tools for authors. But how do you actually promote and sell a book through newsletters? In this episode we will walk you through three key ways to successfully market your book through your newsletter.LINKSNewsletter Starter Kit for Authors
2023-03-2406 min
Book Marketing SimplifiedHow to Get Your Ideal Reader's AttentionTrying to stand out in an overcrowded online world can feel like an impossible task. But there is a secret weapon that authors can use in order to get in front of their ideal readers and make it easier for them to find you online. In this episode I talk about Keywords, how to create a list of the best ones for your book, and where to use them most effectively.LinksThe Template Bundle for Authors
2022-12-0909 min
Book Marketing SimplifiedTwitter Troubles - What Authors Can DoTwitter has taken a big dive over the past few weeks. I've seen many authors post that they aren't sure what they are going to do now that Twitter's survival is in question. In this episode I'm going to walk you through a few key factors authors can consider.LinksReel and TikTok TemplatesThe Author CircleWatch the video and read the transcript at http://mixtusmedia.com/podcast/60
2022-11-1806 min
Book Marketing SimplifiedHow Many Social Media Profiles Do Authors Need?It can be difficult to know how many profiles an author should have on social media. Do you create a new profile for each book? Do you have multiple accounts if you write in different genres? We cover that and more in this episode. LinksThe Author Circle
2022-11-0407 min
Unstoppable AuthorsEpisode 159: Marketing on Social Media with Jenn Hanson-dePaulaOn this week's episode, Julia talks to Jenn Hanson-dePaula of Mixtus Media about marketing on social media. They discuss:
Where to start when you're overwhelmed by marketing
The importance of identifying your reader
How to choose your social media content
Giving your audience a 'call to action'
Shortcuts for making quality content
and much more!
Get the full show notes at unstoppableauthors.com
2022-10-1755 min
Book Marketing SimplifiedBook Marketing Red FlagsAuthors are bombarded with information, but sometimes it can be difficult to determine what is true and what might be a scam. In this episode, we discuss four red flags that authors should be aware of when it comes to book marketing. LinksThe Author Circle
2022-09-3008 min
Book Marketing SimplifiedThings to Consider When Deciding to Traditionally Publish or Self PublishAuthors have several different publishing routes to consider to get their book out into the world. And that can be a difficult decision to make - especially when you don't know what to expect. In this episode, Jenn discusses four questions you should consider when deciding to traditionally or self publish your book.Read the show notes and transcript, and access all of our book marketing resources at http://mixtusmedia.com.
2022-09-2307 min
Book Marketing SimplifiedHow to Grow an Author NewsletterNewsletters are one of the most important elements to your marketing plan. But how do you actually grow that list? In today's episode I’m going to share three elements that you need to focus on to not just gain new subscribers, but to keep your readers on your list.LinksBook Marketing BlueprintRead the transcript and episode notes at http://mixtusmedia.com/podcast/56
2022-09-1605 min
Book Marketing SimplifiedWhich Social Media Outlets Work Best for AuthorsWhen it comes to social media, there isn't one outlet that is best for every author. There are actually a few details to consider. In this episode we are going to discuss what you need to consider to make sure you're where you need to be online. LinksInstagram Ideas BundleRead the transcript and episode notes at http://mixtusmedia.com/podcast/55
2022-09-0906 min
PR TalkFocusing On What You Can Control with Jenn Hanson-dePaulaIf you are shy about marketing yourself, whether that be your company, services or individual projects, you might want to tune into this PR Talk episode with Amy and Jenn dePaula, owner of Mixtus Media – a company that helps authors market their books – and host of the Book Marketing Simplified podcast. While this episode focuses on authors, most of this advice can apply to other aspects of marketing. Read the entire write-up at https://www.veracityagency.com/podcast/jenn-hanson-depaula/ Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-09-0736 min
PR TalkFocusing On What You Can Control with Jenn Hanson-dePaulaIf you are shy about marketing yourself, whether that be your company, services or individual projects, you might want to tune into this PR Talk episode with Amy and Jenn dePaula, owner of Mixtus Media – a company that helps authors market their books – and host of the Book Marketing Simplified podcast. While this episode focuses on authors, most of this advice can apply to other aspects of marketing.Read the entire write-up at https://www.veracityagency.com/podcast/jenn-hanson-depaula/ Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-09-0736 min
Book Marketing SimplifiedHow Authors Can Get Book ReviewsGetting reviews for you book can sometimes feel like an uphill battle. But there is a way! In this episode I share three tips that you can put to work to get reviews rolling in. LinksThe Author CircleRead the episode notes and transcript at http://mixtusmedia.com/podcast/54
2022-09-0205 min
Book Marketing SimplifiedDo Hashtags Still Work?Social media is always changing and growing, so it can be difficult to keep up with what is still relevant. The question of hashtags has been coming up more and more, so I thought I would address it in this episode. Should you still use hashtags? If so, how? And how many do you use? We will cover all of those in this episode. LinksBook Marketing Blueprint
2022-08-2605 min
Book Marketing SimplifiedThree Things Authors Need to Start Their NewsletterNewsletters are an important element to an author's marketing strategy, but what's actually involved? How does an author get started? In this episode Jenn walks you through the three major elements authors need to get their newsletter started. LinksThe Author Circle
2022-08-1907 min
Book Marketing SimplifiedAre Paid Ads Worth It for Authors?When an author has a very tight budget (or no budget at all) the idea of paying for ads might be scary. Do they work? Should a new author use ads? In this episode, Jenn discusses ads, what you should consider before buying ads, and a few tips to get things rolling. Read the episode notes at http://mixtusmedia.com/podcast/51
2022-08-1309 min
Book Marketing SimplifiedHow Authors Can Generate Content IdeasContent is what sets you apart from every other author out there. So how can authors actually come up with great content ideas? In this episode Jenn and Marcus discuss how you can get started plus a new resource that will provide over a year's worth of content. Content Vault for Writers
2022-07-2212 min
Book Marketing SimplifiedA Marketing Mindset That Authors Often OverlookWhen it comes to marketing our books, oftentimes we look for the fastest and easiest ways to complete our tasks. But is that what's best for our readers? In this episode, Jenn and Marcus discuss a vital element to our marketing that many authors overlook and how it can hurt our sales. Read the show notes at http://mixtusmedia.com/podcast/49
2022-07-0809 min
Book Marketing SimplifiedWhat Instagram Users Can Learn From TikTokTikTok has made a massive impact on the world of social media - and nearly every outlet has tried to mimic TikTok's features. So as users, what can we learn from from TikTok? In this episode, Jenn and Marcus discuss what TikTok is doing really well and how we can apply it to our marketing strategies.LinksThe Author Circle
2022-06-2413 min
Book Marketing SimplifiedWhat to Do When Instagram Engagement Goes DownChances are that you've experienced less engagement on Instagram lately. You're not alone! In this episode Jenn and Marcus discuss ways that authors can boost their engagement and see better results. Create more conversations in Stories. Use more keywords and specific hashtags. Double down on what IS working for you. Links
2022-06-1017 min
Book Marketing SimplifiedTips to Help Readers Find You on Social MediaOne of the biggest struggles authors face on social media is knowing how to actually find their readers. Jenn and Marcus discuss two ways that you can do just that on any social media platform. Read the episode notes at http://mixtusmedia.com/podcast/46
2022-05-2712 min
Book Marketing SimplifiedThe Best Free Online Tools for Book MarketingWe are all looking for ways to save time and money with our marketing. But with so many options, it can be hard to figure out which are best. In this episode Jenn and Marcus share their favorite free online tools that make life easier.LinksCanva UnsplashBufferLaterGoogle DocsAirtable MailerLiteMailchimp"Newsletter Vs Blog Subscribers - What’s the Difference?""How Authors Can Start Their Newsletter"
2022-05-1309 min
Book Marketing SimplifiedHow to Increase Amazon Book ReviewsGetting reviews on Amazon can feel like pulling teeth. But they are very important to your overall marketing. In this episode, Jenn & Marcus discuss ways that you can boost your review and keep them coming in. - Create a plan for getting reviews at launch - Continue to ask readers regularly for reviews- Add review prompts in your book - Do a Goodreads Giveaway
2022-04-2912 min
Book Marketing SimplifiedHow Authors Can Create a Book Marketing StrategyA book marketing strategy is an author's game plan - it helps authors know what to do to connect with readers. Without a strategy, it can leave authors struggling and feeling overwhelmed. In this episode Jenn and Marcus map out a strategy that you can use to market your book. LinksBook Marketing Blueprint
2022-04-1517 min
Book Marketing SimplifiedAre Contest Giveaways a Good Social Media Growth Strategy?Giving away books and other prizes used to be a go-to strategy for growing on social media. But is it still relevant? And does it actually work? In this episode, Jenn and Marcus discuss if this is a reliable strategy and how you can best use giveaways for your book promotions. LinksHow Authors Can Grow on Instagram Before the Book Is WrittenHow Authors Can Connect with BookTok and Bookstagram InfluencersHow Authors Can Grow On Instagram Without ReelsInstagram Posting Formula FREE Download
2022-04-0110 min
Book Marketing SimplifiedIs Social Media Worth It for Marketing Your Book?If you've ever thought of throwing your hands up in the air and deleting all of your social media accounts, you're not alone. In this episode, Jenn and Marcus go over some pros and cons of using social media as part of your marketing strategy.LinksHow to Market Your Book Without Social MediaInstagram Posting Formula FREE DownloadPhoto by Karsten Winegeart on Unsplash
2022-03-1818 min
Book Marketing SimplifiedOne Instagram Tool Authors Can Use to Find Out What Readers WantWhen it comes to successfully marketing your book, there's an important element that you need: information. In this episode, Jenn and Marcus discuss how you can use Instagram to discover exactly what your readers want and how you can put it to work. - The importance of surveying your audience - How to easily do this using Instagram - How to use this information for your marketing planLINKS: https://blog.hootsuite.com/instagram-statistics/ See acast.com/privacy for privacy and opt-out information.
2022-03-0413 min
Book Marketing SimplifiedOne Instagram Tool Authors Can Use to Find Out What Readers WantWhen it comes to successfully marketing your book, there's an important element that you need: information. In this episode, Jenn and Marcus discuss how you can use Instagram to discover exactly what your readers want and how you can put it to work.The importance of surveying your audienceHow to easily do this using InstagramHow to use this information for your marketing planLINKS:https://blog.hootsuite.com/instagram-statistics/
2022-03-0413 min
Book Marketing SimplifiedHow to Market a Book If You're an IntrovertPutting yourself and your book out into the world can be scary - especially for introverts. But to see book sales and to grow your platform, it's a must. In this episode Jenn and Marcus discuss some tools that authors can use to market their book - even if you're an introvert! Adjust your mindset - be positive!Talk to one person you know will want to hear from you - your ideal reader. Take it one step at a time.
2022-02-1812 min
Book Marketing SimplifiedNewsletter Vs Blog Subscribers - What's the Difference?Have you ever wondered, "What's the difference between subscribing to a blog and subscribing to a newsletter?" We know this can be confusing for some authors, so Jenn and Marcus differentiate between the two and give an overview of the pieces required to get your newsletter rolling.
2022-02-0420 min
Book Marketing SimplifiedKnowing Where You Should Spend Your Time OnlineAs an author, it can be difficult to navigate where you should be online to grow your audience and see the best results. In this episode, Jenn and Marcus talk about how authors can find the best place to connect with their ideal readers, see greater results, and actually enjoy the process.LINKSSocial media demographics to inform your brand’s strategy in 2021 by Sprout SocialInstagram Stories Vs Reels and How to Best Use ThemStreamlined Book Marketing GuideInstagram Accelerator Process
2022-01-2113 min
Book Marketing SimplifiedA Common Marketing Strategy Authors Should AvoidAre you basing your entire marketing strategy on other people's connections? Whether that be influencers, media, friends, or organizations - depending on others to sell your book is not sustainable. In this episode Jenn and Marcus talk about what authors need to focus on to continue book sales, build a solid marketing foundation, and see better results. The side effects of only relying on others for your marketingWhy this strategy won't help you sell more booksWhat authors should do instead LinksStreamlined Book Marketing GuideInstagram Accelerator ProcessCoaching
2022-01-0714 min
Book Marketing SimplifiedHow Authors Can Plan for the New YearOne of the best ways to set ourselves up for success is to create a plan with clear goals. In this episode, Jenn and Marcus discuss how authors can create a doable plan to see success. No matter if you're listening to this at the end of the year or in the middle of July, this episode will help you!Assess the previous yearUnderstand the difference between dreams and goalsMake a list of all of your goals for the new yearPlan in three-month blocks using the SMART methodLinksThe 5 Second Rule by Mel R...
2021-12-1715 min
Book Marketing SimplifiedTaking a Social Media Break Without “Fear of Missing Out”Sometimes we think that if we stop, even for a second, all of the plates we are spinning will fall down. But the truth is, every single one of us needs to take a break. In this episode Jenn shares her own experience with stepping away for a bit.
2021-12-0414 min
Book Marketing SimplifiedA Mistake That Is Costing Continued Book SalesYour book has a long life ahead of it - well beyond the release date. In fact, the majority of your sales will come well after the release. So why are authors struggling to keep sales alive? Jenn and Marcus dive into this and share some easy to apply tips to keep sales flowing well beyond your book's release.Adjust your mindset about the launch.Use your content to continue to drive book sales after the release.Promote your book using systems that won't cost a dime. LinksInstagram Accelerator Process
2021-11-1213 min
Book Marketing SimplifiedHow Authors Can Start Their NewsletterYou've heard us say many times that a newsletter is the most important tool in your marketing toolbox. But where do you start? What do you put in your newsletter? How do you grow? In this episode, Jenn & Marcus break it down for you. Set up your funnel Have an incentive Get a newsletter management service (like MailerLite) Be consistent LinksA Simplified Approach to Newsletters for AuthorsWhat Authors Should Write About in a Newsletter25 Newsletter Incentive Ideas for Authors
2021-10-2914 min
Book Marketing SimplifiedInstagram vs TikTok - What Should Authors Use?Should authors be on Instagram, TikTok or both? Jenn and Marcus discuss both outlets, Jenn shares her experience, and provides guidance so you can make an informed decision for yourself.The difference between the twoMy experience with Instagram and TikTokWhat authors should considerLinksAuthor Workshop: Turn Followers Into Book Buyers“How Authors Can Connect with Bookstagram and BookTok Influencers”10 Instagram Reel Ideas for AuthorsDownload TikTok videos without the watermark:SnapTikSaveTok for iOS/macOS and Android
2021-10-1517 min
Book Marketing SimplifiedAnswering Authors' Social Media Copyright QuestionsWhen it comes to authors using graphics, photos, and music in our social media posts, videos, blogs, podcasts, and websites, there are some legalities you need to be aware of. Make sure you and your online presence are protected and using the right resources. In this episode, Marcus and Jenn discuss the copyright and licensing issues authors need to be aware of to stay out of trouble.LINKS“More Information on Fair Use” on Copyright.govCreativeCommons.orgCanva.comAdobe SparkUnsplash.comPixabay.comAudiojungle.netSoundstripe.comThe music we use on the podcast is by Adrian Walther, licensed through Soundstripe.
2021-10-0114 min
Book Marketing SimplifiedFinding Motivation to Post Regularly on Social MediaWhen we recently asked followers on Instagram what they were struggling with, the overwhelming response was a lack of motivation. I get it - when you aren't seeing results from your efforts on Instagram it can feel like a drag. In this episode, Marcus and Jenn discuss three key strategies to boost your motivation while spending less time on Instagram to growing an engaged audience.Subscribe to our newsletter at mixtusmedia.com to hear about our new workshops.
2021-09-1712 min
Book Marketing SimplifiedFive Mistakes That Keep Authors from Growing an AudienceIn order to sell your book, you need an audience. Many authors that I talk to feel like if they just had more followers on social media, that would be the answer to all of their problems. But it's actually deeper than that. In today's episode, we talk about five things that are holding authors back from growing an audience and how to fix it. Not having clear goals in mind Not having the right mindset Thinking Instagram is about promotion Not focusing on engagement Not having a strategy
2021-09-0314 min
Book Marketing SimplifiedTwo Truths Authors Don't Want to HearJenn and Marcus discuss two specific practices that might seem crazy at first, but will actually help authors reach more of their readers.
2021-08-2115 min
Book Marketing SimplifiedInstagram Stories Vs. Reels and How to Best Use ThemIf you find yourself asking, "What's the difference? Don't Reels and Stories do basically the same thing?" you're not alone - many authors have asked the same question. In this episode, we will break down the specific uses for each and how to best use Reels and Stories in your Instagram strategy. LINKS10 Reel Ideas: https://www.mixtusmedia.com/10reelideas
2021-08-0613 min
Book Marketing SimplifiedTwo Essential Elements to Include With Every ReelWhen it comes to creating reels, most of the focus is put on the actual video. While the video is important, there are two additional items authors need to include to make sure readers take action. Jenn and Marcus discuss these two items and how you can incorporate them into your plan.LINKS10 Reel Ideas for Authors: https://www.mixtusmedia.com/10reelideas
2021-07-0911 min
Book Marketing SimplifiedWhat Authors Can Share on Instagram ReelsYou know that you want to start using reels, but what do you actually share? What can you include in your reels? In this episode, Jenn and Marcus share how you can come up with ideas for your reels. It's all about WHAT you say. HOW you say it is icing on the cake. CONTENT is the most important.Identify what you want/need to talk about and make a list.Go through reels to spark ideas of how you might creatively present them in reels. LINKS: https://www.mixtusmedia.com/blog/my-secret-to-creating-successful-social-media-posts
2021-06-2510 min
Book Marketing SimplifiedHow Authors Can Get Started With ReelsIf you've played with the idea of incorporating reels into your Instagram strategy but don't know where to start, we've got you covered! In this episode Jenn and Marcus will discuss the three easy steps that you can take to be successful with reels. Start simple, get fancy later.Research hashtags and see what others are doing to get ideas/inspiration.Play - have fun and save drafts.Download one month of Instagram Post ideas at https://www.mixtusmedia.com/blog/one-month-of-instagram-posts-for-authors
2021-06-1111 min
Book Marketing SimplifiedTwo Big Changes to InstagramGaining a following on Instagram isn't the same as it used to be five years ago - or even one year ago. There are two big changes that authors should be aware of to see the growth and connections that they need.
2021-05-2809 min
Book Marketing SimplifiedHow Authors Can Market a Book With a Small AudienceOne of the major struggles I see authors face is trying to amass a large following on social media in order to sell their book. So often we are more focused on growing, growing, and growing that we overlook those we are already connected with. It’s a lot easier and more effective to sell to those who are already interested. Focus On Who You’re Already Connected With Identify Local Organizations and GroupsDo a Goodreads Giveaway
2021-05-1515 min
Book Marketing SimplifiedHow to Market Your Book Without Social MediaWe've received several comments and messages from authors saying that they were intimidated by social media or didn't want to spend extra time growing an audience on the various platforms. Are there actually ways to market your book without social media? Adjust your expectations (also remember publishers are expecting you to have a social presence) Think about where your ideal readers are Start local and grow from there Think of different ways to reach a wider audience (traditional media, affiliations, speaking at events, etc.)
2021-04-3015 min
Book Marketing SimplifiedHow Authors Can Grow an Audience Before the Book Is WrittenIn episode 16 we discussed when an author should start marketing their book. But can you actually start to grow your audience before the book is written? Absolutely! In this episode we talk about how you can do that and give you practical action steps to get the ball rolling.
2021-04-1610 min
Book Marketing SimplifiedHow We Went from Zero to Over 20,000 Followers on InstagramIf you've ever wondered how some Instagram accounts grow a massive audience of engaged readers, this episode is for you! We are pulling back the veil and letting you in on how we grew our Instagram following to over 20,000 authentic and engaged connections. And we have a free gift to help you on your Instagram journey.
2021-04-0220 min
Book Marketing SimplifiedWhat Metrics Authors Should Pay Attention to on Social MediaAnalytics aren't what most authors want to talk about, but they do play an important roll in your marketing. With all of the numbers and data services that are out there, figuring out what all the metrics actually mean can be confusing. In this episode, we show you exactly which numbers to watch and what you can ignore.
2021-02-1911 min
Book Marketing SimplifiedWhen Should Authors Start Marketing Their Book?Authors should start connecting with their audience as soon as possible on social media. But when should you start marketing your book? In this episode, we break down the three phases of marketing that will show you exactly when you should start marketing your book.The Attraction PhaseThe Promotional PhaseThe Follow-Up Phase
2021-02-0512 min
Book Marketing SimplifiedThree Hesitations That Hold Authors Back on Social MediaIf you find yourself fearful of starting a social media presence for any number of reasons, this episode is for you. When we have hesitations that hold us back from trying something new, we often find that they were blown out of proportion or misunderstood. In this episode, Jenn and Marcus discuss three of those hesitations and how you can crush that fear and move on confidently.
2021-01-1611 min
Book Marketing SimplifiedDon't Blame Instagram's Algorithm for Your Lack of EngagementIt's easy to blame an unknown algorithm when our numbers go down or our engagement fizzles out. But simply blaming it on something you have no control over won't help - in fact, it's probably hurting your engagement and growth all the more. In this episode, Jenn and Marcus discuss the triage process you can apply on Instagram to make things work for you.
2021-01-0211 min
Book Marketing SimplifiedHow to Market Your Book on a Limited BudgetOne of the biggest misconceptions that many authors have is that it’s going to cost them hundreds or even thousands of dollars to market their book. That’s simply not the case. It is absolutely possible to successfully market your book for very little money - even for free! In today's episode we outline several ideas that you can apply to your marketing plan.
2020-11-2710 min
Book Marketing SimplifiedHow to Grow Your Audience If You Hate Social MediaSocial media is, hands down, the best way to connect with others and grow your audience - but that doesn't mean that everyone likes using it. In this episode, we share strategies to help you grow your audience and actually enjoy the process.
2020-10-3010 min
Book Marketing SimplifiedHow to Market Your Book During a PandemicThings happen in our lives every day that might throw our plans out the window - like a global pandemic that puts us all in a tailspin. But how can authors continue to market or even launch their book during uncertain times like this? Jenn and Marcus discuss strategies and tips that you can put into practice right away.
2020-09-0413 min
Book Marketing SimplifiedHow Authors Can Successfully Approach Book ClubsBook clubs are a fantastic way to get readers talking about your book and grow your audience. But how do you actually get your book in front of them? Jenn and Marcus discuss an approach that you can easily apply to your marketing strategy.
2020-07-1013 min
Book Marketing SimplifiedShould Authors Give Their Book Away for Free?The idea of authors giving their book away for free to help grow their audience has been a hot topic for years. Jenn and Marcus discuss both sides of the argument and share alternatives to giving your book away for free.
2020-06-2614 min
Book Marketing SimplifiedAre You Making This Common Marketing Mistake?Jenn has a nightmare scenario with a client who has put all of his eggs in his "social media basket" which jeopardized the connection with his audience. There's one thing you can do to make sure you don't find yourself in this situation.
2020-06-1212 min
Book Marketing SimplifiedHow to Use Hashtags to Grow Your Instagram AudienceJenn has an easy hashtag tip that she guarantees will boost Instagram engagement for authors who take a few minutes to do it.
2020-05-2908 min
Book Marketing SimplifiedConversation Starters That Boost Social Media EngagementJenn answers a common question she has received from authors over the years about how they can best build their social media engagement.
2020-05-1511 min