Shows
Born to LicenseThe Hidden World of Licensed Product DevelopmentThink you can launch licensed products in 2 months? Think again.Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate.In this episode, discover:- The three approval stages that make or break products- Why mixing Ben 10 with Shrek's Donkey was a disaster- The 10-working-day reset that kills timelines- How Chinese New Year can derail your launch
2025-11-1055 min