Shows
Shiny New Clients!Spending on software: Online business growing painsWhether you’re running a service-based business or a digital course empire, software is part of your reality. When we resist it, we waste time, when we embrace it, we risk wasting money.In this episode, Jenna spills the tea on her past tech fears, subscription mistakes (resume builder she paid for years?!), and the tools she now swears by to run her business smoother, smarter, and without draining her profits.We talk about how to pick tech that scales with you, what to avoid (especially if you're prone to signing up for stuff willy-nilly), an...2025-07-2811 minShiny New Clients!3 "boring" business tasks to STOP avoiding asapYou don’t need to have it all together to run a successful business. But if you’re dreaming of growth, there are a few unsexy things you’ve got to stop ignoring.✨ Episode Summary: In this episode, Jenna gets real about the behind-the-scenes tasks that most early business owners avoid—but shouldn’t. Because while your business can still grow in the chaos, you’ll thank yourself later for laying the groundwork now.Mentioned in this episode:🧠 Strategic Stories: The $10 Instagram story challenge that’s secretly my best-se...2025-07-1412 minShiny New Clients!Why Lead Magnets Flop (and how to grow your list with instagram)Wanna grow your email list? Turn up the volume because I'm sharing the secrets behind how I became the queen of email list growth—and how Instagram played a huge role in it. We’re digging into what actually grows your list (hint: it’s not fancy graphic design), why most people overcomplicate their lead magnets, and major mistakes to avoid when you're creating the next freebie to grow your business.Prepare to attract more leads with way less effort.Plus… I spill the details on Freebie in a Weekend, our brand-new...2025-05-1913 minShiny New Clients!These 3 words in her bio DOUBLED her sales overnightWe’re nerding out on marketing psychology (specifically, social proof) and how one small tweak to your Instagram bio could lead to big money (like, double your sales overnight big 👀). Jenna shares why this tactic works, how to craft your own “clout line,” in your business's Instagram bio, and why even if you’re newer in business, you still have social proof you can lean on.We’ll also talk about:Your marketing needs to make your social media audience feel safe before they’ll buy from youWhat a “clout line” actually is and examples you...2025-04-2111 minShiny New Clients!Social proof and how to convert leads *faster*The fascinating psychology of Social Proof; Let’s nerd out about marketing (and make more sales while you’re at it). In this solo episode, Jenna breaks down one of the most powerful (and often misused) psychological tools in marketing: social proof. Find out how social proof actually works in your brain, why some testimonials convert and others flop, and how to position real client results in a way that builds trust fast.This one’s for the entrepreneurs who know they’re great at what they do, but need to showcase it to new lea...2025-03-2410 minShiny New Clients!Define & Price Your Signature Offer (with Business Strategist, Stacey Brass-Russell)There are 3 questions that you need to ask yourself about your signature offer... and the answers will help you sell the heck outta it. If you're a service provider or coach who is just starting out, this episode will help you hash out a high-ticket signature offer.If you already have an offer but sales have slowed... keep listening, because answering these 3 questions might help you uncover the root cause of your slow season.What You’ll Learn in This Episode:The three essential parts of every offer (most people focus on th...2025-03-0320 minShiny New Clients!Orange trees and "Abundance Mindset" (for business owners)In this super quick episode, Jenna shares a powerful lesson she learned from an unexpected source—a flourishing orange tree. When I first entered the business world, I was unfamiliar with the concept of "mindset" and how the thoughts in your head affect your decisions (and business growth).During a standing weekly chat with my friend Alicia Wood, I was struck by the abundance of an orange tree in my yard. This tree, overflowing with fruit, became a vivid analogy for abundance: even when it seems bare after harvesting, it remains a source of endless pot...2025-02-1705 minShiny New Clients!How to scale your course/membership with an affiliate program (with Laura Sprinkle, founder of Rootabl)Have you thought about starting an affiliate program to scale your business? Do not sleep on this episode! Affiliate program expert, Laura Sprinkle, just stopped by to share a goldmine of info like...How some of the biggest names in online business are using collabs to massively increase revenueHow to know you're ready to launch an affiliate programThe best materials and assets to provide your affiliatesBack end data that will help your affiliates follow up with leads, and how to find itMindset hangups your affiliates might face, and how to coach them through itTons of ideas for motivating...2025-02-1721 minShiny New Clients!What Superbowl commercials can teach us about content marketing 🤔In this episode, Jenna dives into what Super Bowl commercials can teach you about content marketing. As a self-proclaimed marketing nerd, she breaks down the key lessons behind those high-budget, storytelling-driven ads and shows how they translate to creating effective content on social media. Jenna explains that many business owners mistakenly turn their content into ads by overloading posts with sales pitches instead of telling engaging stories.Instead, think of your account as a magazine filled with diverse stories rather than a flyer loaded with ads. This approach is the backbone of her Growth-Nurture-Sales strategy:2025-02-1009 minShiny New Clients!The hate on "How-To" content (and what to post on social media instead)Let's dig into the long-standing marketing debate over "how-to" content—why some experts say it “doesn’t sell” and others swear by giving away as much as possible. The truth lies somewhere in the middle. I'll share a “hot dog stand” analogy, that'll forever help. you remember how to choose how much value to give away for free online, while reserving your premium material for paying clients. If you’re a service-based entrepreneur struggling to strike this balance on social media, this episode has the clarity you need.Value Isn’t Just ‘How-T...2025-01-2710 minShiny New Clients!Save time on social media (while posting 2x more)Here are 3 hacks business owners are using to create more content, way faster. Ever feel like you’re juggling a million things—client work, receipts, endless to-dos—yet you still need to show up on social media to grow your business? In this episode, Jenna shares realistic, no-fluff tips to streamline your social media marketing so you spend fewer hours scrolling and more time on the activities that matter.💥 FREE INSTAGRAM STRATEGY TRAINING: https://magicmarketingmachine.com/mmm?utm_source=shiny-new-clients&utm_medium=podcast&utm_term=84&utm_content=savetimeonsocials&utm_campaign=m...2025-01-1314 minShiny New Clients!The 6 B-Roll Reel Formulas (and how to make content, quick!)The easiest way to get views on Instagram in 2025? The B-Roll Reel. You can film 'em in under a minute, and with these 6 Text Formulas, you can start growing ASAP.In this episode, Jenna reveals why B-roll Reels have become one of the most consistent and effortless ways to create engaging Instagram content. Think of it as the 2025 update to the old “text graphic” trend—only with a simple background video (you sipping coffee, walking down the street, or even just steam rising from a mug). You don’t have to talk or match the video to...2025-01-0613 minShiny New Clients!Instagram 2025 ✨Predictions✨ (and seriously advanced strategies)These predictions are not for the beginner business owner like most of my episodes… We’re going deep on strategies and trends that Instagram, Meta, ManyChat, AI and social media at large are moving toward this year.Special guest Marketing Strategist, Business Coach and Meta Ads Expert Caley Dimmock shares her Meta Ads predictions.Arshiya Fathima (Shiya) ManyChat expert tells us just how much deeper and more advanced business owners can go using ManyChat, bots and AI customer service agents.I’ll reiterate a prediction I stole from Gary Vee (he couldn’t be here...2025-01-0124 minShiny New Clients!How to get FREE PRESS for your small business with PR Expert Gloria ChouWanna get your small business featured in magazines, podcasts and mainstream media? This is how to do it... In this episode, Gloria Chou breaks down the myths around PR and shows how even new, unknown founders can secure top-tier media coverage in outlets like The New York Times and Wall Street Journal. After having journalists slam the phone on her dozens of times, Gloria started to uncover patterns in her pitches that made journalists actually hear her out. She took her experience and created a signature framework (the "CPR Method") which helps her clients craft pi...2024-12-2319 minShiny New Clients!Overcoming Scarcity, Negative Comments and Mean E-mails with Mindset Coach, Samantha ChungFeel like you’re on a constant quest to "prove your worth" as an entrepreneur? ...And sometimes all it takes is one negative comment or refund request to knock you off your game and feel like a failure?In today’s episode we’re joined by mindset coach (and super viral social media presence), Samantha Chung (aka @simplifying.sam), who is giving you accessible, and, quite frankly, life-changing mindset-shifts every successful entrepreneur needs.Ditch scarcity thinking, embrace abundance, and handle every challenge—from negative comments to charging what you deserve—with unwavering inner trust.What’...2024-12-0929 minShiny New Clients!Convos with Course Creators: How Nikki Bergen Scaled Her Pilates Empire OnlineEver wondered how to pivot your service-based business into a thriving online empire? In this episode, we’re diving deep into the inspiring journey of Nikki Bergen, creator of The Belle Method and The Bump Method. From teaching 25 in-person classes a week to scaling her business online during the pandemic, Nikki shares how she turned her expertise in women's health into a powerful and values-driven online brand.What you’ll hear in this episode:The surprising ways the pandemic forced Nikki to pivot—and why it led to explosive growth.How she scaled...2024-12-0224 minShiny New Clients!Convos with Course Creators: Feat. Dog Trainer, Janna MarkirWe’re kicking off the "Convos with Course Creators" series with a powerful conversation featuring Dog Trainer Janna Markir, owner of Janna’s Pack K9 Training. Janna takes us behind the scenes of her journey from service provider to online business owner, sharing how she scaled, found her niche within the dog trainer world, and leveraged Instagram to drive growth.What you’ll hear in this episode:Why the online course industry is booming (expected to hit $60 billion by 2025!)The pivotal moments that transformed Janna’s dog training businessHow she found her niche with reactive...2024-11-2521 minShiny New Clients!How to book way more sales calls (without feeling gross about it 💁🏼♀️)If you wanna book more sales calls for your business and feel good and genuine while you close leads you NEED to hear this episode. I'll give you a powerful strategy that can completely transform how you approach sales calls, manage them, and how many you close.You'll hear a clip originally recorded during an exclusive Magic Marketing Machine group call with my private students, where I lay out 3 different approaches to this sales call strategy, so you can choose the one that fits your business (and vibe) best.Honestly, people pay thousands for this...2024-11-1814 minShiny New Clients!Imagineers, Brainstorming and Rapid Business GrowthA possibly-made-up story my ex-boyfriend told me is gonna help you come up with transformative ideas for your business. Recently, a 15 minute brainstorm session doubled my business’s capacity. This is why I’m so passionate about brainstorming and doing it the “right” way.In this episode…How you can brainstorm like an Imagineer (“Plessing” and going BIG)The verbiage about brainstorming I added right into my company policyWhy being practical is the enemy of good ideasMy theory on why coming up with MORE ideas means coming up with better ideasPLUS I’ll leave you...2024-11-1109 minShiny New Clients!Shoot your shot and make more salesNEW! 👉🏼 Take the Strategic Stories 5-Day Challenge!Wanna know the mindset shift that’ll make you more comfortable pitching yourself and selling to people, (and the reasons most business owners don’t sell to their audience enough)? What if people THANKED YOU for cold-calling them? (I’ll tell you a story where I was thrilled to get a cold call)You need to sell for your business to grow. Period.A huge hill I help the small business owners I work with climb is to get comfortable promoting themselves especially when they show up...2024-11-0406 minShiny New Clients!What to post on Instagram Stories for your business!In this episode, you’ll uncover the hidden power of your Instagram stories. They’re not just a space for polished graphics or quick updates; they’re a platform for nurturing the trust of your most loyal followers and converting them into clients. Whether it’s your best friend or your hottest leads, the viewers of your stories are those most engaged with you. Are you making the most of their attention?Take the Strategic Stories 5-Day Challenge!👉🏼 https://magicmarketingmachine.com/strategic-storiesTune in to learn:2024-10-3114 minShiny New Clients!10x Your IG Stories with These Story-Telling SkillsStorytelling in Instagram Stories isn’t just content; it’s a way to connect authentically with your audience. A well-told story taps into emotions, builds trust, and keeps viewers engaged. When people feel understood, they’re more likely to interact with and share your content, helping you reach an even wider audience organically.Take the Strategic Stories 5-Day Challenge! 👉🏼 https://magicmarketingmachine.com/strategic-stories?utm_source=shiny-new-clients&utm_medium=podcast&utm_term=71&utm_content=10xIGStories&utm_campaign=strategic-stories The goal of Instagram Stories? To create narratives that reflect your ideal clients’ journey, ambiti...2024-10-2812 minShiny New Clients!How often can you sell without alienating your audience?How often should you SELL on social media? How often should you post promotional content versus educational or engagement posts on Instagram?There a formula for how often you should be promoting offers and in this episode, I'll spill it.And a surefire sign your sales frequency isnt the problem-- your messaging is.How do you sell on Instagram Stories without being too pushy?How many times per week should I include a call-to-action (CTA) to buy?Is it okay to sell in every post if it’s done creatively?2024-10-2113 minShiny New Clients!Marketing psychology tweak that'll make your copy immediately strongerWish you had a better "marketing brain"? It's marketing psychology tweaks like the one in this episode that'll improve every promotion, offer and endeavour you and your business take on.In this episode:- The copywriting "rule" all copy must follow- The mistake entrepreneurs make in their press releases- How to apply this marketing and sales psychology to your Instagram content/captionsFollow Jenna Harding on Instagram here: www.instagram.com/JennasPaige✨Tap here to watch a FREE masterclass on “How To G...2024-10-1407 minShiny New Clients!The Marketing Strategy that Generated $80K in ONE day.Whether you're trying to make $50 or $50k, almost ALL promotions share this one marketing psychology strategy-- Including the promotion outlined in this episode that resulted in $80K CAD in sales.In this episode you'll hear:Marketing psychology to infuse into your business's next promotionA realistic approach to looking at your Instagram insights, and metrics that DO NOT matter when you're trying to grow your business and make salesA bit about the marketing strategy the service based business owners I work with inside Magic Marketing Machine use, where they look at their sales cycles using a birds...2024-10-0712 minShiny New Clients!The Secret to Going Viral: Why Your Content Isn’t Reaching Millions (yet)Did you know there are “laws” to vitality? If you wanna make your content go viral for your business… This episode is a must-listen. (Also buy Jonah Berger’s book called “Contagious: Why Things Catch On” because I’m gonna talk about it A LOT in this episode)You’ll also hear…Tips for Mastering Emotion-Driven ContentHow I Helped a Client Go Viral During the PandemicThe 6 Laws of ViralityThis is a 2023 episode we’re sending back out into the world again, so all our new listeners ca...2024-09-3011 minShiny New Clients!Are you causing your own slow seasons in your business?What if there was no such thing as a "slow season" in your business? What if anticipating low sales becomes a self fulfilling prophecy?This episode is inspired by a lesson I listened to in a program created by Mariah Coz - I felt so freaking validated by her words and ran right to you to tell you about some of my own experiences with helping businesses (and my own) create sales in a season of the year some would define as "slow".This episode is: A business mindset lesson, a friendly pep talk and...2024-09-2309 minShiny New Clients!New FTC Regulations every business on Social Media NEEDS to knowThe FTC rolled out new rules for businesses on social media this August (2024) and... YIKES... You're gonna wanna know these rules so you can abide by them. Founder of The Boutique Lawyer, Amber Gilormo joins Jenna in this episode to chat about everything entrepreneurs need to know about the new FTC regulations around fake social indicators (like engagement, followers and testimonials).In this episode:Fake followers are essentially illegal; Should you panic? Here's what we think the FTC cares most aboutTestimonials, and what evidence you need to store in your records to back up what you...2024-09-1618 minShiny New Clients!This is why your messaging isn't workingThis messaging mistake might be sabotaging your sales... And this episode includes a FREE messaging formula to help you fix it! I've worked with 600+ business owners and *most* of them don't realize their messaging is off-- Why is that? ...Because marketing is a skill. So often entrepreneurs think that because we're on social media all day we magically know how to use it to market our businesses. But when you learn marketing and messaging skills, you can close leads without even breaking a sweat. Correcting this common messaging mistake might make the difference be...2024-09-0909 minShiny New Clients!the TRUTH about selling digital products (BTS of $15k in 1 month with a low ticket offer)There are a lotta lies about online business especially when it comes to digital products. Are entrepreneurs are being sold a get-rich-quick pipe dream? Or can you actually retire off the sales of a low ticket digital product?In this episode you'll hear...- The transparent sales date around my recent digital product launch- Lies about online business and how to be realistic about your data- The behind the scenes of launching my first low ticket offer- Digital product examples and ideas- Exactly how selling digital products works2024-08-2618 minShiny New Clients!Use This Simple Marketing Psychology to Grow Your BusinessYou've probably heard of the power of social proof... but do you know how to use social proof on Instagram? On your website? In email marketing? In this episode, you'll hear about the simplest and most powerful marketing psychology tactic you can add to your marketing - Social Proof.In this episode...What is marketing psychology and why it's simpler than it soundsWhat is social proof? (An easy to follow example)Examples of social proof in every day marketingOvercoming feeling like a narcissist when you ask for reviewsAn off-boarding...2024-08-1913 minShiny New Clients!A step by step guide to building a business that runs without youAfter a traumatic tubing accident (yes, really) I haven't been able to work a normal workweek inside my business, and yet, it's running smoothly. Could you step away for a week or two with a broken arm and have your business run without you?I didn't get here overnight, there are roles within my business, SOPs and strategies that have been years in the making and in this episode I'll share some of the key action steps to take now, so you can step out of your business and have it continue to run, later....2024-08-1216 minShiny New Clients!The time management habit every business owner needsThis concept transformed my life when I was first starting running my marketing business. It's an easy to remember productivity mantra (and strategy) made popular by Tim Ferriss in his book The 4-Hour Workweek. The mantra has 3 Simple steps: Automate, Eliminate, Delegate. And the habit is to make a point of looking for ways to take each step, every single day as an entrepreneur.In this episode, I'll share: What the process of automate, eliminate, delegate actually isHow I sometimes do one of these steps very wrongSome tech recommendations to speed up your work f...2024-08-0511 minShiny New Clients!How many times per week to post to social media (as a business)Wanna know EXACTLY how many times to post per week for your business on Instagram? After working with 500+ business owners, I'll tell ya. In this episode, I'll give you the simple answer to how many times you should post for your business, and the less-simple answer including a soap box rant about other social media strategies being spewed out there that do business owners a major disservice.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" 2024-07-2911 minShiny New Clients!How To Stand Out On Social Media (feat. a story about the Blue Jays, stand up comedy and a beer-related contest)I’m crossing my fingers that this absurd episode title piques your attention. If you want to grow your business with social media, and that means standing out in a sea of same-ness… Tap play to hear a story about some Toronto comedians winning an obscure softball-related social media contest and you’ll leave this episode inspired to be yourself and show up online open and authentically.Watch the Baby Zepps’ full submission video for the #BudHomeRunContest https://www.youtube.com/watch?v=gQddm0kytlcHere’s the Globe and M...2024-07-2216 minShiny New Clients!3 Non-Scary Stories About SalesFind "selling" a bit spooky (or icky)? I don't blame ya. I bet you've been sold to in an unethical way before, witnessed predatory sales tactics, had buyer's remorse--- all experiences that can make a business owner resent the sales process.BUT if you've got a business, making money isn't negotiable. And if you wanna make money, sales is part of the process. So let's see if we can chat some non-scary stories to help undo the spookiness around selling, shall we?In this episode I'll share:1) A story about winning a beer-selling...2024-07-1518 minShiny New Clients!How to add revenue to your business with Affiliate Marketing & Influencer Campaigns (even if you have a small following)Just because you're a business on social media doesn't mean you don't get to make money with affiliate marketing and influencer campaigns! In fact, you might say you're missing an opportunity to add a revenue stream to your business if you don't take advantage of affiliate collaborations with the right businesses, or influencer opportunities.In this episode you'll hear a high level explanation of the different kinds of influencer opportunities to be aware of (UGC content, Affiliate Marketing, and traditional influencer campaigns) and how to take advantage of them WITHOUT losing the trust of your audience.2024-07-1113 minShiny New Clients!3 Lead Magnet MISTAKES to AvoidIf you've got a business with an email list you've GOTTA stream this episode if you wanna grow it. One of the most tried and true email list growth methods is to trade info for emails. EG. Promote a freebie, lead-magnet, opt-in, quiz - give some sort of free value-packed resource to your leads in exchange for their name and email. It's a win-win!They get valuable info - you nurture a lead for your business and grow your email list.BUT... There's a but.After working with hundreds of businesses...2024-07-0814 minShiny New Clients!Deliberate Authenticity on Social Media feat. Comedian Steph TolevViral comedic sensation Steph Tolev has had a tremendous year of accolades. From opening for superstar Bill Burr, to multiple viral videos and performances across North America. Steph is among the most authentic creators out there and in this episode she's spilling on mindset shifts she's made to keep going strong - even amid taking heat from some of the worst trolls on the internet. She is unabashedly authentic, and doesn't compromise who she is in content creation, even when the Instagram and TikTok algorithms suppress her content because of it.Steph Tolev is about t...2024-07-0416 minShiny New Clients!Corporations are getting CRUDE on social media as a growth hack... Here's what's happeningThis week CTV posted an article questioning whether corporate social media content was chasing edgy trends and getting a tadddd inappropriate. In this episode we talk about where the crude-content trend started, why it "works" so well, and why you, as a small business owner, have a major social media marketing advantage that corporations lack.We'll also share David Sommer's 3 rules for how towing the line when using comedy in your content (as quoted in CTV), and I'll share one of my own rules for helping my small business clients decipher whether a...2024-07-0209 minShiny New Clients!7 Habits of Highly Effective Marketers7 Habits of Highly Effective People by Stephen Covey is practically required reading for entrepreneurs and folks in business alike.In today's episode we highjack Covey's renowned book and present you with the spinoff... 7 Habits of Highly Effective "Marketers"Whether you're a business owner, an entrepreneur, or professional marketer this episode is for you, and its chock full of insights that'll help you get in front of more eyes and land more leads for your business.✨Tap here to watch a FREE masterclass on “How To Get Clie...2024-06-2416 minShiny New Clients!3 essential changes to make to your business *before* you hit $10k/monthIn this episode, you'll hear about the 3 most impactful changes entrepreneurs should make your business before you hit $10k per month. I'll shares personal experiences and practical advice to streamline communication, standardize offerings, and optimize marketing visibility for your business (especially using social media)!✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Temp...2024-06-1717 minShiny New Clients!Essential Traits of Successful Entrepreneurs (and why actors make fantastic business owners)Did you know actors make fantastic business owners? Why? Because they have inherent traits that entrepreneurs need to succeed. In this episode I'll share what those traits are, so you can hone and harness them in your own business growth journey.I'll also share one of the WORST audition stories from my life as an actor, and a bit about why I now feel so much more empowered as a business owner, than I did in my past life as an actor. If you are on a journey of entrepreneurship, this episode is for you.2024-06-1313 minShiny New Clients!How to raise your rates as a solopreneurOOF the age old question: How do you raise your rates for a client-based business? It's stressful, it makes imposter syndrome come a' calling and sometimes it feels weirdly illegal? (...just me?) In this episode, I'll be playing the role of your business/marketing coach and self employment bestie helping you sort through the mental ish surrounding raising your rates.We'll also strategize around what your next steps will be to make sure your new rates still align with your ideal client so you can keep that booking calendar full up.2024-06-1013 minShiny New Clients!From Solopreneur to Business Owner: How to hire your first employeesDon't make this hiring mistake when bringing people into your business... In this episode you'll hear simple stories that lead to big lessons in how to hire contractors and employees in your small business. If you don't wanna be a solopreneur forever, then you've gotta hire at some point.Whether that's months or years down the road from hiring your first employees, this episode will give you some anecdotes to help you find the right people sooner so you can scale your business faster and with more ease.Listen, hiring the wrong people is part...2024-06-0316 minShiny New Clients!This marketing mindset will take you to 6 figures and beyondThis is the marketing mindset pep talk you probably didn't know you needed... But it can help you do everything from writing better social media posts, to having more confidence on sales calls, to landing more leads directly from your social media content.In this episode we talk about the big mistakes service based business owners are making in how they approach social media, and their marketing content, and how to immediately reverse it.You'll hear about mindset shifts that will improve your marketing (and also your life)When this episode first went...2024-06-0108 minShiny New Clients!How to SELL (without the slime 🫣)Pushy sales tactics are OUT and selling a way that feels GOOD is in. Believe it or not, you can actually sell in a way that makes your audience scream "Take my money!" and in this episode you'll hear exactly how to do it.Forceful/pushy/masculine sales tactics are not my style and if thats your jam this podcast probably isn't for you.If you wanna figure out how to market your service-based business in a way that feels aligned and in integrity with your values... and creates a feeling of empowerment and ease...2024-05-2715 minShiny New Clients!Navigating Difficult Conversations with Your Clients (with guest expert Lana Saleh)You started out as a business owner so you could do that thing you love to do... And ended up being a a marketer, salesperson, manager and... Mediator. Having difficult conversations with your team and with your clients is a necessary part of business growth. It takes skills, perspective and patience.In today's episode, Lawyer, Facilitator and Emotional Intelligence Educator Lana Saleh joins us to help you tackle these tricky chats head on. As Lana says, "Emotional Intelligence and relationship skills are one of the most important predictors of success in both your professional...2024-05-2021 minShiny New Clients!7 Ways to grow your email list (including the BEST way)No more gatekeeping. In this episode you'll hear why email marketing has some of the highest conversion rates, the email software I use and some key terminology to know, how often to email your list when you're just starting out, plus 7+ tactics for how to grow your email list... Including....The BEST way (imo) and how I've grow my email list by thousands without spending a dime.Email Marketing is one of those things no one goes into entrepreneurship to master... But it's a necessary skill these days until you can pay to outsource it...2024-05-1317 minShiny New Clients!Lessons From a $100k Lemonade StandIt's so hard to look at your own business objectively... so let's look at someone else's instead. In this episode we talk about top of funnel marketing, scaling your business, playing off of the market to sell people what they want, and growing your big beautiful multiple six figure business.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get y...2024-04-3012 minShiny New Clients!This Brain-Trick Will Make You Build Your Business FASTERBuild your business faster when you change how you think... I would be SHOCKED if this episode doesn't give you at least one lightbulb moment that helps you grow your business faster.With a special 90 second guest spot from Mindset Coach Alicia Wood this bite-sized episode about business mindset, marketing and growth might just transform the way you brainstorm.Follow Mindset Coach Alicia Wood HERE✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone...2024-04-2210 minShiny New Clients!Google Ads for Beginners (Feat. Ex Google Employee Jyll Saskin Gales)This intro to Google Ads will clarify so much for the beginner, and the advanced business owner, alike! Whether you're testing the waters to see if Google Ads are your next advertising venture, or just getting a feel for all your digital marketing options.... This quick, informative episode is the perfect gateway.Jyll Sasken Gales is an ex-Google employee, holds a Harvard MBA and is exceptional at making the sometimes-scary world of advertising clear and easy to understand.Follow Jyll Sasken Gales on TikTok or Instagram! Love this episode? Hear more f...2024-04-1516 minShiny New Clients!Niche? Positioning? Branding? WHAT DOES IT ALL MEAN!? (I'll tell you)There are a lot of buzzwords involved in marketing your service-based business, and some of them are less than helpful. So in today's episode, we OVER-simplify everything you need to know to get clients with your marketing.Will having a "niche", perfecting your "messaging" and creating a "brand" help you sell more? Yes. BUT only if you're not absolutely overwhelmed by all that jargon, in the first place.Let's talk about how to truly market your business, by reverse-engineering what makes you trust people enough to work with them, and invest your money in their...2024-04-0912 minShiny New Clients!Write words that SELL MORE with copywriting expert Laura BelgrayThis episode will make you a better copywriter. Full stop. And business owners who write good copy, get more clients. Laura Belgray (co-creator of the Copy Cure with Marie Forleo) guests on today's episode and not only is she the most fun to listen to, she's also super generous with the writing tips she shares here.I counted at least 11 super actionable copywriting tips in this episode, plus a lot of laughter and we even debunk some Instagram myths to top it all off.If you have a business, and you write any words for...2024-04-0121 minShiny New Clients!2 Free Automations Every Business NeedsEven if you hate learning new tech, these 2 social media marketing automations are free, easy, and gonna transform your social media lead generation. Trust me! You can set both of these up in a couple hours, and soon you'll consider them must-haves in the organic social media marketing strategy for your business.Wondering what ManyChat.com is? In this episode I'll explain everything you need to know to use Later to schedule your marketing content, and manychat to automate your list growth using Instagram comments/DMs.LATER: https://try.later...2024-03-2513 minShiny New Clients!Red Carpets, Panicking on Live TV and How To Muster the ✨Literal Audacity✨ To Ask For WHAT YOU WANT.From interviewing A List celebrities on the red carpet, to anchoring live news on a National Network, Gina Phillips has mustered up confidence in seriously high pressure environments. In this episode she’ll share how you can brave-up, hold your ground, and have the ✨literal audacity✨ to ask for what you want (even if it’s asking an actual pop star if he’ll give you his tambourine). If you've ever struggled with confidence when it comes to your content creation, social situations or owning a business in general, this episode might literally change your life.After...2024-03-1820 minShiny New Clients!The 3 reasons people UNFOLLOW you (and exactly how to stop caring when they do)You're about to become 100% resilient to social media unfollows. Seriously. You'll never fret about them again after you hear the REAL reason people unfollow your business on social media. Wanna know how many unfollows I got this week? I'll tell you... and it's probably hundreds more than you think. Yet to me, it's water off my back and your unfollows are gonna feel the same way after you stream this episode.I'll also talk about... Life as an actor and what it's like to hear NO like it's yo...2024-03-1111 minShiny New Clients!Imposter Syndrome & Unconventional AffirmationsStruggling with imposter syndrome? Oof the struggle is real, especially for women in business. In this episode, I'll share 3 unconventional affirmations that have helped me at various stages in my business.From the early days when I thought I had no business being there... To the starter years when I was finding my way... To my most recent affirmations and how I use them to keep my goals in sight.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hour...2024-02-2707 minShiny New Clients!An intro to Mindset, and Woo-Woo Business Strategies with Sam Garcia, Bestselling author of Regenerative BusinessIf you've heard the word "Mindset" tossed around in a business setting and wondered what the heck that means... This episode is for you. We talk about pricing your offers, embracing ‘seasons’ in your business and relieving the pressure to have to sell constantly, and how to map out your year and decide when to sell, and when to rest.Dive into the world of business mindset, and designing your ideal business, and future with special guest Samantha Garcia, Bestselling author of Regenerative BusinessThis episode gives an intro to woo-woo, and some life-altering remi...2024-02-2024 minShiny New Clients!Ask Yourself THIS Question; And You'll Succeed At Everything You Do.Your attitude has a direct impact on your outcomes... But knowing that fact isn't always enough to shake off imposter syndrome, worry, or the terror of taking on a new endeavour... Until now. Muahaha.In this episode, you'll be a fly on the wall of a Magic Marketing Machine coaching call! Program member and Macro Nutrition Coach, Neha Nautiyal, has generously let us share this excerpt with you, and I know you'll enjoy learning from her journey.Meet Neha Nautiyal on Instagram HERE✨Tap here to wa...2024-02-1212 minShiny New Clients!How to have the most Lucrative year in your businessAre you determined to make this year a year of GROWTH for your business? That takes strategy, action, and the right business mindset - and in this episode I'll share one of my first experiences in my business where my mindset and outlook directly impacted my revenue.Whether you're an entrepreneur striving to get your biz off the ground, or hit that million-in-a-year mark, this mindset shift still applies (fascinating, right?)I hope the tale I tell today helps you expand your empire!✨Tap here to wa...2024-02-0510 minShiny New Clients!Exactly how you're gonna make bank in Q2 this year 💥Ready for a challenge that's run, realistic, and could help your business revenue totally take off in Q2, this year? In this episode, I'll tell you about how a slight adjustment to my social media strategy culminated in a viral video and a $10k day in my business....And I dare you to apply the same system! Harness the energy of going into GROWTH MODE so future-you can reap the rewards of high levels of visibility for your business.✨Tap here to watch a FREE masterclass on “How To G...2024-01-1809 minShiny New Clients!Get your butt on camera (Well, not your butt. You know what I mean)So you started a business to do the thing you love... and now you have to be an on-camera content creator all of a sudden? When did that happen? And hey, what if you don't want to?If you want to go on camera but can't figure out why you're holding back and avoiding it... this episode is for you.Today we go deep and ask the tough questions. What's keeping you from wanting to be seen? Was it something someone said that made you doubt yourself? Who are they... want me to fight 'em? 😂2024-01-1106 minShiny New Clients!3 expensive mistakes to avoid as a business owner (my firsthand account)If you've ever wished entrepreneurs were more forthcoming about their experience, this episode is for you. I get vulnerable and share some embarrassing mistakes I've made in my business. You'll hear about a $150 mistake, a $5k mistake and a whopping $13k mistake I made in my service-based business, and what I learned from each of them so (hopefully) you don't make them too. There's an important message to this week's episode: We all make mistakes on the entrepreneurial journey.If you're comparing your business to someone else who you follow online, and it looks like...2024-01-0817 minShiny New Clients!How will social media change in 2024? My New Year Predictions✨When you stay on top of trends on social media, the algorithm rewards you. In this episode, I'll share my boldest 2024 predictions so when you spot these trends changing you can be among the first to jump on 'em!This episode starts by taking you way back to what it was like to use social media circa 2017. Remember when we couldn't auto publish and had to hire graphic designers for every single instagram graphic? Thank goodness those days are behind us... After that chat, we jump ahead to 2024 with my social media trend predictions for t...2024-01-0114 minShiny New Clients!Writing contracts and client agreements that aren't SCARY... (with Lawyer Darielle Teitelbaum)When you run a client-based biz, contracts are non-negotiable. But that doesn't mean they're not scary! 😬 In this episode, Lawyer Darielle Teitelbaum walks us through what to include in your client contracts in a way that's as approachable as it gets.You'll leave this episode able to define some key contract language, and you might discover some contract terms that save your butt one day. But this isn't all about you, the service provider; We also break down why having a contract greatly benefits your clients, too.Come wrap your head around small busi...2023-12-1823 minShiny New Clients!TikTok for Business (this strategy grew my business to 40K followers)Wanna use a TikTok strategy to market your business? When I stumbled onto TikTok in 2020, I had no idea how powerful it would be as a marketing tool. What the press deemed as a platform just for Gen Z, who were dancing and doing lipsyncs was totally untrue... And I can prove it.I've been discovered by multiple, 7 figure business owners who hired my social media management agency. (Actually, I totally forgot to say that in this episode - look at you, with the inside scoop!)You can totally use TikTok to grow your brand...2023-12-1116 minShiny New Clients!Avoiding Criticism Online and looking weird & stupid 💁🏼♀️ (Feat. 2 embarrassing stories)Can you control how you're perceived? ...Do you try to? If you avoid posting on social media because you're worried you'll be misjudged, criticized or bullied - this episode is 110% for you. Suspend self-judgment for 15 minutes or so and stay with me here...In this episode we'll talk about the importance of being yourself in order to attract and retain clients. Jenna shares personal (embarrassing) stories from her past to explain how fear of perception can hinder business growth and how overcoming that fear can lead to success. We'll talk practically abo...2023-11-3013 minShiny New Clients!Facing the Fear of Virality, and Managing Stress with TikTok's Viral Reiki Teacher, Molly DonlanYour nervous system is trying to protect you... But in doing so it's making you fear content creation, avoid going viral, worry you can't handle massive business growth, misinterpret emails, think people are mad at you, and toss and turn thinking about that ONE negative comment you got on a video, amongst an OCEAN of positive ones.As Molly puts it, your brain is telling you a Tiger is chasing you when really all you're doing is trying to record a video for social media. That's your nervous system in action, and it might be the thing...2023-11-2722 minShiny New Clients!What is "Messaging" in Marketing? (and how to get more clients from your social media content)👀 Wondering what messaging is, and whether your business has nailed your key messaging? Once your marketing messaging is clear and on point, you'll be irresistible to your ideal client--- So it's integral to spend time crafting your deliberate messaging instead of marketing your business on default mode.In this episode, Marketing Coach and Social Media Agency Owner, Jenna Warriner, simplifies the meaning of what marketing messaging is (using a grocery store analogy) and gives you a list of questions to ask yourself to help figure out your own messaging.We'll also talk about how messaging fit...2023-11-2307 minShiny New Clients!Promote a last minute Black Friday Sale (as a small business)How often should you post about your sale? Should you run a Black Friday sale? How to push a promotion without coming across as a slimy salesperson - We go there in this episode.If you're on the fence about running a Black Friday Sale for your small business this episode will also help you make a decision on whether to go for gold, or stay the course and play it slow and steady.✨Tap here to watch a FREE masterclass on “How To Get Clie...2023-11-1510 minShiny New Clients!The product that won't sell... Don't make this marketing mistake 😬Having a hard time getting leads to bite on your offers? This might be the problem. In today's episode you'll hear a story of a business owner who found themselves selling an offer no one wanted... And how to avoid that problem in your own business.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That...2023-11-0909 minShiny New Clients!Overcoming Anxiety Around Posting on Social Media (with Alicia Wood)Do you feel anxiety when you tap "Publish" on your social media content? Today's guest, Alicia Wood did too. But now she creates daily content and has actually fallen in love with content creation. So what changed? How did she go from anxious, uncomfortable and experiencing stage fright... To excited to make content? She'll tell you.In this episode, Alicia Wood (Mindset Coach and Intuitive Healer) shares the 2 biggest shifts that took her from scared to show up on social media for her business, to a content creator.1) Completely changing her outlook on...2023-11-0720 minShiny New Clients!Use "Girl Math" To Price Your Offers.Wondering who started girl math? Wondering why on earth I'm even talking about it? Friend, girl math is the PERFECT entryway into talking about marketing psychology and simple pricing strategies that make people buy.In this episode I'll tell answer: What is girl math? Explain the girl math meme... And then tell you how you can harness the power of this ridiculous trend when pricing your offers, as a service based business owner.TAP HERE for the original girl math video by @SamJamessssss on TikTok (turns out, girl math started as a spinoff of "girl...2023-11-0207 minShiny New Clients!Does the spotlight make you uncomfortable? Eliminate the fear of being seen by the masses with Master Mindset Coach TaVona DeniseAre you ready to be seen by MILLIONS? Did that question just make you sweat? Then you need to listen to this episode with special guest Master Mindset Certified Coach, TaVona Denise. She breaks down WHY expanding your comfort zone is sooooo uncomfortable, and, as always, we'll give you practical action steps you can take right now to help eliminate the fear of showing up (or any next-level growth problems, for that matter).I get a LOT of comments on social media from folks who are afraid or uncomfortable showing up - especially when it comes to...2023-10-3016 minShiny New Clients!Accidentally growing a MASSIVE following, and the difference between selling on Instagram Vs. TikTok (with Nutritionist Lisa Kilgour)Buckle up, buds. In this episode, we talk to Lisa Kilgour about how she grew her TikTok to 288k+ followers. Spoiler: It's part strategy, part energy, part accident.Funny how these conversations about achieving massive social media growth for your business often come back to more woo topics, like trusting yourself, being ready to be seen, and doing inner work.Lisa went viral over and over and over again after YEARS of hearing crickets, and in this episode, she's spilling on what changed to make all that growth appear.Links we mention:2023-10-2329 min