Shows
Shiny New Clients!How to make decisions faster, and live in true alignment (with Caryn Gillen)In this episode, Jenna sits down with Master Coach Caryn Gillen for a deep, relatable and accessible conversation on how knowing your values shifts the way you make decisions, run your business, and experience all your relationships.If you’ve ever felt selfish for protecting your time, guilty for doing things your way, or frustrated that you're not being understood-- this is for you.Caryn explains how truly living in alignment with your values takes guts because it inherently requires not making everyone else happy. But it's also the path to clarity, clear decision making, an...
2026-01-1918 minShiny New Clients!How to price a new offer in 2 simple stepsIf you're trying to choose a price for your offer and it feels like throwing a dart blindfolded—you’re not alone. This episode gives you a 2 Step System designed from a grounded, experienced perspective that’ll help you set a price you and your leads feel good about.This solo episode is a mini-masterclass in pricing psychology, offer creation for service based businesses and online entrepreneurs, and the art of choosing a number that feels good and sells well.We’ll cover:Why resentment is a bigger threat than overpricingThe real reason your clients...
2026-01-0517 minShiny New Clients!Start this strategy now to make more sales in January, 2026!There's huge potential to make revenue in January! Here's why it's NOT going to be a slow month for you and what to do to make it sales ASAP in 2026.Whether you're selling services, digital products, or coaching packages—this episode is a wake-up call to stop sitting on your best ideas and start selling smarter.Find out how to prep your marketing now so that your January is a gold mine. From visibility hacks to why your messaging matters solves 'cost objections', Jenna shares practical steps (and one bus story you’ll never forget) to g...
2025-12-0112 minShiny New Clients!Fix these 2 things and you'll sell 10x moreNice-people turned entrepreneurs always fall into this marketing trap. When these 2 sales saboteurs sneak into your content they quietly ruin your conversion rate. Whether you’re booked and busy, or still trying to land your third client, these mistakes are probably costing you sales.In this episode, I'll break down the marketing psychology top earners already know, and give you actionable examples to help you apply it to your own offers, and online marketing.Whether you’re new to entrepreneurship or scaling a service-based business, this one is a must-listen for anyone using Insta...
2025-11-1717 minShiny New Clients!The marketing psychology behind why "Value" content doesnt SELL on social media.Want your Instagram to actually SELL your offer? In this episode, Jenna breaks down why your content might be amazing… but still not converting. If you’ve been posting helpful tips, pouring your heart into your Reels, and still hearing crickets—this one’s for you.The real reason service providers don't make more sales on Instagram is not because your offer sucks. It’s because you’re still trying to help and give "value"… when you should be trying to sell. You need BOTH.You wanna make more sales on Instagram so today let's ta...
2025-10-2813 minShiny New Clients!How to be tech-averse and still run an online businessIf you’ve ever panicked while signing up for a new app, wasting hundreds on software subscriptions, or avoided launching something because “the tech setup is too hard”—this episode is your new safe space.Jenna opens up about her past fear of technology (like, crying-over-a-calendar app), and takes us through the mindset shifts and practical systems that now keep her business streamlined, profitable, and way less chaotic.🔗 Grab Your Free 7 Figure Tech Stack Guide Here → https://parkdale-republic.lpages.co/opt-in-7-figure-tech-stackThis guide tells you all the software I us...
2025-09-2910 minShiny New Clients!the strategy working for businesses on IG right nowStop poking pain points and do this instead! This episode breaks down why you feel like you "should" be doing better on social media, what's stopping your page from taking off and what actually goes into making Instagram a lead-generating, client-booking tool.You’ll learn the “Growth, Nurture, Sales” strategy she teaches inside Magic Marketing Machine, and why giving your content a cutesy weekday theme is not the same thing as having a content plan. You’ll hear real examples, get permission to ditch the guilt, and walk away knowing exactly what kind of content you need to be po...
2025-09-2110 minShiny New Clients!How to book more clients by Friday 💁🏼♀️Pretending a drone is chasing you is the key to more revenue in your business. (That will make more sense after you stream this episode.) In this solo episode, Jenna Harding shares how a viral story about an ATV ride inspired a huge mindset shift—and applying it will completely change the way you show up in your business.We also dive into the difference between busy work and revenue-generating activities (RGAs), and exactly what to do this week if you want more clients, more bookings, and more money in your business.If you...
2025-09-1513 minShiny New Clients!Most people are wrong about how to "Sell" on Instagram (do this instead)There’s a reason your social media posts aren’t converting—and it’s not because you’re bad at content. It’s because somewhere along the way, we were taught to turn everything into a sneaky sales pitch.Link To The Free Event I Mention: https://parkdale-republic.lpages.co/live-webinar-invite-2025In this episode of Shiny New Clients, Jenna pulls back the curtain on a trap most entrepreneurs fall into: trying to sell in every post. You'll hear why that doesn’t work (even if it feels “strategic”), what to do instead, and how to create a co...
2025-09-0815 minShiny New Clients!5 best Instagram tips in under 10 minutes 💁🏼♀️Not counting the intro CUT ME SOME SLACK 😂 The audio on this is fast paced, In this episode, Jenna shares her top 5 Instagram marketing tips in under 10 minutes—each one designed to help you show up faster, post better, and get seen by the right people.These aren’t recycled tips you’ve heard a million times. We’re talking content creation systems, psychology-backed copywriting swaps, what the algorithm actually wants from you right now, and even how to rewire your business mindset.Whether you’re stuck in perfectionism, sick of crickets every time you pitch...
2025-08-2511 minShiny New Clients!heckling, humour and the most important mindset lesson your business needsEver been heckled… by a world renowned pop icon? In this quick-hit solo episode, Jenna Harding shares a hilarious and surprisingly profound story from her early days performing comedy songs in Toronto. Picture this: a nearly-empty lounge, a dead crowd, comedians quietly bombing, and then—a superstar starts heckling the audience for not being supportive enough.It’s a scene straight out of a sitcom, but the takeaway is all business.Jenna unpacks what this awkward, slightly iconic moment taught her about supporting other people, entrepreneurship, and the wild world of social media. She ma...
2025-08-1806 minShiny New Clients!Instagram, comedy and adding a little good to the world with comedian, Andrew BarrYou don’t need perfect lighting, fancy edits, or a crazy life to make captivating content. And you definitely don’t need to be like everyone else in your industry.In this episode of Shiny New Clients, Jenna sits down with comedian and creator Andrew Barr, who has built a thriving social media presence by combining the most unlikely topics—sobriety, cooking, fitness, and comedy.From 1,500 to 124,000 Instagram followers in just a couple of years, Andrew shares how he dove into the content world shamelessly and without any formal knowledge of how it...
2025-08-1121 minShiny New Clients!How to get more instagram views with the new repost feature🚨Instagram Update! As of August /25 there's a new feature in town, and it's here to get you hella views. Yesterday, Adam Mosseri announced a major change to the platform—Instagram’s brand new repost feature—and it’s already a game-changer for views and reach.In this episode, Jenna walks you through everything we know about the update so far, plus how to immediately start using it to get more eyes on your content.You’ll learn:What “shareable social media content” actually means and why it matters more than everThe marketing...
2025-08-0805 minShiny New Clients!How to create and sell your signature offer without overthinking itFrom $300/month to $3,200/month: This episode contains lessons from my trial-and-error offers over the years. If you’ve been quietly tinkering with your offer for months, waiting for the perfect logo, the perfect website, and the perfect moment… this is your sign to just sell the thing.I’m Jenna, and in this episode of Shiny New Clients, I’m breaking down how to craft and price your first (or next) offer without the overthinking and perfectionism that stop most small business owners from ever making a sale.From starting as a relucta...
2025-08-0518 minShiny New Clients!Spending on software: Online business growing painsWhether you’re running a service-based business or a digital course empire, software is part of your reality. When we resist it, we waste time, when we embrace it, we risk wasting money.In this episode, Jenna spills the tea on her past tech fears, subscription mistakes (resume builder she paid for years?!), and the tools she now swears by to run her business smoother, smarter, and without draining her profits.We talk about how to pick tech that scales with you, what to avoid (especially if you're prone to signing up for stuff willy-nilly), an...
2025-07-2811 minShiny New Clients!3 "boring" business tasks to STOP avoiding asapYou don’t need to have it all together to run a successful business. But if you’re dreaming of growth, there are a few unsexy things you’ve got to stop ignoring.✨ Episode Summary: In this episode, Jenna gets real about the behind-the-scenes tasks that most early business owners avoid—but shouldn’t. Because while your business can still grow in the chaos, you’ll thank yourself later for laying the groundwork now.Mentioned in this episode:🧠 Strategic Stories: The $10 Instagram story challenge that’s secretly my best-se...
2025-07-1412 minShiny New Clients!Why Lead Magnets Flop (and how to grow your list with instagram)Wanna grow your email list? Turn up the volume because I'm sharing the secrets behind how I became the queen of email list growth—and how Instagram played a huge role in it. We’re digging into what actually grows your list (hint: it’s not fancy graphic design), why most people overcomplicate their lead magnets, and major mistakes to avoid when you're creating the next freebie to grow your business.Prepare to attract more leads with way less effort.Plus… I spill the details on Freebie in a Weekend, our brand-new...
2025-05-1913 minShiny New Clients!These 3 words in her bio DOUBLED her sales overnightWe’re nerding out on marketing psychology (specifically, social proof) and how one small tweak to your Instagram bio could lead to big money (like, double your sales overnight big 👀). Jenna shares why this tactic works, how to craft your own “clout line,” in your business's Instagram bio, and why even if you’re newer in business, you still have social proof you can lean on.We’ll also talk about:Your marketing needs to make your social media audience feel safe before they’ll buy from youWhat a “clout line” actually is and examples you...
2025-04-2111 minShiny New Clients!Social proof and how to convert leads *faster*The fascinating psychology of Social Proof; Let’s nerd out about marketing (and make more sales while you’re at it). In this solo episode, Jenna breaks down one of the most powerful (and often misused) psychological tools in marketing: social proof. Find out how social proof actually works in your brain, why some testimonials convert and others flop, and how to position real client results in a way that builds trust fast.This one’s for the entrepreneurs who know they’re great at what they do, but need to showcase it to new lea...
2025-03-2410 minShiny New Clients!Define & Price Your Signature Offer (with Business Strategist, Stacey Brass-Russell)There are 3 questions that you need to ask yourself about your signature offer... and the answers will help you sell the heck outta it. If you're a service provider or coach who is just starting out, this episode will help you hash out a high-ticket signature offer.If you already have an offer but sales have slowed... keep listening, because answering these 3 questions might help you uncover the root cause of your slow season.What You’ll Learn in This Episode:The three essential parts of every offer (most people focus on th...
2025-03-0320 minShiny New Clients!Orange trees and "Abundance Mindset" (for business owners)In this super quick episode, Jenna shares a powerful lesson she learned from an unexpected source—a flourishing orange tree. When I first entered the business world, I was unfamiliar with the concept of "mindset" and how the thoughts in your head affect your decisions (and business growth).During a standing weekly chat with my friend Alicia Wood, I was struck by the abundance of an orange tree in my yard. This tree, overflowing with fruit, became a vivid analogy for abundance: even when it seems bare after harvesting, it remains a source of endless pot...
2025-02-1705 minShiny New Clients!How to scale your course/membership with an affiliate program (with Laura Sprinkle, founder of Rootabl)Have you thought about starting an affiliate program to scale your business? Do not sleep on this episode! Affiliate program expert, Laura Sprinkle, just stopped by to share a goldmine of info like...How some of the biggest names in online business are using collabs to massively increase revenueHow to know you're ready to launch an affiliate programThe best materials and assets to provide your affiliatesBack end data that will help your affiliates follow up with leads, and how to find itMindset hangups your affiliates might face, and how to coach them through itTons of ideas for motivating...
2025-02-1721 minShiny New Clients!What Superbowl commercials can teach us about content marketing 🤔In this episode, Jenna dives into what Super Bowl commercials can teach you about content marketing. As a self-proclaimed marketing nerd, she breaks down the key lessons behind those high-budget, storytelling-driven ads and shows how they translate to creating effective content on social media. Jenna explains that many business owners mistakenly turn their content into ads by overloading posts with sales pitches instead of telling engaging stories.Instead, think of your account as a magazine filled with diverse stories rather than a flyer loaded with ads. This approach is the backbone of her Growth-Nurture-Sales strategy:
2025-02-1009 minShiny New Clients!The hate on "How-To" content (and what to post on social media instead)Let's dig into the long-standing marketing debate over "how-to" content—why some experts say it “doesn’t sell” and others swear by giving away as much as possible. The truth lies somewhere in the middle. I'll share a “hot dog stand” analogy, that'll forever help. you remember how to choose how much value to give away for free online, while reserving your premium material for paying clients. If you’re a service-based entrepreneur struggling to strike this balance on social media, this episode has the clarity you need.Value Isn’t Just ‘How-T...
2025-01-2710 minShiny New Clients!Save time on social media (while posting 2x more)Here are 3 hacks business owners are using to create more content, way faster. Ever feel like you’re juggling a million things—client work, receipts, endless to-dos—yet you still need to show up on social media to grow your business? In this episode, Jenna shares realistic, no-fluff tips to streamline your social media marketing so you spend fewer hours scrolling and more time on the activities that matter.💥 FREE INSTAGRAM STRATEGY TRAINING: https://magicmarketingmachine.com/mmm?utm_source=shiny-new-clients&utm_medium=podcast&utm_term=84&utm_content=savetimeonsocials&utm_campaign=m...
2025-01-1314 minShiny New Clients!The 6 B-Roll Reel Formulas (and how to make content, quick!)The easiest way to get views on Instagram in 2025? The B-Roll Reel. You can film 'em in under a minute, and with these 6 Text Formulas, you can start growing ASAP.In this episode, Jenna reveals why B-roll Reels have become one of the most consistent and effortless ways to create engaging Instagram content. Think of it as the 2025 update to the old “text graphic” trend—only with a simple background video (you sipping coffee, walking down the street, or even just steam rising from a mug). You don’t have to talk or match the video to...
2025-01-0613 minShiny New Clients!Instagram 2025 ✨Predictions✨ (and seriously advanced strategies)These predictions are not for the beginner business owner like most of my episodes… We’re going deep on strategies and trends that Instagram, Meta, ManyChat, AI and social media at large are moving toward this year.Special guest Marketing Strategist, Business Coach and Meta Ads Expert Caley Dimmock shares her Meta Ads predictions.Arshiya Fathima (Shiya) ManyChat expert tells us just how much deeper and more advanced business owners can go using ManyChat, bots and AI customer service agents.I’ll reiterate a prediction I stole from Gary Vee (he couldn’t be here...
2025-01-0124 min
Luminous Life Podcast: Soulful Conversations for High-PerformersBeyond Polished- Authentic Social Media Marketing w/Jenna Harding (Warriner)Send us a text Send us a textKeeping It Real with Jenna Harding (Warriner): Authenticity in Marketing and Social MediaIn this Luminous Life Podcast episode, host Annie Adragna interviews marketing coach Jenna Harding (Warriner). They explore Jenna's path to success, the importance of authenticity in branding and social media, and practical tips for entrepreneurs to enhance their online presence. Jenna shares strategies from her Magic Marketing Machine program and discusses the impact of platforms like Instagram and TikTok. Listen in for an engaging discussion on staying true to yourself while growing...
2024-10-2326 minShiny New Clients!Marketing psychology tweak that'll make your copy immediately strongerWish you had a better "marketing brain"? It's marketing psychology tweaks like the one in this episode that'll improve every promotion, offer and endeavour you and your business take on.In this episode:- The copywriting "rule" all copy must follow- The mistake entrepreneurs make in their press releases- How to apply this marketing and sales psychology to your Instagram content/captionsFollow Jenna Harding on Instagram here: www.instagram.com/JennasPaige✨Tap here to watch a FREE masterclass on “How To G...
2024-10-1407 minShiny New Clients!New FTC Regulations every business on Social Media NEEDS to knowThe FTC rolled out new rules for businesses on social media this August (2024) and... YIKES... You're gonna wanna know these rules so you can abide by them. Founder of The Boutique Lawyer, Amber Gilormo joins Jenna in this episode to chat about everything entrepreneurs need to know about the new FTC regulations around fake social indicators (like engagement, followers and testimonials).In this episode:Fake followers are essentially illegal; Should you panic? Here's what we think the FTC cares most aboutTestimonials, and what evidence you need to store in your records to back up what you...
2024-09-1618 minShiny New Clients!the TRUTH about selling digital products (BTS of $15k in 1 month with a low ticket offer)There are a lotta lies about online business especially when it comes to digital products. Are entrepreneurs are being sold a get-rich-quick pipe dream? Or can you actually retire off the sales of a low ticket digital product?In this episode you'll hear...- The transparent sales date around my recent digital product launch- Lies about online business and how to be realistic about your data- The behind the scenes of launching my first low ticket offer- Digital product examples and ideas- Exactly how selling digital products works
2024-08-2618 minShiny New Clients!Use This Simple Marketing Psychology to Grow Your BusinessYou've probably heard of the power of social proof... but do you know how to use social proof on Instagram? On your website? In email marketing? In this episode, you'll hear about the simplest and most powerful marketing psychology tactic you can add to your marketing - Social Proof.In this episode...What is marketing psychology and why it's simpler than it soundsWhat is social proof? (An easy to follow example)Examples of social proof in every day marketingOvercoming feeling like a narcissist when you ask for reviewsAn off-boarding...
2024-08-1913 minShiny New Clients!A step by step guide to building a business that runs without youAfter a traumatic tubing accident (yes, really) I haven't been able to work a normal workweek inside my business, and yet, it's running smoothly. Could you step away for a week or two with a broken arm and have your business run without you?I didn't get here overnight, there are roles within my business, SOPs and strategies that have been years in the making and in this episode I'll share some of the key action steps to take now, so you can step out of your business and have it continue to run, later....
2024-08-1216 minShiny New Clients!How many times per week to post to social media (as a business)Wanna know EXACTLY how many times to post per week for your business on Instagram? After working with 500+ business owners, I'll tell ya. In this episode, I'll give you the simple answer to how many times you should post for your business, and the less-simple answer including a soap box rant about other social media strategies being spewed out there that do business owners a major disservice.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"
2024-07-2911 minShiny New Clients!How To Stand Out On Social Media (feat. a story about the Blue Jays, stand up comedy and a beer-related contest)I’m crossing my fingers that this absurd episode title piques your attention. If you want to grow your business with social media, and that means standing out in a sea of same-ness… Tap play to hear a story about some Toronto comedians winning an obscure softball-related social media contest and you’ll leave this episode inspired to be yourself and show up online open and authentically.Watch the Baby Zepps’ full submission video for the #BudHomeRunContest https://www.youtube.com/watch?v=gQddm0kytlcHere’s the Globe and M...
2024-07-2216 minShiny New Clients!3 Non-Scary Stories About SalesFind "selling" a bit spooky (or icky)? I don't blame ya. I bet you've been sold to in an unethical way before, witnessed predatory sales tactics, had buyer's remorse--- all experiences that can make a business owner resent the sales process.BUT if you've got a business, making money isn't negotiable. And if you wanna make money, sales is part of the process. So let's see if we can chat some non-scary stories to help undo the spookiness around selling, shall we?In this episode I'll share:1) A story about winning a beer-selling...
2024-07-1518 minShiny New Clients!How to add revenue to your business with Affiliate Marketing & Influencer Campaigns (even if you have a small following)Just because you're a business on social media doesn't mean you don't get to make money with affiliate marketing and influencer campaigns! In fact, you might say you're missing an opportunity to add a revenue stream to your business if you don't take advantage of affiliate collaborations with the right businesses, or influencer opportunities.In this episode you'll hear a high level explanation of the different kinds of influencer opportunities to be aware of (UGC content, Affiliate Marketing, and traditional influencer campaigns) and how to take advantage of them WITHOUT losing the trust of your audience.
2024-07-1113 minShiny New Clients!3 Lead Magnet MISTAKES to AvoidIf you've got a business with an email list you've GOTTA stream this episode if you wanna grow it. One of the most tried and true email list growth methods is to trade info for emails. EG. Promote a freebie, lead-magnet, opt-in, quiz - give some sort of free value-packed resource to your leads in exchange for their name and email. It's a win-win!They get valuable info - you nurture a lead for your business and grow your email list.BUT... There's a but.After working with hundreds of businesses...
2024-07-0814 minShiny New Clients!Deliberate Authenticity on Social Media feat. Comedian Steph TolevViral comedic sensation Steph Tolev has had a tremendous year of accolades. From opening for superstar Bill Burr, to multiple viral videos and performances across North America. Steph is among the most authentic creators out there and in this episode she's spilling on mindset shifts she's made to keep going strong - even amid taking heat from some of the worst trolls on the internet. She is unabashedly authentic, and doesn't compromise who she is in content creation, even when the Instagram and TikTok algorithms suppress her content because of it.Steph Tolev is about t...
2024-07-0416 minShiny New Clients!Corporations are getting CRUDE on social media as a growth hack... Here's what's happeningThis week CTV posted an article questioning whether corporate social media content was chasing edgy trends and getting a tadddd inappropriate. In this episode we talk about where the crude-content trend started, why it "works" so well, and why you, as a small business owner, have a major social media marketing advantage that corporations lack.We'll also share David Sommer's 3 rules for how towing the line when using comedy in your content (as quoted in CTV), and I'll share one of my own rules for helping my small business clients decipher whether a...
2024-07-0209 minShiny New Clients!7 Habits of Highly Effective Marketers7 Habits of Highly Effective People by Stephen Covey is practically required reading for entrepreneurs and folks in business alike.In today's episode we highjack Covey's renowned book and present you with the spinoff... 7 Habits of Highly Effective "Marketers"Whether you're a business owner, an entrepreneur, or professional marketer this episode is for you, and its chock full of insights that'll help you get in front of more eyes and land more leads for your business.✨Tap here to watch a FREE masterclass on “How To Get Clie...
2024-06-2416 minShiny New Clients!3 essential changes to make to your business *before* you hit $10k/monthIn this episode, you'll hear about the 3 most impactful changes entrepreneurs should make your business before you hit $10k per month. I'll shares personal experiences and practical advice to streamline communication, standardize offerings, and optimize marketing visibility for your business (especially using social media)!✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Temp...
2024-06-1717 minShiny New Clients!Essential Traits of Successful Entrepreneurs (and why actors make fantastic business owners)Did you know actors make fantastic business owners? Why? Because they have inherent traits that entrepreneurs need to succeed. In this episode I'll share what those traits are, so you can hone and harness them in your own business growth journey.I'll also share one of the WORST audition stories from my life as an actor, and a bit about why I now feel so much more empowered as a business owner, than I did in my past life as an actor. If you are on a journey of entrepreneurship, this episode is for you.
2024-06-1313 minShiny New Clients!How to raise your rates as a solopreneurOOF the age old question: How do you raise your rates for a client-based business? It's stressful, it makes imposter syndrome come a' calling and sometimes it feels weirdly illegal? (...just me?) In this episode, I'll be playing the role of your business/marketing coach and self employment bestie helping you sort through the mental ish surrounding raising your rates.We'll also strategize around what your next steps will be to make sure your new rates still align with your ideal client so you can keep that booking calendar full up.
2024-06-1013 minShiny New Clients!From Solopreneur to Business Owner: How to hire your first employeesDon't make this hiring mistake when bringing people into your business... In this episode you'll hear simple stories that lead to big lessons in how to hire contractors and employees in your small business. If you don't wanna be a solopreneur forever, then you've gotta hire at some point.Whether that's months or years down the road from hiring your first employees, this episode will give you some anecdotes to help you find the right people sooner so you can scale your business faster and with more ease.Listen, hiring the wrong people is part...
2024-06-0316 minShiny New Clients!This marketing mindset will take you to 6 figures and beyondThis is the marketing mindset pep talk you probably didn't know you needed... But it can help you do everything from writing better social media posts, to having more confidence on sales calls, to landing more leads directly from your social media content.In this episode we talk about the big mistakes service based business owners are making in how they approach social media, and their marketing content, and how to immediately reverse it.You'll hear about mindset shifts that will improve your marketing (and also your life)When this episode first went...
2024-06-0108 minShiny New Clients!How to SELL (without the slime 🫣)Pushy sales tactics are OUT and selling a way that feels GOOD is in. Believe it or not, you can actually sell in a way that makes your audience scream "Take my money!" and in this episode you'll hear exactly how to do it.Forceful/pushy/masculine sales tactics are not my style and if thats your jam this podcast probably isn't for you.If you wanna figure out how to market your service-based business in a way that feels aligned and in integrity with your values... and creates a feeling of empowerment and ease...
2024-05-2715 minShiny New Clients!Navigating Difficult Conversations with Your Clients (with guest expert Lana Saleh)You started out as a business owner so you could do that thing you love to do... And ended up being a a marketer, salesperson, manager and... Mediator. Having difficult conversations with your team and with your clients is a necessary part of business growth. It takes skills, perspective and patience.In today's episode, Lawyer, Facilitator and Emotional Intelligence Educator Lana Saleh joins us to help you tackle these tricky chats head on. As Lana says, "Emotional Intelligence and relationship skills are one of the most important predictors of success in both your professional...
2024-05-2021 minShiny New Clients!7 Ways to grow your email list (including the BEST way)No more gatekeeping. In this episode you'll hear why email marketing has some of the highest conversion rates, the email software I use and some key terminology to know, how often to email your list when you're just starting out, plus 7+ tactics for how to grow your email list... Including....The BEST way (imo) and how I've grow my email list by thousands without spending a dime.Email Marketing is one of those things no one goes into entrepreneurship to master... But it's a necessary skill these days until you can pay to outsource it...
2024-05-1317 minShiny New Clients!Lessons From a $100k Lemonade StandIt's so hard to look at your own business objectively... so let's look at someone else's instead. In this episode we talk about top of funnel marketing, scaling your business, playing off of the market to sell people what they want, and growing your big beautiful multiple six figure business.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get y...
2024-04-3012 minShiny New Clients!This Brain-Trick Will Make You Build Your Business FASTERBuild your business faster when you change how you think... I would be SHOCKED if this episode doesn't give you at least one lightbulb moment that helps you grow your business faster.With a special 90 second guest spot from Mindset Coach Alicia Wood this bite-sized episode about business mindset, marketing and growth might just transform the way you brainstorm.Follow Mindset Coach Alicia Wood HERE✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone...
2024-04-2210 minShiny New Clients!Google Ads for Beginners (Feat. Ex Google Employee Jyll Saskin Gales)This intro to Google Ads will clarify so much for the beginner, and the advanced business owner, alike! Whether you're testing the waters to see if Google Ads are your next advertising venture, or just getting a feel for all your digital marketing options.... This quick, informative episode is the perfect gateway.Jyll Sasken Gales is an ex-Google employee, holds a Harvard MBA and is exceptional at making the sometimes-scary world of advertising clear and easy to understand.Follow Jyll Sasken Gales on TikTok or Instagram! Love this episode? Hear more f...
2024-04-1516 minShiny New Clients!Niche? Positioning? Branding? WHAT DOES IT ALL MEAN!? (I'll tell you)There are a lot of buzzwords involved in marketing your service-based business, and some of them are less than helpful. So in today's episode, we OVER-simplify everything you need to know to get clients with your marketing.Will having a "niche", perfecting your "messaging" and creating a "brand" help you sell more? Yes. BUT only if you're not absolutely overwhelmed by all that jargon, in the first place.Let's talk about how to truly market your business, by reverse-engineering what makes you trust people enough to work with them, and invest your money in their...
2024-04-0912 minShiny New Clients!Write words that SELL MORE with copywriting expert Laura BelgrayThis episode will make you a better copywriter. Full stop. And business owners who write good copy, get more clients. Laura Belgray (co-creator of the Copy Cure with Marie Forleo) guests on today's episode and not only is she the most fun to listen to, she's also super generous with the writing tips she shares here.I counted at least 11 super actionable copywriting tips in this episode, plus a lot of laughter and we even debunk some Instagram myths to top it all off.If you have a business, and you write any words for...
2024-04-0121 minShiny New Clients!2 Free Automations Every Business NeedsEven if you hate learning new tech, these 2 social media marketing automations are free, easy, and gonna transform your social media lead generation. Trust me! You can set both of these up in a couple hours, and soon you'll consider them must-haves in the organic social media marketing strategy for your business.Wondering what ManyChat.com is? In this episode I'll explain everything you need to know to use Later to schedule your marketing content, and manychat to automate your list growth using Instagram comments/DMs.LATER: https://try.later...
2024-03-2513 minShiny New Clients!Red Carpets, Panicking on Live TV and How To Muster the ✨Literal Audacity✨ To Ask For WHAT YOU WANT.From interviewing A List celebrities on the red carpet, to anchoring live news on a National Network, Gina Phillips has mustered up confidence in seriously high pressure environments. In this episode she’ll share how you can brave-up, hold your ground, and have the ✨literal audacity✨ to ask for what you want (even if it’s asking an actual pop star if he’ll give you his tambourine). If you've ever struggled with confidence when it comes to your content creation, social situations or owning a business in general, this episode might literally change your life.After...
2024-03-1820 minShiny New Clients!The 3 reasons people UNFOLLOW you (and exactly how to stop caring when they do)You're about to become 100% resilient to social media unfollows. Seriously. You'll never fret about them again after you hear the REAL reason people unfollow your business on social media. Wanna know how many unfollows I got this week? I'll tell you... and it's probably hundreds more than you think. Yet to me, it's water off my back and your unfollows are gonna feel the same way after you stream this episode.I'll also talk about... Life as an actor and what it's like to hear NO like it's yo...
2024-03-1111 minShiny New Clients!Imposter Syndrome & Unconventional AffirmationsStruggling with imposter syndrome? Oof the struggle is real, especially for women in business. In this episode, I'll share 3 unconventional affirmations that have helped me at various stages in my business.From the early days when I thought I had no business being there... To the starter years when I was finding my way... To my most recent affirmations and how I use them to keep my goals in sight.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hour...
2024-02-2707 minShiny New Clients!An intro to Mindset, and Woo-Woo Business Strategies with Sam Garcia, Bestselling author of Regenerative BusinessIf you've heard the word "Mindset" tossed around in a business setting and wondered what the heck that means... This episode is for you. We talk about pricing your offers, embracing ‘seasons’ in your business and relieving the pressure to have to sell constantly, and how to map out your year and decide when to sell, and when to rest.Dive into the world of business mindset, and designing your ideal business, and future with special guest Samantha Garcia, Bestselling author of Regenerative BusinessThis episode gives an intro to woo-woo, and some life-altering remi...
2024-02-2024 minShiny New Clients!Ask Yourself THIS Question; And You'll Succeed At Everything You Do.Your attitude has a direct impact on your outcomes... But knowing that fact isn't always enough to shake off imposter syndrome, worry, or the terror of taking on a new endeavour... Until now. Muahaha.In this episode, you'll be a fly on the wall of a Magic Marketing Machine coaching call! Program member and Macro Nutrition Coach, Neha Nautiyal, has generously let us share this excerpt with you, and I know you'll enjoy learning from her journey.Meet Neha Nautiyal on Instagram HERE✨Tap here to wa...
2024-02-1212 minShiny New Clients!How to have the most Lucrative year in your businessAre you determined to make this year a year of GROWTH for your business? That takes strategy, action, and the right business mindset - and in this episode I'll share one of my first experiences in my business where my mindset and outlook directly impacted my revenue.Whether you're an entrepreneur striving to get your biz off the ground, or hit that million-in-a-year mark, this mindset shift still applies (fascinating, right?)I hope the tale I tell today helps you expand your empire!✨Tap here to wa...
2024-02-0510 minShiny New Clients!Exactly how you're gonna make bank in Q2 this year 💥Ready for a challenge that's run, realistic, and could help your business revenue totally take off in Q2, this year? In this episode, I'll tell you about how a slight adjustment to my social media strategy culminated in a viral video and a $10k day in my business....And I dare you to apply the same system! Harness the energy of going into GROWTH MODE so future-you can reap the rewards of high levels of visibility for your business.✨Tap here to watch a FREE masterclass on “How To G...
2024-01-1809 minShiny New Clients!Get your butt on camera (Well, not your butt. You know what I mean)So you started a business to do the thing you love... and now you have to be an on-camera content creator all of a sudden? When did that happen? And hey, what if you don't want to?If you want to go on camera but can't figure out why you're holding back and avoiding it... this episode is for you.Today we go deep and ask the tough questions. What's keeping you from wanting to be seen? Was it something someone said that made you doubt yourself? Who are they... want me to fight 'em? 😂
2024-01-1106 minShiny New Clients!3 expensive mistakes to avoid as a business owner (my firsthand account)If you've ever wished entrepreneurs were more forthcoming about their experience, this episode is for you. I get vulnerable and share some embarrassing mistakes I've made in my business. You'll hear about a $150 mistake, a $5k mistake and a whopping $13k mistake I made in my service-based business, and what I learned from each of them so (hopefully) you don't make them too. There's an important message to this week's episode: We all make mistakes on the entrepreneurial journey.If you're comparing your business to someone else who you follow online, and it looks like...
2024-01-0817 minShiny New Clients!How will social media change in 2024? My New Year Predictions✨When you stay on top of trends on social media, the algorithm rewards you. In this episode, I'll share my boldest 2024 predictions so when you spot these trends changing you can be among the first to jump on 'em!This episode starts by taking you way back to what it was like to use social media circa 2017. Remember when we couldn't auto publish and had to hire graphic designers for every single instagram graphic? Thank goodness those days are behind us... After that chat, we jump ahead to 2024 with my social media trend predictions for t...
2024-01-0114 minShiny New Clients!Writing contracts and client agreements that aren't SCARY... (with Lawyer Darielle Teitelbaum)When you run a client-based biz, contracts are non-negotiable. But that doesn't mean they're not scary! 😬 In this episode, Lawyer Darielle Teitelbaum walks us through what to include in your client contracts in a way that's as approachable as it gets.You'll leave this episode able to define some key contract language, and you might discover some contract terms that save your butt one day. But this isn't all about you, the service provider; We also break down why having a contract greatly benefits your clients, too.Come wrap your head around small busi...
2023-12-1823 minShiny New Clients!TikTok for Business (this strategy grew my business to 40K followers)Wanna use a TikTok strategy to market your business? When I stumbled onto TikTok in 2020, I had no idea how powerful it would be as a marketing tool. What the press deemed as a platform just for Gen Z, who were dancing and doing lipsyncs was totally untrue... And I can prove it.I've been discovered by multiple, 7 figure business owners who hired my social media management agency. (Actually, I totally forgot to say that in this episode - look at you, with the inside scoop!)You can totally use TikTok to grow your brand...
2023-12-1116 minShiny New Clients!Avoiding Criticism Online and looking weird & stupid 💁🏼♀️ (Feat. 2 embarrassing stories)Can you control how you're perceived? ...Do you try to? If you avoid posting on social media because you're worried you'll be misjudged, criticized or bullied - this episode is 110% for you. Suspend self-judgment for 15 minutes or so and stay with me here...In this episode we'll talk about the importance of being yourself in order to attract and retain clients. Jenna shares personal (embarrassing) stories from her past to explain how fear of perception can hinder business growth and how overcoming that fear can lead to success. We'll talk practically abo...
2023-11-3013 minShiny New Clients!Facing the Fear of Virality, and Managing Stress with TikTok's Viral Reiki Teacher, Molly DonlanYour nervous system is trying to protect you... But in doing so it's making you fear content creation, avoid going viral, worry you can't handle massive business growth, misinterpret emails, think people are mad at you, and toss and turn thinking about that ONE negative comment you got on a video, amongst an OCEAN of positive ones.As Molly puts it, your brain is telling you a Tiger is chasing you when really all you're doing is trying to record a video for social media. That's your nervous system in action, and it might be the thing...
2023-11-2722 minShiny New Clients!What is "Messaging" in Marketing? (and how to get more clients from your social media content)👀 Wondering what messaging is, and whether your business has nailed your key messaging? Once your marketing messaging is clear and on point, you'll be irresistible to your ideal client--- So it's integral to spend time crafting your deliberate messaging instead of marketing your business on default mode.In this episode, Marketing Coach and Social Media Agency Owner, Jenna Warriner, simplifies the meaning of what marketing messaging is (using a grocery store analogy) and gives you a list of questions to ask yourself to help figure out your own messaging.We'll also talk about how messaging fit...
2023-11-2307 minShiny New Clients!Promote a last minute Black Friday Sale (as a small business)How often should you post about your sale? Should you run a Black Friday sale? How to push a promotion without coming across as a slimy salesperson - We go there in this episode.If you're on the fence about running a Black Friday Sale for your small business this episode will also help you make a decision on whether to go for gold, or stay the course and play it slow and steady.✨Tap here to watch a FREE masterclass on “How To Get Clie...
2023-11-1510 minShiny New Clients!The product that won't sell... Don't make this marketing mistake 😬Having a hard time getting leads to bite on your offers? This might be the problem. In today's episode you'll hear a story of a business owner who found themselves selling an offer no one wanted... And how to avoid that problem in your own business.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That...
2023-11-0909 minShiny New Clients!Overcoming Anxiety Around Posting on Social Media (with Alicia Wood)Do you feel anxiety when you tap "Publish" on your social media content? Today's guest, Alicia Wood did too. But now she creates daily content and has actually fallen in love with content creation. So what changed? How did she go from anxious, uncomfortable and experiencing stage fright... To excited to make content? She'll tell you.In this episode, Alicia Wood (Mindset Coach and Intuitive Healer) shares the 2 biggest shifts that took her from scared to show up on social media for her business, to a content creator.1) Completely changing her outlook on...
2023-11-0720 minShiny New Clients!Use "Girl Math" To Price Your Offers.Wondering who started girl math? Wondering why on earth I'm even talking about it? Friend, girl math is the PERFECT entryway into talking about marketing psychology and simple pricing strategies that make people buy.In this episode I'll tell answer: What is girl math? Explain the girl math meme... And then tell you how you can harness the power of this ridiculous trend when pricing your offers, as a service based business owner.TAP HERE for the original girl math video by @SamJamessssss on TikTok (turns out, girl math started as a spinoff of "girl...
2023-11-0207 minShiny New Clients!Does the spotlight make you uncomfortable? Eliminate the fear of being seen by the masses with Master Mindset Coach TaVona DeniseAre you ready to be seen by MILLIONS? Did that question just make you sweat? Then you need to listen to this episode with special guest Master Mindset Certified Coach, TaVona Denise. She breaks down WHY expanding your comfort zone is sooooo uncomfortable, and, as always, we'll give you practical action steps you can take right now to help eliminate the fear of showing up (or any next-level growth problems, for that matter).I get a LOT of comments on social media from folks who are afraid or uncomfortable showing up - especially when it comes to...
2023-10-3016 minShiny New Clients!Accidentally growing a MASSIVE following, and the difference between selling on Instagram Vs. TikTok (with Nutritionist Lisa Kilgour)Buckle up, buds. In this episode, we talk to Lisa Kilgour about how she grew her TikTok to 288k+ followers. Spoiler: It's part strategy, part energy, part accident.Funny how these conversations about achieving massive social media growth for your business often come back to more woo topics, like trusting yourself, being ready to be seen, and doing inner work.Lisa went viral over and over and over again after YEARS of hearing crickets, and in this episode, she's spilling on what changed to make all that growth appear.Links we mention:
2023-10-2329 minShiny New Clients!Is your money mindset affecting your clients?After a fascinating encounter with a shop attendant (ok maybe I'm exaggerating) I reflect on money mindset, and the importance of not applying your OWN money hangups onto your clients.Chances are, we could all make more money if we had a greater understanding of our beliefs around money!In this episode I also mention one of my favourite money mindset/business books: Get Rich Lucky Bitch by Denise Duffield-Thomas. HERE is a link to it!✨Tap here to watch a FREE masterclass on “How To Get...
2023-10-1207 minShiny New Clients!The 3 Posts You NEED to Write for your Business InstagramThis episode outlines our Instagram Strategy and gives away the 3 types of posts you need to write for your business Instagram if you wanna grow your business with social media.We'll also talk about...How TikTok feeds can fuel your Instagram growth, 2 quick strategies to get more people from your network to follow you on InstagramHow to run a sales blitz so your Instagram leads get off the fence and invest in your services!If you are a service provider a...
2023-10-1015 minShiny New Clients!5 outlooks I embrace to have more business WINSIn this episode we talk core values, finding fun, and letting big stupid experiments lead the way to success. TAP HERE to register for Friday's free Social Media Makeover💄 Session!https://instagram-mastery-optin-form.ck.page/fd7cf8730b✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 1...
2023-10-0214 minShiny New Clients!💥This simple change increased her Instagram reach by 1000%This business owner increased her Instagram reach by 1000% and the simple change she made might surprise you. It wasn't a hack, it wasn't a trending audio or using Facebook ads - it was a mindset shift and a shift in how she approached her content.And I'll bet my bottom dollar when you make this change you're going to see follower growth and increased reach as well. Because, at the end of the day, this is the key to organic social media marketing.TAP HERE to Register for Social Media...
2023-09-2908 minShiny New Clients!How many followers do you need (as a business/influencer) to make money on Instagram?How many followers do you truly need (as a business/influencer) on social media? The history of micro-influence, the sought-after 10k followers, brand deals and how many followers you realistically need as a business, trying to get clients from your content - We're going there in this episode and I think you're gonna feel inspired when you hear this social media manager's take on it.Have you ever wondered how many followers do you need to make money on Instagram? Wait... You're not up late at night googling get rich quick schemes are you? (Spoiler: We've all...
2023-09-2213 minShiny New Clients!Do Facebook Ads Work? (And how to know when your business is ready)Thinking of using Facebook ads? FIRST STREAM THIS EPISODE. Look, I'm never gonna tell you NOT to use Facebook ads... They work, when you use them the right way. *But*, dear business owner, the fact is - they are not the secret to success and there are a lot of moving parts you need to have set up inside your own funnel, and your own business in order for ads to bring you clients.Do Facebook ads work? Yes. Does that mean your business is ready to use them? No.In this episode I'll tell...
2023-09-1414 minShiny New Clients!9 Tips to FAKE On-Camera Confidence✨Let me tell you about the time I stood on a stage in a massive theatre and completely blanked on the lyrics I was singing... Because if I can survive that, you can show up on camera in a reel or a TikTok. And with the tips I give you in this episode to help you fake on-camera confidence, you're gonna look like a top notch content creator... Heck, let's make you an influencer ;)In this episode you'll hear:- A rly freaking embarrassing story- Tips for showing up on camera with the...
2023-09-1113 minShiny New Clients!The REAL Reason You're Not Taking ActionIt's all in your head, friend. (No, seriously - everything holding you back from what you what is happening in your head). I may not be a mindset expert but in this episode, I'll share my take on mindset, attitude, and how approaching your business with an awareness of how you're thinking about it can be a total superpower and drive you toward success.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://park...
2023-09-0810 minShiny New Clients!"Hate Bait" and the Unexpected Formula for Going VIRALThis unexpected trick to going viral is actually hilarious... And once you listen this episode you're gonna run to try it to see if it works for you too!This summer I committed to GROWTH - follower growth, network growth and getting my business out there.That commitment culminated in multiple viral videos and in this episode, I'm going to tell you the exact and unconventional reason my content went viral. Join me to uncover powerful lessons for growing your business through social media.I'll also share how to plan for success in...
2023-09-0516 minShiny New Clients!The BEST and WORST money I've spent as a small business owner.Please learn from my wins (and my embarrassing losses). In this episode, I'm getting super candid about money I've invested into my business in the "wrong" ways and the "right" ways.You can grow your business so much faster (while keeping your bank account intact) when folks who have been where you are get real with the best and worst investments they've made. So let's have a mildly uncomfortable talk about money, money mindset, and how to know where to invest as a small business owner.Of course, everything in this episode is based on...
2023-08-2217 minShiny New Clients!How We Got 10 Sales Calls, in 3 Hours, With 1 Post (Breaking down our formula)What if 1 single post generated a tidal wave of business for you? In this episode, I'll tell you *exactly* how we made that happen for one of our social media management clients *and* when you click the link below you can download the same template we used to get our client 10 sales calls in 3 hours.If you're a service-based business owner, and you want more ideal clients flooding your business... This episode is for you and you're gonna wanna run to download this template (like over 1k business owners already have!)Tap here to...
2023-08-1717 minShiny New Clients!What to post if all your followers are friends and familyYou're frustrated. You feel like posting is screaming into the void, and quite frankly you're feeling a bit embarrassed. I get it. But friend, even if your followers are friends and family you gotta keep posting about your business!And before you ask; starting a new account isn't the answer - you're just making more work for yourself.In this episode, I'll give you an actionable strategy to use on Instagram specifically for your position. You know those followers of yours? (That guy you met in an improv class, your cousin and the B...
2023-08-1408 minShiny New Clients!4 Steps to SCALE Your Business to $100KDreaming of the day your business makes $100k and you can proudly be a 6 figure business owner? I got you. In this episode I'll tell you about my bumpy road to running a multiple 6 figure service based business, and some of the *exact* steps I took to build it.Stay 'til the end, when I'll give you 4 highly actionable steps to take right now to grow your business, get more clients, and put yourself on the fast track to six figures.I also wanna give a special shout out to my long time business coach...
2023-08-1016 minShiny New Clients!The absolute RIGHT and *most successful* thing to post on Instagram (and how to understand your analytics)How do you post the "Right" thing on social media? How do you know if a post is successful or a flop? What matters most? Likes? Comments? Engagement? Clicks? In this episode, I'll explain how to decipher your social media analytics (aka insights) so you can figure out which posts you make for your business are "right"!✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/
2023-08-0811 minShiny New Clients!The energy behind going viral (and how you can harness it!)In this episode we take you behind the scenes of a viral video. Rachel Lovitt guests on the show, sharing a story about how she set her mind to making a viral video - and nailed it on her first try.What makes a video go viral? How can you copy the ingredients Rachel used? Could part of the secret to going viral be in being energetically ready to have millions of eyes on you? In this episode we get WOO and talk energy and you're gonna LOVE IT.Rachel's IGRachel's...
2023-08-0316 minShiny New Clients!Niche Is Not A Naughty Word (what is a niche and how to choose yours)What does niche mean? How do you know if your marketing is niche? Most importantly, how the heck do you PRONOUNCE niche? Is it Niche? Neesh? Nich? Niché?This episode will lay out everything small business owners need to know about niche, how to choose yours and why it's worth it to stop resisting the advice to find your niche, and choose a more specific target market for your business.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to yo...
2023-07-3107 minShiny New Clients!What it means to be "Authentic" on social media (and new strategies to try)Business owners regularly tell me they want to work with authentic people, and want to be authentic leaders on social media... But what does it mean to "be authentic"? Can you control it? In this episode, we look at what traits make your audience perceive you as a more genuine person, and business owner.I'll give you actionable strategies you can use right now to open up with your audience, while protecting your own personal boundaries.I'll challenge you to answer some tough questions about who you are, and how you want to show up on...
2023-07-2713 minShiny New Clients!How the Barbie Marketing Took Over the Internet (and how to steal their strategies)2023 is the summer of Barbenheimer! The Barbie Movie Marketing gave us a masterclass in theatrical marketing, this summer! From Barbie memes to Barbie photo ops, to Barbie pride parade floats - you couldn't open your phone without seeing the quintessential Barbie Pink, these last few months.So why is the Barbie movie so popular? ...Because of the marketing!In this episode, we'll break down some of the strategies the Barbie movie marketing team used, particularly on social media... And how you can embed those same strategies into your own business's marketing!Sources:
2023-07-2412 minShiny New Clients!How Does the Instagram Algorithm Work in 2023? (No rumours just facts!)How does the Instagram Algorithm work? If you're using Instagram for business, should you have a "business" account type? I'll tell you!In this bite-sized episode you'll will...Hear how to unlock the Instagram algorithm in a way thats sustainable, and fact-based.Know what account-type to have on Instagram for your business or personal brand (Creator, Personal or Business).Discover the key mindset shift you need to get your business's content get seen by more people.Enjoying the show? Take a second to leave me 5 stars or a review and I'll be...
2023-07-2011 minShiny New Clients!The 3 Best Brands on Social Media (and how you can steal their strategies)Are you a business on social media? Ever wonder which businesses are the best at it? In this episode, I'll tell you 3 of my favourite businesses on social media and we'll break down the strategies they're using to make their businesses go totally viral online. You're going to be *shocked* to see how the strategies these top businesses are using on Twitter, Instagram and TikTok are cheap, fast, and you can copy them with this phone your holding right here in your hand.Visit the National Park Service InstagramRead an article about t...
2023-07-2011 minShiny New Clients!How To Make People Get Off the Fence and BUY!You have hot leads right now! And as Head Marketer of your own business, today's challenge is to get your current leads off the fence and get them to BUY.Wondering how to sell more and get more clients with your *current offer*? In this episode you'll learn tactics and strategies to tip your leads over the edge so you can turn them into clients.Turn your leads into clients with this social media marketing episode: "How To Make People Get Off The Fence and BUY"!✨Ta...
2023-07-2006 minShiny New Clients!How to make your posts go VIRAL (from a marketing psychology POV)It is totally freaking possible for your posts to pop off and reach the masses! In this episode we break down some of the marketing psychology behind what makes stuff go viral.We pull from Jonah Berger's book Contagious: How Things Catch On (which I highly recommend you add to your business books reading list!) If you're a small business owner or a personal brand and you create content for social media, for your business - this episode is a *must listen*.✨Tap here to watch a FR...
2023-07-2011 minShiny New Clients!Which Instagram Insights Actually Matter? (real talk, tho)Which social media insights matter? Which analytics should you track in your business, and which ones can you close your eyes and pretend you didn't see?In this episode we'll break down which instagram insights matter (I'll focus on Instagram but this really goes for all social media platforms) so you can stop getting totally overwhelmed when you open your analytics tab and proactively create better content, instead!By the way... Do you want me to audit your Instagram? I'll tell you my first impressions, quick upgrades you can make to get more engagement and...
2023-07-2008 minShiny New Clients!Teaser: Welcome to Shiny New Clients!Shiny New Clients is the world's newest marketing podcast! In these bite-sized episodes we’ll talk about social media, what makes people buy, how to go viral online and marketing psychology.We'll delve into what service based business owners need to do to attract their ideal clients with social media marketing, and what it means to be a personal brand, and a business owner.Whether you’re a creativepreneur, a dog walker or an English tutor - if you’ve got a service based business to sell, this is the show you need to fill...
2023-07-1401 min