Shows
The B2B Revenue Executive ExperienceThe Marketing Revolution in Manufacturing: Insights from Jenelle McGrath, Market VeepIn this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Jennelle McGrath, Founder and CEO of Market Veep, to share insights about transforming sales and marketing strategies in the manufacturing and industrial sectors while maintaining the human touch that makes these industries unique.What You’ll Learn:How to successfully implement CRM systems in traditional manufacturing companiesWhy manufacturing companies must balance traditional "boots on the ground" sales with modern digital strategiesThe Trade Show Success Framework for maximizing ROIHow to achieve sales and marketing alignment in traditionally siloed manufacturing organizationsWhy company culture and va...2025-05-2734 min
Thrive LouD with Lou Diamond1085: Jennelle McGrath - “Veep Leap: Jumping into the World of B2B Marketing”What if your favorite email marketing strategies are actually holding you back? It turns out, there’s a solid chance they might be. Dive deep into the world of marketing and sales with Lou Diamond and special guest Jennelle McGrath, the powerhouse behind Market Veep, in this illuminating episode of Thrive Loud. Together, they unlock the secrets behind thriving manufacturing companies and discover the "smarking" strategies that transcend typical marketing tactics. Key Highlights: Discover Jennelle's journey from a solopreneur to leading Market Veep, and how they became a HubSpot diamond partner and a tw...2025-04-1721 min
The Future of Supply ChainEpisode 105: B2B Marketing and Manufacturing with Market Veep's Jennelle McGrath
In this week’s episode, we’re joined by Market Veep’s Janelle McGrath to discuss the intertwined worlds of supply chain, marketing, and sales. We explore how aligning these departments can boost efficiency and customer satisfaction, and dive into strategies for maximizing visibility of new products and communicating sustainable practices effectively.
Come join us as we discuss the Future of Supply Chain.
Guest: Jennelle McGrath, CEO, Market Veep
Jennelle McGrath is the CEO of Market Veep, a marketing and sales agency. They host a podcast, “Finding Business Happy,” are a HubSpot Diamond certif...2025-04-1624 min
Finding Business Happy with Jennelle McGrath021 The Purpose-Driven Mindset Shift: Lead with Resilience, Authenticity & HappinessOur guest today is Jordan Benjamin, the CEO of My Core OS. After spending years in sales, including nine years at HubSpot, working with sellers and studying peak performance, Jordan found an opportunity to help sellers level up to not only build peak performance at work, but to also create harmony between work and life, so they can sustain performance over the long term. In this episode, we talk about what a personal operating system is, how we can upgrade it, and how we can develop agency in business and life. Jordan shares stories about his professional a...2025-03-2452 min
She Built It® PodcastScaling Smarter: How Jennelle McGrath Helps B2B Companies WinGrowing a business is one thing—scaling it with the right marketing, sales, and systems is another. If you've ever felt like your business growth has hit a ceiling, this episode is for you.In this conversation, host Melanie Barr sits down with Jennelle McGrath, CEO of Market Veep, to talk about how B2B companies can modernize their sales process, expand their market share, and make marketing actually work for them. Jennelle has helped countless businesses streamline their operations, increase revenue, and bridge the gap between sales and marketing.She’s also a HubSpot Diam...2025-03-1817 min
Manufacturing Culture PodcastHappiness Isn't a DestinationSummaryIn the Manufacturing Culture Podcast episode, host Jim Mayer speaks with Janelle McGrath, CEO of MarketVeep, about the importance of happiness in business and workplace culture. Janelle shares her journey as an entrepreneur, her unique approach to fostering a positive work environment, and her innovative practices at MarketVeep, including a dedicated wellness day for employees. The conversation also touches on the future of manufacturing, leadership, and the evolving role of technology in the workplace. In this conversation, Jennelle shares her insights on happiness, the importance of community, and the journey of personal and professional growth. She...2025-03-1259 min
Finding Business Happy with Jennelle McGrath020 No More Dead Leads: The Quiz Funnel Secret That’s Changing B2B SalesOur today’s guest is Maxwell Nee, the Chief Revenue Officer of ScoreApp and a six-time award-winning entrepreneur who has been featured in TV, radio, Forbes, Singapore's Business Times and Australian Business Review. ScoreApp is a quiz marketing platform with over 7000 subscribers, and it's the scorecard tool that helps attract, engage and convert your audience. At MarketVeep, we’ve been using it for a year and half and it’s been a game changer for us. Maxwell explains what quiz marketing is and how it can be used in B2B sales. He gives an overview of how Sco...2025-02-1727 min
The Hard Truth About B2B eCommerceEpisode 139: Jennelle McGrath, CEO at Market Veep (Hubspot & Marketing Automation Expert)Send us a textJennelle McGrath is the CEO of Market Veep, a full service marketing agency. We discuss the importance of marketing in manufacturing & distribution, and how tools like Hubspot can play a critical role. Hubspot allows companies to unify their CRM, marketing, and operations. We discuss the challenges of keeping sales, marketing, and operations working in unison to progress eCommerce forward in a positive direction.2025-02-121h 04
The Manufacturers' NetworkExploring Modern Marketing Strategies for Manufacturing with Jennelle McGrathConnect with Jennelle McGrath: https://www.linkedin.com/in/jennellemcgrath/Facebook: https://www.facebook.com/marketveep/LinkedIn: https://www.linkedin.com/company/market-veep/Twitter/X: https://x.com/market_veepInstagram: https://www.instagram.com/market_veep/YouTube: https://www.youtube.com/@FindingBusinessHappyPodcastWebsite: https://www.marketveep.com/In this insightful episode of the Manufacturers Network Podcast, host Lisa Ryan engages in a compelling conversation with Jennelle McGrath, the dynamic leader of Market Veep. Specializing in helping manufacturing companies grow their market share and enhance their sales and marketing efforts, Jennelle shares her rich experience and practical tips for na...2025-01-2731 min
Finding Business Happy with Jennelle McGrath019 Boundless Living: The Global Pursuit of Intentional HappinessWhat does it really look like to live and work abroad and still find absolute happiness? We have two amazing guests today who will share their experiences of finding happiness through travel. Elodie Ferchaud is the co-founder of Boundless Life, helping people and families live and learn from all over the world. Katelynn Minott is the CEO of Bright!Tax, the leading online US expat tax services provider serving over 200 countries. We talk about the unique rewards and challenges of extended stays overseas for families. We discuss the importance of building community when being an expat, the i...2025-01-1346 min
Finding Business Happy with Jennelle McGrath018 The Road to $50M: A 25X Growth Playbook Fueled by Sales GritGlenn Poulos is the Co-Founder, Vice President and General Manager of Gap Wireless Inc., which is now NWS. He's also the author of the book “Never Sit in the Lobby,” a LinkedIn top voice, podcast host, business coach and public speaker. Glenn has had an incredible journey in sales over four decades and he learned amazing business and life lessons along the way. In this episode, Glenn shares some of the stories from his career in sales and how Gap Wireless came about. He also gives us a sneak peek into the chapters of his book and some...2025-01-0651 min
Finding Business Happy with Jennelle McGrath017 Building Partnership Networks for ScalabilityOur guest Sam Yarborough is the Chief Growth Officer at Invisory, and the Co-Host of the Friends with Benefits Podcast. Invisory helps companies execute and elevate partner strategies within major marketplaces. Sam’s role is to develop partnerships with Salesforce and help customers break into this large ecosystem to make a meaningful impact for their business. The podcast that Sam co-hosts with her husband Jason is also about revenue-generating partnerships and building professional relationships that last. In today’s episode, we are talking about developing partnerships and successful networks to help grow and scale your business. We also...2024-09-0247 min
Finding Business Happy with Jennelle McGrath016 How to Elevate Your Brand with SwagOur guest this week is Stephanie Brown, CEO at Ox & Pine Leather Goods. Stephanie started Ox & Pine back in 2014 with her journals as the flagship product. She has a passion for leatherwork and business and loves spending time with her family. She has an amazing team and enjoys helping others create something meaningful. Ox & Pine is a true example of how to treat a customer above and beyond.Today we discuss how to elevate your brand with the power of swag. We talk about the trends in the swag space, the value of quality products and the...2024-08-1238 min
Finding Business Happy with Jennelle McGrath015 Empowering Manufacturers to Fund Marketing and Sales InitiativesThis week our guest is Micki Vandeloo, the President of Lakeview Consulting. She is a grant writer extraordinaire who has been in the business for over 10 years, and so far has helped manufacturers find and get grants of $150 million in total. Micki is here to spill some secrets to help companies get funding for their business, including their marketing and sales initiatives. We talk about why entrepreneurs should consider getting funding through grants, what types and sizes of grants and other funding are available, how the application process looks like, where to find grants for your business a...2024-07-0136 min
Finding Business Happy with Jennelle McGrath014 Sales Training for Sustainable ScalabilityThis week, we're talking with Hamish Knox, the owner of Sandler Training in Calgary. Hamish is a renowned sales trainer, author of two books, host of the Full Funnel Freedom Podcast, as well as the first Canadian recipient of the David H. Sandler Award.In this episode we talk about sales training for sustainable scalability. Hamish shares with us his incredible journey through multiple industries to becoming a Sandler Trainer, the key things for building a consistent and scalable sales funnel, how to lead and manage change in a company, what business happy means for him, and...2024-06-2445 min
Finding Business Happy with Jennelle McGrath013 AI, SEO & How to Crush Your Competition with TrendsFernando Angulo is the Senior Market Research Manager at Semrush and an absolute rock star in the SEO space and go-to-market strategy. Semrush is a tool for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. Today, Fernando is sharing his insights and knowledge of what he’s learned over these 13 years of working with Semrush. We are discussing the importance and power of content strategy, audience analysis and data analysis, the impact of AI on SEO and content generation, as well as the mindset and culture of entrepreneurship and what business happy mea...2024-06-1752 min
Finding Business Happy with Jennelle McGrath012 AI, Call Tracking and Lead GenerationOur guest today is Mike Stocker, VP of Partnerships at CallRail. CallRail is the leading AI-powered call tracking and lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. CallRail is integrated with HubSpot and many other CRM platforms and tools, and it helps solve some common pain points in the lead generation process that we’re discussing in this episode. We also talk about current shifts in the market when it comes to customer journeys and lead generation processes, how businesses can leverage call tracking and what first steps they can...2024-06-0341 min
Finding Business Happy with Jennelle McGrath011 The Happiness Advantage: Elevating Sales RecruitmentThis week, our guest is Dan Fantasia of Treeline, a sales recruiting organization that specializes specifically and solely in the career advancement of sales professionals. Treeline has been in business for 23 years and they helped change the lives of over 3,500 sales professionals.Dan shares some of his insights into the trends in the market right now, stemming from his decades-long experience in the sales recruitment business. We discuss the most common mistake that companies make when hiring a salesperson, and the importance of leadership, direction, culture fit and patience in the hiring process. We also talk about...2024-05-2738 min
Finding Business Happy with Jennelle McGrath010 Happy Sales Blueprint: Training, Skills and MentorshipWelcome back to the Finding Business Happy Podcast! Today, we are talking with a mix of wonderful salespeople from UNH Sales as well as HubSpot, about what makes happy sales blueprint and how to teach, learn, and develop sales skills. Our guests are James McIlroy, Director at UNH Sales Center and Senior Lecturer in Marketing at Peter T. Paul College of Business and Economics; Audrey Buckenmaier, Economics Student at University of New Hampshire, Peter T. Paul College of Business and Economics, and Patrick Casey, Account Executive at HubSpot and UNH Alumni. We talk about the sal...2024-05-2049 min
Finding Business Happy with Jennelle McGrath009 How to Get Comfortable Being UncomfortableIt's not easy at all being vulnerable in business. However, some of our company’s most profound and pivotal impacts have come from deeply personal experiences and moments. Many times, it was the feeling of upset that fuelled the speed of change. In today’s episode, I’ll dive into the topic of vulnerability in business, and how to get comfortable being uncomfortable. I’ll talk about why vulnerability in business transcends any job or role, how to open yourself as the leader to your team, and how to start fostering vulnerability, honesty and openness as core values th...2024-03-2511 min
Finding Business Happy with Jennelle McGrath008 Giving Generously and Company CultureMost people, when they think of company culture, they think about swag, meals, free snacks or even nap pods. But that's not really what we think of in terms of company culture. Those are amazing things to have, but the likelihood that a small to mid-sized business can afford this and fund this for an entire team is very unlikely. So, how do we embed the value of giving into a company without all of that insane overhead?In today’s episode, we’re going to talk about generosity in your company culture. We’re going to give m...2024-03-2123 min
Finding Business Happy with Jennelle McGrath007 Saying No Can Be a Positive ThingIn life, as we all know, most lessons aren’t ones that you ask for. There's a moment in every business that you need to get to, where you're able to draw the line in the sand and say what you’re not willing to stand for and how you don’t want to operate as a company. I truly believe that, if you're willing to do the hard things when it comes to your values, if you’re ready to hire by them, fire by them and lose revenue by them, that’s what really defines your organ...2024-03-1813 min
Finding Business Happy with Jennelle McGrath006 Money Secrets are Costing YouAs we all know, money can be the barrier between being stuck where you are, or breaking through the next level. Whether that is having or not having a budget, using it properly, hidden revenue or misaligned goals, all of this influences your growth trajectory. In today’s episode, we're talking about how money secrets are costing you in your business. I’m going to share four common secrets that have helped us get clients to the next level in their businesses. Uncovering these money secrets and revenue hidden in corners will hopefully help you, too, get peace...2024-03-1512 min
Finding Business Happy with Jennelle McGrath005 Happy Business ValuesAs humans, we all have values and perspectives that each individual person stands behind. They are a person's compass for how they live their life and make decisions. In business, it's very similar. Core business values help us determine where to drive the ship when we get off course and get us back on track.Today, we’re going to talk about finding happy business values. We're going to talk about why they're important, how to determine them and what it means for an organization to live them out. I’m also going to share three ideas for...2024-03-1415 min
Finding Business Happy with Jennelle McGrath004 Being Happy with Your DataToday we're talking all about the data, the good, the bad, the ugly, and what it looks like when you have it all organized together. The fact is that having all the information at our fingertips helps give us peace of mind. Regardless of it being good or bad, burying our head in the sand and not having a clear access to datasets sets us up for heartaches, landmines and plenty of stress. In this episode, I’m going to talk about the importance of connecting all of your data, using systems and automated, granular reporting the rig...2024-03-1311 min
Finding Business Happy with Jennelle McGrath003 Being Human to Your TeamLife happens, and work sometimes gets in the way, not because people aren't hard workers or caring people. It can be as simple as they couldn't fall asleep at night, or as serious as a family member getting rushed to the hospital. In this episode, I’m going to talk about what it means to be human to your team. I’m going to share some stories of life happening and what we did as a business to help. This is not with the intention to brag about it, but to emphasize that it’s not massive financi...2024-03-1216 min
Finding Business Happy with Jennelle McGrath002 Happy Scaleable SalesLots of people and companies can scale, obviously, but are they actually happy? What does happy mean when it comes to sales? It's more than just hitting your quota this month, but how much effort did it take to close it? How much manual activity are you doing in a day? And is leadership happy? Can they see the full pipeline at any given moment? Are they able to plan growth for their organization? All of these pieces contribute to the overall company happiness, individual happiness and team happiness.So today, I’m talking about the elephant in...2024-03-0622 min
Finding Business Happy with Jennelle McGrath001 Your Business Mission: Keep People HappyYour ultimate business mission is to keep your people happy by fostering an amazing company culture based on your core values. It’s surprising that some great organizations avoid promoting their culture for fear of how it might come off, but I believe that not talking about your company culture is not an option. Because how are you going to attract other awesome people to your team and awesome clients to your business? In this episode, I’m talking about creating happy relationships and a happy culture internally and externally, about the importance of transparency and honesty in th...2024-03-0613 min
Finding Business Happy with Jennelle McGrath000 Welcome to the Finding Business Happy Podcast!Welcome to Finding Business Happy, a show about living your best life inside and outside of work as a leader in business. I’m Jennelle McGrath, the founder of MarketVeep, a sales and marketing agency born out of a love of helping people and businesses thrive and grow. MarketVeep started as a sole practitioner consultancy, and over time has evolved into a thriving organization that is hyper-focused on people and the company culture.But it wasn't always a smooth road. For almost a decade we’ve been putting time and thought into answering the question, how do we g...2024-03-0610 min
Help! My Business is GrowingHow to successfully implement HubSpot, with Jennelle McGrathComments? Suggestions? Text the show here! While HubSpot has many features, it can also seem overwhelming. With so much going on, it’s hard to know where to start or how to make the most of it. And if you're not careful, you can easily get bogged down in all the (helpful) bells and whistles and lose sight of your overall goals.So, what exactly is HubSpot? Why do businesses love it? What makes it different from other CRM platforms? And how do...2023-11-2441 min
Full Funnel Freedom103 Dealing with Employees Working in Different Styles than You, with Jennelle McGrathEveryone works differently. Being a successful leader takes being able to adapt and adjust to how each person on your team operates their day-to-day. This week we take insights and ideas from Jannelle McGrath. Jannellle is the CEO of MarketVeep, a Diamond HubSpot partner. In addition to being a Diamond Hubspot partner, MarketVeep is a certified Best Places to Work company, an Inc. Best Places to Work, and Inc. 5,000 Regional Fastest Growing Companies honoree. What you'll learn: How to deal with employees operating in different working styles than you What is a mo...2023-08-0719 minFull Funnel Freedom103 Dealing with Employees Working in Different Styles than You, with Jennelle McGrathEveryone works differently. Being a successful leader takes being able to adapt and adjust to how each person on your team operates their day-to-day. This week we take insights and ideas from Jannelle McGrath. Jannellle is the CEO of MarketVeep, a Diamond HubSpot partner. In addition to being a Diamond Hubspot partner, MarketVeep is a certified Best Places to Work company, an Inc. Best Places to Work, and Inc. 5,000 Regional Fastest Growing Companies honoree. What you'll learn: How to deal with employees operating in different working styles than you What is a mo...2023-08-0719 min