Shows
Choice Hacking: The Marketing Psychology PodcastHow Luxury Brands Use Psychology Against You (Hermes, Porsche, Ferrari, Rolex) | How to make people crave your products⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their mark...
2026-02-1516 min
Build with Choice Hacking: How to Sell ExpertiseHow to Price Expertise (No Spreadsheets Required)⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐FREE RESOURCES✅ Get my Consulting Starter Kit FREE here: choicehacking.com/starter-kit✅ Get my FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/course✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE daily tools and strategies for growing your very own $1M+ Solo Brand: Join...
2026-02-1210 minChoice Hacking: The Marketing Psychology PodcastThe $1B Psychology Behind Duolingo & Its Unhinged Mascot | How to make your product a habit, so buyers keep⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their mark...
2026-02-0616 minChoice Hacking: The Marketing Psychology PodcastHow Zara Used Psychology to Make $38B with Mass Market Fashion | How to get attention, drive sales, and avoid the Wallpaper Effect⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their mark...
2026-01-3012 minBuild with Choice Hacking: How to Sell ExpertiseHow to Grow Your Consulting Business in 2026⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐FREE RESOURCES✅ Get my Consulting Starter Kit FREE here: choicehacking.com/starter-kit✅ Get my FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/course✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE daily tools and strategies for growing your very own $1M+ Solo Brand: Join...
2026-01-2917 minBuild with Choice Hacking: How to Sell ExpertiseHow Your Business Can Get Clients' Attention with Signature IP⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐FREE RESOURCES✅ Get my Consulting Starter Kit FREE here: choicehacking.com/starter-kit✅ Get my FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/course✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE daily tools and strategies for growing your very own $1M+ Solo Brand: Join...
2026-01-2913 minBuild with Choice Hacking: How to Sell ExpertiseWhy Your Social Media Posts Aren't Getting Clients (Even If They're Getting Likes)⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐FREE RESOURCES✅ Get my Consulting Starter Kit FREE here: choicehacking.com/starter-kit✅ Get my FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/course✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE daily tools and strategies for growing your very own $1M+ Solo Brand: Join...
2026-01-2912 minBuild with Choice Hacking: How to Sell Expertise6 Psychological Marketing Triggers to Make People Buy From You⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐FREE RESOURCES✅ Get my Consulting Starter Kit FREE here: choicehacking.com/starter-kit✅ Get my FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/course✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE daily tools and strategies for growing your very own $1M+ Solo Brand: Join...
2026-01-2918 minBuild with Choice Hacking: How to Sell ExpertiseHere's Why Depending on Referrals Can Kill Your Business (And What to Do Instead)⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐FREE RESOURCES✅ Get my Consulting Starter Kit FREE here: choicehacking.com/starter-kit✅ Get my FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/course✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE daily tools and strategies for growing your very own $1M+ Solo Brand: Join...
2026-01-2911 minBuild with Choice Hacking: How to Sell ExpertiseGet More Clients for Your Business with This Simple Strategy⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐FREE RESOURCES✅ Get my Consulting Starter Kit FREE here: choicehacking.com/starter-kit✅ Get my FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/course✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE daily tools and strategies for growing your very own $1M+ Solo Brand: Join...
2026-01-2915 minBuild with Choice Hacking: How to Sell Expertise4 Mindsets Keeping Your Sales Stuck (and What $1M+ Business Owners Do Instead)⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐FREE RESOURCES✅ Get my Consulting Starter Kit FREE here: choicehacking.com/starter-kit✅ Get my FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/course✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE daily tools and strategies for growing your very own $1M+ Solo Brand: Join...
2026-01-2906 minBuild with Choice Hacking: How to Sell ExpertiseHow I 6x’d My Sales (Without Being Pushy or Annoying My Clients)⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐FREE RESOURCES✅ Get my Consulting Starter Kit FREE here: choicehacking.com/starter-kit✅ Get my FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/course✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE daily tools and strategies for growing your very own $1M+ Solo Brand: Join...
2026-01-2913 minBuild with Choice Hacking: How to Sell Expertise3 Way to Raise Your Prices (Without Losing Clients)⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐FREE RESOURCES✅ Get my Consulting Starter Kit FREE here: choicehacking.com/starter-kit✅ Get my FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/course✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE daily tools and strategies for growing your very own $1M+ Solo Brand: Join...
2026-01-2912 minBuild with Choice Hacking: How to Sell ExpertiseThe Easiest Way to Get More Clients⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐FREE RESOURCES✅ Get my Consulting Starter Kit FREE here: choicehacking.com/starter-kit✅ Get my FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/course✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE daily tools and strategies for growing your very own $1M+ Solo Brand: Join...
2026-01-2912 minBuild with Choice Hacking: How to Sell ExpertiseHow I Created $250M+ for My Clients: The System for Scaling Solo Businesses to $1M/Year⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐FREE RESOURCES✅ Get my Consulting Starter Kit FREE here: choicehacking.com/starter-kit✅ Get my FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/course✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE daily tools and strategies for growing your very own $1M+ Solo Brand: Join...
2026-01-2915 minBuild with Choice Hacking: How to Sell ExpertiseHow to Start a Consulting Business From Scratch (5 Simple Steps)⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐FREE RESOURCES✅ Get my Consulting Starter Kit FREE here: choicehacking.com/starter-kit✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE daily tools and strategies for growing your very own $1M+ Solo Brand: Join the 10k+ people getting my newsletter: https://www.choicehacking.com/read/WORK WITH ME✅ Ge...
2026-01-2919 minChoice Hacking: The Marketing Psychology PodcastThe Rise & Fall of Toys R Us | The Psychology Behind Its Failure⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their mark...
2026-01-2217 minChoice Hacking: The Marketing Psychology PodcastLoss Aversion: How to ethically drive action, urgency, and sales with buyer psychology⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their mark...
2026-01-1513 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Psychology Saved Apple | Why this principle is so powerful, to brands of all sizes⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their mark...
2026-01-0510 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Psychology Built Febreze Into a $1B Brand⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their mark...
2026-01-0210 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Pratfall Effect: What happens when brands make big, public mistakesSEASON 9 COMING JANUARY 15TH, 2026 ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too...
2025-12-3110 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products HostageSEASON 9 COMING JANUARY 15TH, 2026⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too...
2025-12-2917 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Psychology Saved Dominos Pizza | How to survive when your customers hate you⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Jo...
2025-12-2611 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Jo Malone (a tiny perfume company) used psychology to take over the world⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Jo...
2025-12-2412 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Coffee (and a Bit of Psychology) Saved McDonald's⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Jo...
2025-12-2208 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Psychology Behind the Rise of Liquid Death⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Jo...
2025-12-1910 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Psychology Behind SPOTIFY'S Success⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Jo...
2025-12-1710 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How COURSERA made education (ethically) addictive⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Jo...
2025-12-1512 minChoice Hacking: The Marketing Psychology PodcastHow Walmart Used Psychology to Become the World's Biggest Company | How to grab attention, drive sales, and build trustSEASON 9 COMING JANUARY 6TH, 2025 ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) u...
2025-10-2115 minChoice Hacking: The Marketing Psychology PodcastThe Psychological Traps That Killed Blockbuster Video | Lessons on how to build, grow, and innovate your business⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Jo...
2025-10-1413 minChoice Hacking: The Marketing Psychology PodcastHow Apple, Amazon, and Patagonia Used the Halo Effect to Build Billion Dollar BrandsThe Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist. In the case of people, studies have shown that thinking someone is attractive can make you believe that they’re more honest, more intelligent, and more kind. Even just being taller than average can make people think you’re more skilled than you are. This is all very interes...
2025-10-0713 minChoice Hacking: The Marketing Psychology PodcastThe psychological power of Starbucks' Pumpkin Spice Latte | How to create cult products no matter your industry or sizeI have a confession to make – I'm a huge Starbucks fan.I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth. I grew up watching Friends and Frasier, and both shows made the idea of going to a "coffee shop" seem like an exotic outing that was only available to people who lived in the Big City.I did not live in the big city. I was a military kid, raised mostly in rural North Dakota, Texas, and Virginia. When I did fin...
2025-09-3012 minChoice Hacking: The Marketing Psychology PodcastWhy Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology | How to create attention-getting products with built-in audiencesPicture this: A flat grey truck with no top of the line speaker system. No big navigation screen or fancy leather interior. Not even automatic windows.Just a plain, stripped-down, bare bones truck. And people are lining up to buy it.The company is called Slate, and it’s an innovative, low cost customizable vehicle - kind of a LEGO kit on wheels - that starts at about $25,000. Join me today as I explore why selling something unfinished can be more powerful than selling something perfect - and how S...
2025-09-2313 minChoice Hacking: The Marketing Psychology PodcastHow Apple's iPhone Used Psychology to Conquer the Smartphone Market | How to create and launch a status brandThe iPhone changed everything.It's one of the most desirable and innovative products in the world.And only creative, brilliant geniuses – like you – own an iPhone.At least, that’s what Apple wants you to think…But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price?The answer isn't found in processing power or camera specs. It's in psychology.Join me today as we unpack th...
2025-09-1612 minChoice Hacking: The Marketing Psychology PodcastThe Choice Overload Effect: When too many options is a bad thing | How to attract more buyers by streamlining your offersHave you ever experienced analysis paralysis? This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING. It's really no wonder that the average person can feel overwhelmed by information, options, and choice. Every year in the United States, for example, 30,000 new products are released into the market. The average American grocery store, so not a superstore like a Walmart, just a norm...
2025-09-0912 minChoice Hacking: The Marketing Psychology PodcastHow one simple psychology principle transformed this product from low class to luxury (and a $41B market) | How to create meaningful products and marketing messagesThere's a type of fabric that looks like leather, feels like leather, but isn’t leather (or made from any animal materials). For decades, it was called "Pleather" – a combination of the words "plastic" and "leather" – and it was considered cheap, tacky, and artificial.But today, that same material is a $41 billion market.What changed? The name. Now we call Pleather "Vegan Leather."And that simple reframing transformed not just how people perceive the material, but how they feel when they’re wearing it.Join host Je...
2025-09-0214 minChoice Hacking: The Marketing Psychology PodcastHow Coca-Cola used psychology to become the world's most memorable brand | How to win the battle for your buyer’s mindCoca-Cola, is unquestionably, the most memorable brand on earth. Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth. And that’s not a mistake. It’s the result of over a hundred years of careful and deliberate brand management, marketing, advertising, and influencing of culture. All in the service of lodging its logo, brand, and product firmly in peoples’ minds. But how did Coke do it, why did it work, and what can we learn from their strategy?Joi...
2025-03-1116 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The psychology of Starbucks RewardsPeople love Starbucks. But its loyalty app - Starbucks Rewards - is no slouch either. Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue.But how did Starbucks Rewards become the king of loyalty programs? Unsurprisingly there’s some marketing psychology and behavioral science behind why the app - and Starbucks - are so addictive…⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn...
2025-02-2512 minChoice Hacking: The Marketing Psychology PodcastThe Pratfall Effect: What happens when brands make big, public mistakes (2025)When Barrack Obama was running for President, a journalist asked a bit of a “gotcha” question. He asked candidate Obama whether he’d ever smoked m*rijuana. And instead of trying to hide a mistake that might’ve cost him the race, he admitted to it. Obama said, “When I was a kid, I inhaled. That was the point.” Because Obama was already seen as a likeable, smart and competent guy something called the Pratfall Effect kicked in, and made him even more likeable, because now he didn’t seem “too perfect.”...
2025-02-1810 minChoice Hacking: The Marketing Psychology PodcastHow Psychology Built Febreze Into a $1B Brand⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekl...
2025-02-1110 minChoice Hacking: The Marketing Psychology PodcastThe Psychological Power of "Ugly" DesignIn 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online.But instead of relying on assumptions and second-hand information, they decided to meet 40+ American and British conspiracy theorists face-to-face.The Jigsaw executives were shocked by what they learned.Especially when they saw where the conspiracy theorists got their information.The websites that they trusted were a lot of things... but above all, they were poorly designed.❌ In a word, they were ugly.✅ But they were also clearly persuasive.So...
2025-02-0410 minChoice Hacking: The Marketing Psychology PodcastHow Psychology Saved AppleSEASON 9 COMING JANUARY 6TH, 2025 ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too...
2025-01-2810 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Mini (and BMW) used psychology to become a cult classicIt's one of most interesting and unique cars around - the Mini. Built to help postwar England deal with rising fuel costs, Mini is a rare example of a product that started out practical only to become cool. How?Well it's down to some clever applications of marketing psychology and behavioral science - used consciously, or not. Join me today as I unpack Mini's rise as one of history's most innovative and influential car brands in history - and the lessons it can teach us about launching and growing a cult...
2025-01-0711 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The UNTOLD story of why Kmart failedIt’s one of the biggest FAILS in business history - Kmart. You may think you know the story - But contrary to popular belief, Kmart’s problems were way bigger than Walmart or even Amazon. And actually, lots of them weren’t even Kmart’s fault. I’m Jennifer Clinehens and you’re listening to Choice Hacking - a podcast about applying behavioral science and psychology to business, marketing, experience design, and more. Join me on this episode of the Choice Hacking podcast, as we unpack the psychology behind one of t...
2024-12-3112 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Psychology Behind Aldi's Massive GrowthAldi is a discount grocer with a cult following. And it’s now the fastest growing grocery store in the US.They have more than 2,200 locations and they’re growing by 100 stores a year, nudging ever closer to rivals like Walmart, Costco, and Kroger.Unsurprisingly, a lot of that success is down to how Aldi applies psychology and behavioral science throughout its customer experience. They’re masters at balancing low price with a deep understanding of their customers’ mindsets, needs, and mental models to create a store that makes everything feel like goo...
2024-12-2410 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Duolingo Used Psychology to Make Learning AddictiveDuolingo is one of the world’s most successful learning-based businesses. In 2023, it made nearly half a billion dollars in revenue (a 46% increase from the year prior) and had 16.3M daily active users. Maybe its success isn’t surprising — there are lots of reasons to want to learn a new language: Maybe you’re planning a trip abroad, you’d like to improve your job prospects, or you were inspired by a popular movie or show.But here’s Duolingo’s big challenge: It’s easy to be excited about starting a learning journey...
2024-12-1714 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products Hostage⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Jo...
2024-12-1017 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: Part One - How Disney used psychology to become the happiest place on EarthThank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Want to grow your business with the power of psychology, behavioral science, and predictive AI?When you’re ready, Choi...
2024-11-1913 minChoice Hacking: The Marketing Psychology PodcastHow Psychology Saved Domino's PizzaThank you so much for listening to the Choice Hacking podcast. ✅ Join my free newsletter to become a marketing psychology master in
2024-10-2911 minChoice Hacking: The Marketing Psychology PodcastJo Malone: How a tiny perfume company used psychology to take over the world⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Jo...
2024-10-0812 minChoice Hacking: The Marketing Psychology PodcastHow Red Bull Uses Psychology to Sell 15k Energy Drinks a DayThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-10-0109 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Psychology Behind the Failure of JC PennyThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-09-2412 minChoice Hacking: The Marketing Psychology PodcastThe Psychology Behind the Rise of Liquid Death⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Jo...
2024-09-1710 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Target used psychology to perfect its experienceThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-09-1012 minChoice Hacking: The Marketing Psychology PodcastHow COURSERA made education (ethically) addictive⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Jo...
2024-09-0312 minChoice Hacking: The Marketing Psychology PodcastThe Psychology Behind SPOTIFY'S SuccessThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-08-2710 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Billion Dollar Marketing Genius Behind Grey GooseThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-08-2010 minChoice Hacking: The Marketing Psychology PodcastThe Psychology Behind Quibi's $2B FailThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-08-1311 minChoice Hacking: The Marketing Psychology PodcastHow psychology saved Chivas Regal scotchThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-08-0611 minChoice Hacking: The Marketing Psychology PodcastHow coffee (and a bit of psychology) saved McDonald's⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Jo...
2024-07-3008 minChoice Hacking: The Marketing Psychology PodcastHow Mini (and BMW) used psychology to become a cult classicThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-07-2311 minChoice Hacking: The Marketing Psychology PodcastThe psychology behind Blockbuster's $3B failureThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-07-1612 minChoice Hacking: The Marketing Psychology PodcastWhy Hermes, Porsche, Ferrari, and Rolex hold their products hostageThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-04-1617 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Psychological Failure of New CokeThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-04-0412 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee ChainThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-03-2811 minChoice Hacking: The Marketing Psychology PodcastThe UNTOLD story of why Kmart failedThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-03-2112 minChoice Hacking: The Marketing Psychology PodcastHow a tiny perfume company used psychology to take over the worldThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...
2024-03-1312 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear BrandThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: The Rise of Nike: The Psychology Behind Its SuccessDisclaim...
2024-02-1512 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buyThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: The Gruen Effect: How IKEA’s Store Design Makes You Buy More...
2024-02-0809 minChoice Hacking: The Marketing Psychology PodcastPart Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral ScienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: New York Times: How Uber Uses Psychological Tricks to P...
2023-11-0211 minChoice Hacking: The Marketing Psychology PodcastPart One - How Uber Used Psychology to Perfect Its ExperienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, 5 Ways Uber Used Psychology to Perfect Its Experi...
2023-10-2609 minChoice Hacking: The Marketing Psychology PodcastHow Psychology Saved Dominos Pizza⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Jo...
2023-10-1811 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How WALMART used psychology to become the world's biggest retailerThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: How Walmart used psychology to become the world’s largest re...
2023-04-0614 minChoice Hacking: The Marketing Psychology PodcastUber: Part TwoThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: New York Times: How Uber Uses Psychological Tricks to P...
2022-07-2811 minChoice Hacking: The Marketing Psychology PodcastUber: Part OneThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, 5 Ways Uber Used Psychology to Perfect Its Experi...
2022-07-2109 minChoice Hacking: The Marketing Psychology PodcastThe Pratfall Effect: What happens when brands f'upThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Join my free newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is the Pratfall Effect?
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2022-07-0710 minChoice Hacking: The Marketing Psychology PodcastHow Target Used Psychology to Perfect Its ExperienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Join my free newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: 5 Ways Target Uses Psychology to Perfect...
2022-06-3012 minChoice Hacking: The Marketing Psychology PodcastHow Netflix Used Psychology to Perfect Its ExperienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to learn more and support the podcast. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice...
2022-04-1912 minChoice Hacking: The Marketing Psychology PodcastThe Gruen Effect: The fascinating ways store environments affect what (and how much) we buyThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: The Gruen Effect: How IKEA’s Store Design Makes You Buy More...
2022-03-2209 minChoice Hacking: The Marketing Psychology PodcastConfirmation Bias: The ethics and advantages of customers' desire to be rightThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: What is Confirmation Bias?Disclaimer: Some resources include affiliate l...
2022-03-0810 minChoice Hacking: The Marketing Psychology PodcastHow Nike Used Psychology to Become the World's Biggest Sportswear BrandThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: The Rise of Nike: The Psychology Behind Its SuccessDisclaim...
2022-02-2312 minChoice Hacking: The Marketing Psychology PodcastWORDLE: The Fascinating Psychology Behind Why It's Gone ViralThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my new mini-course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, The Fascinating Psychology That Makes...
2022-02-0909 minChoice Hacking: The Marketing Psychology PodcastThe Halo Effect (Remastered): Why design overrides functionalityThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is the Halo Effect?Disclaim...
2022-02-0109 minChoice Hacking: The Marketing Psychology PodcastHow Starbucks Used Psychology to Perfect Its ExperienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, 5 Genius Ways Starbucks Used Psychology to Become...
2022-01-2511 minChoice Hacking: The Marketing Psychology PodcastHow Peloton Used Psychology to Perfect Its ExperienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, How Peloton uses psychology to make exercise addictive...
2022-01-1814 minChoice Hacking: The Marketing Psychology PodcastHyperbolic Discounting: Why we punish our future selvesThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Learn more about my NEW course: "Behavioral Science and Psychology 101 [for Marketers]"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehack...
2022-01-1109 minChoice Hacking: The Marketing Psychology PodcastFresh Start Effect: Why holidays make us want to changeThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is the Fresh Start Effect?Disclaimer...
2022-01-0410 minChoice Hacking: The Marketing Psychology PodcastHow Walmart Used Psychology to Perfect Its ExperienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: How Walmart used psychology to become the world’s largest re...
2021-08-1314 minChoice Hacking: The Marketing Psychology PodcastHow Trader Joe's Defeated Choice OverloadThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: How Trader Joe's Uses Psychology to Perfect Its Experience...
2021-07-2112 minChoice Hacking: The Marketing Psychology PodcastTrader Joe'sTime Stamps[0:14] – Jennifer opens by discussing Trader Joe's and its popularity.[2:07] – Jennifer explains what Trader Joe's is to someone outside the United States who might not be familiar with it.[2:58] – We learn that one reason for Trader Joe's success is its limited choice.[3:49] – Jennifer refreshes us on what the choice overload principle is.[4:30] – Research has found four predictors as to when choice overload will appear, the first being choice set complexity.[5:04] – The second predictor is called decision task difficulty.[5:25] – The third predictor of choice overload, we learn, is p...
2021-07-2012 minChoice Hacking: The Marketing Psychology PodcastHow Peloton Used Psychology to Perfect Its ExperienceTime Stamps[0:37] – Jennifer opens by discussing exercise and its connection to hyperbolic discounting or Present Bias.[2:22] – Jennifer talks more about the overall topic of this episode – how we can apply Peloton's strategies to our own businesses.[3:49] – We learn a little bit more about Peloton, such as when it was founded and why its users are so obsessive.[4:44] – Peloton gets people on the bike using the Sunk Cost Fallacy.[5:20] – Default Bias also plays a role in how Peloton gets people on the bike.[5:47] – Peloton also uses the Halo Effect to get...
2021-06-1513 minChoice Hacking: The Marketing Psychology PodcastCocktail Party Effect: How to apply the science of personalizationThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is the Cocktail Party Effect?Disclaimer: Some resour...
2021-06-0311 minChoice Hacking: The Marketing Psychology PodcastHow IKEA used psychology to become the world's biggest furniture retailerThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: How IKEA used psychology to become the world’s largest fu...
2021-05-1813 minChoice Hacking: The Marketing Psychology PodcastSocial Proof: The persuasive power of crowdsThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is social proof?How to Use Social Proof to P...
2021-05-0412 minChoice Hacking: The Marketing Psychology PodcastCashless Effect: How eliminating the “pain of payment” can improve your experienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is the Cashless Effect?How Panera uses psychology...
2021-02-0109 minChoice Hacking: The Marketing Psychology PodcastThe Halo Effect: Why design can override functionalityThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is the Halo Effect?The Undoing Project, by Michael...
2021-01-2110 minChoice Hacking: The Marketing Psychology PodcastLoss Aversion: Why losing is twice as painful as winningThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is Loss Aversion?[The Atlantic] A Very Mean (But...
2020-12-1510 minChoice Hacking: The Marketing Psychology PodcastThe Peak-end Rule: Why some moments matter more than othersThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is the Peak-end Rule?Disclaimer: Some resources i...
2020-11-1710 minChoice Hacking: The Marketing Psychology PodcastConfirmation Bias: How our desire to be right influences our memories and beliefsThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is Confirmation Bias?What is the Peak-end Rule?Di...
2020-10-2510 minChoice Hacking: The Marketing Psychology PodcastThe Choice Overload Effect: Why more is lessThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: The Choice Overload Effect: Why simplicity is the key to win...
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