Shows
Choice Hacking: The Marketing Psychology PodcastHow Coca-Cola used psychology to become the world's most memorable brandThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Get a Chief Marketing Psychology Copilot when you join my popular Pro...2025-03-1116 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The psychology of Starbucks RewardsThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Get a Chief Marketing Psychology Copilot when you join my popular Pro...2025-02-2512 minChoice Hacking: The Marketing Psychology PodcastThe Pratfall Effect: What happens when brands make big, public mistakes (2025)Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Get a Chief Marketing Psychology Copilot when you join my popular Pro...2025-02-1810 minChoice Hacking: The Marketing Psychology PodcastHow psychology built Febreze into a $1B brandThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Get a Chief Marketing Psychology Copilot when you join my popular Pro...2025-02-1110 minChoice Hacking: The Marketing Psychology PodcastThe Psychological Power of "Ugly" DesignThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Get a Chief Marketing Psychology Copilot when you join my popular Pro...2025-02-0410 minChoice Hacking: The Marketing Psychology PodcastHow Psychology Saved AppleThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Get a Chief Marketing Psychology Copilot when you join my popular Pro...2025-01-2810 minChoice Hacking: The Marketing Psychology PodcastWelcome to Season 7A quick message from the host of Choice Hacking, Jen Clinehens.
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2025-01-1600 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Mini (and BMW) used psychology to become a cult classicThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Get a Chief Marketing Psychology Copilot when you join my popular P...2025-01-0711 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The UNTOLD story of why Kmart failedThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Get a Chief Marketing Psychology Copilot when you join my popular P...2024-12-3112 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Psychology Behind Aldi's Massive GrowthThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Get a Chief Marketing Psychology Copilot when you join my popular P...2024-12-2410 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Duolingo Used Psychology to Make Learning AddictiveThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Get a Chief Marketing Psychology Copilot when you join my popular P...2024-12-1714 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: Why Hermes, Porsche, Ferrari, and Rolex hold their products hostageThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Get a Chief Marketing Psychology Copilot when you join my popular P...2024-12-1017 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Peak-End Rule: A Golden Rule for Amazing Customer ExperiencesThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-12-0311 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: Part Two - How Disney used psychology to become the happiest place on EarthThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-11-2610 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: Part One - How Disney used psychology to become the happiest place on EarthThank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Want to grow your business with the power of psychology, behavioral science, and predictive AI?When you’re ready, Choi...2024-11-1913 minChoice Hacking: The Marketing Psychology PodcastHow Psychology Saved Domino's PizzaThank you so much for listening to the Choice Hacking podcast. ✅ Join my free newsletter to become a marketing psychology master in 2024-10-2911 minChoice Hacking: The Marketing Psychology PodcastJo Malone: How a tiny perfume company used psychology to take over the worldThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-10-0812 minChoice Hacking: The Marketing Psychology PodcastHow Red Bull Uses Psychology to Sell 15k Energy Drinks a DayThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-10-0109 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Psychology Behind the Failure of JC PennyThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-09-2412 minChoice Hacking: The Marketing Psychology PodcastThe Psychology Behind the Rise of Liquid DeathThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-09-1710 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Target used psychology to perfect its experienceThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-09-1012 minChoice Hacking: The Marketing Psychology PodcastHow COURSERA made education (ethically) addictiveThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-09-0312 minChoice Hacking: The Marketing Psychology PodcastThe Psychology Behind SPOTIFY'S SuccessThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-08-2710 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Billion Dollar Marketing Genius Behind Grey GooseThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-08-2010 minChoice Hacking: The Marketing Psychology PodcastThe Psychology Behind Quibi's $2B FailThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-08-1311 minChoice Hacking: The Marketing Psychology PodcastHow psychology saved Chivas Regal scotchThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-08-0611 minChoice Hacking: The Marketing Psychology PodcastHow coffee (and a bit of psychology) saved McDonald'sThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-07-3008 minChoice Hacking: The Marketing Psychology PodcastHow Mini (and BMW) used psychology to become a cult classicThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-07-2311 minChoice Hacking: The Marketing Psychology PodcastThe psychology behind Blockbuster's $3B failureThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-07-1612 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsNavigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode)404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode) Today’s Episode: In episode 404 of The Brainy Business, Jennifer Clinehens, with her diverse background in entrepreneurship and experience design for global brands, shares valuable insights into the intersection of behavioral science and business. Through her discussion with host Melina Palmer, Jennifer emphasizes the significance of understanding the emotional journey of customers and leveraging the peak-end rule to shape customer perceptions. The conversation explores the non-linear nature of customer journeys, the importance of contextual factors, and the power of experimentation in applying behavioral sci...2024-06-2542 minChoice Hacking: The Marketing Psychology PodcastWhy Hermes, Porsche, Ferrari, and Rolex hold their products hostageThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-04-1617 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Psychological Failure of New CokeThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-04-0412 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee ChainThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-03-2811 minChoice Hacking: The Marketing Psychology PodcastThe UNTOLD story of why Kmart failedThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-03-2112 minChoice Hacking: The Marketing Psychology PodcastHow a tiny perfume company used psychology to take over the worldThank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in...2024-03-1312 minChoice Hacking: The Marketing Psychology PodcastHow Duolingo Used Psychology to Make Learning AddictiveThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking Training. Click here to learn more about how we can help skill up your team, or visit ChoiceHacking.com/training✅ Join my free newsletter to become a marketing psychology master in 2024-02-2814 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Costco used psychology to become the world's 3rd largest retailerThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in 2024-02-2210 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear BrandThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: The Rise of Nike: The Psychology Behind Its SuccessDisclaim...2024-02-1512 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buyThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: The Gruen Effect: How IKEA’s Store Design Makes You Buy More...2024-02-0809 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you g...2024-01-3113 minChoice Hacking: The Marketing Psychology PodcastThe Psychology Behind Aldi's Massive GrowthThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in 2024-01-2410 minChoice Hacking: The Marketing Psychology PodcastHow Coca-Cola used psychology to become the world's most memorable brandThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in 2024-01-1716 minChoice Hacking: The Marketing Psychology PodcastThe psychology of Starbucks RewardsThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in 2024-01-1012 minChoice Hacking: The Marketing Psychology PodcastPart Two: How Amazon Uses Psychology to Perfect Its ExperienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in 2023-11-1612 minChoice Hacking: The Marketing Psychology PodcastPart One: How Amazon Uses Psychology to Perfect Its ExperienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in 2023-11-0912 minChoice Hacking: The Marketing Psychology PodcastPart Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral ScienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: New York Times: How Uber Uses Psychological Tricks to P...2023-11-0211 minChoice Hacking: The Marketing Psychology PodcastPart One - How Uber Used Psychology to Perfect Its ExperienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, 5 Ways Uber Used Psychology to Perfect Its Experi...2023-10-2609 minChoice Hacking: The Marketing Psychology PodcastHow psychology saved Dominos PizzaThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training✅Join my free newsletter to become a marketing psychology master in 2023-10-1811 minChoice Hacking: The Marketing Psychology PodcastThe Peak-End Rule: A Golden Rule for Amazing Customer ExperiencesThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking Academy. Click here to learn more about how we can help you, or visit ChoiceHacking.Academy✅Join my free newsletter to become a marketing psychology master in 2023-10-1111 minChoice Hacking: The Marketing Psychology PodcastThe psychology behind the failure of JC PennyThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training✅Join my free newsletter to become a marketing psychology master in 2023-09-2712 minChoice Hacking: The Marketing Psychology PodcastThe psychology behind Tesla's rise (and how its marketing approach backfired spectacularly)Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training✅Join my free newsletter to become a marketing psychology master in 2023-09-2009 minChoice Hacking: The Marketing Psychology PodcastThe Billion Dollar Marketing Genius Behind Grey GooseThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training✅Join my free newsletter to become a marketing psychology master in 2023-09-1310 minChoice Hacking: The Marketing Psychology PodcastHow Red Bull Uses Psychology to Sell 15k Energy Drinks a DayThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training✅Join my free newsletter to become a marketing psychology master in 2023-09-0609 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect productThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in 2023-04-1310 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How WALMART used psychology to become the world's biggest retailerThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: How Walmart used psychology to become the world’s largest re...2023-04-0614 minChoice Hacking: The Marketing Psychology PodcastHow Costco used psychology to become the world's 3rd largest retailerThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in 2023-03-1610 minChoice Hacking: The Marketing Psychology PodcastPart Two: How Disney used psychology to become the happiest place on EarthThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in 2023-03-0910 min
Behaviour Change Marketing BootcampE41 How Netflix uses behavioural science (and you can too) with Jen ClinehensOur guest this week is Jennifer Clinehens, founder of behavioural science based customer experience consultancy Choice Hacking. Choice Hacking is a consultancy, book, podcast and TikTok sensation with millions of views.
In this episode Jennifer explains how to use behavioural science to improve our customer/patient's experience. Jennifer shares how customer journey mapping can be used to think beyond the nudge and elevate conversations around behavioural science in organisations. She also discusses how behavioural science can be used to strategically navigate the psychological biases that exist in customer journeys.
Jen uses Netflix to demonstrate what s...2023-03-0929 minChoice Hacking: The Marketing Psychology PodcastPart One: How Disney used psychology to become the happiest place on EarthThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in 2023-03-0213 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How IKEA used psychology to become the world's biggest furniture retailerThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can hel...2023-02-2314 minChoice Hacking: The Marketing Psychology PodcastIdleness Aversion: Why we hate to wait (and what to do about it)Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my most popular Choice Hacking Academy course, "Behavioral Science & Psychology 101 for Marketers."Click here to learn more and join the course.✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES...2023-02-1611 minChoice Hacking: The Marketing Psychology PodcastThe Endowment Effect: Creating emotional bonds your customers don't want to breakThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can hel...2023-02-0911 minChoice Hacking: The Marketing Psychology PodcastUnskilled and Unaware: The Story of the Dunning-Kruger EffectThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can hel...2023-02-0210 minChoice Hacking: The Marketing Psychology PodcastGreatest Hits: How Netflix Used Psychology to Perfect Its ExperienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can hel...2023-01-2612 minChoice Hacking: The Marketing Psychology PodcastWhy Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you g...2023-01-1913 minChoice Hacking: The Marketing Psychology PodcastThe Cobra Effect: When Your Best Intentions BackfireThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you g...2023-01-1207 minChoice Hacking: The Marketing Psychology PodcastThe Psychological Failure of New CokeThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can hel...2023-01-0512 min
Decidedly I Decision Tips for Business OwnersEp.55 I Jen Clinehens I Deciding to Hack Your Choices: Exploring Behavioral Fallacies in Life and BusinessIn the creation, marketing, placement, and sales of their products, businesses like Target, Coke, Amazon, and Tesla utilize behavioral fallacies to influence the decisions you make every single day.Jen Clinehens, behavioral science expert, joins the show to share how our life and business decisions may be manipulated by use of these behavioral fallacies.KEY TOPICS- Reactance- Pain of payment- Decisions made in a recession- Gruen effect- Endowment effect- Hyperbolic discounting- Confirmation biasDon't have time for the full episode?2022-09-211h 25Choice Hacking: The Marketing Psychology PodcastUber: Part TwoThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: New York Times: How Uber Uses Psychological Tricks to P...2022-07-2811 minChoice Hacking: The Marketing Psychology PodcastUber: Part OneThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, 5 Ways Uber Used Psychology to Perfect Its Experi...2022-07-2109 minChoice Hacking: The Marketing Psychology PodcastThe Pratfall Effect: What happens when brands f'upThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Join my free newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is the Pratfall Effect?
★ Support this2022-07-0710 minChoice Hacking: The Marketing Psychology PodcastHow Target Used Psychology to Perfect Its ExperienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Join my free newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: 5 Ways Target Uses Psychology to Perfect...2022-06-3012 min
Decidedly I Decision Tips for Business OwnersEp.38 HIGHLIGHT I Jen Clinehens I Deciding to Hack Your ChoicesThis episode is a highlight clip from this week’s full episode. To listen to the full episode, see yesterday’s episode or use this link: https://api.spreaker.com/v2/episodes/49927485/download.mp3Jen Clinehens, behavioral science expert, joins the show to share how our decisions may be manipulated by use of behavioral fallacies.This episode discusses the behavioral traps businesses may set, how to know if you’re in a trap, and how to avoid falling into the trap in the first place.How can you be more cognizant of beh...2022-05-2613 min
Decidedly I Decision Tips for Business OwnersEp.38 I Jen Clinehens I Deciding to Hack Your Choices: Setting and Catching Behavioral Traps in BusinessesJen Clinehens, behavioral science expert, joins the show to share how our decisions may be manipulated by use of behavioral fallacies.This episode discusses the behavioral traps businesses may set, how to know if you’re in a trap, and how to avoid falling into the trap in the first place.How can you be more cognizant of behavioral fallacies in your daily life?Don't have time for the full episode? No worriesHere are the highlights of the episode in just 15-minutes: https://api.spreaker.com/v2/episodes/49942855/download.mp3CO...2022-05-251h 11Choice Hacking: The Marketing Psychology PodcastHow Netflix Used Psychology to Perfect Its ExperienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to learn more and support the podcast. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice...2022-04-1912 minChoice Hacking: The Marketing Psychology PodcastThe Gruen Effect: The fascinating ways store environments affect what (and how much) we buyThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: The Gruen Effect: How IKEA’s Store Design Makes You Buy More...2022-03-2209 minChoice Hacking: The Marketing Psychology PodcastConfirmation Bias: The ethics and advantages of customers' desire to be rightThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: What is Confirmation Bias?Disclaimer: Some resources include affiliate l...2022-03-0810 minChoice Hacking: The Marketing Psychology PodcastHow Nike Used Psychology to Become the World's Biggest Sportswear BrandThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: The Rise of Nike: The Psychology Behind Its SuccessDisclaim...2022-02-2312 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 63 : Jennifer Clinehens on Growth Hacking Marketing Using Behavioural Science & Psychology, Creating a Customer Experience that Sings !How do we use Nobel prize-winning science to predict the choices your customers will make? How behavioural science can help in understanding customer decision making process ?
What’s the C.H.O.I.C.E model ? How do we design choice environment that gets people to buy ?
How do we apply behavioural science to construct a customer experience that sings ?
Jennifer answers the above questions and many more as she explains how psychology and behavioural science can be used to understand customer choices and propel business growth. Jennifer Clinehens is the Fo...2022-02-0954 minChoice Hacking: The Marketing Psychology PodcastWORDLE: The Fascinating Psychology Behind Why It's Gone ViralThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my new mini-course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, The Fascinating Psychology That Makes...2022-02-0909 minChoice Hacking: The Marketing Psychology PodcastThe Halo Effect (Remastered): Why design overrides functionalityThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is the Halo Effect?Disclaim...2022-02-0109 minChoice Hacking: The Marketing Psychology PodcastHow Starbucks Used Psychology to Perfect Its ExperienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, 5 Genius Ways Starbucks Used Psychology to Become...2022-01-2511 minChoice Hacking: The Marketing Psychology PodcastHow Peloton Used Psychology to Perfect Its ExperienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, How Peloton uses psychology to make exercise addictive...2022-01-1814 minChoice Hacking: The Marketing Psychology PodcastHyperbolic Discounting: Why we punish our future selvesThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Learn more about my NEW course: "Behavioral Science and Psychology 101 [for Marketers]"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehack...2022-01-1109 minChoice Hacking: The Marketing Psychology PodcastFresh Start Effect: Why holidays make us want to changeThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is the Fresh Start Effect?Disclaimer...2022-01-0410 minChoice Hacking: The Marketing Psychology PodcastHow Walmart Used Psychology to Perfect Its ExperienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: How Walmart used psychology to become the world’s largest re...2021-08-1314 minChoice Hacking: The Marketing Psychology PodcastHow Trader Joe's Defeated Choice OverloadThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: How Trader Joe's Uses Psychology to Perfect Its Experience...2021-07-2112 minChoice Hacking: The Marketing Psychology PodcastTrader Joe'sTime Stamps[0:14] – Jennifer opens by discussing Trader Joe's and its popularity.[2:07] – Jennifer explains what Trader Joe's is to someone outside the United States who might not be familiar with it.[2:58] – We learn that one reason for Trader Joe's success is its limited choice.[3:49] – Jennifer refreshes us on what the choice overload principle is.[4:30] – Research has found four predictors as to when choice overload will appear, the first being choice set complexity.[5:04] – The second predictor is called decision task difficulty.[5:25] – The third predictor of choice overload, we learn, is p...2021-07-2012 min
Global Business with Jesse McDougallChoice Hacking - Behaviour Science Applied to Consumer Experiences / Marketing - Interview with Jennifer ClinehensJennifer Clinehens walks us through the fascinating world of applying Behavioural Science as it applies to brand marketing and customer experiences, including the "peak-end rule", "the ikea effect", "choice overload" and more... Jennifer brings a wealth of brand management experience as a senior Customer Experience Strategy Director at London's Hava CX Helia marketing agency, bringing to light brands' challenges with CX as shares her tricks to navigate these successfully. Jennifer's business Choice Hacking can be found at choicehacking.com, on twitter @choicehacking, on LinkedIn at https://www.linkedin.com/company/choice-hacking/ Jennifer is the author of...2021-07-1336 minChoice Hacking: The Marketing Psychology PodcastHow Peloton Used Psychology to Perfect Its ExperienceTime Stamps[0:37] – Jennifer opens by discussing exercise and its connection to hyperbolic discounting or Present Bias.[2:22] – Jennifer talks more about the overall topic of this episode – how we can apply Peloton's strategies to our own businesses.[3:49] – We learn a little bit more about Peloton, such as when it was founded and why its users are so obsessive.[4:44] – Peloton gets people on the bike using the Sunk Cost Fallacy.[5:20] – Default Bias also plays a role in how Peloton gets people on the bike.[5:47] – Peloton also uses the Halo Effect to get...2021-06-1513 minChoice Hacking: The Marketing Psychology PodcastCocktail Party Effect: How to apply the science of personalizationThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is the Cocktail Party Effect?Disclaimer: Some resour...2021-06-0311 minChoice Hacking: The Marketing Psychology PodcastHow IKEA used psychology to become the world's biggest furniture retailerThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: How IKEA used psychology to become the world’s largest fu...2021-05-1813 minChoice Hacking: The Marketing Psychology PodcastSocial Proof: The persuasive power of crowdsThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is social proof?How to Use Social Proof to P...2021-05-0412 minThe Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsWhere CX and Behavioral Science Meet, interview with Jennifer Clinehens, author of Choice HackingToday I am so excited to introduce you to Jennifer Clinehens. She is currently CX Strategy Director at Havas CX Helia, London, where she uses behavioral science and psychology to improve the customer experience for brands like Lloyds Banking Group and Compare the Market. Jennifer has helped mold experiences with behavioral science for brands like McDonald's, AT&T, O2, and Adidas across the globe. She is also the author of four books including the one we will be discussing today, Choice Hacking: How to use psychology and behavioral science to create an experience that sings, AND she h...2021-02-2642 minChoice Hacking: The Marketing Psychology PodcastCashless Effect: How eliminating the “pain of payment” can improve your experienceThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is the Cashless Effect?How Panera uses psychology...2021-02-0109 minChoice Hacking: The Marketing Psychology PodcastThe Halo Effect: Why design can override functionalityThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is the Halo Effect?The Undoing Project, by Michael...2021-01-2110 minChoice Hacking: The Marketing Psychology PodcastLoss Aversion: Why losing is twice as painful as winningThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is Loss Aversion?[The Atlantic] A Very Mean (But...2020-12-1510 minChoice Hacking: The Marketing Psychology PodcastThe Peak-end Rule: Why some moments matter more than othersThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is the Peak-end Rule?Disclaimer: Some resources i...2020-11-1710 minChoice Hacking: The Marketing Psychology PodcastConfirmation Bias: How our desire to be right influences our memories and beliefsThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is Confirmation Bias?What is the Peak-end Rule?Di...2020-10-2510 minChoice Hacking: The Marketing Psychology PodcastThe Choice Overload Effect: Why more is lessThank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: The Choice Overload Effect: Why simplicity is the key to win...2020-10-1111 min